This morning, I received a heaven-sent question from a long-time reader and customer, a freelance copywriter who also has an email list:
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Hey man,
Question:
Did you do daily email from the start?
I know I “need” to and want to, but something’s holding me back (I do 3x/week now)
Probably because I don’t have a consistent new lead flow
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My somewhat insane daily emailing history goes like this:
1. Once upon a time, circa 2016, I started a blog in a non-marketing niche (alternative health).
2. I had an email list on the back of that blog. I started emailing people on that list 2x per week, pretty much in the same style that you’re reading now.
3. Then at some point (early 2017) I gave myself a challenge to write daily emails about marketing for 28 days straight. I did it. I liked it. And so naturally, challenge complete, I dropped it.
4. Around the summer of 2018, I started writing emails about marketing again, kind of randomly, maybe a few times a week, maybe once every few weeks (you can still find these early emails archived on my site).
5. In November 2018, after hearing for the 1,001st time about the value and importance of daily emails as a mechanism to achieving anything you want in life, I finally started writing daily emails about marketing. I’ve stuck with it ever since.
For the record, I had… 0 subscribers when I started doing daily emails regularly in 2018.
That’s why I say it has been a somewhat insane daily emailing history.
I was writing and sending daily emails for a good year without almost anybody reading (even after a year I only had something like 100 subscribers).
All in all, I was emailing for about 3 years without having made a single offer to or a single dollar from my email list.
Why would anybody be this stubborn and foolish?
I have a few things to say in my defense:
For one thing, I was selling myself as an email copywriter at the time. I figured I could use the practice, and create a portfolio that nobody could ever argue with.
For another thing, I was still learning a lot about copywriting and marketing. Daily emails allowed me both to write about what I was learning, and to put it into practice.
Third thing, in Eric Hoffer’s words:
“There is apparently an irremediable insecurity at the core of every intellectual, be he noncreative or creative. Even the most gifted and prolific seem to live a life of eternal self-doubting and have to prove their worth anew each day.”
I am not an intellectual, but I found myself in this quote. I definitely feel the need to prove my worth anew each day.
Maybe you are not as insecure as I am. Maybe you are more practical. Maybe you need some real and tangible benefit in order to be able to convince yourself to email daily and to thus achieve anything you want in life.
If so, like my reader above, you probably need consistent lead flow to justify writing daily and committing yourself to your list.
If you feel you “need” and even want to commit fully to your email list, but something is holding you back, then I have a solution to that.
A new solution.
A solution that can give you consistent new lead flow, starting in just a couple days from now if you so choose, with minimal ongoing work or commitment. This can justify help you justify emailing daily, which can then lead to income, stability, and opportunities you cannot imagine right now.
For more info on this new solution: