1. My “Hello my name is” optin page. (A copywriter I know recently set up a new list and wrote to tell me about it, along with, “I swiped your landing page”)
2. “Announcing” as the subject line to kick off every promo or new offer
3. “Down payment + the rest contingent on success” pricing plans
4. Turning my own current project into a mid-ticket cohort I can sell (I did it with my project of implementing the 1-Person Advertorial Agency program back in May, several people have followed me since)
5. The Most Valuable Email trick (ok, I created a course on that, so little wonder)
6. Using the “Can you do me a favor?” strategy in emails
7. “Bejakovic’s crooked line” (a specific storytelling technique I used in advertorials, which Sam Bradbury-Butler used in his own advertorials and then integrated in his 1-Person Advertorial Agency program, while naming it after me)
8. My personal journaling and notetaking system (ok, I created a course on that too, called Insight Exposed, so little wonder again)
9. “Magic box” CTAs (if you don’t know what those are, then reply and ask)
10. My opening line of copy in emails where the subject line and the body don’t match (you gotta create a bridge)
There’s more, too. I’m possibly the most ripped-off daily emailer south of the Seine and north of the Nile.
Am I bitter about this? You bet your sweet—
No, I’m not bitter. The fact is, few if any of the above ideas are actually mine.
My optin page copy is taken from William Goldman’s Princess Bride. The “announcing” subject line I got from Sean D’Souza who got it from Vic Schwab. The “down payment + rest contingent on success” I picked up from Jeff Walker.
And so on.
All these 10 things people have copied from me I have copied from others as well, whether consciously or unconsciously.
Frankly, there is nothing new under the sun.
Yes, it can be fun to buy and sell secrets and secret opportunities, and that’s part of the game of direct response, both for the customers and the merchants.
At the same time, good ideas are cheap and abundant. You have to apply them, and keep applying them, and not get too distracted by the shiny and the new, in order to achieve success.
The good news is, if you apply and keep applying, success comes. It might take a while, but it comes.
Perhaps you KNOW the value of writing daily emails. Perhaps you even KNOW how to write daily emails.
But in case you’re not actually writing daily emails regularly, and applying that knowledge, I have a service that can help motivate you, keep you accountable, and make your job easier.
For more info on that: