Promotions

MVE cancelled

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No, not Most Valuable Email.

The MVE that’s been cancelled is the Most Vivian Event, the big promotion I announced yesterday.

I had hoped to use this event to pull every remaining non-buyer on my list and get him to buy Most Valuable Email, will-he, nill-he.

My plan was to use I know about promos inside the Most Vivian Event — structure, copy, and most importantly offer:

An “Italian lottery,” giving new buyers a good chance to get MVE free…

A stack of free bonuses that I’ve sold for good money before, totaling the price of MVE and more, so even if somebody didn’t win the “Italian lottery,” they would still feel like they’re getting a steal…

An entirely new bonuses as well, which would reveal all the thinking that went into this promo — basically a little promo course built around a specific case study, to make this MVE offer so valuable that if you ever send any kind of emails, the investment would pay for itself with this one new bonus alone.

I had grand plans to make this event fun, epic, and undoubtedly immensely successful. Except…

It’s all been cancelled.

Reason why:

Each time I got near to settling on the final offer for the Most Vivian Event, I kept bouncing into one problem:

“What do I do with previous buyers?”

I have a long-standing policy to reward early buyers for buying for me. That means I grandfather previous buyers into any upgrades, new runs of a course, or bonuses I end up offering in the future. It also means I don’t feature discounts.

Yesterday, when I had the initial idea for this new promo, I shrugged this question off.

I told myself I’d figure out some way to incentivize new buyers… to reward previous buyers… and to have this promo make business sense for me personally.

But no matter how I structured this offer, there was always one end of the triangle — new buyers, old buyers, me — that was left high and dry.

I realized it’s not a matter of what bonuses or incentives I end up offering. It’s simply a consequence of my “reward previous buyers” policy, and the fact that I have hundreds of previous buyers of MVE.

That’s why I’ve actually never run a bonus- or discount-based promo for any of my offers, outside of a launch. I just never realized it until yesterday.

You might say I’m being stubborn to stick to this policy. And that’s exactly right. Because I want people to believe a few simple certainties when they think of me.

One of those simple certainties is that I won’t screw over previous buyers. I don’t ever want my buyers to think, even in passing, “Huh, maybe I should have waited to buy this, this new deal is better than what I got.”

Yesterday, I wrote that I had clearly been falling short by continuing to sell MVE on its merits alone.

Some people who could benefit from MVE — like Vivian, who wanted something for “coming up with interesting ideas and presenting it in a concise and compelling way” — never even considered buying.

Frankly, that falling short will most likely continue.

But if you have been on the fence about MVE for a while, I do have a special offer for you today. It’s nothing like the spectacle I was planning on. But you can decide whether it’s enough to get you to take me up on Most Valuable Email today.

I’m calling this offer the “Shangri La” MVE offer. And that’s because like Shangri La, the two parts of this offer only appear once every fifty years. Specifically:

1. I normally don’t offer a payment plan for Most Valuable Email. I did offer a payment plan for MVE once, as a joke, for one day only. Well, like Shangri La, the payment plan is back, and not as a joke.

You can get MVE for $99 today and then two more monthly payments of $99. This payment plan is there to make it psychologically easier to get started — in my experience, people take up payment plans not because they cannot afford to pay in full, but simply because it feels like a smaller commitment.

2. I am also offering a bonus, which I’m calling Shangri La Disappearing Secrets.

Over the past years, I have periodically sent out emails where I teased a secret, which I then turned into a disappearing, one-day bonuses for people who took me up on an offer before the deadline.

Inside this Shangri La Disappearing Secrets bonus, I have collected 12 emails that teased 12 secrets — and I have revealed the secrets themselves. These include:

* An email deliverability tip that is so valuable I decided not to share it publicly, but only with buyers of MVE. This tip is something that multiple people have told me I should turn into a standalone course or training — which I most probably will do one day.

* Stage Surprise Success. Step-by-step instructions for creating effective surprise in any kind of performance, whether thieving, magicking, comedy, drama, or simply writing for impact and influence. And no, it’s not just shocking people with something they weren’t expecting. In fact, it’s kind of the opposite of that.

* A daring idea to grow your list and build up your authority at the same time. I have not yet had the guts to put it into practice, even though I have lots of reasons to believe it would work great to build my own authority, and get me more high-quality leads than I’m getting now.

* A persuasion strategy used by con men, pick up artists, salesmen, even by legendary copywriters. I ran a little contest in an email to see if anybody could identify this strategy based on a scene from the movie The Sting. Out of 40+ people who tried to identify the strategy, only 2 got it right.

* An incredible free resource, filled with insightful and proven marketing and positioning advice. This resource comes from a man I’ve only written about once in this newsletter, but who has influenced my thinking about marketing and human psychology more deeply than I may let on — maybe more deeply than anybody else over the past few years.

* Magic Box calls-to-action. Use these if you don’t have a product or a service to sell yet, or if you only have a few bum offers, which your list has stopped responding to every day. Result of a “magic box” CTA when used by one of my coaching clients: the first hand-raiser ever for an under-construction $4k offer.

* A new way to apply the Most Valuable email trick, one I wasn’t comfortable doing until recently. Now that I’ve started using it, it’s gotten people paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

* Steven Pressfield (the author of the War of Art and the Legend of Bagger Vance) used to write scripts for porn movies. He once shared two porn storytelling rules. I’ll tell you what they are, and how smart marketers, maybe even me on occasion, use one of these rules in their own sales copy and marketing content.

* A list of 14 criteria of truthful stories. I’m not saying to get devious with this — but you could use these criteria to jelly up a made-up story and make it sound absolutely true. More respectably, you can use these criteria to take your true but fluffy story and make it sound 100% gripping and real.

* Why I drafted US patent application 16/573921 to get the U.S. Government to recognize my Most Valuable Email trick as novel, non-obvious, and having concrete, practical applications.

* Two methods for presenting a persuasive argument, as spelled out by Daniel Kahneman in his book Thinking, Fast and Slow. I illustrate these two methods with a little public debate that Daniel Throssell and I engaged in via our respective email newsletters. Daniel and I each adopted opposing methods, just as described by Kahneman.

* An infotainment secret I stole from Ben Settle. As far as I know, Ben doesn’t teach this secret in his books or newsletters — I found it by tracking Ben’s emails over a 14-day period and spotting Ben using it in 8 of those 14 emails. And no, I’m not talking about teasing, or telling a story, or stirring up conflict. This is something more fundamental, and more broadly useful, even beyond daily emails.

So there you go. My Shangri La MVE offer:

A payment plan for Most Valuable Email that only appears twice in a century… and 12 bonus persuasion secrets.

This offer is good until tomorrow, Friday Oct 11, at 12 midnight PST.

If you’re at all interested, the time to act is now. That’s because of that simple certainty I wrote above — there won’t ever be a better time.

I won’t be running big promo events for Most Valuable Email, because it doesn’t fit my policy of treating previous customers with respect.

On the other hand, if you get MVE now, you will also be eligible for any future disappearing bonuses I might offer with it, or any other special offer or real I will make to new buyers also.

If you’d like to take me up on this Shangri La offer, before it disappears:

https://bejakovic.com/mve

P.S. And yes, if you have already bought MVE, you also get the Shangri La Disappearing Secrets. No need to write me for it. I’ll add it straight inside the MVE course area, right under the MVE Swipes document.

Where am I falling short here?

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The survey I ran a few days ago keeps giving, including some pretty, pretty shocking gifts.

For example, yesterday, a reader named Vivian filled out the survey. As her single biggest challenge with her email list, Vivian wrote:

“Coming up with interesting ideas and presenting it in a concise and compelling way.”

In the field about what difference it would make to get a solution to this challenge, Vivian explained:

“It would help me produce more effective email campaigns that produce better results.”

And in the field about how difficult it’s been to find a good answer to the above dilemma, Vivian selected:

“Very difficult”

When I read this, I heard a voice in my head. It was the voice of a ghost, of negotiation coach Jim Camp, who died back in 2014. Camp’s voice said:

“What in the world am I doing wrong? Where am I falling short here?”

Clearly, I’m doing something very wrong.

I checked and Vivian has been on my list for over a year.

In that time, I have promoted my various email trainings, including my Most Valuable Email program, hundreds of times.

Vivian hasn’t bought MVE, even though the core promise of MVE is a different way to present your ideas in email from what everybody else is doing… a way that produces concise and compelling emails that even grizzled, wary, and sophisticated marketers and copywriters find interesting.

The only thing I can think of right now is that I’m not doing a good enough job selling what I got.

The price for Most Valuable Email is $297.

Is that expensive?

Sure.

But I exported all my ThriveCart transactions a few days ago. I’ve been using ThriveCart as my shopping cart for the past 18 months.

On average, during these 18 months, I’ve been able to turn 12.7% of my newsletter subscribers into buyers. And on average, over those 18 months, each of those buyers has paid me $354.69.

Is that good? Bad? I don’t know.

I do know these numbers have allowed me to fully replace my freelance copywriting income, which was my main source of income for 5+ years, and which many people would find enviable.

I can also tell you I got the numbers above without any kind of continuity offer… without running a high-ticket coaching program for all but a few of those 18 months… and without counting the half dozen or so affiliate promotions I’ve run during that time, which would probably add another $100 or so to that average customer value.

I’ve been making the claim over and over that Most Valuable Emails are the #1 reason I’ve been able to stick to writing this daily newsletter and getting the kinds of results above.

The MVE trick has made me, and continues to make me, an exponentially better copywriter and marketer.

Plus it’s simply fun for me to write Most Valuable Emails regularly… and it produces emails that surprise readers and keep them reading, whether they buy or not.

It’s ain’t just me, either.

On the MVE sales sales page, I have a testimonial from Thomas Lalas, the director of retention marketing at Everyday Dose. Thomas sent out a Most Valuable Email to Every Dose’s 100,000+ list. Result, in Thomas’s words:

===

This email was the highest-converting single-email campaign sent to the non-buyers of all time.

Usually we get such results with 2- or 3-part campaigns, typical in launches.

Interesting to explore this [Most Valuable Email] method further.

Will likely make it a part of our welcome flow, too.

===

But I’ve been yappinatin’ about all this for a long time now.

Vivian still hasn’t bought.

Maybe you haven’t either.

Like Camp says, clearly I’m doing something wrong. I want to change that.

So I spent this morning scheming up something I’m calling the “Most Vivian Event.”

I don’t ever use personalizations in my emails, so I won’t try to make this the “Most [firstname] Event.”

But if you haven’t gotten MVE (the product) yet, and more importantly, if you haven’t been using the Most Valuable Email trick in your emails, this event applies to you too.

The Most Valuable Email trick really has been that valuable to me, without any hyperbole. And it can be the same for you — if I don’t keep falling short, and if I can finally persuade you to try it out.

I wanted to kick off the Most Vivian Event today… but with the grand plans I came up for it, I realized it will take a bit of time to set up. Tomorrow is the soonest I can do it. Full details in my next email. Be there?

Last notice: “ONE-TIME Inflation-BUSTING Sale”

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Today is the last day to get a copy of Lawrence Bernstein’s “How To Turn Fascinations Into Fortunes,” which normally sells for $97, for just $7.

Lawrence has been good enough to make this deal available to you, because you happen to be a subscriber of this newsletter.

And… to fight against inflation?

Well maybe. But today’s subject line is one I wrote because I’m a regular subscriber of Lawrence’s Ad Money Machine monthly subscription. Lawrence recently wrote about a successful renewal letter that used that “Inflation-BUSTING” headline, so I’m trying it out today.

If you’d like to get a sense for extensive direct marketing knowledge, expertise, and archive that Lawrence brings to what he does, without signing up for a Lawrence’s monthly subscription offer, then “How To Turn Fascinations Into Fortunes” is a great way to get started.

It can teach you a lot about writing sexy leads, angles, and hooks for your sales letters, emails, advertorials, ads, and pretty much any other piece of copy you might have to write.

To get this guide before the price goes back up to $97, the link is below. The deadline is less than 3 hours from now, and I won’t be writing any more emails about it.

Final word about “How To Turn Fascinations Into Fortunes”:

I’m not an affiliate for this offer. I don’t get paid whether you buy it or not. I can tell you I did buy this offer myself, for my own purposes, several weeks ago, before I ever had any plans on promoting it to you.

If you’d like to grab it also, before the price shoots up 13-fold in just a few short hours:

​​https://bejakovic.com/fascinations​​

How to offer discounts without discounting your offer

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I once went to buy a pair of RayBan sunglasses. When I went to pay, the woman at the counter leaned in conspiratorially.

“Would you like to buy this cleaning kit for your new sunglasses?” she asked.

Before I had a chance to tell her that in fact I work in direct marketing, and that she should try her useless upsell on somebody else, she continued:

“The cleaning kit is only 9.95 euro, but we have a special promotion, where if you buy it you get a 20% discount on anything in the store. That’s a 50 euro savings on your sunglasses.”

What happened next is what I believe they call “cognitive dissonance”:

The twin angels of Refusing To Be Upsold and of A Perfectly Rational Argument vied for supremacy of my soul.

After a brief but fierce struggle, the Angel of A Perfectly Rational Argument won out.

“Uhh… I guess I’ll take the cleaning kit?” I said, still trying to figure out how I was being scammed, and how this made any sense for the sunglasses store.

I never really did figure it out, except to think that maybe it allowed them to discount their sunglasses and make people feel like they were getting a bargain… without actually discounting their sunglasses.

I though of this this morning when, in my usual rounds of snooping on other marketers, I checked out Ryan Lee’s current offer.

I don’t really understand what exactly Ryan is selling — he’s helping people publish a “micro book,” whatever that is.

I do know that the cost for his 2-week “Micro Book Accelerator” is $895. Included in the price are a number of bonuses, one being a book cover designed by Ryan’s personal crack designer (“a $999 value”).

So far, so normal.

But then you get down to the bottom of the sales page, where the checkout links are.

There’s a full pay option for $895…

There’s a 3-pay for $319 per month…

And then there’s an option to “join and get the full MBX experience (only without the cover design) for a BIG discount (almost $600).”

I have no doubt that most people who join are joining Ryan’s full experience, cover included.

But I thought this last option was interesting:

A way to discount the offer… by not discounting the offer. By respecting the people who buy the full package, and by making everyone else a different offer, and a credible reason why that new offer is significantly discounted (that’s what connected this in my mind to the sunglasses story above).

Maybe you say this is just a downsell. Maybe. But I’ve never seen it done like this, and to me at least, it was new.

Anyways, since I very much like to take interesting ideas and apply them in this newsletter, I decided to put this one to work as well.

So if you like, you can now sign up to get my Simple Money Emails training (minus the swipe file and the bonus 7 Deadly Email Sins and Quick and Dirty Emails trainings) at a significant “Perfectly Rational Argument” discount from the usual $197 price.

This new offer is only $77, $120 off the price that the complete Simple Money Emails program sells for.

Since this is an experiment, and kinda makes me uncomfortable, I am restricting it to only the first 20 people who take me up on it. And one way or another, I will close down this offer this Saturday at 8:31pm CET.

If you want the “Perfectly Rational Argument” discount, here’s where to take me up on this new offer while it’s still live:

https://bejakovic.com/sme77/

3 takeaways from my long-gone MyPEEPS promo

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For much of this month I’ve been promoting Travis Speegle’s MyPEEPS course as an affiliate. My promo finished two days ago in a flurry of emails that left me in a kind of mental blackout.

As a result, yesterday I ended up writing an email that made zero reference to the promo.

Today though, I sat down and made a list of 10 takeaways for myself from this promo. I want to share three that might be of interest to you:

#1. Who bought?

I sat down and looked at the people who ended up taking me up on this offer. Most of them fell into one of the following categories:

– People who sell others info about how they sell others info (no hate, I count myself among this group)

– Copywriters with niche lists outside copywriting

– Service providers looking for a fountain of steady clients

– People with existing businesses who are getting leads in some other way but want more/steadier/easier

– Service providers looking to package up knowledge into an offer that they can sell to a list

I’m sharing this list because it might be interesting if what you do is similar to what I do.

Or maybe this list can simply remind you that it’s a good idea to sit down and look over people who are buying from you, and see what they have in common.

It’s eye-opening, and it can help with your positioning, your offers, and your lead gen.

#2. Ac-cent-tchu-ate the negative and forget about the positive

It’s a well-worn fact that human brains love to focus on the negative and largely ignore the positive. That’s why typical copywriting advice is to dig in on the pain.

But copy advice is not what I have in mind here.

Instead, I want to show you how this “ac-cent-tchu-ate the negative” stuff applies to me as well.

At one point last week, I sent out an email asking people their objections to buying.

Fine. I got some useful info in response to that email, and it probably helped me drive in a few more sales.

But at the same time, I forgot to do something much much more important.

And that’s to follow up with people who were buying, and ask them, why? What really did it? What was the main thing that got them?

Because it’s much better to focus on the white hot core of the star of desire… than to collect motes of interest, far away, in cold outer space.

#3. Improvisation is inadequate

Yes, it’s a good idea to test out new approaches to things. But testing needs to be done against a core of what’s known and proven. Otherwise, odds are good you descend into chaos. Free jazz… and frankly I hate free jazz.

More specifically, it’s smart to follow a proven format for your promo structure, your offer, your bonuses.

This also applies to copy angles — before, during, and after the promo.

In fact, that’s why I’m writing this post-promo email, highlighting lessons learned, even now, two days after the promo ended.

Because I’ve noticed repeatedly that this is the type of email I always make time for, following email promos by other people with online businesses.

I imagine it’s interesting and valuable for my audience also. Not just because I share takeaways from personal experience… but because this kind of email wraps up an intense period of promotion, and puts a kind of cap on it.

So there you go. Three takeaways from almost two weeks of emailing.

If you took me up on my MyPEEPS offers — well, you’re inside Skool already, and I’m there to help you.

If you didn’t take me up on MyPEEPS and the bonus I was offering, then maybe you found this email insightful in some way.

And in case you were not interested in the core promise of list growth… maybe you’d be interested in conversion? In making sales to your list? In a simple mechanism to take leads from inside your email software, and turn them into buyers inside your cart software?

That’s what my Simple Money emails course is about. For more info on that:

​https://bejakovic.com/sme/​

Announcing: Done-for-you promo strategy (and implementation)

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Last week, I was working on the promo strategy for a direct response business that:

1. Has one core offer, at $4k and $12k tiers

2. Sends daily emails

3. Makes north of $150k per month.

So far, so good. ​​But then it gets less good:

1. Every day, they promote this one same offer to their list, and there’s nothing about the offer that changes or disappears, so there’s no incentive to act now

2. The list is saturated with the one offer, and even though 33k people get the emails, a negligible part of that $150k per month actually comes via email

3. People on the list stop reading after a while since all the emails take the form of, “Hey look at how well this client is doing, buy now.”

The promo strategy I came up with should help with all that.

​​Basically, instead of sending daily emails to promote the same tired offer, using email copy that the list has been trained to ignore…

… the idea is to come up with a time-limited, exciting, one-off offer… a credible reason why that offer is only being made now… and emails that people will actually read and act on.

We’ll see how well it works. But I’m optimistic.

While working on this promo strategy, I had a true Obvious Adams moment.

I like designing these promo strategies. Plus it’s definitely valuable for the businesses who run these kinds of promos.

Of course, results depend on the size of the list is, the relationship with the list, and what’s being sold.

But I’ve seen a promo go out to a list of 5k people, selling a $1k offer, and bring back $35k in sales over 4-5 days.

I’ve seen a promo to 6k people, selling a $6k offer, and bring in $18k over a week.

Hell, even when I’ve run promos to my own tiny list, the one you’re reading now, and sell offers for a few hundred bucks, I typically bring in $12k-$16k in sales in 3-4 days.

So I had a thought. If I like coming up with the strategies for these promos… and if they are valuable… why don’t I offer them to the people on my list?

Let me try it now. If you:

1. Have an email list, and get at least 1,000 opens when you send an email…

2. Have an offer that you have successfully sold before for $500 or more…

… then my offer is to design a promo strategy for you. Basically, I’ll tell you what to sell… when to sell it… and how to sell it, in order to make a bunch of sales over a limited period of a few days, via email.

I’ll tell you how to repackage and reposition what you already have, so you don’t have to create whole new products… I’ll give you the outlines of email copy to get your readers’ emotional pendulum swinging… and I’ll sprinkle in some human psychology to get people on your list to act now.

And then what?

Well, if you write your own copy for your own business, you can take this promo strategy and turn it into a promo within a few hours. I’ll gladly coach you along the way to make sure it turns out well.

Or…

If you have a copywriter working for you, you can hand this strategy to your copywriter, crack the whip, and have the copywriter do it all for you. Again, I will gladly coach your copywriter directly to give you the best chance the promo is a success.

Or…

​If you neither write your own copy nor have a copywriter, I can get a skilled and hungry copywriter for you, working on commission only.

And who knows, maybe I myself will offer to do the entire promo for you, also on commission only, if your situation sounds particularly promising (kind of like business I described up at the top).

As you can imagine, I will not be doing hundreds of these promo strategies — they take time, and I got plenty of other obligations. But I’m willing to do a couple over the next few weeks.

​​If you are interested, then it makes sense to act now. Hit reply, tell me who you are in case I don’t know you, and we can take it from there.

Sideways webinar

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This morning, I was preparing for the PCM hot seat, which is my main task within Shiv Shetti’s PCM mastermind.

Each week, I get on a call with a different copywriter. I advise the copywriter on a new email promo he or she is writing on a performance-only basis for some client or another.

The guy I’m talking to today has managed to bag a great client — a 41k-subscriber email list, lots of success stories, a high-priced offer, and marketing that’s already working, including a front-end webinar.

This is the first email promo the copywriter will be writing for this client.

So one of my suggestions to him was to minimize his work, and maximize the odds of success for both himself and his client. For example, just take the existing webinar, which is already working, and turn that into an email promo.

That’s hardly a new idea.

It goes back at least 20 years, at least back to Jeff Walker and his Product Launch Formula.

I can’t say for sure, but PFL might be the most successful and influential Internet marketing training of all time? At least if you look at the number of customers, the sales generated by those customers, and the resulting money that Jeff has made from it.

At heart, PFL is based on a very simple idea, and that’s the “sideways sales letter”:

​Take a working sales letter and turn it on its side, so it becomes a series of emails that you can send out as a time-limited promo. Chan-ta-ta-chan! Money in the bank, where yesterday there was none.

Of course, it doesn’t just have to be the sideways sales letter. It can be the sideways webinar, like I told the PCM copywriter today. Or it can be the sideways 1-on-1 sales call. Or the sideways stage presentation. And so on.

If you have a sales message that’s working for you in one long-form format, odds are good it will work as an email promo as well. In the words of Jim Rohn and John Bejakovic:

1. Have something good to say
2. Say it well
3. Say it often
4. Say it in a new format
​
Now let me ask you:
​​
Do you have a working webinar?

​​Does the idea of turning it sideways, and making extra sales sound attractive?

​​Do you have zero interest in doing this work yourself?

​​If so, hit reply, and let’s talk. Maybe I can get it done for you.

The green beret of direct marketing calls out my sloppy campaign

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For the past week, I’ve been promoting the Daily Email Fastlane workshop I’m putting on this Thursday… in a slightly sloppy way.

I have been promoting this workshop without a promise, without a sales page, without even any detail about what you’re getting or how it’s going to look.

And yet, I’ve made a solid number of sales so far. There may be a lesson there.

But now, the deadline is nearing. In fact, the deadline is tomorrow, Wednesday May 22, at 8:31pm CET, less than 24 hours from now.

This means it’s time to stop fooling around.

Fortunately, last night I got a buffet of questions from Dr. Ivan Carney.

Doc Carney has been described by people in the know as a “green beret of direct marketing and a consummate direct mail mind.”

He was not sold by my promotion over the past week. And he wrote me to ask:

===

John, I’m unclear

Is this a one time deal or a weekly deal?

How long is it going to be in this session?

Is there going to be a Q and A?

Do we get any PDF’s or formulas?

This is a group setting right?

Is there a guarantee?

What if I don’t do daily emails?

What if I do daily emails and they haven’t worked?

Is this easy?

Can I do it?

Will it work for me?

Dr. Carney 🙂

===

I’m not sure whether Doc Carney has these questions for real, or if he’s just trying to point out the gaps in my marketing. In any case, I’m grateful for his message.

As for his questions, which might be of interest to you as well:

1. Daily Email Fastlane is a one-time workshop, delivered live on Zoom, this Thursday, hopefully with a live audience though that’s yet to be proven. (There will be a recording and some people have written me to say they won’t be able to attend live.)

2. The workshop will last between an hour and as long as it takes to cover the material I want to share and to answer questions that come up.

​​I’m guessing around 2 hours total but I’m willing to stay as long as even one person in audience, should there be one, remains standing.

3. There will be no PDFs, formulas, magic incantations, charms, amulets, or fairy dust given away as part of this workshop.

​​I will however share practical information and aim to inspire you to actually go out and apply it to your own daily emails for your own personal brand.

4. There is no guarantee for this workshop, beyond the fact I guarantee that I have and will continue to put in work to make it useful and entertaining for you.

5. If you don’t do daily emails, then ask yourself whether you can see the value in sending emails daily to an audience that’s come to know, trust, and perhaps even like you a little, however grudgingly.

If the answer is no, then this workshop is not for you.

If the answer is yes, then this workshop might be for you. I will share ideas and techniques to help you get successful with sending daily emails for your personal brand, even if you have tried doing so before and all that happened was a loud explosion with some black smoke seeping out.

6. “Is this easy?”

It’s as easy as paying me $100 and showing up to a Zoom call.

7. “Can I do it? Will it work for me?”

Let’s see. The payment link below has worked for a bunch of other people so far. I believe you too can successfully use it, as long as you act before the deadline.

Maybe try it out for yourself now? Here’s the link:

https://bejakovic.com/daily-email-fastlane

Waiting list hell

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Last May, I started a waiting list for a group coaching offer I was planning to run.

I promoted the waiting list with a few weeks’ worth of emails.

I hoped to use the waiting list to effortlessly fill 5 spots in the planned group coaching program.

But when I opened up the cart, a grand jumbo total of two people signed up.

I ended up canceling the group coaching program and refunding the two people who had bought.

This meant that, on top of the injury of having spent a few weeks sending emails to promote an offer that went absolutely nowhere, I also had the insult of having to pay Stripe a good amount of money to process the sizeable refunds.

Compare that to this past January.

I also created a waiting list.

I promoted the waiting list with a few weeks’ worth of emails.

I hoped to use the waiting list to effortlessly fill 5 spots in a group coaching program.

And that’s just what happened.

​​I opened up the cart. And with a couple of emails, I managed to fill the group coaching program. I even had people left over who were knocking on the doors but couldn’t get in.

What was the difference between those two waiting-list promos?

Actually there were lots of differences:

The offers promised in the emails were different… the actual coaching programs were different… the sales processes I used were different… the prices were different — the one that sold out was almost 2x the price of the one that flopped.

All that’s to say:

Are you using a waiting list for an offer right now, and is it giving you some stomach cramps?

Or have you used a waiting list for an offer before, and did it flop like an fish tossed onto the dock?

If so, then hit reply. I have an offer for you that you might like.

10 lessons from my CopyHour promo

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I finished my CopyHour promo last night. I can say it was a success.

I made a healthy number of sales and made good money. No, it’s not “buy a chateau in France” kind of money. But if I could do this every week, honestly I would.

I made a list for myself of 10 lessons learned from this promo. Maybe these lessons won’t speak to you at all. Or maybe you’ll find one interesting or valuable point inside. Here goes:

1. I was worried that there would be nobody left to buy. I mean it’s CopyHour. The program has been around for 12 years and 3,000+ people have bought so far. Plus, there’s a lot of overlap between Derek’s list and mine… plus, Justin Goff promoted CopyHour a couple months ago.

“Surely everybody knows CopyHour and has either bought or has decided not to buy…”

But I was wrong. There were people for whom CopyHour was genuinely new. And there were others who were swayed by my bonuses (more on those below).

2. As has happened before when I’ve promoted affiliate offers, people wrote in thanking me for turning them on to a good product or service they hadn’t heard of before. This is a strange phenomenon known as “people are happy to be sold as long as you sell them stuff with their best interest in mind, and you communicate that.”

3. I officially ended the promo with more subscribers on my list than I started with, in spite of sending 10 emails over 3 1/2 days. I’m ascribing that to the following…

4. The event felt lively. In fact it always feels lively when I’m promoting something I haven’t promoted before… when sales are coming in… when sales are coming in from people I had never heard from before, but who turn out to have been reading my emails for a year or more… when I’m pushing out lots of emails quickly… and when even people who are not interested in buying are writing in to comment on the event and the emails.

5. It feels great to promote a solid proven offer that really helps people. And when it feels great, I’m much more ready to work.

6. It feels really nice to promote an offer where I don’t have to do any delivery after the fact. I’m planning to take most of the day off today after I finish this email.

7. Bonuses: The fact that they added up to what CopyHour cost, and even a bit more, made it feel like buy-one-get-one-free to people. Some bought because of that, and wrote in to say so.

9. A few people wrote in to say they were persuaded to buy by a specific bonus among the five I offered. Lesson learned: Keep creating content, keep putting out offers, and even if those offers don’t become evergreen sellers like my Simple Money Emails program, they can still have value.

10. It’s often easier to write 10 emails than to write 1.

I had been really struggling writing emails the past couple days/weeks before promoting CopyHour.

I’ve been looking to make some significant changes in the way I run this newsletter and the kinds of offers I promote.

The result has been a lot of baggage in my head and feeling inhibited when I write and second-guessing myself. Promoting a solid affiliate offer and simply being able to write fun emails cleared that from my head, at least for this week.

All that’s to say:

If you bought CopyHour, thanks again for buying. I hope you will do the work and get the promised results.

And whether or not you bought, I hope my emails over the past few days were still entertaining and maybe even valuable.

I’ll be back tomorrow with something new. I have no idea what yet. But now, it’s time to go have coffee and go for a walk.