Copywriting

Announcing: Age of Insight for 36 hours only

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Starting today and lasting for 36 hours only, I am selling my Age of Insight training.

Age of Insight shows you how to generate the feeling of insight in your audience, with the ultimate goal of generating a feeling of satisfaction in your belly as you watch $$$$ pile up in your bank account.

I don’t normally sell Age of Insight, but I decided to do so today, because a few days ago, I got a pretty fantastic testimonial about it from Vasilis Apostolou.

Vasilis is a former Agora copywriter, who then went on to work with A-lister Parris Lampropoulos, to mentor copywriters himself, and to write copy as an inhouse copywriter at another big DR brand.

Here’s what Vasilis wrote inside my Skool group a few days ago:

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I’ve bought almost all John’s trainings. The one that has made the most money for me and my clients is one he no longer promotes.

The training I’m talking about is Age of Insight.

Seriously, nothing boosts your copy’s persuasive power like giving your readers a new insight.

You can sell stuff without a big idea or a unique mechanism if you deliver a new insight.

Recently, one of my sales letter passed $1 million in sales. This letter starts by giving readers a new insight. More specifically, insight type number 2 from John’s training. (So consider this post a thank-you to John.)

Also, I’m coaching a bunch of creative strategists who work for 8- and 9-figure brands. When I review their work, I often notice that the creatives that scale are those delivering new insights. Usually the winning creatives use insight type number 1.

There’s also an insight type number 3. Which is harder to pull off but it might be the most effective. In fact, the idea that landed me a job at Agora as a newbie copywriter was an insight of that type. (At the time I didn’t know of John, so I just developed this idea instictually. But now that I’m aware of this type of insight, I can develop these ideas more often)

Anyway…

If you want to make more money from your marketing – or make your content more interesting – beg John to start selling Age of Insight again.

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When I first sold Age of Insight, I sold it for $300. It’s a price I am honoring still, and to make it even easier to take me up on it, I am offering you a zero-punishment payment plan during this 36-hour window, only $100 today and two more monthly payments of $100.

The deadline to get Age of Insight is tomorrow, Friday, 11:59pm PST. If you wanna get in before this rare and priceless opportunity disappears:

https://checkout.bejakovic.com/age-of-insight/

Turns out I’ve had a tough life

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I was cruising along the Daily Mail website today, looking for something to pique my jaded interest.

Sure, there were stories about Harry and Meghan, about David and Victoria, about Brad and Angelina. Yawn.

But then, right as I was losing hope and nearing the end of the page, my eyes lit up. The headline read:

“Are you a Flat Earther? You’ve probably had a tough life! People who have experienced hardship are more likely to believe conspiracy theories, study finds”

As the tagline on my website can attest, for much of my life, I’ve had sympathy for Flat Earthers.

And now that the article pointed it out, I realized that, why yes, I have had a pretty tough life:

My parents divorced before I can remember… the country I was born into broke up amid civil war around the time I was 10 years old… my mom and I fled to America, where we were alone and for years pretty poor… during this vulnerable time, I moved around from state to state and school to school 5-6 times in 2-3 years… I developed epilepsy in my teenage years… I once twisted my ankle bad while playing badminton.

So yeah, pretty tough.

On the other hand, I’ve also had a pretty easy life:

I’m white, male, and with an IQ north of 101… my parents were both well educated and pushed me to get well educated also… aside from that initial onset of epilepsy at age 16, I haven’t spent a single night in a hospital my entire life… even though I’m lazy and careless by nature, and though I’ve made many dumb mistakes in my life, things have magically worked out for me, and I have long been living a life that many people envy.

So yeah, pretty easy. And had that Daily Mail headline read…

“Are you a Flat Earther? You’ve probably had a privileged life! People who are born smart, talented, and beautiful are more likely to believe conspiracy theories, study finds”

… I might have convinced myself that my easy life and privileged background explain my sympathy for Flat Earthers.

There is subtle psychology at work here.

It’s the psychology of generating the feeling of insight.

I’ve long been fascinated with the topic of insight, because insight feels fun when you experience it… and because it’s one of the most powerful, most effective ways to change people’s minds, and to get them to go from A to B, in a way they feel like it was all their own idea.

Maybe you can see how that can be useful for marketing, sales, and business.

I once put together a training about the most insightful things I had figured out about generating the feeling of insight. I used some of that even in the name of the training, which I called Age of Insight.

I recently got a brilliant testimonial for the Age of Insight. And while I don’t normally sell Age of Insight, I decided this brilliant testimonial was an occasion to do so. So I will be selling Age of Insight tomorrow for 36 hours only. (I’ll also share the testimonial then.)

I’m letting you know all this today so you can set your alarm, take time off work if you need to, and make sure to check my email or emails as they arrive tomorrow.

Meanwhile, just so you know I’m not fooling when I say I have sympathy for Flat Earthers, here’s a personal confession:

https://bejakovic.com/why-i-can-no-longer-be-a-flat-earther/

Don’t write like you talk or write

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I am sitting right now, on a leather couch, on top of a blanket. In front of me is a glass door, through which I can see a green hill on the horizon, a highway with cars and trucks going from left to right, a bridge, and some utility poles.

I am telling you what I can see because I want to activate two neural pathways in your brain.

That first paragraph, with the “green hill” and “blanket,” does something different inside your head than the second paragraph, with its “activate” and “neural pathway.”

I read an interesting article today. You can find it linked below if you are the curious kind. The gist:

In 1953, an English teacher created a list of 2300 essential English words that cover everyday word use, both in speech and writing. The words were intended for teaching students of English as a second language, and cover around 90% of spoken speech and about 80% of written speech.

In 2023, the list was updated. It was expanded (2800 words)… some 1953 words (“butter”) were taken out because they are not common any more… other words that weren’t common in 1953 (“budget”) were put in because they are common now.

The article I read today asked, what changed? What’s different between essential English words in 1953 and 2023?

In short, impersonal and abstract words (“judgment,” “concept”) became more common. On the other hand, concrete and immediate words (“towel,” “wrist”), which stand for things that can be seen, heard, smelled, eaten, worn, smelled, touched, or felt in your body, have become less common.

So what? As the article says:

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This shift matters because abstract and concrete words are processed by our brains in different ways. When you read “axe,” your brain doesn’t just decode letters, it reaches for something: an image, a weight, or a gesture. The word activates both a verbal label and a sensory trace. Psychologists call this dual coding: Concrete words travel through two channels, verbal and sensory; abstract words travel through one. Two channels mean two retrieval pathways, which is why concrete words are “stickier,” easier to hold in a line of thought and faster to recall. Abstract words, on the other hand, are purely verbal, and have to be understood through language alone.

To put it another way: Concrete words are easier for us to process because they are bundled with a web of associations, tactile experiences, and memories that anchor their meaning.

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So don’t write how people talk or write, today, in 2026. Instead, write like they talked and wrote back in 1953, or better yet, in 1853, with more images and concrete verbs and nouns that people can feel or see or touch.

Do this and your words will affect readers more dramatically.

Actually, scratch that. “Affect” and “dramatically” are both new fluff from the 2023 list.

What I meant to say was, your words will amuse, annoy, disgust, needle, offend, puzzle, shame, and tempt readers more. (All those are 1953 verbs that didn’t make it into the expanded 2023 list.)

If you’re curious about the article I read, and the towels and wrists we’ve lost, and the concepts and judgments we’ve gained:

https://pudding.cool/2026/07/essential-words/

Fantastic copywriting skills considered harmful

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Point 1:

A couple days ago, I asked people in my Skool group what offer they want to make to their list in the next week.

Many of the folks in my group are copywriters, and many of those who aren’t copywriters by trade still know a lot about copywriting because they do marketing for their own businesses.

When I asked about offers, there was talk of things like:

* 1-1 coaching

* Courses, full or condensed

* A research system

* Longform sales pages

* 5-minute trainings and hour-long workshops

* Order bumps

Point 2:

Today, I went into Travis Sago’s Royalty Ronin community.

I am a paying, card-carrying member of Ronin. I’ve been making a habit of promoting it, and and easy way to promote it is simply to go in there every week and see what’s up.

Today, I saw a post by Travis about auctions, specifically about a recent auction that made $50k in 24 hours. Here’s the relevant bit, relevant to that offers discussion above, and relevant if you sell online:

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Because the Fun Auction…

Does NOT require fantastic copywriting skills.

The CORE is…

Get ______________! Bids start at $1.

The BLANK is something they REALLY, REALLY WANT, which is worth far more than $1.

It’s funny to me…

That TRAINED copywriters fuck this up more than newbies.

NOBODY WANTS a proven system, coaching, 1:1, orthodontist services, drills or an AUCTION BTW!

If what’s in the blank…for $1…doesn’t make their HEART do a flip…find something that will squirt dopamine into the lizard brain.

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Travis is saying you don’t need fantastic copywriting skills to sell VIA AUCTION, and that copywriting skills might even be harmful.

I’d add that this goes way beyond auctions.

I’ve seen people with a lot of copywriting skill, whether professional copywriters or business owners, who have spent tens of thousands of dollars to learn copywriting, do a terrible job of selling online.

Most often, the reason why they are so terrible at selling is what Travis says above. They focus on couldn’t-care-less deliverables rather than outcomes that make people’s heart do a flip. (I’ve made this mistake myself, btw, plenty of times.)

Point 3:

Last December, I ran an auction in my Skool group that pulled in $31k in 24 hours, and that could have legit pulled $70k+ had I just taken the money that was offered me.

The reason that auction popped was, like Travis says above, the BLANK that people REALLY, REALLY WANTED.

When I polled for interest in my blank, I got about 50 people saying they would bid to get it, with 6-7 people saying they would bid whatever it takes to win. A couple of people even said they might take out a zero-interest credit card to be able to bid enough to win (I discouraged this, even if it was said in jest).

Lemme wrap this up.

If you have an audience and a working offer, my ongoing offer is to help you run an auction, and do everything:

* Craft a HEART-FLIPPING auction offer

* Come up with post-auction offers that move those deliverables you got and focus on, the 1-1 coaching, the courses, the 5-minute trainings and hour-long workshops

* Write all copy (I’ll keep my fantastic copywriting skills in check)

* Run and manage the auction itself

* Sell, sell, sell after, to the people have raised their hands by bidding

IMPORTANT: I charge nothing up front. For every $10,000 I send you in sales, shoot over $2500 to me AFTER the money is in your bank account.

If you’re interested, hit reply and we can talk more.

And if you don’t have an audience or a working offer, specifically if you’re a working copywriter…

… you would be served well by seeing how Travis creates and presents his own offers.

It will make you into a more valuable copywriter, and clients will be willing to pay you much more, and will fight to keep you working with them… instead of you having to chase them for a little gig here or maybe there, today and maybe again in five months’ time.

But more important, if you get good at creating offers, then when you try to sell your own stuff, you will have a real shot of getting 50 people to reply YES and even a few people who say they will pay whatever it takes… rather than hearing crickets, seeing tumbleweeds, and feeling the chill of a desolate wind.

I’ve learned more about offers from Travis than anybody else.

If you wanna learn something also, Travis offers a 7-day free trial to Royalty Ronin. 7 days is not long, but it’s enough to pick up one or two good ideas that you can implement for your client (or yourself) today, and it can give you a sense if Ronin is for you. If you’re interested:

https://bejakovic.com/ronin

Free advertorial + no bondage

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Lemme tell you about my recent positioning fail, so that we’re on the same page, or so you can maybe avoid the same:

Over the past few weeks, I’ve been talking to a guy who runs a big ecom business.

He had heard of my “free advertorial” offer and was interested.

We got on a call. At the end, he asked if I would sign an NDA.

I figured it’s harmless. I’ve never revealed any insider secrets from businesses I’ve worked with, and I don’t mind signing a paper to say I won’t do it in the future. I said, “Sure, send it over.”

The NDA arrived. Except it turned out it was not just an NDA. Actually, it was a noncompete agreement as well, and how.

First, the contract was asking me to agree I would never work with any of the dude’s competitors.

When I refused that, the dude took the offending clause out. He put in a new clause that said I could never use any knowledge or insights gained via working with him with any other clients.

I politely bowed out.

As with everything else in my life, this is my fault.

I didn’t really make it clear to this guy how I am going into this whole “free advertorial” thing.

I’m not a copywriter looking for work. In fact, I might very likely farm out the work to one of the copywriters I am coaching inside my ongoing advertorial cohort, and simply copy chief them to make sure the result is up to my standard.

Rather, I’m going into this “free advertorial” deal as an investor. I’m looking to partner with business owners, contribute valuable assets, tangible and intangible, which I own and will continue to own and have control of, and take a cut of any profits we generate together.

I am certainly not willing to put myself in a situation of voluntary bondage to anybody.

If you’re a copywriter looking to graduate to a new level, and partner with businesses instead of serving clients, I’m sharing my positioning fail with you because you might somehow benefit from my experience.

And if you are not a copywriter, but own an ecom store yourself, or if you know somebody who owns an ecom store, my low-pressure, low-risk, zero-bondage offer still stands. You can find out more about it here:

https://bejakovic.com/do-you-want-a-free-advertorial-for-your-ecom-brand/

Is it Kit or something else

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Two days ago, I got the following message from a puzzled and spam-quarantined reader:

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One crucial detail I noticed with your emails – they always end up in my ‘focused’ inbox in outlook rather than the ‘other’ where all my subscriptions end up. I use mailerlite and even when I’m using my hostinger mailbox to direct email I have heard people saying the reminders for my workshops have ended up in their spam. Is it Kit or your template or something else that makes your email go to inbox and everyone else’s go to spam? Looking forward to hearing from you!

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I’ve debated long and hard about revealing what I’m about to reveal.

In the end, in the interest of building everlasting goodwill with my audience, I’ve decided to share with you my closely guarded Secret to Perfect Email Deliverability.

No, it’s not my email software.

No, it’s not the template I use.

Instead, my Secret to Perfect Email Deliverability, and the reason why I always land in the most prestigious inboxes…

… is this ugly Times New Roman font, in combination with a column width of precisely 140 characters.

I don’t know why it works. My guess is that when Gmail and Outlook get my emails, and see how ugly they are, they assume I am either the IRS or your high school teacher, and so I consistently make it into the primary or the focused inbox.

Ok. All right. That was… a joke, or maybe a non-joke. In any case, don’t take me seriously. I’m visiting family, it’s a glum situation here, and I’m trying to lighten the mood for myself somehow.

The fact is, I have no idea why my emails (or some of them) land in “focused” or “important” or “primary” inboxes.

Another fact is, I pay precisely zero mind to email deliverability.

My whole mind is instead taken up with writing for and to humans.

I figure if you build a relationship with your readers, many of them will seek you out, whether you land in the “focused” inbox or in spam. And if enough people seek you out, you start showing up in the preferred spots, without doing anything about it.

If that sounds reasonable to you, and if you wanna start writing emails that build trust for you and desire for your offers, while creating curiosity and forming a relationship that keeps your audience reading day after day, you might like my current offer Daily Emails 101.

The deadline for that is tomorrow, Sunday, at 11:59pm PST.

For the full details:

https://bejakovic.com/de101

P.S. Part of Daily Emails 101 is a short report I’ve prepared titled Email Tech Starter Pack. It will tell you the email software I recommend if you’re just getting started, and will tell you about the few one-time steps you will want to take when first setting up an email list.

Announcing: Daily Emails 101

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What I’ve got for you today:

Daily Emails 101, a walkthrough of the first 101 days of writing daily emails and making money from your email list.

Daily Emails 101 gives you to tools to start writing status-building, desire-creating daily emails, without taking 2 hours per email… to make money from your email list, your expertise, and your personal interests… and to repeatably grow your list with qualified, engaged readers.

The pre-sale for Daily Emails 101 is on right now until this Sunday. If you wanna get it or want more details:

https://bejakovic.com/de101

Today: Simple Money Emails + a $297 bonus

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I have this course, called Simple Money Emails, about how to write sales emails that make money today and keep readers reading tomorrow.

Simple Money Emails sells for $197.

You can buy it today, via the affiliate link below (yes, affiliate link, even though it’s my course), and get a bonus that “sold nearly 100 copies at $297 when it debuted several years ago.”

In case you’re curious or confused about this unusual offer:

This morning, I woke up to see a broadcast email by the world’s most obsessed ad archivist, Lawrence Bernstein. Lawrence decided to promote Simple Money Emails today to his list as an affiliate offer. The background as to why Lawrence is promoting Simple Money Emails, in his own words:

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Back in September of 2024, I ran a quick campaign to my house file for a compilation of ads from the great fascinations copywriter, Mel Martin.

The price for the compilation was a princely $7. I’m a big believer in having as many names of people in your database as possible…

Who’ve given you money

…versus a legion of free opt-ins. There’s something magical that happens, even with such a seemingly trivial transaction, and that seven-dollar buyer can turn into $100,000 in business. I’ve seen it happen.

As far as I can tell, John Bejakovic has a similarly sized list to my own.

And we sent approximately the same number of emails to promote the exact same product.

The difference?

Bejakovic bested Bernstein by 44.34%


153 sales vs. 106 sales

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What made the difference?

Why did I make 153 sales to Lawrence’s 106, even though our lists are the same size… even though we sent the same number of emails… even though it was Lawrence’s offer on sale, which if anything should sell better to his list than to an affiliate’s list?

Lawrence’s answer to this conundrum is that it all comes down to the kinds of emails I send.

That’s why Lawrence is promoting Simple Money Emails today, because that course lays out how I write simple, effective, daily emails like the ones I used to promote Lawrence’s offer… and my offers… and dozens of offers for clients, including some for whom I made $4k-$5k worth of sales via email, every day.

And to sweeten the pot, Lawrence is also throwing in a training called Airmail Advantage, which he says “sold nearly 100 copies at $297 when it debuted several years ago.”

Airmail Advantage is a collection of proven direct marketing ideas and campaigns, all direct mail, some of which go back 100 years and all of which — gasp — are still being used today by undercover and smart direct response businesses.

Do you wanna write simple money-making emails, or know how I advise people to write such emails?

Do you wanna get a bunch of little-known direct marketing strategies, tricks, and hacks, which you can legitimately use today?

You can get both today, at the following link:

https://lawrencebernstein–desertkite.thrivecart.com/simple-money-emails

P.S. If you buy Simple Money Emails today, I’ll send you a link to get Lawrence’s Airmail Advantage. You don’t need to do anything extra, just bear with me, because I’m doing this by hand. And if you bought Simple Money Emails in the past… sigh. I asked Lawrence. He agreed to extend the same bonus offer to you as well. Just write me and ask.

Last call: Save yourself 20+ hours of copywriting work a week

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“An uneasy, necessitous, busy, rich man seems to me more miserable than he that is simply poor.”
– Michel de Montaigne

Consider this my last warning, threat, and statement of opportunity to grab Dawn Apuan’s time-saving offer for copywriters who write for coaches and consultants.

Dawn’s offer is about saving yourself time, and delivering more copy to more clients in less time.

Dawn says her AI gizmo, to which she is selling the blueprints until tonight, has saved her 30-40 hours a week. Other copywriters say Dawn’s system has save them “at least 20 hours per week” and “cut my work time in half.”

Because, as Montaigne says, an uneasy, necessitous, busy copywriter is even more miserable than a copywriter who simply has no clients.

Dawn’s offer can help you stop being uneasy, necessitous, and busy.

This offer ends tonight, I’m presuming at 11:59 PST, since dawn lives around Seattle.

If you want to get this before it disappears, go here for more details before time runs out:

https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

P.S. I recently recorded a call with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.

If you think you can smell bad copy…

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Today is the last day to grab Dawn Apuan’s time-saving AI system for copywriters who work with coaches and consultants.

When I first wrote to promote Dawn’s offer and linked to her sales page, I got a reply from a copywriter in my audience who wrote:

“If anything, her sales page is a reason to NOT buy it…”

… presumably meaning, professional copywriters can tell this sales page, which was written with the help of Dawn’s AI gizmo, is 1) not good copy, or 2) sounds like it’s written by AI, or 3) both.

Well about that.

Like I said, Dawn writes for coaches and consultants. It’s a specific style of copy, with a specific structure and tone.

I’m not advising you to get and use Dawn’s system if you write financial copy (go apprentice at Agora) or if you sell bizopp (read and model my emails).

But if, like Dawn, you write or want to write for coaches and consultants, then her AI system can save you time (on the order of 20+ hours per week, as per case studies on her sales page) and produce copy that clients will be happy with and that will get them results.

How do I know clients will be happy with it and get results from it?

I’m taking it on Dawn’s word. I know for a fact that Dawn is more successful than 99% of copywriters out there, and she specializes in this coach and consultant market.

Like I wrote in previous emails, Dawn has been a resident copywriting guru in a half dozen copywriting communities, which is also one way she has been able to get paid (!) to get clients and get them easily.

She has been delivering copy to many clients for a while now, using the same system she is selling here. She continues to do it, and I’m assuming that means that this copy makes the clients happy.

“Sure sure,” I hear somebody in the back say. “But maybe Dawn is just really good at selling herself as a copywriter and selling her copy to clients. That still doesn’t mean that her copy is actually good or that it gets clients results. Maybe her clients are just too naive to know otherwise.”

For that, all I can really tell you is a little story that Dawn shared with me recently, during a call in which I interviewed her about how she has managed to get a half dozen paid copy guru positions inside business communities.

Speaking about how easy and natural it’s been for her to get clients in this way, Dawn said:

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And then they hear about your results. I had one lady in that group where we met every week, and she did hire me outside as well. But she was like, “I show up to these calls every single week, because every week I do what Dawn says, and every week I make more money.”

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My point being, if you think you know good copy, meaning results-getting copy, for coaches and consultants, and if you are sure that what Dawn is producing is not it, then you are frankly wrong.

Again, I’m going on that by Dawn’s experience and the results she has gotten for her own clients, using both her typing fingers and the AI-ified version of that, which she is selling the blueprints to now.

Dawn’s modestly priced, DIY offer disappears tonight, to be replaced with a cohort format that will be 10x more expensive.

If you don’t want to pay 10x more, if you do write or want to write for coaches and consultants, then here’s my full (bizoppy) pitch for Dawn’s system:

​https://bejakovic.com/if-youre-a-copywriter-and-you-write-for-coaches-and-consultants

P.S. I recorded that call I did with Dawn, grilling her about her strategies for becoming the resident copy guru in half a dozen masterminds and communities so she can get clients easily and in bunches. If you buy or have bought Dawn’s time-saving AI offer before the deadline tonight, write me an email and I’ll share the interview with you.