Alex Popov

May I send you the payment link?

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Today is last day to get in on Hogwarts of Influence, one of three tiers I’m offering to make you a wizard of persuasion at greater at greater levels.

Yesterday, I got an email about that offer from Alex Popov. Alex is both an NLP coach and a freelance copywriter with a string of controls for an Agora health brand. He wrote:

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This past month, I had a chance to grab a $997 [one well-known email marketer] offer with a BIG bonus that included a choice book from any of his great books.

I also had a chance to grab a $997 [another email marketer] offer with roughly $4,500 in bonuses, including a selection of his trainings and back issues of [the dude’s newsletter].

But I’d like to grab your Dumbledore-level offer instead.

That is to say, I quite like and am quite impressed with the way you write your copy, structure your offers and teach this magical stuff.

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I asked Alex if I could answer any more questions for him or if I can send him the link to the order page.

If you need a marketing lesson today, let it be that.

It’s an application of the “mini-agenda” idea from Jim Camp’s book Start With No.

Rather than plowing on with any negotiation or sale like a horny teenager, take your time, ask for permission to proceed, and let people know what’s coming up before you drop it on them.

It never hinders the people who are ready to proceed, and it can surface surprising stuff from people who say they are, but are not.

Anyways, to my mini-agenda, Alex replied:

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Thank you for asking, John!

Nope, no questions.

I was at the webinar.

I’ve been analyzing your emails.

I went through the bonus trainings you gave for joining your list. I did it now, after several years. My loss in time & money that I didn’t use your thinking, writing and persuasion tips earlier.

But I guess my brain needed the time to get it.

Anyway, just some feedback for you.

So, please send me the link. Thanks!

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Alex has since jumped in on Hogwarts of Influence at the Dumbledore level. Will you? It’s your choice. If you want the full details of what’s inside the most generous offer stack I will make this year, before it vanishes later tonight:

https://bejakovic.com/core-promise-pwyw

Ideas are cheap, here’s how to sell them for good money

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A couple days ago I got a message from Alex Popov, who works as a copywriter (he had a couple controls for an Agora affiliate) and as an NLP trainer. Alex read my new 10 Commandments book and wrote me with some qualified praise:

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Hey Bejako!

Your new book is quite simply fascinating.

I know most, not all, of the big persuasion ideas inside, yet I’m learning them in all new mind-expanding ways.

Your book is changing my thinking about these persuasion principles for the better.

Thanks!

Only one, negative, though. The price is ridiculously low. So low in fact, I almost didn’t buy it.

Anyway, I’m glad I did.

Real thanks and use this if you like.

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I’ve been saying it for a long time:

Ideas are cheap. Even good, profitable, proven ideas.

The real value lies not in sharing an idea. Odds are excellent people have heard it all before, even if you feel you thought it up yourself. (You may have, but others have thought it up before you.)

Instead, the real value lies in:

1. Presenting an idea in a way that has a chance to penetrate the defenses your reader’s mind is sure to throw up (“I don’t get it,” “I’ve heard this before,” “I’m busy,” “I could never do this”)

2. Presenting an idea in a memorable way so that it sticks with your reader long after he’s finished reading

3. All the surrounding stuff besides the idea or even its presentation — all the encouraging, taunting, goading, shaming, motivating your reader to actually do something with the idea you’re sharing other than just squirrel it away

And that’s what you can find in my new 10 Commandments book:

Grifters, suckers, the “World’s Youngest Hypnotist,” an openly racist “comic’s comic,” a couple of tophat-wearing magicians, a pickup artist who describes himself as “average, with a serious tilt towards ugly,” the “world’s most feared negotiator,” the last Russian Tsar, the first black mayor of a major U.S. city, Eddie Murphy, Robin Williams, Ronald Reagan, and much, much more.

They are all in the book so you see the underlying ideas in a new light in case you know them already, so you remember them in case you don’t, and so you put them to work in your business and personal lives, and profit from them.

As for the ridiculously low price, it’s there for a reason, which has nothing to do with the value of what’s inside. Don’t let it dissuade you:

https://bejakovic.com/new10commandments