Business Ideas

The guy who sold the Brooklyn Bridge (lights)

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A long time ago, in a chair very very near away, I read a story about a guy who bought the Brooklyn Bridge.

Well, he bought the lights of the Brooklyn Bridge, which were due to be replaced with new, brighter, more energy-efficient lights.

And then, some time later, one by one, the same guy sold the same lights, at a profit.

This guy, name Joe Pilato, flips random stuff for fun, because the business is not really all that great.

Pilato bought 123 of the Brooklyn Bridge lights for about $4.3k, and and he “made in total” between $13k and $14k. It’s not clear if that’s profit or revenue because it took Pilato a year to offload the lights — and along the way he had to pay for storage, transportation, cleaning, and even marketing.

But do the numbers really matter?

That snippet, “the guy who sold the Brooklyn Bridge (lights),” was good enough to get Pilato featured in a national magazine (one of a few still left with circulation of millions).

It will be a tagline he can use for the rest of his natural life to sell himself and his “flipping insider” knowledge if he were to create a bizopp course out of it, or a book on the matter, or if he wanted to get featured on podcasts or when Oprah does a segment on flipping (yeah right).

The point being:

A notable, simple, fascinating tagline, which is actually based on a pretty lousy reality (the numbers again are maybe $5k in profit, over the course of a year, and are completely unscalable), is worth more in positioning gold than an unremarkable, complicated, unglamorous summary of a genuinely successful project (“I flipped a beat-down house in Towson, MD, in just 4 months and made a profit of $67k, and that was just one of five such projects in the last year”).

He who has ears, let him hear.

Meanwhile, one thing I didn’t realize until pretty recent (I’m a slow learner, and much isolated from the world) is that “the guy who sold the Brooklyn Bridge” is such an effective tagline because it’s actually been used to describe a number of famous con men over the past century.

Con men have legitimately been selling the Brooklyn Bridge, often for cheap, to very gullible newcomers to New York, who were hoping to get something for nothing, but who ended up getting nothing for something.

That’s a bit of research that that didn’t make it into my new 10 Commandments book.

But there is a lot in that book about con men, and about valuable and even legal marketing and business and persuasion lessons that can be extracted from their sneaky and deceiving ways.

If that’s something you can imagine finding interesting:

https://bejakovic.com/new10commandments

A billionaire’s personal positioning test

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A few days ago, a new reader and Copy Riddles member named Tim wrote me an email with the subject line, “a billionaire’s bullet idea.” Tim’s email said:

“This guy, Jason Cohen, founded a few billion dollar companies. Anyways, he wrote an article you might like and seems relevant to Copy Riddles.”

Tim linked to Cohen’s article, “The Opposite Test,” the gist of which was the following:

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So here’s my Opposite Test: For each feature/benefit bullet point, construct its negative and see if that statement is ridiculous. Would anyone be able to construct a rational strategy with that negative? Perhaps a competitor already has! If the negative is indeed ridiculous, if it would be impossible to have a product or positioning or strategy that included the negative, it means this bullet point is trivial, obvious, mandatory, or at least undifferentiating from the competition.

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This one of those ideas that is not 100% true but is 100% useful. Try it yourself and see. Take any well-established promise or positioning idea in your industry, even one that seems unassailable, and turn it around:

“Get rich quickly” => “Get rich slowly” [worked for Gary Bencivenga]

“How to Win Friends and Influence People” => “Winning Through Intimidation” [worked for Robert Ringer]

“Getting to Yes” => “Start with No” [worked for Jim Camp]

The underlying psychology here is that we don’t just align ourselves to certain people and ideas. Just as often, or probably more often, we align ourselves in opposition to certain people and ideas. The devil you know is better than the devil you don’t… unless you’ve really grown to hate the devil you know, in which, case any other devil, no matter how bad, will do.

I’m telling you this because I’m thinking of the next book I want to write, about personal positioning, and I’m testing out ideas for that.

In the meantime, I can point you to my new 10 Commandments book in case you still haven’t read that. My book has been on sale since May and has slowly accumulated 26 reviews, all of them 5 star. Here’s one from the same Tim who wrote me about the Opposite Test:

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“A new favorite”

You know, I’ve read a lot of books in this space and this is one of my favorites. He skips over the common knowledge and dives into really eye opening insights.

He condenses lots of research into a really fun book. I’ll be rereading this one soon.

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If you want to read probably the best thing I’ve written to date, in a fun and small package, for just $4.99:

https://bejakovic.com/new10commandments

What everybody ought to know… about this online investor business

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This morning, I was sitting in a noisy cafe with music playing and coffee machines steaming away and a lampshade swinging above my head in the breeze. Amid all this confusion, I was trying to focus. I was looking for offers to promote.

I have several new and interesting offers slated for the next days and weeks. But what for today?

One of my go-tos on days like today is Travis Sago’s Royalty Ronin community, which I lurk, learn, and even occasionally participate in.

Being in Ronin and following Travis’s advice has made me tens of thousands of dollars over the past 18 months that I’ve been subscribed to it, via new offers I’ve made, and via making me more money out of offers I already have. That’s why I keep recommending Ronin in my emails whenever I have a bit of a chance.

So this morning, I went to check out the Ronin front page.

In the past, Travis ran a free trial offer for Ronin. It makes sense to do a free trial because Ronin is 1) expensive ($299/month) and 2) a monthly charge (which everyone hates, including people who can afford it).

For a long time, that free trial offer was the norm.

But then, at odd times, including times when I promoted Ronin previously, it turned out that the free trial had disappeared. Then it came back. Then it disappeared again. Then the price dropped. Then it went back to normal. I guess Travis is constantly experimenting with the offer.

Today, when I thought of promoting Ronin, I went to check what the current front page looks like.

At first, I was confused. Then shocked.

It turns out there’s no free trial at the moment. Ok.

It turns out the price is the usual $299/month. Ok.

What had me confused and shocked is that right now, the entire Ronin community is open.

You can see all the members inside, read all their posts, as well as the comments.

You can see the “Welcome! START HERE!” post, which links to the “8-Day New Ronin Action Plan,” which is also currently open to everyone. You can see Travis’s advice on topics like partner getting, licensing, and “coffee dates,” and how to do that in just the next few days.

The only stuff that remains restricted, unless you’re actually a paying Ronin member, is the courses area, which contains about a dozen specialized trainings. Plus you don’t get access to the Royalty Ronin bonuses, which is a library of Travis’s courses that adds up to $12k in real-world value. And of course, you can’t participate or post in the community, but only observe and read.

This extra stuff is definitely worth paying for. But even without it, there’s enough valuable info inside the freely available Ronin community to fill a few airplane hangars with.

At least for the moment.

The current “everything in the open” offer might be a glitch. Maybe it will disappear very soon.

Maybe. Or maybe it’s just old-school marketing.

I remember a long time ago Andre Chaperon talking about lead magnets you didn’t have to sign up for.

Andre would simply lay out the entire, high-value lead magnet on his web site as a web page. He would then have an optin at the end of all that for the people who had gone to the trouble of reading the whole thing, which, unsurprisingly, turned out to be very high-quality leads.

Of course, there’s nothing new under the sun, and Andre didn’t invent this strategy.

It goes back millions of years, back to when brontosauruses ran direct-response weight-loss offers in the Jurrasic Times.

A little more seriously, it goes back at least to the 1940s, and the famous “What everybody ought to know… About This Stock and Bonds Business” ad.

That ad ran in major newspapers across the country. It featured 6,000 densely packed words of info and education about stocks and bonds, and a buried offer at the end, which drew tons of highly qualified leads for Merryl Lynch for over 10 years.

I thought about how to adapt that headline to the currently open Royalty Ronin community.

“What everybody ought to know about…”

I tried out different angles.

Eventually I remembered something Travis repeats over and over in Ronin, about how he really doesn’t have any ambition to be an entrepreneur or business owner. Running a business day after day is not for him, he says.

Rather, his goal is to be an investor, somebody who makes small bets that don’t cost much if they don’t pay off, but that have unlimited upside and the potential to pay him for years to come if they do work out.

Specifically, Travis talks about about how to be an online investor, making small bets on your own online products or audiences, or those of others.

And if you have no money to invest? That’s okay. Travis also talks about how you can invest other things, like your resourcefulness, your willingness to make connections, or your skills and expertise.

In any case, if you want to know what everybody ought to know about this online investor business, here’s an incredible free resource for you:

https://bejakovic.com/ronin

Ben Settle & Dan Kennedy both said it — but who was the original source?

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Here’s the history of the men who influenced me to be where I am today, writing you this email:

Patient readers know my susceptibility and fondness for the phrase, “The only real security is your ability to produce.”

I read that idea in a Ben Settle email back in 2017, which got me to sign up to Ben’s Email Players newsletter, which eventually convinced me to start sending daily emails myself.

As Ben wrote in that email, he himself got the “ability to produce” idea from an even older Dan Kennedy newsletter. I thought it stopped there, even though I always felt that “ability to produce” is an odd phrase for Dan Kennedy to invent. (Perhaps that’s why it stuck in my mind so.)

But, as I found out only last week, this phrase is not a strange Dan Kennedy construction.

The quote about “ability to produce” actually goes back to Douglas MacArthur, one of only five 5-star generals in the history of the United States.

MacArthur’s quote, such as I could trace it, was “Security lies in our ability to produce.” MacArthur was speaking quite literally, about national security and the importance of industry and agriculture to that.

But I’m not here to talk tariffs. I’m telling you this because this is a newsletter about ideas, specifically insightful ideas, even more specifically, insightful ideas that you can apply and bring into reality and profit from.

And on that note, I have a new offer for you. It’s a $3.99 ebook called Click Send Earn.

This book is written by Igor Kheifets. I’ve known Igor for a while. Back in 2021, I gave a presentation inside his List Building Lifestyle mastermind, which eventually turned into my Simple Money Emails course.

I bought Igor’s book last week because, frankly, I was curious about the funnel he was using to sell it.

But I read the book as well. And I was surprised, in a very positive sense.

As Igor said somewhere (in private, not inside this book) he could charge $97-$297 for the info that’s inside. And I believe it. So I reached out to him and asked to promote his book, for the following three reasons:

First off, this book is very clearly written by Igor, not by AI, not a ghostwriter.

Second, it lays out how Igor walked the familiar rags-to-riches route — which in his case was literal, because he used to clean toilets at a hotel once upon a time, and now makes millions a year via email.

The book lays out lessons learned along the way and gives you the business blueprint that Igor uses today, and which he teaches others, for how to build and grow and monetize email lists.

Third, this book has ideas in it that were new and insightful for me. For example, it was early in Igor’s book (p. 11) that I learned that that “ability to produce” quote is not from Ben Settle or even Dan Kennedy, but from Douglas MacArthur.

Like I said, when I bought Igor’s book, I bought it out of curiosity around the marketing.

But I thought my audience — “MY audience is different” — is too sophisticated when it comes to email marketing to profit from a book titled Click Send Earn.

Well, like I said, I’ve since read the book. I’ve learned new things and gotten value from it. I can get behind and endorse everything he teaches inside this book. That’s why I asked Igor to promote it.

And that’s what I’m doing right now, recommending it to you.

If you’re looking for a proven (by Igor, and his students) blueprint for a successful email-based business, then buy this book, read it, apply it, and profit. Here’s the link:

https://bejakovic.com/clicksendearn

The catch behind my “me write book for you, for free” offer

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Yesterday, I wrote an email with the following offer:

“What if I write, publish, and even run ads to a book for you and your business… for free?”

… to which I got a bunch of confused responses, asking me what exactly I’m offering. A sampling:

#1: “Sounds too good to be true.”

#2: “I guess I don’t understand yet how the full offer works. So you provide a free service, and what’s in it for you?”

#3: “How long, what’s involved, and how much?”

Maybe there’s a copywriting lesson here. In the words of the man with the French castle, David Ogilvy, “The customer is not a moron. She’s your wife.”

I’ve never been married, and inshallah, I never will be. But I can imagine that, if over breakfast on a beautiful Sunday morning, I were to grin at my fairy-wife and say, “Honey, how about we go spend the day with your mother?” she would cross her arms and say, “What gives? What are you up to? What’s the catch?”

So let me be 100% clear about my offer, what’s involved, and what the catch is. My offer is this:

I write, publish, and even run ads to a book for you and your business… for free. Just like I said yesterday.

As for what’s involved, I have to admit I don’t know.

I’ve written and self-published a lot of books for myself. I’ve never written or published a book for somebody else, and I have no idea how long that might take.

I do know I am only willing to do this if you already have a good deal of content (emails, podcast episodes, videos, etc) that I could repurpose into a book… or if you have a good deal of expertise that I could pull out of you fairly quickly, over a few hours on Zoom.

And now the catch:

The end-goal of this book would be to drive impressed and eager readers to an existing, scalable, high-ticket offer of yours, which is already proven and selling.

We’d split the profits on those sales in some way we agree on. I would only get paid once this new money is sitting in your bank account.

In other words, I’m willing to do all the work and take on all the risk, including paying for ads.

If this process works out as planned, you’ve just come across a new way to make extra sales of your high-ticket offer, ideally every month, without having to do anything, either now or in the future.

If it doesn’t work, you’ve got a book on Amazon that you can point people to with pride.

So now that you know the full details, how about we go spend the day with your mother?

If this fully transparent proposal sounds like it could benefit you, then hit reply, and let’s talk in more detail.

And if you know somebody else who might be a fit — say, somebody with a podcast that’s been running for a while, with a $1k+ course or membership or group coaching, but no book — then forward them my email, and maybe do them a favor.

Me write book for you, for free?

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I’ve been checking who bought during last week’s Copy Riddles promo. It was a $997 offer, hence not cheap. You gotta build up lots of trust and likability to sell an offer like that via just email, and that takes time, right?

Sure enough, most of the people who bought from me are repeat customers and many have been on my list for years.

At the same time:

One guy who bought joined my list on July 6th, via the lead magnet I offer at the end of my new 10 Commandments book.

This guy hasn’t bought anything else from me aside from that book. He had only about a week of my charming and immensely persuasive emailing, as far as the “trust and likability” go, before I put the $997 offer in front of him, and he decided to take me up on it.

Here’s another fact:

I’ve been running Amazon ads for my book. I’m running ads at a loss — I give more to Amazon to sell a copy of my book than Amazon pays me in royalties.

I’m happy with this arrangement.

I couldn’t ask for better leads than people who buy and read my book. (Some of my best and longest-running customers came via my original 10 Commandments book.)

I don’t know if the guy who bought Copy Riddles came via an ad. But if he didn’t, somebody else will.

And in any case, every book sold on Amazon today, via ads or otherwise, makes it more likely that more books will sell tomorrow. And many of those people will get on my list, and will buy products that cost in total hundreds, or thousands, or maybe tens of thousands of dollars.

And with that I got an offer for you:

I have a lot of experience writing and publishing and even advertising books on Kindle.

Actually, my first successful “business venture,” from before I even got paid a single red cent to write sales copy, and before I even knew what copywriting is, was self-publishing books on Amazon.

So I had an idea recently.

What if I write, publish, and even run ads to a book for you and your business… for free?

Some terms and conditions would apply.

Like for example, you would need to have an offer on the back end that’s selling right now for $1k or more (and actually making sales).

You would also need existing content I could use as starter material, or at least expertise that I could yank out of you via some non-invasive procedure.

I don’t know if this is of any interest to you.

But if it is, and if the terms and conditions above sound reasonable to you, then hit reply and we can talk in more detail.

Millionaire math used by the wealthiest people, but not me

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Yesterday morning, my time, I concluded the “Unannounced Bonus” promo I had been running all past week.

As usual, the final day of the promo was an exhausting barrage of emails.

The last thing I wanted to do yesterday was to think or write more about that promo or how it went.

But today, I did what I usually do and looked at my “Unannounced Bonus” promo — how it went, how it compared to previous promos, what I can learn.

Let me shoo the elephant out of the closet right away, and make the gray beast dance:

This “Unannounced Bonus” promo made fewer sales of Copy Riddles, across 7 days, than I made last year during the last promo I ran for CR, which I called the “White Tuesday” promo, and which lasted just 2 days.

Before you either feel too bad for me or start to maliciously gloat, let me say that the “White Tuesday” promo surprised even me by how well it did.

And though the “Unannounced Bonus” promo did less than that, it still made more in a week than I would likely be making in a month if I had a proper job. It also paid me an effective per-email rate that’s many hundreds of dollars higher than I was making back at the peak of my freelance copywriting career.

But, with all that self-reassuring done, the fact remains I made fewer sales now, over 7 days, than last year, over 2 days.

What’s going on?

I made a list of 10 possible explanations for myself. All of them are legit, and all possibly contributed. But there’s one big one that stands out to me, and that I want to highlight to you too:

During the “White Tuesday” promo last year, part of the offer was a payment plan for Copy Riddles.

95% of people who bought during that promo took the payment plan.

During the “Unannounced Bonus” promo that just ended, part of the offer was once again a payment plan for Copy Riddles.

But just 33% of people who bought during this promo took the payment plan.

The difference is that this time, I was partnering with Lawrence Bernstein, and offering a lifetime subscription to his Ad Money Machine as a bonus for Copy Riddles. (And vice versa — Lawrence was also promoting the offer to his list.)

Due to the uniqueness of this arrangement, I agreed with Lawrence we’d offer the same payment plan as he offered the last time he made the offer of a lifetime subscription for Ad Money Machine…

… which, as I said, 33% of buyers ended up finding enticing.

On the other hand, last year, I followed a very specific payment plan philosophy. 95% of people found that payment plan enticing, and much more importantly, a greater total number of sales came out of it.

Maybe you remember what the payment plan was that I offered for White Tuesday. If not, my emails are all archived on my site, and you can find the campaign there. You can look it up, and see what the exact payment plan was.

But I’ll tell you one thing:

Even if you know the specifics of what I did publicly, you’re unlikely to glean the underlying payment plan philosophy, or the most exciting and valuable marketing trick resulting from that philosophy, which is applied behind the scenes.

I’ll tell you a second thing:

The payment plan philosophy I followed last year came from a 13-minute video by Travis Sago, titled “Millionaire Math Used by the Wealthiest People.”

If you’ve already taken me up on my recommendation to sign up for Travis’s Royalty Ronin community (I myself am a paying member), then you can find this 13-minute video as a bonus inside the Phoneless Sales Machine course, which normally sells for $2,000, and which Travis gives away as a free bonus for those who are in Royalty Ronin.

If you haven’t taken me up on my recommendation to sign up for Travis’s Royalty Ronin community, then I can only tell you Royalty Ronin is expensive. Very expensive. Particularly if you sign up and do nothing with the information.

On the other hand, if you are selling offers online — specifically, info products like courses or ebooks — and if you apply just this one idea from Travis about payment plans, it could well be worth thousands of dollars to you by the end of this week alone, and much, much more in the coming weeks, months, and years.

If you want to invest in a month of Ronin, and see how quickly and thoroughly you can make your money back:

https://bejakovic.com/ronin

The DR world’s secret referral network

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Here’s a little story of secret networks making referrals around the world:

Back in 2023, I met a copywriter at a conference in Poland. We hit it off, and stayed in touch.

This guy is French, but he was working in Switzerland as copy chief at a supplement company. He wanted to quit this 9-5 job and go freelance — but living in Switzerland ain’t cheap. In order to have the confidence to quit his 9-5, he would need at least one really good copywriting client.

He asked if I knew anybody.

I did not.

But I did know an international man of mystery, connections, and influence, Lawrence Bernstein.

I had gotten connected with Lawrence earlier that year after writing him an email to enthuse about his “ad a day” subscription, Ad Money Machine.

Lawrence and I had gotten on a Zoom call to get acquainted after that email. Lawrence had asked if he could introduce me to anybody in the direct response space. There wasn’t anyone at that time. But I now wrote him (from Spain) on behalf of this French copywriter. Was there anybody Lawrence could think of as a client for him?

Lawrence lives in Arizona. But he wrote an email to one of his many international DR contacts, a supplement marketer in France. That guy wrote an email to somebody back in Switzerland. And the end result, in the words of the copywriter I had met in Poland:

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Lawrence connected me to someone in France, who knew somebody in Switzerland. That’s funny because it traveled all around the world just to get back to Switzerland. So I met with the guy in October and it was a great match. I quit my job in December and I had the whole month of January without a job just trying to see what I was going to do. Then he sent me an offer for February.

[…]

It was funny to meet people that were so close. I didn’t know about the company. I didn’t know about the guy. It was so close to home but actually I had no idea what they were doing that or that they existed.

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As far as I know, the copywriter is still working happily with this client that Lawrence had helped connect him to.

I’m telling you this to make the point that direct response outfits tend to fly under the radar.

Yes, there are a few noticeable behemoths like Agora and Guthy-Renker.

But there are thousands of other small operators, maybe a team of 10 people of fewer, pulling in tens of millions or even hundreds of millions of dollars a year in sales.

You won’t ever know about these people, not unless you are well-connected already, or obsessive in your research, or willing to spend a lot of your own money to buy DR offers and to get on DR mailing lists.

Lawrence happens to be all three.

That’s another reason I keep enthusing about Lawrence’s Ad Money Machine. Lawrence’s “ad a day” service features winning ads you won’t find anywhere else, often with copywriting techniques and marketing strategies that are pulling in millions of dollars, but flying under the radar.

As A-list copywriter John Forde wrote about Ad Money Machine:

“Brilliant examples, great commentary. This one just gave me an idea for a newsletter we’re about to launch that I think will hit large. I don’t know where you find this stuff, but I’m glad you do.”

And now, it’s time. Because my current “Unannounced Bonus” offer disappears tonight at 12 midnight PST, never be repeated.

If you need a reminder, here’s what the “Unannounced Bonus” offer is made up of:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to invest in this before it disappears in a few short hours:

https://bejakovic.com/cr/

Copy Riddles is expensive… or maybe not

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This past Monday, as I started my “Unannounced Bonus” promo for Copy Riddles, I got the following message from a long-term customer (I don’t know if he wants me to share his name):

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Gadzooks! What a bonus!

I was going to wait, but I don’t think I can pass this up.

However, I will take a day or two to run my numbers because I was NOT planning on dropping a grand on a new course this month.

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This customer has since gone to join Copy RIddles and get access to that gadzookin’ bonus, which is a lifetime membership to Lawrence Bernstein’s Ad Money Machine.

Except, something sneaky is going on:

This customer didn’t lay out $997, which is what Copy Riddles sells for. That’s because he took advantage of the (so far unannounced) payment plan for Copy Riddles, which I’m offering this week only, as part of this “Unannounced Bonus” event.

I’ve only offered a payment once before in the 4+ years of Copy Riddles, and I only did that for 2 days.

I was pleasantly surprised it 1) helped drive sales and 2) the people who bought via the payment plan weren’t buying because they couldn’t afford the full price, but simply because it was psychologically easier.

(I have interacted with many of those customers before, and I know they are successful marketers and business owners.)

That’s something to consider if you too sell high-ticket info products.

Here’s something else to consider. The total offer for Copy Riddles during the present “Unannounced Bonus” promo, which ends this Sunday at 12 midnight PST, is now:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

(Previous customers have said Copy Riddles is “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, for the next three days only, you can get started with Copy Riddles for $399, and then two more monthly payments of $399.

About that price:

I’m not saying Copy Riddles is not expensive because you can break it up into payments, though that can help reduce the psychological sting of a lump sum.

I am saying Copy Riddles can stop being expensive if you take the attitude that you will get your money’s worth from it, and more.

At the risk of sounding like a pretentious pontificator:

I’ve forced myself to develop the habit that, whenever I spend money on courses, memberships, events, I sit down and make a list of 10 ideas for how I could make that money back, and more, by a given date, thanks to what I’m learning or getting inside that course/membership/event, ideally before I’ve even paid it off fully.

No, it doesn’t always work out as planned.

Sometimes it takes me longer to make my money back, and sometimes I don’t manage it all the way.

But sometimes, I do make my money back before the deadline I had set for myself. And sometimes it works out much better than planned.

This is a good attitude in general if you spend time in the world of direct response marketing and copywriting.

That world is built out of intangible, feathery ideas, which can nonetheless quickly translate into real and tangible things like gold, houses, and cars.

I’ll have a real-world example tomorrow of how a Copy Riddles member applied this mentality to get more out of Copy Riddles than he paid for it.

Meanwhile, the deadline is nearing. Once again, it’s this Sunday at 12 midnight PST.

If you’d like to get Copy Riddles and the free lifetime subscription to Ad Money Machine… be part of “Bullets With Bejako” live cohort… and even potentially take advantage of the payment plan, giving you two extra months to recoup your investment in this offer, here’s where to go:

https://bejakovic.com/cr/

Copy Riddles customers hit jackpot with “Unannounced Bonus” scheme

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If you are a Copy Riddles customer, I sent you an email earlier today. That email talks about an unannounced bonus you can get right now. I personally paid $997 for this offer last year. But thanks to my threatening and cajoling and deal-making on your behalf, you can now get this same offer for absolutely free.

The chance to grab this unannounced bonus for free is valid until next Sunday, July 20, at 12 midnight PST. So if you haven’t yet seen that email I’ve sent you or acted on it, it might be worth doing so now.

And if you are not yet a Copy Riddles customer, I’d like to share something that can be useful if you sell your own courses or create your own offers.

I have a long-standing policy of doing right by previous customers. It has worked well for me — customers stick around, are always grateful and excited when I run a new promo to promote an offer they already bought, keep reading my emails and buying new offers.

But this “Unannounced Bonus” scheme has developed into a sales argument as well.

Because I promote my courses with special events and special new bundles of bonuses, and because I make those available to previous customers, the sooner somebody decides to buy, the more they end up benefiting in time.

For example, had you bought Copy Riddles a couple years ago, you would now also have:

* Copywriting Portfolio Secrets (which I later sold for $97)

* Horror Stories For Sales (which I later sold for $200)

* $2k Advertorial Consult (which a business owner paid me $2k for, and which lays out my entire process for writing advertorials that drove tens of millions of dollars in ecom sales)

So if you have offers of your own, it might be worth considering implementing an “Unannounced Bonus” policy like this, and then announcing it loudly, not only your customers, but also to your prospects, and using it as a sales tool.

Of course, that’s exactly what I’m doing here.

I will be running a promo for Copy Riddles over the next week. I will talk in great detail about that $997 bonus which will be available for free during the promo, plus I will give you a couple other good reasons why you might want to get Copy Riddles now rather than later.

But why might you want to get Copy Riddles at all? I mean, at $997, it’s a very, very expensive course.

My claim is that Copy Riddles allows you to own A-list copywriting skills more quickly than you would ever believe. If you want to find out how Copy Riddles does this, the mechanism behind why people say it’s “the best course I’ve ever taken, bar none” and “the most brilliant course concept I’ve ever seen,” I’ve written it all up here:

https://bejakovic.com/cr/