Performance Copywriter Method

Ben Settle or Gary Bencivenga could hardly charge this much for emails

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As I write this, I’m at Baltimore Washington International, the “Best Airport in North America,” as the wifi popup window will tell you.

I’m waiting for my flight to West Palm Beach. I will spend the next few days there at a conferences related to my health newsletter.

My last day in Baltimore means it’s the last day for a while that I will promote Shiv Shetti’s Performance Copywriter Method.

Not because PCM is going away or because I am done being part of it.

It’s not. And I’m not.

I continue to work inside PCM as Shiv’s “hot seat coach.” And from what I can see with my inside perspective, Shiv will only grow PCM bigger, and soon.

So I will promote PCM again in the future. And if you are interested in PCM in the future, you will be able to join then.

I am telling you this because I am trying to tamp down any urgency on purpose.

Joining PCM is a big decision. This is not simply another copywriting community you should join or another product you should buy — and then do nothing with.

On the other hand, PCM can be right for you if you are frustrated with your copywriting business now, and you’re legitimately looking for something different.

And on that note, let me share a totally different result from Luiz, one of the copywriters inside PCM reported a few weeks ago. Luiz wrote:

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I already knew the PCM model was amazing and today I got proof.

Last month I wrote a promo for a client that generated $38k in sales.

My commission was 20% so I made $7,600 from one client!

If I tried asking for this amount of money without using the PCM model clients probably would look at me like I’m insane.

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For reference, Luiz wrote 9 emails for the promo — 2 warmup emails and 7 promo emails.

That’s $7,800 for 9 emails, or $866 per email.

I don’t care if you’re Ben Settle or Gary Bencivenga, you won’t have an easy time trying to charge that much for writing emails without the PCM model.

Does this mean that everybody inside PCM makes this kind of money each time they write an email?

No.

Does it mean that everybody inside PCM has a giant success with their very first client?

No.

But does it mean that results like this are possible, for reasonably skilled and experienced copywriters, who are willing to follow the PCM model, and take advantage of the resources inside this community?

Well, yes.

So if you’d like to find out more about PCM today, head over to page at the link below.

Opt in, and you will see Shiv’s video explaining in detail how PCM works, why he created it, and what to do as the next step in case you’re interested. Here’s the link:

https://bejakovic.com/pcm

What’s the problem with retainers?

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I woke up this morning to a bang.

I’ve been staying at my friend’s Adams-family-like mansion in the Bolton Hill area of Baltimore.

I have an entire floor of the house to myself.

It’s been great. Except each morning I’ve been here, I’ve been woken up in the same way.

Bang. Against my window. Then a few seconds later, another bang. On and on and on.

A robin – a strange, possibly idiot bird — keeps flying against the window all morning long. After it hits its head against the window, it flies to a nearby branch. It resets. And then it flies at the window again.

And like that until I wake up, get up, and leave the room so I don’t have to listen to him any more.

This week, in fact ever since I got to Baltimore, I’ve been promoting Shiv Shetti’s Performance Copywriter Method.

I’ve been getting a lot of comments from readers who have good things to say about Shiv, and who are happy to hear I’m working with him.

I’ve also gotten a few questions, including the following from Dr. Liza Schermann, formerly the Crazy Email Lady, now a full-time copywriter with an ecommerce brand. Liza wrote:

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So cool you are now one of the coaches in Shiv’s programme!

I was actually considering his retainer coaching a few years ago because I figured that if I was going to quit my job at the time, it would have to be for a retainer or retainers. Which is pretty much what I ended up doing without him, only a couple of years (and a lot of sweat and blood) later.

Out of curiosity: what’s the problem with retainers? (If it’s public info.)

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The answer to Liza’s question is really Shiv’s territory, and he goes into it in detail in his video in which he makes the case for the Performance Copywriter Method.

That said, here’s a few possible issues with retainers:

From the copywriter’s side, it’s typically a lot of work, for not all that much money…

​​It’s a lot of stress because the client could decide at any moment to sack you…

​It’s not too scalable because you can only have so many of these retainers before you run out of hours in the day…

​​Plus it’s hard to sell clients on the retainer agreement to start with.

On the other hand, from the client’s view, it feels like an ongoing expense and a need to find stuff for the copywriter to do to make it worth while. And that means they keep wondering whether they should keep it going or sack you before the next retainer payment.

I’m sure not all retainer deals end up like that. Liza has a retainer-like gig. And it’s going well for her.

At the same time, I’ve had a couple retainer-like deals myself. I could never make them work, so I can believe retainers do go bad often.

And yet, for many copywriters, retainers remain some kind of enchanted castle, a magical destination they keep hoping to reach.

Perhaps i could tie that up to that robin beating his head against my window each morning.

Or perhaps I can just tell you there is a legitimate new opportunity for copywriters, a way to make great money, in a scalable way, without the storm and stress of retainers.

It’s called the Performance Copywriter Method. If you’d like to find out more about it:

https://bejakovic.com/pcm

Announcing: Exciting and legit business opportunity for working copywriters

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Over the past two weeks, I’ve teased on a few occasions that I will tell you about and exciting and legit business opportunity for working copywriters.

Today, I will finally tell you what this business opportunity is.

I will just tell you about it today, and I will then work to sell you on it tomorrow, Wednesday, and over the weeks and months to come.

This business opportunity is Shiv Shetti’s Performance Copywriter Method.

Shiv, as you might know, was once the “retainer guy.”

He was very successful in coaching copywriters to land clients who would pay healthy monthly retainers.

Thanks in part to his success getting copywriters set up with retainer deals, Shiv realized in time that retainers are a raw deal both for copywriters and for clients.

To Shiv’s great credit, he didn’t ignore this reality. He was both honest and proactive about it. And so he figured out a new and different way for copywriters to work with clients.

That’s the Performance Copywriter Method.

The promise of PCM is that it’s a scalable way for copywriters to work with clients, make $20-$30k per month, while working just 4 hours a day.

Another way to look at PCM is as a coaching group or mastermind, which is led by three experienced coaches who guide things — me being of these three coaches.

You can find out more about PCM at the link below.

There’s no deadline to do so.

Joining PCM is a big decision, and it won’t be right for anyone.

That’s why I don’t want to create any urgency about this, fake or real, beyond telling you about this new way to work as a copywriter, which is likely to be entirely different from what you’re doing now.

Tomorrow, I will give you my inside view on PCM, and what exactly what I do as a coach inside it.

But if you’re intrigued by what you’ve heard so far, you can sign up to watch Shiv’s presentation about PCM below. Here’s the link:

https://bejakovic.com/pcm