“One weird trick”… yes, you got me. That’s the trick. In more detail:
I’ve been following a guy online named Hernan Vazquez. Hernan is a media buyer — he used to run ads for big big-name Internet marketers like Frank Kern and Grant Cardone.
Says Hernan, once upon a time, when he was working with Frank Kern, Frank was trying to sell his $397/month Inner Circle community.
It was a good offer and people inside Frank’s audience eagerly bought it.
But Frank and Hernan couldn’t send cold traffic to this offer. People are reluctant to sign up to be debited by you each month, particularly at $397 per month. If people don’t know you at all, that barrier is too great. Running ads to try to convince strangers otherwise wasn’t economical.
So what to do?
Like I promised you, “one weird trick.”
Specifically, the solution was to sell a low-ticket front-end offer that just promises to solve one specific problem in some exciting new way. After people buy that, you also offer them the paid community as a natural add-on.
Says Hernan, that little bit of psychological commitment — they already bought something from you — makes the continuity sale a million times easier.
And even if people don’t buy your paid community offer right away, you now have them on your email list, plus they’ve bought something from you already, so you can make them the same paid community offer regularly, and they will be more likely to take you up on it at some point down the line.
In Frank Kern’s case, this low-ticket funnel resulted in the Inner Circle membership growing to over 1,200 subscribers, or around $500,000 per month, or $6,000,000 per year.
Plus Frank’s list grew by tens of thousands of buyers, with almost all the ad cost recouped on day zero. The majority of those tens of thousands of buyers might not have joined the paid community but many bought other stuff down the line.
So there you go. One weird trick. Except…
… maybe you are such a grizzled direct response veteran that to you this trick is not WEIRD or not WEIRD ENOUGH.
Maybe you are super familiar with this unweird trick.
In which case, the only thing I would ask is, have you actually used this approach to grow your own paid community or subscription offer?
If not, then I have one more weird trick to grow your paid community. That one weird trick is to invest in Nick Bandy’s Lazy Ad Funnel offer, which Nick is offering until the end of today at a $1,000 savings.
Nick has been running several low-ticket ad funnels to grow his list, including one that’s been bringing in buyers day after day for a year and half now. He has then sold these people various paid community and continuity offers (both his own and as an affiliate), as well as selling them other one-time offers.
Nick is now offering to show you how to create such a Lazy Ad Funnel for yourself as well, with minimal ongoing work, hence the “Lazy” in the “Lazy Ad Funnel”.
Nick is even guaranteeing to personally troubleshoot your funnel and tell you exactly what to fix, change, or stop doing in order to get your offer live.
Again, this offer, guarantee included, disappears tonight, and the price jumps by $1,000. For more info before it vanishes: