It’s 1:34pm as I write this but it’s dark.
I’m inside a freezing Boeing 777 somewhere above the Atlantic ocean, flying from Barcelona to New York.
Lunch is over and now the crew has walked down the cabin, telling us to put the blinds down. I can only guess that this is an attempt to reduce future jet lag. Like kindergartners, it seems we passengers have to get our afternoon nap.
Lots of things happened to me on the way to the plane today.
And lots of things happened in my business over the past 24 hours.
I thought of different ways to try to fit the most important and interesting of these events into my email today.
Fortunately, I remembered all the student emails I’ve critiqued over the past few weeks as part of my little Write & Profit coaching program.
One thing I’ve been repeating often to the folks in that group is that they are trying to do too much in their emails… to say too much… that what they have is really two or three or even nine emails’ worth of content.
So let me stop myself and leave you with this advice for today:
If your email isn’t clicking, you are probably trying to say too much.
Now that I’ve told you that I’ll go back to sitting in the dark, or maybe I’ll take that kindergartner nap.
I want to be in shape for tomorrow so I can get to the last of the affiliate promotions I’ll be doing for the foreseeable future, and tell you about an exciting and legit business opportunity for working copywriters.