Direct Marketing

How to offer discounts without discounting your offer

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I once went to buy a pair of RayBan sunglasses. When I went to pay, the woman at the counter leaned in conspiratorially.

“Would you like to buy this cleaning kit for your new sunglasses?” she asked.

Before I had a chance to tell her that in fact I work in direct marketing, and that she should try her useless upsell on somebody else, she continued:

“The cleaning kit is only 9.95 euro, but we have a special promotion, where if you buy it you get a 20% discount on anything in the store. That’s a 50 euro savings on your sunglasses.”

What happened next is what I believe they call “cognitive dissonance”:

The twin angels of Refusing To Be Upsold and of A Perfectly Rational Argument vied for supremacy of my soul.

After a brief but fierce struggle, the Angel of A Perfectly Rational Argument won out.

“Uhh… I guess I’ll take the cleaning kit?” I said, still trying to figure out how I was being scammed, and how this made any sense for the sunglasses store.

I never really did figure it out, except to think that maybe it allowed them to discount their sunglasses and make people feel like they were getting a bargain… without actually discounting their sunglasses.

I though of this this morning when, in my usual rounds of snooping on other marketers, I checked out Ryan Lee’s current offer.

I don’t really understand what exactly Ryan is selling — he’s helping people publish a “micro book,” whatever that is.

I do know that the cost for his 2-week “Micro Book Accelerator” is $895. Included in the price are a number of bonuses, one being a book cover designed by Ryan’s personal crack designer (“a $999 value”).

So far, so normal.

But then you get down to the bottom of the sales page, where the checkout links are.

There’s a full pay option for $895…

There’s a 3-pay for $319 per month…

And then there’s an option to “join and get the full MBX experience (only without the cover design) for a BIG discount (almost $600).”

I have no doubt that most people who join are joining Ryan’s full experience, cover included.

But I thought this last option was interesting:

A way to discount the offer… by not discounting the offer. By respecting the people who buy the full package, and by making everyone else a different offer, and a credible reason why that new offer is significantly discounted (that’s what connected this in my mind to the sunglasses story above).

Maybe you say this is just a downsell. Maybe. But I’ve never seen it done like this, and to me at least, it was new.

Anyways, since I very much like to take interesting ideas and apply them in this newsletter, I decided to put this one to work as well.

So if you like, you can now sign up to get my Simple Money Emails training (minus the swipe file and the bonus 7 Deadly Email Sins and Quick and Dirty Emails trainings) at a significant “Perfectly Rational Argument” discount from the usual $197 price.

This new offer is only $77, $120 off the price that the complete Simple Money Emails program sells for.

Since this is an experiment, and kinda makes me uncomfortable, I am restricting it to only the first 20 people who take me up on it. And one way or another, I will close down this offer this Saturday at 8:31pm CET.

If you want the “Perfectly Rational Argument” discount, here’s where to take me up on this new offer while it’s still live:

https://bejakovic.com/sme77/

How to 3x your readership and give the right people an excuse to say hi

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A couple weeks ago I sent out an unusual email using my Most Valuable Email trick.

I got a response to that from a former client/partner, the owner of a successful direct marketing agency, somebody who had at one point paid me a sizable monthly retainer to advise on emails and advertorials. He wrote:

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At first, I thought the [censored] was just a gimmick and part of your email strategy.

But then I wasn’t sure (new CK account and all that).

Finally, on my 3rd read I figured this was actually you being clever and not an issue with your CK setup.

What it DID do is make me pay attention. (Been a loooooong time since I read anyone’s email THREE times).

So I’m voting for “brilliant” vs “haha mistake!”

Also, using this as an excuse to say hi. Hope all is good.

You still doing the coaching gig?

===

The [censored] bit above was my use of the MVE trick in that email.

It’s a new form of Most Valuable Email, one I have started playing with from time to time.

It’s still the same old Most Valuable Email trick, but applied in a new way, one I wasn’t comfortable doing before.

It’s getting results like the above:

People paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

If all this sounds abstract, it’s probably because you don’t know what my Most Valuable Email trick is.

You can get it below and find out.

I also have a disappearing bonus to motivate you to act now. The disappearing bonus is simply an explanation of my new way of using the MVE trick, like in the email that drew the response from the agency owner above, and how you can do this too.

If you’d like this disappearing bonus, here’s what to do:

1. Get my Most Valuable Email training at the link below

2. Send me an email by tomorrow, Wednesday Sep 25, by 8:31pm CET, saying you want the disappearing bonus. (After that, no bonus.)

And if you already have Most Valuable Email?

This disappearing bonus is of course open to you too – but the same deadline applies.

Here’s the link to get Most Valuable Email:

​https://bejakovic.com/mve/​

P.S. You might say, “Oh but I want my copy to be crystal-clear like glass, and not to require rereading three times.”

There is something to that.

At the same time, I personally don’t ever want to make what I write scrollable, skippable, and disposable.

If what I write makes people stop, scratch their head, read all the way to the end, reread, I’m good with that.

And in terms of results generated:

Six months ago, the agency owner above and I were talking about working together again.

At that time, I had just started as a coach in Shiv Shetti’s PCM mastermind, and I didn’t have the time to take on a new project.

The new-style MVE email above got the agency owner to reach out and pick up the thread of that conversation… a win in my book, particularly since, as of last week, I am no longer working with Shiv’s PCM mastermind.

Pay-what-you-want for a new business opportunity for copywriters

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Last year, I promoted an unusual offer, called ClientRaker, by Steve Raju.

Steve was once a whizbang software engineer, who reinvented himself as a successful direct response copywriter, and who then reinvented himself as an AI consultant.

Steve now charges big businesses good money to tell them how to better use AI. But he does more than that.

Steve is actually using AI to set up commission-only deals with businesses that get tons of lead flow. He sends his little AI minions to reactivate the dormant leads of these businesses, and he gets paid on performance, in amounts that would make a Bond villain take note.

Steve hasn’t put on any kind of training since last year’s ClientRaker — he makes his money in different ways. But this next Wednesday, at 10am Pacific, Steve is putting on a workshop called the Word Is Not Enough (he has a habit of naming offers after Bond movies).

Steve announced this new workshop by teasing some of the content:

* Why most traditional high-ticket offers don’t make sense anymore in the age of AI

* Why most service providers are struggling nowadays

* What you should pivot to

* What hands down the best offer at the end of 2024 actually is

* All the tools you need to offer that

* How to outsource it if you can’t be bothered to do even that

* How to structure deals for the very highest return

I am vaguely interested in learning more about how to use AI.

I am significantly more interested in learning about hot new business opportunities.

I am very interested in hearing Steve talk about what he is doing, particularly how he is positioning himself, how he is adapting to the current market, and how he is finding and structuring new deals.

The copywriting world tends to attract smart people who think different. But there are few copywriters I know who think like Steve does, and who have his credentials for smarts (the man was a legit child progidy, I mean, prodigy).

Steve’s training next week is pay-what-you-want. I’ve signed up, and I’ve paid the suggested $47.

I would like to invite you to sign up as well. I’ll even throw in a bonus, which I’m calling The Secret of the Magi. (If Steve likes to name offers after Bond movies, I name mine after Robert Collier books.)

I don’t know the details of what-all Steve will share in his workshop. But I imagine if you get a new offer you can make to businesses, you will need businesses to make the offer to.

My Secret of the Magi bonus will tell you just one secret related to that — how to open up conversations with people you don’t know, even if they are busy, even if they are rich and successful, and even if they are way above you in status.

Of course, The Secret of the Magi will not work in 100% of cases.

But after observing other people cold contacting me… and after spending this past summer cold contacting a bunch of other people… I’ve had one big takeaway for how to open the door to conversations that can lead to those business partnerships.

I will tell you this takeaway, illustrate it with a few examples, and give you specific instructions on how you can apply it too.

All that inside my Secret of the Magi, which is yours, if you sign up for Steve’s workshop and forward me your receipt by tomorrow, Friday Sep 20, at 12 midnight PST.

Sign up after that, or forward me your receipt after that, and you will be in for Steve’s intriguing workshop, but you won’t get no bonus.

If you wanna get both, the time is now:

​https://bejakovic.com/the-word-is-not-enough​

3 takeaways from my long-gone MyPEEPS promo

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For much of this month I’ve been promoting Travis Speegle’s MyPEEPS course as an affiliate. My promo finished two days ago in a flurry of emails that left me in a kind of mental blackout.

As a result, yesterday I ended up writing an email that made zero reference to the promo.

Today though, I sat down and made a list of 10 takeaways for myself from this promo. I want to share three that might be of interest to you:

#1. Who bought?

I sat down and looked at the people who ended up taking me up on this offer. Most of them fell into one of the following categories:

– People who sell others info about how they sell others info (no hate, I count myself among this group)

– Copywriters with niche lists outside copywriting

– Service providers looking for a fountain of steady clients

– People with existing businesses who are getting leads in some other way but want more/steadier/easier

– Service providers looking to package up knowledge into an offer that they can sell to a list

I’m sharing this list because it might be interesting if what you do is similar to what I do.

Or maybe this list can simply remind you that it’s a good idea to sit down and look over people who are buying from you, and see what they have in common.

It’s eye-opening, and it can help with your positioning, your offers, and your lead gen.

#2. Ac-cent-tchu-ate the negative and forget about the positive

It’s a well-worn fact that human brains love to focus on the negative and largely ignore the positive. That’s why typical copywriting advice is to dig in on the pain.

But copy advice is not what I have in mind here.

Instead, I want to show you how this “ac-cent-tchu-ate the negative” stuff applies to me as well.

At one point last week, I sent out an email asking people their objections to buying.

Fine. I got some useful info in response to that email, and it probably helped me drive in a few more sales.

But at the same time, I forgot to do something much much more important.

And that’s to follow up with people who were buying, and ask them, why? What really did it? What was the main thing that got them?

Because it’s much better to focus on the white hot core of the star of desire… than to collect motes of interest, far away, in cold outer space.

#3. Improvisation is inadequate

Yes, it’s a good idea to test out new approaches to things. But testing needs to be done against a core of what’s known and proven. Otherwise, odds are good you descend into chaos. Free jazz… and frankly I hate free jazz.

More specifically, it’s smart to follow a proven format for your promo structure, your offer, your bonuses.

This also applies to copy angles — before, during, and after the promo.

In fact, that’s why I’m writing this post-promo email, highlighting lessons learned, even now, two days after the promo ended.

Because I’ve noticed repeatedly that this is the type of email I always make time for, following email promos by other people with online businesses.

I imagine it’s interesting and valuable for my audience also. Not just because I share takeaways from personal experience… but because this kind of email wraps up an intense period of promotion, and puts a kind of cap on it.

So there you go. Three takeaways from almost two weeks of emailing.

If you took me up on my MyPEEPS offers — well, you’re inside Skool already, and I’m there to help you.

If you didn’t take me up on MyPEEPS and the bonus I was offering, then maybe you found this email insightful in some way.

And in case you were not interested in the core promise of list growth… maybe you’d be interested in conversion? In making sales to your list? In a simple mechanism to take leads from inside your email software, and turn them into buyers inside your cart software?

That’s what my Simple Money emails course is about. For more info on that:

​https://bejakovic.com/sme/​

Who wins the fight: Viral posts or paid traffic?

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I’ll tell ya, or actually, I’ll defer to a person with more authority on the matter:

Russell Nohelty.

As I wrote once last week, Russell is a bestselling author of fantasy books and comics. He also writes about the business of writing, and he runs Writer MBA, a membership program to help writers make more money.

Over the past 6 months, Russell spent $30k on paid ads to beef up his email list, which now stands at over 70,000 subscribers.

Russell and I did a call last Monday about his experiences spending all that money on ads.

On the call, Russell said something interesting — that advertising democratizes virality. Says Russell, advertising allows people who were not “blessed by the magic audience fairy” to build an audience for their work.

Sounds great, right?

Except… do you really wanna go viral? Here’s another thing that Russell said:

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I have never heard somebody say, “I went viral and got all the best people subscribing to me!”

It’s always some version of “Wow, lots of bigots in the comments who hate everything about me.”

If you are attracting the wrong crowd organically, you could end up in a way worse place than running ads. I know because I’ve been there.

Both are bad and both are good. The difference is the quality of the traffic source, how you nurture the leads you generate, and whether you are paying in time or money.

===

This isn’t about trumpeting paid traffic over organic traffic, or vice versa. The point is simply this:

Where you get your subscribers matters… how you get them matters… what you promise them matters… how you treat them when they’re on your list matters.

This is not any kind of inspirational woo-woo, but very practical dollars-and-cents calculus, borne out by sales, spam complaints, and the number of interesting or annoying reader replies.

And this is one of the reasons why I liked Travis Speegle’s paid list-building approach, the one he teaches in his MyPEEPS course, which I’ve been promoting all week long.

Travis’s system is not about paying to inflate your subscriber count with people who hate you or never want to hear from you. It’s also not about getting the cheapest traffic simply because it’s cheap.

Instead, Travis’s approach is about building a quality list, with paid ads, sustainably, with the goal of having a valuable relationship with the people on that list for the long term. That in fact is why the course is called MyPEEPS, and not “8-Figure A-List Media-Buying Secrets.”

The deadline to get MyPEEPS is tonight at 12 midnight PST, less than 12 hours from now.

The reason to get MyPEEPS before then is my Shotgun Messenger bonus — my personal support and insight as you work through MyPEEPS and implement it to grow your own list.

As an extra bonus, I’m also including the call on which I interviewed Russell Nohelty about his experiences with paid traffic to grow his personal brand…, as well as a series of articles that Russell wrote on the topic, which are normally reserved for his paid subscribers.

If you’d like the full details on MyPEEPS and my bonus offer, or if you want in before the deadline strikes:

​https://bejakovic.com/shotgun​

Getting hooked on the hamster wheel

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Back in 2009, before social media really transformed the world, a Dutch scientist named Johanna Meier set up revolutionary experiment in her back yard:

She put an open cage in an ivy-tangled corner of the yard. Inside the cage, she put some food pellets and a running wheel. She then trained a motion-activated camera on the scene.

Sure enough:

Wild mice started arriving during the night. They entered the cage to get the food pellets. But they also tried out the running wheel — and they got hooked.

Meier recorded more than 12,000 different animals getting on the running wheel night after night. Her point was proven — even perfectly wild, free animals would willingly enter a cage and run around on the wheel, going nowhere.

Once the mice got habituated, Meier could even take the treats away. The mice still kept coming night after night, to run around in place, doing what they had gotten used to.

I bring this up because in the 15 years since that experiment, social media has often unflatteringly been compared to a hamster wheel.

I’ve never really used social media so I can’t say if that’s true.

But maybe it resonates with you. Maye you have experience getting lured into social media by the promise of treats — a huge free audience — only to have the treats pulled away from you, while you keep running in place.

If so, I’d like to present an alternative:

Building up a modest, engaged, scalable email list by paying for ads. Sure, ads cost money. But so does the wasted opportunity of weeks, months, or years of running in place on social media, without getting anywhere.

If this speaks to you, I’d like to remind you of the deadline to get MyPEEPS, tonight at 12 midnight PST.

In a food pelletshell, MyPEEPS shows you how to build your email list with paid traffic — putting in $10-$15, and getting out 10-15 new subscribers a day — so you can in time have a proper audience of people who want to read what you write, and buy what you sell.

Plus, the free Shotgun Messenger bonus I’m offering gets you my direct help and input as you actually put the MyPEEPS process into practice.

If you want the full details on that, or to sign up for before the deadline strikes:

​​https://bejakovic.com/shotgun​​

How to stop being seen as a milquetoast

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Today is the last day to sign up for MyPEEPS and get my free “Shotgun Messenger” bonus. You can expect me to send many more emails about this offer today. And on that note, I wanna tell you a quick story of rejection:

I first discovered marketer Travis Sago thanks to a podcast interview back in 2019. I was super impressed by everything Travis said, and so I got on his email list right away.

Travis had an automated welcome email that ended with, “I’m curious… What business are you in?”

I wrote back. I told Travis that I loved his interview, I gave some specifics of what I loved, and I said my business was copywriting.

And what I got back was… nothing. No smiley face, no “good on ya,” not a single word.

I figured then and in all these intervening years that either Travis didn’t check the reply email regularly, or he simply didn’t think me important enough to reply to.

Then this very morning, Sunday September 15 2024, I was listening to a short recording that Travis did for the people in his community.

Travis was talking about how persistent he is in following up with his prospects, particularly the “movers and shakers.” And he said the following:

“In fact, in my business, if a copywriter reaches out to me, my typical M.O. is not to respond back. I wanna get rid of all the milquetoasts, because I’m looking for people who want to get things done in the face of a challenge.”

Point being:

You might know that followup can get the attention of those who forgot about you or never even noticed you.

You might also know followup can build more desire.

But I imagine you never thought of followup as a kind of proof element.

And yet it is. Because who follows up?

People who believe in what they are doing and selling, including themselves.

The milquetoasts drop away.

So send regular emails, preferably daily… and if you got a deadline coming up, send a bunch.

You’ll catch people’s attention… you’ll remind them of what they want and how you can help… and you will convince them you have something worthwhile, just because you keep following up about it. And now, since you’ve read this email, you are a few minutes closer to the deadline for my MyPEEPS offer. The deadline will come in a flash, tonight at 12 midnight PST.

In a nutshell, MyPEEPS shows you how to build up your email list with paid traffic — putting in $10-$15 and getting out 10-15 new subscribers a day — so you can in time have a proper audience of people who want to read your emails and buy from you.

And the free Shotgun Messenger bonus I’m offering gets you my direct help and input as you actually put the MyPEEPS process into practice.

If you want the full details on that, or to sign up for before the deadline strikes:

​https://bejakovic.com/shotgun​

3-step plan to create “Electrical Socket Offers” out of thin air

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Last week I did a presentation inside Thom Benny’s Copyjitsu coaching group. Thom coaches 6 guys, all with good copy chops already, and he invited me, John Bejakovic, to come and pontificate on how to write emails.

One of the guys in Thom’s group asked me the following:

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I have this thing where I’m writing daily emails. I’m getting in reps. I wouldn’t be writing all this stuff if I didn’t believe I could help somebody.

But also, I don’t have any sales pages or digital products. All this that I’m offering, every day, is still consulting.

Do you have any way to think about that, when you’re at that stage, don’t have digital products, but you’re just pitching consulting?

===

This is a great question. I bring it up now because earlier today, I asked what objections people had to buying MyPEEPS, a course I’m promoting until Sunday, on building up your email list with paid traffic.

Along with the usual objections — don’t need it, can’t afford it, already bought it — I got some surprises. For example, a few people wrote to say, “What can I do with an email list when I ain’t got no offers!”

So let me address that now.

If you got no offers, you can always decide to offer… consulting.

That’s Step 1 of my “Electrical Socket Offers” plan.

The problem is, “consulting” is a horrible, horrible offer. I say that without restraint because I’ve been guilty of offering “consulting” myself. I’ve also been guilty of making other horrible offers, like “coaching,” or “copywriting services.”

These offers are all horrible because they put the burden on the prospect. They say, “How am I supposed to know what I can help you with? I do have some knowledge and skill… but you tell me how you can use them.”

So Step 2 of my “Electrical Socket Offers” plan is to take the burden off the shoulders of your prospects.

You take the burden off by figuring out what problems your prospects have.

This is much easier to do than you might think. You simply ask. You can do it by digging around online. You can do it via email. Or, if you have the stomach for it, you can even do it over the phone.

Ask your prospects where they’re at… where they hope to go… what’s keeping them from getting there. Do this a few times, until you find a specific problem you can actually suggest a solution to.

BLAM!!

Suddenly, you’ve taken your horrible, horrible “consulting” offer, and you’ve transformed it into something wonderful and valuable — a solution to a specific problem that your prospects have.

Because really, when my laptop is running out of battery, I look for an electrical socket.

Once I find an electrical socket, I don’t stop and ask, “What manner of electricity does this socket supply? Was it electricity generated by a windmill? A hydroelectric dam? Solar?”

I really don’t care. I just want my laptop charged. Any socket I can plug into will do.

Same thing with people and their problems. People don’t care if you solve their problem via a digital course, consulting, or even a done-for-you service. Really, what they are after is a solution to their specific problem. They’re looking for a socket to plug into.

Step 3 of my plan is optional but highly valuable.

It’s to give your consulting offer a name, such as, for example, “Electrical Socket Offers.”

Because there is magic in giving things a name. It relieves any remaining burden on your prospects, and gives them just a simple, light word or three to hold in their mind.

So that’s the 3-step plan to create “Electric Socket Offers” out of thin air.

I imagine few people will take the above advice seriously.

I imagine even fewer will actually choose to implement it.

But if by chance, you’ve had the the light come on in your head… and you’ve realized that there is in fact nothing stopping you from selling attractive offers, starting today… then maybe it makes sense to build up an email list? You know, so you have people to sell your attractive offer to?

You decide. And if you decide that the answer is yes, then maybe take a look at the MyPEEPS offer I’m promoting. It comes with my free “Shotgun Messenger” bonus, which is live until this Sunday at 12 midnight PST. For the full details on this offer:

​https://bejakovic.com/shotgun​

The curious case of the 7,730-word Facebook ad

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“My new husband is disabled, yet he manages to wear me out every night”

… I’m sitting in a busy cafe, full of other expats, because my cleaning woman Flor has taken command of my apartment.

A few moments ago, I was discreetly and quietly digging through the Facebook ad library, looking for what I knew I would soon find.

And I did — a 7,730-word ad, which starts with a teaser:

“Her groom ran away from wedding to pursue his first love. Heartbroken, she randomly found a disabled man who was also abandoned to get married. Unexpectedly, he turned out to be a billionaire!”

This Facebook ad goes on for two chapters of dense literotica, before informing me that “Available chapters here are limited, click the button below to install the App and enjoy more exciting chapters.”

Sure enough I did click, a website opened up, and the above line, about my new disabled husband and his nightly staying power, blared out of my laptop speakers and throughout the cafe, as I scrambled to find the mute button.

So now, rather than raising my eyes from the keyboard and meeting the curious gaze of all the other cafe goers, I am focusing intently on writing this email.

I don’t know the full story of this ad or the business behind it. Maybe it’s some sort of scam.

Or maybe it’s just what it says it is:

A mobile app with a subscription for literotica books… which is being sold via dozens of Facebook ads that run for 5k+ words each.

I bring this up because last night, during the interview I did with Travis Speegle on list building via paid traffic, a question came in:

“Do you feel that attention spans are getting shorter and marketers have to get more sophisticated and learn ‘vsl’ or video ads for more engagement?”

Attention spans aren’t as short as you may have been led to believe.

And video ads are not required for anything, though they can be a good option for many tyings.

More generally, the eternal truth still holds. You reap what you sow.

If you create advertising inviting people to be distracted, gullible, greedy, scared, cheap — or to consume pages and pages of disabled billionaire literotica — that’s what you’re going to get.

On the other hand, if you create advertising inviting people to be good customers or email list subscribers, well, it works in that direction also.

And on that note:

This week, I’m promoting Travis Speegle’s MyPEEPS course, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495.

Travis actually walks you through, in real time, how he creates ads in Facebook and what he puts in them to get the right kinds of people onto his email lists and the list of the big DR clients he accepts as clients.

Plus, if you get MyPEEPS via my affiliate link before this Sunday at 12 midnight PST, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.

The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.

For the full details on how this will work, or to get MyPEEPS and my free bonus as well:

​​https://bejakovic.com/shotgun​

What color is your Lambo?

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Let’s play a game. But first, let me get the hardcore, XXX marketing lesson out of the way:

One of the crucial parts of an effective sales letter is where you get people to “grasp the advantage.” That’s when you get them to understand what your offer will really do for them, in their own lives, in terms that mean something to them.

In a way, it’s a matter of translation.

For example, let’s take a promise I’ve been making lately, of getting 10-15 new subscribers to your email list each day.

Sounds nice, but really, who cares?

Let’s translate what that could really mean in your own life.

Get 10-15 new subscribers per day, every day, for a year… and you would be sitting on a list of exactly 4,562 and 1/2 human beings who said they want to hear from you.

What’s that worth?

Nobody really knows. I can tell you that an individual subscriber to my own email list has been worth $0 in the months when I didn’t make any offers… all the way to $5-$10+ in months when I had exciting offers and went hard on the promotion.

I’m sure many people have much higher numbers still.

But we gotta pick something. So let’s say $1/month for every subscriber on your list. That’s a kind of rule of thumb for email marketing in general.

What could you do with an extra $4,562.5 per month?

Of course, you could do the classic things, like work less… pay down debt… save more for yourself or your family… reinvest to make still more money.

Those are all reasonable and respectable options.

But like I said at the start, let’s play a game.

What fun, unexpected, thrilling gifts to yourself could you spend and splurge $4,562.5 on each month? Just as a thought experiment?

How about this:

You could hire a personal chef to cook every meal for you and your family, day in and day out. Groceries, chopping, sauteing, cleanup, all included.

Rates for personal chefs start at around $150 a day. You might have to pay more if you live in London or LA, or if you want someone with Michelin-star experience. I don’t know, maybe just do the weekdays in that case, instead of every day?

Or take option 2:

You could get a membership at Carbone, a private club in NYC that allows you access to Carbone Privato, a members-only restaurant frequented by other members, such as Rihanna, Leonardo DiCaprio, and Jay Z.

Membership at Carbone is $30,000 per year, but I’m guessing you can break it up monthly.

Even if the monthly rate ends up a bit higher in total, it would still leave you money to travel to New York and afford a steak or two at Carbone Privato each month… while you toast Leo across the room with a glass of champagne, in that way he does in The Great Gatsby.

Or of course, there’s the third and final option:

You could simply go the Tai Lopez route, and lease a Lamborghini month by month. The question is, what color? Black? Yellow? Grigio Telesto?

A Lambo Galardo lease starts at $1,700/month. At that rate, you could just get two, so you don’t have to choose between your favorite colors. And you’d still have money left over for gas.

Maybe none of these is exactly what you would want to spend $4,562.5 on each month… but maybe I gave you some ideas?

If I did, this might help you make those ideas a reality:

Until this Sunday, 12 midnight PST, I am promoting Travis Speegle’s myPEEPS list-building course. In a nutshell, Travis shows you how to build your email list using ads, so you can put in $10-15 a day and get 10-15 subscribers out.

You can find out more about Travis’s course at the link at the bottom.

For now, I’ll just say I’ve personally gone through myPEEPS, and I will be following it myself to build up a new list I’ve started.

That’s why I am also offering a “Shotgun Messenger” bonus if you buy myPEEPS through my affiliate link below.

Basically, you can build your list while I build mine, and get my marketing feedback and copywriting input along the way.

I’ll ride shotgun alongside you as you implement the program Travis lays out in myPEEPS. I’ll shoot down any dangerous or distracting ideas that pop up out of the bushes… I’ll read the map if you feel you’ve lost the way… and I’ll help you protect the valuable cargo you are transporting — meaning the money to spend on ads, but more importantly, your enthusiasm and your will to keep going.

I will deliver the “Shotgun Messenger” part of this offer over the next month via Zoom and via Skool (already live for a group of people who signed up early).

If you must have the full, dry details of how this bonus offer will work in order to decide whether or not to invest in myPEEPS, then write me, and I will get the details to you.

Or if you want to find out more about the core offer, myPEEPS, and what it could do for you, and maybe your garage:

​https://bejakovic.com/mypeeps​