Liz Wilcox

The Pope is back in town

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Guess who’s coming on Tuesday
That wild-eyed pontiff who had been away
Hasn’t changed, is gonna have much to say
But man, I still think that cat is crazy

This coming Tuesday and Wednesday, the current Pope, Leo XIV, is coming for a visit to Barcelona.

The Pope is gonna have lunch at the episcopal palace.

He’s gonna visit a prison.

He’s gonna give a talk to the masses at the Barcelona Olympic stadium, after which, he will go for a ride in the popemobile from one end of Barcelona to the other, all the way from Montjuic to Sagrada Familia, before blessing and inaugurating a recently completed tower at the church.

I’m thinking to actually go see the man at the Olympic stadium, or at least to try to catch a glimpse of him as he rolls by in the popemobile.

Which is kinda curious.

I’m not Catholic. The Pope for me is effectively just some guy. And for the longest time, it was unimaginable and impossible for me to understand why I would stand and crowd and cheer just some guy.

How does just some guy get imbued with so much charisma and authority and personal power?

As I’ve gotten older (brain works badder than before) and as I’ve learned more about psychology, I have an answer, at least one that works for myself.

The Pope has billions of people’s eyes on him, and, crucially, billions of people know that billions of people’s eyes are on him.

We are all looking for mental shortcuts. (And the older we get, the more we look for mental shortcuts, at least my experience.)

And the best mental shortcut is to go and think and do like others do. Hence, Pope fascination.

You might think it’s sacrilegious or disrespectful for me to boil down that crazy cat from the Vatican to this.

I just think it’s human psychology, which applies far and wide, to religious stuff as well as to business stuff.

It’s the same basic idea I shared a few days ago, that it’s better to be seen as a leader than an expert, even a really good expert.

No amount of personal charm or professional skill can compare to the persuasive magic of having a lot of eyes on you, and having a lot of people know you have a lot of eyes on you.

If you happen to be the Pope, leader positioning comes simply by being elected to the position, and put at the head of this big existing organization.

If you happen not to be the Pope, you gotta do the work of establishing yourself as a leader. The best way to do so is to let people know that other people view you as a leader.

Speaking of, a few recent things people have said about me:

#1. Yesterday, Liz Wilcox wrote to her email list of 15k business owners to say, “I’m on less than five email lists right now. This is one of them. [that last sentence was a link to my home page]”

2. A couple days ago, Maliha Mannan wrote to her email list of 9k readers and buyers about something I’ve created that “it’s from John Bejakovic, and everything this guy puts out is the absolute freakin’ best, but moreover… DIFFERENT from the rest (fine, I’m biased, but you know it’s justified bias)…”

3. A few weeks ago, Jakub Červenka, who runs the Muž 2.0 mens’ health business, and has an email list of thousands of readers, told me that, “You are the only newsletter that I’m really looking forward to reading. I signed off from every other marketing newsletter. Yours is the only one that I’m reading. Even [another well known daily emailer] himself, it just starts to get boring, but you are really great. I really enjoy reading your stuff.”

Good for me, you might say.

Maybe you think you have nothing comparable to share with people.

I guarantee you that you do.

Inside my Most Valuable Email training, halfway down page 2, I take a little aside to reveal a personal system to help you see and use the status you have today. It’s a system I have been using since 2022. In fact, it’s how I had above quotes about me from various business owners ready to go, instead of lost like tears in the rain.

And that system is just one small side way that Most Valuable Email helps you build authority and leadership positioning. For more info on Most Valuable Email, and all it can do for you:

https://bejakovic.com/mve/

The daily email model is on its way out

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A few days ago, I sent out an email asking my readers if they are still interested in sending daily emails for their business.

To which I got a reply from a genuine A-list copywriter who sometimes reads my daily emails, somebody with a history of top-level marketing results, who wrote:

“I don’t have time to get them. If there’s a way to subscribe to fewer I’d love that. They’re all quite good but it’s a time management thing. I believe with very few exceptions the daily email model is on its way out.”

That’s good to know.

In other news, last month, email marketer Liz Wilcox ran an affiliate contest to promote the yearly subscription of her membership.

Despite my distaste for affiliate contests, I decided to participate because the prize for the top affiliate was a solo email to Liz’s very responsive list of about 15k people.

A few days later, the results rolled in:

===

First prize (solo email to my list):

JOHN BEJAKOVIC

Second prize (1:1 session with me):

TARZAN KAY

Third prize ($100 gift card lottery winner):

CAT GRIFFIN

===

I didn’t know these other two people but I looked them up. Tarzan Kay sends weekly emails to a list that’s more than twice as large as mine (and that was recently “scrubbed” for engagement from a list that was almost 4x the size of mine).

As for Cat Griffin, she sends sporadic emails to her list and does most of her marketing on Instagram instead.

I don’t know how Tarzan and Cat promoted Liz’s offer to their audiences. I promoted it by sending a single daily email, and that was enough to win me the affiliate contest.

Point being:

1st place: Daily emails

2nd place: Weekly emails

3rd place: Sporadic emails

You can choose not to send daily emails because you’ve decided you have better, higher priority things to do.

That’s a legit decision to make.

And while the daily email model is on the way out, the same way that direct response copywriting, and marketing, and business more generally are on the way out…

I have personally found that relentless followup, relationship building, and continuous attempts at being present in prospects’ and customers’ lives, even if ignored or rebuffed by most of those people, still remain the most effective way of using email to make money.

If you’d like to start sending daily emails, so you can be in 1st place in your own niche, I have a daily email prompts service to help you do that:

https://bejakovic.com/deh

If you will never write emails for your business

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I talk a lot about the value of having an email list and writing to the folks on there personally, regularly.

And maybe I’ve convinced you, and maybe you’re out there, writing your little heart out, and getting praise for it, and making sales from your emails week after week.

If so, great! I’m proud of you. Keep at it, and keep profiting. No need to read this email any further.

But…

If you are plenty convinced about the value of regular email marketing… and in spite of it all, you just know for a fact that you will never ever write emails regularly, because you hate writing, or because you’re too busy, or because you don’t like to put yourself out there like that… then what?

Then I got a solution for you. Here’s the promise:

* Reap the benefits of a regular email newsletter — audience loyalty, sales, referrals, higher prices you can charge…

* Without the ecstasy, or, if you prefer, agony, of sitting down and writing yourself…

* Via emails written in a true, quirky, human voice that AI cannot imitate, particularly over the long term…

* Without paying an arm, two legs, and maybe an ear for a competent email copywriter who is actually better than AI.

If that sounds good to you, here’s the deal:

Former Survivor contestant, subsequent RV blogger, and eventual expert email marketer Liz Wilcox offers something called the Email Marketing Membership.

Each week, members of EMM get a fresh new newsletter template, written by Liz, which they can simply drop into their own biz and profit from — no writing needed.

Once upon a time, in the early days of my freelance copywriting career, I actually worked for a business that offers this service to realtors.

That business charges each realtor $725/month.

Later, after I stopped working as a freelance copywriter, I offered this as a DFY solution to a business owner on my list.

I told the business owner I would not be writing the weekly newsletters myself, but would outsource them to a copywriter.

I asked for $2k/month. The business owner agreed to the $2k/month without batting an eye because he saw the value.

But…

Liz doesn’t charge $2k/month for her Email Marketing Membership.

She doesn’t doesn’t charge $725/month either.

Liz charges just $108…

… PER YEAR!

That’s right. As you’re reading this, Liz has opened up the yearly subscription window for her EMM, and it’s just $108 for the full year.

Liz only does this once every Haley’s Comet. The rest of the time, you can sign up for EMM monthly. Monthly is fine, but there are two reasons you might want to sign up now, and for the whole year:

1. Liz regularly puts on and charges for extra trainings on topics like sales pages, course launches, and communities. People who sign up monthly for EMM have to pay for this extra trainings. People who sign up for the year get all these extra trainings free.

2. I’ll add in $108 Bejako Bux, which you can use towards any purchase of any of my offers in the future, if you sign up to Liz’s EMM for the full year, using the link below.

Normally, I add in info products as bonuses when I promote an affiliate offer like this. But I don’t have something that’s a fit here.

Fact is, if you want to profit from an email list but you don’t want to write, then Liz’s handwritten, human, relationship-building newsletter templates, plus her email marketing training have got you covered.

(Hence the $108 in Bejako Bux.)

Final point:

Why so cheap? WHY???

Simple. Liz has 4,000 paying members inside EMM. 4,000!

Liz is living the Kevin Kelly “1,000 true fans” dream, except she’s got not just 1,000 true fans, but 4,000 of them.

Get 4,000 people to send you $105 a year… and you’ve got a pretty good life. And Liz has a pretty good life.

If you want to profit from Liz’s unique business model and from your email list, without doing any of that horrible writing:

​https://bejakovic.com/lizyearly​

P.S. If you take me up on this offer, forward me your receipt from Liz and I’ll get you your Bejako doubloons, I mean, Bejako Bux.

Free welcome sequence for small businesses

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I recently met Liz Wilcox, and I’m gonna spend the rest of this email selling her to you.

Liz is fond of wearing large glasses, where the frame is of different colors for the left and the right eye.

She was once a contestant on the TV show Survivor (Survivor 46).

Today, Liz runs a paid membership for small business owners who want to do something with email marketing, but don’t really know what to to do.

Inside her paid membership, Liz teaches email marketing, has expert speakers come in and teach also (I will be speaking in May), plus, as the the main selling point, she gives members weekly templates and swipes for their business’s email newsletter, so they can get it out in minutes instead of hours or never.

Like I said, Liz’s membership is for business owners who have heard of the power of email marketing, but don’t really wanna write themselves… don’t wanna hire a copywriter either… don’t wanna entrust this to a VA… and yet want to get the benefit of regular communication with their prospects and clients and customers.

So how much would you pay for such an incredible and spectacular email marketing membership, which slices, and dices, and makes julienne fries?

$999/month?

NO!

$99/month??

NO!!!

$19/month???

NO! NO! NO!

Liz charges 9 whole bucks per month for her email marketing membership. And get this. She has… 4,000 members of her $9/month membership. At those numbers, she has the margin to make sure she can provide and deliver great templates, great trainings, and great everything.

But I’m not here to sell you on Liz’s membership. Not really, not yet at least.

All I really wanna do is just point you to Liz’s “Swipe Swipe Baby” lead magnet. It’s an entire templatized welcome sequence, plus three weekly newsletters, which you can plug into your business right now if you want.

When I initially talked to Liz, I asked her what lead magnet of hers I should send folks to.

She said, “I only have one. It’s six years old, and I’ll never create a new one, because it just works.”

And why not? Liz’s lead magnet is in fact the perfect magnet for prospective leads for $9/month membership.

So if you want Liz’s free welcome sequence templates… if you wanna know more about Liz (lots of Vanilla Ice references on her site)… or if you’ve been intrigued by her $9/month membership… here’s the front door, fully free to walk through:

https://bejakovic.com/lizwilcox