Copywriting

The George Costanza school of formulaic but effective emails

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In the new course I just released, Simple Money Emails, I gave the example of an effective “George Costanza school” email I wrote five years ago.

That email used “The Opposite” storyline from Seinfeld. George realizes every decision he has ever made in life has been a mistake, and decides to start doing the opposite from now on. Good things follow.

I used this story to open an email for my old aromatherapy list (I used to be a low-grade aromatherapy influencer once). Sure enough, I sold some copies of my aromatherapy book via that George Constanza trope. And I’m not the only one…

… ​​and not in the aromatherapy niche only.

Yesterday, I got an email from a long-time customer and reader (not sure he wants me to share his name), who wrote me after getting SME to say:

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Hey John! Loving the course so far, and very interested in the “9 sins” offer.

One thing that made me laugh while reading it is that I used this same episode and story about George Constanza twice in different emails for different lists to sell some courses, successfully.

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I don’t know which lists and which courses he made sales to with this story. But the smaller point is clear. ​​If you ever need a formulaic but effective way to open your email:

Use “The Opposite” storyline from Seinfeld. It can fly in pretty much any market.

Bigger point:

It might seem obvious that you want to open your emails with stories that help you make the sale. But it’s not obvious at all, at least based on the 100+ emails I’ve been paid to critique and review over the past year.

All the time, I see people who open their sales emails with cute or interesting stories that go nowhere, or at least nowhere near the offer they are promoting.

And then these same people wonder why they’re not making any sales — the email marketing equivalent of being unemployed and living with your parents.

And on that note, I’m putting on a live training next Monday, 9 Deadly Email Sins.

The above is one of the 9 sins. The others are equally as simple, equally as widespread, and equally as deadly.

If you’d like find out what these sins are, so you can take a 180-degree turn away from them and towards a new, more successful episode in your life:

https://bejakovic.com/sme-classified-ty/​​

Start and grow a “tiny book” publishing business

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I read an article yesterday about a new title for an old book.

​​The old book was written by Aristotle around 350 BC. It has been known for the roughly 2,372 years since as The Nichomachean Ethics.

​​But a new edition of the book has just been put out by Princeton University Press. The new title is, “How to Flourish: An Ancient Guide to Living Well.” ​​From that article I read yesterday:

“The volume is part of a series of new translations of ancient texts. Aristotle’s Poetics, for instance, is now ‘How to Tell a Story: An Ancient Guide to the Art of Storytelling for Writers and Readers,’ and Thucydides’ ‘History of the Peloponnesian War’ is now ‘How to Think About War: An Ancient Guide to Foreign Policy.'”

This reminded me of E. Haldeman-Julius. A hundred years ago, Haldeman-Julius had a publishing business that sold literally hundreds of millions of copies of what were known as little blue books — tiny paperback editions of both new how-to books and reissues of fiction classics.

As part of his publishing business, Haldeman-Julius operated what he called The Hospital, where he would operate on books that were ailing and not making sales.

The Hospital involved several possible procedures. The most extreme was a type of frontal lobotomy, in which Haldeman-Julius would do just like those Aristotle publishers did — lop off the book’s original, opaque, unsexy title, and replace it with something new and clear and exciting. Results:

“The mystery of the iron mask” => “The mystery of the man in the iron mask”: 277% jump in sales

“Ten o’clock” => “What art should mean to you”: 450% jump in sales

“Fleece of gold” => “The quest for a blonde mistress”: 833% jump in sales

Haldeman-Julius wrote up a book about his experiences publishing the little blue books. In a typical move, he didn’t apply what he knew so well to his own personal marketing. So he titled his book, The First Hundred Million.

The title “The First Hundred Million” doesn’t exactly scream READ ME! A much better title would have been something like, “Start and grow a ‘tiny book’ publishing business.”

As it was, The First 100 Million first went out of print, and then became obscure. You had to be a real student of the human psyche, and of the info publishing biz, to get yourself a copy. Somebody truly obsessive, possibly maniacal.

Somebody like legendary copywriter Gary Halbert, who once wrote in his newsletter:

“Indeed, The First Hundred Million is a book that contains a precise and valid statistical measurement of America’s inner most needs and greeds. So why didn’t I mention it in last month’s newsletter when I listed the greatest marketing books of all time? Simply because I didn’t have a copy of it and I wasn’t sure it was obtainable.”

Thanks to his unique connections, Gary did manage to find himself a used copy back in the 90s.

Fortunately, we live in a much more connected era, where even out-of-print books can be tracked down easily for a price.

For example, you can now get a paperback of The First 100 Million on Amazon for $19.95.

Carl Galletti also sells copies on his site for $29.97 (original) or $49.97 (expanded).

Or if you like, you can get The First Hundred Million for free.

​​I’ve tracked it down for you, via the University of Illinois library, at the link below.

I’ve already read this book once. I plan to reread it again next month. ​​Why? Why, to start and grow a “tiny book” publishing business.

​​In case you’d like to do something similar:

https://bejakovic.com/100million

Valuable but quite elitist business practices

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Last week, I got a notification telling me about a new subscriber to this newsletter.

​​A familiar name. A familiar email address. A guy named Ian, who is a good friend of a good friend of mine, named Sam.

I guess Sam and Ian were hanging out in real life. My email newsletter came up somehow. And Ian, who is a social worker and has nothing to do with the shady but fraternal underworld that is the direct marketing industry, decided to sign up.

Then yesterday, Sam, who also reads these emails, forwarded me a text message thread between him and Ian:

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Ian: I don’t have $100. What is the Most Valuable Email Trick?

Sam: If you get it for free will it be as valuable?

Ian: Hmmm that’s right. Most valuable to whom? Maybe to John as he is pocketing the $100.

Sam: Quite elitist to charge for this knowledge

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I agree. And here’s another quite elitist practice:

I recently started, or rather restarted, a valuable daily habit. I call it “between the lines.” It goes like this:

1. Look at all the emails I get from readers and customers over the past 24 hours.

2. Paste them into a Google Doc.

3. Go through and ask myself, “What is really going on here? What’s really behind these words this person wrote me?” Then write down the answer in a comment on the side.

I’ve been doing this for a few weeks now.

Lots of interesting stuff pops up.

Other times, I’m just reminded of what is truly fundamental — simple stuff you can’t do without, and vice versa, simple stuff you can build an entire business around.

For example, one “between the lines” comment that I keep writing over and over in my Google Doc is that people really buy because of 1) curiosity and 2) trust.

I guess you can make sales just by doing one of trust or curiosity, by amping up the other. But if you increase both, results multiply.

And so all your marketing, at least all of your email marketing, should really be oriented to building up trust. Or curiosity. Or ideally, both.

Of course, you still have to sell something that people can somehow justify to themselves.

I doubt I will ever sell my Most Valuable Email to Ian and frankly I wouldn’t want to. I’m not sure how he would profit from it aside from satisfying his curiosity.

But perhaps you are a marketer or copywriter. Perhaps you want to write emails like this one, or LinkedIn posts, or whatever. In that case, perhaps I’ve gotten you a bit curious about my MVE trick, and built up trust via these daily emails to make you want to buy.

Yes, if you buy, it will be valuable to me. But it can also be valuable to you, and much more than the $100 you will put into my pocket.

If you want to see what the Most Valuable Trick is all about:

https://bejakovic.com/mve

Magic vs. money in daily emails

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A couple days ago, I prompted my readers for input on a new course I’ll put out, Simple Money Emails, about writing simple emails that make sales. I even offered a reward for the most useful question.

I got lots of good replies. I also picked the winner of the contest, and I’ll announce who it is in a few days’ time.

Meanwhile, let me tell you something that you might not find interesting, or maybe you will:

Most of the questions I got I will be addressing in Simple Money Emails. But a few… I will not.

For example, I got a surprising number of people writing in and basically saying, “How can I do something creative, exciting, novel with my email copy?” A few quotes:

“I always struggle to come up with creative ideas for call to actions.”

“Sometimes I think the emails I write are almost all the same.”

“… it’s true that you can get stories from day to day, but I’m looking for something more magical than that.”

Creativity, self-expression, and novelty can happen as a result of writing a daily newsletter. But they are far from the primary or even secondary goals of Simple Money Emails.

The primary and the secondary goals of Simple Money Emails are 1) making a sale today and 2) doing so in a way that people will still read tomorrow.

If self-expression or magic happen as a result, it’s incidental. The good part is, the sales you make, and the chance to make more sales tomorrow, can soothe an occasional lack of magic.

And now, a confession:

This email that you are reading right now not what I would call a Simple Money Email. The reason is that the opening, what you read up to now, doesn’t do any kind of a job setting up the offer that’s about to come.

I told you the above story because I wanted to. Because it’s on my mind. Because I felt like writing it down.

The offer below has nothing to do with it, and in fact, it might contradict what I just said.

In spite of the poor job I’ve done selling the following offer, you might still want to get it. That’s because it’s frankly the best deal in the entire direct response marketing universe.

​​Here’s the deal:

1. Go buy Brian Kurtz’s book Overdeliver at https://bejakovic.com/overdeliver. It costs $12.69 on Kindle.

2. Then go to https://overdeliverbook.com/ and put in your Amazon order number from step 1 above.

3. You will then unlock a treasure trove of free bonus material, most of it not available anywhere else, at any price.

I once calculated that the stuff inside the Overdeliver bonuses adds up to $5,133.64 in value, based only on what the various items last sold for. But the real value is much greater than that, or at least has been to me, if you actually apply the ideas inside.

By the way, the first link above is an Amazon affiliate link. Not because I’m hoping to earn the $2.37 in commissions that this email is likely to make, but because I want a chance to track any sales that might come.

If you’re curious why, I will explain it in a couple days. But for now, if you don’t yet have it, I strongly recommend Brian’s Overdeliver above and the bonuses it comes with.

How you can influence my new course, and why you might want to

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Next week, I will release a small course on writing simple emails that make money.

The course will be small because my claim is that writing emails that make money is just a matter of two things: sitting down to write, and continuing until you finish.

“Ha ha,” you might say, “very funny, Bejako. You almost had me there but clearly you are a joker and a suspect one at that.”

Fair enough. But I really do believe that writing a simple email which gets people 1) reading, 2) buying, and 3) reading again tomorrow, is actually a matter of just two things:

1. Opening the email

2. Closing the email

And if you think I am once again pulling your leg, nose, or ear, let me refer you to no less of an authority than A-list copywriter Gary Bencivenga, who said the same thing about all sales messages. It’s all really just a matter of 1) opening the sale and 2) closing the sale.

This new course will be a paid course, but you will have a chance to get it for free for a limited time, by following some simple instructions I’ll send out next week.

Also, I would like to give you an opportunity to influence this course, and I’ll even give you an incentive to do so.

How you can influence it:

Write in and tell me what has you bothered when writing simple sales emails. What you would like to learn, and why you haven’t been able to learn it yet. You don’t have to write paragraphs, though you can if you want to. A sentence or two, or a specific question, will also work.

And here’s the incentive:

The most useful response, as chosen by a panel of one, all named Bejako, will get a free ticket to a paid training which I am planning to piggyback onto this simple emails course.

​​The tentative name for this paid training is 9 Deadly Email Sins, and it will be all about the 9 fundamental mistakes I keep seeing in the few dozen business owners, course creators, coaches, marketers, and copywriters whose emails I have consulted and coached over the past year.

I am actively working on this simple emails course, and I want to have it in a few more days.

​​So the deadline, if you want to give me your input, if you want to have it mean anything, and if you want to have a chance at a free ticket to that 9 Deadly Email Sins training, is tomorrow, Saturday, at 8:31pm CET.

Thousands of readers… 24 hours… 1 survivor. Thanks in advance.

10 lessons from the ClientRaker promo

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As I write this, it’s 12:36pm on Thursday July 20th, Central European Time, which means that it’s now some 16:36 hours after I finally stopped promoting Steve Raju’s ClientRaker.

Whenever I complete a promo, I like to force myself to look at the dead hulk, lying there on the ground, and ask myself what I see. Sometimes this triggers insights in my little head which I can use on future projects.

So here are 10 curious things I saw during the ClientRaker promotion. Maybe one of them will give you an insight you too can use on a future project:

1. Whenever I sent an email saying that others are buying, and showed proof of that, I made more sales.

2. Building Steve up, and specifically, diagnosing him as a “certifiable genius,” a slightly nonsensical term, also created a spike in sale.

3. I managed to screw up my affiliate links and as a result I could honestly write an email that said ClientRaker is so good I am promoting it without getting paid. From what I can tell, this one email drove more sales than any other. The lesson is clear. Make it clear in whatever way you can that the current promotion is not a cash grab, but first and foremost a benefit to the reader.

4. To date, ClientRaker has only Steve as a successful case study. I called this fact out. Based on the responses I got (I couldn’t tell by the sales), this turned a liability into an asset.

5. I converted about 1.5%-2% of my list. I don’t know the exact numbers because of the screwed up affiliate links for some of the sales.

The only numbers I have to compare to are from my Most Valuable Email launch, which did 4.7% of my list at the time. However, since my list grown since them and since ClientRaker sells for 4x what I sold MVE during its launch, I made more money with this promotion than with the MVE launch. I call that a solid win.

6. I sent out 12 emails over 6 days. My total unsubscribe rate, over the entire 6 days and 12 emails, was 0.4%. I am clearly not pushing my readers enough.

7. Multiple people wrote in to thank me for promoting this offer. Several did it after I wrote an email about my snafu with the affiliate links. And this morning, long-time reader Kasper Lal wrote in, after watching the first ClientRaker training. Kasper’s subject line read “I didn’t believe you…” and the email read:

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I have to admit, when you promoted Steve’s program I was a bit skeptical about that “revolutionary” way of using ChatGPT. Thought it would be just another batch of “expert prompts.”

Boy was I wrong…

Steve dropped so many paradigm changing bombs I’m still in awe.

Thanks for selling me on that chance!

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8. I found it much easier to wholeheartedly promote somebody else’s excellent training that I usually do when promoting my own trainings, which I also aim to make excellent. When I combine this with the sales made, the satisfied buyers writing in to thank me, the fact I don’t actually have to do any of the delivery, then I have to admit I would be happy to do an affiliate promo like this every week if I could. Unfortunately, it’s not easy to find somebody like Steve Raju hidden away with a brilliant training that hardly has any previous exposure.

9. I got zero complaints about the emails I was sending, either about the volume or about topics, such as “‘Too many single moms'” in my Facebook DMs.” Again, makes me think I am not pushing my readers enough.

10. I did proactively kick one guy off my list. After the deadline had passed. For doing nothing more than asking me some questions. About ClientRaker. But that’s a story for another time.

For now, let’s get to my offer to you for today:

If you have bought ClientRaker and have gone through the first training, write in and tell me what you thought of it.

In exchange, I will send you the transcript of a call I did with steve, or a part of this call. I had Steve walk me through setting up LinkedIn profile — what actually to put on there, what’s important, what doesn’t matter.

I did this out of laziness, expecting Steve would tell me stuff I already knew. But as Kasper says above… boy was I wrong. Steve told me great stuff I did not know, had not thought about, and would not ever think about, including a tip for that most dreaded part of a LinkedIn profile, and that’s the photo.

Steve’s tips are yours if you want ’em, in exchange for you telling me what you thought of Steve’s first call. Simply hit reply and write away.

Insurance against bad clients, present and future

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Three days ago, after I announced that I’d let Arnold Schwarzenegger shortcut his way into my coaching program, I got an reply from a long-time reader and customer, with a sad but familiar story:

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I was lucky with a sales letter I wrote. I made a proposal. Their board loved it. When I actually wrote the piece the attorneys tore it apart. Can’t do this. Can’t say that…

I felt like walking away from it because I knew their ideas wouldn’t work. But they were still excited. I should have walked away, but it paid pretty good, and if it sold this gig would bring a lot more work. I didn’t walk away. I needed the money. It bombed. Not one response.

Fortunately for me, my contact said, “At least we know this type of advertising won’t work for us.”

I thought, “No. Your attorneys won’t let it work for you.” But I said, “You’re right, who would have thought it would have done so badly?”

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I say this story is sad but familiar because in the past all those things happened to me as well.

​​I got to working with clients I should never have worked with. I stayed with bad clients because I needed the money and because of the promise that it would bring future work. I had clients, or people working for them, rip up my copy, replace it with their own, and then tell me that what I wrote didn’t work.

The guy who wrote me the above message wanted to know if I had ever had business insurance as a copywriter. You know, to protect myself in these kinds of situations, when my copy produces zero sales, and the client has a team of lawyers.

The fact is, I never did have business insurance as a copywriter.

What’s more, I figure the way to deal with above situations is not after the fact, with insurance, but proactively, by choosing the right clients and by setting the right expectations.

It’s not an easy thing to do. But it’s not immensely difficult either. There are different ways you can go about it. But if you ask me how, my recommendation is to check out Steve Raju’s ClientRaker.

Steve’s process will help you both 1) choose the right clients, and 2) set the right expectations with those clients.

​​You can think of it as an investment — insurance against any bad clients you have now, or might be tempted to take on in the future.

Registration for ClientRaker closes in just 8 short hours, at 8pm CET/11am PST. And in fact, the first ClientRaker training will happen later today. If you’d like to get in while there’s still time:

https://bejakovic.com/clientraker

Can you win client work in obscure niches like board games, candlestick makers, and glassblowing studios?

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During the last Insights & More call on June 29th, an Insights & More member named Jordan mentioned he was trying to offer services to clients in the board game industry. But he was struggling to get conversations going.

I planned to write an email this morning about Jordan’s struggles, since they tie into the offer I’m currently promoting, Steve Raju’s ClientRaker training.

But it turned out even better than I planned because Jordan wrote me just last night in reply to another ClientRaker email:

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I’m just about to pull the trigger on this one

My main concern is that I target obscure niches like Board Games, Crystal shops and Travel Agencies (big PWM on those) but I don’t really know if the system will work on those.

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Can ClientRaker win you clients in your chosen pet industry, regardless of how small and obscure and very probably hostile to marketing that industry might be?

Can you use ClientRaker to win clients in the board game industry? Or among crystal shop owners? Or ship chandlers? Or tea house stewards? Or rare book sellers?

I have no bloomin’ idea. Maybe you can. Or maybe you can’t.

And yet I still believe that, if a pet niche is what you’re trying to go after, you should get ClientRaker, and it will be well worth it if you only do what it says.

ClientRaker has two steps. Step one is to pick out your target client, then whip the AI until it comes back half an hour later, cowering and exhausted, with your shiny, new, and effective positioning to attract that target client.

Step two is to actually track down and connect with those clients in an easy and low-stress way, so they get exposed your new positioning, and so they reach out to you.

But it doesn’t have to go from step one to two.

As Steve says himself in the training, you can go in opposite direction also.

You can first track down, or try to track down your target clients, using the info Steve gives you in ClientRaker. Very quickly, you can make sure your target clients are actually there, and have actually signaled they have problems and are looking for solutions.

If you do find them, then you go back to step one.

And if not, if there’s actually nobody there for you to serve or nobody who wants to be served, well, then you’ve saved yourself weeks or months of what would otherwise be fruitless and frustrating toil.

Is that worth the $297 Steve is asking for ClientRaker during this run? Yes, but that’s not only reason why you should get it.

There was a time when I was young and cheap. I would have wriggled and squirmed to give $297 to save myself hours or days of frustration and waste.

“Sure,” I might have said then, “it would be great to know in a half hour from now whether this market is a good one to go into… but $297, that’s a lot of money! And I’m quite cheap!”

Today, I am older and less cheap. I make those decisions in an instant. And I say, “Absolutely, hours or days of my time, plus weeks of opportunity cost, are worth $297 to me, or actually much more.”

But again, I know that argument wouldn’t have sold me 10 or 15 years ago. And maybe for you too, savings of your precious time are still not something you can get excited by.

So let me tell you why ClientRaker is still a good investment, even if it turns out that your pet industry is not actually a good fit for the services you offer.

And that’s the fact that there are bound to be other industries, adjacent to the one you have currently focused your sights on, which will be a good fit. For board games, that might be the collectible card industry. Or the puzzle industry.

Or it will turn out you have more than one pet interest or passion — board games AND crystal shops AND astrolabe manufacturers.

One of those will be a good fit, and ClientRaker can get you clients in that industry. In fact, in part one of ClientRaker, Steve goes through the process of figuring out different potential markets you could target, again using AI.

Why AI again? Don’t you already know what your pet industries and obscure interests are?

This goes back to the core point I made at the start of this promotion.

All of us go through much of life with blinders on, focused exclusively on one idea, the one that’s right in front of us right now, which currently has our attention, even though the world is much bigger and richer than what we can see at this very instant.

It takes a lot of discipline and work to rise above that for even a brief moment.

Or it takes an external system, which isn’t restricted by your own blinders, and which works in spite of your own maniacal focus on what you know and want right now.

ClientRaker is one such system, and a fantastic one. Both because of the care and thought Steve has put into it, and because of the real results it’s been getting him.

ClientRaker is open for registration now. But the doors will close soon, this Wendesday at 8pm CET/11am PST. In case you’d like to get inside before then:

https://bejakovic.com/clientraker

Most people get zero results from anything, but that doesn’t have to be you

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Valuable marketing idea:

If there’s a killer objection to what you’re selling, it can be smart to raise that objection right in your headline.

If that valuable marketing idea is true, then I screwed up. In fact I am three days too late.

I started promoting Steve Raju’s ClientRaker course three days ago.

​​ClientRaker is a paint-by-numbers approach to getting high-quality, long-term clients using AI in just the next 28 days.

That’s a big promise. Big promises are worthless if they are not believed. If there’s a killer objection in the way.

And the killer objection to Steve’s ClientRaker is… where’s the money?

So far, Steve has used his trainings to line up a bunch of high-end meetings.

He fired all his copywriting and marketing clients in January, took a 2-month vacation, came back home, decided to reposition himself as an AI expert, and within two weeks, already had high-end meetings lined up using this system he is teaching now.

I explained before how Steve’s targeting whale clients like Big Pharma and international organizations — slow-moving beasts that take months to digest information and make a decision. Hence no money yet, though if the money does come, it’s likely to be big.

​​These are the waters Steve is hunting in, and since he has other sources of income, he is not in a hurry.

“That might be okay,” you say, “but what about…”

Yep, I know. As I mentioned in that very first email when I started to promote ClientRaker, Steve already taught his system last month to a small cohort of people from his own list.

If ClientRaker works so well, where are the results? Where are the high-quality clients, and more importantly, where’s the money that this system is really meant to produce?

Steve followed up with the people from his previous ClientRaker cohort. The results were predictable. A ton of glowing reviews:

“Amazing session.” “My mind is blown.” “I had several epiphanies.”

The fact is, nobody from that first cohort has actually put Steve’s system into action, even now, more than a month later.

I’ve been selling trainings, courses, and books for a few years now. My estimate is that only 5% of people will ever do anything with the info they buy. And only 2% will actually use it as it’s meant to be used.

If that’s been you so far, then you can stop this kind of self-defeating behavior whenever you choose, including right now.

​​​​You might be surprised to find that it really wasn’t anything hard. You might even start to wonder at all the other people who have some invisible and imaginary chain around their leg, which keeps them from doing what you just did.

Like I said, Steve’s system is paint-by-numbers. It’s got AI baked into it — the whole point is that you don’t have to work beyond pressing the toaster lever down a few times and waiting for results to pop up. Do that, and you will get clients. And if you don’t, Steve’s got a guarantee. From his sales page:

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If after 30 days, you can show me you’ve done the small amount of setup required, and you are putting in the minutes of work required each day to fill up your pipeline…

And you still haven’t met with a prospect you are excited by…

Then I’d be happy to give you your money back.

No point going through life and not being happy.

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30 days… minimal work… no risk… big upside. Or an invisible and imaginary chain that you can cling to, because it’s familiar. The choice is yours:

https://bejakovic.com/clientraker

“Too many single moms” in my Facebook DMs

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Due to some client work I’ve been doing lately, I’ve been forced to go back into the cobweb-laced haunted house that is my Facebook account.

Each time I tip-toe my way along the creaky floorboards there, I see dozens of new friend requests pasted on the walls, all from people I don’t know from Adam’s off ox.

Occasionally, I go on binges of approving those friend requests.

Last week, I logged in and saw a message from a guy with an Italian name, whose friend request I must have approved some time earlier. My new friend wrote:

“Thanks for accepting my request man, I appreciate that! I noticed you’re into personal development. I have a quick question if you don’t mind.”

Personal development? I replied to say, sure. And I went about my day.

Since I don’t have any notifications enabled anywhere, I forgot all about it until I logged in to Facebook a few days later. And there was my friend’s quick question:

“Are you currently using online dating apps?”

That escalated quickly. ​​With just 7 words, this Italian stallion was quickly nearing “unwelcome pest” territory.

​​I replied with a professional and elegant “no.”

I thought that would be the end of it. But I was wrong. The next time I logged in, a follow-up was waiting for me:

“Too many single moms or not matching with the type of women you truly desire?”

At this point, like a hot 24-year-old girl who has lost interest in a boring Tinder chat, I stopped replying. But I did check his profile. It turns out he sells some kind of service to get you matching with the type of women you truly desire.

This got me wondering. Even if this guy’s presumptuous marketing approach is successful in hooking somebody, who is he gonna get?

A long-term, devoted customer or client?

Or somebody who will ghost him at the very first turn in the road?

My guess is the second.

That’s not a game I ever want to play, and not one I advise to you either.

A sale is never just a sale, and a client is never just a client.

My advice is to think actively about the relationships you build, the long-term potential of those relationships, or if you like, the lifetime value. That’s really my biggest and most valuable conclusion after having worked with hundreds of clients, many of who paid me $100, a few of who paid me $100k or more.

And on that note:

Until this Wednesday, I am promoting Steve Raju’s ClientRaker training.

ClientRaker is all about finding high-quality, long-term, devoted clients. Without sliding into anybody’s DMs, without embarrassing yourself, and without offending or annoying people who are no prospects of yours to begin with.

In case you’re interested:

https://bejakovic.com/clientraker