Today, I would like to announce the Million Dollar Hook Machine. It is a kind of push-button toaster:
You pop in a description of a product or an offer. Out pop a few dozen scientifically crafted, magically inspired hooks you can use to promote your product or offer, whether in emails, ads, sales letter leads, VSLs, advertorials, postcard campaigns, or book titles.
A hook, as you probably know, is the key idea behind an ad or an email or a sales letter lead.
Phrased well, a hook becomes your headline.
Overall, your hook is the thing that’s most responsible for the success or failure of a piece of copy, outside of your offer.
You might think you’re already good at coming up with hooks, or that Claude or ChatGPT can pump out some hooks for you.
Of course. You are good, and they can. But why not do better, and get bigger results than you might get just by yourself, or that your AI generic and untrained minions can generate for you now?
Million Dollar Hook Machine was created by my friend Vasilis Apostolou.
“My friend” is a term very loosely thrown about in affiliate promos (and this is an affiliate promo).
But Vasilis and I actually are friends. I’ve known him for 5+ years. Most of that time I’ve known him online — we used to get on Zoom calls regularly to share industry gossip and talk copywriting. But then we actually roomed together when we both went to an IRL copywriting conference in Poland a few years ago, where we also shared industry gossip and talked copywriting.
That’s to say, Vasilis has my personal trust and endorsement. But do you really care about that? Maybe not. So here are some hard-hitting facts about the man:
1. Vasilis started out at Agora, the biggest direct response publisher out there (billion dollars+ a year, the last I checked). He was trained there using the bloody and brutal Agora copy bootcamps. He ended up training other copywriters, and on this specific topic, hooks.
2. Vasilis is now an in-house copywriter at Advanced Bionutritionals, an 8-figure truly direct response supplement company. When I say “truly direct response,” I mean Advanced Bionutritionals have a suite of doctors as gurus… send out paid print newsletters to customers… and actually produce 40-minute, big-idea VSLs they run on cold traffic. This is not your daddy’s CBD gummies.
3. For the past several years, Vasilis has been directly mentored by the great Parris Lampropoulos. Parris, as you might know, is one of the biggest A-list copywriting names out there. Parris has been in the biz for decades, and has made many tens (or hundreds?) of millions of dollars for others and himself. Over the years, he has mentored a small number of copywriters 1-1. Vasilis is in this small and exclusive group.
4. Vasilis uses the Million Dollar Hook Machine in his own work. This same push-button toaster has been responsible for ads and sales letters that brought in $1M+, hence the creative and accurate name, “Million Dollar Hook Machine.”
Vasilis has just released Million Dollar Hook Machine for the first time ever. He’s running a launch for it until next Monday, with several sexy bonuses that will disappear after the launch.
Possibly the most interesting among these is the Million-Dollar Script Generator, which takes hooks and produces fully-formed ad scripts that you can edit and then test. (Says Vasilis, I’ve seen it produce drafts that are stronger than many scripts written by working copywriters and creative strategists.”)
Just yesterday, I wrote an email with a job advertisement for exactly this kind of work. The fact is, big direct response businesses are hiring right now for copywriters who can come up with good hooks for existing products, and they are paying good money for it.
If this is the kind of work you do or want to do, and you want to be faster and more successful at it, while working less, then Vasilis’s current offer is worth a look, particularly now, with the sexy bonuses attached. Here’s where to go: