$7,679 from an 8-person, 2-hour live training

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Last April, I ran a Most Valuable Offer implementation cohort, in which I worked with a handful of business owners to help them launch and run their own paid live training, which I call a Most Valuable Offer.

One of those was AI-agency owner Ryan Lemos, who decided to put on a live 2-hour AI implementation workshop, which he promoted inside some mastermind he is a member of. The results of that Most Valuable Offer, in Ryan’s words:

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I ran one workshop; the $97 one. Had 8 people enroll, of which 7 paid and 1 attended free (had to do a client a favor :). So that was $97×7 = $679.

Converted 2 of them to my 3-month BOT offer (Build-Operate-Transfer) at $3500 upfront.

That’s $3500×2 = $7000.

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I told Ryan he can run this Most Valuable Offer regularly. I don’t know the size of his list, but I figure that with a bit of hustling in groups he’s a part of, he can run this Most Valuable Offer every month, get a few people in the live training, and if the numbers above hold, convert a quarter of them into his $3,500 offer.

Hell, at those numbers, it would make sense to run cold traffic to this workshop.

That might be something for you to consider.

Here’s something else for you to consider:

Next Wednesday, September 2, I will be running a Most Valuable Offer of my own, showing you how to sell and run Most Valuable Offers.

At the end of Wednesday’s training, I will give you an opportunity to get my direct support and help running your own Most Valuable Offer, if you want it.

Whether or not you take me up on that, I will give you the essence of what I have learned so far about running successful and client-pleasing Most Valuable Offers, based on my own experiences and my work with coaching clients like Ryan above.

Wednesday’s training happens at 8pm CET/2pm EST/11am PST, and again, the date is September 2, next Wednesday.

Your investment, should you choose to join me, is $97 today and $2/month ongoing, because, as moons pass, I will be continuously updating the Most Valuable Offer SOP and sharing my Most Valuable Offer results and the results of clients I am helping on this.

If you’d like to sign up and learn how I run happy Most Valuable Offers, and how you can too:

https://checkout.bejakovic.com/most-valuable-offer/

A tiny shift for a big difference in passive income

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I got an intriguing reply to my email yesterday from a mystery man named Paul do Campo.

Paul is a copywriter who has been working in the real estate investing space for a long while. Eventually, Paul created OmniDrip, his own productized service, which he has been selling successfully for years to real estate investors.

I’m giving you that as context, because Paul replied yesterday with his own experience around OmniDrip and creating passive income:

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For your business owner, I think a tiny shift in the offer can make a big difference in passive income.

For years I sold a high ticket upfront product-as-a-services (semi templated sms/emails flows and installed for them). Never had a subscription.

Then someone told me: “Just tack on $97 a month for the updates you make.” I did that, and it has been a huge blessing on my business.

At first it was more of a mental hurdle, thinking, “No one would buy that”…

But now I just tell them on the phone that there is a $97 charge that automatically kicks in (I don’t present it as an option). 99.9% of the time no issues. And really high retention. Truly (almost) passive.

I make a couple of meaningful changes to my master template every month or every other month (I never promised monthly changes). I pay my VA to make the physical changes in the CRM (which takes her 30-60 mins per). People seem to value it.

It shows that our perception of what people will pay for can be off.

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I am quite an old dog, but let it never be said that you cannot lead an old dog to water… err… I mean, teach an old dog a new trick.

And so I would like to announce that I am updating my offer for my upcoming Most Valuable Offer training, which I started promoting yesterday.

Most Valuable Offer is a live training I will hold on the topic of how to sell and hold paid live trainings, which I call Most Valuable Offers.

As part of this Most Valuable Offer training, I will share my own SOP for running a Most Valuable Offer.

The fact is, I continue to run these Most Valuable Offers, and I continue to advise coaching clients on how to run them.

I will be updating the SOP as I do that, and going forward, I will also be including the results of Most Valuable Offer campaigns I run or advise others on.

Because of this, the investment to join the Most Valuable Offer training is $97 today, and after that, $2/month for updates.

(If you bought Most Valuable Offer yesterday, rejoice, and be exceeding glad, for you are getting grandfathered into this new feature without any extra investment.)

The Most Valuable Training training will happen live, next Wednesday, at 8pm CET/2pm EST/11am PST. Yes, there will be a recording if you cannot make it live, but you and I both are sure to enjoy it more if you come on the actual live training.

If you’d like to sign up, and see how a tiny shift in your own Most Valuable Offer can make a big difference in your (almost) passive income:

https://checkout.bejakovic.com/most-valuable-offer/

Almost passive content

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Earlier today, I was talking to a business owner who has 1) an audience and 2) dreams of passive income. He said something to the effect of (I’m paraphrasing):

I’d love to make money from this audience without having to constantly produce content for them…

… which I figure is a noble goal. Unfortunately, I don’t have a passive content machine for you today. But I can tell you what I told this business owner:

Having cool offers to promote takes care of about 75% of your content creation.

Say you have a cool new offer.

There’s the inevitable announcement email, which is exciting if the offer is exciting.

There’s the deadline emails, which are exciting if the offer is exciting.

In between, there are the case studies… the explanation of the mechanism… the objection handling… the price reveals and justifications… and testimonials from people who have just bought the thing you are promoting.

If you have a cool new offer, something that has people on the edge between “Whoa I want this” and “Whoa I’m not sure I want to pay this much,” then all this content writes itself, or rather, almost writes itself.

On the flip side:

No amount of well-written, insightful, inspiring content will ultimately make up for the lack of good offers.

I’m telling you that from first-hand experience.

I spent years — YEARS — of my life writing this newsletter with ZERO offers to promote.

Yes, it got me better at writing. I told tons of stories… collected and shared tons of interesting information… and gave people tons of insights. Results:

Zero money, and list growth of close to zero.

Maybe most importantly, the people on my list at that time were less committed and less engaged than the readers of other marketers, who were writing emails like mine and who were pitching offers day in and day out.

Coincidence?

I don’t think so.

Because after I started creating and selling exciting offers in my emails every day, my status (and bank account) grew… my readers became more engaged… and my content, even when it was really just an announcement email or a “last call” email, got the kinds of audience engagement I never got while I was simply contenting my life away.

So that’s my lesson for you. If you’re dreading creating content, get yourself some cool new offers.

And if you don’t have any cool new offers right now:

Next Wednesday, Sep 1, at 8pm CET/2pm EST/11am PST, I will hold a paid live training (for $97) about putting on a paid live training, which I call the Most Valuable Offer.

Before you start to think I’m pulling ye ole leg, I am not. I’m being 100% serious.

I’ve put on a dozen or more of these Most Valuable Offers. They are most valuable because of the following math:

1. Value = earnings – expenses

2. Earnings = money today, money tomorrow, leads, relationship, connection, status

3. Expenses = time, effort, despair, actual deliverables

The fact is, a paid live training:

* Has much higher perceived value than a book, and is comparable to a course

* Takes just days to prepare instead of weeks or months or never (books, course)

* Is relationship-building (people get to see you, interact with you) rather than relationship neutral (course)

* Is forgiving (you can make all kinds of flubs and it will still be ok, while a single typo in a book that took a year to write will get you a 1-star review from some would-be nemesis on Amazon)

If you’d like to learn what I’ve learned about running Most Valuable Offers, so you can run them yourself whenever you’re short of a sexy offer, and so you can almost passify your content:

https://checkout.bejakovic.com/most-valuable-offer/

New promo eyedea 4U

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Last night, I got on a call with a dude whose very expensive course I bought just last weekend.

The dude is a media buyer, and he has worked on the teams of the most famous/notorious Internet marketers and biz opp sellers, ones you would for sure know.

Now, this dude has his own brand teaching folks how to launch and scale a low-ticket offer, as a way of building up an email list with buyers.

Like I said, his course is properly expensive, but I figured it will save me both time and money in the long term, so I happily paid for it. Plus, it’s nice to get some 1-1 contact with the guru, which is what last night was about.

The dude and I talked about my “Daily Emails 101” offer, which I recently validated to cold traffic, and which I will be spinning up as my first low-ticket funnel.

He had a handful of suggestions for me, including one thing I’ve myself told coaching clients before, and practiced myself before:

Strip down your offers to be smaller, and charge for what you were giving away before.

(In the case of my Daily Emails 101 offer, that means making the offer just the 101 daily email prompts and maybe the 5-Minute Crash Course On Writing Daily Emails, while turning the other elements into order bumps.)

If you have an offer you’re selling just to cold traffic, then this is a change you can make from today to tomorrow.

But if you have an offer that you’re selling to your warm list, it is a huge waste to simply make this change from today to tomorrow.

Instead, take the opportunity to turn this change into a promo, an event of a few days, where you make a big deal about the fact that something sexy is disappearing (free bonuses in this case), and that there is a strict deadline to protect ya neck before it happens.

I’ve done this with my Copy Riddles program. I’ve done with my Daily Email Habit service. And now I am willing to do it with you.

Specifically, here’s my offer for you today:

1. I’ll help you plan and run a promo, in this case, a “bonuses disappearing” promo.

2. I will help you define and refine the offer, as needed, come up with an occasion for the promo, hooks for emails, and help you run it live (reposition and clarify the offer if it turns out not to be hitting, integrate new events into emails, deal with complications on the fly). I’ll also give you feedback on your email copy if you want it.

3. The investment is $1k up front, and another $1500 after you make $10k from your promo. If you don’t make $10k with this promo, I will work with you on another promo, or as many as it takes, until you get to $10k.

If you’re interested, hit reply, tell me about your offer, your list, and I will take it from there.

What niche I am in, as are you

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A couple days ago, copywriter Svet Dimitrov, one of the content-creating, profit-making partners in my Daily Email House community, asked a question of the group:

“What niche are you in?”

It’s one of those questions I hate answering when asked by marketing folks, much like I hate answering “What do you do?” when asked by non-marketing normies. (My stock answer to the second question is, “Not much.”)

As far as I am able to articulate:

I’m currently in the niche of sharing what’s been working for me, and for the people I’ve been coaching, in order to make money online.

Previously, around the start of this decade, I was in the niche of writing Most Valuable Emails.

And before that, in the first year or two of my newsletter, I was in the niche of quoting Gene Schwartz’s books and seminars.

The fact is, as grandiose as it sounds, I am in the niche of being me.

If you want to have a personal brand online, the same is true of you.

That means YOUR personality, YOUR unique interests, and (as I am doing these days) YOUR results and case studies.

Yes, you typically have to have some sort of core topic to circle back to. But the “core topic” your readers will happily consume from you is surprisingly fluid, and it can definitely change over time (as it has for me).

The one thing that is constant is YOU.

Maybe you’re thrilled by that fact, or maybe it makes you uncomfortable.

In either case, you might as well start writing online now, because you ultimately have everything you need, or will ever need. If you want my help turning that into daily emails that make people buy today, and keep them reading tomorrow:

https://bejakovic.com/deh

How to dissolve a fight before it breaks out

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Once, in between doing my squats at the gym, I listened to an interview with a prison guard who also moonlights as a standup comic. (Wait, it’s relevant.)

The prison guard, who is a male of the species, also guards female prisoners.

One time, in close quarters, the male prison guard had to confront a female prisoner, who was pregnant, and who was in a section of the prison where she was not allowed to be.

As he moved past the female prisoner, she spun around, and quarters being close, and she being pregnant, her belly hit his belly. Or vice versa. One thing is clear:

The female prisoner flared up.

“You just hit my belly!” she said.

Prison guards I guess have a good sense for when fights are about to break out. “In my head,” says the prison guard, “I went, uh-oh. I think I might be fighting this lady.”

But, like I told you, the prison guard also moonlights as a standup comic.

“My mind’s always going,” he says. ” Like, I really have some funny things that go through my head.”

Most of the time, he filters himself from saying those things. This time, he chose not to filter anything.

So instead of trying to appease the woman… instead of trying to prove it was her belly that hit his belly, and not the other way around… instead of invoking his authority and telling her to shut up and get in line, the prison guard said:

“If you come at me, I’m fighting both of you.”

The female prisoner was stunned. “What do you mean?”

“You and your baby.”

The female prisoner couldn’t believe it. “That’s fucked up,” she said.

“I’m just telling you straight. And when I write the report, I’m writing it as a two on one. And so I’m putting in that report. I felt the baby try to kick me through your belly.”

The female prisoner shook her head, chuckled a bit, and walked off. “You’re fucked up,” she said.

“We’re all fucked up in here,” the prison guard replied.

And so the fight was off.

If you wanna find out the subtle and invisible psychology of what happened to make this forming fight dissolve, and how you can do the same, even if your mind is not “always going” and you don’t find yourself very quick-witted or funny on your feet, then go read Commandment VI of my 10 Commandments of Con Men etc. book.

I name and explain both the technique this standup prison guard was using, and explain the underlying reason it works, so you can make it work for you as well, whenever somebody accuses, mocks or criticizes you. If you’re curious:

https://bejakovic.com/new10commandments

How to grow a Skool group to 500+ members in 14 days

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Yesterday, I sent out a handraiser email asking my readers if they have a Skool group with 500+ members. Results:

A handful people replied to tell me NO.

Precisely ZERO people replied to tell me YES.

I found that surprising, because a few weeks ago, I sent out similar handraiser email and asked my readers if they have an email list of 5k+ subscribers.

I got dozens of people replying YES to that.

Maybe some of my readers have Skool groups with fewer than 500 members. Maybe they have groups on other platforms than Skool. Or maybe folks on my list are primarily concerned with email, and have no interest in running a group, on Skool or anywhere else.

About that last option, back in 2025, I wrote the following:

“The people who do a good job running communities will have the same advantage that, say, a business that emails its customers regularly with interesting emails and desirable offers has over a business that emails stupid coupons at holiday time with nothing else in between, except maybe a ChatGPT-generated listicle.”

I still stand by that. In fact, I’ve doubled down on it, and now I have two Skool groups, rather than just one. Each of my Skool groups has made me tens of thousands of dollars over the past year.

The thing is, there is plenty of genuinely valuable info on how to write emails and make money from an email list.

There is not so much info on how to manage people in a group, get them engaged, and get them to gladly and even eagerly hand you money.

Yes, there are a bunch of new-baked Skool experts promising to teach you how to be Skool experts, if you would only join their Skool group for would-be Skool experts. so they could finally have some proof to show their Skool-expert system works.

But there’s not a lot from people who have been running groups for, say, 10+ years, who have made millions of dollars per year via groups, who have spun up dozens of new groups and made them successful.

And with that, it is now time for me to once again promote Travis Sago’s Royalty Ronin community, of which I am a card-carrying and paying member myself.

Travis has been running groups and communities for 10+ years.

Out of everybody I have seen manage groups, nobody is as good as Travis in terms of 1) engagement and interesting group content 2) the ability to pull money out of a group.

Travis’s Royalty Ronin community is a paid group of about 500 members. Last year, Travis pulled out more than a million dollars out of it, and the majority of that was not through membership subscriptions. Rather, it was by partnering up with members, licensing his courses to members, and by running auctions to sell his new offers.

Last month, Travis ran an auction where the offer on auction was a brand new community that Travis would create, stocked with 500 members, which the auction winner would run and monetize with Travis’s help.

Two days ago, the winner of that auction posted the following inside Ronin:

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$540 monthly recurring. 519 members. 15% conversion.

From scratch. In 14 days.

That’s what Travis Sago’s Netflix Method did for Leads on Demand, the Skool community we built from zero (I say we…Travis is building…I’m doing the documenting!)

If you’ve got a community that’s gone quiet, or you’ve been putting one off because you just don’t know where to start, this is the step-by-step.

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… and then came the step-by-step (part 1 of 4).

I am going through this step-by-step carefully, and I am going to be applying it to my groups.

If you’d like to go through it yourself, Travis offers a 7-day free trial to Ronin (the “Netflix Method” is currently pinned as the top post inside). If you are interested in growing, running, or monetizing a Skool community, and you want to learn how the best that I know is doing it:

https://bejakovic.com/ronin

I refuse this nemesis

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A few weeks ago, I got the following notice of a new subscriber who had signed up to my email list:

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Name: ur a vaxxed faggot

Email: killl@yourself.com

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A few days after that, I checked my 10 Commandments of Con Men etc. book on Amazon. I found that, along with a handful of new 5-star reviews, I now also have a new 1-star review that said:

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A bunch of stories loosely strung together. Grammatical and spelling errors. Poor quality.

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The name of that reviewer on Amazon is “Nemesis.” I checked, and this Amazon shopper has posted no other reviews, ever. Apparently, “Nemesis” had it in for me so bad that he or she decided for the first and possibly only time ever to create a custom account name, write up a book review, and even press the “Submit” button.

So do I have a nemesis now? And is it the same person whose first name is “ur a vaxxed faggot”?

I hope not. Not because I’m afraid of having a nemesis, but because I’m waiting for a worthy nemesis.

Sherlock Holmes has Professor Moriarty, a criminal genius.

Batman has the Joker, carnage and chaos personified.

I hope I’m not left with some troll who slinks around the web leaving 1-star reviews on Amazon and who spells “killl” with three l’s.

But let me get back to my 10 Commandments book, because Commandment IV is actually relevant to the topic of refusing an unworthy nemesis. Commandment IV of my book states:

“Remember the push-pull, to keep thy adversary’s interest keen”

That commandment lays out a bunch of stories, loosely strung together, to illustrate how screenwriters, pick up artists, and con men have figured out that the human brain works by contrast, and that without adequate contrast, the world becomes invisible.

These “influence professionals” have also figured out specific techniques, such as the “near miss,” the “push-pull,” and the “prat-out,” that are fundamentally about taking advantage of our brains’ need for contrast, in order to influence people in subtle and powerful ways.

Applying the core of those techniques to nemesis territory, my conclusion is that your nemesis should both be very like you — in terms of power, size, ability — and very unlike you — in terms of core beliefs, style, and method.

I’d now like to invite you to buy and read my book.

Worst case, you buy the book, you find it fascinating, and you decide to leave a 5-star review.

Best case, you buy it, you find it the most preposterous thing you’ve ever read, and you also happen to be well established in your field and have a large audience and a lot of authority. If that turns out to be the case, then write me an email, because I’m happy to discuss entering upon a mutually beneficial nemesis relationship together.

In either case, here’s where to get started:

https://bejakovic.com/new10commandments

My results on cold traffic vs. email

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This morning I woke up and checked my email to find a new sale notification. Daily Emails 101, $5. “Damn it,” I said.

For the past week, I’ve been running my “Daily Emails 101” offer to cold Meta traffic. Results as of this morning, when I shut the campaign down:

Outbound clicks: 195

Sales: 6

Conversion rate: 3.07%

I was doing this because I wanted to test if this offer had legs on cold traffic. It apparently does — only barely.

I was told that 3% to an ugly, unoptimized page, selling a $5 offer, is the minimum you should get if have any hope of eventually having the optimized funnel break even on cold traffic.

With today’s sale, I managed to squeeze in right at the buzzer. (I was going to run the campaign until 200 clicks and then stop.)

Compare that to the results I had when I made the exact same offer to my list about a month ago:

Outbound clicks: ~470

Sales: 155

Conversion rates: ~33%

The same dude whose “offer validation” process I’m following said that if you’re testing an offer to warm traffic like your email list, you should get at least a 20% conversion rate.

I got over 30%, which I think is a reflection of the quality of my list and the relationship I have with that list, thanks to emailing daily.

My point today is not about how wizardly I am at email marketing. My point is how email marketing, even when done at an average level, completely transforms the math of selling.

Same offer. Same copy. Only difference is cold audience vs. an audience that’s gotten a bunch of emails from you… and the result is 3% vs 20% conversion rate in the average case, or more if you’re willing.

This morning, when the 6th sale came in via cold traffic and I realized that my offer still has legs, I said “damn it” because it means I will now have to do all the work of building out the cold traffic funnel for real:

Better copy… order form bumps… upsells… more ads… constantly monitoring results… watching money drain out of my account and then maybe get replenished, maybe not… family drama… increased blood pressure… rising oil prices… basically pandemonium.

All that sounded exciting before I got started. Of course, now that I’m in it, it just seems like a ton of drudge work.

I’ll still do it, primarily because of ego. Because after being in direct marketing for 10+ years, it bothers me that I’ve never really “mastered traffic,” whatever that might mean.

But logically — logically — things are just so much easier and better on the back end.

It’s 10x easier to a sell a $5 offer to your email list than it is to cold traffic.

It’s perfectly legitimate to sell a $5k offer to your list with just a few emails (I’ve done it multiple times this year), while it’s impossible to do on cold traffic, at least directly (yes, you can do it as an upsell, but even that’s likely to require sales calls).

And the back end is just more fun — not everything needs to be a “template,” “swipe,” or “AI prompt,” the way it does on cold traffic.

It all starts by emailing your list regularly. Actually, not regularly. Daily. I don’t want to shortchange you.

You can get average results by emailing regularly, but you get top-tier results simply by showing up every day.

It’s not hard to do. In fact it’s even fun and after a while, liberating. You can get started today if you like, and if you want my help, there’s my Daily Email Habit service, which gets you writing daily emails, daily. For more info on that:

https://bejakovic.com/deh