Influence 2027: Plan A

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I’ve been traveling the past week, first to Belgrade to visit my ex flatmate Sasha, and now to my hometown of Zagreb to visit family. I know, riveting stuff.

I’m telling you this for context. My mind’s not really on work, and it hasn’t been for days now. Nonetheless, I make a daily commitment to write this daily email. But since my mind hasn’t been on work, I find myself depleted of ideas.

What to write about… today?

When I find myself in situations like this, one of my go-to’s is to check Hacker News, an online newsboard curated by nerds. There’s often something there to jog my vacation-y brain into action.

And so it was today.

I found a trending story called “AI 2040: Plan A.”

In a nutshell, a bunch of nerds (again) got together and wrote up a bunch of scenarios of how, by 2040, AI will either destroy us or it will destroy the things we love, like freedom.

Yawn, I said.

(Bear with me, because this finally gets relevant to you, at least if you have a personal brand or if you write online.)

I asked myself why I was yawning at this trending story about a catastrophic prediction of the highest relevance to the human race.

The answer that came was that people have been dooming about AI for a while now. In other words, the prediction itself is nothing new. Plus, the timeline for the prediction is 2040, which in AI years might as well be 3040.

Now here’s the interesting bit:

This same bunch of nerds who wrote the “AI 2040” report wrote another report back in 2025.

That report was called “AI 2027.” It predicted that by 2027, AI would have superhuman intelligence, at least in the AI-programming realm, with all sorts of technological, political, and economic circumstances that we could see, all within 24 months.

I remember reading that report when it came out and being really captivated by it. Maybe I even wrote an email about it then.

So what’s the difference? Why did the 2025 report captivate me and this new report did not?

Again, the prediction in 2025 was something I had heard a million times before — that AI would eventually become better than humans, and it would lead to this “much better than humans” loop, with crazy consequences.

But the unique thing with the earlier report was the very tight deadline — within just 2 years of the writing of the report.

So let’s pull it all together in a way that pays finally this off for you:

1. I recently wrote an email in which I shared consulting guru Alan Weiss’s advice to people who want to be seen as experts:

“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”

2. In order for a prediction to have value, you need one of two things to be true, or preferably both. You either have to make a prediction others haven’t heard before, or you have to make a prediction with a much sooner and more definite timeline than others have made before.

Standup comedian Andrew Schulz once said:

“Comedy is a bullfight, and the premise is the bull. You want a big dangerous bull. The crowd boos if you’re fighting a baby bull.”

And so it is with making predictions.

Speaking of:

Let me tell you about Influence 2027.

A couple weeks ago, The Economist reported that in 2026 the hottest new hires at Open AI and Anthropic are not programmers or data scientists. Rather, they are philosophy majors, who are helping shape the AI models in all sorts of Socratic and Platonic ways.

But that’s so 2026. Here’s my prediction for 2027:

In 2027, the hottest hires at OpenAI and Anthropic will not be programmers, data, scientists, OR philosophers.

Rather, they will be direct response copywriters, standup comedians, stage magicians, and other influence professionals, who understand the triggers and tradeoffs of human psychological drives.

In 2027, knowledge of human psychology, and specifically, of human motivations and inhibitions, will become the deciding factor whether the AI-generated stuff you produce gets people to move, or gets them to yawn, just like that “AI 2040” report made me yawn earlier today.

If you wanna be ready for this heady future, which is coming up imminently, my recommendation is to learn from the best of the best of influence professionals, across many disciplines, and to focus on what they all do in common.

Fortunately, I’ve prepared a by-the-numbers field guide for you about exactly that topic. It’s waiting for you here:

https://bejakovic.com/new10commandments

If you’re a copywriter and you write for coaches and consultants

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If you’re a copywriter and you write for coaches and consultants, I have a new time-saving offer for you. A few results this offer has generated:

#1. “Recently, I used it to build a $25,000 project in 12 hours, start to finish.”

#2. “Saves me 30 to 40 hours a week”

#3. “It totally upped my game and cut my working time in half”

#4. “Client output that used to take me a couple of days now takes me a couple of hours”

#5. “I’d been procrastinating on her lead magnet to $97 course sales sequence all week, and now it’s basically written, in about an hour”

#6. “Saved me at least 20 hours per week.”

#7. “This system added $77,000 in the first 7 months, and more since”

The person behind this time-saving offer is Dawn Apuan. I mentioned Dawn in my emails over the past week. She’s the copywriter who’s been getting clients for years, a dozen at a time, by being the resident copy guru in multiple business masterminds and paid communities.

Dawn writes copy for coaches and consultants. It’s a specific style of copywriting. You can see it in her copy for her offer, at the link below.

I on the other hand am first and foremost a business opportunity copywriter.

Rather than leading off by trying to empathize with you, I’m telling you what I found sexiest in this offer. That’s the massive time savings… the big projects delivered in a matter of hours… and case studies, case studies, case studies.

Oh, and the price:

This system that Dawn sells, this offer, is an AI offer.

Dawn has been selling it to coaches and consultants directly, as a done-for-you install into their business, so they can produce their own copy. She has been charging $5,800 for it, and she has sold a bunch at this price level.

Dawn will also run a cohort soon to guide a small number of copywriters to create and install the same system in their own copywriting practices, so they can deliver more copy to more clients in less time. Since this will be a cohort rather than a full done-for-you install, Dawn will charge a more manageable though still pricey $2,900 for it.

And then there’s the DIY price.

Dawn is currently selling the trainings, prompts, swipes, and videos on how to build and install this “save you 20+ hours of writing a week” gizmo into your copywriting business… for just $297.

That’s if you act now, because Dawn will be doing the done-with-you cohort soon. I don’t know exactly when, though I do know she will pull the DIY version on July 15.

I bet you have many more questions about how this system works, what it is, and whether it makes sense to grab it before it disappears. That’s ok. Dawn has prepared a sales page, I’m assuming using her own system, to give you the full details.

If you’re interested in finding out more, before it slips your mind and slips away:

https://bejakovic.com/dawn

“Double down” secret of a $17M offer owner

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Today, I want to share something with you, because it’s something I wanna both remember and implement.

This something comes from a guy named Robby Blanchard, who is one of those “compulsive winner” types.

Blanchard is super nice, super clean-cut, and from what I can tell, legit and honest.

And yet, in spite of his niceness and cleancutness, within four years of getting started in Internet marketing, Blanchard reached the status of #1 ClickBank affiliate globally, with tens of millions in tracked ClickBank sales.

He then launched a course about how to be a top affiliate, called Commission Hero.

Blanchard sells Commission Hero for $1k, and has had over 17,000 people go through it in six years. If you are as bad at math as I am, that works out to over $17M, from one offer.

Here’s something Blanchard said about that and about his way of working, which really stuck with me:

===

Internet marketing, it’s like you launch a product, and it peaks, and then it starts to die down.

What most people will do is they’ll scrap it and go on to build the next product, because it’s fun to build new products, that adrenaline rush.

What I’ve done with Commission Hero, we initially launched it, and it did really well and faded away a little bit.

Instead of me pivoting to a new offer, I said, let me double down on this. Let me make it even better. Let me focus on more student success. Let me rework the webinar with more testimonials.

I’ve constantly done that. I’ve done that for five years now. How can I constantly improve this thing? That’s why I am where I am.

===

This comment from Robby Blanchard me think of a call I was on a couple months back with marketer Travis Sago.

I brought up how folks are seeing reduced course sales. Here was Travis’s take:

===

Here’s what’s going on in all these course sales and all these marketing things. And it’s good for me. It’s bad for a lot of people. But you have to iterate your angles and your hooks a lot faster now, because things are changing faster.

You can still sell hammers all day long. But you can’t sell hammers to build outhouses any more. Because that’s yesteryear.

So you have to iterate the angles and all those kind of things much much faster now.

===

Travis then gave an example of what he means.

His core course (which sells for between $1k and $6k, depending on how it’s packaged up) is called Phoneless Sales Machine. It’s basically how to make high-ticket sales via email and DM. Travis put that out maybe 6 years ago, and since then, a bunch of other people have come out with similar offers.

And yet Travis still sells a bunch of copies of Phoneless Sales Machine, and for a few thousand dollars each, because he’s changing the angle or the hook.

For a while he was showing people how to make sales in communities by running a poll (run a poll and then apply Phoneless Sales Machine). Now his big thing is auctions (run an auction… and apply Phoneless Sales Machine).

It’s almost like coming up with various new front-end offers that feed into the main course sale you want to make.

Each one of those new hooks or “front ends” selects a new segment of the market, and gets them juiced on the outcome, and then the main course makes for a natural or necessary followup or upsell.

To me, the thing that Travis and Robby Blanchard are saying is the same.

Take what’s worked for you, and rather than scrapping it, iterate.

Find new ways to get new people interested, make the product applicable to new uses, improve the sales process and the deliverables. You will be able to sell that same thing you’ve sold before, and you will make your whole business easier, more predictable, and more profitable.

I’m not really in Robby Blanchard’s world. I’m not interested in affiliating for weight loss offers on ClickBank.

But I am in Travis Sago’s world. I am interested in email marketing, and crafting new “front ends” for existing offers, and monetizing audiences. And to my mind, there’s nobody who does it as well, or who teaches it as well, as Travis does.

Travis has a paid community called Royalty Ronin, of which I am a paying member. You can learn from Travis, you can partner with the other members there, you can implement ideas from Travis’s paid trainings (such as Phoneless Sales Machine, and the training on auctions), most of which are available as free bonuses once you’re fully signed up.

Maybe most important, you can watch Travis iterate, and spin up new angles and hooks to sell things that he’s already sold hundreds of times to thousand of people. And yet, he will find effective new ways to sell the same, again, ways that you can model and adapt.

Travis offers a free 7-day trial to Ronin. If you would like to see if it’s a fit for you:

https://bejakovic.com/ronin

P.S. If you sign up for the trial to Ronin and then write a post inside the group to introduce yourself, write me a message and let me know. I have several bonuses with your name on them.

Announcing: “Emails that did well”

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Last week, I was promoting an affiliate offer and throwing in a Santa-sized sack of free bonus gifts to boot. To which I got an email from a reader who wrote:

“What if all I want is your email bonus? Will you sell me just that?”

That email bonus is called “Emails that did well.” It was the first and maybe foremost of the bonuses I was offering.

This first and foremost bonus consisted of perpetual access to a private, behind-the-scenes document I have created for myself and keep updating a few times a month, called “Emails that did well.”

In “Emails that did well,” I note down which of my emails stood out in terms of results, and how.

In a way, it’s an ever-expanding swipe file of rare, outstanding emails from yours truly, in case you want to know which of my emails to model because they genuinely worked. (Like I wrote last week, only about 10% of my emails produce outstanding results.)

And if you didn’t want the affiliate offer I was promoting last week, but you do want “Emails that did well,” why, yes, I will sell it to you.

I will sell it to you for $79. And I will also include the all the remaining bonuses I was offering last week (you can find them listed in the PS below.)

Maybe you’re wondering how I have the cheek to sell the bonuses I was giving away for free just a few days ago.

Simple.

First off, I believe these bonuses are worth what I’m asking for them and more.

Second, I have done this exact strategy in the past and it worked great. I first gave away valuable free bonuses and later sold them, for a price that seemed unimaginable, and made a nice bunch of sales. If you need a marketing and info publishing lesson for today, let that be it.

And if you want more valuable marketing insights, you can find them inside “Emails that did well,” and the bonuses I’m including.

If you’d like to grab “Emails that did well” and my 5 free bonuses, ho-ho-ho your way over to the following page:

https://desertkite.thrivecart.com/emails-that-did-well/

PS. Here are the free bonuses I am including if you get “Emails that did well” for $79 today:

FREE BONUS #1. “Core Promise Workshop and Q&A call” recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #2. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #3. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #4. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #5. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

To get “Emails that did well” and all 5 of these bonuses:

https://desertkite.thrivecart.com/emails-that-did-well/

Turns out, I was right about the best kind of infotainment

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A few months ago, I wrote an email with the subject line, “The BEST kind of infotainment, for me, now.”

In that email, I said the kind of infotaining content that’s working best for me now is not not funny stories… nor personal reveals… nor pop culture references… nor rants and raves.

Instead, the best kind of infotainment for me now is “What’s working for me now,” and its flip side, “What’s not working for me any more.”

After I wrote that email, there was some chatter in other newsletters to the effect of, “Yeah but that’s because John writes to an audience of sophisticated marketers and marketing-savvy biz owners. The same is NOT true for the vast majority of other niches.”

Well, about that.

Yesterday I saw a post titled “The Great Blogging Collapse” by a guy named Daniel Stanica.

Stanica did some research.

Back in 2022, he took a look at 100 money-making blogs, spanning fields like blogging, recipes, travel, DIY, parenting, health.

Today, in 2026, Stanica looked at those same 100 blogs again. Did they grow, shrink, or disappear?

And yes, before you raise your hand, his post is mainly about blogging and about success as measured by SEO traffic.

Still, the conclusions he reached in comparing 100 successful online properties in 2022 and 2026 sound reasonable to me, and align very much with what I said above.

So what happened to the 100 successful 2022 blogs in 2026?

According to Stanica:

1. “The median successful blog lost 85% of its Google search traffic.”

2. “More than half of the blogs experienced catastrophic declines.”

At the same time, a small number of blogs maintained or became more successful. Looking at the commonalities among them, Stanica sums it up in four points:

1. Firsthand experience (“I made/tested/went”)

2. Owned audience

3. Real product

4. Brand search (people search for your name)

To me, that first point, about firsthand experience, sounds exactly like what I talked about when said “what’s working for me now.”

Combine that with the remaining 3 points, and it pretty much sums up what I’ve found to work and what I do with this newsletter.

It’s something that worked in 2016… that’s working in 2026… and that is highly likely to work still in 2036, even with the development of AI… and the great blog collapse… and the impending shortage of sulfur in the world.

If you’d like to find out more about how I and a small group of forward-thinking marketers and business owners are surviving and even thriving in 2026, and probably 2036:

https://bejakovic.com/deh

Do you want a sexy newsletter-writing job?

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I have a friend named Will. Will and I were both in Dan Ferrari’s coaching group at the same time back in the late 19th century.

I talked to Will last week to catch up.

For the past couple years, Will has been doing all the email marketing for Polymarket, one of the two big prediction markets.

First he was doing a cool weekly email, which I even read, because it’s interesting.

Then they got him to start doing a daily email as well.

It’s a lot of writing and a lot of work.

Will is looking for help, for a writer to handle either the daily email, or segments of the weekly newsletter, or some combination of both.

I offered to put the word out to people in my audience in order to:

1. Help Will

2. Look cool to people in my audience

There’s a conflict between those two goals.

Will’s first question was, “Will I get inundated with replies?”

I told him that chances are yes. And I offered to act as an intermediary, to vet people before I pass them on to him.

If you are interested in writing for Polymarket:

1. Reply to this email

2. Tell me you specialize in writing Morning-Brew style newsletters

3. Include highly relevant samples to back up your claim in 2 above

I’ve already put this call out inside Daily Email House, my Skool group. I’ve had three people apply. Two frankly could not follow the instructions above. The third did, and I passed his info on to Will. But I’m guessing you still have a really good chance at this sexy job (at least sexy to me) if you really want it.

But what if you don’t have relevant samples? In that case, you have two options.

Option one is to not apply for this job. If you don’t send me highly relevant samples, I will not forward your stuff to Will, and I will not listen to you when you explain to me why I should hear you out.

Option two is to create highly relevant samples on the spot, maybe even a sample Polymarket email or two (their stuff is all online and you can find it and model it).

NB: If I have to parse, read into, or interpret your message or your samples to figure out how they could be relevant to this job… I will just skip your application. The whole point here is to figure out if you are the kind of person I should hand off to Will. A part of that is your writing experience and skill. Another part of that is your ability to make his job easier, rather than harder, and right now I’m the proxy for that.

What about salary? Terms? Stock?

I have no idea.

If that’s your first concern, I’d say, don’t apply for this.

But if you have relevant experience, or if you want experience writing for a big and exciting newsletter, then you know what to do.

Not a good email

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Today is the last day of my promo for Lawrence Bernstein’s Lead Gen Legend. My promo ends at midnight tonight.

There was some confusion about the deadline because some people interpret “12 midnight Sunday” to be the first minute of Sunday, rather than the last.

Well, that’s not how I interpret it or have interpreted it, ever. If you want proof, take a look at all my previous promos that end at 12 midnight of day x. I always take that to mean the end of day x, rather than the very beginning.

Still, this is something I will fix going forward, by removing any ambiguity, and ending future promos at 11:59pm.

So far, a healthy number of people have bought this offer, including a reader named Mike, who bought via yesterday’s 4th-of-July, “All experience hath shewn” email.

After buying, Mike wrote me to say:

===

Thanks John!

I just bought this. I’m assuming you will need the receipt to get access to your bonuses, so I have attached it.

I also sense that today’s email will go into your bonus of Emails that did well!

===

If you have bought Lead Gen Legend during this promo, no need to send me your receipt.

I will get that info from Lawrence. Just bear with me, because I am delivering the bonuses by hand, and over the past 36 hours, a bunch of people have bought. I will batch all the bonus-delivery into one gruesome task, and will do it as soon as the promo ends.

As for Mike’s comment that yesterday’s email is going into “Emails that did well,” that’s in reference to one of the bonuses I am giving away with this offer, an ever-expanding swipe file of my own outstanding emails.

Yesterday’s email will NOT be going into that swipe file.

Yesterday’s email yesterday was thoughtful, clever, and seemingly persuasive, if I do honk my own honker myself. And yes, yesterday’s email did drive in some sales (Mike’s included). But yesterday’s email underperformed relative to other emails I sent during this promo.

It all goes to support my point that, unless you know the behind-the-scenes results, it’s impossible to evaluate copy as good or not, or to know that you are modeling something that actually worked.

Cue Lawrence’s Lead Gen Legend.

Lead Gen Legend is a massive, searchable collection of winning lead gen advertising.

With direct response ads, you can use a proxy for secret and hidden behind-the-scenes results. That proxy is whether an ad was run hundreds of thousands of times over the span of months, years or decades.

This tracking of winning ads is what Lawrence has been doing, patiently, obsessively, over his career.

In addition to which, Lawrence has a long tenure in the DR industry. He has a ton of insider contacts. He has worked with many ultra-successful direct response businesses.

Lawrence knows more behind-the-scenes direct response stuff than both you and me combined, and he shares some of that as commentary and context inside Lead Gen Legend.

In addition to that addition, I am also offering the following free bonuses if you get Lawrence’s Lead Gen Legend by the end of day today, Sunday:

FREE BONUS #1. “Emails that did well”

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. “Core Promise Workshop and Q&A call” recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #4. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

Again, these bonuses disappear tonight, Sunday, at end of day, which I tend to call midnight. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:

https://bejakovic.com/leadgen

P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.

How one copywriter gets clients a dozen at a time

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Back in March, I put out a call among the successful copywriters I know, asking if they have some sexy new way to get copywriting clients.

One of the people who replied was Dawn Apuan, the owner of Copy Queens Ink. Dawn wrote:

===

The strategy that’s worked the best for me over the years and brought in multiple six figures is getting paid to get clients by being the resident copy “guru” for a coaching program or mastermind.

The coach pays me monthly to do calls and/or provide feedback for clients (the exact deliverables depend on the coach). The clients get a TON of value and then inevitably some hire me to do it for them or work with them in some capacity.

I’ve never heard anyone talk about this strategy? I’m sure others do it and I may just not be aware of it but it’s been fun and extremely lucrative for me.

===

Harumph. That was my initial reaction.

Not that I doubt that being the resident copywriting guru in a mastermind will get you clients. I lucked into one such situation 5 years ago, and I got the easiest, most generous deals with some of the biggest clients I’ve ever had that way.

But still, harrrrumph.

If getting copywriting clients is a hurdle, Dawn’s approach just seemed to replace it with a significantly bigger hurdle, which is to locate business masterminds, somehow connect with the owners, and get those owners to then endorse you to all their members.

I mean, the one time it happened to me, it seemed to be completely random and unrepeatable.

Except…

For Dawn, becoming the resident copywriting guru has been neither random nor unrepeatable.

She has done it consciously, a half dozen times or more, using straightforward strategies that pretty much anyone can replicate.

Dawn and I got on a call. I wanted to grill her about how she became the resident copywriting guru inside a business mastermind a half dozen times.

Dawn obliged.

We recorded the call, with a view to maybe using it in the future in some unspecified way.

Well, the time has come.

I am currently promoting Lawrence Bernstein’s Lead Gen Legend, a giant swipe file of winning lead gen copy.

I asked Dawn if I could share the video we recorded, in which she lays out her secrets, as a bonus for my promo, as long as the people who got it would also get on her list. Dawn agreed.

So that is now the first of three new, additional bonuses I am including with this offer, bonuses which will vanish tomorrow night, Sunday, at 12 midnight PST.

The total offer now stands as:

====>>> Lead Gen Legend <<<====

… which brings together hundreds of winning lead gen ads across 58 industries, plus Lawrence’s expert commentary and context, at $300 off the usual price.

FREE BONUS #1. Emails that did well

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. Core Promise Workshop and Q&A call recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #4. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

Again, these bonuses disappear tomorrow, Sunday, at 12 midnight PST. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:

https://bejakovic.com/leadgen

P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.

All experience hath shewn

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For the past year, I’ve been memorizing, one line a day, various famous poems and speeches and passages.

At some point, I memorized the preamble to the Declaration of Independence.

You probably know the “all men are created equal” and the “life, liberty, and the pursuit of hamburgers” bits.

But have you ever noticed the following piece of psychological insight in the nation’s founding document?

“All experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.”

In short, that passage says that people prefer the status quo to just about anything else, regardless of how bad the status quo is.

That might seem like a trivial observation.

It is not. It reminded me of an issue of the Gary Halbert Letter (another founding document of the great American experiment), in which Gary asks what the three following situations, all very different from each other, all have in common:

1. “A guy buys a beer joint that’s doing a good business in a blue collar neighborhood. His first move is to decorate the joint and give it a little class and to lower his prices.” Result: He loses most of his customers.

2. “A guy who has never broken 100 is shooting a round of golf. After the first 9 holes, he notices he’s doing exceptionally well and has only used up 36 strokes. And, if he keeps this up for the next 9 holes, he’ll shoot par for the first time in his life.” He finishes the course with 103 strokes.

3. A wealthy Cuban businessman has all his wealth confiscated by the Castro regime. He moves to Miami with nothing. Within a short time, he’s rich again.

Says Gary, what these situations all have in common is a primary human driver, even more powerful than sex, greed, and curiosity. That primary human driver is the need to stick with the status quo.

I don’t know about you, but I personally cling to the status quo while also fighting against it daily. It’s hard work, but what else is there?

Anyways, my point today was just to share that line from the Declaration of Independence of you, because it is great, and because it’s been playing in my head for the past year.

It speaks to a fundamental human truth, as relevant today as it was then, as prevalent in politics as it is in business.

Speaking of business… business needs to be done now.

I am currently promoting Lawrence Bernstein’s Lead Gen Legend, a giant swipe file of massively successful lead gen copy, with examples from right now all the way back to revolutionary times (ok, maybe not, but pretty close).

If you need a way to tie Lead Gen Legend into the topic of today’s email, go back to the status quo thing.

We all have our own routine and limited ideas for writing copy and making sales appeals. But status quo inputs beget status quo results.

It takes an outside impetus to push us out of that status quo, and to open up new vistas of conversion and profit. A curated swipe file of winning ads can be just the thing. Gary Halbert would agree.

If you are mildly convinced by that argument, I will warm you up a bit more by including several bonuses with Lead Gen Legend, if you get it before tomorrow, Sunday, July 5 at 12 midnight PST.

The ones I’ve announced so far:

FREE BONUS #1. Emails that did well

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. Core Promise Workshop and Q&A call recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

Again, my bonuses are good only until tomorrow, Sunday, at 12 midnight PST.

Lawrence has also generously agreed to lower the price of Lead Gen Legend during this promo by $300 from its usual $379 price, so it is now a very attractive $79.

If you’d like to get it before it becomes necessary for me to dissolve this offer:

https://bejakovic.com/leadgen

The 100% Headline Swipe (Raking in Response for 75 Years)

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This week, I’m promoting Lawrence Bernstein’s Lead Gen Legend offer, a giant collection of winning lead gen ads, searchable by category, along with expert commentary and context by Lawrence himself.

I’m also throwing in some exclusive bonuses, one of which is “Emails that did well,” my own private list of emails I’ve written (and will write) that have stood out (and will stand out) in terms of results.

Because all emails are NOT created equal.

And unless you know the behind-the-scenes results, there’s no way for you to know which emails pulled in pulled in 2x-3x the sales of others.

In other words, if you’re swiping, you might be swiping the wrong thing.

Speaking of, when I started to promote Lead Gen Legend, Lawrence sent me one particular email he had used to promote Lead Gen Legend to his own list.

Said Lawrence, “This was a rare, ridiculously successful email multiple times it was sent.”

I am reproducing Lawrence’s email below in full in order to:

1. Share a valuable marketing lesson (the promised “100% headline swipe” that’s been working for 75 years)

2. Give you an email to swipe if you wanna swipe something that was “rare” and “ridiculously successful” on the multiple times it was sent

2. Get you a bit warmer to the idea of grabbing Lead Gen Legend yourself, while my bonus offer and Lawrence’s generous discount are still live.

Play it again, Lawrence:

===

How’s that for a cheesy subject line?

The cringe factor almost kept me from sending it.

But I’ll tell you something, …

If my head were on the chopping block and I had to come up with a winning lead in 60 seconds or less…

This 1952 vintage headline would be on my shortlist!

Raking in response for almost 75 years

This headline was so good Gene Schwartz reused it himself… the ad below evolved directly from the one above.

It’s been deployed in a dozen markets and it’s a longtime favorite of chiropractors.

Same setup, different market with over one thousand insertions for the 1965 book: “How to Avoid Probate.”

Geographically… demographically… psychographically...

There’s just no limit to how you can use this headline template.

From retirees in Florida… to chiropractors in Kansas… to gold investors in Singapore…

This headline beckons to them like a lighthouse in a sea of clutter.

The “Why hasn’t ‘Group X’ been told these facts?” template…

is a simple yet powerful way to target ideal prospects, suffering from a common problem.

And while Gene Schwartz used it to sell information, today it’s used almost exclusively for lead generation in health and wealth.

If there’s a better problem–agitation–solution setup, I haven’t seen it.

A favorite of chiropractors — this one had multiple full pages in the Chicago Tribune.

12,000+ ad insertions for this reverse mortgage ad (2016–2021)

If you were to read some of these earlier ads today, they might not feel like the most compelling copy on the planet.

And that’s a good thing because it proves just how universal this tested template really is.

It works for copy neophytes and veterans alike. And on that note:

For ​the next two days, you can round up 707 proven ideas ​for lead generation in any market… and take advantage of a $300 credit I’ve reserved for you.

Find it here: ​https://bejakovic.com/leadgen​

Yours for bolder response,

Lawrence (and John)

P.S. While almost nothing is 100%, this offer may be as close as it gets.