Copywriting

It’s as easy as ABC

by

Maybe you’ve heard?

Google and Meta are now on trial for creating apps that are addicting to children.

No?

You haven’t heard?

Well I have heard. Or rather, yesterday I read an article about it.

I have little to say about the actual substance of this case, since I have neither children nor any apps, but I thought something else in the story was very interesting.

Trial lawyer Mark Lanier, who is representing the plaintiffs, was using all kinds of sticky messaging strategies. A few examples:

1. “They don’t only build apps; they build traps.”

2. “They didn’t want users, they wanted addicts.”

And my favorite…

3. “This case is as easy as ABC. Addicting the Brains of Children.” [Lanier also had some toy blocks to spell out ABC]

I looked up this Lanier guy.

Turns out he’s one of the biggest trial lawyers in the US. He’s represented plaintiffs against big corporations like Johnson & Johnson and Merck, and has been able to win ~$20 billion in damages for his clients.

And get this. In an asbestos damage trial, Lanier used the same ABC strategy as in the recent Meta and Google trial:

“This case is as easy as ABC. Asbestos, breathed in, causes cancer.”

My point for you today is as easy as ABC:

Aphorisms. Boost. Conversions.

(Particularly if you can get them to form an “ABC” acronym.)

If you’re interested in more ways to make your message sticky and persuasive, I have a book recommendation for you.

It’s a book I’ve read only once but that has been immensely sticky in my head, in part because the entire message of the book is summed but up in an easy-to-remember acronym (you’ll have to read it to find out).

I think this book is so important if you thrive or starve by how well you persuade people that I have repeatedly said I would include it in the first-semester required reading of my mythical AIDA School.

In case you’re interested in getting your hand on the ABC’s of effective messaging:

https://bejakovic.com/sticky

3 conclusions from my 1-day, 3-sale promo yesterday

by

Yesterday, I promoted Travis Sago’s course 24 Hour FUN Auction, which is the course I followed to run a $31k auction in my own community Daily Email House.

My email yesterday succeeded in making… 3 sales of Travis’s $49 course.

As I always do, even following a 1-day, 3-sale blockbuster like this, this morning I sat down and wrote up my conclusions from this promo.

I’d like to share three of them with you:

#1. Run live tests

On the one hand, a number of people on my list wrote me to express interest in exactly the information in Travis’s course.

On the other hand, I had floated the idea of selling Travis’s course before in my community, and the results were feeble.

How would my entire list react if I ran a promo selling Travis’s course?

There’s only one way to tell, and that’s to put the offer in front of them.

I had all kinds of plans in case Travis’s course sold well:

– A community for running penny auctions

– Extra bonuses on top of the one I offered yesterday

– Valuable and intriguing additional offers to make to people who bought Travis’s $49 training

… but none of that matters much if the core offer, and the way it’s packaged up, is not something people want.

People’s stated interests, or even stated lack of interest, doesn’t matter much until the test is “live,” meaning people either put money down on the table or they refuse to do so.

I have learned this lesson in the past, and I applied it yesterday.

I didn’t spend any time developing other bonuses, or creating a new community, or writing up an upsell page with additional offers.

I treated yesterday’s email as a live test. The email was straightforward. There was no deadline. It was really just the core offer and a bonus I already had lying around, plus my best arguments why you should buy.

If that sold well, it would make sense to invest time in doing all the other stuff I had planned and to run a full promo. Otherwise, even bonuses and upsells wouldn’t have made this promo worthwhile.

#2. Make sure you get credited for affiliate sales

I made 3 sales yesterday. I got credited for 1 of them.

Travis’s 24 Hour FUN Auction is delivered within Travis’s Skool group. Two of the folks who bought yesterday were already members of that group. And even though they bought through my affiliate link, Skool doesn’t credit me for the purchase. Lesson learned.

#3. Don’t be satisfied with a mystery, or with your own best guesses

Yesterday, I watched from the front row as Maliha Mannan of The Side Bloger ran a 2-hour auction in her community of 60 people.

Results:

– The group grew from 60 people to 97 in a matter of hours

– Even though the group wasn’t massively engaged before, the auction post had 249 comments, and people at the end were commenting things like “that was so much fun”

– Maliha made $1,029 from the winning bidder, and will make untold millions and possibly billions more, from post-auction offers she can make to other people who expressed interest

All that’s to say… auctions work, and do all the stuff I promised in my email yesterday, stuff like:

– They make sales

– They identify high-intent leads

– They act as a price discovery mechanism (and the discovery is often shockingly high)

– They create engagement in communities

– They help communities grow

– People find them fun

– etc.

And yet, my promo yesterday of a $49 offer that shows you how to do this drew 3 sales.

Why?

I could shrug my shoulders, and chalk it up to the “mysteries of the mind.”

I could also make guesses about why people didn’t buy.

But better than either of those is to simply do some investigative journalism, and go out into the world and collect data.

So lemme ask you:

If you clicked through yesterday, but you didn’t buy Travis’s course, what was it that made you say no?

Or if you read though my email yesterday but decided to not even click through, what was the deciding factor?

Hit reply and let me know.

In turn I will reply to you with a bit of a thank-you gift.

I’ll tell you the #1 lesson I got from a quick and dirty marketing book I just finished reading. In a nutshell, I’ll tell you how one smart marketer solves the “top of funnel” problem for himself in a different way from most:

– How he converts bunches of hesitant, skeptical, or unaware prospects in 20 minutes or less (and no, sales copy ain’t got nothing to do with it)

– How he gets these prospects-turned-first-time-buyers to upsell themselves (all very natural, no pushing or persuading) so they turn into high-value, long-term customers

– How he gets them to eagerly refer him to others, so his marketing message spreads without him creating tons of content or spending a cent on ads

Are you curious? Then think about your own reaction to my email yesterday and the offer I made, and tell me what about it made you react the way you did. In turn, I’ll share with you the above marketing mystery.

Why I keep putting “coaching” in quotes

by

Yesterday, a long-time reader and customer wrote in, with confusion about my current offer to help you turn “coaching” into a simple $1k+ offer:

===

I guess I don’t know why “coaching” is in quotes. Is this to sell coaching? Part-time coaching? There is something I’m missing or don’t understand about the offer.

===

It takes a big man to admit he has been making a mistake in his emails for a week or more, and to apologize for failing his readers.

Fortunately, I am not a big man, so you don’t have to listen to me apologize or admit to anything.

Instead, I can tell you I’ve been reading a book about marketing (I know, what’s new).

Says the book, there’s gold in what your marketplace tells you, not directly when you ask, or in formal situations like when they decide to sit down and write you a testimonial. Instead, there’s gold in unguarded moments, in casual comments, in the tone in which they write in and ask questions or reply to your emails.

In short, you gotta read between the lines.

Looking at my reader’s comment above, my reading between the lines is of frustration.

My further reading (ok, guessing) is that this frustration is due to being both intrigued by my offer and being unable to make a yes or no decision on it.

And getting still further in between the lines, I’m fully guessing this inability to decide is because my reader cannot tell if this offer I’ve been talking about is intended for him or no.

Am I right in my reading between the lines?

I have no idea. But let me try to be explicit about who this offer is for and who it’s not for, and see the result.

If:

– You have tried offering coaching in the past, or are trying to offer it now, without much success, and

– You have a small but dedicated list of readers, meaning 500 or more folks who open your emails whenever you send one…

… then what I’m offering right now is for you. My offer is to help you repackage “coaching” into a simple 1k+ offer that actually sells, and to keep helping you until you’ve sold $10k of your new offer.

On the other hand, if you don’t have a list, or you never write them, or you have no interest in working with any of the folks on your list directly and 1-1, then I’ll be useless to you, at least in my current incarnation.

As for why “coaching” is in quotes… from that same book I’m reading:

===

Want to know what separates the experts who have people begging to buy from the ones who struggle to make sales?

It’s not their expertise.

It’s not their marketing.

It’s not even their solutions.

It’s knowing exactly how to package what they know into the perfect next step.

===

That’s why I keep putting “coaching” in quotes. Because “coaching” stands for a specific way to package up and publicly present what you know.

It’s not the only way.

If offering “coaching” hasn’t been working for you, I’m offering you a new way. A way to package up what you know into the perfect next step for people in your audience, one that you can realistically and congruently charge $1k+ for, and that the right people will readily say yes to.

If that’s something you are interested in, then hit reply, and write me some lines that I can read between.

How to write a really great hook

by

A hook, as you prolly know, is how you pull people into your marketing message. It’s the core sexy idea in the headline of your ad, or the lead of your sales letter, or the top half of your email.

A few famous hooks:

* “The lazy man’s way” (to riches, to comb your hair)

* “Do you make these mistakes” (in English, in your underpants)

* A picture of a dapper man with an eyepatch [to sell dress shirts, or a parrot]

So how do you write a really great hook?

I don’t know. I wish I did. Consider the following:

For the past few weeks, I’ve been talking, on and off, about creating a $1k+ offer that sells 3-5 times a month.

At some point, I created a 1-page overview of how I have already guided a few people to that outcome, and I started offering that to people on my list, if they reply to say they want it.

Here are the email hooks I’ve used, and the number of people who responded to ask for the 1-pager:

Jan 10. Hook: “Where to buy crack.” Responses: 26.

Jan 11. Hook: “Taking credit for your rock star clients’ results.” Responses: 14.

I then spent some time talking about the promise of a $1k+ offer, without directly offering the 1-pager. I eventually offered the 1-pager again and…

Jan 22. Hook: “You’re probably creating too many products.” Responses: 7.

7 replies for a free and short and valuable PDF? At this point, I figure I’ve pretty much tapped out demand. I still try one more time and…

Jan 23, yesterday. Hook: “Really great price on coaching.” Responses 39, including my own father, an economist, who wrote, “Dear John i really need this paper for the subject I teach on the prices. Kind regards”

In case you’re as bad with numbers as I am, my point is that the responses I got, while making the same offer to my list, day after day, with different hooks, went like this:

Big, small, tiny, BIGGEST.

That’s contrary to all intuition, but that’s the power of a really great hook.

And if I knew how to write one regularly, I would write one regularly.

But my best advice for how to write a really great hook is to write a bunch of hooks, to serve them up to your market, and to let the market surprise you by which ones they love and which ones they treat like blood pudding.

If you want my help coming up with hooks for your daily emails — some good, some meh, some AMAZING — I’ve got a service just for that. For more info:

https://bejakovic.com/deh

The next step

by

A couple days ago, I heard a very smart marketer share a story from the trenches:

Back in the day, during the ClickBank wars, this marketer used to do webinars to promote offers from other offer owners.

The owner of one such offer told this marketer, “My upsells are sucking. Don’t be mad if you promote and nobody buys the upsells.”

The very smart marketer said, “We’ll fix that.”

He spent most of the webinar talking, not about the offer on sale, but about why folks need the upsells that will be available if they buy the front-end offer.

In a way, he flipped the script, or reversed the normal order of selling. He talked past the actual thing on sale, and focused entirely on the step after.

Result:

60% upsell take, and though it wasn’t mentioned when I heard the story, I imagine higher front-end conversions also.

In case you’re tempted to file this away in your mental folder of “interesting but useless factoids about webinar selling”:

This isn’t about just upsells, and it’s certainly not just about webinars.

As the very smart marketer put it:

“Any step that you know is coming, you want to presell or preframe that first.”

In entirely unrelated news, let me tell you about my own plans for the rest of this month.

This February, starting February 3, I will be going for a ride. I will also be taking a few folks along with me. You have the opportunity to come with.

The destination is a $1k+ offer, which you can sell 3-5 copies of per month, and which you can deliver in 5-6 hours total to start and then faster and faster each time you sell it.

You don’t need a lot in case you want to go for this ride with me.

I’ll provide the car (well, minivan), the route planning, the music, and maybe some snacks and drinks along the way.

What you will need:

A pair of sunglasses (to look cool), a small but dedicated audience, and knowledge or experience you can pass on to people.

(If you’ve previously thought of or tried selling “coaching” or “mentoring” to your audience, you are most likely ready to go, even if nobody took you up on your offer. We’ll fix that.)

For the rest of this month, I’ll be talking about this ride, and seeing who would like to come with me. I already have people who have expressed interest in various ways, and I will be starting with them.

Meanwhile, you might be interested in my Daily Email Habit service.

It makes it easier to email daily, which is key to being able to sell 3-5 copies of a $1k+ offer even with a small audience. For more info:

https://bejakovic.com/deh

How to sell a $1k+ coaching program without testimonials

by

I’ll tell you in a a sec how to sell a $1k+ coaching offer without testimonials. But first lemme tell you a related and intriguing list-building tactic.

It comes courtesy of marketer Kevin Hood, who shared it inside my Daily Email House community a couple days ago. It goes like this:

1. Come up with a list of “mutually exclusive, collectively exhaustive buyer personas” who could potentially be interested in what you offer (Kevin used AI, but you can use… other methods also)

2. Come up with a list of “pain points, desires, beliefs, thoughts, and feelings” those people might have

3. Go on social media and write 100s of tweets or threads or stories or whatever and combine one item from list 1 and one item from list 2 in a statement that looks like:

“If you spent your 20s or 30s digging yourself into debt but deep down you desperately want to become financially free, I hope you find my page.”

Says Kevin:

===

Where most posts get 500-1000 views.

These get thousands.

No matter your follower count.

This is a real post from one of my clients who teaches Financial Independence and investing, and it got 189,000 views while generating 1,600 new followers for his account. And while we can’t be 100% precise on measuring email subscribers according to individual posts, the estimate is around 100 new email subscribers from this post alone.

===

I don’t know what Kevin client’s “my page” looks like. Maybe it has some testimonials. Maybe it has a unique mechanism for how he financially frees 20- and 30-somethings from debt. Maybe it features risk-reversal copy such as, “Sign up to my newsletter and if you don’t like my emails, you get to come to my house and kick me in the shin.”

Whatever. All those things are nice addons.

But the fact remains, specificity, and in particular double-specificity like Kevin is using, is a powerful way of drawing attention… creating interest and desire… and providing proof. Even if you have nothing else going on.

Now back to coaching programs.

Q: How do you sell a $1k+ coaching program without testimonials?

A: You rely on other forms of proof.

There’s many, beyond testimonials. In particular, there’s specificity. I’ll leave you with a riddle related to that:

If you’re looking to monetize your list with a $1k+ offer… if you tried offering “coaching” or “mentoring” to your list before but got zero takers… then how do you figure out what specific or double-specific segment of your audience to appeal to in order to actually make some sales?

I’ll give you a hint about my thinking.

My recommendation is not to do what Kevin did, and use AI to come up with a bunch of stuff that you throw at the wall to see if it sticks.

My recommendation is also not to use your own creativity and brainpower, to sit and introspect what specific segment you could appeal to.

If you eliminate both of those options… then what’s left as a means of determining which specific people you could help with your $1k+ coaching offer?

If you like, guess what I have in mind, write in and tell me so, and I’ll tell you quick whether you got it or no.

Free 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales

by

Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:

STEP 1. Sell an offer.

STEP 2. Offer people a bonus if they buy the offer now.

STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:

===

Thanks for taking me up on [the name of your offer].

I’m curious, what made you do it?

===

Yes, that’s it.

Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.

All I can say is, don’t knock it till you try it.

I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.

As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.

You want examples?

I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:

A. The opportunity of the beast

This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:

#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”

#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”

B. A point of differentiation

I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:

#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”

#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”

C. Because of me

1-Person Advertorial Agency is a great offer, I think its value is self-contained.

And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:

#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”

#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”

So there you go. Sell something. Then ask people why they bought, and you shall receive.

And now, an important announcement:

The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.

Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

How to sell innovative products that eliminate a common gripe and are completely different from other solutions the market has tried

by

I have a little treasure chest I call the “Horror Advertorial Swipe File.”

This swipe file collects 25 horror advertorials I’ve written in the past, which were responsible for millions of dollars in sales to cold Facebook and YouTube traffic of random ecom products, from dog seat belts to kids vitamins to shoe insoles.

I also have outlines of 6 common “horror advertorial” structures found in this swipe file, which I realized and formalized only after writing dozens of these advertorials.

These structures are broken up by the kind of product that’s being promoted and the kind of market problem, for example:

* Everyday need – innovative product that eliminates a common gripe – completely different solution to what they’re currently using

* Acute, annoying problem – science breakthrough packaged into technology

* Unaware of ongoing problem – no good solution – finally a good solution

I even followed one of my own advertorial structures recently when writing up the case study of the $31k auction I ran last month. (I followed the first structure above, of the everyday need and the innovative product that eliminates common gripes with previous solutions like launches, webinars, and sales calls.)

Yes, ecom advertorial structures can be a a great fix for writing boring and literal (version 1 of my case study) and turning the same into exciting and mysterious (version 2), even if you’re writing an entirely different-seeming format (case study/lead magnet versus cold-traffic advertorial).

I’m telling you this because I’m currently promoting the 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Yesterday, I wrote about the “quality” or lack thereof of the copy that this system produces.

I’m putting “quality” in quotes because the real quality is not whether the copy sounds like AI or not (AI does the heavy lifting, and you then polish), but whether it sells or not – and it sells.

In any case, I got a reply to yesterday’s email from Sam Bradbury-Butler, who is both a reader of this newsletter and the creator of the 1-Person Advertorial Agency system. Said Sam:

===

I would say a John Bejakovic level writer is likely to get John Bejakovic level advertorials out of the system. The better you know a market, your skill as a writer and the better the examples you feed it, the better an advertorial you’ll get. There’s also no reason why you couldn’t use a John Bejakovic advertorial as the base structure and rhythm of your advertorial if you have his swipe file (!!)

Since there’s a final layer of editing we do, the final product comes down to the writers judgement and skill. AI lays out the proven pieces, and we come through and polish by hand (which I show in the program).

That said, the biggest benefit of the system isn’t that you can make an AI write better than JB but that you can pump out advertorials of a very high quality fast that have the highest possible chance of making an ecom brand (and YOU) a large amount of dosh on each one.

===

I was unclear on the bit where Sam says folks could benefit from having my Horror Advertorial Swipe File, and how that fits into his AI workflow. I asked Sam to elaborate. He did:

===

After we’ve done our research and designed our ‘argument’ based on the avatar’s beliefs, we use a proven advertorial swipe to become the ‘blueprint’ for the structure and rhythm of the piece. So if someone was to use one of your swipes as the model for their advertorial, it would follow the same structure but written with the stories and language of the researched market and specifically about the product of focus.

For anyone who loves your Horror advertorial style (me included) it’s a great way to create this style of page and then make it your own.

===

When I initially promoted the 1-Person Advertorial Agency last summer, I didn’t include any bonuses, because I figured nothing I had could materially contribute to the already overflowing cup of value included in this offer.

This second time, I have come up with a few bonuses that make it even easier or more likely that you will see success, and quick, if you decide to go the 1-Person Advertorial Agency route.

I am now throwing in the Horror Advertorial Swipe File into the mix. The total list of bonuses, if you invest in 1-Person Advertorial Agency, before 12 midnight tomorrow, Saturday is this:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

Btw, did you catch the deadline above?

It’s tomorrow, Saturday, at 12 midnight PST.

I have other stuff to get to, and so I’m ending my promo early, even before Sam and company completely close down their order page.

If you want the bonuses above, you will have to act before 12 midnight PST tomorrow, Saturday. Or why not act now, why it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

If you have ambitions of copywriting mastery…

by

A long time reader and professional copywriter writes in to ask about 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026, and which I’ve been promoting all week:

===

John, be honest… is the copy the system spits out for the advertorials any good?

Because compared to your advertorial copy, I don’t know, man.

I looked at the advertorial samples on the sales page, and one of them pretty much reads exactly like AI.

That second-to-last paragraph in the joint pain advertorial especially… it made absolutely no sense.

I don’t know, maybe it’s just me being picky.

I just wanted to get your opinion before I consider pulling the trigger.

===

Is the copy any good?

I can’t say. I haven’t used the 1-Person Advertorial Agency system myself. But I think the proof is in the pudding.

Does it matter if professional copywriters say it reads like AI?

Or is it more important if it’s making sales to cold traffic, and both the business and the copywriter are making bank?

As for the results of the copy this system produces — the 30% boosts in conversions, the millions of dollars worth of resulting sales, the $49k paychecks — I trust Sam Bradbury-Butler and Thom Benny, the two guys who created this offer. That’s why I’m promoting this to you full-throat.

If you have ambitions of copywriting mastery, I think that’s a noble goal to strive after.

All I will say is it’s much easier to get good as a copywriter if you have successful clients… if you are working on real projects… if you can see sales coming in hourly or minutely… if you have opportunities to test and get results on your tests every day.

Ultimately that’s what this opportunity is about:

Get clients, get results, get paid.

If that’s something that interests you, either so you can take your ample earnings and chill in your ample free time, or so you can take your client relationships and use them to turn yourself into the next Gene Schwartz, here’s where to get at this opportunity, before it closes in a few short days:

https://bejakovic.com/advertorial-agency

Will the advertorial opportunity get saturated?

by

Yesterday, I started promoting 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Today, I made some sales. I also got some questions. Here’s a layup:

===

My furry little mittens are intrigued, enough to make me interested in creating a lucrative side hustle so I don’t have to rely on overtime from work to pad my pay packet. I am not working in the business or copywriting space but if this works for beginners then I think it would work for me. My question though, is do you think this would get saturated given places aren’t capped?

===

“Will it get saturated” is a natural question to ask with any “hot” business opportunity, even a niche one like this.

The glib answer is to do some back of napkin math:

There are an estimated 280 million ecommerce businesses worldwide. Even if only 1% are a good fit for this (it’s likely more), and if a staggering 1,000 people end up buying and applying this program (probably way less), there will still be 280 clients to go around for everybody who gets in on this opportunity.

That’s all probably true and even an underestimate. But who was ever persuaded by numbers? For sure not me.

So lemme tell you a better way to look at this situation, meaning my way to look at this situation.

The real opportunity here is not to get dozens or hundreds of clients, and to keep hunting after more and more clients.

The real opportunity here is that advertorials that increase front-end conversions are a way to get your foot in the door with two or three really good long-term partners, who are able and willing to pay you hundreds of thousands or even millions of dollars over the long-term.

I speak to this from experience. Five+ years ago, I was actually writing lotsa advertorials for ecommerce clients.

The results were just like the sales page for 1-Person Advertorial Agency claims:

Dramatic boosts in conversion rates and ability to scale on cold traffic. A lot of demand.

All in all, it was fine work, and well paid, even though it took me 4-5 days to do what can now be done in 45 minutes.

But even at the nice rate I was getting paid per advertorial, the vast majority of the money I made with those clients, and in fact the vast majority of the money I’ve ever made from copywriting — I’m guessing over 90% — came via commission-only emails I wrote to the buyers’ lists of those clients.

You don’t have to write emails if you don’t want to.

My point is simply, once again, to get yourself into a place where “saturation” becomes completely irrelevant to you, because you have formed a tight and codependent bond with a few clients. Once you’re making them and yourself a lot of money, you really don’t care what everybody else might be doing because your clients/partners would never think to go somewhere else.

To help you get there, I have decided to add in a few bonuses to the already overflowing cup of value that’s included inside 1-Person Advertorial Agency. Specifically:

#1. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting.

Inside Copy Zone, I put the section on Client Management before Client Acquisition. As I explain in there:

“It might seem like we’re jumping ahead. But in my copywriting career so far, the biggest mistakes I’ve made and the biggest opportunities I’ve squandered were not due to being ignorant of some secret technique for client acquisition. Instead, they were due to choosing the wrong clients.”

#2. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply.

#3. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients. As Nick says on the sales page for Ghostbuster:

===

I’ve been ghosted after:

* The client replies

* I reveal my rates

* The client sends a job offer

* The client funds the first milestone

* And even AFTER getting paid and receiving a review from the client!

And it really doesn’t matter how good of a salesperson you are, or how amazing your first message was. People. Just. Ghost. It happens to everybody. But it doesn’t have to KEEP happening.

===

… and while Ghostbuster can certainly help you turn interested but ghosty prospects into actual clients, it’s even more valuable in that last case, where you’ve already done some work for a client, it went great, and then they ghost you for reasons of their own (it happens).

That’s all if you get 1-Person Advertorial Agency.

Like I said, there’s a sales page for that offer, but rather than send you there, I’ll send you to an email-style advertorial, a piece of sales copy masquerading as content, which I wrote about this offer yesterday, and which will allow you to get a good idea if this offer is for you or not:

https://bejakovic.com/announcing-son-of-sams-1-person-advertorial-agency/