Copywriting

They thought he was crazy to SEARCH ON UPWORK for $12k/month retainers…

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… but he’s found them twice and he’s about to do it again.

When Nick Bandy and I began talking about the cohort Nick is starting up tomorrow, offering folks to help them find them their next $10k of freelancing work, with higher-paying, more chill, more retainable clients, Nick told me:

“Just browsing Upwork the other day, I actually think there are MORE good jobs available now than there were in 2024—last time I checked. But I am going to cull all the references to Upwork. I think no matter how much I talk about Upwork people still don’t believe me.”

Nick’s email list is made up of veteran freelancers looking for bigger clients.

Whenever Nick brings up the idea in his emails of getting cool, stable, big-ticket clients on Upwork, those veterans call him crazy.

Whoever heard of getting great clients on Upwork? How could it work with the glut of low-skill and low-price competition? What slave-wage conditions would you have have to subject yourself to? Objection after objection.

For generations now, Upwork has had the reputation of a bargain bin of both clients and of freelancers foolish enough to serve them.

Except Nick got a gig on Upwork, back in 2024, the last time he went looking for new clients there. That client paid him $4k for a one-off job writing some emails and opt-in form copy, a job that Nick says took him 5 hours. The $4k gig soon turned into a $12k/month retainer for 10 hours of work per week, a gig that has paid Nick ~$300,000 over the past couple years.

(Nick did this before also. The most impressive story was when he went on Upwork and got a one-off blog-writing gig. That turned into a profit-sharing partner position with an established marketing agency, a relationship that lasted for 8 years.)

In his spare time, Nick created several courses showing folks how he has been able to find good clients on Upwork and repeatedly turn them into long-term, stable sources of income.

He started to advertise, using modest little Facebook ads. 1,000+ people have bought Nick’s Upwork trainings so far. Enthusiastic letters began to pour in about the insightfulness of Nick’s ideas, the quality of his courses, and his unique approach to client-getting…

… and STILL people call him crazy whenever he brings up the simple fact that you can get great clients on Upwork.

Here’s how Nick’s crazy idea is working right now:

Nick is himself looking for clients on Upwork again, because he is starting up an email marketing agency.

Like he says, there are more good clients now than the last time he looked, back in 2024, when he found a $12k/month retainer on Upwork.

But it’s not like Nick is gonna take all these clients.

So he is offering to take you along, and help you profit in the same way he has been able to profit. Not only to tell you the insights he has distilled into his courses, but to apply his experience to your unique situation, and to give you support and encouragement for you when you might need it.

Nick is guaranteeing your results up to $10k in new client work.

If you are hungering for your fill of client work, with cool, stable, decent clients who pay you what you’re worth, and who keep giving you work and money month after month, then you will want to join Nick’s cohort.

He’s breaking up his fee to make sure he has skin in the game, so you get the results he’s guaranteeing. His deal is $2k to get started, and $3k after you get to $10k in new client work from Upwork, with his guidance, support, and Upwork magic.

NOTE: Nick’s cohort kicks off tomorrow. If you want more information before it closes, write Nick directly at ​nick@nickbandy.com​, and ask for his descriptive free folder. Here’s a message you can send him to start:

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SUBJECT: I think you’re crazy

… but I’m curious about your cohort about getting $10k worth of good client work on Upwork. I am [a copywriter/media buyer/freelance dog groomer.] Would your cohort be a good fit for me?

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$10k worth of freelancing clients on offer

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Yesterday, I wrapped up my own promo early because I have something new and urgent to promote today:

Nick Bandy’s $10k Client-Getting Cohort.

This is for you if you’re a freelancer and:

* You’re making little money

* You have just one client who is monopolizing all your time (9-5 disguised as freelancing)

* You’re not getting paid well for the work you do, and you therefore have to work and hustle after midnight just to hit some baseline income each month

I’m promoting Nick and his cohort for two reasons.

Reason one is that Nick won my “I endorse you” auction last year, and it’s part of our deal. Like I’ve said repeatedly, I was lucky Nick won the auction, and I’ve been able to endorse him wholeheartedly since, because… well, that brings up to reason two.

Reason two is that Nick is legitimately an expert on getting freelancing clients. Consider the following:

#1. For the the past two years, Nick has worked as a fractional CMO with a company that has paid him $12k/month for 5 hours of work a week.

Nick got that cushy role by first doing a small freelancing job for the client, then working and winding his way deeper into the client’s business, until it was just easier for the client to offer him a fractional CMO retainer rather than keep hiring him for one-off jobs.

It hasn’t been just one “lucky break” either.

Before that, Nick was the partner of a marketing agency. He came in as a freelancer in 2015 to write some blog posts and left, 8 years later, as Associate Creative Director and profit-sharing partner.

#2. As part of his fractional CMO gig, Nick hired a bunch of freelancers and agencies himself, for everything from PPC to SEO to blog writing to PR to Reddit reputation management.

In other words, Nick doesn’t just have experience getting, upselling, and retaining clients as a freelancer. He also knows from the other side what clients want and how they can be smoothly guided to ongoing, profitable engagements.

#3. Nick has literally written the book on getting high-ticket freelancing clients, or rather, he has created a series of courses on the matter which are both selling at a profit each day to cold traffic (no easy feat, as I’m finding out these days) and that I have gone through, profited from directly, and promoted to this list.

After years of contentedly sitting around in his bathrobe and clicking a few buttons each week for his $12k retainer client, Nick has now decided to get several new clients, because he wants to start up an email agency.

Since he’s gonna be looking for new clients over the coming weeks, he’s offering to take a few smart and cool freelancers or agency owners along with him for the ride.

That’s the offer I want to promote to you urgently, and that I couldn’t wait any longer to tell you about.

Nick’s cohort kicks off this Wednesday.

If you want in, you’ll have to talk to Nick by tomorrow. Here are the details of his offer, in his own words:

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I’m pitching businesses again.

I’m looking for low-stress, high dollar-per-hour arrangements with the potential for repeat work.

I’m inviting others to join me and work alongside me.

I’ll help you find, pitch, close, upsell, and retain clients.

The goal is to get you your next $10,000 in client work, AND leave you with a repeatable playbook to keep getting low-stress, high dollar-per-hour clients like these, for as long as you desire.

I will continue to support you for as long as it takes to hit $10,000 in client work.

So, how much to invest?

$5k.

That’s to land clients paying you more than you’re currently charging, with less work than you’re currently performing.

The last job I landed at the very beginning of 2025 was a few emails and some opt-in form copy for $4,000 dollars. It took me maybe 5 hours to write. That turned into a $12,000 per month retainer.

(Despite the fact that the client never suggested, hinted, or implied that there would be repeat work.)

Even if you only land $4k worth of work per month for the next year, that’s $48,000…almost a 10x return.

Assuming you don’t retire from client work in a year, you can do the math.

Because of that, $5k is a reasonable investment.

But not everyone has $5,000 lying around.

I would have been hesitant to invest $5k up front back in 2024.

So here’s what we’re going to do:

➡️ You pay me $2k today to get started.

➡️ You pay me another $3k after you get your next $10,000 in client work.

===

If you’re interested in getting higher-ticket, cooler clients with Nick’s help, hit reply to this email, and tell me who you are and what you currently do. If I think Nick could do a good job getting you $10k worth of new clients, I’ll tell you so, and I’ll put you in touch with the dude.

I watched 3 hours of MTV for you

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I was reading a comment thread recently where MTV was mentioned, and somebody asked, “What’s MTV?”

If you were a child of 80s, as I was, you know.

If you were not a child of the 80s, it’s hard to overstate the cultural importance that MTV had in the 80s and 90s.

MTV originally stood for Music Television, nominally the first-ever TV channel showing only music videos, but really, a source for kids to find out what was cool before there was social media.

A few days ago, on August 1 to be exact, somebody uploaded to YouTube the recording of the first three hours of MTV broadcasting.

The date was significant, because it was exactly 45 years since the original broadcast, which happened on Aug 1 1981.

Over the past week, I watched all 3 initial hours, bit by bit, and because I always need stuff to write emails about, I took notes that pertain to business. Lemme tell you the most interesting things I found, grouped into 3 points:

#1. Even on day 0, so little of MTV programming was actually music videos.

MTV eventually became accused of showing more reality TV than music. But they didn’t show a lot of music even at the start.

Instead, there were lots of commercials… a good-looking “VJ” talking at you while sitting on top of a desk… music-related news segments.

As I’ve written before, even the most entertaining kinds of entertainment, music in this case, become dull after a bit and require a regular change to a different form of entertainment.

#2. Much of the content was actually advertising for MTV itself.

There were segments encouraging you to call your cable company to get MTV if you don’t have it yet (which soon became the “I want my MTV” ad campaign).

There were ads for merch that would encourage you to watch more MTV and spread the word (a poster, an “MTV dial sticker” because I guess TVs had dials?).

But most important were short clips that hammered home the positioning — the uniqueness and significance of what MTV was. “TV used to be called a wasteland,” the clips said. “That was before MTV.”

#3. MTV got going before they were “ready.”

The production was barebones and by today’s standards amateurish. They didn’t have enough advertisers. And hard as it might be to imagine today, MTV had a shortage of music videos to play on day 0.

A bunch of artists appeared multiple times with different songs.

Many of the “videos” were actually concert clips.

Some of the videos that they did show then…. could not appear today, at least without being censored. Consider the following line from Elvis Costello’s Oliver’s Army, which appeared uncensored around hour 2:

“Only takes one itchy trigger

One more widow, one less white nigger”

And yet, in spite not being “ready” on day 0, MTV went from a marginal cable channel to international arbiter of youth culture, as well as a multibillion-dollar business, against a $20m initial investment.

You can take from this email what you need from it.

I’ll just end on that last point, about being “ready.”

You can get going today, even if you’re not “ready.”

The fact is, nobody is ever ready, and you won’t ever be ready, not really, because the world is a complex and changing place, and your ability to prepare for that is limited.

So might as well get started today, and adapt tomorrow, and profit the day after.

My thing is writing emails like this, about stuff that interests me, and somehow making money in the process.

If you like, you can make it your thing as well. You don’t need my help to get started, but in case you want it, I have something to help you here:

https://bejakovic.com/deh

Last call for Age of Insight

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This is the last email I will send before the end of my 36-hour-only offer of my Age of Insight training. About that:

A few days ago, I was walking around in the blazing heat and trying to avoid sunstroke, when an insight hit me right on the head.

This insight was very meta, because it was actually about the topic of insight.

I’ve long been looking for a definition of what “insight” is. While I got pretty close to it on occasion, I never found a definition that I was 100% satisfied with.

I’ve got it now. I’ll even tell you what it is. Unfortunately, you won’t find it insightful or very useful. Here, try it out. The essence of insight, in three words, is:

1. New

2. Cohesive

3. Explanation

So? Are you enlightened? Are you gonna go out and start creating insightful content or sales materials with my amazing TRUTH above?

I doubt it.

You will probably forget all about what I just told you, as soon as you close this email, just how your readers will forget when you tell them YOUR TRUTH, without making the presentation of that TRUTH feel insightful.

For the TRUTH to pierce your readers’ indifference and reactivity, you need to not just know what insight is. You need to know to create it in your content and marketing.

That’s what I show you how to do, and tell you how to do, inside the Age of Insight training.

I haven’t sold Age of Insight since 2022. After today, I have no plans to sell it again as long as Spain holds the World Cup.

If you wanna get Age of Insight, my advice is to get it now. For more details:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/

People have questions

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Earlier today, I wrote wrote that people are buying my current 36-hour Age of Insight offer, and I shared some of their reasons why…

… but not everybody is buying.

Some people have questions.

A few of those people sent me their questions about Age of Insight.

I will now crush these questions, see them driven before me, and hear the lamentation of their women.

First, from a skeptical long-time reader:

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whyd you stop selling it?

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The fact is, I only sold Age of Insight once, as a series of three live training. After that, I never sold it again.

The reason is, Age of Insight is… dense.

I’ve been thinking about the topic of generating insight for a long time, and I put a lot inside of the live trainings.

Afterwards, I planned to make a cleaned-up course out of it. I also planned to write a book about insight. But you know, of mice and men.

I will say that I worked hard to make the Age of Insight training full of infotainment, as well as full of applications of insight techniques I was talking about.

So if you don’t mind going through live recording of three trainings with inevitable live recording hiccups, and if you’re ok digging into this material, I believe it can be very valuable for you.

Next, from a customer who has my Most Valuable Email program:

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Sounds great! John, it may be a silly question, but what’s the difference between MVE and Age of Insight?

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The big difference is that the MVE trick is one specific technique for writing exciting emails, particularly relevant if you write about marketing or copywriting.

One of the reasons the MVE trick works is it generates a feeling of insight.

Age of Insight is about three big, widely applicable strategies for generating insight.

Each of these three strategies is as relevant to emails as it is to sales letters, VSLs, advertorials, books, articles, cereal box copy, and TV Guide summaries.

Each is also applicable if you write in any field, not just if you write about marketing or copywriting.

Last, from a very patient reader who doesn’t like being in anybody’s debt:

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Been waiting for this for bloody ages!

Do you have a PIF link please?

===

That reader is asking for a pay-in-full link, because during this 36-hour promo, I am offering a “no-punishment” payment plan. That means I am breaking up the original $300 I charged for Age of Insight into $100 today and two more monthly payments of $100.

But like I said, some people don’t like to be in anybody’s debt. And in response to their overwhelming demands, I’ve added a pay-in-full option to the order page.

You can buy Age of Insight right now and through the end of today, until 11:59pm PST.

If you’d like to get it, or read more about why you might want to get it:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/

People are buying

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Yesterday, I announced that, for 36 hours only, I will be once again selling Age of Insight, my training on how to generate the feeling of insight in your audience.

I had no idea if I’d have any takers on Age of Insight, since this is an offer I created four years ago, and haven’t been promoting or talking about to my list since.

But takers there were. I followed up with some of them last night to ask what made them buy Age of Insight. Here are their whys, in their own words.

First, from tech founder, coach, and former nuclear engineer Erik Gross:

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My entire business I’m building is about helping software engineers and architects change the way they think so they can do better work, get noticed on the job, and make more money.

In other words, I am selling insight.

So I figured there was something valuable to learn here – something that could apply both to my marketing and to my work in serving my people.

===

(Erik raises a good point. I keep advertising insight as a marketing tool, and it is that. But it’s just as valuable as a teaching tool, to get people to accept concepts and then actually apply them.)

Second, from DTC copywriter Ben Carter, whose copy has made $21 million in tracked sales:

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You sent an email a couple of years ago

(Literally, I just checked; 2024.)

That email has stayed with me.

“When Orcs Were Real.”

Your email, and the piece which inspired it, cemented the value for me in being able to write insightfully:

When Orcs Were Real is a logically-absurd piece of writing, and yet each time I return to it it’s utterly compelling all over again. I find this phenomenon both confounding and fascinating.

Writing this way is also a skill I’d like for myself.

Interestingly, when I looked up your email you mentioned you still think about that piece too (when you wrote it).

Do you still find yourself thinking about when orcs were real from time to time?

===

(I talked abut When Orcs Were Real in Age of Insight back in 2022… and I still think about it! Earlier this year I in fact asked ChatGPT to fill me in on the science. ChatGPT was skeptical. I guess the fact that the idea won’t leave my head after years is proof positive this insight stuff works, not only change minds but to make the change stick.)

Finally, from Robin Timmers, the “largest copywriter in the Netherlands”:

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I have 5 why’s, actually:

1. I had a great experience with every single offer I bought from you. They are always unique, insightful, and full of unique insights I can’t get anywhere else.

2. I enjoy consuming your offers.

3. Vasilis’ testimonial.

4. I am a crack junkie for copywriting/persuasion wisdom.

5. I think I actually want to try my luck in the US DR space, so this might give me an edge.

===

(No shame in being a crack junkie for persuasion wisdom. At least that’s what I tell myself, because I am a junkie for that stuff as well.)

Age of Insight is available for sale through the end of today, until 11:59pm PST.

If you’d like to buy it, or if you’d like to see the fantastic testimonial I recently got about it, which Robin refers to in his 3rd why above, here’s where to go now, while there’s still time:

https://bejakovic.com/announcing-age-of-insight-for-36-hours-only/

Announcing: Age of Insight for 36 hours only

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Starting today and lasting for 36 hours only, I am selling my Age of Insight training.

Age of Insight shows you how to generate the feeling of insight in your audience, with the ultimate goal of generating a feeling of satisfaction in your belly as you watch $$$$ pile up in your bank account.

I don’t normally sell Age of Insight, but I decided to do so today, because a few days ago, I got a pretty fantastic testimonial about it from Vasilis Apostolou.

Vasilis is a former Agora copywriter, who then went on to work with A-lister Parris Lampropoulos, to mentor copywriters himself, and to write copy as an inhouse copywriter at another big DR brand.

Here’s what Vasilis wrote inside my Skool group a few days ago:

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I’ve bought almost all John’s trainings. The one that has made the most money for me and my clients is one he no longer promotes.

The training I’m talking about is Age of Insight.

Seriously, nothing boosts your copy’s persuasive power like giving your readers a new insight.

You can sell stuff without a big idea or a unique mechanism if you deliver a new insight.

Recently, one of my sales letter passed $1 million in sales. This letter starts by giving readers a new insight. More specifically, insight type number 2 from John’s training. (So consider this post a thank-you to John.)

Also, I’m coaching a bunch of creative strategists who work for 8- and 9-figure brands. When I review their work, I often notice that the creatives that scale are those delivering new insights. Usually the winning creatives use insight type number 1.

There’s also an insight type number 3. Which is harder to pull off but it might be the most effective. In fact, the idea that landed me a job at Agora as a newbie copywriter was an insight of that type. (At the time I didn’t know of John, so I just developed this idea instictually. But now that I’m aware of this type of insight, I can develop these ideas more often)

Anyway…

If you want to make more money from your marketing – or make your content more interesting – beg John to start selling Age of Insight again.

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When I first sold Age of Insight, I sold it for $300. It’s a price I am honoring still, and to make it even easier to take me up on it, I am offering you a zero-punishment payment plan during this 36-hour window, only $100 today and two more monthly payments of $100.

The deadline to get Age of Insight is tomorrow, Friday, 11:59pm PST. If you wanna get in before this rare and priceless opportunity disappears:

https://checkout.bejakovic.com/age-of-insight/

Turns out I’ve had a tough life

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I was cruising along the Daily Mail website today, looking for something to pique my jaded interest.

Sure, there were stories about Harry and Meghan, about David and Victoria, about Brad and Angelina. Yawn.

But then, right as I was losing hope and nearing the end of the page, my eyes lit up. The headline read:

“Are you a Flat Earther? You’ve probably had a tough life! People who have experienced hardship are more likely to believe conspiracy theories, study finds”

As the tagline on my website can attest, for much of my life, I’ve had sympathy for Flat Earthers.

And now that the article pointed it out, I realized that, why yes, I have had a pretty tough life:

My parents divorced before I can remember… the country I was born into broke up amid civil war around the time I was 10 years old… my mom and I fled to America, where we were alone and for years pretty poor… during this vulnerable time, I moved around from state to state and school to school 5-6 times in 2-3 years… I developed epilepsy in my teenage years… I once twisted my ankle bad while playing badminton.

So yeah, pretty tough.

On the other hand, I’ve also had a pretty easy life:

I’m white, male, and with an IQ north of 101… my parents were both well educated and pushed me to get well educated also… aside from that initial onset of epilepsy at age 16, I haven’t spent a single night in a hospital my entire life… even though I’m lazy and careless by nature, and though I’ve made many dumb mistakes in my life, things have magically worked out for me, and I have long been living a life that many people envy.

So yeah, pretty easy. And had that Daily Mail headline read…

“Are you a Flat Earther? You’ve probably had a privileged life! People who are born smart, talented, and beautiful are more likely to believe conspiracy theories, study finds”

… I might have convinced myself that my easy life and privileged background explain my sympathy for Flat Earthers.

There is subtle psychology at work here.

It’s the psychology of generating the feeling of insight.

I’ve long been fascinated with the topic of insight, because insight feels fun when you experience it… and because it’s one of the most powerful, most effective ways to change people’s minds, and to get them to go from A to B, in a way they feel like it was all their own idea.

Maybe you can see how that can be useful for marketing, sales, and business.

I once put together a training about the most insightful things I had figured out about generating the feeling of insight. I used some of that even in the name of the training, which I called Age of Insight.

I recently got a brilliant testimonial for the Age of Insight. And while I don’t normally sell Age of Insight, I decided this brilliant testimonial was an occasion to do so. So I will be selling Age of Insight tomorrow for 36 hours only. (I’ll also share the testimonial then.)

I’m letting you know all this today so you can set your alarm, take time off work if you need to, and make sure to check my email or emails as they arrive tomorrow.

Meanwhile, just so you know I’m not fooling when I say I have sympathy for Flat Earthers, here’s a personal confession:

https://bejakovic.com/why-i-can-no-longer-be-a-flat-earther/

Don’t write like you talk or write

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I am sitting right now, on a leather couch, on top of a blanket. In front of me is a glass door, through which I can see a green hill on the horizon, a highway with cars and trucks going from left to right, a bridge, and some utility poles.

I am telling you what I can see because I want to activate two neural pathways in your brain.

That first paragraph, with the “green hill” and “blanket,” does something different inside your head than the second paragraph, with its “activate” and “neural pathway.”

I read an interesting article today. You can find it linked below if you are the curious kind. The gist:

In 1953, an English teacher created a list of 2300 essential English words that cover everyday word use, both in speech and writing. The words were intended for teaching students of English as a second language, and cover around 90% of spoken speech and about 80% of written speech.

In 2023, the list was updated. It was expanded (2800 words)… some 1953 words (“butter”) were taken out because they are not common any more… other words that weren’t common in 1953 (“budget”) were put in because they are common now.

The article I read today asked, what changed? What’s different between essential English words in 1953 and 2023?

In short, impersonal and abstract words (“judgment,” “concept”) became more common. On the other hand, concrete and immediate words (“towel,” “wrist”), which stand for things that can be seen, heard, smelled, eaten, worn, smelled, touched, or felt in your body, have become less common.

So what? As the article says:

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This shift matters because abstract and concrete words are processed by our brains in different ways. When you read “axe,” your brain doesn’t just decode letters, it reaches for something: an image, a weight, or a gesture. The word activates both a verbal label and a sensory trace. Psychologists call this dual coding: Concrete words travel through two channels, verbal and sensory; abstract words travel through one. Two channels mean two retrieval pathways, which is why concrete words are “stickier,” easier to hold in a line of thought and faster to recall. Abstract words, on the other hand, are purely verbal, and have to be understood through language alone.

To put it another way: Concrete words are easier for us to process because they are bundled with a web of associations, tactile experiences, and memories that anchor their meaning.

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So don’t write how people talk or write, today, in 2026. Instead, write like they talked and wrote back in 1953, or better yet, in 1853, with more images and concrete verbs and nouns that people can feel or see or touch.

Do this and your words will affect readers more dramatically.

Actually, scratch that. “Affect” and “dramatically” are both new fluff from the 2023 list.

What I meant to say was, your words will amuse, annoy, disgust, needle, offend, puzzle, shame, and tempt readers more. (All those are 1953 verbs that didn’t make it into the expanded 2023 list.)

If you’re curious about the article I read, and the towels and wrists we’ve lost, and the concepts and judgments we’ve gained:

https://pudding.cool/2026/07/essential-words/

Fantastic copywriting skills considered harmful

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Point 1:

A couple days ago, I asked people in my Skool group what offer they want to make to their list in the next week.

Many of the folks in my group are copywriters, and many of those who aren’t copywriters by trade still know a lot about copywriting because they do marketing for their own businesses.

When I asked about offers, there was talk of things like:

* 1-1 coaching

* Courses, full or condensed

* A research system

* Longform sales pages

* 5-minute trainings and hour-long workshops

* Order bumps

Point 2:

Today, I went into Travis Sago’s Royalty Ronin community.

I am a paying, card-carrying member of Ronin. I’ve been making a habit of promoting it, and and easy way to promote it is simply to go in there every week and see what’s up.

Today, I saw a post by Travis about auctions, specifically about a recent auction that made $50k in 24 hours. Here’s the relevant bit, relevant to that offers discussion above, and relevant if you sell online:

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Because the Fun Auction…

Does NOT require fantastic copywriting skills.

The CORE is…

Get ______________! Bids start at $1.

The BLANK is something they REALLY, REALLY WANT, which is worth far more than $1.

It’s funny to me…

That TRAINED copywriters fuck this up more than newbies.

NOBODY WANTS a proven system, coaching, 1:1, orthodontist services, drills or an AUCTION BTW!

If what’s in the blank…for $1…doesn’t make their HEART do a flip…find something that will squirt dopamine into the lizard brain.

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Travis is saying you don’t need fantastic copywriting skills to sell VIA AUCTION, and that copywriting skills might even be harmful.

I’d add that this goes way beyond auctions.

I’ve seen people with a lot of copywriting skill, whether professional copywriters or business owners, who have spent tens of thousands of dollars to learn copywriting, do a terrible job of selling online.

Most often, the reason why they are so terrible at selling is what Travis says above. They focus on couldn’t-care-less deliverables rather than outcomes that make people’s heart do a flip. (I’ve made this mistake myself, btw, plenty of times.)

Point 3:

Last December, I ran an auction in my Skool group that pulled in $31k in 24 hours, and that could have legit pulled $70k+ had I just taken the money that was offered me.

The reason that auction popped was, like Travis says above, the BLANK that people REALLY, REALLY WANTED.

When I polled for interest in my blank, I got about 50 people saying they would bid to get it, with 6-7 people saying they would bid whatever it takes to win. A couple of people even said they might take out a zero-interest credit card to be able to bid enough to win (I discouraged this, even if it was said in jest).

Lemme wrap this up.

If you have an audience and a working offer, my ongoing offer is to help you run an auction, and do everything:

* Craft a HEART-FLIPPING auction offer

* Come up with post-auction offers that move those deliverables you got and focus on, the 1-1 coaching, the courses, the 5-minute trainings and hour-long workshops

* Write all copy (I’ll keep my fantastic copywriting skills in check)

* Run and manage the auction itself

* Sell, sell, sell after, to the people have raised their hands by bidding

IMPORTANT: I charge nothing up front. For every $10,000 I send you in sales, shoot over $2500 to me AFTER the money is in your bank account.

If you’re interested, hit reply and we can talk more.

And if you don’t have an audience or a working offer, specifically if you’re a working copywriter…

… you would be served well by seeing how Travis creates and presents his own offers.

It will make you into a more valuable copywriter, and clients will be willing to pay you much more, and will fight to keep you working with them… instead of you having to chase them for a little gig here or maybe there, today and maybe again in five months’ time.

But more important, if you get good at creating offers, then when you try to sell your own stuff, you will have a real shot of getting 50 people to reply YES and even a few people who say they will pay whatever it takes… rather than hearing crickets, seeing tumbleweeds, and feeling the chill of a desolate wind.

I’ve learned more about offers from Travis than anybody else.

If you wanna learn something also, Travis offers a 7-day free trial to Royalty Ronin. 7 days is not long, but it’s enough to pick up one or two good ideas that you can implement for your client (or yourself) today, and it can give you a sense if Ronin is for you. If you’re interested:

https://bejakovic.com/ronin