“You’re pretty funny”

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A few days, I ago got an email from copywriter and business strategist Nadia Dalbani, who wrote:

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John.

I’ve read 3 of your emails in a row. I haven’t had time to read them the past few days, so I had to have a read-a-thon (a John-a-thon!).

Anyway, I’m so close to buying Daily Email Habit even though I totally read the sales page and you DID say don’t buy this if you don’t plan to *actually* have a Daily Email Habit – I only email my list once a week, so I initially left like yup, NOT for me.

But I can confirm, even reading your emails in reverse order, I am definitely more convinced to start an every single day email habit due to your pitches.

===

I remember hearing a story once about how Bill Murray and Chevy Chase got into an actual fist fight on the set of Saturday Night Live.

The two apparently hated each other. It all came to a boil one day when Murray said to Chase, “You’re pretty funny.”

Chevy Chase then started swinging.

I’ve always wondered why “pretty funny” is such an insult, at least if you think of yourself as funny. It’s much more insulting than, say, “not funny.”

(If you have any insight on this for me, write in and let me know.)

In any case, that’s a little how I felt after reading Nadia’s email.

“Pretty good email. Pretty, pretty good. Almost got me. But not quite.”

Nadia lives in London. After I read her message, I started getting ready to buy a ticket so I could fly there, confront her in person, and maybe start a fight.

Fortunately, yesterday I got a new message from Nadia, just in time:

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Alright, alright, it took, like, 3 more emails, but you got me. I’m mega excited to start Daily Email Habit 😄

===

Like I say, this is particularly fortunate, not only because it will prevent an ugly confrontation on the streets of London, but because it also backs up the very premise of Daily Email Habit.

For one thing, the emails Nadia responded to were based on prompts I sent out as part of Daily Email Habit. (I eat my own dog food most days.)

For another thing, this little case study backs up the general principle of putting out a daily email… gradually building up desire… gradually chipping away at objections… all while keeping readers interested enough that they keep opening and reading your emails.

This is really what Daily Email Habit is there to help you do.

And if you are thinking of getting started, I can only recommend you act now.

My Prospective Profit Price event is coming to a close tonight at 12pm midnight PST.

After that, the price for Daily Email Habit goes up from a modest $20/month to a wallet-busting $30/month.

Also, Daily Email House, the lively community that I’ve created for those who write more or less daily emails, will stop being a free bonus tonight at midnight.

If you have any questions, or to join now, take a look at this pretty good sales page:

https://bejakovic.com/deh

How much things cost now

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A couple days ago, I announced I’ll be increasing the price of my Daily Email Habit service from $20/month to $30/month. I got a reply to that announcement from copywriter and brand strategist Chavy Helfgott, who has subscribed to Daily Email Habit since day 1. She wrote:

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Just chiming in to say that even at $30, you will be vastly undercharging.

I honestly feel that the 40+ days of daily email prompts + knowledge gained in the community, have so far have been at least as valuable for me than the $10,000 personal business coaching I paid for a few years ago.

===

I’ll get back to those numbers in a second.

But first, let me tell you that, also a couple days ago, marketer Ross O’Lochlainn, who I guess was in Dan Ferrari’s little coaching group right before me, shared how much some things cost now.

Ross was at an in-person mastermind. A couple who was also in attendance shared the details of their business.

Their business is dream interpretation.

Their current low-ticket offer is $3k. Their premium dream interpretation offer, for a small “bleeding neck” segment of their audience, sells for $35,000 a pop. (People have bought.) The couple think they could get the price up to $75k, or maybe $100k.

Says Ross, this has now replaced his previous best story of premium offerings, which was a dude who charges $10,000 to help people do handstands.

I’m not sharing this to shake my head at the greedy Martin Shkrelis of the dream interpretation and handstand industries.

I’m sharing this to open your mind and maybe mine.

The same “stuff” can be packaged up in a different way and presented inside of a different experience to sell not for 2x, 10x, or even 40x… but even 500x, like Chavy says above.

Or 333x if you sign up tomorrow.

Because today is the last day, ever, in the history of mankind, I will be offering the Charter Member price for Daily Email Habit.

Tonight at 12pm midnight, the price goes up to $30/month.

(Apparently, there is still a lot of room for the price to increase beyond that, too.)

Also, Daily Email House, the community that Chavy refers to above, goes away as a free bonus, at the chime of midnight, just like an ordinary pumpkin that magically turns into its own beautiful paid offer.

If you would like to join Daily Email Habit before these vastly underpriced privileges disappear:

https://bejakovic.com/deh

Announcing: PPP for Daily Email Habit

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As I mentioned yesterday, a reader from Brazil gave me the idea to finally increase the price of my Daily Email Habit service.

Daily Email Habit currently sells at the Charter Member price of $20/month. It will sell at that price until tomorrow, Tuesday, at 12 midnight PST.

After that, Daily Email Habit will sell for $30/month.

A sizable increase? A minimal bump?

If you ask me, it’s the wrong way to think about it. I’m calling this my Prospective Profit Price event. It’s really about what Daily Email Habit can do for you, if you simply open each day’s email and follow what it says. Specifically:

#1. Daily Email Habit can save you between 5 minutes to an agonizing hour of your day, each time you sit down to write your daily email.

The main part of Daily Email Habit is a daily “puzzle” or prompt, to get you over the hurdle of what to write about.

If you write every day, getting over that hurdle more quickly adds up — a couple of hours a month on the low end, 10 hours or more on the high.

#2. Daily Email Habit can help make your emails more effective.

The Daily Email Habit “puzzles” are not just random prompts, are not written by AI, and are not pulled out of a hat.

I design each puzzle strategically, based on my experience writing this newsletter, managing client email lists with tens of thousands of names on them, and writing something like 3,000 sales messages in my sales copywriting career.

Spend a couple minutes to come up with your own answer to the daily puzzle in Daily Email Habit, and your emails will have a better chance at making more sales today, and keeping readers around and interested for what you offer them tomorrow.

#3. And finally, if you are not writing daily emails yet, or you’re not consistent with it, then Daily Email Habit can help you start and stick with the habit.

It’s not just that it makes the process faster… or even just that it helps you get better results, so you’re more motivated to stick with it.

I’ve also purposely baked in some “consistency” elements into Daily Email Habit, such as the streak counter, to make it more likely you open up each day’s email, and actually stick with the habit of daily emailing.

And as I wrote yesterday, if you stick with daily emailing long enough, you have a real shot at the kind of money, influence, and opportunities that you cannot even imagine now.

I also have a second reason why you might want to join Daily Email Habit before tomorrow at 12 midnight PST.

As I hinted at last week, I’ve created a members-only club for business owners and marketers who write more or less daily emails.

It’s called Daily Email House. It’s quite colorful and lively inside. The members are interacting, posting ideas, asking questions, and contributing possible answers.

I’m in there as well, both to act as a kind of Jareth-like host, to make sure everybody is having a good time, and to share behind-the-scenes secrets I don’t share in this newsletter.

The House started out as a free bonus for Daily Email Habit. But it will stop being a free bonus for Daily Email Habit tomorrow. After that, I’ll spin it off into its own paid offer, which frankly will cost more than Daily Email Habit costs.

So there you go:

A courtesy notice to sign up for Daily Email Habit, if writing daily emails for the long term is something you do, or want to do.

The deadline, once again, to join Daily Email before the Charter Member disappears, and while you can get inside Daily Email House for free, is tomorrow at 12 midnight PST.

After that, the new, higher Prospective Profit Price kicks in, and Daily Email House stops being a free bonus.

If you wanna take advantage of this opportunity in time, and even to get tomorrow’s Daily Email Habit prompt before it’s gone, head on over here now:

https://bejakovic.com/deh

It’s hard to be broke and unmotivated

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A fairly shameless reader from Brazil writes in to ask:

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Hey John,

do you offer parity purchase discounts? I’m asking because I live in Brazil and $100 in the US = $244 here in Brazil as you can see in the image below:

[screenshot of the wrong data from the World Bank]

a lot of creators offer this kind of parity discount like Justin Welsh, Rob Lennon etc

[a screenshot from somewhere on the Internet]

anyway, it would be great if you offer that too. I feel I need this “accountability push” to my daily writing habit.

tks

===

I squinted hard at this message. Was this guy pulling my leg, or some of my other body parts?

The offer he’s referring to, Daily Email Habit, currently sells for $20/month.

Going by his math above, that would mean it effectively costs a Brazilian… $49/month.

This dude (who’s written me before to say he works as a data scientist) can’t afford $49/month (PPP-adjusted!)… and at the same time, he says he needs an “accountability push.”

What can I say?

It’s hard to be broke and unmotivated, wherever you’re from in the world.

That’s all the sympathy I have for this guy.

The fact is, I have no intention of offering discounts on my offers based on country of origin, color of hair, shoe size, age, height, or weight — all of which are correlated with income.

I also won’t offer discounts based on any other factor, personal or not.

But the message above did have the twinkle of opportunity to it.

It made me realize 1) I’ve been offering the introductory pricing for Daily Email Habit long enough, and 2) I haven’t done a good enough job making it clear what the value of this service is.

So I’d like to announce that, starting this Wednesday, I will increase the price of Daily Email Habit from the current Charter Member price of $20/month to a mighty $30/month.

Call it Prospective Profit Pricing.

Because it’s really not about what this service costs, but the prospect of what it can do for you. For example:

* If Daily Email Habit saves you just 5 minutes a day you would have spent thinking up what to write an email about… that’s two hours saved a month.

I don’t know what your hourly wage is, but odds are fair this translates to at least a hundred bucks every month. And if you save a bit more time, or if your wage is a bit higher, then this service becomes even more valuable.

* If Daily Email Habit helps you write a slightly more effective email on occasion, you can make a sale you wouldn’t have otherwise.

Better yet, if Daily Email Habit helps you write emails that make a stronger connection with readers, this can turn into many more sales down the line.

What’s a sale worth to you? What are many more sales worth to you? I don’t know. But it could legitimately be thousands, or tens of thousands of dollars.

* And if you’re not writing daily emails now, or you are but you might drop it, and if Daily Email Habit helps you start and stick with it for the long term, it’s uncertain what the result is going to be.

But there’s a shot, a non-negligible shot, at the kind of money, influence, and opportunities that you cannot even imagine now.

It’s been like that for me and for a good number of other people who have really kept at daily emailing for a while.

So sign up for Daily Email Habit based on those prospective profits… not on the exorbitant price I’m asking for it.

And if that’s STILL not enough for you — greedy, greedy —

I’ll also have a second reason why you might want to sign up for Daily Email Habit before the Charter Member pricing disappears.

I’ll talk about that second reason tomorrow.

Meanwhile, if you want to get the jump on joining Daily Email Habit under the current introductory price (and benefit sooner from the second reason I’ll announce tomorrow), here’s where to go now:

https://bejakovic.com/deh

You’re one mediocre, unread sales letter away from charging 40x more than the competition

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Comes a long but interesting question about magic words that bring you riches:

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Im asking you this for two reasons: A) Your Course on Bullets and B) You’ve been on Ben Settles List, who I’m going to reference.

Long story short I saw a marketer reference a Book and said he was thinking about summarizing and making a Course, that he could probably charge upwards of $300 dollars for.

I have been re-reading ” Ogilvy on Advertising” and was thinking, it’s $25 New on Amazon and is recommended by virtually every top copywriter, marketer etc… Yet Ben Settle and many other sell their info ( and I’m not saying their info is not good and maybe worth every penny they charge ) for MUCH More Money. But on the surface aren’t even in the conversation with the Ogilvy’s, Hopkins’ and many others whose works are supposed to be the Holy Grail.

In your opinion, What’s the difference? Is it Positioning or could it simply be the use of Bullets to create curiosity and build value that allows them to charge So much more?

I mean back to Ben Settle, do his $800 to $1000 products have more useful info in them than ” Ogilvy on Advertising ” or many of the other so-called classics? Im guessing NO

Could the ability to charge so much more just come down to the power of a Good Sales Letter?

===

That last part of the question is a reference to a supposed quote from famed direct marketer Gary Halbert, which goes something like, “You’re one good sales letter away from never worrying about money again.”

I don’t know if that was ever true, even for Gary.

I doubt it’s true for anybody today.

One thing I’m sure of, as sure as that the moon is in fact made of cheese:

There’s no “one good sales letter” that will allow you to sell a book for $1k in any mass-market way.

I’ve bought Ben Settle’s stuff before, including books he charges hundreds of dollars for. I never once read the sales page when I bought, except as much as was unavoidable to locate the “Buy Now” button.

Why did I pay Ben so much? Particularly since he makes a big deal about the fact that none of the stuff he teaches is secret or new? Without me even bothering to get the full details of what I was buying?

Positioning, if that’s what you want to call it. But not positioning of the product itself. That’s secondary or even unimportant here.

Rather, it was the gradual, patient, and strategic positioning of the person selling. As Dan Kennedy writes, “The higher up in income you go, the more you’re paid for who you are, rather than what you do.”

That’s the psychological effect.

The mechanism to get there was daily emails.

Emails that, day after day, month after month, year after year, built Ben up as somebody to listen to and respect… put him in a marketplace of one and gave him a mini-monopoly… and did enough teasing of his product to allow me to ignore the fact that there’s nothing new or secret in there, and probably nothing that a careful reading of Robert Collier’s book couldn’t give me.

Ben sums it up himself:

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Don’t get me wrong, sales copy is important.

But if I had to choose between having the world’s best copywriting skills or having top notch email skills, I’d choose email every time. It’s made me (and certain clients who hired me for emails, when I had clients) far more money.

===

Email is how you charge 40x more than the competition.

It’s how you can sell at a premium with a mediocre sales page, or even no sales page at all.

Ben’s done it… I’ve done it… maybe you’d like to do it too?

If you would, and if want my help in getting there, then take a look here:

https://bejakovic.com/deh

David Ogilvy endorses the Daily Email Habit approach

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This morning I found myself reading “Quotations of David Ogilvy,” put out in 2023 by the Ogilvy agency, on the 75th anniversary of its founding.

Here’s a quote from Ogilvy that caught my eye:

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Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it. Try running your commercial with the sound turned off; if it doesn’t tell without sound, it is useless.

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I’m sharing this with you for two reasons.

One is that it’s a useful reminder, even if you never write a TV commercial. Really, it comes down to effective communication. If you don’t illustrate, the reader will forget it. If you don’t show it, there’s no point in saying it.

Reason two is that I was lucky to have somehow learned that lesson early in my copywriting career. Somebody must have shown it to me, because I also remembered it over the years.

The basic idea above — illustrate, don’t just say — is the underlying idea of pretty much everything I’ve done in the marketing space.

It’s the underlying idea of my Copy Riddles program, and its try-and-compare method of learning to write copy, instead of just a bunch of “here’s how” instruction.

It’s the underlying idea of thousands of sales emails I’ve written, both for clients and for myself, and the way I teach others to do that inside my Simple Money Emails and Most Valuable Email programs.

And it’s the underlying idea of my Daily Email Habit service.

Because on most days — not all, but most — I don’t just send a daily prompt for to help you write your own daily email. I also use that prompt in my own daily email, to show and illustrate how it can be done.

About that, I got the following feedback from Chris Howes, who runs a successful music teaching memebrship, Creative Strings Academy. Chris subscribes to Daily Email Habit, and he had this to say:

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But more importantly, I now get TWO LESSONS from you every day. And I often learn as much or more from your regular daily free emails. Together, hand in hand, they feel like someone dropped off a shopping cart from Sams Club full of gifts at my front door and said here you go…

===

As David Ogilvy said, “We sell — or else.”

I don’t know what the “else” is. I don’t want to find out.

So if you’d like to buy a month’s worth of daily email puzzles, in order to write your own daily emails, and to get additional inspiration and illustration from my daily emails, here’s where to go:

https://bejakovic.com/deh

Don’t read this before bed

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A gruesome and depressing email today. Read at your own risk:

Last night, of course right before bed, I saw a real-life clip online that I really didn’t need to see.

It showed a heartbroken mother wailing. She had just called 911 after she discovered some rotting human remains in her 19-year-old son’s closet.

The rest of the clip showed the police confronting the son.

He calmly and articulately admitted that, yes, that is a human head and a pair human hands in his closet, and yes, he did murder somebody with a knife. Asked why, he replied, “I always wanted to know what it would feel like.”

Of course, rather than closing my laptop at this point and going to drink some chamomile tea to maybe bleach this from my mind, I investigated this case further.

The murderer looks to be as close to pure evil as you can imagine. Cold, remorseless, shark-like.

He was arrested and then tried. His lawyers went with an insanity defense. It didn’t fly.

He was sentenced to life in prison without parole. The jury felt he was not insane, in the sense that he could clearly distinguish between right and wrong.

But if you see the guy confessing to the murder or talking about the details of it, it’s clear that something is not right in his head. He might not be insane in the legal sense, but he’s certainly not sane in the everyday sense.

If you would dig into the neural pathways, chemicals, bits and blobs of his brain, I bet you’d find they were different to what a normal person has. Maybe this guy was born deficient in some way, or something went wrong early in life, or wasn’t there when it should have been.

I feel like I’m digging myself into a hole with this email. It’s too late to stop now, so let me dig a bit deeper:

I don’t know if we have free will, or like I wrote a few weeks ago, “free won’t.”

But even though the murder case above is as clear of a black-and-white, good-vs-evil, open-and-shut case as you would ever not want to see right before bed, I personally still feel there’s probably much more to it for anybody who would take the trouble to look closer.

Does that mean that the guy is not guilty of murder?

Smart people, such as Stanford neuroscientist Robert Sapolsky, argue exactly this. Sapolsky says that assigning guilt doesn’t make sense when you actually look at what’s happening in the brain.

I personally don’t know.

One thing I do know is that my “shades of gray” way of looking at the world is a handicap, probably for my own happiness and certainly when it comes to influencing others. Because the more black-and-white you see things, the easier it makes it for others to identify with you, to fall in line with your views, to berserk on your behalf, as Ben Settle likes to say.

This black-and-white stuff also works if you write sales copy. (Yes, I have to somehow try to clamber out of that hole I’ve dug for myself.)

The more extreme, contrasted, polarized you make your claims, the more likely you are to draw attention to and to create desire for them.

This is something I go into much more detail in my Copy Riddles program. Copy Riddles gives you source material from info products of years past, and sales bullets from A-list copywriters who promoted those products, to drill this black-and-white stuff into your brain, such as it is.

In case you’d like to find out more, and maybe bleach this email from your mind:

https://bejakovic.com/cr

Some leaked news that ties into what I’m selling

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I’m writing this opening sentence in a ham-handed attempt to intrigue you, so you read on. And I’m announcing that fact because it relates to the following leaked media news:

Netflix execs have started telling their screenwriters to announce what the character is doing. Here’s an example, from Netflix’s #1 hit movie, Irish Wish, starring Lindsey Lohan:

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“We spent a day together,” Lohan tells her lover, James. “I admit it was a beautiful day filled with dramatic vistas and romantic rain, but that doesn’t give you the right to question my life choices. Tomorrow I’m marrying Paul Kennedy.”

“Fine,” says James. “That will be the last you see of me because after this job is over I’m off to Bolivia to photograph an endangered tree lizard.”

===

Billy Wilder it’s not.

So why are Netflix execs mandating this? Why are they breaking the basic rules of good writing? Why do they want to make screenplays intentionally heavy and plodding, repeating what’s already happened, stating the obvious, telling instead of showing?

There’s a good reason. It’s because people are watching Netflix shows in the background.

I’ve seen this first-hand. My ex-girlfriend used to “watch” Netflix shows while cooking. She’d have the headphones in and move around the kitchen, her phone propped up somewhere in the corner of the counter. She’d glance over at it only occasionally, if she was not chopping carrots or peeking inside the fridge at the moment.

If you write emails to connect with your audience, what does this mean for you?

You might think it means you have to get with the times. To make your writing shorter, punchier, more comic book-like. After all, attention spans are dropping! People are distracted! Content is superabundant! Gotta hook ’em in with memes, emojis, and ellipses!

And yet, I’ve consciously gone in the other direction with this newsletter. This ugly Times New Roman font, big blocky paragraphs, stories that require careful parsing to make sense.

I’ve done it all to encourage people to sit and actually read, instead of skimming my emails while they chop carrots. And I’ve done just fine, even well, by taking this approach.

Point being:

Netflix has 282 million subscribers worldwide. That’s a gargantuan number. But even that is only 3.45% of the world’s population.

Today, you can do things the way that you want, the way that pleases you. If you are persistent and unapologetic about it, and if you deliver value as part of what you do, you will find enough people who resonate with your way of doing things, even if the mainstream is going in the exact opposite direction.

And now I’m going to transition to the sales pitch in this email. Because my opening sentence today is not the only place where I ham-handedly announce things that I’m going to do.

I also do it daily inside my Daily Email Habit service. I do it so you can do it too, for your own audience, in your own tone and voice, and so you can stay consistent in connecting with your audience. For more info on Daily Email Habit:

https://bejakovic.com/deh

Announcing: Writer MBA

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Today, I’d like to skip the infotainment and get you thinking about attending a live, in-person event called Writer MBA Conference.

I’m not personally going. I’m also not an affiliate for it. I really have no stake in it other than:

Reason #1: I know a segment of my audience is made up of writers — “writer” writers, not writers who, like me, are always fishing for a sale.

Maybe you’re in this “writer” writer group. If so, this conference could be valuable to you.

Reason #2. I know the guy behind Writer MBA. His name is Russell Nohelty.

Russell is a bestselling author of fantasy books and comics. He also writes about the business of writing, and he runs Writer MBA, a membership program to help writers make more money. And that’s what’s the conference will be about.

When I say I know Russell, I mean I know he’s a good guy.

The best proof is that Russell’s been around for a couple of decades, writing, for real, and writing about the business of writing.

Other people in the writing space work with Russell. They like him. They want to keep working with him, after all these years.

That’s because Russell pretty selflessly offers to help and contribute, without asking anything in return. Example:

When I was promoting a course this past fall, about using paid ads for building up your list, Russell wrote me and suggested we get on a call.

He could share his experiences spending close to $30,000 this year on building up his Substack audience to 70,000 readers.

He suggested we record the call, and then I could give it away as a free bonus to the course I was promoting.

So we did, and I did.

I then asked Russell if anything of his I could help him promote.

He said the Writer MBA Conference, because from what I can tell, it’s his baby. He takes it seriously. He wants to make it something really different to all the other conferences out there.

So here I am, telling you about the Writer MBA Conference.

The most bare-bones details are that it’s happening live and in person, in mid-March, in New Orleans.

As for the full details of why you might want to go, or why you might want to go to this particular conference, I’ll let Russell tell you about that. If you’re a “writer” writer, and you want to meet people who can help you succeed in what you do, take a look here:

https://writermba.com/

The JV Nothing

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The first book I read in English — English not being my native language — was The Neverending Story by Michael Ende.

Maybe you know the 1984 Hollywood movie? The original book is much bigger, and much more profound.

At the core of it is a boy named Bastian Balthasar Bux, who leads a gray and dreary life.

But then one day Bastian is transported to a fantastical land called Fantastica.

He’s brought there to save Fantastica from an existential threat known only as The Nothing.

The Nothing is not a hole. It’s not black. It’s not white. It just makes people and places in Fantastica disappear. Where these people and places were, nothing is left, or more precisely, The Nothing is left.

But let me get to The Something of this email:

Last year, I went on a kick of cold emailing random business owners in a quest for JV partners.

I did this in part because I was following Travis Sago’s BEAMER training, and also because I was working as a coach in Shiv Shetti’s PCM mastermind, where most people were doing similar cold outreach. I wanted to see if I could do it myself.

My quest for JV partners came to exactly nothing in the end. And that’s even though I had a good offer, and I did my research on people, and though my copy was on point.

What happened? Nobody knows, and nobody ever will.

One minute, my cold outreach messages were in my gmail composer, and after I clicked send, they disappeared. The JV Nothing swallowed them up.

No information ever came back about where I went wrong — whether it was the list, or the offer, or the copy.

I’m sure somebody has good experiences to counter my bad experience with cold outreach.

But from what I’ve seen, it takes huge numbers of cold outreach messages to get any kind of a serious prospect, and even when you get somebody, they rarely turn out to be a good partner, and the relationship tends to be very flimsy.

So what to do?

In The Neverending Story, Bastian eventually saves Fantastica (and himself) via an act of total self-abnegation. He has to give up his own identity, down to every desire, every memory. It turns out to be transformative.

I’d like to propose the same if you’re trying to get JV partners, whether for a list swap, or an affiliate deal, or some sort of long-term collaboration.

Many things go into making that happen and turn out well.

But in terms of getting it at least started, I can recommend the following:

Start with people you know, and who know you.

Once you’ve worked through those, go to people you know, who don’t know you — people you’re a fan of, follower of, genuinely can say feel you know them, even though the feeling is not mutual. (Trust me, if you communicate this, it somehow comes through clearly in a message.)

And once you’ve worked through those people, go to people you make an effort to get to know, over time, either via an introduction, or by following them, reading their stuff, buying their products, writing them, helping them — without your desires or your memories of your planned JV deal in mind.

Anything to avoid the genuinely cold outreach message.

That’s my fantastical tip for you today.

My fantastical offer today has nothing to do with today’s fantastical email. Well, it does, but in a way that I’m not willing to reveal just yet.

For now, if you’d like my help in starting and sticking with a consistent daily email habit, so you can gradually expand the universe of people who know you, and who can connect you, and who you can partner with:

https://bejakovic.com/deh