A while back, I asked my readers which of my emails first came to mind. One reader (not sure he wants me to share his name) had this to say:
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The first one that jumped out of my memory was “How Copywriters can avoid ham-handed segues that get them eaten alive.”
The first time I read this email, I printed it out.
And to this day, I read it frequently.
Sometimes even multiple times.
It pretty much shaped the way I write now.
The other day I was reading an email from Kim Krause Schwalm that started with a fascinating story.
It sucked me in and kept me scrolling down, begging for more.
And as you might expect now, she jumped into a straight pitch with no transition whatsoever.
Man, I was spewing…
“No, Kim. No, not you. Why?”
I found myself saying some inappropriate things to a person whom I highly respect.
And gues what? I went to reread your email and laugh like a maniac.
The way I see it… It’s like conducting an instant hypnotic induction, then smacking the sh!t out of the person and forcing him to snap out of it.
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That “ham-handed segues” email is archived on my website. You can find it and read it if you like.
It talks about how copywriters often perform a clumsy bait-and-switch from their fascinating story to their self-interested sales pitch.
Even the best fall into this trap sometimes.
In my ham-handed email, I told a story of an unnamed A-list copywriter who did this bait-and-switch on me, and had me yelling at my laptop. And my reader above had the same frustrating experience with Kim Krause Schwalm.
So how to avoid ham-handed segues?
Get ready. Because the sales pitch is coming. Let me build it up for you. Here it is:
You can find out about that in my Most Valuable Email training.
Because the “ham-handed segues” email uses my Most Valuable Email trick. (And I’m not using that trick in today’s email, in case you’re wondering.)
If you want an explanation of how and where the “ham-handed segues” email uses the Most Valuable Email trick, you can find that in the Most Valuable Email Swipes. That’s a collection of 50 of my best MVEs, which I give you along with the core training of the course.
Look up #10 in that swipe file, and you get an explanation of the trick in action.
Plus as an added benefit, you will learn how to avoid ham-handed segues that get you eaten alive, or worse, spewed upon.
To get Most Valuable Email now: