The 10 Commandments of A-list Copywriters

My first 1-star Amazon review

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It finally happened. I finally got my first 1-star Amazon review.

I wrote back in May about how I had gotten a 1-star review of my “10 Commandments of A-list Copywriters” on Goodreads, a book review platform.

That review was in Serbian, a language that I understand. The gist of the review was an attack on direct response copywriting. “Outdated!” “Cringe!” My poor book, which has the word “copywriters” in the title, apparently attracted somebody who loves to read about a topic they hate.

That’s okay. Because I wrote an email about that review and I profited from it.

But I’m not sure I can profit from my first 1-star Amazon review. Because a while back, Amazon started allowing reviews that don’t say anything, but simply just pick a number of stars.

What precise and profound comment did my reader mean to express by choosing a single star for my book?

Perhaps the reader had some genuine gripe or even a legitimate critique of the actual content.

But perhaps he or she read the book and thought it was great, and wanted to reward me for writing it: “This book is so good it reminds of my home state of Texas! Here’s a lone star fer ya.”

Or perhaps this reader thought the book was too valuable to share, and wanted to discourage others from reading it and getting good ideas from it also.

Unfortunately, we will never know.

Instead, in order to profit from this zero-content review, let me tie it up with something more substantive. And that’s a message I got last week from Kieran Drew.

As you might know, Kieran is a bit of a star in the creative entrepreneur space. He has close to 200k followers on Twitter. He also has a big and growing email newsletter, with over 25k readers.

Earlier this year, Kieran launched a course about writing, High Impact Writing. Over the course of two 5-day launches, he sold over $300,000 worth of this course to his audience.

But back to the message Kieran sent me last week.

​​It simply said, “hope you’re well mate, continuing to spread the good word.”

​​Beneath that was a screenshot of a tweet that Kieran wrote earlier that day:

===

Copywriting is the most important skill for any creator.

My 5 favorite books (if you’re a beginner, read in this order):

1. Adweek Copywriting Handbook
2. Great Leads
3. Cashvertising
4. 10 Commandments of A-list Copywriters
5. Breakthrough Advertising

===

I’ve never read Cashvertising. But the others I have read, and multiple times each. It kind of tickles me to be included on a top-5 copywriting list along with Joe Sugarman and Mark Ford John Forde and Gene Schwartz.

I’ve been pushing my 10 Commandments book pretty hard over the past few days.

Today is last day will be pushing it for a while.

Of course, you can choose to buy it today or you can choose not to. There’s no urgency, beyond the fact that people who care about writing and know about online business success think that what’s inside this book is valuable.

It might be so for you too. If you’d like to stake $5 on it to find out:

https://bejakovic.com/10commandments

Write 10 books instead of one

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A few months back, I made an offer to help people on my list write a book — if they already had a catalogue of content such as daily emails, blog posts, or secret diary entries.

Some people who expressed interest had too little such content.

Not good. That means too much writing for me personally, and I’m not interested in becoming a full-time ghostwriter.

But some people had too much good content. A million words written or more, across thousands of emails.

Where do you possibly start with that? Or where do I?

I don’t have a great answer. But I will claim one thing:

It’s often easier to write a series of ten books than to write a single, one-off book.

Hear me out.

First off, it’s important to remember that the definition of what makes up a book in today’s world has changed.

A collection of words no longer has to be as much of a blunt weapon as Gone With The Wind in order to count as a book.

My own 10 Commandments of A-List Copywriters book, which has brought me hundreds of high-quality readers and tens of thousands of dollars in new sales, runs all of 12,266 words.

Ben Settle’s first Villains book, the book I believe has done the most for his positioning, has 118 tiny pages, and that’s with a giant font and US-national-debt-sized margins.

And yet, I never had nobody complain that my book is too short. I doubt Ben has either.

Today, in books as in sales letters, it’s not really length that makes the difference either way. Rather, it’s the concept, the headline or title, the “big idea”.

That’s why I say it’s easier to write, or at least honestly commit to write, 10 books rather than one.

Writing 10 rather than one forces you to be more specific, concrete.

It forces you pump out more decent ideas, rather than trying to come up with a single brilliant breakthrough.

And of course, it forces you to keep each of your ten books, including that crucial first one, short and manageable, rather than trying to squeeze in too much out of some subconscious guilt or worry.

Anyways, something to keep in mind if you want more influence via book publishing.

It definitely helps to have a big catalogue of previous writing, which you can then shape into a new book, or perhaps more easily, into five or ten.

In other news about influence:

Tomorrow, inshallah, I will make available my Influential Emails training. That training reveals some of the tricks I use to make my emails more interesting and influential than the average email writing bear.

It’s how I’ve produced content that could easily fill 10 tiny but effective Kindle books.

If you’re interested in Influential Emails, you will want to get on my email list first. Click here to do so.

The IOU theory of copywriting

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I read once (in a book) that credit, aka debt, came way before money. In other words, an IOU — a little slip of clay tablet commemorating the three sheep you gave to me — is a more powerful economic idea than gold coins.

I also read once (in an email) that copywriter Gary Halbert said the most powerful human motivating force is not self-interest… but curiosity.

Is there a connection between these two powerful facts?

Clearly. Because I personally think of curiosity as an IOU.

You give a couple of IOUs to your reader right in your headline. “I promise to pay you some valuable information,” each IOU says, “just give me a bit of time.”

As long as you’re in the reader’s debt, as long as he’s holding one of your IOUs, he sticks around. He wants to get paid.

The good thing is that you can give your reader a new IOU before paying off an old one. That way you can keep him around. But be careful.

If you start handing out too many IOUs… if the debt you’re incurring is too outrageous… if the repayment period is too long… then your reader is likely to get frustrated.

“This guy is never gonna pay up,” he will say. “This is just worthless paper.” He will throw away all your IOUs into the river, and along with them, your sale.

In other words, don’t overdo your debt of curiosity. But do do it.

And if you want some technical pointers on how to do curiosity in your sales copy, why, I’ve got just the thing.

It’s hidden right there inside Commandment III of my book on A-list copywriter commandments.

In case you haven’t checked this book out yet, but are a bit curious, here’s the link:

https://www.bejakovic.com/10commandments

Two marketing legends try and fail to pronounce my name

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A few days ago, reader Sam wrote in to tell me a curious fact:

On a recent episode of the Chris Haddad podcast, Chris and IM guru Matt Bacak spent a bit of time trying to figure out how to pronounce my name.

Matt: “B-E-J-A-K-O-V…”

Chris: “Buh-Jack-Oh-Vick? I think that’s how you pronounce it?”

[No, it’s not. But I can’t blame anybody for not knowing for what to do with this salad of letters.]

The context is that Chris, the very successful marketer and copywriter I wrote about yesterday, asked Matt, a legend in the direct response field, which copywriting books Matt recommends to people.

Matt had two recommendations.

The first was Evaldo Albuquerque’s 16-Word Sales Letter.

The second was Johh Buh-Jack-Oh-Vick’s 10 Commandments of A-List Copywriters.

I was chuffed to hear that Matt and Chris were discussing my book.

But it wasn’t a complete surprise.

About a year ago, Matt had written me an email telling me how he recommends my book to people inside his mentoring program. At the time, I was a little too denso to do anything with Matt’s endorsement.

So if you really need a marketing and copywriting lesson in today’s email, then my message to you is:

​​Don’t be like me.

In other words, ​when doing marketing for yourself, treat yourself as you would a client, including being aggressive about collecting and using testimonials.

If you are a freelance copywriter or marketer of any stripe, I can almost guarantee that’s the most valuable thing will hear today.

​​But perhaps you don’t believe me.

Perhaps you want more copywriting and marketing advice, so you can compare which one is the most surprising, new, and useful for you.

​​If so, I have ten more copywriting and marketing commandments to share. Inside of a little book publicly endorsed by Matt Bacak. You can find the entire collection here:

https://bejakovic.com/10commandments

Nigerians get in for free, others like me have to pay $1,200

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Today I was planning to write an email about marketer Travis Sago, and how he says that, if you have the right offer and you put it in front of the right people, you can sell for 4-figures+ just by sending a description of the offer in an ugly Word document.

And no, this is not a pitch for Ian Stanley’s hot new “Word Doc Millions” course.

Instead, the key is that bit about having the right offer (pretty important)… and the right people (hugely important).

So that was the email I wanted to write today. I thought I could illustrate it by talking about the presentation I gave last night, and the little offer I made and successfully sold at the end, without even an ugly Word doc.

But then this morning, something happened and foiled my plans completely.

I woke up. Opened up my email. And within about 6 minutes, I had PayPaled $1,200 into the unknown, for an offer I had never heard of before, and which honestly worried me a little.

There wasn’t an ugly Word doc to sell this offer either.

Instead, there was an ugly sales page, though there wasn’t really any selling done on it, not even a headline. Just a bunch of photos of random people… reverse type… and what seems to be an intentionally slapdash description of what you might get.

What’s worse, a part of the offer is that, since “Nigeria is the next hot bed of talent” for the direct response industry, Nigerians get this offer for free while everyone else has to pay.

“Is this for real?” I asked myself. “Or is this some kind of prank?” It actually made me a little anxious about the money I was sending out.

And yet I did it. It seems to be okay. I got a confirmation email, from David Deutsch no less.

So let me get back to Travis Sago and tell you about this offer:

It’s just a bunch of Zoom calls, put on by copywriter Aaron Winter.

Never heard of Aaron?

Neither had I, until a few years ago, when I joined Dan Ferrari’s coaching group.

Dan, as you might know, was the star copywriter at The Motley Fool. Then he left and started writing a bunch of controls for other financial clients, including Agora Financial.

I wrote about Dan in Commandment IV of my 10 Commandments of A-List Copywriters book. That commandment was based on an insight Dan extracted from the first sales letter he wrote in the health space (as far as I know), which tripled response over the control and sold out the entire supply of Green Valley’s telomere’s supplement.

So Dan is really what you might consider an A-list copywriter.

And Aaron Winter was Dan’s copy chief at The Motley Fool… and Dan’s partner (and still copy chief) at Dig.In, the marketing agency they started after they left to work for themselves.

Dan’s coaching group was the moment in my copywriting career where I went from scraping by to making good money as a copywriter. I learned a lot and continue to learn a lot from Dan. And Dan learned a lot and continues to learn a lot from Aaron.

But Aaron never had a blog, newsletter, or book. He never offered any kind of public training.

Until now.

Are you getting an idea of how this works?

The right offer… in front of the right people… and 6 minutes later, a $1,200 sale.

Well, unless you’re Nigerian. Then you get in for free.

At this point, you might expect me to link to the ugly sales page for this Aaron Winter offer. But if you really are the right prospect for this, you will have to jump through a few hoops. As a first step, I’d suggest getting on the email lists of some of the Dig.In people, such as Dan Ferrari or Ning Li.

As for me, I have to put an offer in front of you to wrap up this email.

No ugly Word doc here either. But there is an ugly Google Forms page, my consulting intake form.

If you want my advice and guidance in putting together the right offer and getting it in front of the right people, you can get started below.

Albanians get in for free. Everyone else has to pay. Here’s the link:

https://bejakovic.com/consulting

About that time Israeli jets bombed a US Navy ship

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“We’re under attack, send help!” is probably what Captain William L. McGonagle yelled over the radio.

McGonagle commanded the Navy spy ship USS Liberty, stationed in the Mediterranean sea, in international waters off the coast of Egypt.

Four Israeli jets had just fired rockets and dropped napalm bombs on the Liberty.

In that initial attack, nine US navy men died. 60 were wounded, McGonagle among them.

Then Israel dispatched a second attack, made up of high-speed torpedo boats.

These boats fired torpedoes on the Liberty, and strafed the lifeboats that the Liberty had launched.

McGonagle succeeded in evading all but one of the torpedoes, which damaged the Liberty heavily. He also finally made contact with the aircraft carrier USS Saratoga.

The Saratoga dispatched 12 US jets to defend the Liberty. But when word of this reached Washington, US Secretary of Defense Robert McNamara ordered the jets to retreat. It was never made clear why.

All in all, in the combined air and torpedo-boat Israeli attacks, which lasted for two hours, 34 Americans servicemen died and 171 were wounded.

Shocking, right? I’d never heard about this incident until today. I found it surprising and new. I thought you might find it surprising and new as well.

The truth is, today I had no ideas for a story to open up this email with.

I also had no valuable takeaway to give you.

I didn’t even know what offer to make.

So really I had nothing, zero, in all three main dimensions of your standard copywriter’s daily email.

The good news is I figured out a takeaway eventually.

Takeaway: You gotta have an occasion for your copy. In other words, your sales copy has to answer the question, why now?

I first heard this idea from A-list copywriter Dan Ferrari. An occasion is standard in financial copy. But it’s a very powerful idea that works in other markets just as well.

For example, Dan once wrote a sales letter in the health space that tripled response over the control. In large part, he did it by using an occasion to frame the promotion.

So that’s the valuable takeaway today, have an occasion.

What about the offer? I also figured that out:

My 10 Commandments of A-list Copywriters Book.

I just told you Commandment IV.

And really, if you comb through my emails over the past few years, you will also find all the other nine commandments, in more or less disguised form.

But if you would like to read them all, undisguised, in a quick and fun package, for just a few dollars, you can get a copy of the entire 10 Commandments book here:

https://bejakovic.com/10commandments

So that takes care of the marketing takeaway and the offer.

And clearly, I also figured out a surprising story to open up with.

I did that by reading a bit about what happened on today’s date in history. Because the Israeli attack on the USS Liberty happened on today’s date, June 8th, exactly 55 years ago. That’s why I’m telling you this story today.

This “on today’s date” is not something that will work as an occasion for a long-running sales letter. But it’s a good fallback for daily emails like this one.

So let me wrap up this email and the story of the Liberty:

Israel apologized later, paid a $6.5 million restitution, and said it had mistaken the Liberty for an Egyptian warship.

But many American officials and military personnel, including those who served on the Liberty, believe the Israeli attack was intentional.

One theory is that the Liberty was attacked because it was a spy ship. It would have intercepted and discovered Israel’s secret plans for the controversial invasion of the Golan Heights, which happened the next day, on June 9th.

I might use the occasion of that Golan Heights invasion to write another email tomorrow.

But for today, I gotta make you my offer. I won’t even make you scroll up for it. In case haven’t yet got a copy of my 10 Commandments book, you can do so here:

https://bejakovic.com/10commandments

Spanish A-list copywriter makes me an indecent proposal

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Last year in September, I kicked off the third run of Copy Riddles, my program for learning copywriting by practicing bullets.

As part of that September run, I had a little each week for the best bullet. Anybody who wanted to could send me their bullets. The winner got a prize, usually a book on marketing and copywriting.

(The contest has since been shuttered, since I spun off a complete coaching program to go with Copy Riddles.)

Anyways, the very first week and the very first contest, out of something like fifty submissions, the winner was Rafa Casas, a Spanish-speaking and Spanish-writing copywriter.

Rafa’s first bullet won because it was so simple and promised such a clear and desirable benefit.

But Rafa kept submitting bullets for later bullet contests (no dice, you can only win once). Still, he had such clever and persuasive ideas that I was sure he will be a big success soon.

And it seems to be happening.

Rafa is now writing copy for a number of clients in Spain.

He’s also offering his own email copywriting coaching to a few clients, based on his experiences writing two daily email newsletters.

And from what I understand, he recently won some kind of fancy award in Spain, recognizing his wizard-like copywriting skills.

Put all this together, and I think it qualifies Rafa as an A-lister in the Spanish copywriting world.

And if you wonder whether Rafa really has the hard results to back up being called an A-lister… then I’ll tell you that copywriting stardom is more about endorsements, legend, and mental shortcuts than it is about results.

That’s something to ponder if you yourself have aspirations to become an A-list copywriter.

But back to the indecent proposal I promised you in my subject line. A few days ago, Rafa sent me the following email:

It turns out that this afternoon while I was waiting for my daughter to do her yoga class, I read, as I always do every Thursday afternoon with a coffee, the book I always read while I´m waiting for her: The 10 Commandments of A-list Copywriters, and I have come up with a business with which we will not become millionaires (not for now) but it will not cost us money either.

What do you think if I translate your book into Spanish and we try to sell it to the Spanish-speaking world as well?

Of course I wouldn’t charge you anything for doing it, well not in money at least. The idea is that while I translate it and we try to sell it, I can learn from you the strategy that we implement to sell it, for example.

Immediately upon reading Rafa’s message, I drifted off into a pleasant fantasy. I saw myself being interviewed on CNN, with all the different translations of my book on a shelf behind me.

“So Bejako,” the CNN anchorwoman asked me, “what can you tell us, as an internationally read copywriting expert whose books have been translated into multiple languages, about the recent news of monkey pox? Is this something to worry about? Is washing our hands with soap enough? And are there influence and persuasion principles we can learn from this?”

My dream balloon popped. I fell back to reality.

I realized was that Rafa’s proposal was indecent. But only in the original sense of that word, meaning not suitable or fitting.

Because while I would love to have a Spanish-language version of my book, it’s probably not worth Rafa’s time to translate it. Either for the money we could make together, or for the learning experience of how I might promote that book.

My feeling on these Kindle books is that they are valuable for credibility and as lead magnets.

They siphon people from Amazon into your world. They sit there, more or less passively, and do their work. In my experience, most of their value comes without any added promotion, outside of some very basic Amazon ads and occasional mentions in this newsletter.

Maybe you think that’s a cavalier attitude about promotion for somebody who calls himself a marketer.

Perhaps. But perhaps it’s about the best use of your time.

So in case I haven’t piled on the value in this email sufficiently, I will give you one last practical tidbit. It comes from James Altucher.

James is an interesting and quirky Internet personality. He has written and published 20 books, both fiction and non-fiction. And he’s doing something right, because he has amassed a huge audience… sold truckloads of books… and even had a WSJ bestseller with a book he self-published.

Here’s the book-marketing tidbit. James asks:

What’s the best way to promote your first book?

Simple.

Write your second book.

That’s what I’m planning to do to promote my 10 Commandments book. Along with, of course, occasional mentions in this email newsletter.

So if you don’t have a copy of the 10 Commandments of A-list Copywriters… and you want to find out why a star in the Spanish copywriting sky like Rafa might want to read this book every Thursday afternoon… then take a look below:

https://bejakovic.com/10commandments​​

The #1 rule for independent thinking

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One day not so long ago, I was taking a short six-hour break to poke around the Internet, when I saw a trending article that made me chuckle. The title read:

“25 Anti-Mimetic Tactics for Living a Counter-Cultural Life”

I chuckled because the term mimetic — how humans imitate each other — exploded in popularity in the second half of last year. The source of the explosion was the book Wanting, which was published last June and soon after became a bestseller. Suddenly, mimetic was everywhere.

And that to me was the funny bit.

Mimetic the term is itself mimetic. And so that article about anti-mimetic strategies is a little like writing,

“An Independent Thinker’s Guide to Independent Thinking for Other Independent Thinkers”

I bring this up because of a fundamental belief I have, which I want to share with you. Maybe it will resonate with you, and maybe it will even be valuable to you in some way. My belief is this:

If an idea is worthwhile, it will still be worthwhile in a year from now.

On the other hand, if an idea seems worthwhile today, there’s a good chance it won’t seem so in a year.

This leads to a simple rule:

Only give your attention to the many ideas that have survived for at least a year. Articles, books, scientific theories, comic strips, cocktail recipes, Saturday Night Live skits, terms and phrases.

And yes. I understand the contradictory nature of sharing this idea with you in a disposable daily email. The only thing I can say is that I’ve never shied away from contradicting myself.

Anyways, Wanting, the book, was published on June 1, 2021. I still haven’t read it — and I won’t, at least until its one-year anniversary. That’s what I recommend to you as well.

But maybe you’re looking for something to read.

Maybe even something that’s been around for more than a year.

In that case, I can further recommend a little book I wrote and published some 18 months ago.

It collects 10 ideas — some of them a few years old, some a few decades, one almost a century — from 10 of history’s most successful and most influential direct marketers and copywriters.

To find out more or to grab a copy:

https://bejakovic.com/10commandments

Gary Bencivenga: The best way to create an offer that sells

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Today I found myself in a hypnotic trance, reading through an article titled,

“Charlie Munger: 20 Book Recommendations That Will Make You Smarter.”

When I got to the end of the article, I slowly started to wake up.

“What the hell am I doing?” I asked myself. “How many thousands of books do I already have on my to-read list? Why did I need to click on this article and why did I make it all the way to the end?”

It might be obvious:

It’s because it’s Charlie Munger’s recommended books. And Charlie Munger is a successful and smart guy… so his recommendations might make me smarter and more successful too. At least that’s how my brain rationalized it.

In my mind, this goes back to the advice of Gary Bencivenga, the man many have called the “best copywriter in the world.”

Gary’s entire copywriting philosophy was built around proof. And Gary believed that, while proof in your copy is great, proof embedded in your offer is even greater.

When I think a bit, I see that’s what got me to click and consume the “offer” of that article today. Because that article could just as well have been,

“Charlie Munger: 20 Negotiation Tips That Will Make You Richer.”

Or, “Charlie Munger: 20 Mental Models That Will Make You Stronger.”

Or, “Charlie Munger: 20 Indian Dishes That Will Make You Fuller.”

With any of those offer variations, but with Charlie Munger again at the core, I probably would have still wound up in a trance.

And vice versa.

Imagine that same article had been titled, “20 Really Fantastic and Valuable Book Recommendations.”

​​And if you go to read the article… there’s a case study right up top of Charlie Munger… and how he made a bunch of money by applying an idea from the first book on the list.

Yes, that case study would be proof. And yes, it would be valuable. But it would be nowhere as valuable as basing the entire offer around Charlie.

But perhaps I’m not making this “proof offer” idea clear. So consider something Gary Bencivenga himself did.

At some point in the 70s, Gary started working for a direct response marketing agency. Gary wrote an ad for the agency itself to hunt for new clients. He ran the ad in the Wall Street Journal — and got his agency swamped with new work.

How did he do it?

Well, there was a ton of proof throughout the entire ad. How the agency works… how they reward copywriters… case studies of past clients.

But all that was nothing compared to the actual proof-centered offer. The entire ad was built around that offer. In fact, it featured right in the headline:

“Announcing a direct response advertising agency that will guarantee to outpull your best ad.”

So there you go. Build your offer around an embedded proof element, and watch your prospects get into a buying trance. But…

Perhaps I’m still not making this “proof offer” idea clear enough.

In that case, you might like to read more about it.

And you can do so in Commandment I of my little book, The 10 Commandments of A-List Copywriters. Yes, I took Gary’s advice when titling that book. For more info:

https://bejakovic.com/10commandments

My second brush with death

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A few days ago, I sent out an email about a girl who secretly reminded me of a bear — in all the best ways. After I sent that email out, I posted it to my site as a blog post… and then I got the following message:

“A bear huh wtf!”

It turns out that every few months, this girl checks on me via my blog. And thanks to famous female intuition, she picked just the right day, with just the bear story right at the top.

As soon as I saw her message, I spun around and looked at my front door. A thin, half-inch board of plywood.

A cold sweat ran down my back. I imagined her showing up at my door at any moment… and with one mighty swipe, tearing it off its hinges and— well, I should be careful what I say. She might be reading.

So let me switch gear:

Yesterday, I wrote about my more real recent brush with death — a car that fell out of the sky in front of me.

When I wrote that email, I hadn’t yet thought of any clear marketing takeaway for you.

Well, I’ve since thought of an obvious and powerful takeaway. And since it goes just as well with the topic of today’s email, I’ll share this idea with you now.

This marketing idea was a revelation to me when I first heard it. That’s why I even included it as Commandment IV in my 10 Commandments of A-List Copywriters.

The commandment is simply to give an occasion to your promotion. Give the reader an excuse to buy by answering the question, “Why am I hearing about this now?”

Of course, crap, transparently false occasions won’t do much and can even hurt you. (“Oh no! We’ve overstocked our warehouse again! Tee hee, so naughty we are! Oh well, time for a sale…”)

But if you can make your occasion feel real — cars falling out of the sky, a furious girl on a rampage — then you might have yourself a sales multiplier.

That’s one reason why I think Daniel Throssell’s Black Friday campaign this year did so well.

His feud with Matt Bockenstette gave it an occasion and made it feel real. People are starved for things that feel real, and so this feud made people pay attention and maybe gave them an excuse to buy.

And that’s the key point. Maybe, an excuse to buy.

Because I’ve seen so many successful and competent marketers lately… gnashing their online teeth and shaking their online jowls. “That Throssell character! And his shameless controversy seeking! Rrrr… rrreprehensible!”

I don’t know what this reaction is about.

It could be some honor among thieves thing. “Of course we want to agitate the shit out of our prospects — it’s ultimately good for them. But come on, not when we’re the prospects!”

Or perhaps it’s just shortsightedness. Thinking that Daniel somehow cheated his way to a big win.

I don’t doubt the occasion of the feud helped. But it would have multiplied a big fat zero had Daniel not had by far the best offer… and a relationship with his audience that’s tighter than anything I’ve personally ever seen.

And if you’re wondering what my stake is in all this:

Daniel’s been generous to me and we are on good terms. But perhaps you can believe me when I say I’m not shilling for him.

In part, because he doesn’t need me to.

In part, because I have my own offers to promote.

Well, that’s not really true. All I have is one single, tiny offer.

Because while my Influential Emails training is wrapped up for now… while Copy Riddles is in the hangar, getting spit-shined for its January 2022 flight… and while I work on new offers that I will launch over the coming months…

All I really have on offer is my tiny Kindle book, 10 Commandments of A-List Copywriters.

Among other things, this book will give show you A-list occasions, done right.

And speaking of which, if you haven’t bought this book yet, I’d appreciate if you’d do it now. I could really use the money — I’m looking to invest in a steel door for extra protection. Here’s how you can contribute $5:

https://bejakovic.com/10commandments