Direct Marketing

My final call for ChatGPT Mastery and my $297 bonus

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Today is the final day I will be promoting Gasper Crepinsek’s ChatGPT Mastery. Gasper’s promo goes on until the end of this week, but if you want the $297 bonus I’m offering (more info on that below), you will have to act today.

This, by the way, is an idea I picked up from email marketer Daniel Throssell.

Back in his famous or notorious 2021 Black Friday campaign, Daniel was promoting a bundle of products that were also being promoted by a bunch of other list owners.

Daniel did a lot of clever and effective things with that Black Friday campaign, but a particular one was that he didn’t abide by the deadline of the promo.

Instead, he cut his promo short. Because why not?

Daniel made just as many sales as he would have had he dragged his promo out, and probably more, by taking sales away from other affiliates. He made his job easier and the promo more exciting. And did a favor to his audience, by concentrating his selling, and by being able to move on to the next useful and exciting offer to promote.

You too can do the same.

The info marketing world is ultimately a world of turning air into money, cloud-like ideas into real-world results. There are practically no rules that you cannot bend or change.

You can set a different deadline… or use a different sales page… or not use a sales page at all, and close people in one-on-one conversations… or offer bonuses… or change the offer altogether…

It’s something to keep in mind if you are just getting started with info marketing, and to keep doubly in mind if you are already seeing success with it.

And now, if you want it before it disappears for ever, here are a few details about ChatGPT Mastery and the $297 Love/Hate AI bonus I am bundling with it:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, earlier this year.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. Gasper, the guy behind ChatGPT Mastery, is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around his new home in Mimizan, France, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you, though I might use it to help if I start working with partners). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. Some of the topics include competitor analysis, market intel based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it.

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $297.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. To make sure ChatGPT Mastery is effectively free for you on day 0, I am also adding in a bonus with an equivalent real-world value. It’s a training called Age of Insight, which I sold for $297 when I gave it live a couple years ago.

Age of Insight has nothing to do with AI. Instead, it’s complementary, hence the Love/Hate AI name of this promo:

If Gasper’s ChatGPT Mastery helps you eliminate the parts of your work that you hate, Age of Insight will help you be better at things you love to do, at least if you’re anything like me — things like influencing and impacting people, often with written words alone.

The deadline to get Age of Insight along with ChatGPT Mastery is this Thursday at 12 midnight PST.

If you’d like to find out the full details about ChatGPT Mastery, or to get it now and get Age of Insight for free:

​https://bejakovic.com/gasper​

P.S. If you decide to get ChatGPT Mastery, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and I’ll get it to you.

Announcing: My Love/Hate AI event

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Starting today, and ending Thursday at 12 midnight PST, I’m promoting Gasper Crepinsek’s ChatGPT Mastery.

ChatGPT Mastery is a 30-day, email-delivered course that teaches you how to use AI to eliminate the work tasks you hate.

In my email yesterday, I wrote about a study that looked at AI use in a business setting.

That study found that telling people to “be more productive” using AI didn’t translate into any effect. On the other hand, telling people to use AI to “eliminate the parts of your job you hate” produced great results.

The fact is, I don’t use AI for much outside of research, as a replacement for awful Google search and for sifting through fluffy, overstuffed, and often irrelevant web content (it’s saved me hundreds of hours there).

But that’s because I have managed to build up my little online business, if that’s what you can call this email newsletter, into a collection of activities I’m either okay doing, or that I even love doing (such as, for example, writing this email).

I have been able to do this because 1) I write exclusively about things that interest me personally, such as influence and psychology and 2) because I apply those ideas in my writing in a way that lights up my readers’ brains, at least some of the time, and gives them a feeling of insight, of something new learned about themselves and their place in the world.

This feeling — because insight is a feeling — makes it dramatically more likely readers to buy when I have an offer that’s right for them, and keeps them coming back to read more. And that translates into a business that’s easy and fun to run.

But back to Gasper’s ChatGPT Mastery.

It sells for $297.

If one small idea inside ChatGPT Mastery saves you just one hour of hateful work a month, ChatGPT Mastery easily pays for itself in the next month or two alone. After that, it turns into an investment that keeps paying you time and freedom dividends, without you having to lift a finger.

But to make sure ChatGPT is effectively free for you on day 0, as soon as you click the “buy now” button, I will also add in a bonus with an equivalent real-world value.

It’s a training I’ve given live to a group of a few dozen marketers and copywriters, and only sold once before, for $297, the same price that Gasper’s ChatGPT Mastery sells for.

This training is called Age of Insight, and it’s about the influence and psychology that go with the feeling of insight, which you can create with written words alone.

This is a topic I have been interested in for a long time. I have written about it many times in these emails. But I never pulled together everything I know, everything I saw smart marketers like Rich Schefren, and Travis Sago, and Stefan Georgi doing, into one cohesive system, until I gave the Age of Insight training.

You might wonder how Age of Insight is related to AI.

It’s not.

In fact, it’s quite opposite and possibly complementary to it. Hence the name of this little promo, the Love/Hate AI event.

I love writing about the topic of insight, and I love applying insight techniques in what I write.

Maybe you will feel the same after you go through this training.

Even if not, being able to create that feeling of insight is supremely valuable, and that’s not just me saying it (those multimillionaire marketers I listed above have all said it in one way or another.)

But enough hard selling.

If you are considering ChatGPT Mastery, to take away the parts of your job that you hate, and if you’d like my Age of Insight training as an equivalent-value free bonus, then here’s Gasper’s sales page with the full info:

https://bejakovic.com/gasper

P.S. If you decide to buy via this affiliate link, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and it shall be done.

Help: What email software do you use?

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Maybe you can give me your input and advice:

If you have an email list, either for your own business or for a client’s list you manage, what software do you use to actually send the emails?

I’m asking because I myself am using a service I am not happy with, and I’m looking to switch.

Long-time readers know that I used to use ActiveCampaign for many years.

I switched last year, because ActiveCampaign had jabbed me for a long time with technical glitches, and then delivered a knockout right hook when they started punishing me (via a new pricing scheme) for sending daily emails as opposed to just weekly.

So last year, I switched to Kit.

Kit wasn’t perfect, but at first blush it seemed adequate. There was just one problem:

I noticed that dedicated readers, ones who had been on my list for years, and some of whom had paid me hundreds or thousands of dollars over the course of those years, were getting bounced off my list.

I’m sure it’s possible some of these people died, or had been put in jail, or simply got out of business, and their email accounts no longer work.

But the number of people getting bounced off my list has been worryingly large (197 over the past year, since I’ve switched to Kit). What’s worse, a large fraction of these (larger than for my entire list) are people with custom domain email addresses. And like I said, many are previous customers or dedicated readers.

To make me even more suspicious that something is rotten with Kit and bounces, I myself have been bounced off multiple Kit lists, multiple times, even though my own email address is working just fine.

A couple days ago, after my homebrewed system notified me that Kit had silently bounced another batch of 5 subscribers off my list, I contacted their help department as a last-ditch measure.

After some back and forth, Kit’s support team offered me a solution to my problem:

Turn on double-optin on all my optin forms. Their reasoning is that since I don’t have double optin enabled, “there is a huge chance that you have spam subscribers on your list which can negatively impact your email deliverability.”

For the record, my email deliverability seems to be fine, outside of the subscribers I can no longer send emails to because Kit has bounced them off my list.

In other words, Kit’s solution to my problem is no solution at all, at least to my mind.

So, as much as I am not thrilled with the prospect of switching email software again, I will do so.

But before I do, I’d like to find something that will prove adequate for a better period of time. Something that works well for sending daily emails… that has good deliverability… that is likely to be around in 3 or 5 years’ time because it’s backed by a serious business.

Can you help?

If you own or manage an email list, either for your own business or for a client, would you share with me what you use, and how happy or unhappy you are with it?

I normally ask people to reply directly to my emails with just an email of their own. But this time I’ve prepared a form to help me make sense of the replies. If that doesn’t turn you off, and if you would like to help me by sharing your own experiences, either good or bad, the link is below. Thanks in advance:

https://forms.gle/attAKcLJU48bb5eD7

Sneaky guru model for getting the most out of a pool of prospects

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If you’re the enterprising sort, here’s a direct-response recipe for getting the maximum value out of a pool of prospects:

1. Run a campaign featuring a guru who is promising an outcome, say, big stock market returns.

2. Make sales of your offer to people who respond to that campaign.

3. Take all the people who didn’t buy (or who bought once, but then canceled a subscription offer) and put in front of them another, entirely different-seeming offer, with a different guru, which actually makes the exact same promise as the offer in step 2.

4. Go back to step 2, and keep going back, with still another guru and another different-seeming offer, repeating until everyone has bought.

I once heard direct marketing expert Dan Kennedy talking about this sneaky multiple-guru model, which is actually very common among high-level direct response operators.

This strategy is obvious enough that in what behemoths like Agora are doing, but it happens in less obvious ways in many other businesses.

Some direct response businesses have low/mid/high variants of the same underlying product, all behind different brands that are impossible for prospects to see through.

Other businesses simply partner with related businesses who make the same promise but with a different feel, tone, or face to their message.

The point being, some people might not like you or your style. But if they’ve raised their hands to say they want the outcome you promise, that’s real value.

Sooner or later, somebody somewhere will sell these folks an offer to help them get that outcome. That somebody might as well be you, and that somewhere might as well be right here, right now, using the recipe above.

And with that, let me remind you one final time of the free training that email marketer Chris Orzechowski is putting on tomorrow, Monday, October 6, at 6pm CET/12 noon EST/9am PST.

Chris is gonna be sharing his “5 Steps To A Million Dollar List.”

I haven’t seen Chris’s training, but I do know his business model and his philosophy.

The fact is, it’s very similar to what I do, to what I preach in these emails, and to what I sell in my offers.

But — maybe you don’t want to hear this from me. Or maybe you have heard it from me, for a long time, and while you like hearing it, maybe it still hasn’t clicked, or hasn’t moved you to action.

In that case, Chris’s free training — and the 8-week coaching program he will be launching on the back of it in the coming weeks — might just be the fix.

If an email-based, flexible, profitable, and even fun business is an outcome you would raise your hand for, then here’s a free offer to help you get there:

https://bejakovic.com/mdl

Free training by million-dollar list owner

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This Monday, October 6, at 6pm CET/12 noon EST/9am PST, Chris Orzechowski is putting on a training called “5 Steps To A Million Dollar List.”

In case you don’t know Chris, he himself is the owner of a million-dollar list. He’s built a 7-figure list-based business selling offers around copywriting and email marketing, both to copywriters and big ecom businesses.

For the record, Chris’s list is currently under 13k people.

A few years ago, back in 2021, Chris made $996k with a list of just 6k people. Business Insider wrote up a profile of him because of this.

All that’s to say, Chris knows what he’s talking about — and the stuff he’s talking about is doable for others too.

I haven’t seen Chris’s training yet, but I know his philosophy of email marketing. It’s to email daily, sending out emails pretty much like the one you’re reading now.

Chris is gonna be kicking off an 8-week coaching program in October, guiding a group of people who wanna build the kind of profitable list business he himself has.

Monday’s “Million Dollar List” training is gonna be a kind of appetizer for that.

Chris says it will be a deep dive into list growth and monetization strategies that have worked for him.

So if you attend Chris’s training on Monday, you might learn something valuable and lucrative, maybe something you apply to your own list and your own biz starting Tuesday morning.

And if you’re interested in getting outside help and guidance in building the same kind of lean, profitable, list-based business Chris has, then Monday’s training will also be a chance to see if Chris is the guy for you.

If you’d like to attend, here’s the link to sign up:

https://bejakovic.com/mdl

The hottest restaurant in France is its own best salesman

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Yesterday, my friend Sam and I got into a rental car in Barcelona, drove across the Spanish-French border, and found our way into the small town of Narbonne.

There we met “Rebelpreneur” Gasper Crepinsek (whose ChatGPT Mastery I promoted earlier this year) and Gasper’s quite pregnant girlfriend Marie.

The four of us then got in line to be let into the “hottest restaurant in France,” Les Grands Buffets, which we had made reservations for many months earlier.

Like its name suggests, Les Grands Buffets is an all-you-can-eat circus. It only serves traditional French cuisine, and as much of it as you can stuff into yourself across 3 hours.

There was a “lobster waterfall,” oysters by the shovelful, and all the razor clams a body can handle.

There was suckling pig, beef, and lamb (all of which I had)… pressed-duck (which I didn’t)… and vol au vent, a pastry with veal sweatbreads (aka thymus glands, quite good).

There were $25 bottles of champagne that normally sell for twice the price at the supermarket.

At the end, this being France, there was of course cheese, in fact a selection from among 900 cheeses, which, according to the Guinness Book of World Records, is the world’s largest.

I also finished everything off with two trips to the dessert room, and loaded up on multiple slices of various chocolatey cakes, which I covered with a few macaroons as garnish.

By the end, our little group got kicked out because we stayed to the end and beyond.

At midnight, some 8 hours after the lunch, not having eaten anything else for the rest of the day, I went to bed. I honestly felt a bit queasy.

But it was worth it, and I would do it again. Actually, considering how long it takes to get a place at Les Grands Buffets, maybe I will book today for the next time. I could imagine that many other visitors feel and do the same.

And all that, is in spite of the fact that Les Grands Buffets is found in a third-tier city in an out-of-the-way region of France, in an ugly municipal building built in the 1980s that also houses a bowling alley and a pool, and has a skate park outside… and in spite of the fact that Les Grands Buffets effectively does no marketing.

That’s not to say that location is not important, or that marketing is worthless as a profession or a skill.

But even the best marketers know, in the words of the original A-list copywriter and scheme man, Claude Hopkins, that:

“The product, and the mental atmosphere you create around it, should be its own best salesman.”

And on that note, let me remind you of an unusual offer I made this week regarding my Copy Riddles program:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

There are a lot of copywriting products out there in the world, but there aren’t a lot of great products.

Copy Riddles is one of the great products, both because of the results it delivers to customers (see my emails from yesterday and the day before for that), and because of the baked-in sellability of the course (see the sales page for that).

And now, if you like, you have the opportunity to sell Copy Riddles yourself.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.

Sell a copywriting “mini-mentorship” in a box

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A copywriter who recently finished my Copy Riddles program (not sure he wants me to share his name) wrote me a couple days ago and said:

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I want to share a quick story, so you understand the true impact Copy Riddles has had on me.

I’ve been wanting mentorship for over a year to know I’m heading in the right direction, and getting better at what I do. It’s why I took an in-house copywriter role with the hopes of having a senior mentor me. Alas, after all the promises, I was just used to handle multiple roles.

So, I made the decision to quit, and do my own thing — properly this time. But in my last few weeks at the company, I came across you (through Parker Worth), and you know the story there, I shared it briefly on one of the calls.

But another reason I bought CR, was I hoped it would act as a “mini mentorship.” Now — 10 or 11 weeks later — I can tell you that CR delivered exactly that. The calls really helped put things in perspective. And it’s just refreshing to finally get what you’ve been searching for.

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I have been selling Copy Riddles since 2021, and have had a good number of people go through the program.

I’ve had lots of nice testimonials come in about the quality and usefulness of Copy Riddles. And I’ve also had a few people, like the copywriter above, write in with greater praise, about how the course had some unexpected impact on their career.

I’m telling you all this because yesterday I made an unusual offer:

I’ll sell you the right to sell Copy Riddles yourself and keep all the money.

There are a lot of copywriting offers out there in the world, but there aren’t a lot of great offers.

Copy Riddles is one of the great offers, both because of the results it delivers to customers (see above), and because of the baked-in sellability of the course (see the sales page for that).

And now, if you like, you have the opportunity to sell Copy Riddles yourself.

If you have your own list, you can sell Copy Riddles to your list and keep all the money from every sale you make, from here till eternity.

If you want to create a little cold traffic funnel, and put some lower-ticket items up front, and then use Copy Riddles (a $1k course) as the “main course” that makes it likely your funnel is breakeven or better on day zero, you can do that — and keep all the money.

If you already have lower-ticket copywriting offers, and you want to put a proven higher-ticket upsell behind them, you can put Copy Riddles into your upsell flow — and keep all the money.

Or of course, if you are an enterprising guy or gal who is not afraid to reach out to others who have lists, cold traffic funnels, or offers that are in some way related to Copy Riddles, you can partner with them so they provide the flow while you provide a valuable new offer — and split the resulting money with them, however the two of you agree on it.

Along with the right to sell Copy Riddles and keep all the money you make, I will also provide you with the marketing that has sold this course for me in the past — emails, copy angles, social proof, and promo ideas that have worked.

If you’re interested, hit reply, and we can talk in more detail.

10 ideas for writing better daily emails in 10 weeks

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Once upon a time, I had a habit of focusing on one aspect of writing daily emails for a week at a time. The next week, I’d pick something else, and so on, until I got really good at writing emails.

At some point, I dropped the habit. That’s a shame. Recently, I had the idea to pick it up again, and so I made a list of 10 things to focus on in my daily emails, one thing per week, in order to make your emails much more fun, sticky, and effective in terms of sales and influence.

In case you’re curious or would like to do something similar, here’s 10 ideas for writing better daily emails in 10 weeks:

1. Be narcissistic, or give undue importance to yourself or things associated with you.

(This can be done earnestly or tongue-in-cheek. For example, I once wrote an email about how I had drafted a patent application to protect my Most Valuable Email trick, because it is too valuable not to protect, and because it satisfies the three criteria required by the U.S. Patent Office, namely novelty, non-obviousness, and concrete and practical application.)

2. Push-pull, near misses, teasing.

3. Fun vibe.

4. DHV = demonstrations of higher value.

Another term for this is status building, such as for example, when I tell you that I am currently running the only private, invite-only group of email marketers and course creators in the email marketing niche, which brings together pretty much everybody you have heard of in this space.

5. Clarity.

6. Personal frame. Meaning, every email should really be about you, or should have a frame of “you,” even if the picture inside the frame is, say, a scene from a Batman movie.

7. Being black-and-white, dogmatic.

8. Teasing or building up upcoming things (push-pull on a longer scale).

9. Transparency, Skeleton Protocol.

10. Reason why.

If some of the terms above — “push pull,” “near misses,” “Skeleton Protocol” — are unfamiliar to you, that’s because you have not read my new 10 Commandments book.

It took me several years of research, thinking, and paring down my ideas to the most valuable ones to be able to write this book.

This book is not a replacement for Bob Cialdini’s bestselling Influence, but a complement to it. As Rob Marsh, founder of the Copywriter Club, wrote after he read my new 10 Commandments book:

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In addition to Cialdini’s well known 6 principles of influence (urgency, scarcity, consistency and so on), it’s time to add Bejakovic’s 10 commandments of persuasion. This book will make you a better writer and a better sales person. But more than that, you can use John’s commandments to be more persuasive, more engaging and more interesting in everything you do.

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Imagine if you had been one of the first few thousand people who had read Cialdini’s Influence, back in 1984.

Entire multi-million dollar info businesses have been built up in the ensuing years by simply repackaging and selling the ideas in this book.

And many much bigger businesses have been built up by taking the ideas in Cialdini’s book, including the many nuances in there beyond just the chapter headings, and applying those ideas to sales and influence systems.

Would I be bold or arrogant enough to claim my new 10 Commandments book offers a similar opportunity today, in 2025?

Clearly I would. So in case you haven’t read it yet, you have only one option:

https://bejakovic.com/new10commandments

The structure of a $995 course that sells itself

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Yesterday was the first day of a new course I’m taking, “Ultraspeaking Fundamentals L1.”

It’s a cohort-based course, delivered live over Zoom, which gets you better with public speaking in 15 sessions over 5 weeks, 3 to a week.

There are two parallel cohorts. I’m in cohort 34A, which has over 50 people inside. I’m guessing the other cohort has similar numbers.

The price tag for this course is $995. If you assume 100 students for the 5 weeks, that’s $100k in revenue, I’m guessing 95% of which is profit.

Sounds like a pretty nice education business. And if you ask me, it all comes down to the unique way it’s organized and run:

1. After a bit of waffling up front by a team of two coaches — really previous students who are probably getting paid something, but not much — the 50+ attendees are broken up into small “pods” of 3 participants each.

2. The pod members self-organize so one of the participants becomes a “pod leader.” The pod leader basically shares on his or her screen the day’s instructions from the Ultraspeaking course area, keeps time, and hits play on a couple of videos that walk through key concepts.

3. The pod members then take turns playing little games that build up core public speaking skills.

For example, yesterday mainly consisted of “rapid fire analogies”:

You get a sequence of randomly generated analogies — “a bicycle is like ice cream because…” — and you have a few seconds to both read out the prompt and to complete the analogy in some way before the new prompt pops up.

The point is not to come up with a clever analogy (“because they make childhood sweet?”) but to develop the core speaking skill of staying in character, and to authoritatively say whatever stupid thing you have to say (“because they both have wheels”) so that it looks like you know what you’re talking about, even if you don’t.

4. The two coaches who waffled at the start roam around the pods and offer occasional “expert” feedback.

5. But really, this entire experience is largely prerecorded, almost entirely student-run, and from what I can tell so far, fantastic.

I’m sharing this with you in case you also sell information, or rather, transformation.

The fact is, regardless of how good the information you sell is, it’s 100% useless unless your students put it into practice in some form.

If on the other hand you’re looking to sell transformation, it makes sense to think about how to bake that into your product. As Ultraspeaking shows, this doesn’t have to spend a ton of your money or time to make this happen. But it’s not just about making the course more transformative.

In my case, after I heard how Ultraspeaking was organized, it was a very easy sell, even at that $995 price tag. Also, I imagine most of the 100+ people who are going through it with me right now will be very happy with the investment, and will go on to proselytize for the company.

Compare that with a $995 pure information course, which typically takes a lot of selling, both before and after, and which even so the majority of buyers will not complete or do anything with, and will only think back on with a mixture of guilt and regret, regardless of how good the info inside is.

That’s something to think about, again, if you sell information or transformation.

In entirely related news:

My offer for you today is Most Valuable Email, about an email copywriting trick that is not stories… not personal reveals… not controversy… not conflict… not contrarian points of view.

Instead, the Most Valuable Email trick is something entirely different, something that I would do from here til doomsday, every day, if the email marketing gods forced me to use just one kind of email without ever changing.

Part of Most Valuable Email is a set of Most Valuable Email Riddles in the end of the course, in which I give you a prompt, invite you to apply the Most Valuable Email trick, and then compare your answer to an answer I provide.

That set of riddles is a bit of experience and transformation that I baked into the course. But really, the whole point with Most Valuable Email is that the value of it is when you take the MVE trick and apply it to your own emails, every day, or every week, or however often you want to charm your audience and make yourself into a more valuable marketer.

As course creator and email marketer Rafa Casas wrote after going through Most Valuable Email the first time:

“Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.”

If you’d like the full info on Most Valuable Email:

https://bejakovic.com/mve/

Email copy secrets that turned $27k in sales to $540k

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Two years ago, I got up on stage to give a talk at Rob Marsh’s “The Copywriter Club IRL” event in London.

I gave a GREAT talk.

I know, because I was there, and I was glowing with self-satisfaction afterwards.

There was just one problem. Another speaker clearly outshone me.

He was more dynamic (the guy’s a former stage mentalist and comedian).

Plus, while my talk was about my usual psychology & influence waffle, his talk was about how he changed up his email copywriting strategy and went from selling $27k of his flagship info product to selling $540k of that same product, to the same audience.

I myself was sucked in. I mean, I can imagine selling $27k of a single info product to my list because I’ve done it with multiple products. But there’s a big gap from that to $540k. How could email copy possibly make such a difference?

I took furious notes during this talk, 8 pages’ worth.

Of course, I never did anything with the notes, but that’s really on me. I don’t use autoresponder sequences with my list, and specific, archetype-targeting autoresponder sequences were the mechanism that Kennedy, for that is the name of the mentalist-turned-marketer I’m talking about, used to go from selling $27k to selling $544k.

I recently connected with Kennedy in an online mixer group.

We reminisced a bit about London.

And then, Kennedy offered to put on the same training again, online instead of from the stage, for people on my list.

I said, absolutely.

You can sign up for this training for free below, if you like.

It will be live and will happen next Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

There will not be a replay.

And yes, inevitably, there will be something for sale at the end.

You can choose to buy that offer, when it is made, if it makes sense for you… or you can just choose to come for Kennedy’s high-energy, valuable training, which others paid $450 to hear in London.

If you’d like to sign up, and if you’d like to attend when the time comes:

https://bejakovic.com/kennedy