Should you write emails that attract your target audience?

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In a few hours, I’m to board a plane to sunny Andalusia in the south of Spain. Before then, there’s still the gym, packing, and of course, this daily email to write.

Fortunately, a reader sends in a timely question:

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I have a (copy)riddle that’s been on my mind for a while now…

I have a tiny list of 40 people I want to grow and use to get copywriting clients.

Now… Should I keep writing to them about copywriting and marketing, or should I switch to something else that would attract the people I want?

Just because if I keep writing about copy, it is going to attract mainly copywriters and not the business owners I want, right?

What are some of your thoughts on this one?

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When I first read this question, I felt it was either the world’s most gingerly tossed softball or some kind of setup.

Should you, or should you not, write emails that attract your target audience… hmm… let’s see… and it’s a copywriter asking me this…

Clearly, the answer is yes, right?

Yes. If you want people in a specific market to read your emails, you should write your emails in a way that attracts those people.

That’s what I replied to the reader above.

But then I thought a bit more. And the following question popped up in my mind:

Over the past 5 years, how many copywriters have started email lists with the goal of attracting clients?

And of those, what percentage have ever managed to get a single paying client from their email newsletters?

My guess for the first question is, thousands. My guess for the second question is, fewer than 5%, and maybe fewer than 1%.

So maybe there’s more to this question than meets the retina.

That’s why I’ll talk more about this on the free training I will put on at the end of this month, about how I do it, meaning how I write and profit from this newsletter you are reading now.

Because I have gotten copywriting clients via this newsletter, multiple times.

​​I’ve also gotten lots of one-time-gig, ongoing-job, and even partnership offers that I turned down, because I had enough work or because I wasn’t taking on clients at the time.

And yet, I’ve written many more emails about copywriting and marketing than I have about the troubles of being an online business owner… and my prime directive has never been to write in a way that attracts my ideal clients.

I’ll talk about this on the training, and I’ll work to make it interesting and valuable to you too, whether you’re hungry for clients or you simply want to write your own email newsletter for other reasons.

Once again, the training is free. It will happen on Monday January 22, 2024 at 8pm CET/2pm EST/11am PST. You will have to be signed up to my list in time to get on the training. If you’d like to sign up to my list, click here.

So long, Sparkloop

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Last year, I wrote several emails in which I recommended Sparkloop, a paid newsletter-recommendation platform.

As you might know, the promise of Sparkloop is quality newsletter subscribers, who will actually engage with your newsletter, all in a completely hands-off manner.

That’s the promise. Here’s the reality:

Sparkloop did grow my list, with a bunch of previous newsletter subscribers, who in theory should have been a good match for my health newsletter.

Plus, Sparkloop allows you to screen for subscribers engage with your newsletter via either clicks or opens, and to get rid of everyone else. As a result, my open rates stayed consistently high.

Sounds good, right?

But around December, cracks started to appear.

I regularly ran in-newsletter polls in my health newsletter. They weren’t getting a lot of participation. I also ran a survey outside the newsletter, on my website. Exactly one person filled that out. I put out a relevant, low-ticket offer. I got no buyers.

Everything I just told you happened with my health newsletter. But it’s backed up by an experiment I ran with Sparkloop on this marketing newsletter.

That experiment was small but perhaps indicative.

It involved newsletter subscribers that I vetted even more closely than I was doing for my health newsletter, both for source and for engagement. And yet, none of those vetted Sparkloop subscribers have bought anything from me, in spite of being on my list for months. None of them has even opted in for the free training am putting on at the end of this month.

The point I want to make is something that’s easy to forget if you’re a marketer:

A name is not just a name. An email address is not just an email address.

It matters how people find you, first interact with you, with what intent, and in what frame of mind.

Of course, this matters for whether they choose to engage with you in the first place. But it also persists over time, even if they somehow decide to give you a bit of their attention to start with. That’s obvious as water in the real world, but it’s easy to forget in the marketing world.

Conclusion:

So long, Sparkloop. Like everything else in life that sounds too good to be true, you were in fact too good to be true.

You might wonder what I will do to grow my list now that I have axed Sparkloop.

I have special plans for my health newsletter.

But for this marketing newsletter, I plan on going back to the three warhorses that have gotten me probably 80% of my total subscribers, and probably 99% of my best subscribers.

If you would like to know what those three warhorses are, come join me for that free training at the end of this month. On the training, I will talk about how I write and even profit from this newsletter, and how you can do it too if you’d like to do something similar.

The training will happen on Monday January 22, 2024 at 8pm CET/2pm EST/11am PST. I will send out a recording if you cannot make it live, but you will have to be signed up to my list first. Click here to sign up.

Free training on how I do it

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As I mentioned at the tail end of my email yesterday, I will put on a free training soon, specifically on Monday January 22, 2024 at 8pm CET/2pm EST/11am PST/1am east Kazakhstan time (+1 day in case you are in Kazakhstan).

This training will be about what I’ve learned while running and writing a personal daily newsletter, the one you are reading now.

I started this newsletter 5+ years ago.

It’s been great to me in many ways, most of which I could never have anticipated.

It’s also been bad in a few ways, and I’ve found some ways to deal with those.

And then, there have been certain things about this newsletter about which I have been stubborn and bullheaded, and this resulted in me making much less money and having much less objective success than I might have had otherwise.

Some of those things I’ve changed in time.

Some I still refuse to change, for reasons that make sense to me.

So if you’re curious about the good, the bad, and the stubborn, you can join me for this free training, where I’ll share all about it.

This training can be relevant if you want to write a personal email newsletter for any reason.

It can be particularly relevant if you also work with clients.

I started out as a freelance copywriter. I know there are many folks on my list who do something similar, related to marketing or writing. But I also know that on my list there are other folks who work with clients too, including designers, coaches, IT consultants, corporate trainers, even lawyers.

This training can be relevant and useful to you in all those cases, as long as you’re open to the idea of writing your own newsletter.

My newsletter has given me a second source of income besides client work and the stability and peace of mind that come with that… standing and status in the little corner of marketing industry in which I work… the satisfaction of building something for myself… connections with smart and very successful people… and both a perceived and a real improvement, and a pretty massive one, in my professional skills and expertise.

If you want something similar, then join me for the training, where I will share what I do now, what I have learned over the past five years, what I wish I had done differently.

If you’d like to join, you’ll have to be on my list first. Click here to sign up.

The extra something in Daniel Throssell’s BF 2021 campaign

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A few weeks before Christmas, I bought Daniel Throssell’s course Campaign Conqueror. I’m currently on my second pass through the course.

If you’re curious why I would buy Daniel’s course now, two years after he put it out, well, that’s something I might talk about in the coming weeks.

For now, let me just bring you back to November 2021, back when Daniel had his massively successful Black Friday campaign, which was the impetus for his creating this course.

I won’t rehash the history of that campaign — odds are, you know how it went down.

And if not, let me just say that it was an affiliate promotion/competition, involving a dozen email marketers (not me), including some with big guru status and much bigger lists than Daniel.

And yet, Daniel came out on top in that affiliate promotion. And not just on top, but I believe he made as many sales as all the other expert marketers combined.

Why was Daniel’s Black Friday 2021 campaign so successful?

My answer at the time was Daniel’s relationship with his list, and the quality of his offer. And no doubt, those were both a big part.

Daniel has a much more detailed answer inside Campaign Conqueror, including things I didn’t realize he was doing.

But there’s something extra I still haven’t heard anyone talk about, including Daniel in Campaign Conqueror. (I might be wrong, and I might have missed it. That’s why I’m on the second pass through Campaign Conqueror. But since this is my own observation, I’ll go ahead and share it.)

I first noticed this extra something in my own reaction during that 2021 event. It has been sitting in my head ever since. It’s influenced how I write emails inside promotions and during off-promo periods. It’s summed up in the phrase:

“Make it feel real”

The 2021 Black Friday affiliate event was a confluence of unusual, extreme events. There was genuine bad blood, public callouts, a never-before-seen and never-to-be-repeated offer on Daniel’s part, all in the middle of a time-limited, seasonal promotion, with everybody else in this small space observing, commenting, and firing shots back and forth.

This led to drama, yes. And to high stakes. But in my mind, it did something more.

Jay Abraham said in one of his trainings that the biggest reason sales fail to happen is that people are afraid of looking dumb. Of making a mistake. Of being played for a sucker.

Daniel’s offer and copy during that 2021 Black Friday promo cut through the usual manipulation techniques and marketing automation that people in this market normally experience. It made the event feel real. It made even skeptics, jaded and guarded, say, “Ok… it’s time to act.”

“Make it feel real” might sound vague to you.

If so, it’s worth looking at Daniel’s emails from then, and remembering the campaign if you witnessed it live, to note down what made this event a unique and real occurrence rather than a repeatable promotion that could be done every Black Friday.

And in case you’re wondering:

This “make it feel real” stuff is not something that’s only useful once in your career, when all the stars align.

It’s a valuable daily practice you can start right now.

For example:

Over the past week, I polled my list a few times. I asked if readers had any good offers they would like to promote to my list… I asked if readers would like to hire me for list management.

I got responses to both of those emails. But since I didn’t want to share anything publicly about those responses, I didn’t write any followup emails about either of these polls.

After couple days of this, I realized this is a problem. If I poll my list, and then never say anything about the results of that poll, my readers might start to feel some kind of disconnect… wonder if my emails are written by a living, thinking person… or suspect that they are interacting with a malfunctioning autoresponder.

That’s why, after I got an unusual number of replies to my email on Tuesday about the “zero-handclap unsubscriber,” I knew it was time to feature a bunch of those replies publicly.

So I did so in yesterday’s email.

Sure, featuring all those replies served the purpose of recognizing those readers, and of helping sell my Simple Money Emails course.

But the bigger reason in my mind was to make it clear that a live person is on this end of these emails, that I’m actually interacting and responding to readers, that I’m writing each email new every day, including today, Thursday, January 11 2024.

This is just one easy way to make it feel real.

Ultimately, what matters is that you keep the idea in mind, and that you do things consciously and regularly to make it feel real for your readers.

And now, time for a real offer:

I’m putting on a free training on Zoom. The plan is to do it in 10 days time, around Jan 21. But I will have the full info on the time and date tomorrow.

As for the content, this training will be an overview of how I do what I do: write emails about what interests me, get people to sign up to my list, buy stuff from me, hire me, recommend me, interact with me, in a way that contributes to other parts of my business and even my life.

I’ve done a lot of stupid things over the years with this newsletter, and it’s taken me a while to get to where I am.

So this training will be framed as advice to myself when I starting out this newsletter back in 2018, still a fresh and wriggling copywriter.

This training can be relevant to you if you work with clients right now, and you’re looking to create a second stream of income, or you want access to better clients, or more stability, or amazing opportunities you can’t even imagine now, or in case you simply want to do something for yourself rather than for others all the time.

I will be promoting this training over the next few days. If you want to join, you will first have to get on my list. Click here to do so.

Followup on the zero-handclap unsubscriber

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Yesterday, I wrote an email about a zero-handclap unsubscriber. This was a guy who unsubscribed from my list, and as the “reason why” he wrote that my emails are boring.

Rather than muttering in private that my emails are so not boring — so not! — I featured this guy’s comment publicly in an email. And then I turned it around in some way to sell my Simple Money Emails course.

​​To which I got a bunch of single-handclap responses. Here’s a sampler:

#1: “Funny because when you sent out that email yesterday about managing clients’ mailing lists I reflected that you would be the exact person I’d turn to if/when I have a mailing list. Your emails are very smart and very well written while also managing to seem understated.”

#2: “I’m enjoying these stories (and the clever way you turn them toward highlighting your offerings). I can see why Kieran Drew thinks so highly of you!”

#3: “What a great transition :)”

#4: “Lol. Really enjoyed this one. Also, SME is excellent.”

#5: “‘Zero-handclap’ made me LOL :-)”

Nice right? But wait, there’s more.

I’m sharing these nice replies with you for two reasons.

Reason one is that I also got a reply from a successful marketer, who has given me many good tips before. He wrote that he had once interviewed a super-successful speaker who shared her secret with him. She told him:

​​”Always write and talk about Positive Topics and people. Let the negative stuff drag competitors down.”

I’m sure this is solid advice, which will never lead you wrong.

At the same time, I have found that sharing frustrations, doubts, and even occasional outrage not only entertains people, but can create greater trust over time.

But you probably knew that. After all, this is the century of being told to be authentic and vulnerable.

That’s why I’ve got a second and much more important reason I shared the replies above with you. But one reason per day is all you get, so I’ll tell you this second reason tomorrow. You’ll want to be there — I’ll make it worth your while.

Meanwhile, if you enjoyed yesterday’s email, or today’s email, or are wondering what might be coming tomorrow, then I can recommend my Simple Money Emails course. It will show you how to write simple emails like this that keep readers reading, and that make sales in the process.

Plus, like my reader above wrote, “SME is excellent.” If you’d like to find out more about it:

https://bejakovic.com/sme

Zero-handclap unsubscriber yawns at my emails

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Another day, another unhappy unsubscriber firing a parting shot.

Over the past few weeks, I’ve written a few emails featuring messages that former readers leave on that default “what made you unsubscribe” screen.

Most people never write anything, but on rare occasion, I find funny f-yous. And since I’ve been featuring these messages in my emails, I’ve been getting them more often. Like the guy who unsubscribed a few days ago and wrote:

“Emails tend to be too long, clever, and polished. Not dangerous enough. Yawn”

I shrugged. It’s all true. All except the dangerous part.

My emails are exactly dangerous enough — for my own tastes. Because I write with myself in mind first and foremost. I write things that I would find interesting and valuable, and then do a final check to see whether this can potentially be interesting and valuable to others as well.

That means sometimes I have genuinely dangerous things to say. Most days I don’t, and I have no intention of forcing it to sound edgy or to entertain jaded readers.

I could and maybe should end this email right here. But I like to write long and polish up my emails, often with concrete examples.

So I went in search of this unsubscriber on the Internet. What kind of dangerous, unpolished, raw writing might he be into?

I was hoping I would find something I could set myself in opposition to, like a dull, stubborn turtle.

I typed his email address into Google and… up came his Medium blog. It’s been live for the past few months. It’s filled with listicles and how-to articles with headlines like:

“The Features-Advantages-Benefits Copywriting Formula”

“Core Principles Of Copywriting”

“The Four C’s Copywriting Formula”

Unsurprisingly, all these posts have zero engagement. No comments, not even any of those Medium handclaps, though from what I understand, the whole point of publishing on Medium rather than your own site is to get free readers to your content.

The fact is, this danger-seeking unsubscriber could benefit from my Simple Money Emails course.

Simple Money Emails doesn’t require writing long, and doesn’t require over-polishing. That’s entirely optional.

What’s not optional is creating interesting content that keeps people reading, engaging, and even buying, without heavy-handed teaching that doesn’t even get a stupid handclap on Medium.

What’s more, if you insist on hard teaching in your content, you can use the strategies I teach inside Simple Money Emails to liven up your boring listicles and how-to articles.

For more information, or to get the course, here’s the (beware) mildly dangerous sales page for Simple Money Emails:

https://bejakovic.com/sme

I’m open to client work once again

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This morning, I summed up the money I made during 2023, and then I broke it down by where it came from.

I came up with a whole host of new insights, enough to fuel a week’s worth of emails.

Today, I’ll share just one thing I spotted, and that’s the outsized role of client work in my 2023.

Only a few days ago, I wrote that 2023 was my second-best year ever, trailing only behind 2020, when I was fully immersed in copywriting client work.

But last year, I did almost no client work. Or so I thought.

Because while I only had one client last year, and I only wrote quick and easy emails for this one client, it ended up accounting for almost 18% of my total income for 2023.

It turned out client work was the second-biggest source of income for me in 2023, ahead of most of the courses I sold, ahead of the coaching I did, ahead of the affiliate offers I promoted. And I didn’t realize it until just this morning.

Really, that shouldn’t have been a surprise.

Because done-for-you services are easy to sell. And if they have to do with marketing or sales, they are easy to charge a big chunk of money for. And yet, for the right client, they still make sense, and then some.

All of which is to say, for the first time in a long time, I am actually open to new client work.

Maybe you’d like to hire me.

Not for email copywriting, but for managing your entire email list. This includes writing the emails, but also everything else that goes with making money via a list, including picking offers, organizing promotions, and even doing things to grow the list, in case that makes sense.

Basically, I handle everything, take this worry off your plate, and make you money, probably much more than you’re making now.

And since this email is quickly turning into a sales pitch, let me give you some proof that this is something I am qualified to do:

One is my experience with this newsletter, and making a good living at it.

But more importantly, two is my experience managing the email lists of clients who had much much bigger businesses than mine.

I’ve written about this experience before. But the most interesting and notable was managing two lists of ecommerce buyers, each with over 70k names, each bringing in multiple millions of dollars in sales per year via daily emails alone — all of which I was doing.

So if you have an email list that you’re not monetizing at all… or that you are not monetizing well… or that you simply don’t want to manage yourself any more, then hit reply, and let’s talk. Maybe we can work together.

Do you want to promote something good to my list?

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Yesterday, a guy got onto my email list and wrote me straight away to ask for my physical mailing address — he had something very important to send me.

Since my mailing address is not something I share promiscuously, he ended up sending me the important something as a PDF attachment to an email. I opened it up to see the following:

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I wanted to send a large FedEx box to your address with the letter you are reading now. You must be wondering why I would do such a thing?

There are two reasons:

1. Sending FedEx boxes is expensive, so you can tell yourself that what I have to tell you is very important.

2. Large boxes are almost always opened immediately. This is important because what I have to say is extremely urgent.

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I found myself a little dizzy reading a PDF about the importance of this expensive, extremely urgent FedEx package that I had just opened up but couldn’t remember opening.

Still, I pushed through the dizziness to the rest of the message. The gist was that the guy has a course he’s acquired the rights to, and he’s hoping I will promote it to my list and we can split the profits.

I took a quick look at the sales page of the course he has the rights to. And I quickly decided it’s not something I would promote to my list.

It might be a fine course. But the promise to me is not novel or exciting… there’s no strong proof to latch on to… and the whole lot doesn’t seem like something I could enthusiastically get behind and promote in the best interest of my readers, whose trust I have been cultivating and honoring for years.

So I wrote back to say thanks, but no thanks.

And then I got to wondering.

Because as I wrote recently, I promoted one affiliate offer last year, Steve Raju’s ClientRaker. That worked out great, from a financial point of view, from my personal satisfaction point of view, and most importantly, from the point of view of the people who ended up buying, many of whom wrote me to say thanks for turning them on to Steve and his great training.

So I got to wondering, are there other people on my list with good things to promote?

I don’t know. But I’m willing to find out.

So if you have something good to sell, promote, or offer, hit reply and let me know.

It could be a product that you sell.

Or it could be a service that you offer.

The main thing is​​ it’s good — meaning it’s got a great big promise, an element of excitement or novelty, and strong proof that it does what you say it does.

If you have something like that, then send me an email about it, or a virtual FedEx package. We can start a conversation to see if it’s a fit for my list of business owners, coaches, writers, in-house copywriters, and freelancers of various stripes.

Potentially harmful testimonial

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This morning, my floating guardian angel, Fred Beyer, wrote me a new message.

Over the years, Fred has repeatedly appeared out of the ether and pointed out harmful glitches and technical muckups in my marketing that were costing me thousands of dollars in lost sales.

But this morning, Fred wasn’t pointing out a technical issue. Instead he sent me a warning about my copy, specifically about a potentially harmful testimonial for my Copy Riddles program. He wrote:

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There’s a testimonial on your sales page that mentions the initial $300 you charged for Copy Riddles.

“Probably the best 300 bucks I’ve ever spent”

I’ve come across this before myself and I’ve always felt kind of cheated when I found out the training was now significantly more expensive.

There’s an inner voice that goes: “Sure it was worth 300, but is it worth 1000?”

Obviously You’re the expert.

I just wanted to share, in case this little testimonial drowned in the hubbub of running your biz.

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Fred raises a good point.

That “best 300 bucks ever” is a kind of anti-anchoring. It goes against the smart marketing practice of pegging your price to a drastically higher sum, and then lopping off zeros to your prospect’s relief and joy.

Perhaps the thing to do would be to take that “300 bucks” testimonial down.

But I never miss an opportunity to flirt with sales prevention. So rather than take that testimonial down, I will actually highlight it. Here’s the full version, which came from Robert Smith, who runs his own CRO agency. Robert wrote:

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I’ve spent close to 150k on copy courses and mentors.

John Bejakovic’s Bullet Copy course is probably the best 300 bucks I’ve ever spent.

One word: “source”. He shows you source material — pre twist — and then re-twists it, so you know how the twist works.

Just send him an email and ask him to enroll you in it.

If, after lesson one, you don’t immediately say, “this is the best 300 bucks I’ve ever spent”, then send an email to rob@robertsmithmedia.com and I’ll send you a refund (then, write your name down in my book of “copywriters I’ll never hire.”)

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Robert went through Copy Riddles back in 2021. And yes, the course has gone up in price since.

I first sold Copy Riddles at a low price and I gradually pushed the price up — this made it psychologically easier to sell something of my own.

In the meantime, my own status has grown, the endorsements for Copy Riddles have poured in, and today I can and do sell this course for $1,000.

But that’s about me me me. What about you you you? How is it possibly fair to you that I’m charging $1,000 for Copy Riddles today, when I charged just $300 for it a couple years ago?

First of all, $1,000 is still a fair price and then some.

If you actually go through this course and apply what it teaches in a real marketing endeavor, then the info inside can be worth tens of thousands, or hundreds of thousands, or millions of dollars to you over your career.

You might think that’s exaggeration. But it’s just the nature of copywriting and marketing. Good selling skills, multiplied over a large enough audience, can create a lot of wealth, and quickly.

Second, a high, achievable, but uncomfortable price actually makes it more likely you will profit from the course.

I don’t believe the old chestnut, “If they pay, they pay attention.” I know many people who pay, and still never do anything with what they paid for.

But I do believe that if you pay a lot of money, and that makes nervous, you will push yourself out of your comfort zone and find ways to justify the uncomfortable price to yourself.

If you ask me for proof, I can give you myself as an example.

Some five years ago, I joined the coaching group of A-list copywriter Dan Ferrari. Over the course of about six months, I paid Dan multiple tens of thousands of dollars for this coaching.

This wasn’t money I could easily spare. In fact, I was eating away my savings, because I was paying Dan more than I was making. Each month, when it was time to make a new multi-thousand payment to Dan, I literally had cold sweat on my forehead and electric shocks down my spine.

I’ve written before about my experiences with this coaching:

Dan gave me valuable and practical marketing and copywriting ideas. But the real value was the price I was paying him. It made me so uncomfortable that I worked much harder to apply the ideas Dan gave me, to hustle and make do, simply because I had to.

Result:

In the month after I was done with Dan’s coaching, the floodgates opened. I started making the kind of money I had never made with copywriting before. Within the first two months at this new level, I had fully paid off the tens of thousands of dollars I had paid to Dan.

So to answer the question that was rumbling in Fred’s mind, and that may be rumbling in yours…

“Sure it was worth 300, but is it worth 1000?”

The answer is, it really depends.

Copy Riddles consists of 20 rounds. Each round covers a key copywriting concept.

If you don’t bother to go through all of the rounds, or if you don’t bother to apply them anywhere where they can possibly make you money, then Copy Riddles won’t be worth $1,000 to you, or any fraction of that.

On the other hand, if you go through each of these 20 rounds earnestly… if you do the daily exercises I give you… and if you apply the lessons in your own business or in your clients’ businesses, there’s no doubt in my mind that it will be worth $1,000 to you, and much, much, much more.

So Robert’s possibly harmful testimonial stays up. In case you’d like to see it in its native environment, or get started with Copy Riddles right now, here’s the link:

https://bejakovic.com/cr

Would you bet on it?

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A few weeks back, I was talking to a successful copywriter, and he mentioned a stupid job he had just finished.

The client was a moron, the product a disaster, and there was little to no hope any of it would sell.

But the copywriter got paid well to write the sales letter. And he did it, and since he’s a good copywriter, he did a good job with the copy. Then he got his money and he moved on.

I used to have that same attitude.

But I don’t any more. Because I found in time that working on hopeless projects is not good long-term policy — not emotionally, not financially, not careerly.

Today, I’d like to give you a different perspective.

These days, when a new opportunity comes my way, I ask myself, “Would I do this if I were getting paid on commission only? Would I bet on it?”

It doesn’t mean that I actually only do stuff on commission. That’s often not practical, and it’s sometimes not even desirable, for me or for the other party.

But if I wouldn’t accept this opportunity if I were getting paid only based on results, if I’m not confident enough that it will be a success that I would bet on it myself, then I don’t do it at all.

I’ve applied this to client work… I’ve applied it to coaching that I’ve been doing over the past year… I will start to apply it to courses and trainings I’m thinking of creating.

Again, it doesn’t mean offering courses for free and hoping to somehow get paid later.

But it’s a valuable thought experiment. If I could somehow track what extra money this imagined course would bring in my students’ lives… and if I knew I could get, say 5% or 10% of that extra money… would that pay me enough?

Often, the answer is no. Even if I could make a super-thorough and valuable course.

Because if that course only attracts people who will never go through it… or who will go through it but never implement it… or who will implement it but who are not in a position to ever profit from it… then the total extra value created out of all of that is a big beefy zero. And 10% of zero is zero.

On the other hand, sometimes I would bet on it.

And if there’s one of my existing courses that I would bet on, that I would sell for only a percentage of future results, if such a thing were feasible, it’s Copy Riddles.

I’d bet on Copy Riddles because some of the previous people who have gone through this training have written in to tell me the results they ascribe to this course.

Some of those results are private because those people asked me not to share them. But some are public, and you can find them on the final page of the Copy Riddles sales letter. If you’d like to see that:

https://bejakovic.com/cr-3/