The third and final, “VIP” day of the copywriting conference I attended this past May, which added a particularly heavy extra $1k to my ticket, consisted of just one presentation:
A-list copywriter Parris Lampropolous, giving a talk that he has not given before, at least as far as I know, and I’m a bit of a connoisseur of Parris Lampropoulos talks.
At one point, near the end of his talk, Parris revealed what is, in his words, the “most important thing” he has ever learned in his long, successful, and very lucrative marketing career.
Would you like to know what this most important thing is?
I bet.
And since I am in a generous mood, I’ll tell you. It’s something Parris learned early on from one of his biggest mentors, Jay Abraham:
There are only three ways to grow a business, says Jay. The first is to get more customers or clients. The second is to increase the size of their transactions. The third is to increase the frequency of their transactions.
That’s it.
“Whoa…” I hear you say.
Or actually, I don’t hear you say that. Probably, you find the “most important thing” above to be so general as to be almost useless. Probably, there’s no “whoaing” going on anywhere around you right now.
Well, about that.
If you would like to know more than just this one-line summary of Jay Abraham’s approach to building businesses, which Parris Lampropoulos has found so valuable in his career…
Then you can hire Jay to consult you directly, and to apply his knowledge and experience to your business. The man’s consulting rate is currently $150k/day.
Of course, if that’s outside your budget, you can hire him virtually, and have him teach you everything he knows via a “6 week interactive consulting process.”
Really, that’s just a sexy way that Jay describes a big course he sells, which covers each of the three above ways to grow a business in complete and unrelenting detail.
Jay’s big course gives you dozens upon dozens of marketing strategies total, along with a bunch of case studies from his clients, big and small, to show you how those strategies work in real life.
if you go on Jay’s website right now, this big 6-weeek course currently sells for $997.
And that’s a fair price when you consider, as per Jay’s website, that “two years and over $200,000 were spent creating this 6 week interactive consulting process.”
But.
Maybe you don’t have $997 that’s aching to get spent right now. If so, then hold on to your barstool.
Because you can get Jay’s “interactive consulting process” not for $997… but for a grand total of $12.69. That’s such a price drop that it might sound almost impossible. But it’s quite possible.
How? As I wrote yesterday:
1. Go buy Brian Kurtz’s book Overdeliver at https://bejakovic.com/overdeliver. It costs $12.69 on Kindle.
2. Then go to https://overdeliverbook.com/ and put in your Amazon order number from step 1 above.
3. You will then unlock a treasure trove of free bonus material, which includes Jay’s “6 week interactive consulting process.”
Since you are continuing to read this email, maybe there is still some hesitation and indecision in your head. Maybe you are wondering if it’s really worth your $12.69 and a few clicks right now to get Jay’s big course.
All I can add is my personal experience.
I am going through Jay’s training right now for the fifth time over the past two years. I’m applying ideas from it to this little info publishing business, to my new health newsletter, to JV promos I do, to coaching clients I advise.
Does Jay’s stuff produce results? Is it magic? Only if you go through it and apply it. And the first step is to get it, at the link above.