Another day, another unhappy unsubscriber firing a parting shot.
Over the past few weeks, I’ve written a few emails featuring messages that former readers leave on that default “what made you unsubscribe” screen.
Most people never write anything, but on rare occasion, I find funny f-yous. And since I’ve been featuring these messages in my emails, I’ve been getting them more often. Like the guy who unsubscribed a few days ago and wrote:
“Emails tend to be too long, clever, and polished. Not dangerous enough. Yawn”
I shrugged. It’s all true. All except the dangerous part.
My emails are exactly dangerous enough — for my own tastes. Because I write with myself in mind first and foremost. I write things that I would find interesting and valuable, and then do a final check to see whether this can potentially be interesting and valuable to others as well.
That means sometimes I have genuinely dangerous things to say. Most days I don’t, and I have no intention of forcing it to sound edgy or to entertain jaded readers.
I could and maybe should end this email right here. But I like to write long and polish up my emails, often with concrete examples.
So I went in search of this unsubscriber on the Internet. What kind of dangerous, unpolished, raw writing might he be into?
I was hoping I would find something I could set myself in opposition to, like a dull, stubborn turtle.
I typed his email address into Google and… up came his Medium blog. It’s been live for the past few months. It’s filled with listicles and how-to articles with headlines like:
“The Features-Advantages-Benefits Copywriting Formula”
“Core Principles Of Copywriting”
“The Four C’s Copywriting Formula”
Unsurprisingly, all these posts have zero engagement. No comments, not even any of those Medium handclaps, though from what I understand, the whole point of publishing on Medium rather than your own site is to get free readers to your content.
The fact is, this danger-seeking unsubscriber could benefit from my Simple Money Emails course.
Simple Money Emails doesn’t require writing long, and doesn’t require over-polishing. That’s entirely optional.
What’s not optional is creating interesting content that keeps people reading, engaging, and even buying, without heavy-handed teaching that doesn’t even get a stupid handclap on Medium.
What’s more, if you insist on hard teaching in your content, you can use the strategies I teach inside Simple Money Emails to liven up your boring listicles and how-to articles.
For more information, or to get the course, here’s the (beware) mildly dangerous sales page for Simple Money Emails: