A few days ago, Andy Griffiths, who publishes a newsletter about newsletter formats, wrote up an issue about email marketer Ben Settle. The most interesting bit came in the last sentence:
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I sent Ben Settle a few questions. He declined to answer, saying anyone could work out his business model by deduction. That’s true. It’s all there in the emails.
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But is it really?
I doubt Ben really believes that. He runs an info publishing business telling people exactly what’s really going on in his free emails, underneath the surface.
This extra information is worth paying for, and a lot. Ben’s info publishing business started pulling in $1M/year a few years back. Today it’s probably higher.
So the question becomes:
How can anybody sell something that’s out there for free?
It’s because you see it… but you don’t really see it. A-list copywriter John Carlton put it this way:
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The ads you see in the wild are finished products. All the work that went into creating that finished product is invisible. There’s no “infrastructure” to an ad, no curtain to peek behind once it’s posted or printed.
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Except of course there is a curtain to peek behind.
You can pay Ben Settle to find out how he runs his email marketing business — how he got you to pay him to find out how he got you to pay him.
You can also pay me to find out how A-list copywriters, like John Carlton above, wrote some of their most lucrative ads, and how you might be able to do something similar.
I worked it all out by deduction — well, not really. I had a secret resource at my disposal.
You can find out the details of that secret resource on the page below, which is the sales page for my Copy Riddles program.
For now, I will just say that today is the last day can get two free bonuses I have long offered with Copy Riddles.
The first bonus is Storytelling For Sales. The second bonus is Copywriting Portfolio Secrets.
Don’t buy Copy Riddles just for the free bonuses.
But if you decide you want to get Copy Riddles, you have until tonight at 12 midnight PST to get Storytelling for Sales and Copywriting Portfolio Secrets as free bonuses.
That’s just a few short hours away, and this will be my last email before the deadline.
Once the deadline passes, Copy Riddles will remain available, but the free bonuses will disappear. My plan is to flesh them out and turn them into paid upsells for Copy Riddles.
To get the whole package before then: