Today is last day to get in on Hogwarts of Influence, one of three tiers I’m offering to make you a wizard of persuasion at greater at greater levels.
Yesterday, I got an email about that offer from Alex Popov. Alex is both an NLP coach and a freelance copywriter with a string of controls for an Agora health brand. He wrote:
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This past month, I had a chance to grab a $997 [one well-known email marketer] offer with a BIG bonus that included a choice book from any of his great books.
I also had a chance to grab a $997 [another email marketer] offer with roughly $4,500 in bonuses, including a selection of his trainings and back issues of [the dude’s newsletter].
But I’d like to grab your Dumbledore-level offer instead.
That is to say, I quite like and am quite impressed with the way you write your copy, structure your offers and teach this magical stuff.
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I asked Alex if I could answer any more questions for him or if I can send him the link to the order page.
If you need a marketing lesson today, let it be that.
It’s an application of the “mini-agenda” idea from Jim Camp’s book Start With No.
Rather than plowing on with any negotiation or sale like a horny teenager, take your time, ask for permission to proceed, and let people know what’s coming up before you drop it on them.
It never hinders the people who are ready to proceed, and it can surface surprising stuff from people who say they are, but are not.
Anyways, to my mini-agenda, Alex replied:
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Thank you for asking, John!
Nope, no questions.
I was at the webinar.
I’ve been analyzing your emails.
I went through the bonus trainings you gave for joining your list. I did it now, after several years. My loss in time & money that I didn’t use your thinking, writing and persuasion tips earlier.
But I guess my brain needed the time to get it.
Anyway, just some feedback for you.
So, please send me the link. Thanks!
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Alex has since jumped in on Hogwarts of Influence at the Dumbledore level. Will you? It’s your choice. If you want the full details of what’s inside the most generous offer stack I will make this year, before it vanishes later tonight: