Parris Lampropoulos

Don’t rely on copy for this

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Yesterday, I got an interesting course creator question from Gasper Crepinsek. (For context, last week I promoted Gasper’s ChatGPT Mastery, which is delivered as a 30-day email-based course.) Gasper wrote:

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How do you go about writing cliff hangers to the next email (that open curiosity loop)?

We already have a pretty high completion rate on the course but I want to make it even bigger. And this seems like a way that could potentially help.

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This reminded me of a time I heard A-list copywriter Parris Lampropoulos during a Q&A. Somebody in the audience asked, “What kind of copy would you write to address the objection, “I need time to think about it?'”

Parris, who is as skilled and as knowledgeable a copywriter as there is, said he wouldn’t rely on copy to do this. Instead, he said he’d use the structure of the offer itself – a deadline, a limited number of spots, etc.

And so it is with my answer to Gasper’s question.

Gasper is ultimately how to tease content in a sexy way ie. how to write sales bullets.

I have an entire course about how to write sales bullets. It’s called Copy Riddles. It’s great. If you want to learn how to tease people so they pay you for the information you’re selling, then Copy Riddles is the way to go.

But when it comes to the much harder task of getting people to consume how-to info they’ve already paid for, or to complete a course, or to watch a training all the way through — and to actually get value out of it — then I wouldn’t rely on sales bullets, or on open loops, or on copy in general.

Instead, I’d rely on the structure of the course or info product itself.

I created on a training last year all about this.

It’s called 3rd Conversion, and it’s about turning one-time buyers into long-term customers by getting them to consume and digest your info products.

I’ve only offered 3rd Conversion once before, as a live training last November.

But if you like, can get your own copy of 3rd Conversion right now.

Taking a page from Parris’s book, there’s a deadline, tomorrow, Sunday at 12 midnight PST to act. After that, 3rd Conversion goes back into the vault to wait for the next four-planet alignment.

If you need some help making up your mind, here are a few comments I got from people who attended the 3rd Conversion training live.

#1. From Jeffrey Thomas, in-house copywriter at MarketingProfs:

“JOHN this was one of the best trainings I’ve been a part of. I cannot express how excited I’ve been and I’m already reworking my presentation’s overdue slide deck.”

#2. From Folarin Madehin, freelance copywriter:

“The 3rd Conversion call was great, John! But I already expected that going in. I know you said to look at the training as more than a checklist, but that’s what was most on my mind, lol. ‘Here’s a list of stuff I can check to make products more awesome!'”

#3. From Antonet Vataj, owner of Ann Vee Marketing:

“I just wanted to drop you a quick note to say how much I absolutely loved your live class. It was perfectly timed for me, especially since I’m putting out my own offer for a done-for-you course blueprint. Your presentation was not only engaging but also such a clever demonstration of your course content in action – I was taking mental notes the whole time! (And trying to resist writing everything down lol)”

#4. From Shakoor Chowdhury, digital marketer:

“I gotta also say the way you [a list of stuff I’ve done in the past to get people to consume my courses and trainings] makes you an effective teacher and I think there is a lot to be said about the way you teach compared to traditional schooling which teaches us nothing because there is no incentive to listen and no incentive to use it or use our own initiative to ’test ourselves’ like you have done…”

“I normally get bored easily, but you were able to keep my attention throughout the entire training with minimal distraction, mainly through [some of the techniques I used inside the actual 3rd Conversion training to encourage people to consume it]… perhaps the ’tiktok generation’ has some hope after all.”

#5. From Pete Reginella, email marketer and copywriter:

“Finally got the chance to use what you taught in the 3rd Conversion training. And it went great. I did a workshop on influential and persuasive storytelling, and I modeled it according to what you taught. First time I’ve done a workshop and after sending the recording getting replies about how much people loved it.”

If you’d like to get 3rd Conversion, before it disappears:

​https://bejakovic.com/3rd-conversion​

Where it’s at: Two narrow columns and a PDF

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One of the rare daily email newsletters I read more often than not is by Jason Leister.

Jason used to be a direct response copywriter. He used to write about getting and managing copywriting clients. He’s since moved into stranger waters, where he talks about raising his 10 kids, living off the grid, “unplugging from the matrix,” and manifesting your desires.

All right up my alley, minus the 10 kids.

But let’s talk turkey:

Each Monday, Jason sends an email called Monday Hotsheet. It’s a bunch of curated resources — interesting articles, tech, videos that Jason has come across.

That’s pretty normal.

What was weird is that Jason used to send the Monday Hotsheet as a PDF that he’d link to in his email. Even weirder, the PDF was formatted in two columns, like some insurance brochure.

I liked to read through Jason’s Monday Hotsheet but I always chuckled at the experience. Who does PDFs any more? And in two columns like this?

Well, I guess I manifested something myself, and I should have been more careful about what I asked for.

Because Jason for some reason recently switched Monday Hotsheet to be simply delivered in his daily email, and in just one measly column.

I found myself disappointed. From one week to the next, Jason’s Monday Hotsheet looked cheaper, much less valuable and interesting.

Suddenly, I asked myself if I need another weekly email the curates useful and interesting resources online? I feel like everybody from Arnold Schwarzenegger on down has one of those. I ain’t got time for all these curated valuable resources.

A-list copywriter Parris Lampropoulos once got a tin pot and a wooden spoon. He then started banging on the tin pot with the wooden spoon while jumping up and down on his couch and chanting, “Format beats copy! Format beats copy!”

(Fine. The part with the wooden spoon and the tin pot I made up. But all the rest of that story is true, except the jumping up and down.)

Parris was specifically talking about the format of sales copy.

Once upon a time, you could take a proven sales letter, format it to look like a magazine or an article or a newsletter issue (the print kind), and you might get a 2.5x bump in response. Format beats copy: Ain’t no copy in the universe that’s gonna get you that kind of a bounce, not when you already have top copywriters working for you.

This holds just as well for info products, whether you give ’em away or charge thousands of dollars for them.

Yes, people should only want the truth, and nothing but the truth. Yes, it shouldn’t matter whether you deliver the truth on a 3×5 index card, or in a 3-ring binder, or a never-to-be-repeated secret performance in an amphitheater in the middle of some remote forest.

It shouldn’t matter, but it does matter.

So my point for you today is, think about the format in which you will deliver your truth.

And if you’ve already delivered your truth, and nobody much cared, or they cared at first and then they dropped off… then think about format again.

Rather than coming up with a new message, you might be able to keep the message and simply deliver it as a 2-column PDF, or whatever else feels unique and different and valuable in your industry.

And sometimes, simple word choice is enough to change the format. Or at least be a major part of it.

Take for example my Daily Email Habit service. At bottom, it’s delivered as a daily email. I could have simply said, “Hey, would you like to sign up for a new set of daily emails, and pay me $30 a month for the privilege?”

Maybe some forward-thinking people would have taken me up on this. But i don’t think it would have worked nearly as well as calling Daily Email Habit a service, which happens to be delivered by email, for your convenience.

Speaking of Daily Email Habit, if you’d like to find out more about this valuable service, or even try it out yourself:

https://bejakovic.com/deh

The next big business opportunity

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Yesterday I talked to my friend Will, who recently started writing a newsletter for a prediction market.

Prediction market?

You know… go online, and stake a little bit of money on the outcome of the U.S. presidential election, or the chance of war between Israel and Iran.

​​If your prediction comes true, you get paid, just like if you had bet on red and that’s how the roulette table ended up.

Will and I were spitballing content ideas for the newsletter. I told him to interview the “super forecasters,” the guys making the most right bets on the marketplace.

Turns out Will had already done that. He said that one of the top guys on the platform was making $70k per month forecasting the future.

So here’s my own forecast:

We will see a successful business opportunity offer in the next 6 months, featuring a “super forecaster” as a guru, telling you how to collect up to $2,333 each day, from the comfort of your own couch, by watching CNN and Fox News.

I realize I am perhaps influencing the future, and helping make it happen, by giving away this idea and sending it out to thousands of readers of this newsletter, many of who are marketers and offer owners.

But I really do think this has a unique shot to be successful.

Many business opportunities out there are clouded by the fundamental unfamiliarity of the core thing.

Commodities trading? VR content creation? Direct response copywriting?

“I don’t know… maybe it’s legit and maybe there’s even good money to be made there, but it sounds complicated. I don’t really get it.”

Compare that to real estate… or vending machines… or yelling at the TV.

Everybody can understand that. That’s why real estate and vending machines are bizops that have been around for a century or longer… and that’s why I think that future forecasting has legs as well.

Perhaps you’re wondering why I’m giving this idea away instead of running after it myself, since I think it’s so hot. It’s a fair question. My answer is long and distinguished, so I’ll save it for another email.

Meanwhile, if you are reading this newsletter, I can only assume you have already been pre-sold on the business opportunity that is copywriting, or at least on owning fundamental copywriting skills, whether you use them for your own business or for a client.

And so I have a little bizop brochure I’d like to show you. Here’s the top of the brochure, a quote by A-list copywriter Parris Lampropoulos, who only works on 2-3 projects each year, but still makes millions:

“So do what Gary says. You [will possess one of the greatest skills you can have as a copywriter]. And you’ll make lots of money.”

If you want to read the rest of this brochure, and understand what Parris is saying will make you lots of money, here’s where to go:

https://bejakovic.com/cr

The business of selling “feeling good”

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This morning before heading out for coffee, I thumbed through the pages of my Kindle and read a passage of Dan Kennedy’s No B.S. Marketing to the Affluent.

​​Dan was talking about those colorful patterned dress shirts, the ones with a second colorful print on the inside of the cuff. And he said:

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The shirts are very popular in the Southwest with the rodeo crowd, rich oil men — one of whom has “collected 130 different designs” and spent so much money, the 2014 “collection” includes a design named after that customer, and quite a few GKIC members. The shirts go for $225.00 to over $500.00, and are sold direct, in catalogs, at Nieman Marcus, Saks Fifth Avenue, Nordstrom, high-end country western shops, and in several Las Vegas stores.

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“I wanda,” I said to myself as I raised my nose in the air, “I wanda if this brand of shirts is the one that Parris Lampropoulos buys.”

As you might remember if you were reading my emails back this past May, I went to a copywriting conference. Multimillionaire A-list copywriter Parris Lampropoulos was the star there.

The first night, Parris worked the room. As he did, he kept showing off his colorful, patterned shirt. “It’s a Robert Graham,” Parris would say to anyone who expressed interest. “I put his kids through college.”

I brought my nose back down to the pages of Marketing to the Affluent. Sure enough, Dan Kennedy was talking about Robert Graham shirts. And he had this to say:

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The brand’s owner, Robert Stock, calls customers “connoisseurs.” He says he is in the business of selling “feeling good” — getting favorably noticed, getting compliments, getting bragging rights.

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My point is that old chestnut, that you are not in the business that you think you are in. At least, that is, if you want people bragging about how much money they spent on a collection of your stuff, instead of treating your offer like a commodity or at best a necessary occasional expense.

That’s all I got for you today. Except for an encouragement to read No B.S. Marketing to the Affluent if you haven’t done so.

It’s a valuable book, and I wish I had read it earlier.

If you wish to read it now, here’s where you can get it:

No B.S Marketing for the Affluent

The two kinds of newsletters

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It’s late — I’ve been working until now on a new daily newsletter that I will launch tomorrow. It’s connected to my weekly health newsletter, which I tease occasionally but never reveal.

Inevitably, whenever I launch something new like this, a million and one little niggling things pop up that need to be done.

That’s why it’s late. And that’s why I somehow still haven’t written this daily email.

So let me just share something I wish somebody had shared with me a long, long time ago.

Had somebody told me this, it would have cleared up many confused days and nights of my marketing education.

It would have taken away some worries.

And maybe it would have even made me some money.

Here’s the big “secret”:

There are two fundamental styles of direct marketing/businesses/newsletters.

The first style I will call the Marty style, as in Marty Edelston.

Edelston was the founder of Boardroom, a $100M direct response publisher. He hired the bestest and A-listest copywriters out there, including Gary Bencivenga, Parris Lampropoulos, and David Deutsch.

The second style I will call the Dan style, as in Dan Kennedy.

Dan was at one point the highest-paid copywriter on the planet. He is also somebody who has shaped generations of direct marketers, including Russell Brunson, Ben Settle, and, on a much more modest level, me.

Marty style: intriguing, benefit-oriented, impersonal.

Dan style: intimate, personality-oriented, opinionated.

The Marty style of newsletter features cool how-to insider tips, such as how to ouwit a mugger in a self-service elevator, along with references to outside authorities who revealed that info.

The Dan style of newsletter features a personal rant by Dan about how the sky is falling or is about to fall. It features no outside references because what other authority could you ever need besides Dan himself.

So which style is better?

Or rather, why are there two styles, and not just one, the way we would all prefer?

You guessed it. Because each style can work well, and each style has its drawbacks.

Dan style means you can sell much more easily, and at much higher prices, and people will stick with you for longer.

But your audience is much more limited, and your product is really you.

Marty style means you can reach a much broader audience much more quickly, plus you don’t have to grow out mutton chop mustaches and share photos of yourself sitting on a bull.

But your audience is much less attached to you, and they will pay $39 instead of $399 for the same info.

So which style you choose to follow is really up to you and the kind of marketing/business/newsletter you can stomach for an extended period of time.

Of course, you can also stomach both, which is basically what I’m doing.

I have this newsletter, more on the mutton-chop-mustache, Dan Kennedy side. On the other hand, my health newsletter, including the daily newsletter I’m launching tomorrow, is fully on the “what never to eat on an airplane,” Marty Edelston side.

You gotta figure out what you want to do.

Final point:

If you do decide to go the Marty Edelston, impersonal, benefit-oriented route, then you will likely need copy chops, above and beyond what you will need if you are really selling yourself.

And if you do need copy chops, specifically the kinds of copy chops that people like Gary Bencivenga, Parris Lampropoulos, and David Deutsch have, then take a look here:

https://bejakovic.com/cr

A peek behind the curtain of my “mesmerizing” Copy Riddles sales letter

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It’s strange times around the Bejako household. There’s a Copy Riddles promotion going on, but I’m not the one furiously typing it up.

Instead, I’m looking on as Daniel Throssell sends out email after email to sell Copy Riddles. I’m watching the resulting sales coming in. And I’m feeling a little guilty that I’m not somehow supporting the effort.

So let me share a third-party opinion on Copy Riddles that might help change some minds.

This opinion comes from Carlo Gargiulo, an Italian-language copywriter. Carlo is a star copywriter at Metodo Merenda, a Switzerland-based info publishing business. He also has his own list where he writes to entrepreneurial dentists and doctors and marketers, and he is a bit of an LinkedIn influencer in the Italian copy space.

Carlo had the following to say about Copy Riddles:

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Copy Riddles is the best copy course of all time.

I have spent a lot of money studying and learning so much useful information from copywriter courses such as Stefan Georgi, John Carlton, David Deutsch, etc. (all great courses that I have enjoyed), but I feel that Copy Riddles was the COURSE that allowed me to become a good copywriter.

I hope you will create courses similar to Copy Riddles in the future.

My dream is a course of yours on writing sales letter-landing pages (Your writing style is completely different from that of most copywriters I see around.). Indeed, Copy Riddles’ landing page is the only one I have read in its entirety over and over again. You literally mesmerized me with that landing page.

Anyway, congratulations and thanks again for creating and making Copy Riddles available.

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Here’s a quick copywriting lesson, specifically about how I structured the multi-page Copy Riddles sales letter, which Carlo says he found mesmerizing.

Each of the three pages of that sales letter is designed to get you to believe one and only one thing, specifically:

Page 1’s belief is that bullets are one of the most valuable copywriting skills you can ever own.

To do that, I refer to authorities such as John Carlton, Gary Halbert, Gary Bencivenga, Parris Lampropoulos, David Deutsch, Stefan Georgi, and Ben Settle, all of whom have gone on record to say that — yes, bullets are one of the most valuable copywriting skills you can ever own, and maybe the most valuable.

Page 2’s belief is that the best way to own bullets is to follow what Gary Halbert once recommended in his newsletter — and what people like Gary Bencivenga, Parris Lampropoulos, and Ben Settle have put in practice — namely, to look in parallel at both the source material and the finished bullet.

Page 3’s belief is that Copy Riddles is a fun and effective way to implement that Gary Halbert process…

… without spending months of your time and hundreds of hours of your mental effort to do what I’ve already done for you, which is to track down a bunch of winning sales letters… buy or borrow or steal the books or courses they were selling… and go bullet by bullet, comparing the source to the finished product, figuring out how exactly the A-list copywriters turned lead into gold.

And that’s pretty much the entire sales letter.

If I manage to convince the reader of all three of those points, then making the sale is easy, which is why I don’t have a big and dramatic scarcity-based close for the Copy Riddles sales page.

Of course, it does help that I have a bunch of great testimonials, like Carlo’s, right before the final “Buy now” button.

Maybe you would like to see how this mesmerizing sales letter looks in reality.

I won’t link to it directly in this email. Instead, I will remind you that Daniel Throssell is promoting Copy Riddles right now.

Daniel has gotten me to offer a one-time, sizable discount from the current Copy Riddles price, exclusively to people who come via his list.

So if you’re curious what my mesmerizing Copy Riddles sales page looks like, check out Daniel’s next email, because it will have a link to that page at the end.

And if you’re at all interested in buying, then act before tomorrow, Wednesday at 12 noon PST, because that’s when Daniel and I agreed to end this special offer, which will never be repeated again.

In case you’re not yet on Daniel’s list, here’s where to go:

https://persuasivepage.com/

I paid a cool extra $1k to bring you the following hot tip

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The third and final, “VIP” day of the copywriting conference I attended this past May, which added a particularly heavy extra $1k to my ticket, consisted of just one presentation:

A-list copywriter Parris Lampropolous, giving a talk that he has not given before, at least as far as I know, and I’m a bit of a connoisseur of Parris Lampropoulos talks.

At one point, near the end of his talk, Parris revealed what is, in his words, the “most important thing” he has ever learned in his long, successful, and very lucrative marketing career.

Would you like to know what this most important thing is?

I bet.

And since I am in a generous mood, I’ll tell you. It’s something Parris learned early on from one of his biggest mentors, Jay Abraham:

There are only three ways to grow a business, says Jay. ​​The first is to get more customers or clients. The second is to increase the size of their transactions. The third is to increase the frequency of their transactions.

​​That’s it.

“Whoa…” I hear you say.

Or actually, I don’t​​​ hear you say that. Probably, you find the “most important thing” above to be so general as to be almost useless. Probably, there’s no “whoaing” going on anywhere around you right now.

Well, about that.

If you would like to know more than just this one-line summary of Jay Abraham’s approach to building businesses, which Parris Lampropoulos has found so valuable in his career…

Then you can hire Jay to consult you directly, and to apply his knowledge and experience to your business. The man’s consulting rate is currently $150k/day.

Of course, if that’s outside your budget, you can hire him virtually, and have him teach you everything he knows via a “6 week interactive consulting process.”

Really, that’s just a sexy way that Jay describes a big course he sells, which covers each of the three above ways to grow a business in complete and unrelenting detail.

​​Jay’s big course gives you dozens upon dozens of marketing strategies total, along with a bunch of case studies from his clients, big and small, to show you how those strategies work in real life.

if you go on Jay’s website right now, this big 6-weeek course currently sells for $997.

And that’s a fair price when you consider, as per Jay’s website, that “two years and over $200,000 were spent creating this 6 week interactive consulting process.”

But.

​​Maybe you don’t have $997 that’s aching to get spent right now. If so, then hold on to your barstool.

​​Because you can get Jay’s “interactive consulting process” not for $997… but for a grand total of $12.69. That’s such a price drop that it might sound almost impossible. But it’s quite possible.

How? As I wrote yesterday:

1. Go buy Brian Kurtz’s book Overdeliver at https://bejakovic.com/overdeliver. It costs $12.69 on Kindle.

2. Then go to https://overdeliverbook.com/ and put in your Amazon order number from step 1 above.

3. You will then unlock a treasure trove of free bonus material, which includes Jay’s “6 week interactive consulting process.”

Since you are continuing to read this email, maybe there is still some hesitation and indecision in your head. Maybe you are wondering if it’s really worth your $12.69 and a few clicks right now to get Jay’s big course.

​​All I can add is my personal experience.

I am going through Jay’s training right now for the fifth time over the past two years. I’m applying ideas from it to this little info publishing business, to my new health newsletter, to JV promos I do, to coaching clients I advise.

Does Jay’s stuff produce results? Is it magic? ​​Only if you go through it and apply it. And the first step is to get it, at the link above.

Back-patting A-list copywriter admits a hard truth

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A few months back, I heard A-list copywriter Parris Lampropoulos speak at a copywriting conference. Parris admitted something humbling about working with his longest-running clients.

He winced a bit. He shrugged his shoulders. And he verbalized what all good copywriters know deep down:

“All my best successes, as much as I like to pat myself on the back as a copywriter, were when we were in a category of one.”

Yesterday, I started promoting Steve Raju’s ClientRaker, an AI-based process to get you 1) more clients or 2) bigger, richer, nicer clients than you have now.

And this is really what the core of ClientRaker is:

Positioning yourself so you are in a category of one.

That might sound simple. But it’s tricky in a sneaky way — because being in a category of one is not the whole story. ​​

​​You have to be in a category of one AND be seen as valuable. No sense in being the only clown in Antarctica if there are no kids there to entertain.

So how do you get into a category of one that is actually desired by the market?

The standard answer, as Al Ries and Jack Trout wrote in their classic book Positioning, is to look inside your prospect’s head.

And that’s exactly why this this positioning business is tricky, particularly when you are promoting yourself and what you offer. Most people can’t look inside their prospect’s head because they can’t get out of their own head.

We all think we know what other people really want. But we find it very unpleasant and unnatural to take “other” position for very long. So inevitably, we end up looking at the world with blinders on, focusing on what we care about, what we know, what we have in our hands and what we are hoping to trade for what others have in theirs.

My email yesterday was a bit eye-rolly, a bit dismissive about AI. That’s because I don’t think the AI stuff is the biggest value that Steve’s ClientRaker system provides. But I will say one good thing about AI:

AI won’t let you succumb to your own obsessive focus on yourself and the things you know about. AI makes that easy. AI isn’t you. AI doesn’t have your attachments, it knows more than you, and it can take you out of your head and into the heads of the right prospects — if only you take the time to painstakingly prompt it, process its replies, and refine the results.

That’s what Steve has done. And that’s what he gives you inside ClientRaker. A step-by-step process to take you out of your head and into your ideal prospect’s heads.

Follow Steve’s process. Prompt the AI like Steve says. It works like a toaster. You press a button and out pop some results — new client pain points, new problem mechanisms, new USP, new tagline, new LinkedIn bio.

The fact that you can do all this in half an hour, rather than in a matter of weeks or months, means that, even if what the AI gives you is not 100% spot on, you can easily tweak it, if you must, using your superior intelligence and and God-given creativity and deep human insights.
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​And that’s when the real cool stuff begins, which is what the rest of Steve’s process is all about.

ClientRaker is now open for sign ups. The deadline to join is next Wednesday, July 19 at 11am PST, which is when the first of the three trainings will happen.

You can wait until the last minute if you like.

But if you are the proactive type, or if you find yourself excited by this opportunity and want to make sure you don’t miss out on it, then sign up now. ​​Here’s the Google Docs sales page with the full details of the how, when, and where:

https://bejakovic.com/clientraker

Secret lineage to mysterious gurus

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I got in the cab. I was in front, copywriter Vasilis Apostolou and business guru Barry Randall were in back.

There were lots of conceivably smart and valuable questions I could have asked Barry. I could have asked for a business tip. I could have asked for connections to partners. I could have asked for mindset advice.

But I was not so disciplined. Instead, I turned around and said:

“Hey Barry. Today when Parris Lampropoulos got on stage, he said that he and you and Toe Cracker all have the same coach right now. But he didn’t say who. If it’s not a secret, who is it?”

Would you like to know who the mysterious coach is behind these legendary 8- and 9-figure copywriters and marketers?

Well I’m not surprised.

Yesterday I sent out an email, promoting my Most Valuable Email training, along with a 24-hour disappearing bonus. The disappearing bonus had 3 parts:

1) A freely available resource with several valuable marketing ideas
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2) One specific idea that caught my eye in that resource, and my advice on how to implement it today

​3) The man behind this resource, who I have only written about once before, but who has influenced my thinking on a deep level

Yesterday’s email was a big success. It made me more sales of MVE in a single day than I have had since the last day of the initial launch, last September.

Since the disappearing bonus was open to anyone who bought MVE previously (and not just last night), I also got dozens of responses from previous buyers.

The number #1 specific thing people said was they wanted to know part 3) the mysterious man behind the resource, who had influenced me so deeply.

So that’s my conclusion:

People are curious about secret lineage to mysterious gurus. And you can use that to drive action.

That disappearing bonus has now fully disappeared. The mysterious guru who influenced me will retreat to the shadows.

But if you’re curious about my lineage to several other gurus, you can find that inside my 10 Commandments of A-List Copywriters.

Bonus — this book doesn’t just tell you the name of each guru.

​​I found out the name of Barry Randall’s coach. And I got nothing from it — because the guy hasn’t written a book, doesn’t have a newsletter, doesn’t tweet. Unless you have $20k per month to join his mastermind, his name alone won’t do you any good.

​On the other hand, my little 10 Commandments book gives you a bunch of specific and valuable answer to questions about business, mindset, and marketing. All from some of the most smartest, most successful, and most influential people in this space that I’m in. All available here:

https://bejakovic.com/10commandments

“If you’re a copywriter and you don’t do consulting…”

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On the last day of the copywriting conference in Gdansk, A-list copywriter Parris Lampropoulos gave his second talk.

As part of the talk, Parris said something encouraging and nurturing:

“If you’re a copywriter and you don’t do consulting — let me put this delicately – you’re a fucking idiot.”

In my email from a couple days ago, I asked readers what they know that they could sell.

I got a lot of responses to that email. Most of the ideas I heard I thought were very sellable. A few I was ready to pay money for then and there.

I wonder what will come of all those ideas. I hope many will in fact turn into something. And maybe Parris’s encouraging and nurturing words above will help somebody transform their sellable knowledge into cash.

If you’re a copywriter… or you like the idea of offering consulting, but something is blocking you… you might like my daily email newsletter. I occasionally share ideas which you might find valuable. Click here to sign up.