Persuasion

About those “nice and genuine” gurus…

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I got the following earnest question a few days ago:

“Among all of the A-List direct response copywriters that you’ve been able to meet, who was the nicest and most genuine? And did he/she share a golden piece of advice that made a difference in your development as a writer/marketer?”

As for the one golden secret whispered to me by an A-list copywriter… there was none. I studied the same stuff that’s available to everyone, much of it for free or in affordable old books.

But as for that nicest and most genuine part… well, let me tell you a story. I’ve told this story before, but it seems to need repeating.

Some time ago, I found myself in a semi-private setting with a successful online guru. I won’t say who he is or what he sells. But I will tell you he is a genuinely nice guy. Warm, cheery, helpful.

And not only that. He’s also very clean-cut. A true family man, very devoted to his faith.

So in this private setting, I listened to this guru tell his origin story.

It was dramatic, inspiring, and really ideal for that setting. I won’t retell it here because I don’t want to identify the guy. But let me compare it to the first time the Joker tells his backstory in Christopher Nolan’s The Dark Knight:

“You wanna know how I got these scars? My father was a drinker and a fiend. And one night…”

A few days later, I heard a recording of a different semi-private event. One I had not attended. It featured the same genuinely nice, clean-cut guru telling his rags-to-riches origin story.

Again, I won’t retell it here. But it’s comparable to the Joker saying a bit later in the movie,

“Do you wanna know how I got these scars? So I had a wife who tells me I worry too much…”

In other words, the story finished in the same place. But all the details, big and small, leading up to that point, were different.

A completely different origin story. Incompatible with the first version I had heard. But again, perfectly fitted to this second environment.

So what’s my point?

Rather than spelling it out, I’d like to invite you to draw your own conclusion today.

But if you really want to know the unsettling lesson I take away from the story above… well, I’ll share that with you in my email tomorrow. You can sign up here if you’d like to read that.

Hidden desires of would-be copywriters

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Last night, a friend sent me an interesting article that Kevin Rogers of Copy Chief had written. The article is about MMA fighter Conor McGregor and features 14 points — a lot. The one that stood out to me was this:

#2 – Know what your audience REALLY wants.

Do you really know what your audience wants? Most people think they do, but there are often subtle differences in what they want… and what they REALLY want.

In the UFC winning is not enough. Sure, Conor is a professional fighter, and fans like to see wins.

But what the audience and organization REALLY want is a “finish”. They want to see one competitor knocked out cold on the canvas.

Hidden desires. Hidden from the world. Hidden from ourselves.

Maybe you think that the desire to see somebody knocked out isn’t so hidden. Fine.

So here are a few more tricky and subtle examples of what some markets REALLY want. They come from copywriter Chris Haddad:

1. Numerology. Not really about divining the future or understanding the universe. People in this market really just want to feel special.

2. Bizopp. Not really about the millions or even the lambo. People who go for these offers really just want to feel competent… and wipe the smug, dismissive look off their brother-in-law’s face.

Which begs the question… what do people in the “become a copywriter” niche really want?

For many of them, it’s not about making money… or writing as a new career… or the independence that comes with this job.

I know this for a fact. Because there are proven and well-trodden paths to success as a copywriter. But in spite of knowing the path, these people never take the first step. And if they take the first step, they never take the second.

I’ll be honest with you:

I don’t know what these people are really craving. Not on a primal level. Maybe you have some ideas and you can tell me.

Or better yet, maybe you don’t know either… because you yourself really are after the money, the new career, or the flexibility and freedom.

If that’s the case, I can point you down a well-trodden path to success. The path that I’ve personally taken. I’ve written up all the directions inside a little guidebook I’ve titled:

“How To Become A $150/hr, Top-Rated Sales Copywriter On Upwork: A Personal Success Story That Almost Anyone Can Replicate”

This book has my best advice for the early years of being a copywriter, whether you’re on Upwork or not. The how-to info inside is underpriced by a couple of factors of magnitude.

And as I wrote last night, I will be retiring this book permanently in a couple of hours. Depending on when you’re reading this email, the book might already be gone.

One final point about this $5 investment:

The information in this book won’t transform you into a copywriting success. You gotta take those steps yourself.

But if you are willing and able to put one foot in front of the other… then this book will point the way. Plus it will give you valuable tips and shortcuts it took me several years to discover.

​​So if you’ve got $5, and you want this before it disappears, here’s where to go:

https://bejakovic.com/upwork ​​

What do you think? Is this story worth keeping?

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Would you do me a favor?

I’m writing a book. I’m thinking of including the following story.

Since you may have read some of my blog already, would you read this condensed version of the story?

Tell me whether it’s up to par with my better writing. Or below it?

Of course, you’re free to not share your opinion. But if you do choose to do me this favor, I’ll be grateful to you.

So this story happened some time in the 1970s, before the PC was invented, and it has to do with a computer repair tech named Keith. (Yes, I know that’s a riveting beginning. But bear with me for a second. It gets better.)

One of Keith’s customers was a financial brokerage. They used a number of expensive computer terminals.

Each day at 1:30pm, one of these terminals would lock up. The trader who was using this specific terminal was furious. He would need to wait a bit, then reach around the machine, and restart it for it to work again.

Each day, the trader would call up Keith’s company and yell. The company would send out a tech to investigate. But the tech could never reproduce the problem that the trader was having.

What was happening was this:

Before lunch, the trader would read his newspaper. A phone call would come.

The trader would toss his newspaper on top of the computer terminal, covering the heat vent.

The beast would overheat and lock up. The trader would start cursing… restart the machine… and call Keith’s company and threaten to cancel the support contract because the stupid thing crashed yet again, at the worst possible moment.

And then one day, Keith was at the brokerage dealing with another issue.

Out of the corner of his eye, he saw the trader tossing the newspaper on the heat vent… the terminal overheating and locking up… the trader getting furious, restarting the computer, and beating it with the newspaper.

Keith could have gone over and said, “Problem solved! It’s because of your newspaper! Don’t ever put it onto the heat vent like that! The machine can’t work when you make it overheat!”

No, Keith was more subtle. He walked over to the trader’s desk and said it was great he could see finally the problem for himself.

As the machine was restarting, Keith surreptitiously put the newspaper over the vent again.

Sure enough, in a couple of moments, the terminal locked up again.

“You see!” the trader said triumphantly. “There it goes again, the piece of…”

Keith shook his head and scratched his chin. He looked at the terminal screen. “It makes no sense,” he said. “You see how it flickered just then? That usually means it’s overheating. But your office is so cool… what could it be?”

Keith started fumbling with the back of the terminal. And he waited.

“Oh no,” the trader said. “Could it maybe be the newspaper?” He picked it up off the vent and a volcanic heat rose from underneath it.

In a few moments, the computer cooled off and started working again.

The trader started apologizing. But Keith would have none of it. He just thanked the trader for finding the root cause of the bug. And the support contract, instead of being canceled, ended up being extended.

So what do you think? Is this an interesting story? I’m thinking to use it to illustrate this golden insight by Robert Collier:

“As to the motives to appeal to when you have won the reader’s attention, by far the strongest, in our experience, is Vanity. Not the vanity that buys a cosmetic or whatnot to look a little better, but that unconscious vanity which makes a man want to feel important in his own eyes and makes him strut mentally. This appeal needs to be subtly used, but when properly used, it is the strongest we know.”

Do you think this illustration is worthwhile? Should I toss it out? Keep it in? Write in and let me know. I appreciate your opinion and advice. And if you ever want to comment directly on anything I write, sign up for my daily email newsletter.

How to make an Inner Ring morra alive

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This morning I drove about 20 miles to a little coast town where I used to spend my childhood summers. Excepting one quick driveby six years ago, it was my first time back since I was 11.

The place was unrecognizable. Built up, and polished, and deforested. It almost made me physically sick to walk around, the modern reality at such odds with what I remember.

But one thing was still comfortingly the same.

At a sunny seaside bar, on a Saturday morning at around 11am, there was a group of old men.

They were throwing down hand signals on the table and yelling at each other. Numbers, corrupted from Italian:

Šije!

Šete!

Šije!

Šije!

It’s an old game. In Italian, it’s called morra. In Croatian, šije-šete (bastardized Italian for six-seven).

The game is basically like rock-paper-scissors, but with numbers instead of rocks, and five options instead of just three.

I read a bit about the history of morra. It was apparently played even in Roman times. For the past century, it has been banned in much of Italy because it’s considered gambling and, more important, because it seems to lead to drunken knife fights.

And yet, the game lives on. A short while ago, a video went viral on YouTube, showing 9-year-old kids playing morra with full fury. It’s just what men in these parts do. And these boys, at 9 years old, know it, and they are getting ready.

I’ve written before about the Inner Ring.

It’s a powerful motivator. A big part of what it means to be human.

We want to belong to a community, or to a dozen overlapping communities.

In the ancient, precorona world, these things happened spontaneously — work cliques, friend groups, drinking buddies.

Today, the need for the Inner Ring is serviced online in the form of masterminds, lairs, and various kinds of membership programs.

But here’s the thing:

A lot of these online communities suck. One reason is that they are missing rituals.

Rituals are enjoyable for their own sake.

But rituals also keep the structure of the Inner Ring.

Everybody performs the ritual because everybody else performs it, and nobody wants to fall out of the Inner Ring by being a drag.

Men around here play šije-šete because it’s fun and it’s competitive and because they can get a free drink out of it. But also, because a giant and frightening void starts to open up if they don’t play when their buddies do.

So that’s what I’m suggesting to you too.

Maybe you have an online community you run already. Or maybe, like me, you’re just thinking about creating one.

​​In either case, think about rituals you can introduce to give your community some structure and coherence. Even if they lead to drunken knife fights on occasion. It’s a small price to pay for unity and the wonder of the Inner Ring.

Want inside my own Inner Ring? Oh no, it’s not so easy. But the first step is to join my email newsletter. You can do that here.

Forming a marketing cavalry without money or influence

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One morning in late October of 2018, professor Samuel Abrams arrived to his office to find that pictures of his family, which he normally kept on his office door, had been torn down. In their place were dozens of notes stuck to the door and lying on the floor.

QUIT
QUIT QUIQUIT QUIT QUITITQUITQUIT
QUQUIT QUITTIT QUIT
QUIT

A few of the notes offered more detail:

“Our right to exist is not ‘idealogical,’ asshole”

“QUIT go teach somewhere else you racist asshat (maybe Charlottesville?)”

A few days earlier, Abrams had published an editorial in the New York Times, titled “Think Professors Are Liberal? Try School Administrators.” The editorial reported the results of his own research.
​
Among first-year college students, Abrams said, there was a two-to-one ratio of liberals to conservatives. Among university professors, that ratio jumped to six-to-one. But all of that was dwarfed by the ratio of liberals to conservatives among university administration: 12-to-one.

This was incendiary enough to prompt an emergency student senate meeting at Abrams’s university. Abrams said the result of this meeting a declaration calling for him to be stripped of tenure and dismissed from the college.

I got on the spoor of this through an article in the Economist, which looked at the spread of wokeness from universities to the mainstream.

The Economist claimed it took a few key ingredients. The one that caught my sparrow eye was the role of university of administrators.

It turns university bureaucrats have been mushrooming in recent decades, outpacing both student and professor growth. For example, administrator numbers at the University of California, where I went to college, doubled since 2000.

Yesterday, I promised to tell you how to get other people to fight for you. One way of course is to have money and to use that to buy yourself an army. That’s what I talked about yesterday.

But if you don’t have money or power, well, you can still have an army. Or, rather, a cavalry.

Ideal recruits are to be found among newly arrived, low-grade influencers. People who have some power at the moment, but who are very insecure about their position and their future. Like university administrators.

If you can offer these people a new way to shore up and legitimize their position by championing you or your product or idea… well, they will do it, even if you don’t pay them.

“Uhhh… I really don’t get what the hell you’re talking about,” you say. “How exactly would I use this to get other people to promote me or to make money?”

Ok, let me give you a sketch that might help. It’s based on my vague memories of a story told to me by a friend who is active in the crypto space.

My friend was telling me there is some fraction of the crypto world, filled with new businesses and investors. Let’s call it Segment X. People in Segment X are invested in some new crypto approach, and they are flush with cash.

But they also have a ton of anxiety about where their sliver of the crypto market is going, and if any of them will be around in a year.

My friend had started a podcast around crypto. At the start, it didn’t have too much reach or audience.

But he occasionally turned the focus of his podcast to Segment X.

And as a result, all those people, and all their resources, latched onto his podcast and helped push it and promote it.

That’s basically what I’m telling you with all that wokeness stuff above. Find yourself a stable of nervy and twitching parvenus. And then get your saddle ready. Because, in the words of Al Ries and Jack Trout:

“The truth is the road to fame and fortune is rarely found within yourself. The only sure way to success is to find yourself a horse to ride. It may be difficult for the ego to accept, but success in life is based more on what others can do for you than on what you can do for yourself.”

For more horse-talk, you might like my daily email newsletter.

A quick and cheap boost in status and authority

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Today, I read about a guy who writes a Substack newsletter about parenting, and it’s made him a celebrity throughout his neighborhood.

Well, it wasn’t really the newsletter.

Rather, it was a specific fact about his own parenting success, which he revealed inside the newsletter. This one fact spread like wildfire among his neighbors, and soon everyone knew him, or at least wanted to. For example, when the guy got his hair cut last week, the following conversation went down:

“Hey, I know you, don’t I?”

“What? How’s that?”

“You’re the guy who has two sons at Harvard.”

“Yeah, that’s me.”​​

Status. All of us are aware of it. And the most pure of us all quest after it like Galahad after the Holy Grail.

I’m not saying anything new here. But here’s an unrelated idea, which might be new to you, and which can help you if you quest after status:

Don’t give too much proof. Argumentation and proof are sure ways to put a ceiling on how authoritative you seem and how much status you have.

“This guy sounds like a leader… but why does he have to buttress his claims with evidence and explain everything in so much detail? Something’s off.”

So cut down on the proof and avoid ruining or hampering your status.

And as with all things authority, things go in both directions. In other words, you can also get a quick and cheap boost in status simply by refusing to make an adequate argument for the claims you’re making.

You might think I’ll just leave that claim hanging as a way of demonstrating my point.

Not so.

For one thing, I’m actively avoiding pursuing status. I have other ideas of how I want to get into people’s heads.

For another thing, none of what I told you is really my idea. ​​I don’t mind telling you I heard it all from Rich Schefren.

​​So if you want proof for what I just told you, you should haunt Rich, and see if maybe he slips up into explaining why he believes all the stuff I just told you. If you don’t know Rich, you can get to know him here:

https://www.youtube.com/channel/UCKSG9Ug9FKrFCYxSlTRwGiA

Do you ignore emails with the word “secret” in the subject line?

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Dear probationer,

It happened to a direct response entrepreneur whose name has become synonymous with success, power, and wealth.

Early in his career, he had to write an important sales letter. But he was completely blocked for a good hook.

In a last minute act of desperation, he drove down to the Library of Congress.

There he managed to track down a copy of an ancient, highly successful sales letter he had heard about years earlier. And he adapted the hook for his own letter.

Result? His letter tripled response over the control, and stayed unbeatable for over five years…

And the point of my story is this. There is a lot of value in old sales letters if you start to dig around in them.

I like to dig around in old sales letters. And today, I want to share a complimentary copy of one such letter with you.

But before I do that, I’d like to ask permission to see if you’ll get anything out of the letter that I share. To find out what kind of marketer or copywriter you are. To get some idea whether clicking on the link below will be something you enjoy or not.

And so right in this email, you’ll find a short psychological quiz. Answer the questions truthfully, and then I’ll give you an interpretation based on your results. Ready? Here goes:

1. Have you read John Caples’s Tested Advertising Methods (any edition)?

2. Have you watched two or more comedy specials in the last year?

3. Do you check your spam folder often and even read emails that clearly are spam?

4. Do you have a place in your home or office where you save classic ads you’ve hand copied?

5. Do you harbor private doubts about the marketing mantra, “If they pay, they pay attention?”

6. Do you ever prefer reading transcripts of podcasts or videos to actually watching or listening?

Interpretation: generally, the more questions you answered with “yes,” the more value you will get from seeing the sales letter at the link below.

What I’ve learned is that you’re somewhat curious (you check your spam folder). You’re also systematic about getting better at copywriting (hand copying ads and even saving the result).

You value surprise (watching multiple comedy specials). You’re also a reader (preferring transcripts on occasion). You value deep, proven information, even if it’s not trendy (the Caples book).

In short, you are a person who values insight and who is highly dedicated to getting better at your craft. Moreover, the fact that you’ve allowed yourself to be tested shows a coachable, adaptable personality.

My test also shows you value information for its own sake (the “if they pay…” mantra). And that’s why you are likely to value what you will find at the link below.

It’s a short sales letter — only 4 pages. But it illustrates very powerful techniques of influence. Techniques which will only become more relevant in the coming years.

“Our doubts are traitors and make us lose the good we oft might win by fearing to attempt,” said Shakespeare’s Lucio circa 1604. Oh Lucio, that thou wert alive now and could attempt to click the link below. What insights! What involvement devices! What deep psychology!

https://bejakovic.com/psychology

The mysterious, two-pronged power of teasing

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A few weeks ago, I found myself at a restaurant staring at a fat kid.

He was sitting in the corner, picking his nose, and playing a racing game on his tablet. It was uncanny. He was as close to Nelson from The Simpsons as I’ve ever seen a kid in real life, including the two-tone ha-ha laugh he kept repeating.

My dinner partner, a healthier and more rooted person than I am, thought the kid was great. “Look at how much energy he has! So full of life!” All evening long, he kept calling Nelson to our table, pinching him, tickling him, teasing him. Of course, Nelson loved it.

Ha-ha!

I’ve long wondered why teasing works so well.

Playfully accuse somebody. Push them away. Even jokingly insult them. And odds are, they will love you for it.

I don’t have a good mental model for why that is. It remains mysterious to me, even when I end up teasing people or getting teased myself.

The curious thing is, in English at least, we use same word for a completely other kind of behavior, one I understand better.

I’m talking about stringing somebody along for a while, leading them by the nose, revealing bits and pieces but not giving the whole thing away.

This second kind of teasing is equally as powerful as the first kind. As copywriter Dan Ferrari wrote:

19) One of the most powerful tools in marketing is the tease. It could be as “small” as 2-3 lines of copy that build up a reveal. It could be as “large” as dangling a new product release in front of existing customers FOR MONTHS (<—do this often and you’ll be able fly private to Hawaii to thank me personally).

This was part of an email Dan sent out a few days ago.

Dan doesn’t email a lot. But he’s sure to do so at least once a year.

Each year, on his birthday, Dan sends out X direct marketing lessons to match his X years on the earth. He just turned 37 and so he shared 37 lessons.

Maybe you knew that already. Maybe you missed out.

If you did miss out, then let me tell you Dan’s birthday emails generally include no illustrations. Only valuable insights.

I’ve found they merit reading and rereading. I sometimes come to a smart conclusion, and only then realize that it’s something Dan had written years earlier in one of these emails. It finally make sense.

The thing is, Dan doesn’t post his emails anywhere publicly. And if you want to sign up for his email list, so you get any future emails he sends, whether for his next birthday or sooner, well, even that’s a problem. His optin page wasn’t working when I last checked it.

It might be worth checking again now. Or tomorrow. Or in a few months’ time. How’s that for a tease? Here’s the link in case you’re intrigued:

http://www.ferrarimedia.com/new/

The case against deadlines in your marketing

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Now, the ant may have a fault or two
But lending is not something she will do.
She asked what the cricket did in summer.
“By night and day, to any comer
I sang whenever I had the chance.”
“You sang, did you? That’s nice. Now dance.

Imagine a squat little ant and a tall, lanky cricket, waving to each other across an empty field.

That’s how the sales graph looked for the Influential Emails offer I ran last week.

On the first day, I had a squat but reasonable number of sales. That’s the ant on one side of the empty field. That ant — or rather, the proactive ants who took me up on my offer early — made up 15% of the total sales I got in terms of revenue.

For the next 6 days, I made some sales each day, But really, it was nothing to sing or dance about.

And then, on the very last day, just as I was ready to wrap it up and hunker down for a long and hungry winter, I got a bunch of orders. A tall and crickety spike in the sales graph. Totaling 47% percent of the whole.

So what’s the conclusion?

You might think this is a classic example of why nothing in the world ever gets done without a deadline. And that it’s foolish to allow people to buy your stuff whenever they want, because your garden variety of wanting is not enough to get crickets to act.

That’s one way to look at it.

Another way is that perhaps some of those come-lately crickets would have bought earlier had I not made this into a time-limited offer. Maybe they know they tend to put things off, and they would have acted to prevent this from happening.

Perhaps others would have bought over the coming weeks and months, had I kept reminding them and teasing them with regular, interesting emails.

And perhaps still others would have bought in time who will NOT buy now, because the offer is no longer available.

All those are reasonable arguments against putting a deadline on your offer, at least if you’ve got a good way to stay in touch with your prospects.

The fact is, we will never know.

I run time-limited offers with deadlines because I like it that way. Because it motivates me, and because it’s in line with my own cricket-like nature. And because I’m happy enough with the results, even if those results perhaps could have been higher through some other way of doing business.

Marketer Sean D’Souza was once asked if he has any data to show his contrarian business model works. He replied:

Do we have any data? No, we don’t.

The customers are using this every single day. I’m not actually here to prove anything to you.

What I’m asking you, when you go to a restaurant, does it work for you? When you go on a dating thing, does it work for you? When you go on the Apple site, does it work for you?

If you don’t think it works for you, don’t put it into place. I don’t have data. I started out as a cartoonist, I moved to marketing, and this has allowed us to take three vacations, buy houses, travel, do all the things we really wanted to do. We earn more money than we need.

The point is, if you think it works for you, put it in place. If you don’t think it works for you, that’s not a problem.

I heard this early in my marketing education. It’s stuck with me ever since. Both Sean’s attitude of, “Do we have any data? No, but it works for us.” But also the contrarian view of marketing that Sean was talking about.

Perhaps you don’t know what that contrarian view is. That’s a shame.

Because like Sean says, his way of marketing… well, it allowed him to achieve everything he wanted, on his own terms.

It might give you some good ideas as well. So if you’re curious, little cricket, check out my email tomorrow. That’s where I’ll tell you about the “it” that allowed Sean those vacations and those houses and that money. And you can then see if it might work for you, too.

The End of Marketing and the Last Mail

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If you want to get influence and become famous in the near future, I have a strategy you can start using today.

Let me set it up by telling you about Francis Fukuyama. He was the 90s version of Jordan Peterson. A sober academic… who somehow exploded into the high heavens and became an international celebrity.

But unlike Peterson, Fukuyama did it without the help of YouTube. Instead, he did it with a book called The End of History and The Last Man.

In that book, Fukuyama prophesied that there be some standing here (meaning 1992, when the book was published)… who will not taste death before they see liberal democracy ruling the world.

That seems a bit naive today. We got empires like China and Russia on the ascendant… we got huge corporations, controlling more power than most elected bodies… we got the Taliban flag, hoisted over Kabul once again.

But whatever. That’s how it goes with predictions. Most predictions, even by experts or otherwise smart people, end up ridiculously off the mark. In fact, a reliable way to get a laugh is to bring up stupid past predictions:

“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.” — Charlie Chaplin, 1916

“There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered at will.” — Albert Einstein, 1932

“Everyone’s always asking me when Apple will come out with a cell phone. My answer is, ‘Probably never.'” — David Pogue, The New York Times, 2006

No matter. Francis Fukuyama became a star by making a bold prediction. And so can you.

Because like kicking the cat, predictions give us a feeling of control in an out-of-control world. And as the singularity nears… and as the fog over the horizon continues to get thicker, limiting our field of view with each passing month… we as a society feel more and more need for dramatic, outlandish, and yet believable predictions.

That’s why I keep making my ongoing prediction about the end of marketing. Or at least the end of classic-style DR marketing, with its flashing neon signs and blaring warning sirens.

My personal bet for the future is on influence instead of persuasion… insight instead of desire… and breakthroughs in print instead of salesmanship in print.

So make a prediction. Even if it ends up being proven wrong. That’s my free idea for you to start building influence today.

I have more such ideas inside Influential Emails, the training I’m offering right now. In fact, I got got to thinking about this prediction stuff because of my “12+4 Most Influential Emails.” This is one of the free bonuses inside my current offer.

This free bonus contains 12+4 emails, including one which influenced me more than any other email I’ve ever gotten from a marketer. The email was all about a prediction. And the crazy thing is, the prediction didn’t even come from the marketer who wrote the email.

Instead, it came from somebody else… writing in another format, years earlier.

That’s the power of influence, and of influential writing.

The initial idea stuck around… lived on in somebody else’s head… made its way into my head… and I will now be passing it on to people who join my Influential Emails program.

Perhaps that will be you. Or perhaps not. But if you’d like more info to help you make that decision, I predict you’ll soon find it here:

https://influentialemails.com/