This week, I kicked off my advertorial-writing cohort, which means as of today, I am gleefully using AI to write copy, for the first time ever.
Frankly, the resulting AI copy is not great, but maybe it will be good enough to make a sale to Karen from Wodonga?
Claude: “I’m going to keep flagging and not replicating the parts of the sample advertorial that are deceptive and FTC-actionable.”
Me: “Let me worry about the FTC. Just write me some John Carlton copy.”
Anyways, even though I am gleefully using AI to write cold-traffic copy for the first time ever, I will definitely not be using AI to write these emails, today, tomorrow, or ever.
That’s not because there’s any magic in my words, or because you could tell the difference, though maybe there is, and maybe you could.
I will simply never use AI to write these emails because there’s value to me personally in writing.
By writing, I remember good ideas instead of forgetting them. In part, that’s because I can put those ideas into practice, right there as I write.
Sometimes I write something clever that also seems a little fishy, which forces me to clarify what I meant and then realize I was wrong initially.
Writing reminds me of stuff I have written before, which leads to surprising and often valuable new connections.
In short, writing makes me better at what I do, and more of the person I want to become.
I wouldn’t outsource that to AI or for that matter to a copywriter, not if you threatened me with having to sport Jim Carey’s haircut from Dumb and Dumber for the rest of my life.
As for you, you don’t have to write daily emails to get better at what you do.
There are probably lots of other ways.
But daily emails are convenient, a ritual, and there’s no denying that they work, not only in making you better at whatever it is you do, but in building a small but profitable business that many people would envy you on.
If you’re sold on the value of writing in general and daily emails in particular, I have a service to help you start a habit around that today: