Deadline for MVE before price triples like Amazon in 1999

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Three hours from now is the deadline to get my Most Valuable Email course before the price goes up from $100 to $297.

That will happen tonight, as surely as fortune is a woman, at exactly 8:31pm CET.

If you’ve been on the fence and wondering whether MVE is worth getting, and whether it’s worth the price I ask of it and more, consider the follow testimonial I got a few days ago:

“Just retook your courses mate – so good. V underpriced IMO.”

If that seems like a rather brief testimonial to crow about, let me explain. It came as a throwaway comment, a part of a longer email exchange I recently had w/ Kieran Drew.

As you might know, Kieran is a bit of a star in the creative entrepreneur space:

​​He has something like 182 thousand followers on Twitter. He has a big and growing email newsletter. But perhaps most impressively, he has his own course on writing, High Impact Writing. He launched that this past May, to his own audience, at $297.

Result?

A few halting sales the first day… some more the next day… many more still the day after… still more the day after…

​All in all 487 people bought.

​​Kieran took in a cool $140k with his first product launch over 5 days.

So when Kieran makes a throwaway comment that my courses are so good (he has Most Valuable Email and my recent 9 Deadly Email Sins), I take notice and make a point of telling the world. And when Kieran says my offers are very undepriced, I take notice and take action also.

Which us brings us back to that deadline. It’s almost here. And it really is deadly. If you’d rather be safe, here’s where to get MVE before the price triples:

https://bejakovic.com/mve

Even numbers are for the dead

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Last week I was visiting my home town of Zagreb, Croatia. It was my mom’s birthday. I went into a flower shop to buy her some flowers.

I pointed at some sunset-pink roses. “Six of those,” I said to the flower shop girl.

She shrugged as if to apologize. “We really only sell them in odd numbers. So five… or seven…”

I stared hard at her for a moment. “Fine,” I said. “Then give me seven.”

While she was tying the roses up I was pacing the flower shop and inspecting the orchids and potted eucalyptus plants. My irritation was growing.

“And can you tell me please,” I finally blurted out, “why exactly you only sell them in odd numbers?”

The flower shop girl looked at me patiently, the way she might with a child. “Because even numbers are for the dead. Odd numbers are for living people.”

I was taken aback. But I’ve double-checked since. The girl is right.

At least in this part of the world — Croatia, Serbia, and possibly a dozen other tiny countries with a shared cultural history — you buy an even number of flowers when you go to a wake or a funeral. You buy an odd number for weddings, graduations, birthdays, etc.

Why? Why not the other way around?

Who knows. Perhaps some practical reason. Perhaps symbolic. Or perhaps entirely arbitrary, set by some highly OCD person once upon a time who managed to enforce his will on the rest of us.

One thing’s for sure:

People love these kinds of rules. They live by them. It gives structure and coherence and even meaning to an otherwise chaotic existence.

People love these rules so much they will seek them out if they are missing.

My friend Sam sent me an article last week about Brandon Sanderson, one of the best-selling fantasy authors in the world.

Sanderson sold $55 million worth of books last year. But unlike with J.K. Rowling or George R.R. Martin, practically nobody, outside Sanderson’s sizeable audience, knows who he is.

The reason, as the article will tell you, is that Sanderson is not a very good writer.

​​So why the devoted following of millions of people?

One reason, according to Sanderson’s fans, is his characters. And then, from the article:

“The second answer to Why Sanderson? is his worlds. This is probably what he’s best known for. Worldbuilding, as it’s called. Sanderson dreams up far-off lands—sometimes cities, sometimes whole planets, with rules and systems and politics—and then he populates them with characters whose fates are also the worlds’.”

So there you go:

People are shopping for worlds to inhabit.

They might enjoy yours, and even pay to be inside.

In order for that to happen, one thing you will need is a strong and elaborate set of rules.

For example:

One of the rules of my world, as you might know, is that deadlines are deadly.

You don’t want to miss them.

Because I don’t extend them and I don’t make exceptions to them.

My deadlines also come exactly at 8:31pm CET.

Such as my deadline tomorrow, Tuesday, at 8:31pm CET, to get my MVE course before the price goes up threefold, from $100 to $297. That’s less than 24 hours from now. In case you don’t want to be struck down by the law:

https://bejakovic.com/mve

Mysterious copy chief gets me moving

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Back in May, I wrote about the mysterious Mercure. That’s the pseudonym of a guy with a big following on copywriting Twitter.

Mercure ​​only reveals publicly that he is the copy chief of $10M company. He offers coaching to copywriters without them knowing his real name or even seeing his face.

(I happen to know Mercure’s real identity because I met him in real life. But I ain’t telling.)

Two weeks ago, for reasons of his own, Mercure bought himself a ticket to the Most Valuable Email show. He wrote me a few days later to report an “aha!” moment:

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Whew, what can I say! It’s a rollercoaster! I loved it!

It resonates with my way of writing, and puts some words and ideas on otherwise unconscious processes.

It wasn’t easy to follow at times, and it did require my full attention, but that’s due to the (circular) nature of the idea. Your fluid writing actually made things easier to get. And your choice of examples make everything clear in the end.

Truth be told, it did get me a “Aha!” moment, concerning my current sales letter, product, offer, and future newsletter. I’m now curious to see how it can be applied to others niches, even though you did say it may or may not work. I think it can, as it appears close to some of the “techniques” I’ve been using in the supplement niche.

All in all, I believe Copywriters fascinated by the architecture of persuasion will appreciate it a lot and find it indeed most valuable.

I think it deserves a second and third read to grab onto the smaller details, that’s what I’ll do in the coming days.

So thank you very much for this! I’ll be focusing on implementing the many lessons now. 🙂

===

It always warms the old heart-cockles to get an endorsement like that. But Mercure wrote me something else that wasn’t as cockle-warming:

“I think you should absolutely raise your prices. 100 for MVE is a steal (I believe it.)”

Mercure told me he raised his prices for the group coaching he offers. Twice. Result:

* Less demand for his coaching
* Less work to do
* More money coming in

So while I wasn’t too happy to hear this message — I fight like a dying man against making any kind of change — I decided it was time to finally listen.

Like I announced yesterday, I will increase the price of Most Valuable Email from $100 to $297.

The price will change in two days’ time, on Tuesday at 8:31pm CET.

If you’d like to get Most Valuable Email, or rather steal it, before the price changes:

https://bejakovic.com/mve

Who else wants to get kicked off my list?

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Yesterday, I sent out an email about how I recently created a joke payment plan for my Most Valuable Email course, and how I’ll soon increase the price of MVE from $100 to $297. The subject line read,

“They laughed when I created a payment plan, but when I jacked up the price…”

In case you’re entirely new to copywriting, that was a play on “They laughed when I sat down at the piano but when I started to play,” which is one of the most famous headlines of all time, written by John Caples in 1926.

A healthy number of people bought MVE from yesterday’s email. Some also wrote in to reply and say they thought the email was witty. And then one guy wrote in to say:

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297 plus 3 payments of 1 dollar?

BTW, the subject line is a bit lame, don’t you think?

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I raised my eyebrows a bit, paused for a moment. I then scrolled down to the bottom of the email, and clicked unsubscribe on behalf of this reader.

I don’t know whether his reply was a missed attempt at humor. I don’t know whether it was a genuine attempt at trolling me. I do know it was a distraction.

And it would have stayed just a distraction — but I would hate to allow myself to be just distracted. That’s why I decided to write an email out of it, and get some use out of this ex-subscriber, rather than simply allowing him to interrupt my morning.

Moving on:
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As you might recognize, my subject line today, “Who else wants to get kicked off my list,” is a play on another classic John Caples headline, “Who else wants a screen star figure?”

I’m not actually inviting trollish responses with that subject line. I like almost all of my readers, and I like having a pleasant rapport with my audience. That’s why the “lame subject line” guy is only the fourth person I’ve proactively unsubscribed from my list in 5 years of daily emailing.

But I do draw a line somewhere. I expect my readers to treat me well, because I treat them well.

Which brings me back to Most Valuable Email.

I have been selling MVE for a year for $100.

Over the past year, I’ve had many people tell me that’s a steal, and that I should raise my price.

And just in the past couple weeks, I’ve had a number of people I admire tell me the same. I will tell you about one such mysterious person in my next email.

Eventually, the message got through.

So I am raising my price for MVE, like I said, from $100 to $297.

I am also giving you fair notice about this change. You can still get MVE for $100 until Tuesday, August 22 (yes August, not July), at 8:31pm CET.

But why wait and risk missing out? You can laugh at deadline worries — if you follow this simple link:
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https://bejakovic.com/mve

They laughed when I created a payment plan, but when I jacked up the price…

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This past Tuesday, I created a new, mildly troll-like “financed payment structure” for my Most Valuable Email course. Just $97 today… plus three easy $1 payments each 30 days.

I did make some sales with that new payment structure. But what I did not expect is the sheer amount of laughter, chortling, and knee slapping this aroused.

I got a lot of LOLOL, funny, this is hilarious af 😂😂😂 replies. One particularly amused reader wrote in to say:

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HAHAHAHAHAHAHA

I’ve been laughing at this checkout page for longer than I’ve laughed at ANY standup comedian’s joke.

‘just thought about it again and had to laugh (again) before typing this sentence.

It’s the most absurd thing I’ve seen in ages!

I FUCKING LOVE IT!

Gotta take the ‘sting’ out of those one hundred bucks!

===

I’ve since removed that financed payment structure — as I said, it was destined to disappear without ceremony or notice. MVE is back to its usual one hundred bucks price. But soon, it will be time for a new payment structure, with much more sting:

I’ll be raising the price of Most Valuable Email from $100 to $297, effective next Tuesday, July 22, at 8:31pm CET.

I’m deadly serious about this price increase.

I realize that doing so on the heels of a trollish “financed payment structure” might not get me taken the most seriously.

But this is not a stunt, and not something will reverse like I did with that $97 + 3x$1 setup.

This is a genuine price increase. If you’re curious, I will have my explanation and reasoning for it over the next few days. Or in case you’d like to get MVE before the price triples, and you don’t want to risk missing the deadline as so often happens:

https://bejakovic.com/mve

One big proof element

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I read a story this morning about Tim Meeks, the inventor of the harpejji.

The harpejji is a new instrument, one of only a few new instruments invented in 21st century to actually take off. It’s a combination of a piano and an electric guitar. It sells for $6,399 a piece, and Meeks sold more than $1 million worth of them last year.

That’s where we are today. Here’s how we got to where we are:

Meeks invented the harpejji in 2007. He made videos of himself playing the thing. He showed it off at music festivals. He had a few other harpejji enthusiasts play it and hype it up for him.

Sales. Were. Meager.

And then one day, Meeks was at a trade show in Anaheim, CA. Somebody tapped him on the shoulder.

“Hey, can you teach me how to play this thing?”

Meeks stared for a moment and then snapped out of his trance. “Sure,” he said. “Sure! Of course! I’d love to!”

It was Stevie Wonder who was asking.

Stevie Wonder loved the harpejji. He bought one immediately. He has since performed a bunch with it in public.

And here we are today. Point being:

One big proof element can be worth 100 small or middle-sized proof elements.

In fact, entire sales promotions, and even entire businesses, have been built on the back of one big proof element.

So if you’re smart, you will work to get yourself such a big proof element, or maybe even to bake it in to your offer when you create it.

But on to business. I have my Most Valuable Email course to sell. And odds are, you haven’t bought it yet, because only about 5.1% of my list has bought to date.

I’ve shared lots of proof elements for MVE so far:

My own results, tangible successes, and intangible benefits resulting from applying the MVE trick…

The reason why of the thing, which I hint at publicly and explain in detail inside the course…

The testimonials and endorsements and even money-making case studies from many satisfied customers.

The fact is though, none of this qualifies as the One Big Proof Element.

So let me tell you that feared negotiating coach Jim Camp used the Most Valuable Email trick on the very first page of his legendary book Start With No.

This book has formed and influenced other influential people, like email marketer Sen Settle… business coach Travis Sago… and FBI negotiator Chris Voss.

Did all these influential folks find Start With No influential because of the ideas inside?

Yes, but — the presentation was also immensely important. In fact, in the case of somebody like Camp, the presentation and the ideas were really an indistinguishable blend.

If you’re a Jim Camp fan, it will be obvious to you how Camp is using the MVE trick in Start With No once you know what this trick is.

And whether or not are a Camp fan, if you would like to have similar influence on your readers, particularly the influential ones among them, then Most Valuable Email might be your ticket. Here’s where to buy it:

https://bejakovic.com/mve

If you have a working ecommerce funnel…

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A break from our usual late-night programming to bring you the following announcement:

If you or a client you work closely with has an ecommerce business, and you currently have a funnel that’s working on cold traffic, then hit reply and let me know. I have something you might like.

Magic boxes

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Last year, specifically on May 29 2023, I wrote an email about Dan Kennedy’s book The Phenomenon. In that book, Dan says:

“There will always be an offer or offer(s).”

I sighed, hung my head, and finally started adding an offer at the end of each email I sent out to my list.

Not surprisingly, I made more money from my list over the past year than I had in the four years prior.

You probably know to put an offer at the end of your emails. After all, everybody does it, and it’s kind of the point of sending out daily emails.

But what if you don’t have a product or a service to sell yet? Or what if you only have a few bum offers, which your list has stopped responding to every day? Should you still insist on a call-to-action at the end of each email?

I covered one aspect of this earlier this week. I gave you a great Dan Kennedy idea about selling “options” on your shiny future offer.

But what if, for whatever reasons of your own, you don’t even want to sell future options?

Here’s what I’ve found:

There are many ways to drive people to valuable action, even if you have nothing good to sell today.

Example:

My first ever one-on-one coaching student sells a $4k training for dental practices. While she was preparing that training, she was writing emails to a list of dentists. And her emails were falling into a void — zero response or engagement.

On our first call, I told her to make a tweak to her next email, and to put in a “magic box” CTA at the end of the email. The result, in her own words:

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Haha, I like that.

Better ingredients, better emails.

I got my first response to an email today from an owner of a fairly large dental practice here in Melbourne.

Thanks for pushing me in this new direction re trying to wrap things up in magic boxes instead of just getting them nodding along.

Excited for the year ahead 🙂

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I don’t know if that dentist ended up buying my student’s $4k training. But when people do respond, you can start a conversation with them. You can get into their world. You can build a stronger relationship. Often, that translates into sales down the line.

That might be something to keep in mind if you have valuable prospects on your list, but you haven’t yet built much of a relationship with them yet.

Meanwhile, if you’re curious about “magic box” CTAs, I’ll make you a deal:

Reply and tell me the size of your email list. If you haven’t got a list, that’s fine, no judgment, you can write in and tell me that. On the other hand, if you do have a list, or if you have multiple, or if you manage a list on behalf of somebody else, write in and tell me how big your list or lists are.

In return, I’ll tell you how a “magic box” CTA works. There’s a good chance you’ve figured out how it works, but you might still learn a tip or two from me that you hadn’t thought of. And besides, maybe we can get into an interesting conversation.

Announcing new financed payment structure for Most Valuable Email

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This past May I went to the one and only copywriting conference I have ever attended. Trevor “Toe Cracker” Crook, who organized the conference, got up on stage on day two to give his presentation, all about creating outrageous offers.

Trevor had something like 9 points to cover. And then he got into the 10th, which was a pitch for his paid offer, something called Silent Sales Formula.

The structure of Trevor’s offer went like this:

* Access to Trevor’s Own The Casino training (a $5,970 value)
* 3-7 Zoom calls with Trevor for the rest of 2023 ($5,000 value)
* All for an affordable $497 today, and then “9 financed payments of $497 every 30 days”

Trevor made it clear this was not a subscription offer, and you could not hope to cancel after the first month, or really at any other month.

I remember talking to some of the marketers and copywriters after the fact. We were all confused by that payment structure. It seemed to put a kind of anti-demonstration on Trevor’s otherwise excellent presentation about great offers.

It turns out I and the people I had been talking to were probably wrong, and Trevor was probably right.

I say “probably,” going by the other successful marketers I have seen since, offering exactly the same pricing structure:

I saw Sean Anthony do it recently for his High-Ticket Email Conversion Workshop ($590 today + 4 more payments of $590). I saw Justin Goff do it last week for the 7-Figure Email course he was promoting ($97 today + three future payments of $297).

You might think this is just a payment plan.

But for all these folks, there was no option to pay in bulk, and there was not really any talk of the total price. It seems the main reason for this pricing structure is a kind of reverse price anchoring. What you pay today is quite affordable, and the rest… well, the morrow shall take thought for the things of itself.

As you might know, I am all about taking effective marketing strategies and putting them into practice.

And so I would like to announce I am stealing this idea from Trevor and Sean and Justin.

I have changed the payment structure for my Most Valuable Email course.

Before, the course was much more expensive than it is today — though still grossly underpriced for the value it delivers.

But I’ve changed all that with my new financed payment structure for MVE.

Now, you can get started with Most Valuable Email for just $97 today + 3 financed payments of $1, each 30 days.

You might not believe me. You might think I’m a joker. You might think I’m trivializing an otherwise valuable marketing idea. So check for yourself.

In order to do that, you will have to click through to the page below… scroll past all the big claims I make about MVE (build your authority, grow your email list, create exciting new offers out of thin air)… skirt the towering wall of testimonials… turn right at my guarantee that puts John Carlton and Gary Halbert to shame… and then click on the “Yes I want to learn the Most Valuable Email trick” button.

You will then see my new financed payment structure in action.

I don’t make any promises about how long I will keep this generous payment option up, but right now it’s there. Check for yourself:

https://bejakovic.com/mve

The hidden benefit of the disappearing bonus

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A few weeks ago, I offered a 24-hour disappearing bonus for previous and new buyers of my Most Valuable Email course. One of the people to take me up on that disappearing bonus was Al Donaldson, who wrote to say:

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I recently bought your MVE and I’d be keen to see the disappearing bonus offer (before it vanishes).

You asked for my opinion on the MVE course and I have to say I’m impressed. It’s a beautifully simple idea that has many layers to it. And, as you mention, there are an almost unlimited number of ways to apply it.

Thanks for laying it all out so clearly.

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Of course I’m telling you this to promote Most Valuable Email. But I do also have the slightest and lightest of practical takeaways for you.

I curse myself whenever I do one of these disappearing bonuses.

I always get dozens of emails to respond to, personally. And since I make a policy of responding to everyone within 24 hours max, it’s often a hectic, email-blizzard day.

But I noticed that, along with simple requests for the disappearing bonus, I also inevitably get testimonials coming in, like Al’s testimonial above. Maybe those testimonials would have come in time anyhow. Or maybe they wouldn’t.

The fact is, people often need that extra push, that extra bit of motivation, to tell you what they think of your products, particularly when that feedback is positive.

This is nothing more than the most fundamental direct marketing truth — that people often put off all kinds of actions, even ones they mean to take, even ones that align with what they want.

Engagement-baiting emails, the kinds I’m slowly becoming known for, are a very manual-labor way to give people that extra push.

But the testimonials that come in make it worthwhile.

Besides, even though I’m always a bit horrified to send out one of these emails and come back an hour later to see an inbox filled with replies I have to attend to, it’s actually very nice to get in direct contact with my readers.

But now back to Most Valuable Email:

There’s no disappearing bonus today.

But if this course is something you’ve been meaning to buy, you might as well get started today.

If I do offer any disappearing bonus in the future, it will be yours if you want it, since I always make all disappearing bonuses available to previous buyers also.

And you will have that much more of a head start. Most Valuable Email is most valuable because of what it gives you if you use it, not because of the $100 I will get paid.

Besides, you might just like to prove me and every other direct marketer wrong. You might like to take action on something positive today, of your own volition, and not wait until tomorrow, next week, or next year, even without the whip of a deadline or the future pacing of certain ruin and misery that awaits you if you don’t.

If that’s the case, then here’s where to go:

https://bejakovic.com/mve