Business Ideas

60% of my book is meh, says reader

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I got a hot/cold review for my book on Amazon a few weeks ago. The headline of the review says, “great.” The number of stars is five. And yet, the actual review reads:

“Love this, recommend this. Could use an update and some more work, 60% is meh. But the other 40% might make about $20k in the next week. So that’s a good ROI on 45 minutes of reading.”

That’s quite an emotional rollercoaster for 37 words.

When I first read it, I was left confused, exhilarated, offended. “Love this… 60% is meh… good ROI.”

I can tell you two things:

1. If you want people to feel something about you, notice you, react to you, then giving them the hot/cold treatment is much more effective than giving them either the hot treatment or the cold treatment by itself. And if you want proof of that, then take this email as proof.

2. Even though the dude above says 60% of my book is meh, I am on the whole well-pleased to have his review up on my page. Not because he gave me 5 stars or because he says he loves the book, but because it sounds like he might be somebody who takes action.

And ultimately, people who take action are the kinds of people you wanna associate with, at least if you are involved in something that might be called business.

If you need some ideas to take action on, here’s my book.

40% of it is apparently worthwhile and has money-making potential, that is, if you have 45 minutes and $5 to spare. Link:

​https://bejakovic.com/new10commandments

Czech Russell Brunson’s uncreative success

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A couple days ago, I asked readers what subscription or continuity offers they be payin’ for. I got a number of responses to that email, featuring some familiar offers, and some that are entirely new to me.

For example, a long-time reader from Czechia wrote to tell me about a mastermind he signed up for last month, centered around a “Czech copycat of Russell Brunson.”

“Copycat!” I hear someone saying. “That’s rrreprehensible!”

And yet, this Czech Russell Brunson is clearly seeing success. This made me think back to the real Russell Brunson’s mentor, Dan Kennedy. Dan likes to share the following quote, attributed to McDonald’s CEO Ray “Killer” Kroc:

“Creativity is over-rated. Most business success comes from doing boring, diligent work. From developing a system that produces consistent results and sticking to it.”

Developing, I might add, or swiping…

Anyways, my long-time reader from Czechia finished his message about Czech Russell Brunson by saying:

“I am interested in seeing if you are cooking some continuity of your own, maybe not a postcard this time around 😂“

That’s very on point. I am cooking up — or more like shopping for ingredients for – my own continuity offer.

I want to make this new continuity offer, well, continuous.

Instead of having 10 people sign up and stay signed up for two months each, I’d rather have one person sign up and stay signed up for 20 months.

Also, I want to cook up this new continuity offer sooner rather than later, simply because I am impatient.

Enter my 3rd Conversion training, which I announced in a bit of a hurry yesterday, without much fanfare, buildup, or teasing.

The promise for this 3rd Conversion training is that I will show you how to make your paid info products — whether courses, memberships, or paid newsletters — more likely to be consumable and enjoyable, with the goal of turning one-time buyers into long-term repeat customers.

(Hence, 3rd Conversion.)

I can tell you honestly, I am putting on this training as much for myself as for you.

I’m thinking about all the ways people have gotten me to stick around and consume their products… as well as techniques I’ve used to achieve the same, wittingly and unwittingly, in my own info products like Most Valuable Email and Copy Riddles.

After some pondering, I managed to group all these techniques into three broad categories. Using the analogy of a restaurant, these categories map broadly to 1. Kitchen 2. Table Service 3. Ambiance.

In each category, I have several specific techniques in mind, each backed with a few case studies.

Frankly, I might not be able to cover all this in the 3rd Conversion call on Thursday, not without violating my own rules of consumption. I’d rather make the call more enjoyable and useful than to comprehensive and nausea-inducing.

But I can promise you that, if I don’t decide to cover all the techniques I have in mind on the call itself, I’ll get them to you afterwards, most likely in some written format.

And in case you’re wondering:

Some of the techniques I have in mind would no doubt be familiar to you if you could see them now. Others, on the other hand, are almost sure to be new.

Frankly, even one or two of these techniques, whether you know them or not already, would instantly make your existing products more consumable and enjoyable for buyers.

That means that, if you were to implement just one or two of these techniques right after the call on Thursday, you could reasonably have a few extra sales by existing buyers by the end of the week. That’s likely to be worth hundreds or thousands of dollars right away, and probably, much more down the line.

And yet, I’m pricing this 3rd Conversion training at $100.

I’m offering it at this firesale price is because my primary goal is just to pull all this information together, and to do it now.

My secondary goal is to get feedback live from people once I share these techniques on the call. Maybe that will be you as well.

Last I can tell you that, if I ever make this training available again, it won’t be as a recording of this workshop… but as a proper course for $500 or more.

The 3rd Conversion call will happen this Thursday at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.

If you’d like to sign up for 3rd Conversion now, here’s where to go:

https://bejakovic.com/3rd-conversion

The old peanut butter & jelly

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A week ago, a dude wrote me with a proposition:

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Proposition for you: let me in on your Simple Money Emails course and I’ll interview you on my channel, promote your stuff in the description of the video, and anything else.

I heard you in an interview, good stuff, authentic…most other marketers in interviews put me to shleep.

Anyhow, if you’re interested, great. If not, no probs mate.

===

… and below that, the dude included a link to his YouTube channel.

Now here’s a fact:

Last month, I got paid good money to come and talk about email marketing inside a small and closed-door coaching community. This involved preparing a bit of a presentation, and critiquing some copy, and a level of transparency regarding how-to that I don’t promise in podcast interviews.

But even when I’m not getting paid to come and speak in front of a group, I don’t pay for the same privilege.

The way I look at it, a podcast or other kind of interview is already a kind of barter:

The host has the audience/platform… I bring the interesting content for that audience.

It’s like peanut butter & jelly. Each has limited dietary uses on its own… but put them together, and you’ve got a culinary marvel you can live on for the rest of your life.

The point I’m trying to make is not that you should be a hard-nosed “Never pay!” negotiator. There are plenty of good occasions to pay for self-promotion. (Last year I paid Daniel Throssell $1k to run 50 words of copy in his newsletter, offering his audience a bunch of valuable stuff for free.)

My point is simply that if you have or can provide good content, there are people who have an audience and who could use good content.

And vicey versy. If you have a platform and distribution, there are people who would love to come and sell for you, present for you, make their good offers available for you.

The old peanut butter & jelly.

And speaking of:

If you run a private community… mastermind… coaching group… podcast… YouTube channel… small-town newspaper… community bulletin board at the local dog park… and you need someone to talk interesting, and to talk email marketing, then reach out to me. Maybe we can barter in a way that makes us both better off.

My piratin’ days

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ARRR, I be quite old, much like a giant tortoise. And to prove it, I can tell you I was there when the Internet was first becoming a thing.

Quite naturally, I was also there when a friend in high school first told me you could get music, for free, on the Internet.

For reference, this was back when the only way to listen to the music you wanted, when you wanted, was to hand over the modern equivalent of about $30 for a CD.

“No!” I told my friend in disbelief when he told me about this piracy stuff.

“Yes!” he said. “Any kind of music you want. You just type the name of the song into AltaVista, and you look for mp3 files.”

So I tried it. I remember that the first song I searched for and pirated was The Beach Boys’ I Get Around. It took about three days to download.

Now here’s the head trip:

A short while later, I actually ended up handing over the modern equivalent of about $30 for a CD, The Beach Boys’ Greatest Hits, Volume 1.

I did this even though I had already pirated several Beach Boys hits off the Internet… and even though I could probably get the other ones too, with just a bit of searching.

Now let me make it clear:

1. This email is not an invitation to pirate and salve your conscience by saying you will somehow pay for it later, when you have more money. Piracy, romantic though it may sound, is well known to lead to scurvy and hangings, among other unpleasant consequences. It’s a miracle I survived my piratin’ days and lived to tell the tale.

2. This email is also not an invitation to give away your catchy songs for free, in the hope that people will eventually pay for the album. In fact, my point is kind of the opposite of that.

My point is that format is positioning.

I don’t remember exactly what made me pay for the Beach Boys CD.

I probably rationalized it to myself. I could listen to the music on my stereo instead of the crappy computer speakers… there were songs I might not find online, and they took so long to download… I could take the music with me and play it in the car or at a friend’s house.

There was probably a bit of all that. But really, I imagine my decision was mostly irrational.

The album had a colorful, attractive cover. I had the modern equivalent of $30 burning a hole in my pocket. Plus, I had been well trained over the years to buy CDs, and this was in fact a CD for sale. So I bought, and I was even happy about it.

Here’s my takeaway for you:

If you have free content, you can legitimately repackage it and sell it for good money, even to the people who have gotten much of that stuff for free in another format.

And if you’re selling stuff but not making as much money as you like, then the same lesson applies. Change the format, and you can double, triple, decuple, or even vinguple the prices you charge. People will buy, and even be happy about it.

Because format is positioning.

And if you want my help putting this lesson into practice, well, then read on. Today is the last day I will be making the offer below, because tomorrow we weigh anchor and set sail:

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I’ve set aside time over the next month to help two business owners to quickly churn up new offers using their catalogue of existing products. The ultimate goal here is to:

* Create something new and exciting for your audience, without creating entirely new products

* Develop a new asset for yourself — a new offer you can reissue in the future with little tweaks or maybe without any tweaks

* Bring in new buyers who might then buy other stuff from you, or get deeper into your world

* Do a bit of work and make back a good deal of money as a result

If you want a specific example:

Last week, I sent three emails over two days in what I called my Shangri-La MVE event. Those three emails ended up selling 22 copies of a $297 course that I had already promoted hundreds of times over the past couple years. $6.5k or so when all the money comes in, and all it took in terms of work was a couple of hours of repackaging content I already had.

I’ve run other such promo events, ranging anywhere from 1-14 days. Some were complete duds, and brought in less money than this Shangri-La event. But others brought in more, well into the 5-figures.

Your specific numbers?

It will depend on how big your list is, the relationship you have with the people on there, and of course your offers.

But with my second pair of eagle eyes scanning over all your assets… and my experience running not only my own “reissue events” but also coaching a couple dozen copywriters who worked on these kinds of promos for clients… you will be more likely to come out of this with a result you can be happy with.

Like I said, I’m talking to a few business owners about this already.

If you’re interested in this offer in principle, hit reply and let me know a bit about your list (size, how often you write, etc.) and your back catalogue of previous hits.

I will be promoting this offer until this Thursday. I want to talk to everyone who’s interested and find the two people I think I am best qualified to help… and then we’ll kick things off.

MVE cancelled

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No, not Most Valuable Email.

The MVE that’s been cancelled is the Most Vivian Event, the big promotion I announced yesterday.

I had hoped to use this event to pull every remaining non-buyer on my list and get him to buy Most Valuable Email, will-he, nill-he.

My plan was to use I know about promos inside the Most Vivian Event — structure, copy, and most importantly offer:

An “Italian lottery,” giving new buyers a good chance to get MVE free…

A stack of free bonuses that I’ve sold for good money before, totaling the price of MVE and more, so even if somebody didn’t win the “Italian lottery,” they would still feel like they’re getting a steal…

An entirely new bonuses as well, which would reveal all the thinking that went into this promo — basically a little promo course built around a specific case study, to make this MVE offer so valuable that if you ever send any kind of emails, the investment would pay for itself with this one new bonus alone.

I had grand plans to make this event fun, epic, and undoubtedly immensely successful. Except…

It’s all been cancelled.

Reason why:

Each time I got near to settling on the final offer for the Most Vivian Event, I kept bouncing into one problem:

“What do I do with previous buyers?”

I have a long-standing policy to reward early buyers for buying for me. That means I grandfather previous buyers into any upgrades, new runs of a course, or bonuses I end up offering in the future. It also means I don’t feature discounts.

Yesterday, when I had the initial idea for this new promo, I shrugged this question off.

I told myself I’d figure out some way to incentivize new buyers… to reward previous buyers… and to have this promo make business sense for me personally.

But no matter how I structured this offer, there was always one end of the triangle — new buyers, old buyers, me — that was left high and dry.

I realized it’s not a matter of what bonuses or incentives I end up offering. It’s simply a consequence of my “reward previous buyers” policy, and the fact that I have hundreds of previous buyers of MVE.

That’s why I’ve actually never run a bonus- or discount-based promo for any of my offers, outside of a launch. I just never realized it until yesterday.

You might say I’m being stubborn to stick to this policy. And that’s exactly right. Because I want people to believe a few simple certainties when they think of me.

One of those simple certainties is that I won’t screw over previous buyers. I don’t ever want my buyers to think, even in passing, “Huh, maybe I should have waited to buy this, this new deal is better than what I got.”

Yesterday, I wrote that I had clearly been falling short by continuing to sell MVE on its merits alone.

Some people who could benefit from MVE — like Vivian, who wanted something for “coming up with interesting ideas and presenting it in a concise and compelling way” — never even considered buying.

Frankly, that falling short will most likely continue.

But if you have been on the fence about MVE for a while, I do have a special offer for you today. It’s nothing like the spectacle I was planning on. But you can decide whether it’s enough to get you to take me up on Most Valuable Email today.

I’m calling this offer the “Shangri La” MVE offer. And that’s because like Shangri La, the two parts of this offer only appear once every fifty years. Specifically:

1. I normally don’t offer a payment plan for Most Valuable Email. I did offer a payment plan for MVE once, as a joke, for one day only. Well, like Shangri La, the payment plan is back, and not as a joke.

You can get MVE for $99 today and then two more monthly payments of $99. This payment plan is there to make it psychologically easier to get started — in my experience, people take up payment plans not because they cannot afford to pay in full, but simply because it feels like a smaller commitment.

2. I am also offering a bonus, which I’m calling Shangri La Disappearing Secrets.

Over the past years, I have periodically sent out emails where I teased a secret, which I then turned into a disappearing, one-day bonuses for people who took me up on an offer before the deadline.

Inside this Shangri La Disappearing Secrets bonus, I have collected 12 emails that teased 12 secrets — and I have revealed the secrets themselves. These include:

* An email deliverability tip that is so valuable I decided not to share it publicly, but only with buyers of MVE. This tip is something that multiple people have told me I should turn into a standalone course or training — which I most probably will do one day.

* Stage Surprise Success. Step-by-step instructions for creating effective surprise in any kind of performance, whether thieving, magicking, comedy, drama, or simply writing for impact and influence. And no, it’s not just shocking people with something they weren’t expecting. In fact, it’s kind of the opposite of that.

* A daring idea to grow your list and build up your authority at the same time. I have not yet had the guts to put it into practice, even though I have lots of reasons to believe it would work great to build my own authority, and get me more high-quality leads than I’m getting now.

* A persuasion strategy used by con men, pick up artists, salesmen, even by legendary copywriters. I ran a little contest in an email to see if anybody could identify this strategy based on a scene from the movie The Sting. Out of 40+ people who tried to identify the strategy, only 2 got it right.

* An incredible free resource, filled with insightful and proven marketing and positioning advice. This resource comes from a man I’ve only written about once in this newsletter, but who has influenced my thinking about marketing and human psychology more deeply than I may let on — maybe more deeply than anybody else over the past few years.

* Magic Box calls-to-action. Use these if you don’t have a product or a service to sell yet, or if you only have a few bum offers, which your list has stopped responding to every day. Result of a “magic box” CTA when used by one of my coaching clients: the first hand-raiser ever for an under-construction $4k offer.

* A new way to apply the Most Valuable email trick, one I wasn’t comfortable doing until recently. Now that I’ve started using it, it’s gotten people paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

* Steven Pressfield (the author of the War of Art and the Legend of Bagger Vance) used to write scripts for porn movies. He once shared two porn storytelling rules. I’ll tell you what they are, and how smart marketers, maybe even me on occasion, use one of these rules in their own sales copy and marketing content.

* A list of 14 criteria of truthful stories. I’m not saying to get devious with this — but you could use these criteria to jelly up a made-up story and make it sound absolutely true. More respectably, you can use these criteria to take your true but fluffy story and make it sound 100% gripping and real.

* Why I drafted US patent application 16/573921 to get the U.S. Government to recognize my Most Valuable Email trick as novel, non-obvious, and having concrete, practical applications.

* Two methods for presenting a persuasive argument, as spelled out by Daniel Kahneman in his book Thinking, Fast and Slow. I illustrate these two methods with a little public debate that Daniel Throssell and I engaged in via our respective email newsletters. Daniel and I each adopted opposing methods, just as described by Kahneman.

* An infotainment secret I stole from Ben Settle. As far as I know, Ben doesn’t teach this secret in his books or newsletters — I found it by tracking Ben’s emails over a 14-day period and spotting Ben using it in 8 of those 14 emails. And no, I’m not talking about teasing, or telling a story, or stirring up conflict. This is something more fundamental, and more broadly useful, even beyond daily emails.

So there you go. My Shangri La MVE offer:

A payment plan for Most Valuable Email that only appears twice in a century… and 12 bonus persuasion secrets.

This offer is good until tomorrow, Friday Oct 11, at 12 midnight PST.

If you’re at all interested, the time to act is now. That’s because of that simple certainty I wrote above — there won’t ever be a better time.

I won’t be running big promo events for Most Valuable Email, because it doesn’t fit my policy of treating previous customers with respect.

On the other hand, if you get MVE now, you will also be eligible for any future disappearing bonuses I might offer with it, or any other special offer or real I will make to new buyers also.

If you’d like to take me up on this Shangri La offer, before it disappears:

https://bejakovic.com/mve

P.S. And yes, if you have already bought MVE, you also get the Shangri La Disappearing Secrets. No need to write me for it. I’ll add it straight inside the MVE course area, right under the MVE Swipes document.

EXPECTING YOUR REPLY

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This past Sunday, I sent an email with a link to a survey, asking people about their single biggest challenge when it comes to writing or profiting from their email list. One respondent wrote:

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Getting suitable copywriting clients to work with and how to find them and make sure they are suitable and are a good fit with both client and service provider happy with outfoem of the relationship. What are the most effective ways to find copywriting clients when starting out? (EXPECTING YOUR REPLY)

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Even though this respondent included his (pseudonymous) email address, I did not reply to him. Maybe you can guess what happened next.

I got an email yesterday from the same guy, replying to that email I had sent out on Sunday. He asked:

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Hey John!

How would you get your first copywriting client if you had to start with that?

===

I nodded thoughtfully for a moment, and then I scrolled down to the bottom of the email and I unsubscribed the guy from my list.

Not because he’s pushy or entitled (though EXPECTING YOUR REPLY did rub me the wrong way).

I unsubscribed him because I have zero interest in writing about getting your first copywriting client. I also expect that, for the rest of my life, that will never ever change.

It would be a waste of time, both for me and for the guy above, if he were to stay on my list and keep EXPECTING MY REPLY, given that his single biggest challenge is to get his first copywriting client.

To my mind at least, the most merciful thing is to set this bird free so it can fly off somewhere else. Which is what I did.

You might feel this email is a kind of flex about how I’m so cool that I can casually send engaged readers away from me.

Well, it is that, but it’s also something more.

Because one thread I found in the survey responses came from various people who already run email lists. Their single biggest challenge is that the people on their lists are the wrong type of subscribers.

Too broad of an audience… or no money… or simply a different kind of profile to what the list owner is looking for.

I’d like to suggest to you that regularly sending away the wrong people is one part of getting more of the right people onto your list. We all define ourselves both by accepting and by rejecting. You can bond with someone because you both love the Beatles… or because you both hate the Rolling Stones.

By the way, I’m not saying there’s anything personally wrong with someone if they like the Rolling Stones… or if they are looking for their first copywriting client… or if they have no money right now.

I’m just saying we all have the right to choose what birds we allow to perch and nest inside our own private and walled gardens.

Of course, repelling the people you don’t want is usually not enough. You usually also have to do some things to actively attract the people you do want.

So lemme ask you:

Do you face the challenge of getting the right people onto your list? Or do you face the challenge of a list filled with subscribers you don’t want?

If you do, hit reply. I’d like to hear more about what you’ve tried to overcome this challenge, and how it’s worked out for you.

In turn, if I can give you any suggestions or advice to help you get more of the right kinds of people onto your list, I will.

Should I say it now? I guess it’s inevitable:

EXPECTING YOUR REPLY.

Angel Heart cold outreach

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Last night, I rewatched a dark but fascinating movie called Angel Heart:

Mickey Rourke plays private detective Harry Angel, who is on a missing persons case.

Throughout the movie, in order to unearth the next clue, track down his guy, and collect his unfortunate bounty, Harry Angel pretends to be:

– A researcher from the National Institutes of Health, when getting records from a hospital…

– A journalist writing an article, when talking to Toots Suite, a blues guitar player…

– A client coming to have his future told by a spirit medium…

– A customer at a hoodoo supplies store, looking to buy some High John De Conqueror root.

Harry Angel lies. He doesn’t work at the NIH, and no amount of squinting will make that fact true.

You don’t have to lie. But you can still reposition or repackage who you are and what you do, with integrity, right now, in a matter of seconds, to make it more likely people will hear you out. Without lying, you can get the benefit of what Harry Angel does to move his case forward.

Really, it’s the same thing I talked about in my email yesterday — ask what your prospects are looking to buy, instead of how you can sell what you have.

Because this doesn’t only apply if you want to get people to buy your PDFs or coaching or copywriting services or whatever.

It applies equally well if you’re simply trying to open up conversations with people, which can yield valuable information or lead to a valuable relationship or partnership down the line. In other words, cold outreach.

In entirely related news:

If you take the idea above ^^^^ and generalize it a bit, it applies just as well to get people to open up your newsletter emails, read them, and have their mind gradually or suddenly opened to the possibility of giving you some money.

And if you want specific step-by-step instructions on how exactly you can do this today:

https://bejakovic.com/sme

Spend all your time trying to sell out games

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Yesterday I watched a movie, Local Hero, which finished around 9:17pm my time, some 32 minutes after my daily email went out.

In those 32 minutes, I had 21 sales of the offer I introduced yesterday — “give me $10, and I’ll make you a ‘beta-tester’ for my new book.”

Since I only wanted 20 such beta-testers, I closed the shopping cart, and I updated the checkout link to point to a page that said “Thanks but this offer is now sold out.”

You might think it’s not much of an accomplishment to sell out 20 spots (actually 21) at $10 each.

And true, it’s not a lot of money.

But it’s very important anyhow. Not just for my own morale, but for public perception.

And on that note, I would like to share with you a quote from sports marketer Jon Spoelstra.

Spoelstra worked with some of the losingest and least popular sports franchises out there.

In spite of the lousy sports records of these teams, Spoelstra repeatedly managed to turn the teams into cash-cows. Here’s how:

“At the Nets, we spent all of our energies in trying to sell out games. This started with the games that people most likely would want to go to — the games with the marquee players on the opposing teams. You might think it was easy. It wasn’t. If we hadn’t committed all of our resources and manpower to selling out our best games, we wouldn’t have. A funny thing happened on our way to sellouts. Our attendance picked up in the other games where we weren’t even trying.”

I was planning to promote my beta-tester offer today to make sure this offer sold out, just like Spoelstra advises.

But since the offer sold out with just one email last night, that plan’s out.

So let me remind you of my most popular program, Most Valuable Email.

I can tell you that today’s email does not use the Most Valuable Email trick, which is what this program teaches you to perform in less than an hour.

And yet, the Most Valuable Email trick in a way underlies this entire newsletter, whether I use it in a particular email or not.

I can imagine that doesn’t make much sense without knowing what the Most Valuable Trick is. In case you’d like to find out, and better yet, to profit by using this trick yourself:

​https://bejakovic.com/mve/​

Looking for 20 beta-testers to pay an unthinkable amount for my new book

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I’m looking for 20 beta-testers for a pre-publication “email draft” of my new book.

The background:

Yesterday, I made my plans for this coming month. My goal #1 in October is to finish writing my new book, titled The 10 Commandments of Con Men, Pick Up Artists, Comedians, Copywriters, Hypnotists, Door-To-Door Salesmen, Professional Negotiators, Storytellers, Propagandists, and Stage Magicians.

I already have the first 3 commandments/chapters of this new book largely done.

Still, getting the remaining 7 written by the end of this month is ambitious, considering I’ve been working on this book for more than a year now.

In my favor, most of that time has gone to research and outlining. I’ve only been writing for the past few months, on and off. But still — I realized yesterday there’s a good chance that I won’t make it by the end of this month, not unless I change my approach.

I got to thankin’…

I’m good at writing emails, much better than at writing book chapters. Maybe there’s an opportunity there?

And so I thought up a new offer to 1) help me get this book done on time, and 2) entertain and maybe reward a small number of dedicated readers of this newsletter.

So here’s my offer to you:

If you like, you can join a small group of beta-testers for my new book. The price to get inside this exclusive and elite club is an unthinkable $10. That $10 will get you:

1. An extra email with extra content from me, each day this month, starting this Sunday, October 6, and ending Wednesday, October 30, with content that’s intended for the new book.

2. A chance to influence the final content in the book. I hope you you will hit reply when I send you these content emails and share your thoughts. If all goes well, I will have more content at the end of this month than I will need for the book. I will decide what to keep and what to toss based on your feedback.

3. An acknowledgement in the book when I do publish it, because you were there at the start, and because you helped me get it done.

4. A free paperback copy once I publish the book. My current 10 Commandments book sells for $9.99, plus shipping. This new 10 Commandments book will also be priced at $9.99, plus shipping. But join me for this beta tester group, I’ll send you a paperback copy for free when it’s published, and I’ll also cover the shipping.

If you’d like to join, you can do so at the link below. But before you do, a few caveats:

I encourage you to only join if you’re a dedicated reader of these emails… if you’re already interested in getting my new book when it comes out… and if you will have the time to read yet another email over the coming month, and maybe even to hit reply to tell me what you think of what I wrote.

Again, these “new book” emails will start this Sunday. The deadline to sign up for them is this Friday at 8:31pm CET (I want a couple days buffer), though there’s a fair chance I will turn off this offer sooner than that, maybe as soon as tomorrow morning.

If you know you want in right now, here’s where to go:

​https://bejakovic.com/new10commandments​

How to 3x your readership and give the right people an excuse to say hi

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A couple weeks ago I sent out an unusual email using my Most Valuable Email trick.

I got a response to that from a former client/partner, the owner of a successful direct marketing agency, somebody who had at one point paid me a sizable monthly retainer to advise on emails and advertorials. He wrote:

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At first, I thought the [censored] was just a gimmick and part of your email strategy.

But then I wasn’t sure (new CK account and all that).

Finally, on my 3rd read I figured this was actually you being clever and not an issue with your CK setup.

What it DID do is make me pay attention. (Been a loooooong time since I read anyone’s email THREE times).

So I’m voting for “brilliant” vs “haha mistake!”

Also, using this as an excuse to say hi. Hope all is good.

You still doing the coaching gig?

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The [censored] bit above was my use of the MVE trick in that email.

It’s a new form of Most Valuable Email, one I have started playing with from time to time.

It’s still the same old Most Valuable Email trick, but applied in a new way, one I wasn’t comfortable doing before.

It’s getting results like the above:

People paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

If all this sounds abstract, it’s probably because you don’t know what my Most Valuable Email trick is.

You can get it below and find out.

I also have a disappearing bonus to motivate you to act now. The disappearing bonus is simply an explanation of my new way of using the MVE trick, like in the email that drew the response from the agency owner above, and how you can do this too.

If you’d like this disappearing bonus, here’s what to do:

1. Get my Most Valuable Email training at the link below

2. Send me an email by tomorrow, Wednesday Sep 25, by 8:31pm CET, saying you want the disappearing bonus. (After that, no bonus.)

And if you already have Most Valuable Email?

This disappearing bonus is of course open to you too – but the same deadline applies.

Here’s the link to get Most Valuable Email:

​https://bejakovic.com/mve/​

P.S. You might say, “Oh but I want my copy to be crystal-clear like glass, and not to require rereading three times.”

There is something to that.

At the same time, I personally don’t ever want to make what I write scrollable, skippable, and disposable.

If what I write makes people stop, scratch their head, read all the way to the end, reread, I’m good with that.

And in terms of results generated:

Six months ago, the agency owner above and I were talking about working together again.

At that time, I had just started as a coach in Shiv Shetti’s PCM mastermind, and I didn’t have the time to take on a new project.

The new-style MVE email above got the agency owner to reach out and pick up the thread of that conversation… a win in my book, particularly since, as of last week, I am no longer working with Shiv’s PCM mastermind.