Business Ideas

The lucrative opportunity of Twitter ghostwriting

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I recently found out about the shadowy world of Twitter ghostwriting. In the shell of a nut:

People will write on your behalf on Twitter, if you pay them well. They will pretend to be you, so you can grow your audience and business and status.

I was actually considering hiring somebody to do this for me. Not for this newsletter, but for my health newsletter.

I asked around how much it would cost.

The answer came back:

$5k-$6k per month, if you want somebody to genuinely tweet newish content on your behalf day in and day out.

I also had a business owner who employs copywriters in other capacities quote me (“at cost,” he said) $500 a week just to take my existing newsletter content and repurpose it into 10 pieces of Twitter and LinkedIn fodder.

Quite the racket, I think. ​But it wouldn’t exist if somebody wasn’t getting value out of it on the other end.

​​In fact, Alex Lieberman of Morning Brew, who I wrote a lot about last week, feels so confident about this Twitter ghostwriting opportunity that he recently started an agency providing just this as a service.

But back to work:

You can pay somebody $5k per month to pretend to be you on Twitter. Or you can pay Kieran Drew just $297, one time, to learn how to be yourself on Twitter, or something close to yourself, and to have tens of thousands or hundreds of thousands of people follow you, listen to you, and ultimately buy from you.

Kieran should know about this. He’s succeed at it himself, and he’s taught and coached a small country’s worth of other people to succeed at it as well.

But the opportunity is disappearing.

Not because Kieran has spilled his secrets on social media writing. There’s enough audience out there for all of us, because only 1 out of approximately 714 people will ever write a single line of online content.

But the opportunity is disappearing. Because later tonight, specifically at 12 midnight PST, Kieran’s High Impact Writing is going back in its secret silo, somewhere in the north of England where Kieran has his lair.

If you’d like to get Kieran’s High Impact Writing while it’s still available, and while the price is still an attractive $297 rather than the explosively higher price it will be in the future, then I suggest you act now.

I also suggest you act now if you want to get the recordings of my Age of Insight training, which sold for $297 when I put this show on a little over a year ago.

Age of Insight shows you how to write in an insightful-sounding way, even if you have nothing very insightful to say.

I’m offering these recordings for free as a bonus to Kieran’s High Impact Writing. But that’s only if you act before the deadline.

If you’re interested, take a look here:

https://bejakovic.com/hiw

10 minutes to get big Twitter accounts to follow you

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Once every 24 hours or so, I get asked a variant of the following question:

“How did you build up an email list without being on social media?”

My answer is always the same. I did it by being stubborn and stupid, by sending daily emails into the void, without anybody reading what I was writing. I did this for years before things slowly started to turn around.

The problem, by the way, was not that I was not on social media.

The problem was that I was and continue to be unsociable. Even in the world of email newsletters, even among people whose emails I read every day, I never thought to speak up, get introduced, put myself on the radar or sonar of a person with an audience bigger than mine.

Until the end of today, I am promoting Kieran Drew’s High Impact Writing. That’s Kieran’s course to teach you how to write for influence and growth on Twitter and LinkedIn.

But here’s the truth:

As with email, you can write for years on social media without anyone taking notice. The shortcut to success on social media, the royal road, is the same as in the world of email.

You gotta start making connections. You gotta start engaging with people who are more successful than you are. And you gotta do it in a way where they actually take notice and respond.

People often reply to my emails and write things like,

“Loved it!”

“😍”

“Great email!”

While I appreciate any and all reader feedback, there’s really nothing for me to reply to here. There’s nothing for me to grab onto, nothing to get curious about, nothing to make the reader stand out.

So what to do instead?

Back to Kieran’s High Impact Writing. Sure, he teaches you writing for social media. But he also teaches you the other stuff, the connecting and network building in a way that actually works.

In the one of the bonus modules (Social Media Made Simple), Kieran gives you an example of a twitter DM that got him to start following a smaller account. And then he gives you a step-by-step template that he’s since used to get his favorite accounts to start following him.

It takes all about 10 minutes to do this.

And I can tell you, it works in the world of email as well. I know, because people have written me similar things, and I’ve taken notice and then got on their list. (I still remain unsociable and I rarely reach out to anyone, even in email. And I’m paying a price for it. I don’t encourage anyone to do like I do.)

High Impact Writing goes offline today at 12 midnight PST. After that, when it does come back, the price will be explosively higher.

Also, if you act now and get High Impact Writing before the deadline via my affiliate link below, you get the recordings of my Age of Insight.

Age of Insight was a training I put on about a year ago and sold for $297. It shows you how to write in an insightful sounding way, even if you have nothing very insightful to say. Simply forward me your invoice for High Impact Writing and I will get you the recordings of Age of Insight.

Assuming, that is, that you decide High Impact Writing is right for you, and that you act before the deadline. In case you’re intrigued, go here for more details:

https://bejakovic.com/hiw

Awkward in real life, funny in print

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I just watched a short, very awkward clip of Silicon valley multimillionaire Bryan Johnson, being interviewed by comedian Andrew Schulz.

Johnson has made a lot of headlines over the past year. He’s spending a couple million of his own money on his anti-aging regimen. He has done a great job publicizing that on his social media, and so people have taken notice.

Schulz, on the other hand, is a white dude whose shtick is talking about race in a way that white people aren’t supposed to. He opens the interview like this:

“First question. Do black people age better?”

Johnson lets out a little gasp that he modulates into a nervous chuckle. He looks around for help. And then he retreats to the saferoom deep inside his mind, and he replies,

“There’s data showing that different people, in different circumstances, in different environments, have different clocks.”

Andrew Schulz nods in understanding. “The one time black people are slower,” he explains to the audience. To which Johnson nervously guffaws again.

Here’s why I thought this was notable.

I follow Bryan Johnson on Twitter. He gets a lot of hate and mockery there for his rejuvenation quest.

And yet, his tweets are uniformly funny and crisp. He agrees-and-amplifies like a master. He diffuses attacks. And he works trolls to his own advantage, all with a smirk that you can somehow feel in those 180 characters.

On the other hand, whenever I’ve listened to Johnson speak, he sounds exactly like he did while talking to Andrew Schulz. Abstract. Humorless. Pedantic.

I don’t know whether Bryan Johnson manages his own social media. Maybe he has somebody else write for him. It would explain a lot.

But whether or not he writes his propaganda himself, the following point still stands:

You can be an entirely different person in your writing. You can be smarter, better, funnier than you ever could be in real life.

And like Bryan Johnson’s case shows, you can build up a large audience this way, and create a lot of influence, and have your ideas and your offers reach millions of people, who you could never reach otherwise.

And on that note:

Until this Monday, I’m promoting something to help you get there yourself. It’s Kieran Drew’s High Impact Writing.

High Impact Writing is a course that takes you by the hand from what you are now — no judgment — and turns you into an inspiring, funny, influential presence on Twitter and LinkedIn.

Kieran, by the way, has some authority when he teaches this. He has succeeded in building up his own presence on social media to an audience of over 200,000. He’s built a million dollar-personal brand as a result, with course launches that bring in $100k-$200k over a few days (like right now).

Also, if you buy Kieran’s High Impact Writing via my affiliate link below, I’ll give you a free bonus. It’s the recordings of my Age of Insight training, which sold for $297 when I actually gave this training live.

Age of Insight shows you how to write in an insightful way, even if you’re not very insightful and you have nothing particularly insightful to say.

I, by the way, have some authority when I teach this. People regularly tell me my emails sound insightful. And yet, in all honesty, I think of myself as rather shallow-minded in real life, very pedantic and very formulaic. Again, you can be somebody entirely different in print.

The cart for High Impact Writing closes this Monday at midnight 12 PST. The next time Kieran offers HIW, the price will explode to never-before-seen levels.

If you’d like to get it before then, and grab my Age of Insight training as a free bonus, here’s where to go:

https://bejakovic.com/hiw

Cart open for High Impact Writing + my free bonus

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Starting today, and ending next Monday, I am promoting Kieran Drew’s High Impact Writing.

As you might know, Kieran is a bit of a star in the online entrepreneur space. He has over 200,000 followers on Twitter. He has a big and growing email newsletter, with over 30,000 readers. He has had several 6-figure launches and has built up a million-dollar personal brand.

Even more impressively, Kieran only got started with all this 3 years ago. Before that, he was a dentist. He started with an audience of zero.

Even most impressively, Kieran built up his audience and his business via writing alone.

No ads. No fly-by-night growth hacking strategies. No manipulating social media algorithms.

Just writing.

How exactly?

Well, that’s inside High Impact Writing. That’s Kieran’s course on social media writing. It’s for entrepreneurs who want to grow their brand and their business.

I’ve been going through High Impact Writing myself. I only have positive things to say about it. I’ll save those for my emails over the coming days.

For today, let me just say I endorse High Impact Writing 100%.

I also have a free bonus if you get High Impact Writing via my affiliate link below.

The free bonus is the recordings of my Age of Insight trainings, which I gave a little over a year ago.

These trainings consisted of three evening-long calls. Each of the calls focused on one of three “insightful writing” techniques.

The writing techniques I talk about in Age of Insight were at the heart of massively successful pieces of content, which used a feeling of insight to cut through the noise… to get into people’s heads… and to build marketshare and mindshare.

I sold Age of Insight for $297 at the time. Kieran is selling High Impact Writing for $297 right. So from whichever side you look at it, you buy one, you get one free.

Also, Kieran will be raising the price of High Impact Writing after this promo, which ends next Monday at 12 midnight PST. I don’t know by how much he’s increasing the price, but it will be a significant price bump.

If you have doubts or questions about High Impact Writing, then I will have more to say about it over the next three days.

But if you already know you want it, you can get it at the link below. Once you buy, forward me your email confirmation, and I will get you access to Age of Insight as well.

Here’s the link:

https://bejakovic.com/hiw

Meet me in New York/Baltimore/Palm Beach?

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Last weekend, I ran the first in-real-life meetup of my readers in Barcelona, where I live. That meetup went great. It definitely made me want to do one again.

Over the next few weeks, I will be traveling to the U.S. for the first time in 5 years.

So maybe you would like to meet me somewhere along the way?

I’ll be in New York City between March 5th and 10th… in Baltimore between March 10th and 14th… in Palm Beach between March 14th and and 17th. If you will be around any of those places on those dates, write me a note and we can see about meeting up.

In other news, thank you in case you used my link to sign up to Dan Kennedy’s free “Shutdown Livestream” yesterday.

A buncha people wrote me, some asking for the free trifle with their name on it that I promised as a bonus… others just to wish me good luck in the affiliate contest, which has seized my body and mind like a low-grade fever.

There’s no public leaderboard for the affiliate contest behind this marketing campaign, so I cannot say how I am doing after yesterday’s push. But I will keep you posted when I find out.

And in case you didn’t sign up or you don’t know what’s up:

The free livestream will happen tomorrow, Fri March 1st. It will feature marketing legend Dan Kennedy, being interviewed in his basement, where he works, by Russel Brunson of ClickFunnnels. The topic will be why Dan has decided to cut off new signups to his No B.S. Letter “for the foreseeable future.”

It’s sure to be entertaining — Dan does a very good curmudgeon act.

​​More importantly, this livestream is sure to be valuable. Dan knows more about direct marketing, personal promotion, and influential writing than probably anybody else on the planet.

If would like to sign up to this free livestream before it disappears into the night:

https://bejakovic.com/no-bs-scarcity

The uncertain result of my Newsletter XP promo

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Yesterday, ex-Agora copywriter Thom Benny, who I met up with in Barcelona last month, texted me and asked,

“How is the Newsletter XP promo doing?”

I threw up my arms at this. “How am I supposed to know? There’s a deep fog around the Bejako household, and I can’t see past my own nose.”

The Beehiiv people don’t normally do affiliate deals for this course. I had to ask them over and over to let me promote it.

When they finally agreed, it was a bit of a technical kludge to make it happen. So there’s no affiliate portal. There’s no direct way for me to know how many sales I’ve made.

I saw a buncha clicks. Two people wrote me to say they bought. I wrote my contact at Beehiiv now to ask what the final result was.

But if I had to bet, I would bet I made 3x-4x the money for writing these 7 emails than I ever made for any equivalent campaign I wrote back in my freelance copywriting days.

So let me repeat the core idea I was selling during this whole promo, even though I won’t get paid anything for it now. It’s this:

Start a newsletter. Or start growing a list. Or find another little asset that you can invest into regularly.

It might bear no fruit today. But keep watering it. And you will be pleased and surprised one day soon.

This concludes the first of three affiliate promotions I promised to do over the next few weeks.

The next affiliate promo I will do involves a writing course for business owners who want to build an audience on social media.

I’m going through this course myself right now. And I find myself repeatedly surprised by how well-done and insightful it is.

To make this offer even sweeter, I will add in my own free bonus. It will be equal in price to the actual course I am promoting.

This bonus is a rare training I once put on, after years of research. Several people told me this training has influenced their own writing a lot. But more about all that soon.

50x affiliate deals

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I recently listened to Brian Hanly, who was a media buyer at Samsung as the company went from $75 million a year in digital ad spend to $1 billion.

Brian later spent five years at VICE selling ad inventory. Then during corona, he decided to start his own digital advertising agency.

He spotted an options trading app that was running a cool ad.

He called them, and he offered to run their ad all over Instagram meme accounts.

“How much?” the options people asked.

“Give me $10k a month for three months,” Brian said.

They did. Three months passed. And Brian and the options app people kept working together.

Brian kept upselling himself into bigger and bigger contracts with the options app guys. Time came though, and the clients hemmed, hawed, and apologized.

They were strapped on cash. Would Brian accept some shares instead?

Brian shrugged. “Fine,” he said.

At the time, the options app was valued at $1M.

​​One year later, eToro bought them for $50 million.

I heard this story inside the Newsletter XP course, which I’m promoting until the end of day today. As Brian finished his story, Alex Lieberman, founder of Morning Brew and co-host of Newsletter XP, jumped in.

Alex told his own stories of the stock deals that Morning Brew was offered as well.

Point being, if you have skills, or assets, you can do affiliate deals. But instead of getting paid a small fraction of the sale, you can get paid a small fraction of the whole business.

As Brian said inside Newsletter XP, be careful when you do these deals. But they can be lucrative — 50x, 100x, or 1000x of what you would normally make.

And now, let me point to the wall. The clock is ticking. Soon the hands will line up at 12 and then all hell will break loose.

Because I’ve managed to claw out a $200 discount for you from the usual price that Newsletter XP sells for. That discount is good until tonight, Monday Feb 26, at 12 midnight PST. If you’d like to take advantage of this, here’s what to do:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.

How to grow a newsletter by 15k subs in one day

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Today is the last day of my promotion of Newsletter XP, the star-studded course on how to build, grow, and monetize a successful newsletter.

So let me give you a case study from that course. It comes from one Jenny Rothenberg. Jenny was the head of growth at Morning Brew as Morning Brew’s audience scaled from 100k to 2.5M.

Jenny then started her own newsletter growth agency, Smooth Media. She now works with big creators brands. One of these are Colin and Samir. I’d never heard of them but apparently they are big on YouTube. Jenny worked with them to create a video that drove 15k subs to their newsletter in one day.

“Aw that’s just great!” you say. “They probably have millions of followers on YouTube! Come on!”

Sure.

But Colin and Samir didn’t simply create a video that said, “Hey we have a newsletter, come sign up.” Even with a big audience, that won’t drive 15k subscribers in one day.

Instead, they used fundamental human psychology, which you too can use, even if you don’t have a million YouTube subscribers.

There was scarcity (“We’re gonna delete this video in 24 hours”)… a giveaway… a partnership with another big creator… and a completely on-brand, value-prop match between their YouTube channel and what their newsletter was about.

You can do this too, even if you have a following of 99 people. But what if you have no other audience to tap into at all?

Inside the same module of Newsletter XP, you can hear Jenny talk about other ways to benefit from people who do have audiences — on YouTube, TikTok, Twitter.

​​This is part of a bigger discussion that happens inside the course between Jenny, Tyler Denk (CEO of Beehiiv), Alex Lieberman (former CEO of Morning Brew), and Dan Krenitsyn (previously BuzzFeed, now Facebook).

They all have war stories, and they all have unique answers to the question that this module is built around, which is:

“What is your playbook for taking a newsletter from 100→10,000 subscribers in a year?”

If you’d like to hear that discussion and profit from it, I suggest you act now.

I’ve managed to claw out a $200 discount for you from the usual price that Newsletter XP sells for. That discount is good until tonight, Monday Feb 26, at 12 midnight PST. If you’d like to take advantage of this, here’s what to do:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.

Magic meetup

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I just come home from the inaugural Bejako Barcelona meetup.

A month ago, I sent out an email asking if anyone on my list would like to meet me in Barcelona, where I happen to live.

Some 15 people replied to say yes. (Though one guy said yes from Japan. Hi Logan.)

Of the 15 who expressed interest, 6 said they would come for sure when I set the time, and a couple more said maybe they could make it.

Today, four of my readers actually showed up.

We had a lawyer who quit his job last week to become a copywriter… an info-business owner in the dating space… a creative copywriter who has added direct response to his arsenal… and one author of a soon-to-be-published thriller book.

They were all nice. All smart. All had interesting life stories.

Before, during, and after this meeting, I found myself amazed, once again, that the typing I do in the silence of my living room has real-world effects.

It’s like magic. Money somehow shows up. Opportunities appear. Real-world connections are formed.

All that’s to say:

Start a newsletter.

It’s like magic.

I’m currently promoting Newsletter XP. It’s a course hosted by Alex Lieberman and Tyler Denk, people who started and built up Morning Brew (Alex, then Tyler) and then started and built up Beehiiv (Tyler only).

These guys, and the high-profile guests they feature, know how to start a newsletter. They know what kinds of content gets read. They know how to get more people reading a newsletter. They know how to make money just by sending emails.

If you’d like more magic in your life, and if you want to start a newsletter as a way of creating some magic, then Newsletter XP can be a valuable tool for you.

And until Monday, just two days from now, I’ve managed to claw out a $200 discount for you from the usual price that Newsletter XP sells for. If you’d like to take advantage of this, here’s what to do:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.

How to create value from a broke, flaky, uncommitted audience

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This week, I’m promoting Newsletter XP, a course on how to build, grow, and monetize a successful newsletter.

The undeniable star of the Newsletter XP show is co-host Alex Lieberman.

​​In 2015, Lieberman started Morning Brew, an email newsletter covering the day’s business news. Within five years, he built up Morning Brew into a 9-figure company. In 2020, he sold a controlling stake in Morning Brew for $75 million.

There’s a bit in the monetization section of Newsletter XP where Alex is asked to give an example of how he pitched big brands like IKEA on buying six-figure ad packages in Morning Brew.

​​Alex obliges.

He delivers a 1 min 24 second masterclass — the pitch he performed 10 times a day, every day, for three years.

​​His pitch is truly impressive because what he is really selling is an audience of 18-30 year olds, largely broke, uncommitted, and flaky — not an audience any serious business would be excited to advertise to.

And yet, Alex does it with such enthusiasm, cleverness, and conviction, that by the end of his pitch, I bet the IKEA marketing execs were begging him to run their ad, versus the other way around.

Once again, this pitch was how Morning Brew got to tens of millions of dollars a year in ad revenue, before Alex cashed out for $75 million.

You can use Alex’s IKEA pitch to inform your own sales strategy if you want to start a newsletter and you’re bent on selling ads to big brands for a lot of money.

Or, you can use Alex’s pitch to guide where you take your newsletter.

Because you might not be getting into the newsletter business to hang out on LinkedIn and pitch marketing managers 10 times a day.

​​The good news is, Newsletter XP gives you real options for both the ad-supported path to monetizing your newsletter, as well as the no-ad path, where you simply create content you love and get paid well to do it.

It’s all there inside the course.

​​I’m promoting Newsletter XP until Monday, Feb 25, at 12 midnight PST. During this promotion, you can get $200 off the usual price of Newsletter XP. Here’s how:

1. Go to the Newsletter XP sales page at https://bejakovic.com/nxp

2. If you decide you want to get Newsltter XP, then use coupon code JB20 at checkout.

3. Make sure the coupon code works — that you see the price drop by $200. This is not my funnel, and if you end up buying at full price, there’s nothing I can do about it.