Dean Jackson

My selfie with the Pope

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Two days ago, Tuesday, around 6:45pm, I snuck out of my house.

The streets were quiet and full of police.

There was no traffic, just people clustered in bunches along the curbs.

I waited for a while to watch a cavalcade of police motorcycles and two black and tinted vans drive by in the direction of Montjuic, where the Barcelona Olympic stadium is.

Then I started walking in the same direction.

Like I wrote last week, the Pope came to Barcelona this Tuesday.

I made plans with my friends Sanda and Victor to meet at the Olympic stadium and to participate in the drama of tens of thousands of people watching and cheering just some guy (I’m not Catholic).

It turned out that there wasn’t any drama. It was all very orderly. There were no giant crowds outside the stadium, even though the Pope was supposed to speak there in a little more than a half hour.

It also turned out we needed to register in advance to be allowed into the stadium. In other words, we weren’t getting in. We could just peak inside and see the promised tens of thousands of worshipers in there already, singing chipper and modern Christian rock songs, and waiting for the Pope.

So we couldn’t get in to see the Pope. Oh well.

It was a beautiful afternoon, and Montjuic is a beautiful place.

So Sanda and Victor and I decided to walk to a nearby pool (famous from photos of high divers during the ’92 Olympics) and get a drink.

And as we headed up the street, within the first few steps, on a little stretch where there was nobody else on the curb with us, another cavalcade of police motorcycles and black cars slowly came our way.

Except this time, one of the black cars had its window rolled down.

There was the Pope, about 15 feet away from us.

He saw us and waved. I guess it’s what popes do, but I still felt special, seen. I instinctively smiled and waved back.

So that’s my selfie with the Pope.

I don’t use my phone much. Even if I did, it would have taken lightning reflexes to pull it out and to grab a selfie with me in the foreground and the Pope waving in the background.

That’s ok. This email is effectively painting that picture for you, and serving the same purpose of gloating about something noteworthy in my life.

Like I said, all this happened two days ago.

I didn’t write about it yesterday because — and here’s the marketing lesson for today — you shouldn’t hide your new offers.

I’ve seen a problematic behavior among several people I am coaching.

It’s particularly problematic because it’s a behavior I also engage in.

It goes like this:

1. I come up with a new, potentially risky offer.

2. I write an email that doesn’t refer to this offer in any way in the subject line, the lead, or really the body of the email.

3. I then stuff the offer at the end of the email.

4. More often than not, I throw up my hands in frustration that nobody (or very few people) took me up on my offer, and I scrap the whole thing.

That’s kind of what I did two days ago.

I wrote an email about Dean Jackson… and how great Dean is… and about a lead gen method Dean has.

At the end of that email, I put in an offer for what I am calling the Core Promise Workshop and Q&A call, which is free and is happening live next Tuesday.

I sent out that email in the evening two days ago (right around the time I was hanging out with the Pope).

Result:

By the end of the evening, 6 people had registered for the call. Not even the Pope could save me.

I checked the stats again the next day.

21 people in total had registered by now. Better, but still, less than 1% of my list. For a free, live workshop, one where I’m offering to answer your questions and help you come up with a new core promise for your business.

Am I such a loser?

Are my readers losers?

Is this new offer a loser?

Or is it just that I really really worked hard to bury the lead?

That’s why yesterdays email was just the offer.

It’s my fix, my deal with myself, why I allow myself from time to time to bury a new offer like I did two days ago. My deal with myself is, if I ever bury it one day, I have to put it front-and-center the very next day.

In fact, yesterday’s email was just the tail end of the previous day’s email, with the copy completely unchanged. Even though I had this selfie with the Pope to tell you about.

Result:

66 registrants so far. Meaning, the second email brought in twice as many people as the first.

Which is good, and it supports the point I made to you above. I think I can do still better though. So let me remind you:

The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can ​Register Here​.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

Clever lead gen spotted in teddy bear email

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These days, one of the only people whose emails I read regularly is marketing legend Dean Jackson.

Dean has this folksy, cheerful, teddy bear public persona.

He talks slowly and patiently, like he’s your friend, with his arm around your shoulder.

He makes everything into an accessible analogy — “would you like a cookie,” “vending machine vs. slot machine,” “more cheese, less whiskers.”

Dean’s public persona masks the fact that the man is really the fountain of dozens of innovative marketing ideas that have become so widespread online that we don’t even think somebody had to invent them. But somebody did, and that person was Dean.

Anyways, I noticed something in a recent Dean email. Says Dean:

“On Wednesday, at Noon ET, I’m doing a live Book Titles Workshop & Q&A call.”

That might not seem remarkable unless you know one of Dean’s businesses is 90 Minute Books, where they interview you over 90 minutes and then turn that into a book you can use for lead gen.

So how does Dean’s Book Titles Workshop fit in?

Simple.

First, it gets the right people to raise their hands, so they can be identified, tagged, and followed up with. (Dean’s audience is small, brick-and-mortar biz owners, and the workshop is for the few among them who are thinking about having a book.)

Second, to those who actually show up, the workshop gives a small but meaningful win.

With Dean’s help, those people will walk away with a book title, something they can see, feel, hold, treasure, cherish, and talk to others about.

Of course, they still don’t have the book. After they have the book title, Dean’s service is the natural next step.

This is worth doing yourself.

You might have a big service or an expensive offer.

A proven strategy to sell that is to do what Dean is doing.

Help people take the very first step, however tiny, towards the big outcome you ultimately provide.

For one thing, it will help you identify leads. For another, it will give the people who take the first step a quick win, a feeling of inspiration, and momentum they will want to keep.

Let me apply this lesson myself.

The most important part of your marketing message is the promise you make. That’s equally true whether you’re selling a service, coaching, a course, or yourself as a person of trust and influence.

Based on my 1-1 work with dozens of online business owners, I can tell you that most business owners DO NOT DO A GOOD JOB with the core promise they are making in their marketing.

Next Tuesday, at 8pm CET/2pm EST/11am PST, I will hold a Core Promise Workshop and Q&A call.

It’s free & you can Register Here.

I’ll share the most important parts of:

* What makes a good promise

* The importance of being clear over clever

* Choosing a promise that sounds credible

And we’ll end with a Q&A session to answer your Core Promise questions.

Don’t forget to register so I can send you the details.

See you there.

I predict you will have your birthday in May

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Three things for you today:

#1. Experts make predictions

From Alan Weiss’s book, Million Dollar Consulting:

“Experts make predictions. They don’t fret about whether they’ll be right, they don’t keep score, and then have no regrets. If you’re afraid to make a prediction because you may be wrong, then you’re no expert.”

#2. The best 9-word email

Yesterday I was listening to examples of business owners using variants of Dean Jackson’s 9-word email (“Are you still interested in buying a house in Georgetown”).

All business owners had good results by sending out a 9-word email to their lists. But who had the best result?

A trainer/education provider for dental hygienists in Canada, because…

Apparently dental hygienists in Canada are supposed to have continuing medical education, and they get audited to make sure they are complying with this.

CRUCIAL: The audits all go out on the same day.

The trainer/education provider for dental hygienists simply sent out her 9-word (actually 6-word) email the day after the audits went out. The 6 words were:

“Are you being audited this year?”

Replies (and business) came fast and furious after that.

#3. I predict you will have your birthday in May

And if I am proven right, what better time to clean up all the latent demand from people on your list who have built a relationship with you, and have been meaning to give you money to get your help, but who haven’t gotten around to it?

Your birthday gives you a good “reason why” for creating a unique offer and running an email promo around it.

For bonus points, you can design your offer so it’s not just tied into a unique occasion in your life but tied into a unique occasion in your prospects lives, so they are doubly likely to take you up on your offer and to pay you good money.

Related to that, I have a special offer for you today:

It’s to get my help coming up with a birthday offer and promo for your list next month.

If you’re interested, hit reply and tell me which day in May your birthday is, and we can take it from there.

What’s up with my hiring

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Last week I wrote an email saying that I’m hiring an assistant. I got a buncha replies to that, some encouraging, others frustrating.

I wrote back to everyone to say I’m working my way through the replies, and that I will be in touch if I think there’s a possible fit there.

I’ve had a few people proactively follow up with me since. “Do you have an update regarding my application?”

The update is that on Friday I hired somebody. I’m also interviewing a second person to hire on Monday. I figure, now that I’ve decided on hiring, why not go big?

The guy I hired yesterday, marketer and computer programmer GC Tsalamagkakis, is somebody I’ve known for a good while.

He has been active in my Daily Email House community for over a year. He was one of the top bidders in my “I endorse YOU” auction. We’ve talked on multiple occasions previously. I know he’s worked with and gotten results for other people I know and respect.

GC wrote me flat out saying that he’s not applying to be my assistant, but that maybe he can help me automate some of the stuff I’m doing or want to do?

We talked and defined an easy test project.

GC wanted to do it for free.

I told him I appreciate the sentiment but I insist on paying him, both for his sake and for mine.

He quoted me a price.

I thought it was too low. So I decided to pay him 4x what he had asked me.

Do you think that makes me a good guy? Or a creep who’s trying to virtue signal by writing about it here?

You can think what you like, but I can tell you I’m neither very good nor am I trying to signal whatever goodness I have here.

This is simply me working myself mentally into this hiring game.

A couple days ago, I mentioned a discussion I’d listened to between Frank Kern and Dean Jackson, about sticking to what you’re irreplaceable at, and hiring out for everything else. Said Frank:

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There’s three ways to get rich. You can invent something. You can inherit something. Or you could invest. And I think all business people are ultimately investors.

That’s all we do. So if you think about that, and you think about the hiring of a “who,” it’s not an expense, but a means to multiply capital.

I pay my “who” that does the automation stuff close to 300 grand a year.

And people are like, “My God, you could get it so much cheaper.”

And I say, “Well I might-could, but assuming I’m getting about a 20% annual return on my investment in a ‘who,’ would I rather get 20% of 50 grand, or 300?”

===

That 20% return is pretty much how the math will work out for the test task that GC did for me.

He’s automated some stuff for me that was previously spread out across a couple software subscriptions.

As a result, I will be able to shut those subscriptions down, and save enough over the coming year to make back what I paid GC, and make about a 20% return on top of that.

There is a bigger point here, and it applies to you also. I’ve heard it stated in different ways:

“Turn costs into a profit center.”

“Find a way to make it work for you.”

Or, like Frank Kern says above, “Think of it like an investment.”

This applies if you’re hiring, yes. But it also applies if you’re buying courses, paying for subscriptions, running ads, or simply spending your money and time. All these could simply be costs. Or, with a change of perspective and bit of determination, they could be opportunities to multiply capital. It’s your call.

Come with me

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A couple weeks ago, I got a message from copywriter Theo Seeds about my new 10 Commandments book (“thought it was excellent”).

Theo shared a real-life sales story related to one of the commandments in the book, Commandment IX:

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I have a story you might find interesting about “committing to the bit.” When I was 18 I spent a summer selling pest control door to door in New Jersey for a company called Aptive. When I first got there, one of the VP’s of Sales of the company, Kyle Neilsen, was in Jersey doing trainings for the salespeople who had been there a few weeks already.

Here’s one thing he said. “I love when I see a house with anthills in the yard. What I do is I knock on the door, and then as soon as they answer, I say ‘lemme show you something,’ make a ‘come with me’ motion with my hand, and then turn around and start walking towards the anthills. Either they follow me outside and I make the sale, or they don’t follow me outside and I just keep walking towards the next house.”

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Persuasion wizard Dean Jackson calls this filtering for “cooperative and friendly” prospects. It’s one of the five stars of Dean’s “five star prospects” classification.

About those five-star prospects, Dean says:

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Nothing you do will turn someone into one if they’re not already. You can’t create them. You can only DISCOVER them. The only difference is… some prospects are ready right away while others need more time to show their “true feathers.” And that’s where your record-keeping helps.

Once you get into this mindset, this understanding that you can’t turn someone into a 5-star prospect… That gives you freedom and takes away all the stress. You don’t have to spend all your energy convincing someone in the hope they convert anymore. All you need to do is patiently educate and motivate them regularly…

… and wait till they become ready to take the next step.

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If what Dean says makes sense to you, I have something to show you. Come with me:

https://bejakovic.com/deh

How business owners can stop chasing every shiny object like a dog chasing soap bubbles

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I have a new plan. I’m trying to get in shape. I’m walking walk two hours a day as part of my plan. I’m listening to podcasts and courses to keep myself occupied while I walk.

I want to share a good idea with you that I just heard while walking around Barcelona in the rain, getting in shape, and getting wise at the same time.

The idea came up in a discussion between Dean Jackson and Frank Kern.

Both Dean and Frank are successful, influential, long-tenured Internet marketers who have made, I’m guessing, tens of millions of dollars for themselves and prolly hundreds of millions for clients and partners.

The discussion I listened to today was about focusing on what you’re irreplaceable at, and getting others to do the rest. Familiar enough stuff.

(It’s the “who not how” distinction, which Dean originated, and which his partner Dan Sullivan then turned into a best-selling book.)

At some point, Frank Kern threw out the following, less familiar thought experiment.

Imagine, says Frank, that you are a typical small business owner who has gotten to a certain level of success by working hard, and who is trying to get to the next level by working even harder.

The classic “10 million irons in the fire.”

And then imagine, in Frank’s words, that:

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… you are personally enjoined — legal term there — you are personally enjoined from doing any of this stuff yourself, except coming up with ideas.

Which means now you have to pay for the “who.”

What that would bring — and I know the listener is probably like, “okay don’t tell me I have to do this, this is horrible” — what that would bring is incredible clarity and purpose in the execution of the ideas.

If you had to pay to execute on every idea, you would immediately get yourself out of the “I’ve got 10 million irons in the fire” thing. Because you’re paying for it, right? So it’s like, well crap, if I’m paying all that…

===

Maybe I found this insightful because I’m actually in the process of hiring an assistant, and maybe I’ll even end up hiring two. Always insightful hearing what you want to believe.

In any case, if you’re running your own business, particularly if you’re a “solopreneur,” one-man band, one-woman show, this might be a worthwhile thought experiment to put to yourself the next time you come across a hot new opportunity you cannot wait to jump on.

“What if I were enjoined to not do any of this myself, and I could only pay somebody to implement this for me?”

If your answer is a shudder, then consider whether this hot new opportunity, which you don’t find worth paying money to implement, is worth paying for in a different, much scarcer currency, namely your own time and energy.

On the other hand, if you find that you are okay hiring, then you’ve got options. You can still do it yourself. Or you can hire. Or you can even hire two people.

Anyways, I gotta go make popcorn and drink a beer. That is not part of my getting in shape plan. But it is important.

Meanwhile, if you want to hear Dean and Frank’s full discussion — recommended if you are more busy and less productive than you like — here’s where to go:

https://www.morecheeselesswhiskers.com/podcast/147

Once upon a time in Ohio

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Lean in so I can tell you a story I myself only heard today:

This story features a cowboy named Gary Halbert, who, as you might know, was one of the legendariest direct marketers to ever terrorize the Wild West.

The story actually takes place before Gary got into direct marketing and copywriting. I’m guessing it happened in the 1960s, in Gary’s home state of Ohio.

In those ancient days, Gary was a salesman, selling postage machines.

The company Gary worked for, Pitney Bowes, divvied up the sales area so that each salesman got to handle a certain number of zip codes.

Whenever the company hired an additional salesman, they would shrink the area of sales that each existing salesman had, in order to give the new guy a few zip codes, and to keep everyone balanced.

Each time this happened, four or five separate times, the existing salesmen bitched and moaned and felt like they’ve lost something in having their area of sales reduced.

In reality, says Gary, each time the salesmen had one of their zip codes taken away, the salesmen actually did BETTER, not worse. They made more sales BECAUSE their area of sales was reduced.

How is this possible?

Stuff like… The salesmen spent less driving and more time selling. They gained better knowledge of local conditions. They developed better relationships with prospects there. They followed up more instead of reaching out to new leads. And so on.

The lesson is clear enough, except… it could never apply to you and what you’re doing, right?

In my Daily Email House community, I heard tell of different folks who are looking to start credible-sounding new businesses:

A direct mail agency. New shopping cart software. A personal trainer business.

Each of those is credible-sounding in the sense that it can succeed, as evidenced by many other such businesses on the market.

At the same time, each of those is much more likely to succeed, or at least to survive the first year, if you narrow down and get more specific about the market you will be working in.

You can slice and dice your market in lots of ways. You might wonder how and which tiny and specific segment to choose?

My answer is to go all the way down to a single prospect. Pick somebody you feel sure you can help… and who you are therefore most likely to sell because of your conviction.

After all, if you cannot sell a specific customer on your proposed solution, and if you cannot solve a particular and definite problem that customer has, then with all due respect, what hope do you have of selling and solving problems for a bigger, more complex, more nebulous group?

I’ll have more to say about this because in 2026, in fact in January, I will be helping folks create and sell their first $1k+ offer.

For now, lemme just tell you I heard that Gary Halbert story earlier today, in a podcast by Dean Jackson and Joe Polish.

As you might know, Joe runs the biggest and (according to him) most successful mastermind for direct response entrepreneurs. (He heard the story above from Gary Halbert directly.)

As for Dean, he’s a legend in the direct marketing space, particularly online.

If you’re doing Internet marketing today in any form, odds are you are using ideas and techniques Dean invented, which have been percolating down through a series of gurus who learned from Dean or from people that Dean taught.

In the podcast I listened to today, Dean and Joe talk about 8 “Profit Activators” that all successful DR businesses are ultimately built on. (The topic of today’s email is Profit Activator #1).

Highly recommended listening:

https://www.morecheeselesswhiskers.com/podcast/268

How to stop making your job “five times more difficult”

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Yesterday, I was listening to a podcast by Joe Polish and Dean Jackson — not one of their “I Love Marketing” podcasts, but a new one that Dean recorded for his More Cheese Less Whiskers brand.

By the way, if you don’t know Joe and Dean, both are direct marketers with decades of experience, who have taught and brought up generations of other marketers, including some famous names.

For example, yesterday on the podcast, Joe and Dean reminisced about a podcast guest they’d had on a long time ago, a young man named Tim Ferriss, and how after the interview, they spent 40 minutes trying to convince Tim to start his own podcast.

Tim in the end became convinced. As a result, he now has over 1 billion podcast downloads, and 800 interviews with people like Jerry Seinfeld, Arnold Schwarzenegger, and Mark Zuckerberg.

Anyways, Joe and Dean were talking yesterday about events, as in, promotional events, but also specific physical events, with chairs and a podium and dessert:

How to make such events work… how to make them good so people get what they paid for and more… how to get people to actually buy tickets.

Joe talked about the first event he ever put on, about mindset, and the following lesson learned, which he has applied to every event since:

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What I learned is it is a lot easier to run an event where people perceive it’s gonna teach them how to make more money and build their business than it is how to fix their head. This one was about mindset. It was about psychology. And it was an amazing event! It was really transformative to everyone there. But it was five times more difficult to put people in the room than it was if you’re selling “money at a discount,” as they call it.

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The key thing here is where Joe says “where people perceive.”

Fact is, mindset matters for making more money, and making more money content often talks about mindset. The two aren’t entirely interchangeable, but there’s a lot of overlap.

But how do you present such a shifting and moving bundle of information, products, or services? What single aspect of it do you trumpet for all the world to hear… and what do you quietly deliver in addition, without any fanfare, just because you are trying to do right for your customers or clients?

Getting that right or wrong means the difference between regular work, on the one hand, and making your job “five times more difficult,” on the other.

And on that note, I would like to remind you of the offer I shared yesterday, Justin Blackman’s Different On Purpose. This is an 8-week cohort to spread into the world new and different positioning for your service- or client-based businesses, if you happen to be a copywriter, coach, or agency owner.

Justin doesn’t have big income claims on his sales page for this offer. That’s because it’s the first time he’s running Different On Purpose, and big income claims are hard to make credibly before you have had the first batch of people go through the program and report on their results.

But if you are selling something woolly like “copywriting services” or “coaching” or “consulting,” there’s no doubt that a different client perception of what you do could help you work drastically less and yet make drastically more money.

If you’re curious about Justin’s Different On Purpose, I wrote up a summary of the offer yesterday, including why you might want to join now, in this very first-ever cohort. If you’d like to read that:

https://bejakovic.com/announcing-live-personal-positioning-cohort/

Dead for 34 months — now alive again

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I’ll pay off that provocative subject line in a second. First, let me set it up so it has a chance to have an impact on you:

Two days ago, I was listening to a new episode of Dean Jackson’s “More Cheese, Less Whiskers” podcast.

Dean is a legend in the marketing space. In this episode, he was basically having a live consult with a real estate agent turned coach.

The real estate agent/coach runs an 6-week cohort program, helping other agents to get their first transaction. The program features the usual recorded content plus live weekly calls. About that, here’s what Dean said:

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Part of the thing about a live cohort is that it’s kind of synchronous consumption, that they are there and they’re physically present, and it’s easier to consume than while they’re sitting and could be watching Netflix.

You know what I mean. That’s always going to be more — it’s easier when things are synchronous and scheduled to actually get them done, then even with the best of intentions, to get yourself to self-directedly take that kind of action.

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This made my pointy Vulcan ears perk up.

Because it’s a bitter pill to swallow:

You can create a really great course, with all the info inside that people need to succeed, but most people who buy will simply never even get through the first lesson. Of those who do, most won’t get all the way through to the end of the last lesson.

That makes it hard to profit from the course.

Yes, there are creative ways to encourage people to consume courses all the way to the end, or to get value even while consuming only a tiny part of the course. I’ve used many such tricks in my own courses.

But the fact is, nothing really compares to simply changing the format and not selling a “course” at all, but instead selling a live experience, happening in real time, shared with other people. In other words, running a live cohort, like Dean is talking about.

I can speak to this from my experience selling my Copy Riddles program over the years.

When I started Copy Riddles, I ran it as a cohort 2-3 times a year.

The lessons were delivered daily by email, and were necessarily synchronous.

More importantly, I had live weekly calls. Those calls where an opportunity for Copy Riddles members to come together, to see me there and feel that this is happening live, and to ask questions.

Plus, I featured a weekly “Best Bullet” contest, which was both fun for participants and also reinforced that week’s course content by showing why some bullets work better than others.

Small wonder that a disproportionate number of enthusiastic testimonials and impressive case studies I’ve gotten for Copy Riddles have come from people who went through the program in those live cohort days.

I’ve been thinking about this over the past few weeks in the lead-up to the “Unannounced Bonus” promo I’m currently doing for Copy Riddles.

The offer I’m making during this promo is already the most valuable offer I’ve made for Copy Riddles. But I decided to pull out all the stops.

I haven’t run Copy Riddles as a live cohort program since September of 2022. That’s 34 months ago. (You see where this is going?)

I also won’t ever run Copy Riddles as a live cohort in the future.

But I will resurrect the live cohort and run it one last time as part of this “Unannounced Bonus” promo.

No, I won’t be delivering Copy Riddles via email again. It still remains a course in the course area, so you can easily access it now or in the future.

But I will be doing live weekly calls for Copy Riddles members.

These calls will be an opportunity to ask me questions about writing bullets, about copy in general, or really anything else, as long as it’s interesting.

They will also be an opportunity to submit your bullets for the weekly contest and win recognition and prizes.

Most importantly, these calls act as a reason to go through the course content now, to get a bit of motivation and accountability by being a part of a group of people who are all doing the same as you, and to make it easier for you to own those million-dollar copywriting skills this program can give you — and to own them in just the next few weeks, instead of never.

Of course, the live cohort is only part two of the offer for this “Unannounced Bonus” event.

Part one is free lifetime membership to Lawrence Bernstein’s Ad Money Machine so you can get your daily direct marketing vitamin, the way A-list copywriter Gary Bencivenga advises.

Lawrence only makes this lifetime membership offer available rarely. When he made it available last year, I paid $997 for it. But you can get it for free as part of this week’s promo event, which ends this Sunday at 12 midnight PST.

If you’d like to act before the deadline takes the matter out of your hands:

https://bejakovic.com/cr/

P.S. If you’re already a Copy Riddles member, the Ad Money Machine lifetime membership applies to you too. So does the offer of joining for the live cohort — just write me and tell me that you want in so I know to add you.

And about going through Copy Riddles a second (or third) time, here’s copywriter Yago Bader Galarza, who joined a couple times in the live cohort days:

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The course is amazing, I’ve completed it twice now, and I’d say the second time I learned even more than the first.

I think it’s super-valuable to go through it periodically, trying to do the exercises from different angles forces me to be more creative and I can really see my improvement from launch to launch. I would love to sign up a third time and continue to learn from it.

In a world where most courses are hard to consume (and I think almost every copywriter has a pile of unfinished courses) Copy Riddles is a breath of fresh air that I recommend to everyone I know all the time. So thanks for creating it and looking forward to doing it again.

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3 FREE Bejako gift cards

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A while back, I was listening to Dean Jackson’s More Cheese Less Whiskers podcast.

Dean, as he often does, was talking about marketing for local businesses — chiropractors, dentist offices, lingerie shops.

Says Dean, rather than discounting your services or products, simply give away gift cards. This preserves the perceived value of your offer, and yet lowers the barrier for people to try it out.

I’m sharing this in case you also pull teeth or straighten spines or sell purple panties.

But useful ideas like this not much use unless you put them to work.

And so, let me lead by example and try out Dean’s idea right here and now.

My cart software doesn’t have native support for gift cards, the way you might have at a local Target, with a total balance that gets decreased with each purchase.

But I’ve hacked it a bit and created the three following “gift cards”:

BEJAKOGIFT1

BEJAKOGIFT2

BEJAKOGIFT3

Each one of these gift cards is worth $30, one time. You use the gift card by inserting it into the “Have a gift card coupon code?” slot on any of my order pages. Once the $30 is used up, it’s used up for good. (Try one of the other two gift cards, maybe they still have money on them.)

Incidentally, $30 is just what a month of my Daily Email Habit costs. So if you’ve been curious about Daily Email Habit, and if it could help you start and stick with daily emailing, you can now try a month on me via one of the gift cards above:

https://bejakovic.com/deh