Grant Cardone – Desert Kite

“One weird trick”… yes, you got me. That’s the trick. In more detail:

I’ve been following a guy online named Hernan Vazquez. Hernan is a media buyer — he used to run ads for big big-name Internet marketers like Frank Kern and Grant Cardone.

Says Hernan, once upon a time, when he was working with Frank Kern, Frank was trying to sell his $397/month Inner Circle community.

It was a good offer and people inside Frank’s audience eagerly bought it.

But Frank and Hernan couldn’t send cold traffic to this offer. People are reluctant to sign up to be debited by you each month, particularly at $397 per month. If people don’t know you at all, that barrier is too great. Running ads to try to convince strangers otherwise wasn’t economical.

So what to do?

Like I promised you, “one weird trick.”

Specifically, the solution was to sell a low-ticket front-end offer that just promises to solve one specific problem in some exciting new way. After people buy that, you also offer them the paid community as a natural add-on.

Says Hernan, that little bit of psychological commitment — they already bought something from you — makes the continuity sale a million times easier.

And even if people don’t buy your paid community offer right away, you now have them on your email list, plus they’ve bought something from you already, so you can make them the same paid community offer regularly, and they will be more likely to take you up on it at some point down the line.

In Frank Kern’s case, this low-ticket funnel resulted in the Inner Circle membership growing to over 1,200 subscribers, or around $500,000 per month, or $6,000,000 per year.

Plus Frank’s list grew by tens of thousands of buyers, with almost all the ad cost recouped on day zero. The majority of those tens of thousands of buyers might not have joined the paid community but many bought other stuff down the line.

So there you go. One weird trick. Except…

… maybe you are such a grizzled direct response veteran that to you this trick is not WEIRD or not WEIRD ENOUGH.

Maybe you are super familiar with this unweird trick.

In which case, the only thing I would ask is, have you actually used this approach to grow your own paid community or subscription offer?

If not, then I have one more weird trick to grow your paid community. That one weird trick is to invest in Nick Bandy’s Lazy Ad Funnel offer, which Nick is offering until the end of today at a $1,000 savings.

Nick has been running several low-ticket ad funnels to grow his list, including one that’s been bringing in buyers day after day for a year and half now. He has then sold these people various paid community and continuity offers (both his own and as an affiliate), as well as selling them other one-time offers.

Nick is now offering to show you how to create such a Lazy Ad Funnel for yourself as well, with minimal ongoing work, hence the “Lazy” in the “Lazy Ad Funnel”.

Nick is even guaranteeing to personally troubleshoot your funnel and tell you exactly what to fix, change, or stop doing in order to get your offer live.

Again, this offer, guarantee included, disappears tonight, and the price jumps by $1,000. For more info before it vanishes:

https://bejakovic.com/lazy-way

I just spent an hour sending out about a dozen emails to random people on random topics.

Some of them were personal.

Some were to connect those who might get value out of knowing each other.

Some had to do with my own little publishing business, of which you are reading the marketing right now.

The total time to send all those emails was under an hour. The total work, in terms of effort and brainpower, was nothing.

I don’t know what’s gonna come out of all those emails.

But I bet that out of those 12 emails, at least one big and positive thing will emerge that’s not anywhere near to the surface today. Perhaps it will be some totally new and fantastical beast, with bat wings, a cat tail, and maybe a donkey head… ready to entertain me, or make me some money, or maybe open up doors I don’t even know exist right now.

All this brought to mind something I overheard once during the Q&A part of a Dan Kennedy seminar. Somebody in the audience mentioned the “principle of massive action.”

I’ve known about “massive action” for a long while.

In fact, at different times in my life, I’ve been a devotee to the idea. But I always took it to mean something in a kind of Grant Cardonish sense – work harder than you’re working now, 10x harder, and quit complaining.

But this person in Dan Kennedy’s audience gave a different meaning to massive action. One that seems to exist within the Dan Kennedy galaxy.

Yes, “massive action” still involves taking action, and maybe even doing work.

But the key thing, according to what I read from Dan Kennedy, is to take action in a bunch of different dimensions.

Think up 12 different ways to solve a problem. And get going on all of them, all at once.

“Err Bejako,” I hear you say, “are you telling me to grind 12 times harder? How is this an improvement over Grant Cardone’s 10x fluff?”

Nope. Grinding is not required.

Of course, some of those 12 possible solutions might be hard to move forward.

But some may be easy.

Some may require you to do real work. Many won’t.

Some might require sitting and thinking, or writing and editing. Others might just require a quick email to someone you know.

You never know which one approach will end up being the one to solve your problem. And if my experience is any guide, it usually won’t be the most difficult and time-consuming one, the one that requires Grant Cardonish grinding. Plus, there’s seems to be some multiplicative magic when you take different approaches to solve a problem, beyond simple addition.

Anyways, I’m not sure if this helps you in any way.

But if you want more ideas like this, ideas I’ve pilfered from people like Dan Kennedy, applied, and benefited from, then sign up for my daily email newsletter.