Info Products

How to get your list to pay you to create your own lead magnet

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A couple days ago, brand strategist Chavy Helfgott posted a little case study in my Daily Email House community. Maybe it’s something you can profit from.

Chavy wrote:

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I’ve been working with John on monetizing my list, and after several weeks of asking lots of questions to my readers, we realized the following:

1) Creating a lead magnet was something that would solve problems for many of my readers

2) I myself don’t have a proper lead magnet with which to steadily grow my list with high quality subscribers

So – John conceived of the idea of running a live cohort for a minimal price, in which I would build a lead magnet for myself while showing the cohort members my process, and giving them feedback as they create theirs.

Jan 29 – initial tease to my list and LinkedIn to gauge interest

Feb 4 – official “launch” with an email describing the live cohort

Feb 13 – registration closed

Total marketing: 12 emails to my small list & 10 LinkedIn posts

Zero ad spend.

15 days from concept creation to launch closing.

4 cohort members paying me $99 each.

Our first call is on Monday, and I’ve already built a template that is on its way to becoming my first sellable info-product.

And of course, I started creating my own lead magnet, which will probably be a summary of this lead magnet building process.

So – if you, too, are a barefoot shoemaker, perhaps you can also let your audience pay for the privilege of coming along for the ride as you make your own shoes.

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Like Chavy says, we all have important things we want to do, need to do, aren’t doing….

… so why not create an offer out of it?

You can do like Chavy is doing, and run a cohort program. Charge people some nontrivial but very easy price, and guide them through the same process you are following.

It makes sure you do what you need to do, plus it builds an offer for you, plus it gets you buyers you can sell other things to.

Pr you can do like I’m doing with my “Behind The Scenes” auction.

Fact is, for the past few months now, I’ve been creating “systems” docs for several things I do or want to do better, in which I put real-world data, make hypotheses based on that data, and create systems that get me better results over time.

I’ve created such “systems” docs for promos, for followup, and for auctions, among other things.

Except, I’m not as diligent as I should be at updating these docs and putting in the data and making hypotheses and creating ever better systems.

So I figured, why not turn my “auction systems” doc into an offer, take other people for the ride, get paid a bit of money to actually do what I should be doing?

That’s what’s happening tomorrow.

In case you missed my emails about it over the past few days… I’ll be running an auction.

Bidding starts at $1.

The offer on auction is the “Behind The Scenes” of the auctions I have run already and will be running (I currently have 8 auction partners who are at various stages, and all are still moving forward).

The “Behind The Scenes” I will share will include offers on auction (both public and private)… sales numbers… interesting marketing… sales DMs… “day after” conclusions… along with the “auction system” I am devising based on all this data.

I’m thinking to make bonuses available as well for tomorrow’s auctions, Such as, how I have and will be getting auction partners… a live ride-along with me on an auction, plus a share of the money made… and other bonuses that are suggested by auction participants in real time.

Maybe tomorrow’s auction will be a flop, and winning bid ends up at $13.

Maybe I will be able to do like Chavy, and make a bit of cash, a few hundred dollars or more, by taking people along for the ride with me.

In any case, I figure I will get something out of it, in the form of the “auction systems” doc I should be creating anyhow, plus data (from tomorrow’s auction) that I can put into that doc to make my auction systems better.

If you’d like to participate in the auction (I will have a prize for anyone bidding), here’s where the auction will go down, tomorrow, Tuesday, at 7pm CET/1pm EST/10am PST:

https://t.me/+_qLpIllO2IZlM2Q0

Having trouble selling courses?

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Last August, a well-known course creator in the copywriting and email marketing space sent me a message that said, in part:

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Lately it feels like there’s a secret “Thou Shalt Not Buy From [dude’s name]” commandment that’s been floating around and I’m not sure how to fix it 😅

(Kidding, sort of. It’s just that course sales have been waaaaaaaay down)

They dropped off big around March. There was piracy, which certainly didn’t help, but I mostly think it was my audience getting crushed by the robots.

They got scared and stopped buying, even when I offered exactly what they said they wanted.

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I have heard the same message since, from a few other list owners I know. Some have seen gradual declines in course sales. Others have seen things drop off a cliff over past 2-3 months.

Has selling courses become a a problem for you?

Were you able to sell courses before… and now it feels like there’s a secret fatwa on you, prohibiting people in your market from giving you money?

If so, hit reply and tell me about it. Think of me like your therapist or your father confessor.

I’ll listen, without judgment.

And if you like, I will also share with you a bit of behind-the-scenes of a second dude I know personally, somebody who is selling tons of courses right now, more so than ever, behind the scenes, quietly, without any fanfare, and what his secret is, in his own words.

Info publishing lesson from A24 Films

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I like to look at creative industries — where people are churning out and packaging up ideas and turning them into real world value. Maybe they can teach me something about the info publishing world as well.

Today, I wanna tell you about the movie industry, or rather, a different perspective that’s emerged in the movie industry over the past decade.

As you might know, the classic 20th century Hollywood movie studio is a home-run business.

A movie studio experiences lots and lots of strikeouts, which are offset and then some by one big hit, which can gross $100M or $1B or $100B (ok, maybe not $100B, not yet).

But there’s a subtle cost to this way of doing business, as you’ve probably seen at the local theater:

All Hollywood movies eventually become comic book movies.

The reason is both that comic book franchises already have proven stories and characters, with a built-in fan base that can be sold to…

… and that comic book movies make low demands on the viewer, and therefore have mass-market potential (this comes from someone who has spent 6 hours of his past 2 evenings rewatching two of Christopher Nolan’s Batman movies).

But there’s another way to make movies.

Perhaps you have heard of A24 Films. A24 is a film and TV production company that got started in 2012. They are best known for making arty, creative movies, often with very small budgets. Some A24 movies have become hits. Some barely managed to recoup their small budgets. But all are cool, unique, and beloved by fans and critics alike.

I read an article about A24 recently. A top executive was quoted in the article with something that struck me:

“To use a baseball metaphor, we hit singles and doubles. And when you set up movies to hit singles and doubles you can let your partner—in the best version of this—really take creative risks. We don’t need to gross a hundred million dollars. We don’t need to gross forty million dollars to actually have a successful financial outcome.”

Here’s how I interpret this translates into the info publishing world:

If you’re only creating a few offers a year, each needs to be a big hit if you’re gonna be a long-term successful as a business.

And that means that over time, you will experience “audience capture” the way that Hollywood has experienced with comic book movies. In other words, you will find that you’re forced to create stuff because the mass mind of your audience dictates it, whether you genuinely believe in it or not, whether you enjoy creating it or not.

This can be fine — you might care about other things in life and get your kicks there.

But if creating cool stuff you’re proud of is something that matters to you, then there’s a lesson in what that A24 exec says. That lesson is to work on hitting lots of doubles and singles, both to cover your nut, and to give you the freedom to keep doing what you want, how you want, when you want.

So much for cross-pollination.

Now I’d like to remind you of my Daily Email Habit service, which gives you a daily email “puzzle” to help you start and stick with sending daily emails.

Daily Email Habit currently sells for $30/month, which means you can get a daily email prompt and ongoing education in how to expand that prompt into a fun and valuable email for just $1/day.

In a few days, I will be jacking up the price of Daily Email Habit to Martin Shkreli levels. If you want to get in before the price increases, or better yet, if you simply want to start writing your own daily email habit today, so you can start hitting singles and doubles regularly:

https://bejakovic.com/deh

The “gold standard” of course design

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From the annals of effective course design:

I recently read about real-life Dr. House competitions, aka “clinicopathological conferences.”

C.P.C.s work like this:

A doctor is given a case study of a real patient.

The would-be Dr. House is told the patient’s initial symptoms and lab results.

The doctor can then follow up with more questions, and if the data is known (eg. more lab results or more background info is available), then he or she is told what those are.

The doctor probes and narrows in.

Eventually, the goal is to make the right diagnosis of what actually ailed the patient.

The key thing is, since these are real-life case studies, the right diagnosis is known, because pathologists on the case actually found it, often in an autopsy.

(I checked just now and some of the correct diagnoses in these Dr. House competitions included “tertiary syphilis with mercury poisoning,” “intestinal anthrax,” and “wrong-site surgery.”)

In this way, the doctor is either proven right, meaning the diagnostic process was on point, or wrong, in which case the diagnostic process was lacking in some way, and there’s learning opportunity.

The article I read about this called C.P.C.s “the gold standard of diagnostic reasoning; if you can solve a C.P.C., you can solve almost any case.” Because of their design, C.P.C.s have become so popular as a teaching tool that the New England Journal of Medicine has been publishing transcripts for more than a century.

This caught my attention because I recently asked myself about other domains where I could apply the mechanism behind my Copy Riddles program.

The basic mechanism behind Copy Riddles is the same as the one behind the C.P.C.:

There’s starting data… there’s a nonobvious final result… which is in some way validated or proven.

In the case of Dr. House competitions, the starting data is symptoms and lab results. The nonobvious final result is the correct diagnosis, as validated by pathologists.

In Copy Riddles, the starting data is dry and factual source material, from a course or a how-to book. The nonobvious final result is a sexy sales bullet, as validated in a sales letter by an A-list copywriter, with sales across millions of households, often following an A/B test against other top copywriters.

I had a few ideas for other domains in which the same kind of mechanism could work:

– Comedy writing (take a premise, then come up with a punchline, compare it to one that got laughs)…

– Subject line writing (obvious enough)

– “Influence Riddles” (a setup where you have to convince someone to do as you want, given severe constraints, and then compare your answer to how it was done for real, in a real-life situation)

Apparently, medical diagnosis is another field.

If you have more examples or ideas for me of how to use this same mechanism in other domains, write in and let me know.

Or, if you are thinking of creating a course of your own, and are wondering how to best organize it, then consider the above “gold standard” approach.

Or, if you are simply interested in the gold standard among courses that teach you how to write sales copy, you can read the full story of Copy Riddles here:

https://bejakovic.com/cr/

The hottest restaurant in France is its own best salesman

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Yesterday, my friend Sam and I got into a rental car in Barcelona, drove across the Spanish-French border, and found our way into the small town of Narbonne.

There we met “Rebelpreneur” Gasper Crepinsek (whose ChatGPT Mastery I promoted earlier this year) and Gasper’s quite pregnant girlfriend Marie.

The four of us then got in line to be let into the “hottest restaurant in France,” Les Grands Buffets, which we had made reservations for many months earlier.

Like its name suggests, Les Grands Buffets is an all-you-can-eat circus. It only serves traditional French cuisine, and as much of it as you can stuff into yourself across 3 hours.

There was a “lobster waterfall,” oysters by the shovelful, and all the razor clams a body can handle.

There was suckling pig, beef, and lamb (all of which I had)… pressed-duck (which I didn’t)… and vol au vent, a pastry with veal sweatbreads (aka thymus glands, quite good).

There were $25 bottles of champagne that normally sell for twice the price at the supermarket.

At the end, this being France, there was of course cheese, in fact a selection from among 900 cheeses, which, according to the Guinness Book of World Records, is the world’s largest.

I also finished everything off with two trips to the dessert room, and loaded up on multiple slices of various chocolatey cakes, which I covered with a few macaroons as garnish.

By the end, our little group got kicked out because we stayed to the end and beyond.

At midnight, some 8 hours after the lunch, not having eaten anything else for the rest of the day, I went to bed. I honestly felt a bit queasy.

But it was worth it, and I would do it again. Actually, considering how long it takes to get a place at Les Grands Buffets, maybe I will book today for the next time. I could imagine that many other visitors feel and do the same.

And all that, is in spite of the fact that Les Grands Buffets is found in a third-tier city in an out-of-the-way region of France, in an ugly municipal building built in the 1980s that also houses a bowling alley and a pool, and has a skate park outside… and in spite of the fact that Les Grands Buffets effectively does no marketing.

That’s not to say that location is not important, or that marketing is worthless as a profession or a skill.

But even the best marketers know, in the words of the original A-list copywriter and scheme man, Claude Hopkins, that:

“The product, and the mental atmosphere you create around it, should be its own best salesman.”

And on that note, let me remind you of an unusual offer I made this week regarding my Copy Riddles program:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

There are a lot of copywriting products out there in the world, but there aren’t a lot of great products.

Copy Riddles is one of the great products, both because of the results it delivers to customers (see my emails from yesterday and the day before for that), and because of the baked-in sellability of the course (see the sales page for that).

And now, if you like, you have the opportunity to sell Copy Riddles yourself.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.

The structure of a $995 course that sells itself

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Yesterday was the first day of a new course I’m taking, “Ultraspeaking Fundamentals L1.”

It’s a cohort-based course, delivered live over Zoom, which gets you better with public speaking in 15 sessions over 5 weeks, 3 to a week.

There are two parallel cohorts. I’m in cohort 34A, which has over 50 people inside. I’m guessing the other cohort has similar numbers.

The price tag for this course is $995. If you assume 100 students for the 5 weeks, that’s $100k in revenue, I’m guessing 95% of which is profit.

Sounds like a pretty nice education business. And if you ask me, it all comes down to the unique way it’s organized and run:

1. After a bit of waffling up front by a team of two coaches — really previous students who are probably getting paid something, but not much — the 50+ attendees are broken up into small “pods” of 3 participants each.

2. The pod members self-organize so one of the participants becomes a “pod leader.” The pod leader basically shares on his or her screen the day’s instructions from the Ultraspeaking course area, keeps time, and hits play on a couple of videos that walk through key concepts.

3. The pod members then take turns playing little games that build up core public speaking skills.

For example, yesterday mainly consisted of “rapid fire analogies”:

You get a sequence of randomly generated analogies — “a bicycle is like ice cream because…” — and you have a few seconds to both read out the prompt and to complete the analogy in some way before the new prompt pops up.

The point is not to come up with a clever analogy (“because they make childhood sweet?”) but to develop the core speaking skill of staying in character, and to authoritatively say whatever stupid thing you have to say (“because they both have wheels”) so that it looks like you know what you’re talking about, even if you don’t.

4. The two coaches who waffled at the start roam around the pods and offer occasional “expert” feedback.

5. But really, this entire experience is largely prerecorded, almost entirely student-run, and from what I can tell so far, fantastic.

I’m sharing this with you in case you also sell information, or rather, transformation.

The fact is, regardless of how good the information you sell is, it’s 100% useless unless your students put it into practice in some form.

If on the other hand you’re looking to sell transformation, it makes sense to think about how to bake that into your product. As Ultraspeaking shows, this doesn’t have to spend a ton of your money or time to make this happen. But it’s not just about making the course more transformative.

In my case, after I heard how Ultraspeaking was organized, it was a very easy sell, even at that $995 price tag. Also, I imagine most of the 100+ people who are going through it with me right now will be very happy with the investment, and will go on to proselytize for the company.

Compare that with a $995 pure information course, which typically takes a lot of selling, both before and after, and which even so the majority of buyers will not complete or do anything with, and will only think back on with a mixture of guilt and regret, regardless of how good the info inside is.

That’s something to think about, again, if you sell information or transformation.

In entirely related news:

My offer for you today is Most Valuable Email, about an email copywriting trick that is not stories… not personal reveals… not controversy… not conflict… not contrarian points of view.

Instead, the Most Valuable Email trick is something entirely different, something that I would do from here til doomsday, every day, if the email marketing gods forced me to use just one kind of email without ever changing.

Part of Most Valuable Email is a set of Most Valuable Email Riddles in the end of the course, in which I give you a prompt, invite you to apply the Most Valuable Email trick, and then compare your answer to an answer I provide.

That set of riddles is a bit of experience and transformation that I baked into the course. But really, the whole point with Most Valuable Email is that the value of it is when you take the MVE trick and apply it to your own emails, every day, or every week, or however often you want to charm your audience and make yourself into a more valuable marketer.

As course creator and email marketer Rafa Casas wrote after going through Most Valuable Email the first time:

“Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.”

If you’d like the full info on Most Valuable Email:

https://bejakovic.com/mve/

How I conceived and delivered my first online course

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Four score and six months ago, I brought forth on the Internet a new offer, conceived in Columbia but delivered back in Europe, for what I called my “bullets course.”

I sold this new offer to a group of about 20 “beta-testers” who came via my email list. These beta-testers were willing to pay me for up front for this course, based simply on the info I shared in an email, without a sales page, sight unseen.

That’s just as well, because the course didn’t exist at that point yet. I only had the idea for it.

Since I managed to get the number of beta-testers I was looking for, I delivered the course over the next 8 or so weeks — via an email each workday, which I was writing day-for-day.

This way of creating a course turned out to be very low pressure and yet very productive for me. Meanwhile, it also provided accountability and a cohort feeling for the participants.

During those 8 weeks, I got feedback, corrections, and testimonials from that first group of students. I collected all that, integrated it into the second iteration of the course, which was largely the same, except it now had a higher price tag, and a new name, Copy Riddles.

I have been selling Copy Riddles ever since and have made — well, I won’t say exactly how much, but enough to buy several metric tons of glazed donuts.

That in a nutshell, is how you create value out of thin air.

If the way I told that story makes me sound like some kind of agile and entrepreneurial wizard, that’s not my intent.

The fact is, the only reason Copy Riddles was a success was that pretty much nothing I did was my original idea.

As I’ve written many times, the core idea for Copy Riddles content came from direct marketer Gary Halbert, and was drilled into my head via a training I had heard from A-list copywriter Parris Lampropoulos.

As for the structure of Copy Riddles — the fact I presold it and then delivered it via email, one day at a time — that came from me spying on course creator Derek Johanson, specifically, the way Derek created and delivered his CopyHour course.

I’m telling you this because Derek is currently launching a course, delivered daily by email, that gets you to launch, sell, and deliver a course that people want to pay for, in 30 days, all via email.

Derek’s course is creatively called “Email Delivered Courses” and it gets you to do what Derek did with CopyHour.

You certainly don’t need to buy Email Delivered Courses to launch your own email delivered course. Derek lays out the high-level process on his EDC sales page, which I’ve conveniently linked to below. And like I wrote already, I reverse-engineered and hacked many of the details myself, and that’s how I did Copy Riddles.

I’m still telling you about Email Delivered Courses for two reasons:

1. Maybe you don’t wanna do what I did, and spend weeks stalking Derek and reverse-engineering what he does. Instead, maybe you are happy to pay Derek to simply tell you what to do each day, so you come out 30 days from now with your own completed, desirable, and sales-validated course.

2. The real question is not whether you could figure out what Derek did, but whether you actually will do so, and whether you will then put it into practice in the next 30 days, and have an asset that you can sell ongoing, and buy yourself many metric tons of glazed donuts.

Derek’s launch for Email Delivered Courses closes at the end of this week. If you’d like more info, or to join before the doors close:

https://bejakovic.com/edc

“Way too biz oppy”

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For the past few days, I’ve been promoting a webinar in which a guy named Josh Rosenberg — previously a big-time ClickBank seller, then a fractional CMO for direct response businesses — lays out his new offer, “AI Super Agent,” which builds out entire info product funnels, all the research, production creation, and copy included.

Lots of people have clicked through to Josh’s offer. A fair number have signed up for the webinar. Some have bought the “AI Super Agent.”

But a good number of people are also skeptical. Here’s a comment I got from a reader:

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Yeah I had the same reaction to his offer. Sounds way too biz oppy. Like every other offer in the “AI gold rush” … seems like only the shovel sellers are making any money.

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There’s no doubt that Josh’s “AI Super Agent” is presented as a business opportunity, starting with the fact it’s sold via webinar, and then continuing to how it’s positioned, argumented, and priced.

Maybe you’ve been burned by a biz opp before, and have simply decided that anything that looks like that is not for you. Fair enough, and I certainly won’t try to change your mind if that’s the case.

If you’re a little less decided, I can repeat what I wrote in an email back in May.

On the one hand, jumping from biz opp to biz opp, in a chase after “passive income” or “almost passive income,” is a sure recipe for staying broke, stressed, and working too hard.

On the other hand, legitimate business opportunities do exist. You won’t know one for sure until you try it and succeed with it.

I’ve personally been sold on biz opps like copywriting, revshare deals with clients, and starting and writing an email list. Each one has ended up making me lots of money and making my life significantly more free.

How to decide if a biz opp has a chance to win you money and freedom, or is likely to keep you further away from them?

In that email back in May, I gave three questions to help you evaluate business opportunities. Let me repeat those now with Josh’s “AI Super Agent” in mind:

#1. “Is this a 5-month plan or are you ok if it turns into a 5-year plan?”

#2. “Are you building up some kind of asset regardless?”

#3. “What happens if the opportunity disappears?”

The only of those questions I can answer for you is #2.

Josh’s gizmo definitely builds up assets for you as long as you keep using it. It gives you info products you can sell that in smart ways, by partnering with clients or audience owners, the way I’ve been talking about the last few days.

But even if you don’t do that, you can sell these info products by running ads to them, or simply publishing them on Amazon and seeing which ones sell on their own.

As for the other two questions, they are yours to decide on.

Will info products as a business opportunity disappear?

Weirder things have happened, and the very tech (AI) that’s making this biz opp possible might in the end also kill it.

(My personal feeling is that people will still be paying for information for at least a few years to come.)

But even if info products do stick around for years, are you ok sticking around info products for years?

Do topics like email lists and sales pages and traffic interest you, or are you hoping to run away from them as soon as possible so you can jump into another biz opp, or into something else entirely?

I cannot answer that for you.

But if you believe that info products have a future, and if you decide it’s a future you are interested in being part of, then Josh’s thing is worth a look, in spite of its “gold rush” biz opp marketing style. For more info:

https://bejakovic.com/aisuperagent

Endless traffic partners for an “info product” funnel factory

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Yesterday, I promised to tell you how I would find endless traffic partners for your “info product” funnel factory, starting from nothing.

But before you spend time reading this long and lionhearted email, let me warn you:

What I’m about to share is speculative rather than proven.

It’s what I would do, but the fact is, the one and only time I tried anything like this, it didn’t produce any results.

I’m guessing that’s because I gave up after just one outreach message… because I prolly picked a bad person to reach out to… plus, my offer wasn’t as tempting as I would know to make it now.

I do still think this process has lots of promise, whether or not you’re starting from nothing. That’s why I’m sharing it with you.

Still with me? If you are, let me open up:

Last year, I read a post inside the Royalty Ronin community with the title:

“I will BRIBE you to do this deal!”

The “deal” was:

Go on YouTube… find people with big audiences in hobby niches like dogs or woodworking… and offer to produce a newsletter for them for free.

The guy making this post was James Foster, one of the more active and successful people inside the Royalty Ronin. James was so confident this would produce good results that, as a joke incentive to get people to try this out, he offered a $2 Dogecoin bill to people who actually put the idea into to action.

James’s reasoning:

1. Most YouTubers live and die with the popularity and reach of their next video

2. Of course, most YouTubers don’t have a newsletter, and depend entirely on the whims of YouTube algorithm

3. You can offer to create a newsletter for such people for them, for free.

The offer is, the YouTube Channel owner drives their viewers to the newsletter, and in turn, you produce emails that drive their own viewers back to their new videos (something that YouTube won’t reliably do).

You profit by also using the newsletter to promote other relevant stuff. (You can even offer to split the profits with the YouTube owner, or you don’t have to.)

I am a bit of a monkey-see-monkey-do kind of monkey. Plus I liked the idea of getting rewarded for running a little experiment.

So when I read James’s idea, I decided to give it a go.

I went on YouTube and, after a bit of snooping, found a YouTube channel with Qigong videos, delivering vague instructions over B-roll footage of mountains.

The channel had hundreds of videos, over a million followers, and of course no newsletter.

Sidebar:

In the past, I’ve experimented with cold outreach. And I’ve learned that cold outreach is drastically more likely to get a response if I put in the work up front to do something for people… instead of simply offering to do so only after gotten a green light from them.

So what to do here?

I set up a new free Beehiiv account… branded it with the branding from the YouTube channel… created an email to simulate how a regular weekly email would look, with a screenshot of their latest video… and signed up the owner of the YouTube account to my newsletter.

All this took like 20-30 minutes, because really I just repurposed stuff from their YouTube channel.

I then wrote the owner a separate email, to explain what’s going on and to make my partner proposition.

And like I said… I never heard back from the guy.

I never followed up or pursued this further, the $2 Dogecoin bill be damned.

The reason is, I had other things that are already bubbling on the stove for me, and this idea, cool and tempting though it sounded, failed to produce an immediate win for me.

That might be because the person I was writing to was a 16-year old Chinese boy who didn’t speak English who was just playing with AI (I don’t know this for a fact, but it is quite possible, based on the email address on the YouTube channel).

Or maybe it was that my offer, no risk and all reward though I tried to make it, still seemed confusing and unattractive. My reasoning:

If you read my emails, you’re likely to know that an email newsletter is immensely valuable. But the majority of the world has never heard of email marketing and cannot believe it is as effective as it actually is.

And so explaining to YouTube channel owners how they will drive traffic to a newsletter I create… and I will drive their viewers back to them… and how this is good for you and for them — that’s already complicated and not clear. And not-clear offers often don’t get takers.

That’s why I think a much better, much clearer offer would be to create NOT a custom newsletter, but a custom info product, along with a sales page, branded with the YouTube channel’s identity, on some topic that their audience already has shown to care about.

I speculate this kind of offer would be much easier for YouTube channel owners to be interested in and to say yes to partnering on. “I made this product that your people want, send them here and we split the profits.” Much clearer, no?

Plus, the nice thing in this case is, you’re still building an email list, except an email list of info product buyers, instead of just random newsletter subs.

So that’s my idea for finding endless traffic partners for all the info product funnels you could stomach to create.

Of course, creating an info product and a surrounding funnel is nowhere as trivial as signing up for Beehiiv and creating a welcome email.

Except… it can be, thanks to the “AI Super Agent” I’ve been talking about the past couple days. This “AI Super Agent” does market research to figure out which info product ideas are likely to be a hit… it creates the product based on the winningest ideas… plus it generates all the sales copy.

I wouldn’t use this “AI Super Agent” for creating info products for personality-based list like my own.

But for partnering with people who already have large audiences… in hobby niches where much of the info is already out there, but just needs to be synthesized and pacakaged up… I think this AI gizmo could be very a very useful and lucrative tool.

If you wanna find out more about this “AI Super Agent,” then the guy who created it has a webinar in which he demoes it and explains how it works:

https://bejakovic.com/aisuperagent

Info product niches you never would believe

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Yesterday, I wrote an email promoting Josh Rosenberg’s “AI Super Agent”, which researches and builds out an entire info product funnel for you in minutes, including the product to sell and all the copy to sell it. To which, an interested reader wrote in reply:

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I had a quick look and couldn’t find any examples of Josh Rosenberg’s system in action, but I am very interested in what kind of results other people are getting from this kind of approach.

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I’m guessing you won’t find many results of Josh’s customers online yet, because this offer is new.

Josh does have case studies inside the webinar I linked to and am linking to today as well.

But also I talked to Josh before I decided to promote this gizmo. I asked him, what have people actually done with his thing? He sent me back a sample list of what people are doing. Some of these info product niches are familiar, but others, specifically the trees, you might never believe:

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One user is creating a course on vibe coding for their site https://www.lindy.ai/.

Another created funnels for copywriting/branding for startups and another for SMEs.

Someone else created funnels for prophylactic trimming of large, wind-damage prone trees and a social media posting guide.

Someone else is working on a funnel for local dentists.

Another user is creating offers for the survival niche.

Someone else is creating a funnel to help people start their own trucking company.

Someone else created multiple funnels for car salesmen.

Someone else is doing a funnel on pay per call affiliate marketing.

And someone created funnels for pickleball, real estate agents, parenting and Adobe creative cloud. This person got the agency license, so they are probably doing this for their clients.

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(For the record, a big part of what Josh’s “AI Super Agent” does is market research. It comes up with a score predicting the likely success of various info product ideas. I’m guessing that means that “prophylactic trimming of large, wind-damage prone trees,” bizarre though it sounds, is actually a promising info product niche.)

As for that agency license Josh mentions:

Apparently, about 50% of people buying his “AI Super Agent” are taking the agency license. I don’t know the exact details of how that license works, but the broad picture is it allows you to make unlimited info product funnels, for as many different clients as you want, as opposed to just doing ones your own businesses or for one client you’re working with.

On that note, tomorrow I’ll tell you how I would find endless partners for such an “info product funnel” agency, even if you have no clients yet that you’re working with right now.

Meanwhile, if you’re interested in Josh’s “AI Super Agent,” and if you want to see if it could be a good fit for your current biz or clients, Josh has prepared a webinar where he demos and explains how it works:

https://bejakovic.com/aisuperagent