Daniel Throssell Archives - Page 3 of 5

Would you like to take Copy Riddles off my hands?

July 2, 2023 by John Bejakovic

A couple months ago, I stopped selling my flagship course, Copy Riddles.

Copy Riddles was based on a Gary Halbert’s advice for how to learn to write bullets — look at the bullets written by the best copywriters, look at the book or course those bullets were selling, and see how the copywriter did his alchemy to transmute lead into gold.

I had various reasons for retiring Copy Riddles. I wrote about one of them in an earlier email. But even if I had no good reasons initially, the fact that I’ve publicly announced that I’m retiring the course means I won’t bring it back.

Frank Sinatra retired in 1971. “I have sung my last song for the public,” he said with a sigh. Fans were shocked. But then, 2 years later, Frank came back with a TV special, Ol’ Blue Eyes Is Back, and he started touring again.

Ol’ Blue Eyes could get away with that, but you won’t see Ol’ Bejako doing it, in spite of several people writing to tell me that not selling Copy Riddles is a crime. I’ve simply found it easier to keep my word as a general life policy.

At the same time, I’m genuinely proud of Copy Riddles as a course, and there are people who say there is significant tonnage to what they’ve learned about copywriting from it.

So a few days ago, while I should have been washing myself but was instead just standing in the shower and thinking, I had an idea.

Could I sell the rights to Copy Riddles to somebody else?

Like I said, I don’t want to be the one selling it to the public any more.

But there’s clearly demand for the course, even with my absolute lack of promotion of the thing. Maybe somebody else would like to own the rights to Copy Riddles and sell it himself or herself.

With the tiniest bit of work, you could get affiliates lined up — for example, I’ve had Derek Johanson of CopyHour promote Copy Riddles in the past. I’ve had Bob Bly agree to promote it right before I decided to retire it. And Daniel Throssell asked to promote it right after I retired it.

If you’ve already got a list of people interested in copywriting, you could sell Copy Riddles to your list directly — the thing regularly brought in 5-figure paydays for me when I re-launched it every few months, and that’s with my small list that had seen the offer a lot.

Plus, maybe you could even run cold traffic straight to the sales page. I can’t say with any certainty it would be a winner, but I did talk to A-list copywriter Lorrie Morgan recently, and she was telling me what a good sales letter I’d written for Copy Riddles. Plus, I wrote it in an impersonal way, to be convincing to somebody who doesn’t know anything about me personally and who hasn’t read any of my emails.

All these are just ideas.

I don’t know if anybody is interested in taking Copy Riddles off my hands, or really how this would work. But I am intrigued by the potential.

If you are intrigued as well, and if you are serious about the idea of buying the rights for Copy Riddles from me, write me to say so, and we can start a conversation around it.

How to increase your average open rate by 1.95%

April 3, 2023 by John Bejakovic

My average daily open rate for the last week of February was 33.89%. My average daily open rate for the last week of March was 35.84%. That’s a staggering increase of 1.95%.

Well, it’s not really staggering. It’s not really anything.

Open rates don’t tell you much, and what they do tell you is often bad. I’ve written before how for one large list I was mailing with daily offers, I found a mild inverse relationship between open rates and sales — on average, each extra 1% of opens cost us $100 in sales.

But my sales are up as well. Like I wrote a few days ago, this past March was a record month for me. I made plenty of sales in that last week of March, many more than in the last week of February. I won’t say how much more, but it’s enough to go to Disneyland with.

What gives?

I can tell you my impressions. The jump in both open rates and sales very clearly came after March 6, when I ran an ad in Daniel Throssell’s newsletter. But — about that.

The staggering increase in open rates might be due to new subscribers who came via that ad. I don’t know, and ActiveCampaign gives me no easy way to figure it out.

But I do know that the bulk of new sales I saw in the whole of March compared to the whole of February did not come from new subscribers who came via the ad. The bulk came from my existing subscribers.

Many of those sales came from people buying new offers I had made in March, such as Insight Exposed and Copy Zone. That’s normal.

But one thing that struck me is how many existing subscribers, some of whom have been on my list for months or even years, decided this March to buy offers like Copy Riddles and Most Valuable Email, which I have offered dozens of times before. These readers successfully resisted all my previous pitches, but they found themselves curious and willing to buy now.

It wasn’t just one such person. It was lots. I asked myself what made the difference.

My best answer is this:

There’s a lot that goes into the success of email marketing beyond the actual email funnel and copy. At least if you’re doing something like I’m doing, which is a long-running, personal, relationship-based email newsletter.

I’ll leave you with that for today. And I’ll just remind you of my coaching program for email marketing and copywriting.

I have to include the email copywriting in the coaching program, because it’s what almost everybody wants to learn and believes is most important.

But in my experience, email copy is rarely the thing that really makes the biggest impact in the results of your emails. By results I mean sales, as well as soft stuff like retention, engagement, and influence.

Anyways, if you are interested in my coaching program, you’ll also be interested to know this program is only open to two kinds of people:

1. Business owners who have an email list and want to use email to both build a relationship with their customers and to sell their products

2. Copywriters who manage a client’s email list, and who have a profit-share agreement for that work

If you fit into one of the two categories above and you’re interested in my coaching program, write me an email and say so. Also tell me who you are and what your current situation is, including which category above you fit into. We can then talk in more detail, and see if my coaching program might be a fit for you.

Well, that was a total disaster

March 7, 2023 by John Bejakovic

I was lying in bed last night by the open window, enjoying the spring breeze, listening to the radio. Suddenly, the music on the radio stopped and an urgent news announcement came on—

Two tectonic plates had just shifted somewhere off the coast of Western Australia.

As a consequence, a tsunami, a massive wave hundreds of meters high, was headed towards my little beach barrio of Poblenou, Barcelona, Spain.

I immediately jumped out of bed, threw on my Tommy Bahama shirt, and rushed to find Hector Campana, the main civil engineer in Poblenou. ”I have to warn Hector,” I said breathlessly, “we have to somehow survive this massive wave.”

I stormed inside Hector’s offices in an old colonial building by the waterfront. But he wasn’t there. One of his unshaven and red-eyed employees looked up at me.

”Hector?” he scoffed. “Go check the bar.”

“It’s a matter of life and death!” I said, and I ran to the bar on the corner.

Sure enough, Hector was there, slumped on a bench against the back wall, eyes closed, five empty bottles on the table in front of him.

I yelled at him to get up and get to work. He didn’t respond.

I grabbed him by the shoulders and tried to shake him awake. But he just slumped over even more, all the way off the bench, and down to the floor.

I took a quick look around to make sure nobody was watching, and I gave Hector a healthy kick in the ribs. This finally seemed to wake the brute up.

He opened his eyes a little, grumbled, and said in a drunken drawl:

“Engineers have detected multiple services degraded. At this time, delays in processing and intermittent errors may continue to be experienced until full resolution is declared. Mar 06 2023, 14:21 CST.”

That’s pretty much exactly how it went down last night.

The full story is that Daniel Throssell, somewhere off or on the coast of Western Australia, sent out an email to his list. This email had my ad inside, which I had paid Daniel $1,000 for.

As a result, a traffic wave, many hundreds of visitors high, hit my little online barrio.

But Hector Campana — aka ActiveCampaign, my email service provider — was drinking on the job, completely unable to deal with the incoming wave.

For the better part of yesterday’s afternoon, evening, and night, ActiveCampaign was passed out and unresponsive.

Broadcast emails took hours to go out. Autoresponder emails weren’t working at all. Neither were automations — and I had set up an automation to actually deliver the promised lead magnet to people who responded to my ad.

I spent about three hours last night fixing what I could by hand, and sending emails to people who had taken me up on the paid offer on the Thank You page.

During the night, ActiveCampaign gradually sobered up and emails finally started going out. Even so, I still had an hour or two of cleanup this morning.

So all in all, it was a total disaster. Really, the only salvageable thing was this:

Even though ActiveCampaign was passed out last night, it was at least registering (most) people who opted in. So as of right now, a little more than 14 hours after Daniel’s email went out, I have some 410 new subscribers thanks to my ad.

More importantly, I’ve also made 37 sales of the $100 offer I was making on the optin Thank You page.

25 of those sales came from people who were already subscribed to my list, and who opted in again via the ad to get the free bonuses I promised.

But I’ve also made 12 sales of the same $100 offer to entirely new subscribers.

Which means that — twelve times one hundred, carry the four — my ad in Daniel’s newsletter has already paid for itself. In fact, it paid for itself in just 3 hours and 9 minutes — that’s how long it took for the 10th purchase from a new subscriber to come in.

So a total disaster looked at from one angle… or looked at from another angle, an unqualified success.

Meanwhile, back in Poblenou:

Later today, I will organize an emergency Town Hall meeting to discuss the firing and possible lynching of Hector Campana.

Also later today, at 3:31pm EST to be exact, I will take down the paid offer I am currently making on that Thank You page.

While I promised Daniel that my lead magnet would only be available through the ad in his newsletter, this paid offer on the Thank You page isn’t part of that promise.

So whether you just got onto my list, or whether you’ve been on my list for a while, you can take me up on this offer. But you do have to be on my list. To get on there, click here and fill out the form that appears.

The devil sells me a coffee and gets me addicted to buying more

March 6, 2023 by John Bejakovic

I just got back home from a visit to a new and devilish coffee shop.

It opened maybe 3 weeks ago. It’s a typical “AirSpace” place, cool and yet warm, shiny in parts, subdued in others, stools for sitting, with colorful and well-designed boxes of teas, bags of coffee, and assorted overpriced cups, mugs, and water bottles for sale. (One of the water bottles sells for 50 euro. I guess you put in water and it turns into gin.)

Point being, this new coffee shop has everything to predispose me to go there on occasion.

On occasion, but not every day — there are other good options for coffee around my house as well. But this new coffee shop, devilish place that it is, has just taken care of that as well.

The story:

Two weeks ago, I went there and ordered a pastry and two coffees. I went to pay. The girl rang me up and said, “It will be 6 euro for the coffees. The pastry is free, since it’s the first day we opened the bakery.”

“Oh that’s nice,” I beamed. I thought no more of it.

Since then, I’ve ordered a pastry on a few occasions. I had to pay for it each time.

Then there was this morning. Similar story — a couple coffees, a slice of lemon cake. But it happened again.

“The coffees are 6 euro,” the girl said. “The lemon cake is free.”

My heart almost melted. And through my tears of gratitude, I saw exactly what will happen in the future. I will be going back to this place regularly — screw the other coffee shops around, even if they served me well before.

You might think I’m telling you to give stuff away for free, to build some sort of reciprocity.

That’s a part of it, but it’s not enough. On its own, it can even be dangerous. You don’t want to train people to expect stuff for free. They will get used to it quickly, and they will start to feel entitled.

But surprise people on occasion with some stuff for free — or with any other kind of reward — and their hearts will melt.

Do it rarely, sporadically, unpredictably, and you literally create irrational addiction. There have been hundreds of science papers written to prove this fact, but perceptive people have known it for ages. From Cervantes’s Don Quixote:

===

… beguiled by a purse with a hundred ducats that I found one day in the heart of the Sierra Morena; and the devil is always putting a bag full of doubloons before my eyes, here, there, everywhere, until I fancy at every stop I am putting my hand on it, and hugging it, and carrying it home with me, and making investments, and getting interest, and living like a prince; and so long as I think of this I make light of all the hardships I endure.

===

And on that note, I would like to remind you I am giving away a purse with a hundred ducats for free tonight. Well, it’s a purse filled with info products, which are worth a hundred ducats, or maybe more.

I’m running an ad in Daniel Throssell’s newsletter. The ad will go out in Daniel’s email in a little more than an hour.

To get the purse full of info products, for free, you will have to be on Daniel’s list when the email with the ad goes out. Here’s the link to Daniel’s website if you want to get on there in time:

https://persuasivepage.com/

3 great reasons to sign up to Daniel Throssell’s list before tomorrow

March 5, 2023 by John Bejakovic

Last month, marketer Daniel Throssell sent out a newsletter email with the subject line, “Want to advertise to my list?” The cost to run a 50-word ad in Daniel’s newsletter was $1,000. Immediately, I wrote back and said yes.

Then Daniel did something unusual but very smart.

He effectively said, your money is not enough. And he set a second condition to run an ad in his newsletter, which was to come up with a unique offer that would only be available through the ad.

So that’s reason one why you might want to get on Daniel’s list before tomorrow.

Because I did come up with a special offer, and a free one, which I believe will be very enticing to people on Daniel’s list. But if you’re my loyal reader, and you’re not on Daniel’s list, I don’t want to give you the shaft. So I’m telling you now. To get my special free offer, get on Daniel’s list, and read his email tomorrow.

My offer will only be good for 24 hours after the ad runs. As you might know, I’m strict about deadlines and I don’t make exceptions. I’ll also be keeping my word to Daniel that the only way to get this offer is through this ad, so I won’t be letting anybody in through a side door.

So that’s reason one.

Reason two to sign up to Daniel’s list before tomorrow is that the classified ad cost me $1,000. That’s a fair amount of money, and frankly I don’t want to pay it. So I decided to come up with a second offer to recoup my ad costs as the ad is still running.

But what kind of offer would be almost guaranteed to pull in $1,000 in 24 hours, and to a bunch of people who don’t really know me from Adam’s rat terrier?

I paced the chemical-stained floor of my laboratory all evening long, throughout the night, and into the early morning. Finally, a lightbulb went on in my head. I thought of a paid offer, one I believe will be almost irresistible to anybody who’s working as a copywriter, either freelance or in-house.

I put that offer on the Thank You page that follows the optin that my ad will lead to. This second offer will only be available there, on the Thank You page, only for 24 hours, never to be repeated again.

So that mystery offer on the Thank You page, that’s reason two.

Reason three I’ve written about before:

Daniel and I did a list swap back in 2021. With one email, Daniel drove over 10% of his list to my website. I got hundreds of new subscribers and in fact, I tripled my list from where it was before the list swap. More importantly, I got close to 100 new buyers, many of whom are still with me.

Then about a year ago, I put on a presentation where I analyzed three unusual elements of Daniel’s email copywriting style. Daniel promoted this presentation to his list. A similar thing happened. Hundreds of new subscribers for me, and lots of new sales.

And then there was that Black Friday campaign that Daniel ran a while back. I wasn’t involved in that, and good thing. Daniel outsold 15 other “expert” marketers, not individually, but in total. Add up all the sales made by all the other guys, and Daniel still sold more, with only his own list, which was maybe 1/20th the size of what all the other guys had in total.

The point being:

Maybe you joined Daniel’s list in the past, and decided it’s not for you. Maybe you didn’t resonate with Daniel’s personal stories, his sense of humor, or his online persona. If so, my advice is to look beyond the surface.

Because Daniel has a responsive email list beyond anything I’ve ever seen. It’s not accidental. It’s strategic, and you can see the strategy in practice, for free, by getting on Daniel’s list. The sooner you do that, the more likely you are to learn something valuable.

So here’s the front door to Daniel’s strange world of entertainment and subtle influence. My advice is to open the door and go inside, and to do so before tomorrow:

https://persuasivepage.com/

Which email newsletters sell classified ads?

February 20, 2023 by John Bejakovic

Last week Ben Settle sent an email in which he wrote:

===

I remember buying little $35 and $50 ads in email newsletters 20 years ago.

Nowadays, I don’t see a lot of them.

===

True. So let me ask you, do you know of any such email newsletters?

I know of a few. In fact, I bought a couple of classified ads in two weekly newsletters this month.

One ran already, bringing me some 50 new subscribers. Another will run in a few more days.

The first of these ads cost $350. The other will cost $100. We will see if they end up paying for themselves.

I’ve also bought one of the three $1k classified ads in Daniel Throssell’s newsletter. That ad is supposed to run some time next month. I will let you know more about it as it’s nearing, because I will have a special offer in that ad, only available if you are on Daniel’s list at the time.

But why even bother with classified ads? Here’s why:

In the old direct mail days, one of they key pieces of info that marketers wanted to know was what format somebody was sold through.

An infomercial buyer was not the same as a magalog buyer was not the same as a sweepstakes buyer.

The same bit of psychology holds today.

A YouTube gawker is not the same as a Twitter endless-scroller is not the same as an email reader. Even if all of them are interested in marketing, or even bought marketing-related courses.

So that’s why I’ve been looking to buy more email classified ads.

I’ve being doing my research about email newsletters that sell them.But I would like to get your feedback also. So I have an offer for you:

Do you read any email newsletters that run classified ads?

Write in and tell me specific names. Ben Settle, Daniel Throssell, and Josh Spector are off the table, since I know about them already.

My offer for you is that, if you write in and tell me, I will reply to you with one source of email traffic to avoid, at least in my experience. I ran an experiment with it last year, spent $731, and made nothing in return. I will tell you what I learned, and maybe you can laugh at my stubbornness or folly.

Also, in case you are not interested in growing your list with paid ads, but you want to do it organically, then take a look at my Most Valuable Email training.

Personally, I’ve been able to trace hundreds of my subscribers to emails I’ve written using the Most Valuable Email trick I describe in this training.

On several occasions, influential people chanced upon one of those MVE emails, enjoyed it enough to share it with others, and ended up driving a large number of new subscribers to my list. If you’d like to find out more:

https://bejakovic.com/mve/

The royal way to grow a list

February 6, 2023January 22, 2023 by John Bejakovic

Yesterday, King Charles III and Queen Consort Camila went for a drive to Bolton Town Hall in London. Birds chirped, armed guards looked on tensely, and crowds of well-wishers and paparazzi pushed around the fences, trying to catch a geek of the aged couple.

Nothing really remarkable there. It’s just another pebble in the mountain of news coverage about the British royal family over the past year.

The news coverage continues, because people look at the royals as a symbol of something ancient, enduring, quintessentially British.

That’s kind of amazing if you think about it.

Charles III is the fourth English monarch from the house of Windsor, which is only 105 years old. Before that, it was called the House of Saxe-Coburg and Gotha, in reference to its original German domains. The name was changed during World War I. The image of a bunch of goose-stepping Germans running the UK was too threatening.

How did the House of Saxe-Coburg and Gotha get to rule the UK? Well, they replaced another German house that ruled the UK, the House of Hanover.

The history of Europe, and really of the world, has seen this pattern over and over. Conquerors and adventurers, foreign princes and stranger kings, appear from somewhere far away and take control of a large and well-trained population.

I read about this in David Wengrow and David Graeber’s Dawn of Everything. The two D’s say the key is that a population has been well-trained and disciplined to obey rule. Who rules doesn’t matter very much at all.

You might be starting to feel a little uncomfortable, and worry that I’m about to preach anarchy, or talk about political revolution.

Quite the opposite. I’m preaching monarchy, and talking about long-term business stability.

Via your list. Specifically, via growing your list with the best prospects, the kind who will buy and read and do what you tell them to do.

I listened to a Dan Kennedy seminar yesterday. Dan said how his best customers were always the martial arts guys — because they had been trained and selected over years to be disciplined.

I remember when pick-up coach RSD Tyler did a list swap with the dreamy fitness coach Eliott Hulse. Eliott said how the buyers he got from the RSD list were fantastic customers, because Tyler’s whole message was self-improvement and taking responsibility and putting in the work.

I’ve even experienced this same phenomenon myself. Back in 2021, I did a list swap with Daniel Throssell. I couldn’t believe how many sales I got from new subscribers who came from Daniel’s list. And that’s with a hidden sales page I had at the time, and without pitching anything myself. It was simply because Daniel has trained and prepared his audience so well.

So there you go. If you want the best leads and future customers, do it the royal way.

Find a market — or an audience — that’s already been disciplined.

It sure beats the hard work of taking an unruly mass, devising new laws, and trying to beat those laws in over the course of generations.

Ok, so much for monarchy.

Now, let’s talk old-time religion. Specifically, my 10 Commandments book. To find out more about that, or maybe even to spend $5 and get some valuable discipline in return, go here:

https://bejakovic.com/10commandments

Daniel Throssell, Daniel Kahneman, and a robot lawyer walk into a bar…

January 14, 2023 by John Bejakovic

A few minutes ago, I got my coffee ready, I set my timer, and I got down to writing this email. As a first step, I checked some news headlines and bingo — I saw it:

“AI-powered ‘robot’ lawyer will be first of its kind to represent defendant in court”

Maybe you’ve heard the news already. A startup called DoNotPay is helping people fight speeding tickets.

Before, DoNotPay used AI to write a letter that you could mail in to contest your speeding ticket. But now, DoNotPay will help one lucky defendant in court.

The DoNotPay app will run on the defendant’s phone. It will listen in to the court proceedings. And it will tell the defendant what to say to get out of his speeding ticket in court.

“This courtroom stuff is more advocacy,” said Joshua Browder, the CEO of DoNotPay. “It’s more to encourage the system to change.” Browder says he wants to give access to law to people who can’t afford it.

As you might guess, this noble mission isn’t very popular with lawyers themselves.

When Browder tweeted about his new courtroom “robot”, lawyers jumped on him, and threatened he would go to jail if he followed through with this plan.

And verily, a courtroom robot is not legal in most places. In most places, all parties have to agree to be recorded. But I doubt good will and keeping Browder out of jail is why lawyers jumped all over Browder’s tweet, telling him to stop this project immediately.

Lawyers still have a bit of time.

Right now, courtroom AI robots just handle speeding tickets. And Browder admits even that took a lot of work.

His company had to retrain generic AI for this specialized task. “AI is a high school student,” Browder said, “and we’re sending it to law school.”

Law school… and then what? because Being a good lawyer is not just about knowing the letter of the law.

Specifically, I have in mind a passage I read in Daniel Kahneman’s Thinking Fast and Slow.

Kahneman says there are two fundamental ways lawyers argue.

These two ways are actually illustrated perfectly in the little debate Daniel Throssell and I had last week, in emails talking about newsletters and who wants ’em.

So I will make you an offer right now, which you are free to refuse, in case you’d rather go read Thinking Fast and Slow yourself.

My offer is a disappearing bonus.

It’s good until 8pm CET/2pm EST/11am PSST tomorrow, Thursday, Jan 12 2023.

If you’ve already bought my Most Valuable Email course, and would like me to spell out Kahneman’s two lawyer strategies, write me before the deadline and ask.

I will write back to you, both with Kahneman’s passage, and the specifics of how Daniel and I each took one of the two approaches.

And if you haven’t bought my Most Valuable Email course, then my offer is the same, except you have to also buy the course before the deadline.

Buy just to get the bonus?

If you find yourself desirous of the disappearing bonus, but reluctant to buy a course just to get that bonus, then I will argue that desire itself is a reason to get MVE.

Because this desire is something you too can create in others. It’s something I talk about in the course itself, specifically inside the 12 Rules of Most Valuable Emails, specifically Rule #10.

For more info on this course, or to get it before the deadline:

https://bejakovic.com/mve/

Daniel Throssell is right

January 6, 2023 by John Bejakovic

“Whether liketh you better, said Merlin, the sword or the scabbard? Me liketh better the sword, said Arthur. Ye are more unwise, said Merlin, for the scabbard is worth ten of the sword, for while ye have the scabbard upon you ye shall never lose no blood, be ye never so sore wounded, therefore keep well the scabbard always with you.”

Australia’s best copywriter, Daniel Throssell, wrote an email two days ago in response to my own email from New Year’s Day.

Daniel’s subject line read, “John Bejakovic is wrong.”

In his email, Daniel started off by saying he and I are on good terms and that he has helped me before. And he’s absolutely right.

In 2021, I had been stubbornly writing this newsletter in silence for three years. With one email to his own list, Daniel changed that. In the three days after he first promoted me, I tripled my list size, and made a bunch of money as a result.

Daniel has also promoted me since, and every time, I’ve gotten a big boost in new subscribers. I’ve written before to say how grateful I am for that, and how impressed with the influence that Daniel has over his readers.

But back to Daniel’s email from two days ago. After that “we’re good” intro, Daniel went on to the heart of it:

A five-point argument that paid newsletters are a desirable or even superior info product. That’s opposed to what I wrote in New Year’s Day email, where I said that nobody really wants a newsletter, not without lots of bribes, indoctrination, or shaming.

If you haven’t done so yet, I’ll leave you to read Daniel’s email and see if you are convinced by his arguments. I’ve heard from readers on both sides.

Some said Daniel is a magician with words and that he turned it around brilliantly. Others said they found Daniel’s arguments unpersuasive.

As for me, I will only say that, even after reading Daniel’s email, I am still not selling a paid newsletter, or planning to do so.

But Daniel is selling a paid newsletter. In fact, he wrote recently that adding this paid newsletter to his business is one of the best things he’s ever done.

And that’s why he’s absolutely right to publicly fight for his position, to make a black-and-white case of it, and even turn it into an issue of what’s noble or not.

If you want to be seen as a leader, or if you have a kingdom to protect, then Daniel’s example is well-worth studying and following.

Like King Arthur, you have to mount your horse, brandish your sword Excalibur, and lead the charge against any flying serpent that crosses your borders and into your marches, before the ugly beast has a chance to threaten your heartland.

If I were in Daniel’s position, I would have to do the same. But fortunately for me, that’s not the position I am in.

Like I’ve said before, I don’t look at what I’m doing here primarily as a business. Yes, these emails have been making me money, and sometimes good money. But this is not only project I’m working on, and it’s not the main way I’m looking to make money.

That non-dependence is like the scabbard of Excalibur for me. It means I don’t lose no blood, no matter the wounding things anybody may write about me, about the content of my emails, or about the offers I promote.

And if you value your freedom more than ten kingdoms, then this kind of non-dependence is something to keep always with you.

Moving on. I have tribute to collect from various places around the world. Meanwhile, if you would like to read more essays I’ve written, then sign up to my daily email newsletter. Click ye here and fill out the form that magically appears like Merlin out of a cloud of smoke.