Travis Speegle

My Royalty Ronin money breakdown

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In my experience, if you promote a new offer diligently for a few days, questions start to arrive from the heavens that make the promo easier and more effective.

For example, the following bit of manna landed in my inbox yesterday:

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John — you said a lot about the Royalty Ronin, except how or if it made you money?

May I ask — aside from affiliate fees — how did this membership make you money?

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The background is that I’ve been doing an affiliate promotion for Travis Sago’s Royalty Ronin for the past few days.

The first day of the promo, I recorded a video and actually talked inside that about money that being inside Ronin myself has made me over the past year.

But I understand not everyone will have watched that video. So lemme give you the gist.

I directly attribute about $60k of income over the past year to being inside Royalty Ronin. That breaks out like this:

#1. Last autumn, I ran two two-day promos — the White Monday campaign for Copy Riddles, and the Shangri-La event for Most Valuable Email.

The core idea for both of those promos came from Travis’s teachings that come as bonuses for being inside Royalty Ronin — specifically, an idea he shares in his Millionaire Math training (inside his Phoneless Sales Machine program).

In total, those two promos made me a little over $30k.

#2. Last summer, I started going through Travis’s Passive Cash Flow Mojo course (another course that used to cost a few thousand dollars, but is now free as a bonus if you sign up to Royalty Ronin).

I went through PCFM a couple of times and followed it pretty much to the “T” (short for Travis) when coming up with the idea for, launching, and then marketing my Daily Email Habit offer.

I haven’t checked the numbers this month yet, but that offer has definitely made me over $25k in the few months it’s been running.

#3. Via lurking in Travis’s Royalty Ronin Skool community, I got clued into an under-the-radar media buyer named Travis Speegle, who is also inside Ronin and is also a Travis Sago acolyte.

Travis Speegle has a course on media buying for growing your email list called MyPeeps, which at some point was being promoted in Ronin.

I bought MyPeeps, went through it, saw it was a great course.

I then reached out to Travis (Speegle) via DM on Skool and proposed I promote his course to my list. He agreed. We did the promo last September.

The result was about $25k in sales, and my cut was somewhere between $10k and $12k (it wasn’t an even 50%, because Travis created the course with Ryan Lee, and I guess has to pay out Ryan some residuals for each new sale).

Add all up all three of the above — and you get over $60k I attribute directly either to ideas I got from Travis, or through being inside the Royalty Ronin community, however mole-like my behavior there might be.

Would I have made some of this money in other ways had I not been in Travis’s world?

Sure. But there’s no doubt in my mind that I have made much more as a result of being in Travis’s Royalty Ronin, and of having gone through his courses — some several times — than the amounts I’ve paid Travis for that access. In fact, I’ve made many times more. Probably 10x, if not 20x.

And that’s why I keep promoting Royalty Ronin to my list.

In fact, that’s why I promoted it to my list last year as well, even before there was an affiliate program — when I had no self-interest in promoting it, other than being the first to clue in my readers to a valuable resource.

And now for your money breakdown, or the lack of it:

Over the past year, I paid Travis Sago $3k for access to Ronin and the associated high-ticket courses. A few weeks ago, I paid him another $1k to renew my access for another year, early.

You, on the other hand, don’t have to make any such dramatic leap. That’s because of two changes that Travis introduced recently to how he charges for access to Royalty Ronin.

The first change is that Travis has started offering the option to sign up to Ronin monthly for $300, instead of yearly for $3k.

$300 is still very expensive if you don’t do anything with the info, or the connections, or with the inspiration available inside Ronin.

On the other hand, if you do apply it, it can be an investment that pays for itself — and quick.

But there’s also the second thing:

To make the decision even easier, and actually entirely risk-free, there’s now a week’s free trial if you’d like to join Ronin, look inside, and see if it’s for you.

If you think of Royalty Ronin like a fancy gym — where the equipment is world-class and trainers are very knowledgeable, but the real value is in the connections you make and motivation you get — then you can think of this week’s free trial as a guest pass you can take advantage of, thanks to my being a member already.

If you’d like to take advantage of your guest pass:

https://bejakovic.com/ronin

P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me Travis’s welcome email — the one with “Vroom” in the subject line. I have a small but growing bundle of bonuses that’s waiting for you as a way of saying thanks for taking me up on my recommendation.

Why I shouldn’t be allowed near a toaster

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A couple days ago, I started promoting a free trial of a Skool group as an affiliate… or so I thought.

At first, I figured Skool doesn’t let me see who had signed up via my affiliate link, since it’s a free-trial offer.

It turns out Skool is happy to show me this information. The problem was that I didn’t use the affiliate link when linking to this offer. Instead, I used the bare link.

Strike one.

A few days before that, I wrote an email and scheduled it for my usual sending time between 8 and 9 o’clock.

Except it only turned out the next morning, after several dedicated readers wrote to ask me where my email is, that I realized I had scheduled my email for the wrong day, and for “am” instead of the usual “pm.”

Strike two.

A few days before that, I did a list swap with Jason Resnick.

I gave Jason a link for the lead magnet I was offering… and then a day later, I airheadedly used the same URL, as a redirect on my site, to link to Jason’s landing page from my own email.

If that URL chicanery doesn’t make any sense to you, don’t worry. It takes a special kind of genius to understand.

The end result of all that genius was that a bunch of Jason’s readers, who clicked on the link in Jason’s email in order to get my lead magnet, were redirected to Jason’s optin page instead.

That meant that not only did I miss out on a bunch of new subscribers, but I created a hassle and a headache for my JV partner.

Strike three.

The honest-to-woodheadedness truth is that I really should not be allowed anywhere near a computer, smart TV, or toaster.

Because if there’s a chance to harebrain some setting, to forget to push some button or to push the wrong button that shouldn’t be pushed, and to cause the toast to burn as a result, then I am sure to find that button.

And yet, I keep living. In fact, I keep living quite well. Which brings me to an idea I’d like to share with you.

That idea is the Casino of Life.

Unlike in a normal casino, when you play inside the Casino of Life, you don’t need to have a winning hand to win.

Because in the Casino of Life, you can walk around all the tables, see which hands other people have, and you can bet on their hands. And not only that.

In the Casino of Life, if you yourself happen to have just one good card, for example, the Ace of Copy, or the Queen of Traffic, or maybe the King of Offers, you can find somebody who is missing just your trump card to form a royal flush, and to win a bunch of gold doubloons, which you can then split.

The Casino of Life is a reframe I got a long while ago from Internet marketer Travis Sago.

Not very coincidentally, the Skool group I am promoting as an affiliate is Travis’s Royalty Ronin, which I myself happily pay for, and have done for the past year.

In fact, the reason I screwed up the affiliate link in the first place was that I promoted Royalty Ronin some time last year, for free, before Travis had an affiliate program for it. I simply thought Royalty Ronin would be interesting and valuable for people on my list.

I still think so.

Because Royalty Ronin isn’t just about getting access to a bunch of Travis’s unique and powerful marketing ideas (including via a suite of Travis’s $3k-$6k courses, which come as bonuses for Royalty Ronin).

It’s also about steady exposure to Travis’s brain-shifting insights and inspiration, like the Casino of Life idea, which have made all the difference for me at the right moments.

Plus, Royalty Ronin is also about joining a community of 500+ motivated, skilled, and yet imperfect people, all of whom are holding unique hands, some of them very powerful, and some missing exactly the card you may be holding.

I’m not much of a networker. I haven’t been taking much advantage of the community aspect of Royalty Ronin. Altogether I’ve connected with fewer than 5 people there.

Even so, just one connections I made in Ronin last year, with media buyer Travis Speegle, paid for yearly subscription for Royalty Ronin for the next few years.

I bet that in the next year, I will make at least one more connection which will pay for a few more years.

Like I said, Travis is now offering a week’s free trial to Royalty Ronin.

If you’d like to check out this unique casino, see who else is inside, or even form a connection or two that can pay for many years of being a member, maybe in just the next week:

​​https://bejakovic.com/ronin​ (yes, the link has been fixed)

P.S. If you already signed up for a trial of Royalty Ronin via the link above, even though it wasn’t my affiliate link until now, then send me the confirmation email you got from Travis, the one with “Vroom” in the subject line.

I’ll honor my end of the deal, and send you my Heart of Hearts training, about how to discover what the people in your market really want, so you can better know what to offer them and how to present it, as a way of saying thanks for taking me up on my recommendation.

3 takeaways from my long-gone MyPEEPS promo

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For much of this month I’ve been promoting Travis Speegle’s MyPEEPS course as an affiliate. My promo finished two days ago in a flurry of emails that left me in a kind of mental blackout.

As a result, yesterday I ended up writing an email that made zero reference to the promo.

Today though, I sat down and made a list of 10 takeaways for myself from this promo. I want to share three that might be of interest to you:

#1. Who bought?

I sat down and looked at the people who ended up taking me up on this offer. Most of them fell into one of the following categories:

– People who sell others info about how they sell others info (no hate, I count myself among this group)

– Copywriters with niche lists outside copywriting

– Service providers looking for a fountain of steady clients

– People with existing businesses who are getting leads in some other way but want more/steadier/easier

– Service providers looking to package up knowledge into an offer that they can sell to a list

I’m sharing this list because it might be interesting if what you do is similar to what I do.

Or maybe this list can simply remind you that it’s a good idea to sit down and look over people who are buying from you, and see what they have in common.

It’s eye-opening, and it can help with your positioning, your offers, and your lead gen.

#2. Ac-cent-tchu-ate the negative and forget about the positive

It’s a well-worn fact that human brains love to focus on the negative and largely ignore the positive. That’s why typical copywriting advice is to dig in on the pain.

But copy advice is not what I have in mind here.

Instead, I want to show you how this “ac-cent-tchu-ate the negative” stuff applies to me as well.

At one point last week, I sent out an email asking people their objections to buying.

Fine. I got some useful info in response to that email, and it probably helped me drive in a few more sales.

But at the same time, I forgot to do something much much more important.

And that’s to follow up with people who were buying, and ask them, why? What really did it? What was the main thing that got them?

Because it’s much better to focus on the white hot core of the star of desire… than to collect motes of interest, far away, in cold outer space.

#3. Improvisation is inadequate

Yes, it’s a good idea to test out new approaches to things. But testing needs to be done against a core of what’s known and proven. Otherwise, odds are good you descend into chaos. Free jazz… and frankly I hate free jazz.

More specifically, it’s smart to follow a proven format for your promo structure, your offer, your bonuses.

This also applies to copy angles — before, during, and after the promo.

In fact, that’s why I’m writing this post-promo email, highlighting lessons learned, even now, two days after the promo ended.

Because I’ve noticed repeatedly that this is the type of email I always make time for, following email promos by other people with online businesses.

I imagine it’s interesting and valuable for my audience also. Not just because I share takeaways from personal experience… but because this kind of email wraps up an intense period of promotion, and puts a kind of cap on it.

So there you go. Three takeaways from almost two weeks of emailing.

If you took me up on my MyPEEPS offers — well, you’re inside Skool already, and I’m there to help you.

If you didn’t take me up on MyPEEPS and the bonus I was offering, then maybe you found this email insightful in some way.

And in case you were not interested in the core promise of list growth… maybe you’d be interested in conversion? In making sales to your list? In a simple mechanism to take leads from inside your email software, and turn them into buyers inside your cart software?

That’s what my Simple Money emails course is about. For more info on that:

​https://bejakovic.com/sme/​

Who wins the fight: Viral posts or paid traffic?

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I’ll tell ya, or actually, I’ll defer to a person with more authority on the matter:

Russell Nohelty.

As I wrote once last week, Russell is a bestselling author of fantasy books and comics. He also writes about the business of writing, and he runs Writer MBA, a membership program to help writers make more money.

Over the past 6 months, Russell spent $30k on paid ads to beef up his email list, which now stands at over 70,000 subscribers.

Russell and I did a call last Monday about his experiences spending all that money on ads.

On the call, Russell said something interesting — that advertising democratizes virality. Says Russell, advertising allows people who were not “blessed by the magic audience fairy” to build an audience for their work.

Sounds great, right?

Except… do you really wanna go viral? Here’s another thing that Russell said:

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I have never heard somebody say, “I went viral and got all the best people subscribing to me!”

It’s always some version of “Wow, lots of bigots in the comments who hate everything about me.”

If you are attracting the wrong crowd organically, you could end up in a way worse place than running ads. I know because I’ve been there.

Both are bad and both are good. The difference is the quality of the traffic source, how you nurture the leads you generate, and whether you are paying in time or money.

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This isn’t about trumpeting paid traffic over organic traffic, or vice versa. The point is simply this:

Where you get your subscribers matters… how you get them matters… what you promise them matters… how you treat them when they’re on your list matters.

This is not any kind of inspirational woo-woo, but very practical dollars-and-cents calculus, borne out by sales, spam complaints, and the number of interesting or annoying reader replies.

And this is one of the reasons why I liked Travis Speegle’s paid list-building approach, the one he teaches in his MyPEEPS course, which I’ve been promoting all week long.

Travis’s system is not about paying to inflate your subscriber count with people who hate you or never want to hear from you. It’s also not about getting the cheapest traffic simply because it’s cheap.

Instead, Travis’s approach is about building a quality list, with paid ads, sustainably, with the goal of having a valuable relationship with the people on that list for the long term. That in fact is why the course is called MyPEEPS, and not “8-Figure A-List Media-Buying Secrets.”

The deadline to get MyPEEPS is tonight at 12 midnight PST, less than 12 hours from now.

The reason to get MyPEEPS before then is my Shotgun Messenger bonus — my personal support and insight as you work through MyPEEPS and implement it to grow your own list.

As an extra bonus, I’m also including the call on which I interviewed Russell Nohelty about his experiences with paid traffic to grow his personal brand…, as well as a series of articles that Russell wrote on the topic, which are normally reserved for his paid subscribers.

If you’d like the full details on MyPEEPS and my bonus offer, or if you want in before the deadline strikes:

​https://bejakovic.com/shotgun​

How to stop being seen as a milquetoast

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Today is the last day to sign up for MyPEEPS and get my free “Shotgun Messenger” bonus. You can expect me to send many more emails about this offer today. And on that note, I wanna tell you a quick story of rejection:

I first discovered marketer Travis Sago thanks to a podcast interview back in 2019. I was super impressed by everything Travis said, and so I got on his email list right away.

Travis had an automated welcome email that ended with, “I’m curious… What business are you in?”

I wrote back. I told Travis that I loved his interview, I gave some specifics of what I loved, and I said my business was copywriting.

And what I got back was… nothing. No smiley face, no “good on ya,” not a single word.

I figured then and in all these intervening years that either Travis didn’t check the reply email regularly, or he simply didn’t think me important enough to reply to.

Then this very morning, Sunday September 15 2024, I was listening to a short recording that Travis did for the people in his community.

Travis was talking about how persistent he is in following up with his prospects, particularly the “movers and shakers.” And he said the following:

“In fact, in my business, if a copywriter reaches out to me, my typical M.O. is not to respond back. I wanna get rid of all the milquetoasts, because I’m looking for people who want to get things done in the face of a challenge.”

Point being:

You might know that followup can get the attention of those who forgot about you or never even noticed you.

You might also know followup can build more desire.

But I imagine you never thought of followup as a kind of proof element.

And yet it is. Because who follows up?

People who believe in what they are doing and selling, including themselves.

The milquetoasts drop away.

So send regular emails, preferably daily… and if you got a deadline coming up, send a bunch.

You’ll catch people’s attention… you’ll remind them of what they want and how you can help… and you will convince them you have something worthwhile, just because you keep following up about it. And now, since you’ve read this email, you are a few minutes closer to the deadline for my MyPEEPS offer. The deadline will come in a flash, tonight at 12 midnight PST.

In a nutshell, MyPEEPS shows you how to build up your email list with paid traffic — putting in $10-$15 and getting out 10-15 new subscribers a day — so you can in time have a proper audience of people who want to read your emails and buy from you.

And the free Shotgun Messenger bonus I’m offering gets you my direct help and input as you actually put the MyPEEPS process into practice.

If you want the full details on that, or to sign up for before the deadline strikes:

​https://bejakovic.com/shotgun​

Is there anything earthbreaking here?

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Comes a question about my ongoing MyPEEPS promotion, which ends tomorrow night:

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I know you’re selling this course as an affiliate offer.

I’m wondering if you actually learned anything new in the course or was it just a suite of fundamentals.

I’m asking because I’ve taken a number of courses in Ad buying, and most say much the same thing.

There are nuances in approaches… occasionally there’s a course that has an epiphany – something truly earthbreaking. Something that makes you go “wow…. Aha!” For me, ad temperature levels when I first heard it was interesting. I also appreciated TOFU, MOFU, and BOFU links on campaigns that I learned in another course. MintCRO’s approach for deconstructing Ads to landers was interesting – engineered, but interesting.

I’m asking you because I’ve feel you’re earnest in your emails.

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I am indeed earnest in my emails, to the point of often telling people not to buy offers that I’m promoting.

Which is what’s gonna happen here.

Because rather than, “Is there anything new here,” I think there are better questions to ask first.

Such as, how is your list doing? How many people sign up on average every day? Is that enough? If not, how are you planning to grow it in the future? And how confident are you that it will work out?

If you are happy with how things are and where they are going, great.

In that case, I would say there’s no sense in taking me up on this offer, whether or not it has anything new in it. Go attack some more promising opportunity instead, or just take the afternoon off.

On the other hand, if your list is not where you want it to be, and you have doubts around how to change that, then MyPEEPS offers a simple method, backed by Travis Speegle’s 20+ years as a media buyer, and the millions of leads he has generated for various businesses.

Plus, the “work alongside me” bonus I’m offering is there to make sure MyPEEPS doesn’t just become another set of ideas that you appreciate and find interesting… but to help you take Travis’s system, put it to use, and grow your list, so you have enough people to write to, and enough people to sell to.

And now, to answer the original question:

I haven’t been through a lot of courses on ad buying, so things that are new to me might not be new to you.

If you must have something new, two things come to mind right now.

One is at the very start of MyPEEPS, how Travis thinks about lead magnets and optin offers.

It was an “aha” to me — a new perspective I hadn’t really seen before, in spite of 10+ years of various copy and marketing books and courses.

I can imagine this simple “aha” can make all the difference in coming up with ad campaigns that work as opposed to ones that flop, and that won’t unflop, even with all the sexy tweaks and tactics that you might want to pay thousands of dollars for.

The other “new” thing for me came at the end of MyPEEPS. It was Travis’s “Reverse Course” method. I had never heard of this method before, nor even considered it. And yet:

Travis has been running one such “Reverse Course” campaign, without any change, using the same ads, for 8 years now.

He just did it again a few days ago, and brought in 40k new leads over two weeks.

When Travis runs this campaign, it typically breaks even or makes money on day zero.

And unlike many ad campaigns that run at such a scale, Travis’s “Reverse Course” campaigns actually create a huge amount of good will, instead of the usual irritation and trolling.

The “Reverse Course” method won’t be right for every business. But it is new, and for the right business or list, it is clearly very valuable.

Like I said, I wouldn’t get MyPEEPS just to find out what the “Reverse Course” method is. I would get MyPEEPS because you intend to put it to use and get value out of it.

But one way or another:

The deadline to take me up on MyPEEPS and get the free bonus — community and my ongoing support as you go — is tomorrow, Sunday, at 12 midnight PST.

If you wanna take me up on this offer, or for the full details of how the support element works:

​https://bejakovic.com/shotgun​

3-step plan to create “Electrical Socket Offers” out of thin air

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Last week I did a presentation inside Thom Benny’s Copyjitsu coaching group. Thom coaches 6 guys, all with good copy chops already, and he invited me, John Bejakovic, to come and pontificate on how to write emails.

One of the guys in Thom’s group asked me the following:

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I have this thing where I’m writing daily emails. I’m getting in reps. I wouldn’t be writing all this stuff if I didn’t believe I could help somebody.

But also, I don’t have any sales pages or digital products. All this that I’m offering, every day, is still consulting.

Do you have any way to think about that, when you’re at that stage, don’t have digital products, but you’re just pitching consulting?

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This is a great question. I bring it up now because earlier today, I asked what objections people had to buying MyPEEPS, a course I’m promoting until Sunday, on building up your email list with paid traffic.

Along with the usual objections — don’t need it, can’t afford it, already bought it — I got some surprises. For example, a few people wrote to say, “What can I do with an email list when I ain’t got no offers!”

So let me address that now.

If you got no offers, you can always decide to offer… consulting.

That’s Step 1 of my “Electrical Socket Offers” plan.

The problem is, “consulting” is a horrible, horrible offer. I say that without restraint because I’ve been guilty of offering “consulting” myself. I’ve also been guilty of making other horrible offers, like “coaching,” or “copywriting services.”

These offers are all horrible because they put the burden on the prospect. They say, “How am I supposed to know what I can help you with? I do have some knowledge and skill… but you tell me how you can use them.”

So Step 2 of my “Electrical Socket Offers” plan is to take the burden off the shoulders of your prospects.

You take the burden off by figuring out what problems your prospects have.

This is much easier to do than you might think. You simply ask. You can do it by digging around online. You can do it via email. Or, if you have the stomach for it, you can even do it over the phone.

Ask your prospects where they’re at… where they hope to go… what’s keeping them from getting there. Do this a few times, until you find a specific problem you can actually suggest a solution to.

BLAM!!

Suddenly, you’ve taken your horrible, horrible “consulting” offer, and you’ve transformed it into something wonderful and valuable — a solution to a specific problem that your prospects have.

Because really, when my laptop is running out of battery, I look for an electrical socket.

Once I find an electrical socket, I don’t stop and ask, “What manner of electricity does this socket supply? Was it electricity generated by a windmill? A hydroelectric dam? Solar?”

I really don’t care. I just want my laptop charged. Any socket I can plug into will do.

Same thing with people and their problems. People don’t care if you solve their problem via a digital course, consulting, or even a done-for-you service. Really, what they are after is a solution to their specific problem. They’re looking for a socket to plug into.

Step 3 of my plan is optional but highly valuable.

It’s to give your consulting offer a name, such as, for example, “Electrical Socket Offers.”

Because there is magic in giving things a name. It relieves any remaining burden on your prospects, and gives them just a simple, light word or three to hold in their mind.

So that’s the 3-step plan to create “Electric Socket Offers” out of thin air.

I imagine few people will take the above advice seriously.

I imagine even fewer will actually choose to implement it.

But if by chance, you’ve had the the light come on in your head… and you’ve realized that there is in fact nothing stopping you from selling attractive offers, starting today… then maybe it makes sense to build up an email list? You know, so you have people to sell your attractive offer to?

You decide. And if you decide that the answer is yes, then maybe take a look at the MyPEEPS offer I’m promoting. It comes with my free “Shotgun Messenger” bonus, which is live until this Sunday at 12 midnight PST. For the full details on this offer:

​https://bejakovic.com/shotgun​

The “crazy idea” I keep ranting about on Skool

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This week I launched my first-ever Skool group, helping a bunch of list owners start running ads to grow their email lists, including email lists about:

* Guitar

* Horse training

* Electronic music

* Language learning

* Real estate investing

* Weight loss and fitness

* And of course a number of marketing-, copywriting-, and online creators-related lists

My Skool group is only in a kind of pre-launch — it officially kicks off next Monday — but I’ve already been giving members feedback on their lead magnets and landing pages.

Well, “giving feedback” is too kind for what I’ve been doing.

I’ve been foaming at the mouth, banging on the table, and barking the exact same command, to different frightened group members, over and over.

It’s a “crazy idea” that somehow nobody is willing to actually put to use, not unless I yell.

This “crazy idea” is not hard to use.

The trouble is, we all feel we are using it when in fact we are not.

That includes me — I often fail to put this “crazy idea” to use, and I pay the price each time, because it makes the difference between advertising that gets a good response at an affordable rate… and advertising that gets zero response, or that gets response from the exact wrong people.

Fortunately for me, it’s easier to see and solve other people’s problems than it is to see and solve your own. That’s why I’ve been liking this Skool group.

But back to the “crazy idea.”

You might think it’s something like “tell them what’s in it for them” or “use curiosity” or “get their attention.”

NO!!!

None of those! How could you even think something like that?? Bah…

(I’m trying to give you a flavor for the tone I take inside the Skool group.)

No, the reality is, this “crazy idea” is something more mechanical, something you can do right now to produce copy that is infinitely more like to perform, and get you the right audience, at an affordable price you can scale.

And now, I’ll make you a deal.

The deadline to take me up on Travis Speegle’s MyPEEPS list building course, which my Skool group is a free bonus for, is this Sunday at 12 midnight PST.

If you’d like to sign up for MyPeeps and get into the Skool group, you can do so at the link below:

​https://bejakovic.com/shotgun​

But if you would not like to sign up for MyPEEPS or get into my Skool group as a free bonus, at least not yet, then hit reply and tell me your #1 objection or hesitation. Don’t worry, you won’t hurt my feelings even if you are brutally honest.

I would like to hear what’s been holding you back, and you will help me close out this promo.

In return, I will write you back and tell you the “crazy idea” I’ve been teasing this whole email. In other words, I’ll reveal the #1 piece of feedback I’ve been giving inside the Skool group so far, and probably will keep giving as we launch for real next week.

The curious case of the 7,730-word Facebook ad

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“My new husband is disabled, yet he manages to wear me out every night”

… I’m sitting in a busy cafe, full of other expats, because my cleaning woman Flor has taken command of my apartment.

A few moments ago, I was discreetly and quietly digging through the Facebook ad library, looking for what I knew I would soon find.

And I did — a 7,730-word ad, which starts with a teaser:

“Her groom ran away from wedding to pursue his first love. Heartbroken, she randomly found a disabled man who was also abandoned to get married. Unexpectedly, he turned out to be a billionaire!”

This Facebook ad goes on for two chapters of dense literotica, before informing me that “Available chapters here are limited, click the button below to install the App and enjoy more exciting chapters.”

Sure enough I did click, a website opened up, and the above line, about my new disabled husband and his nightly staying power, blared out of my laptop speakers and throughout the cafe, as I scrambled to find the mute button.

So now, rather than raising my eyes from the keyboard and meeting the curious gaze of all the other cafe goers, I am focusing intently on writing this email.

I don’t know the full story of this ad or the business behind it. Maybe it’s some sort of scam.

Or maybe it’s just what it says it is:

A mobile app with a subscription for literotica books… which is being sold via dozens of Facebook ads that run for 5k+ words each.

I bring this up because last night, during the interview I did with Travis Speegle on list building via paid traffic, a question came in:

“Do you feel that attention spans are getting shorter and marketers have to get more sophisticated and learn ‘vsl’ or video ads for more engagement?”

Attention spans aren’t as short as you may have been led to believe.

And video ads are not required for anything, though they can be a good option for many tyings.

More generally, the eternal truth still holds. You reap what you sow.

If you create advertising inviting people to be distracted, gullible, greedy, scared, cheap — or to consume pages and pages of disabled billionaire literotica — that’s what you’re going to get.

On the other hand, if you create advertising inviting people to be good customers or email list subscribers, well, it works in that direction also.

And on that note:

This week, I’m promoting Travis Speegle’s MyPEEPS course, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495.

Travis actually walks you through, in real time, how he creates ads in Facebook and what he puts in them to get the right kinds of people onto his email lists and the list of the big DR clients he accepts as clients.

Plus, if you get MyPEEPS via my affiliate link before this Sunday at 12 midnight PST, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.

The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.

For the full details on how this will work, or to get MyPEEPS and my free bonus as well:

​​https://bejakovic.com/shotgun​

Personal positioning that gets $15,000/month retainers

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Last night, I interviewed Travis Speegle, who is a media buyer, and kind of in the elite of his profession.

Internet marketer Ryan Lee let slip once that Travis gets a $15,000/month retainer, just to start a new project.

I’m telling you this to set up the following quote, which you might dismiss otherwise. Travis was talking about how he moved to Puerto Rico to surf, and how that lifestyle choice influenced how he works with clients. And he said:

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The personal things, those things that we think have nothing to do with our business, are the things that make the biggest difference.

The thing that made the biggest difference in my business and where I am currently today is when I specifically decided that I was going to live my life and become a professional surfer and that I was going to treat everybody that hired me for anything as a sponsor to my surfing.

And I started telling that story. It was the best filter.

Anybody who couldn’t buy into it or was like, “That’s just stupid,” well they’re not a good client that’s not a good fit for me.

But anybody who did, super respected it, and bought into my life, my lifestyle, then I could almost do no wrong.

And things got better because it just attracted more of the people that would actually like to work with me, not just my style, or the results.

It just so happens that results come a lot easier when you work with the right people.

===

Maybe you have your own takeaways from this, or objections to what Travis is saying.

I won’t try to convince you one way or another.

I’ll just tell you one thing I got from Travis’s “professional surfer” stance, and that’s the value of metaphor — of a super clear and easy-to-communicate image — both for the person who is talking and for the person who is listening.

This is just as true whether you’re pushing a product… a service… or, like in Travis’s case, yourself as a partner, expert, or leader.

But on to biz.

This week, until Sundae, I’m promoting Travis’s MyPEEPS, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495 — significantly more affordable than Travis’s $15k/month retainer.

Plus, if you get MyPEEPS via my affiliate link, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.

The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.

For the full details on how this will work, or to get MyPEEPS and my free bonus as well:

​https://bejakovic.com/shotgun​