In my Daily Email House community, I have a thread titled, “What can you teach?” It’s a thread inviting people to share their bit of expertise, which we could turn into a training for the community or possibly even into a product.
A few days ago, a new member chimed in to say what he could teach:
===
I can teach anyone to write stories that sell in less than 30 mins even if they’ve never written a story in their life before.
I did live workshops a few years before and taught this method to 35 people and they ALL wrote stories in less than 30 mins. Some even got clients.
I’d love to know what everyone thinks about such an offer and I’d really appreciate if you could offer some pointers.
===
Here’s my pointer:
“Write stories that sell” is a promise that has been made a million and one times over the past few years, by a million and one people, myself among them.
That’s not to say that writing stories that sell is not a valuable skill.
But in order to sell it, at least to an audience that isn’t already in love with you, you’ll need to adapt it in some way so it sounds new.
In other words, if you’re selling some evergreen and familiar hammer, you need a new hook, a new way to package it up, a new way to make it sound different from the things people have already become deaf to.
How do you do that? Well lemme give you an example:
I have this course, Copy Riddles.
I have sold hundreds of copies of Copy Riddles in the past. But over the last couple years, I haven’t been promoting it too much.
There are different reasons for that:
Copy riddles is expensive ($999)… it’s evergreen (like I said, a bad thing for sales)… and on top of all that, I’ve lost interest in teaching copywriting stuff to would-be copywriters, and have moved to things like email marketing and offers to people who have stuff to sell.
BUT—
Copy Riddles remains filled with ancient wisdom from A-list copywriters.
This ancient wisdom includes dozens of secret techniques to repackaging existing, old-hat info, which gets ignored, inside shiny and sexy new giftboxes, which sell.
The reason why these secret techniques were developed is that copywriters typically have no control of the offer they are promoting (eg. they cannot control the stuff inside the giftbox).
That’s why these A-listers were forced to simply work with words and hooks, and to really do some persuasive wizardry (eg. to come up with more and more elaborate wrapping paper and decorative bows, in order to make the repackaged info appear irresistible).
And now, if you have an offer, or if you want to create an offer, you can benefit from the A-list copywriters’ wisdom, without being hampered by their copywriting limitations.
You can use these ancient A-list secrets to come up with incredible and yet irresistible new hooks for your existing (or planned) offer.
If necessary, you also have the leeway to actually adapt your offer, so it matches and pays off whatever exciting new hook the A-list secrets produced for you.
And the best part?
Since your aren’t just doing this as a copywriter working for a client, but as an offer owner who’s selling his or her own offer… YOU get to collect all the profit and reap all the benefit of repositioning your offer into something that the market wants right now.
When you think of it like that, then maybe the $997 investment in Copy Riddles doesn’t seem so impossibly high.
In any case, if you’re interested in finding out more about these ancient A-list secrets, and how you get get them, not just to hold in your arms, but to imprint in your brain and to have at your fingertips when you next need them, take a look here: