Dan Kennedy

“Awful Awful Waste of Money”

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Some time ago, I got tempted into buying Dan Kennedy’s book, “The Phenomenon: Achieve More In the Next 12 Months than the previous 12 Years.”

Does that make me possibly the stupidest person on the planet?

Probably. After all, check out one review on Amazon, which I read before I decided to get the book:

Awful Awful Waste of Money

I seriously think this is the biggest waste of money and quite possibly the biggest waste of time I have ever spent. This is nothing but a pitch for Dan Kennedy and everyone of his student’s products. There isn’t a single how to trigger the Phenomenon. This is an even worse type of push that Tony Robbins does where he at least gives a little info before trying to sell you on spending 10K for a seminar. Do not pay for this.

And yet… I did pay and I got myself a used copy. For one thing, because I love DK’s stuff. For another, because the promise just sounded so appealing I couldn’t resist.

Result:

There is nothing new in The Phenomenon. In fact, the book is mostly not written by Dan, but by a bunch of his coaching students hyping themselves up. And like the review above says, there’s no how to.

Well, there is a checklist of “rules” right at the start. I jumped on it yesterday, my greedy opportunity seeker eyes shining in the dark. Rule #1 said:

“There will always be an offer or offer(s).”

My head sank to my chest. “That’s the one thing I didn’t want to hear,” I said to Dan, who couldn’t hear me.

This rule is certainly something I have known for years. It’s one of the pillars of Ben Settle’s email system, which Ben inherited from Matt Furey and ultimately Dan himself.

Whenever I’ve worked with clients on their email marketing, I’ve always insisted we put an offer at the end of each email.

For one thing, you’re never going to make money without an offer.

For another, engaged readers actually like buying, or at least having the choice to buy.

And yet, I don’t consistently have an offer in my own emails.

Sure, I promote trainings like my Copy Riddles on occasion, and I will do so again in the future. (The next run of Copy Riddles will be in June.)

But I have no default offer I can always go to, even when I’m not in the middle of doing a launch of relaunch of a product.

So it turns out Dan’s Phenomenon book is hardly a waste of money or of time, even though it’s mostly slapped-together self-promotion.

And yet,​​​ I remain possibly the stupidest person on the planet.

After all, if I had a client like myself, I would have either forced him to include some kind of offer each day in his emails, or I would have fired him long ago.

So take it from Dan to me to you:

If you are doing email marketing, or really any kind of marketing, make people an offer. With each of your messages. It might turn you into a phenomenon.

But what about me?

Still no offer.

I have to have something. So I decided to offer…

C​onsulting.

Now, I fully expect absolutely nobody to take me up on this offer, at least today.

That’s because I’ve gotten pretty good at coming up with offers over the past couple of years, working both with clients and on my own projects.

And “consulting” is an awful offer. It’s vague — what exactly does it mean? There’s no sexy name. And who would possibly want it?

Like Agora founder Bill Bonner said, nobody wakes up in the middle of the night, heart pounding, wet pajamas stuck to his back, face to face with the awful truth — “We’re out of newsletters.”

Well, likewise, nobody wakes up at 3am thinking, “I gotta have some more consulting.”

I’ll fix some of those problems in the coming days and emails.

I’ll sharpen up the offer. I’ll tell you what exactly I can consult you about, and why it would make good sense for you to pay me to do so.

I’ll tell you some case studies of clients who have hired me for consulting, and what they got out of it (and what they didn’t).

Maybe will even come up with a sexier name than “consulting.”

But all that in future emails.

For now, if you do want my guidance or advice on marketing and copywriting problems, and you want it before others get to me, then fill out the form at the link below, and you will hear from me soon:

https://bejakovic.com/consulting

Make money opening emails from your favorite marketing influencers!

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A couple days ago, I got an email about an event called “How To Make Money Sharing Videos”.

Just to be very very clear: I am not promoting this event, and I am not in any way encouraging you to join it.

But I have to admit it did get me intrigued.

How exactly do you make money by sharing videos?

Maybe you can guess. If not, I’ll tell you the answer in just a sec. But first, let me tell you a curious little story this reminded me of.

Last year, after listening to Dan Kennedy talk about opportunity marketing in his Opportunity Concepts seminar, I started being on the lookout for all things business opportunity.

And so I came across an intriguing ad, which ran repeatedly in bizopp magazines and tabloid newspapers in the early 90s. The headline ran:

Get Paid To Watch Your Favorite TV Shows!
Profits Up To 10,000.00 A Day Possible!

“Yeah yeah yeah,” I panted with my tongue hanging out, “how do I get paid? I like Seinfeld for example, how much can I make with that? I want to know! Or what about Peep Show? Does that pay even better?”

The ad doesn’t say. You had to mail in a “Get Paid Application Form” plus $21.95 to find out.

And depending on which week’s Weekly World News you were reading, you had to mail in your check to different-named businesses in:

Colorado City, AZ (Nov 6, 1990)
Bellingham, WA (Sep 24, 1991)
New York, NY (Nov 19, 1991)
…

In other words, it’s very likely that this offer was a scam. A new fly-by-night mailing address each month… a bunch of angry and ashamed new customers… and then on to the next place before anyone could catch whoever was behind this bizopp.

Sorry to break it to you, but this probably means you cannot get paid, as the ad promised, to “sit back, relax, and watch television.”

Still, the marketing and persuasion idea back of this scheme is sound. You can use it even if you are running a more legit business.

For example, that “sharing videos” thing is really about affiliate marketing. The videos you would be sharing are webinars for affiliate offers.

Of course, that’s not what the very top of the sales funnel sells you.

Instead, it sells you something more simple, more easy, more familiar. Something you are already doing and probably enjoying.

It’s only once your interest and greed are aroused, once you click through, opt in, watch the webinar, do you find out the cold, hard truth.

So what about making money by opening emails? The promise in my subject line?

The cold hard truth is, open those emails, read them, apply any good and free ideas you come across. Or even pay for some good ideas that those emails advertise, and then apply those.

Do this consistently, and you’re sure to make money in time.

Maybe that’s not what you were hoping to hear.

Maybe you’re disappointed and hurt to hear that, while it’s certainly possible to make good money online, it will take some work, some time, some effort and maybe even creativity on your part. It will never be fully automated, and there’s no secret shortcut to get around that.

If you find that truth repulsive, then my newsletter is not for you.

But if like me, you are a panting, hanging-tongue bizopp seeker at heart… but in time you learned to control yourself and even put in some work… then stick around. I might have some good ideas to share with you.

Also, you might like my Most Valuable Postcard.

This offer is not open right now — I got all the subscribers I wanted during the launch two days ago. But there is a waiting list.

So if you’d like to get on the waiting list, and be the first to find out when I reopen MVP for subscribers, then sign up to my newsletter. And when you get my welcome email, hit reply, and let me know to add you to the MVP waiting list.

 

Anatomy of a penis pill business success

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In early March of this year, I was listening to some Dan Kennedy seminar when Dan casually mentioned a penis pill company, out of Scottsdale, Arizona, that Gary Halbert used to write for, and that got busted by the Feds in the early 2000s.

I did some research.

​​I couldn’t find evidence connecting GH.

​​But I did find an NBC News article that said there was a company, called C.P. Direct, out of Scottsdale, Arizona, that sold “more than $74 million worth of pills that it claimed would enlarge penises or breasts, make the consumer taller or hairier — even sharpen his or her golf game.”

C.P. Direct got busted in 2002.

But they didn’t get busted for bogus claims, ineffective product, or lack of proof or evidence.

Instead, they got because of forced autoship and not giving people refunds.

The NBC News article concluded that “C.P. Direct would likely still be selling its pills today if it hadn’t illegally charged customers’ credit cards without reauthorization.”

Well, maybe.

Or maybe not.

Maybe if C.P. Direct had run a more legit business, at least in terms of not actually stealing from people, then there wouldn’t have been much of a business at all.

Maybe they would have had such high refunds and low reorders that even Gary Halbert’s magic front-end copy couldn’t save them.

And vice versa.

Just because Gary Halbert, if he did write the front-end copy for C.P. Direct, did create $74 million worth of sales of herbal supplements — “guaranteed to induce gross physical alterations of the human body” — well, that doesn’t mean that the copy was any good.

​​Maybe Gary’s copy was a total flop, but the fact that C.P. Direct could milk hundreds or maybe thousands of dollars from every naive customer, against the customer’s will, made the business profitable nonetheless.

My point being, there’s a lot of number porn out there, people who (truthfully) claim their copy has sold millions of this and trillions of that.

Or you can see ads that keep running in Newsmax or on Taboola, month after month.

But the fact is, the advertising you might be copying and studying from might not be great advertising after all. Even if it’s got hard numbers to back it up.

​​Well, at least it’s not great, unless you are also willing to copy the rest of the business, shady and illegal practices included.

And now the big question?

Are you happy with your size? Breasts or penis? If you’d like to increase and improve what you have, completely naturally, then join thousands of other satisfied readers and sign up for my email newsletter.

Selling drugs to kids

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IN ONLY SIX MONTHS, that formerly desperate man bought a $385,000 house with half down, and became a millionaire in less than a year. He also bought a vacation house, put away enough to cover his kids’ college educations, easily stopped his bad habits, and attained complete personal and financial freedom… all accomplished automatically, without effort or willpower!

That’s the back envelope copy from a direct mail sales letter written by one Jeff Paul.

​​Jeff was a student and protege of Dan Kennedy, and this sales letter is actually selling Dan’s Psycho Cybernetics program.

I’m sharing this copy with you for two reasons:

First, because I want to point you to Info Marketing Blog. It’s got a few decades’ worth of brilliant direct response ads, and smart and interesting commentary. And if you need proof of that, the guy who runs Info Marketing Blog, Lawrence Bernstein, was called out as a valuable resource during Gary Bencivenga’s farewell seminar by Gary Bencivenga himself.

Second, there’s a masterful marketing and copywriting lesson in those two sentences of copy above. It’s right there at the end:

“… automatically, without effort or willpower!”

When I look outside at the people I know… and when I look inside, at my own feelings and frustrations… I find this is what we all really really want, deep down.

Peace. No effort. Definitely no struggle, and no demands on our willpower. No opportunity for it to go wrong. Instead, all done automatically, by some mechanism outside of us.

That’s why smart marketers like Dan Kennedy and Jeff Paul, and millions of others like them, make those promises.

And if you want to sell, in big numbers, at high prices, you should make these promises too.

Only be careful those desires you stimulate in your sales copy don’t seep into your own subconscious.

Because in my experience, life is all about effort, about exerting your willpower, about getting things done yourself instead of sitting around and wishing they could be done automatically.

How exactly do you reconcile selling something to people that you wouldn’t consume yourself? It seems a little like going down to the elementary school each day to sell drugs to kids, while being religious about never allowing that filth near your own family.

I don’t have a good way to reconcile these things for you. But facts are facts. And if you want to see some market-tested facts, here’s Jeff Paul’s complete sales letter. It’s worth reading. So much so that I’ll even talk about it tomorrow.

Sign up for my email newsletter if you want to read that when it comes out. And here’s the link to the sales letter if you want to get a head start.

https://infomarketingblog.com/wordpress/jeff-pauls-greatest-story-selling-ad/

The bad news opportunity

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“It’s easy to give lip service to, as well as to try to be entertaining about it… but it’s really a very serious point. And the people I’ve been around, who really have the Midas touch when it comes to money, they’re really very good at this.”
— Dan Kennedy, Wealth Attraction for Entrepreneurs seminar

The ancient Greeks believed in a goddess named Nemesis. Her role was to punish people who’ve had an excessive run of unbroken good luck.

The Greeks knew, just the same as every other people in history has known. Just the same as you know right now:

You can’t have an infinite run of good luck.

Maybe. Not unless you make your own.

I talked a couple of times in the past week about Joe Sugarman. And I’ll keep talking about Joe, because there’s a lot more to the guy than just the hundreds of millions of dollars he made with his orange-tinted BluBlockers sunglasses.

One thing was that Joe saw every problem as an opportunity.

For example, one time when he ran an ad in the WSJ, selling a calculator, Joe screwed up. The price in his ad was cheaper than retail. The manufacturer was furious.

“I have dealers all over the country calling me and complaining,” the manufacturer screamed at Joe.

“Don’t worry,” Joe said, “I’ll fix it.”

So he ran a second, smaller ad announcing the mistake, raising the price, and giving consumers just a few days to respond at the old price. The new ad outpulled the original ad.

That’s what Dan Kennedy is talking about above.​​ People who have a skill for making money — like Joe — have really quick recovery when something bad happens.

​​After all, everything can ultimately be some kind of opportunity, they figure, and looked at in the long-enough term, all news is good news of some sort. Might as well see that sooner rather than later.

Sounds impossible?​​

Last year, I decided to try this idea out for a week.

“Have quick recovery,” I told myself. “All news is good news.”

As I made that decision and wrote it down in my journal, I felt an unpleasant sensation, like I got hit by a big wave. Something was wrong with me physically, and I felt like I might suddenly pass out. I have no idea what happened, and it was gone the next moment.

Normally, if something like this happened to me, I would get concerned, maybe hesitant, maybe look for signs something else bad is about to happen.

Instead, this time, I just shrugged my shoulders, smiled, and got curious. “What good is going to come of this?” I wondered.

Try it yourself. It’s liberating. Plus you might have good ideas come from it. You might even make some money that you wouldn’t have made otherwise.

Make the decision, right now, that for the next week, whenever something seemingly bad happens, you will remind yourself that something good will come of this. You might not see it yet. But what are some ways it could happen?

Maybe it will happen by you signing up to my email newsletter. Or maybe not. Only one way to find out.

The blood-drive bobblehead bonus

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A friend of mine once gave blood because the Red Cross was giving away bobbleheads.

If you’re not American, you might not know what a bobblehead is—

A little figurine, plastic or ceramic, with an oversized head on a spring. Tap the head and it starts bobbling around, hence — bobblehead.

My friend normally never gives blood. And his experience giving blood this time was particularly slow, painful, and scary.

In the rush and push of the big blood drive, the nurses forgot about him. He looked on in panic for what seemed like a long winter, convinced that air bubbles were coming up into his veins.

And yet, he did it, for the bobblehead, because he’s a big baseball fan.

My friend staggered out afterwards, clutching his bobblehead of Brooks Robinson, the legendary third baseman for the Baltimore Orioles.

“Please take me home,” he said weakly.

So I gave him a ride back to his place, where he spent the next three days sleeping and recovering, with the Brooks Robinson bobblehead next to his pillow.

My point being, you can sell a lot of unsellable stuff by giving away a free gift.

​​But you probably knew that already.

So let me zoom in a little and point out that you can sell a lot of unsellable stuff by giving away a completely unrelated free gift.

Most bonuses in the DM world tend to be relevant to the main offer:

“Order a ThighMaster NOW and get FREE a ButtMaster plus a copy of Suzanne Somers Toning System™ workout video!”

But a free bonus doesn’t have to be related to your core offer. And in fact, it might work better if it isn’t.

The blood-drive bobblehead is just one example.

I also remember hearing Dan Kennedy give a couple of other examples.

The magazine Advertising Age, which sold subscriptions with a bonus mug. No relevant bonus could outpull the mug.

And Omaha Steaks, which sold steaks, from Omaha. Their best-performing free bonus was a calculator.

Why?

​​Who knows. Just know this:

If your current offer is as much fun as giving blood… then your free bonus doesn’t have to be a kidney removal.

And now, please sign up for my email newsletter. If you do, I’ll send you a free bonus, a picture of the cover of Breakthrough Advertising, with Gene Schwartz’s name blocked out and your name pasted in.

The secret to writing subject lines with the word “secret” in them

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I’ll tell you about the subject line secret in just a second. But first, here are a few funny-if-fake headlines, supposedly written by legendary marketer Dan Kennedy:

Who Else Wants To Discover The Secret
To Writing Headlines
That Begin With The Words ‘Who Else’?

——

“Do You Have What It Takes
To Write Powerful Headlines
Which Have Quotation Marks
And Are In The Form Of A Question?”

——

Everybody Laughed When I Used
​An Old Headline Template To Create My Headline,
But When I Put It At The Top Of My Sales Letter…

In case it’s not clear, that last one is a play on John Caples’s famous ad, “They Laughed When I Bent Down To Pet The Cat… But When She Started To Hiss!”

Dan’s point was that there’s a lot more to copywriting than templates and formulas.

If it weren’t so, then businesses wouldn’t be willing to write obscene paychecks to A-list copywriters like Dan himself.

Why would they?

If templates and formulas were where it’s at… then businesses could just get any monkey with small, nimble fingers to stick “Who else wants” at the start of an uninspired or unbelievable promise… and they would still make all the sales they want.

This can either be good news or bad news, depending on your perspective.

It’s bad news because it means making money with sales copy is more involved than you might have been told at first.

It’s good news because it means there’s a natural moat around the high castle of good copywriters. And maybe more importantly…

It means copywriting can become a pursuit you can explore for a long time, and still find new and deep insights. At least that’s how it’s been for me.

But back to that secret I mentioned in the subject line.

If you want to learn how to write fascinating subject lines, rather than relying on the crutch of calling every can of tuna a “secret,” then you can learn that inside my Copy Riddles program.

Copy Riddles is built around the practice of writing sales bullets. And bullets just happen to double as great subject lines.

Also, you might like to know:

Copy Riddles is not in any way focused on bullet formulas and templates. In case you don’t believe me, here are a few relevant words from marketing consultant Khaled Maziad, who went through Copy Riddles last year:

Man, this is the best course on bullets I have ever seen. And believe me, I have seen a lot.

I loved that you didn’t include bullet templates but went deep into the psychology behind each bullet.

This course is not just about the “how-to” of writing bullets but understanding the artistry and the deep psychology behind them… Plus, when and where to use them.

It’s like going behind the scenes and watching David Copperfield reveals every single magic trick in the book… without losing interest.

So if you want to find out some magic tricks that make real money appear:

https://copyriddles.com

If they pirate, they pay attention

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Here’s a confession from a once-broke, today-very-rich Internet marketer:

I was living in an apartment that cost $250 a month.

And I had about a month’s worth of living expenses left.

So I couldn’t afford to shell out the $2k it cost to buy any of Dan’s courses.

So I did something I’m not very proud of these days – I went to the dark parts of the web and torrented his stuff.

I found his advanced sales letter course…

His Wealth Attraction course…

Lastly I downloaded his holy grail – Influential Writing – which in my mind is the greatest information marketing course ever made.

I went through all of these on repeat for months.

Anytime I was working, I’d be listening to a Dan Kennedy course.

Maybe you know who wrote this. It’s Justin Goff.

Justin wrote that email a couple years ago, the day the whole direct response world thought that Dan Kennedy had died.

Justin also thought Dan was dead. So he wrote an ode to Dan, and said Dan was his “greatest mentor.”

And I can believe it.

I can also believe that it was Dan’s stuff that helped Justin get successful. That without it, Justin might not have made it, at least not as quickly and as richly.

In the marketing world, it’s popular to say, “If they pay, they pay attention.”

It’s also popular to mock those who pirate, steal, and share paid content. Here’s a recent bit from Ben Settle on the matter:

These criminals all end up fetching peoples’ coffee or begging for change for a living eventually. Bums to the end. Irony is, if they spent half as much time working on themselves & a legit business as they do pirating products, they’d be multi-millionaires many times over.

Writing this makes good business sense for Ben.

But obviously, not everybody who pirates stuff winds up begging for change (see Justin above). And vice versa.

Many people who honestly pay for stuff get nothing from their purchase except the rush of handing over their money.

And in case you’re wondering what I’m getting at, let me tell you a personal story:

A few days ago, while surfin’ the Internet, I surfed upon a membership site that claims to have the recordings of the Influential Emails training I held last November.

I don’t know whether this site actually has a copy of the recordings and resources I shared with people after the training ended… or whether they just copied my sales page and are baiting people into handing over their credit cards.

And I don’t really care much to find out.

Because I feel I’ve done right by the people who paid to join me for Influential Emails. Those who joined me, who paid attention, and who end up implementing the ideas I revealed… will profit much more than what they paid me.

At the same time, I respect the fact that they gave me their money. That’s why I don’t entertain requests for free copies of my paid stuff… or even offer discounts on the current price.

But on the other hand, if there is somebody out there who does pirate my stuff… and ends up profiting from it also… well, I won’t set my hair on fire about it.

​​In fact, I imagine I will still somehow benefit from it, in some unseen or indirect way, somewhere down the line.

So my point for you is:

Pirate all you want.

No, wait, that’s not actually my point. My point is:

Pay attention to the good information out there, whether it’s available to you for free or whether you have to pay for it. And then — key point — put that information to work.

Or don’t. Because maybe you’re ok with fetching other people’s coffee. Of course, maybe that won’t happen to you.

In any case, let me make you a free offer right now:

My Copy Riddles program will be re-launching later this month. I’m trying to get a few more people to find out about it before it gets pirated and shared into oblivion.

And if you help me get the word out, I’ll give you something in return.

This free thing will only benefit you if you consume it… and then put it to work.

But if you do that, it could lead you to self-respect, ongoing client work, and thousands of dollars in your pocket. For the full details:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

My menage a trois with a jilted old ex

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In spite of my subject line above, there’s nothing lurid about today’s email. So if you are expecting sex and drama, it might be best to stop reading now.

On the other hand, if you’re in that small minority of people who get all hot and bothered by personal development topics, then it might be worth pressing on.

If you’re still with me, then let me set the scene.

Two years ago to the day, I wrote an email with the subject line:

“Why goals and I broke up and are no longer talking”

In that email, I wrote about how I’m ghosting goals. They never worked for me.

Instead, I decided to move on to a new relationship with what James Altucher calls “having a theme.” It’s a general direction you want your life to move in, without specifics, numbers, or deadlines.

Then exactly a year ago, I wrote an update with the subject line,

“2021 un-goals”

In that email, I gushed that my new relationship with themes was going great and was getting serious. I had moved forward significantly in each of the three themes/directions I had set for 2020.

But was this just the happy honeymoon period? Or would my new love affair last?

As I wrote a year ago, there was only one way to find out. Back then, I decided on three new themes for 2021, and I promised to write an update when the time comes.

Well the time is now.

So if you’re curious, I’ll tell you about my past year, and and how my relationship with themes developed. And maybe more importantly…

I will also tell you the fundamental mental shortcut I use to decide on many of life’s difficult questions. It might give you a new perspective on some important topics.

First the update. Here are the three themes I had for 2021:

1 Partnership. In a nutshell, I decided to stop doing everything myself. Instead, I wanted to partner up with other people and businesses… contribute what skills and resources I have in abundance… and let them do the same.

Without getting bogged down in details, let me say I got all the partnership opportunities I could want. And none of them led anywhere.

But I ended the year with a new partnership agreement — something that has the potential to be big. I’ll write more about that in the coming weeks and months.

2. Ability to produce. This is Dan Kennedy’s idea, which I heard via Ben Settle, that the only security you have in life is your ability to produce. As for my ability to produce in 2021:

I wrote 365+ of these daily emails… ​I created the 8-week Copy Riddles program… ​I held the Influential Emails training…

… ​​and that’s along with various bonuses I recorded and a few podcast appearances I made and a mastermind coaching I did. ​​Plus there was client work for 2 primary clients and a few odd jobs, here and there.

3. Redacted for being too personal and revealing. I seem to be building an online reputation as a hermit who’s afraid of divulging personal details. So I can’t disappoint you by sharing too much about my real life right now. Let me just say this third theme/direction was personal and went absolutely nowhere. In fact, it went backwards. A complete failure.

So to sum up:

Like with every other relationship I’ve ever had, year two of going steady with themes turned out to be a mixed bag. A few great moments… a few bitter fights… and a lot in between.

Which leads me to that mental shortcut I mentioned, or rather, a lens through which I view the world. Before I reveal it, let me warn you:

This is not something that sells very well. You won’t hear me preaching it for the rest of the year. But I believe it to be true, and since today is January 1, I am willing to admit to it. It is this:

Long-standing questions don’t have simple answers.

For me, this applies to many areas of life. But specifically, it applies when trying to decide which path is the right one:

Is it better to be flexible or disciplined?

Does real success come from self-acceptance or self-development?

Is freedom the greatest good or is it comfort and safety?

My brain wants simple, black-and-white answers to these questions. It would save me so much thinking.

But the truth is that deciding between these opposite poles is an ongoing struggle. It requires attention, effort, and care. And ironically, by accepting that fact, I often save myself a lot of grief and wasted time.

And this brings me to 2022, and that menage-a-trois I mentioned in the subject line.

Themes and I continue our relationship. We are trying to make things work.

But I’ve invited that old jilted ex, goals, back into my life. I want to see if somehow the three of us can live happily together.

So I have three new, general themes for my 2022… and I’ve also set two specific, quantifiable, deadline-based goals.

Will this polygamous relationship work out? Or will it end in plates being thrown and my clothes getting tossed out the window? And what exactly are my themes and goals for 2022?

Only one way to find out:

Like I did on January 1 2020… and January 1 2021… and now, today… I will write another email in a year’s time about this personal topic. And if you can wait that long, sign up for my email newsletter, and you will find out the whole story then.

Well, except for any revealing, personal info. That will have to be redacted. I have my hermit persona to protect and develop, after all.

Breaking the code of the highly successful person

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The sun is shining, I have an egg sandwich and a bottle of water for the road, and I’m ready to get in the car and drive across three countries in about as many hours.

But before I can do that, I have to finish this email and two more things. And that’s my point for you for today.

I recently read Dan Kennedy’s No B.S. Time Management For Entrepreneurs.

​​I long resisted doing so because the very words “time management” sound repulsive to me, a throwback to the time of Fred Flintstone slaving away at the rock quarry until the foreman yanks the pterodactyl’s tail to signal the end of the work day.

But boy was I wrong.

Dan Kennedy’s book is fantastic. I recommend it to anyone who is a driven go-getter (it will help you focus and get more done) or, like me, a lazy layabout by nature (it will still help you focus and get more done).

Anyways, towards the end of the book, Dan quotes a bit of wisdom he heard in his young days from success speaker Jim Rohn.

Dan says that, for him, this bit of wisdom broke the code of the highly successful person. It took all the mystery and mystique away. And here it is:

When you look closely at highly successful people in any field, you walk away saying to yourself, “Well it’s no wonder he’s doing so well. Look at everything he does.”

That’s what Jim Rohn used to say. To which, Dan Kennedy adds, “… and look very closely at the one thing or two or three things he gets done without fail, every single day.”

So there you go. My point for you for today. Figure out one or two or three things you will get done each day, without fail.

Perhaps you’re curious what my “without fail” things are.

Like I said, this email is one. Another, which i started only recently, is working on a new offer. And the third, which I’ve been practicing for most of my life, is reading. Because reading is really the fuel that drives any achievements I’ve had.

I’m not telling you to pick up these specific daily habits. Make your own choices.

​​But if reading is something you want to do every day, both for your sanity and for your success, then, again, I can recommend Dan Kenendy’s Time Management book. It’s a smart investment right now, because it will pay so much in time dividends tomorrow.

In case you want to check it out, you can find the Amazon link below:
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https://bejakovic.com/time-management​​