Copywriting

A non-zero amount of sales

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This morning, I woke up to a ThriveCart sale notification.

“What’s this?” I said. I ripped it open like Dudley Dursley ripping open his 36 Christmas presents.

The notification revealed its secrets, and told me the new sale I made:

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Emails That Did Well – $79

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“Emails that did well” is an offer made earlier this week, in one email only.

After I made that offer and sent that email, I got a reply from expert email marketer and superior fractional CMO Nick “Jolly” Bandy, who wrote:

“Actually laughing my ass off reading this. So you are selling the SAME bonus stack as last week… without the main offer…for the same amount of money…and this will most likely make a non-zero amount of sales.”

Yes, it’s pretty much like Nick says, minus the laughing.

I first offered “Emails That Did Well,” plus all the free bonuses eventually included with it, as free bonuses to an affiliate offer.

After the affiliate offer closed, I offered the same bonuses for $79, which happened to be the price of the affiliate offer.

And I made a non-zero amount of sales as a result. As for how non-zero?

That’s for me to know and you to find out, at least if you have gotten yourself access to my Emails That Did Well document.

But before I send you to a page that outlines all the details of that offer and possibly entices you to buy it, a bit of marketing insight:

The first email I ever wrote to my list on the topic of positioning came in 2020.

In that email, I compared your positioning to a spear, which needs to have a very small and very sharp point, in order to pierce your prospect’s thick defenses (his skull) and lodge in the soft gray matter inside.

The thing is, if you fuse together several very small and very sharp points, they lose their “very small” and “very sharp” qualities.

Your positioning becomes less like a spear, small and sharp, and instead becomes more like an iron, flat and heavy.

An iron will hurt somebody if you throw it at their head, but it won’t pierce anything or create any kind of new understanding.

In short, positioning is not additive. A plus B plus C is not always greater than A alone, and often it is less.

That’s why a non-zero amount of people have taken me up on the Emails That Did Well offer.

If you’d like to get that offer, so you can find out how well that email has done so far, and to keep track of my other successful emails, now and in the future, here are the full details:

https://bejakovic.com/announcing-emails-that-did-well/

If you’re a copywriter and you write for coaches and consultants

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If you’re a copywriter and you write for coaches and consultants, I have a new time-saving offer for you. A few results this offer has generated:

#1. “Recently, I used it to build a $25,000 project in 12 hours, start to finish.”

#2. “Saves me 30 to 40 hours a week”

#3. “It totally upped my game and cut my working time in half”

#4. “Client output that used to take me a couple of days now takes me a couple of hours”

#5. “I’d been procrastinating on her lead magnet to $97 course sales sequence all week, and now it’s basically written, in about an hour”

#6. “Saved me at least 20 hours per week.”

#7. “This system added $77,000 in the first 7 months, and more since”

The person behind this time-saving offer is Dawn Apuan. I mentioned Dawn in my emails over the past week. She’s the copywriter who’s been getting clients for years, a dozen at a time, by being the resident copy guru in multiple business masterminds and paid communities.

Dawn writes copy for coaches and consultants. It’s a specific style of copywriting. You can see it in her copy for her offer, at the link below.

I on the other hand am first and foremost a business opportunity copywriter.

Rather than leading off by trying to empathize with you, I’m telling you what I found sexiest in this offer. That’s the massive time savings… the big projects delivered in a matter of hours… and case studies, case studies, case studies.

Oh, and the price:

This system that Dawn sells, this offer, is an AI offer.

Dawn has been selling it to coaches and consultants directly, as a done-for-you install into their business, so they can produce their own copy. She has been charging $5,800 for it, and she has sold a bunch at this price level.

Dawn will also run a cohort soon to guide a small number of copywriters to create and install the same system in their own copywriting practices, so they can deliver more copy to more clients in less time. Since this will be a cohort rather than a full done-for-you install, Dawn will charge a more manageable though still pricey $2,900 for it.

And then there’s the DIY price.

Dawn is currently selling the trainings, prompts, swipes, and videos on how to build and install this “save you 20+ hours of writing a week” gizmo into your copywriting business… for just $297.

That’s if you act now, because Dawn will be doing the done-with-you cohort soon. I don’t know exactly when, though I do know she will pull the DIY version on July 15.

I bet you have many more questions about how this system works, what it is, and whether it makes sense to grab it before it disappears. That’s ok. Dawn has prepared a sales page, I’m assuming using her own system, to give you the full details.

If you’re interested in finding out more, before it slips your mind and slips away:

https://bejakovic.com/dawn

Turns out, I was right about the best kind of infotainment

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A few months ago, I wrote an email with the subject line, “The BEST kind of infotainment, for me, now.”

In that email, I said the kind of infotaining content that’s working best for me now is not not funny stories… nor personal reveals… nor pop culture references… nor rants and raves.

Instead, the best kind of infotainment for me now is “What’s working for me now,” and its flip side, “What’s not working for me any more.”

After I wrote that email, there was some chatter in other newsletters to the effect of, “Yeah but that’s because John writes to an audience of sophisticated marketers and marketing-savvy biz owners. The same is NOT true for the vast majority of other niches.”

Well, about that.

Yesterday I saw a post titled “The Great Blogging Collapse” by a guy named Daniel Stanica.

Stanica did some research.

Back in 2022, he took a look at 100 money-making blogs, spanning fields like blogging, recipes, travel, DIY, parenting, health.

Today, in 2026, Stanica looked at those same 100 blogs again. Did they grow, shrink, or disappear?

And yes, before you raise your hand, his post is mainly about blogging and about success as measured by SEO traffic.

Still, the conclusions he reached in comparing 100 successful online properties in 2022 and 2026 sound reasonable to me, and align very much with what I said above.

So what happened to the 100 successful 2022 blogs in 2026?

According to Stanica:

1. “The median successful blog lost 85% of its Google search traffic.”

2. “More than half of the blogs experienced catastrophic declines.”

At the same time, a small number of blogs maintained or became more successful. Looking at the commonalities among them, Stanica sums it up in four points:

1. Firsthand experience (“I made/tested/went”)

2. Owned audience

3. Real product

4. Brand search (people search for your name)

To me, that first point, about firsthand experience, sounds exactly like what I talked about when said “what’s working for me now.”

Combine that with the remaining 3 points, and it pretty much sums up what I’ve found to work and what I do with this newsletter.

It’s something that worked in 2016… that’s working in 2026… and that is highly likely to work still in 2036, even with the development of AI… and the great blog collapse… and the impending shortage of sulfur in the world.

If you’d like to find out more about how I and a small group of forward-thinking marketers and business owners are surviving and even thriving in 2026, and probably 2036:

https://bejakovic.com/deh

Do you want a sexy newsletter-writing job?

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I have a friend named Will. Will and I were both in Dan Ferrari’s coaching group at the same time back in the late 19th century.

I talked to Will last week to catch up.

For the past couple years, Will has been doing all the email marketing for Polymarket, one of the two big prediction markets.

First he was doing a cool weekly email, which I even read, because it’s interesting.

Then they got him to start doing a daily email as well.

It’s a lot of writing and a lot of work.

Will is looking for help, for a writer to handle either the daily email, or segments of the weekly newsletter, or some combination of both.

I offered to put the word out to people in my audience in order to:

1. Help Will

2. Look cool to people in my audience

There’s a conflict between those two goals.

Will’s first question was, “Will I get inundated with replies?”

I told him that chances are yes. And I offered to act as an intermediary, to vet people before I pass them on to him.

If you are interested in writing for Polymarket:

1. Reply to this email

2. Tell me you specialize in writing Morning-Brew style newsletters

3. Include highly relevant samples to back up your claim in 2 above

I’ve already put this call out inside Daily Email House, my Skool group. I’ve had three people apply. Two frankly could not follow the instructions above. The third did, and I passed his info on to Will. But I’m guessing you still have a really good chance at this sexy job (at least sexy to me) if you really want it.

But what if you don’t have relevant samples? In that case, you have two options.

Option one is to not apply for this job. If you don’t send me highly relevant samples, I will not forward your stuff to Will, and I will not listen to you when you explain to me why I should hear you out.

Option two is to create highly relevant samples on the spot, maybe even a sample Polymarket email or two (their stuff is all online and you can find it and model it).

NB: If I have to parse, read into, or interpret your message or your samples to figure out how they could be relevant to this job… I will just skip your application. The whole point here is to figure out if you are the kind of person I should hand off to Will. A part of that is your writing experience and skill. Another part of that is your ability to make his job easier, rather than harder, and right now I’m the proxy for that.

What about salary? Terms? Stock?

I have no idea.

If that’s your first concern, I’d say, don’t apply for this.

But if you have relevant experience, or if you want experience writing for a big and exciting newsletter, then you know what to do.

Not a good email

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Today is the last day of my promo for Lawrence Bernstein’s Lead Gen Legend. My promo ends at midnight tonight.

There was some confusion about the deadline because some people interpret “12 midnight Sunday” to be the first minute of Sunday, rather than the last.

Well, that’s not how I interpret it or have interpreted it, ever. If you want proof, take a look at all my previous promos that end at 12 midnight of day x. I always take that to mean the end of day x, rather than the very beginning.

Still, this is something I will fix going forward, by removing any ambiguity, and ending future promos at 11:59pm.

So far, a healthy number of people have bought this offer, including a reader named Mike, who bought via yesterday’s 4th-of-July, “All experience hath shewn” email.

After buying, Mike wrote me to say:

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Thanks John!

I just bought this. I’m assuming you will need the receipt to get access to your bonuses, so I have attached it.

I also sense that today’s email will go into your bonus of Emails that did well!

===

If you have bought Lead Gen Legend during this promo, no need to send me your receipt.

I will get that info from Lawrence. Just bear with me, because I am delivering the bonuses by hand, and over the past 36 hours, a bunch of people have bought. I will batch all the bonus-delivery into one gruesome task, and will do it as soon as the promo ends.

As for Mike’s comment that yesterday’s email is going into “Emails that did well,” that’s in reference to one of the bonuses I am giving away with this offer, an ever-expanding swipe file of my own outstanding emails.

Yesterday’s email will NOT be going into that swipe file.

Yesterday’s email yesterday was thoughtful, clever, and seemingly persuasive, if I do honk my own honker myself. And yes, yesterday’s email did drive in some sales (Mike’s included). But yesterday’s email underperformed relative to other emails I sent during this promo.

It all goes to support my point that, unless you know the behind-the-scenes results, it’s impossible to evaluate copy as good or not, or to know that you are modeling something that actually worked.

Cue Lawrence’s Lead Gen Legend.

Lead Gen Legend is a massive, searchable collection of winning lead gen advertising.

With direct response ads, you can use a proxy for secret and hidden behind-the-scenes results. That proxy is whether an ad was run hundreds of thousands of times over the span of months, years or decades.

This tracking of winning ads is what Lawrence has been doing, patiently, obsessively, over his career.

In addition to which, Lawrence has a long tenure in the DR industry. He has a ton of insider contacts. He has worked with many ultra-successful direct response businesses.

Lawrence knows more behind-the-scenes direct response stuff than both you and me combined, and he shares some of that as commentary and context inside Lead Gen Legend.

In addition to that addition, I am also offering the following free bonuses if you get Lawrence’s Lead Gen Legend by the end of day today, Sunday:

FREE BONUS #1. “Emails that did well”

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. “Core Promise Workshop and Q&A call” recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #4. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

Again, these bonuses disappear tonight, Sunday, at end of day, which I tend to call midnight. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:

https://bejakovic.com/leadgen

P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.

How one copywriter gets clients a dozen at a time

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Back in March, I put out a call among the successful copywriters I know, asking if they have some sexy new way to get copywriting clients.

One of the people who replied was Dawn Apuan, the owner of Copy Queens Ink. Dawn wrote:

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The strategy that’s worked the best for me over the years and brought in multiple six figures is getting paid to get clients by being the resident copy “guru” for a coaching program or mastermind.

The coach pays me monthly to do calls and/or provide feedback for clients (the exact deliverables depend on the coach). The clients get a TON of value and then inevitably some hire me to do it for them or work with them in some capacity.

I’ve never heard anyone talk about this strategy? I’m sure others do it and I may just not be aware of it but it’s been fun and extremely lucrative for me.

===

Harumph. That was my initial reaction.

Not that I doubt that being the resident copywriting guru in a mastermind will get you clients. I lucked into one such situation 5 years ago, and I got the easiest, most generous deals with some of the biggest clients I’ve ever had that way.

But still, harrrrumph.

If getting copywriting clients is a hurdle, Dawn’s approach just seemed to replace it with a significantly bigger hurdle, which is to locate business masterminds, somehow connect with the owners, and get those owners to then endorse you to all their members.

I mean, the one time it happened to me, it seemed to be completely random and unrepeatable.

Except…

For Dawn, becoming the resident copywriting guru has been neither random nor unrepeatable.

She has done it consciously, a half dozen times or more, using straightforward strategies that pretty much anyone can replicate.

Dawn and I got on a call. I wanted to grill her about how she became the resident copywriting guru inside a business mastermind a half dozen times.

Dawn obliged.

We recorded the call, with a view to maybe using it in the future in some unspecified way.

Well, the time has come.

I am currently promoting Lawrence Bernstein’s Lead Gen Legend, a giant swipe file of winning lead gen copy.

I asked Dawn if I could share the video we recorded, in which she lays out her secrets, as a bonus for my promo, as long as the people who got it would also get on her list. Dawn agreed.

So that is now the first of three new, additional bonuses I am including with this offer, bonuses which will vanish tomorrow night, Sunday, at 12 midnight PST.

The total offer now stands as:

====>>> Lead Gen Legend <<<====

… which brings together hundreds of winning lead gen ads across 58 industries, plus Lawrence’s expert commentary and context, at $300 off the usual price.

FREE BONUS #1. Emails that did well

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. Core Promise Workshop and Q&A call recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

FREE BONUS #4. “How to get copywriting clients a dozen at a time”

A recording of of the call I did with Dawn Apuan, grilling her on how she has been able to become the resident copywriting guru in multiple business masterminds, and rake in dozens of clients at a time.

FREE BONUS #5. A lazy, ‘mom & pop’ ad template to add 3-4 buyers to your email list every day, at a slight profit”

Nick Bandy’s lazy but effective way of creating ads to get people to buy his low-ticket front-end offer and get on his email list.

This is part of Nick’s $500 training on running a low-ticket funnel, but it’s just as applicable if all you wanna do is run lead gen ads.

It’s yours free as part of this Lead Gen Offer, though you will have to additionally opt in to Nick’s list to get it.

FREE BONUS #6. “The second coming of Gary Bencivenga” ad and landing page

A few months ago, I found a guy who was running an ad on Facebook… telling you he will write an ad to beat your best performing ad… and if he doesn’t succeed in beating it, he’ll give you all your money back.

The offer started at $97 and has been going up each time he sells out the slots he’s got for the month. It currently sells for $247. It was a brilliant, modern application of the classic Gary Bencivenga agency ad.

I’m planning to model this same approach to get advertorial clients. If you’d like the ad and the landing page copy, they are yours as part of this bonus bundle.

Again, these bonuses disappear tomorrow, Sunday, at 12 midnight PST. If you would like to get them before then, and also benefit from the generous $300 discount Lawrence is offering during this promo, here’s where to go:

https://bejakovic.com/leadgen

P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.

All experience hath shewn

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For the past year, I’ve been memorizing, one line a day, various famous poems and speeches and passages.

At some point, I memorized the preamble to the Declaration of Independence.

You probably know the “all men are created equal” and the “life, liberty, and the pursuit of hamburgers” bits.

But have you ever noticed the following piece of psychological insight in the nation’s founding document?

“All experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.”

In short, that passage says that people prefer the status quo to just about anything else, regardless of how bad the status quo is.

That might seem like a trivial observation.

It is not. It reminded me of an issue of the Gary Halbert Letter (another founding document of the great American experiment), in which Gary asks what the three following situations, all very different from each other, all have in common:

1. “A guy buys a beer joint that’s doing a good business in a blue collar neighborhood. His first move is to decorate the joint and give it a little class and to lower his prices.” Result: He loses most of his customers.

2. “A guy who has never broken 100 is shooting a round of golf. After the first 9 holes, he notices he’s doing exceptionally well and has only used up 36 strokes. And, if he keeps this up for the next 9 holes, he’ll shoot par for the first time in his life.” He finishes the course with 103 strokes.

3. A wealthy Cuban businessman has all his wealth confiscated by the Castro regime. He moves to Miami with nothing. Within a short time, he’s rich again.

Says Gary, what these situations all have in common is a primary human driver, even more powerful than sex, greed, and curiosity. That primary human driver is the need to stick with the status quo.

I don’t know about you, but I personally cling to the status quo while also fighting against it daily. It’s hard work, but what else is there?

Anyways, my point today was just to share that line from the Declaration of Independence of you, because it is great, and because it’s been playing in my head for the past year.

It speaks to a fundamental human truth, as relevant today as it was then, as prevalent in politics as it is in business.

Speaking of business… business needs to be done now.

I am currently promoting Lawrence Bernstein’s Lead Gen Legend, a giant swipe file of massively successful lead gen copy, with examples from right now all the way back to revolutionary times (ok, maybe not, but pretty close).

If you need a way to tie Lead Gen Legend into the topic of today’s email, go back to the status quo thing.

We all have our own routine and limited ideas for writing copy and making sales appeals. But status quo inputs beget status quo results.

It takes an outside impetus to push us out of that status quo, and to open up new vistas of conversion and profit. A curated swipe file of winning ads can be just the thing. Gary Halbert would agree.

If you are mildly convinced by that argument, I will warm you up a bit more by including several bonuses with Lead Gen Legend, if you get it before tomorrow, Sunday, July 5 at 12 midnight PST.

The ones I’ve announced so far:

FREE BONUS #1. Emails that did well

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as former Agora Financial copy chief Joe Schriefer has said, “one of the best email writers out there.”

FREE BONUS #2. Core Promise Workshop and Q&A call recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

Again, my bonuses are good only until tomorrow, Sunday, at 12 midnight PST.

Lawrence has also generously agreed to lower the price of Lead Gen Legend during this promo by $300 from its usual $379 price, so it is now a very attractive $79.

If you’d like to get it before it becomes necessary for me to dissolve this offer:

https://bejakovic.com/leadgen

The 100% Headline Swipe (Raking in Response for 75 Years)

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This week, I’m promoting Lawrence Bernstein’s Lead Gen Legend offer, a giant collection of winning lead gen ads, searchable by category, along with expert commentary and context by Lawrence himself.

I’m also throwing in some exclusive bonuses, one of which is “Emails that did well,” my own private list of emails I’ve written (and will write) that have stood out (and will stand out) in terms of results.

Because all emails are NOT created equal.

And unless you know the behind-the-scenes results, there’s no way for you to know which emails pulled in pulled in 2x-3x the sales of others.

In other words, if you’re swiping, you might be swiping the wrong thing.

Speaking of, when I started to promote Lead Gen Legend, Lawrence sent me one particular email he had used to promote Lead Gen Legend to his own list.

Said Lawrence, “This was a rare, ridiculously successful email multiple times it was sent.”

I am reproducing Lawrence’s email below in full in order to:

1. Share a valuable marketing lesson (the promised “100% headline swipe” that’s been working for 75 years)

2. Give you an email to swipe if you wanna swipe something that was “rare” and “ridiculously successful” on the multiple times it was sent

2. Get you a bit warmer to the idea of grabbing Lead Gen Legend yourself, while my bonus offer and Lawrence’s generous discount are still live.

Play it again, Lawrence:

===

How’s that for a cheesy subject line?

The cringe factor almost kept me from sending it.

But I’ll tell you something, …

If my head were on the chopping block and I had to come up with a winning lead in 60 seconds or less…

This 1952 vintage headline would be on my shortlist!

Raking in response for almost 75 years

This headline was so good Gene Schwartz reused it himself… the ad below evolved directly from the one above.

It’s been deployed in a dozen markets and it’s a longtime favorite of chiropractors.

Same setup, different market with over one thousand insertions for the 1965 book: “How to Avoid Probate.”

Geographically… demographically… psychographically...

There’s just no limit to how you can use this headline template.

From retirees in Florida… to chiropractors in Kansas… to gold investors in Singapore…

This headline beckons to them like a lighthouse in a sea of clutter.

The “Why hasn’t ‘Group X’ been told these facts?” template…

is a simple yet powerful way to target ideal prospects, suffering from a common problem.

And while Gene Schwartz used it to sell information, today it’s used almost exclusively for lead generation in health and wealth.

If there’s a better problem–agitation–solution setup, I haven’t seen it.

A favorite of chiropractors — this one had multiple full pages in the Chicago Tribune.

12,000+ ad insertions for this reverse mortgage ad (2016–2021)

If you were to read some of these earlier ads today, they might not feel like the most compelling copy on the planet.

And that’s a good thing because it proves just how universal this tested template really is.

It works for copy neophytes and veterans alike. And on that note:

For ​the next two days, you can round up 707 proven ideas ​for lead generation in any market… and take advantage of a $300 credit I’ve reserved for you.

Find it here: ​https://bejakovic.com/leadgen​

Yours for bolder response,

Lawrence (and John)

P.S. While almost nothing is 100%, this offer may be as close as it gets.

On average I write 3.4 good emails a month

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Over the past 8 years of running this daily newsletter, I have had a long line of big-name direct marketers and A-list copywriters come and go as subscribers.

Along the way, many have had good things to say about my abilities as an email copywriter. My favorite is from Joe Schriefer, who at the time was the copy chief at Agora Financial, one of the biggest imprints at one of the biggest direct response publishers. Joe wrote me one time and said:

“Just wanted to tell you how much I enjoy reading your emails. I think you’re one of the best email writers out there!”

I’m telling you this to set up the following shocking and quite depressing fact:

Even though I write and send an email every day, I on average write only 3.4 good emails a month.

Here’s how I know:

Earlier this year, I finally did something I shoulda done on day 0 of starting this newsletter. I created a new Google Doc, and I named it “Emails that did well.”

Ever since, when an email stands out in terms of results — usually sales made, but sometimes for other reasons, like getting a lot of qualified leads, or opening an unexpected new door, or simply getting an unusual amount of engagement — I put it in this document, along with a short summary of the results that made me think the email did well.

Over the past 5 months, since the end of January, I have put 17 emails into the “Emails that did well” document. By my math, that works out to 3.4 emails a month. That’s barely over 10%.

What about the remaining ~90% of emails I write?

I reckon they are doing their work still, and are moving some of the people somewhat closer to the hole, as marketer Travis Sago likes to say.

Still, fewer than 10% of my emails appear to be outstanding in terms of their impact. (For the record, none of these “Emails that did well” is a “cart close, last call” email. “Cart close” emails work great, but for reasons other than the copy.)

Would you like to know which of my emails did well this year?

Would you like to have running access to the emails of mine that do well in the future, for as long as I keep writing this newsletter?

If you would, I’ll make you a deal:

I’m currently promoting Lawrence Bernstein’s Lead Gen Legend. This is a massive swipe file of winning lead gen copy and set of special reports on lead gen, which Lawrence normally sells for $379, but which he is making available for $79 during my promo, because that’s the deal I made with him.

I bought Lead Gen Legend myself earlier this because I was sold on it myself, without thinking to ever promote it as an affiliate.

I am promoting it now because I think it’s great, like everything else Lawrence sells, and a sweet deal at just $79.

At the same time, I’ve learned a bit or two during these 8 years of running my own newsletter.

That’s why I’m also including the following three bonuses to Lawrence’s core offer:

FREE BONUS #1. Emails that did well

I’ll give you access to my “Emails that did well” document, now and in perpetuity. You can see which of my past emails did well and why. And as I update the document, you will see which future emails have done well. In a way, it’s a swipe file of outstanding email copy, from, as Joe Schriefer would say, “one of the best email writers out there.”

FREE BONUS #2. Core Promise Workshop and Q&A call recording

I recently sold this workshop recording for $97, along with some bonuses. It’s yours free (minus the bonuses) if you get Lawrence’s Lead Gen Legend for $79.

FREE BONUS #3. “Perfect Lead Gen Offer”

Not my idea. Also not a specific offer template you can swipe. Rather, a simple but counterintuitive process for figuring out what offer to make in your lead gen ads to maximize lifetime value and minimize ad costs.

If you want it, or at a part of it, here’s where to go:

https://bejakovic.com/leadgen

P.S. To get $300 off the regular $379 price of Lead Gen Legend, put in the coupon code BEJAKO on the cart page. Lawrence has these instructions on the page itself, but it’s a bit hidden, and some people have written me in confusion about it.

Make this your hobby

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Yesterday I started promoting Lead Gen Legend, “the world’s most powerful lead gen library.”

Lead Gen Legend is a giant swipe file plus much other stuff of value, put out by Lawrence Bernstein.

I bought Lead Gen Legend myself when it first came out, with no thought of promoting it as an affiliate, simply because I was sold on the value of it myself.

I am promoting it now because I think it’s great, and because I think you can profit from it.

My email yesterday managed to convey this, and actually made sales from several forward-looking marketers. It also drew some questions, such as the following:

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Love the Lambo garage joke. You mentioned you’d address this in the next couple of days, but quick question now, is this library mostly historical context, or is it easy to swipe and adapt if I’m actively building out a cold email/digital agency list right now?

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Being myself an opportunity seeker, I am sympathetic to the search for things that are “easy to swipe and adapt.”

But the fact is, a swipe file is not a template library, where you just plug in the name of your offer and come out with a ready-made ad or email.

That happens to be the great value of a swipe file, particularly of historical, possibly forgotten ads.

Don’t take it from me. Take it from Dan Kennedy, at one point the highest-paid copywriter on planet Earth, and almost certainly the most knowledgeable direct marketer on said planet. Says Dan:

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I am an advocate of spending a lot of time looking backwards in order to go forwards, because the people that did it a decade ago or longer, everybody had to be better than we have to be now to get the results, because they didn’t have tools.

So the guy who managed to sell a $200 “get rich in real estate” course in 1923, what had to happen?

By the way, his process wasn’t much different than our process. Just he didn’t have any tools.

So he ran a lead generation ad and people wrote in or sent in a dollar or sent in four postage stamps in order to get his free report.

He then sent them his sales letter, and then they had to read, and then they had to get a postal money order, and not talk themselves out of it while they were getting a postal money order, and then they had to mail in the postal money order to a stranger they didn’t know from Adam’s house cat, and know they were gonna wait a month before they ever saw anything.

What that guy did was much harder than what we have to do today. He HAD to be better.

So there’s a good chance of discovering something he was doing that has been kind of lost through the years, that nobody feels compelled to do now, but if they added it to what they’re doing it would help their results considerably.

So I’m very big on going backwards in order to go forwards. So dredge up the old stuff. Make that your hobby if you’re serious about this thing.

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All that’s to say, Lead Gen Legend contains old stuff. It also contains new stuff. (I’ll give you an example of both in another email during this promo.)

One way or another though, new or old, you’ll have to play with these ads and ideas a bit, to spot stuff that has been lost on others, to make them pay for you.

Like Dan says, make this your hobby, at least if you’re serious about this marketing thing. And your results will improve considerably.

If you’d like to get Lead Gen Legend now, and profit from the experience and skill of generations of direct marketers who simply HAD to be better than anyone working today, so you can get results that your competition can only look at with envy and frustration, then here’s where to go to start your new hobby:

https://bejakovic.com/leadgen