Affiliate Marketing

I promoted Dan Kennedy’s $0.99 audiobook but when the results rolled in!…

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This past Wednesday, I was moving my stuff from my old apartment, in the peripheral “Williamsburg of Barcelona,” to my new apartment, in the very heart of Barcelona.

It’s stressful to move, even though I have little stuff.

I found some movers on the Spanish version of Craigslist. They showed up unprepared, possibly drunk, and clearly determined to take as much advantage as they could of the fact they were being paid per hour, rather than per completed job.

It took 3 and 1/2 hours for them to move a few plants and a few trashbags’ worth of stuff 3 miles across town.

My day was eaten up with preparing for this move… with witnessing the move in all its glacial fury… and then with recovering from the move ie. hiding the trashbags of stuff in places around my new apartment where I cannot see them and don’t have to think about them for a while.

All that’s to say, on Wednesday I really had no time or brain power to write my daily email.

So I took post from my Daily Email House community, in which House member Anthony La Tour shared how it’s now possible to get get several super valuable, multi-thousand dollar Dan Kennedy seminars for the cost of an Audible audiobook, and I basically sent that out as my email.

Results:

$306 in Audible bounties so far, plus about a dozen readers writing in to say “thank you” for cluing them into this offer.

Conclusions:

#1 Audible can be a legit “in-between” offer to promote

The regular Amazon affiliate program pays peanuts, but the bounties when somebody signs up for Audible are generous — $10 for a $0.99 trial, whether the customer sticks or not.

When you add it all up, and add up some other bounties Amazon is giving to affiliates, you get the $306 I made with my email on Wednesday.

$306 is not “pay for a house” money.

But I wasn’t in the middle of promoting anything anyhow. $306 is a decent return for spending about 15 mins to “write” and schedule an email in the middle of moving apartments.

Of course, in order for this to be a repeatable thing, it would take other unique audiobook deals — either something not available in other formats, or only available for drastically more in other formats, like the Dan Kennedy thing.

#2. There’s great value in telling people something new

On Wednesday, I had no idea whether talking about this Audible deal would make me any money.

I knew it was still a good thing to share this deal in my email.

Because much more than the direct money from the sales you might make, there’s value in telling people something new.

Genuine news hooks readers on opening your emails in the future as well, and at least checking out you future offers also. After all, they might miss out! And few new things are as interesting as a legit new deal on something people already want.

#3. “How can they afford this???”

Audible pays out $10 bounties for somebody signing up for a $0.99 trial.

That connected in my mind to Internet Marketer Igor Kheifets’s pretty irresistible offer to affiliates:

Igor is currently paying out a $30 commission for each affiliate sale of his $3.99 book.

How can Amazon (and Igor) afford to do this?

They can afford to do it because:

1. They know their numbers ie. what a new customer in this funnel is worth to them, and

2. They have high-enough numbers, because they make new customers all kinds of additional offers in the form of order bumps, upsells, downsells, and cross-sells.

And that’s just in that one funnel.

After the customer buys, Amazon and (Igor) own the customer relationship. They can then simply make new backend offers from now till doomsday. As Igor wrote to me as I was promoting his book, “I only need one backend sale to cover everything.”

I’ve long been guilty of not having either of the 2 items above.

#1 (not knowing what a new customer in a funnel is worth to me) is fairly easy and quick to fix.

#2 (not having two dozen other offers to make in one funnel) is less so.

But I’m working on both of them. And I’m sharing what I’m learning, and I’m trying to take some people along for the ride. If you wanna go for that ride as well:

https://bejakovic.com/house

Affiliate contests suck, so here’s an alternative

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I sat down just now and tried to write a list of 10 reasons why affiliate contests suck.

(Affiliate contest = Person X is selling an offer during a time-limited launch. Persons Y, Z, and Q are promoting it as affiliates. Whoever sells the most gets bragging rights and additional prizes, beyond just the affiliate commissions.)

I feel internally that affiliate contests suck, and so I was sure that I could come up with 10 good reasons to back up my feeling.

So I started writing and… I realized that my arguments were not really arguments against affiliate contests, but about mass launches with a bunch of affiliates who promote the same offer.

Mass affiliate launches devalue the core offer… they force each affiliate to come up with a new and unique offer (bonuses or bundles or whatever) if they hope to sell anything, which to me defeats the main point of promoting affiliate offers… they cut into sales since people on your list are likely to be on 5 other lists that are promoting the same.

I realized affiliate contests are actually a way of getting around all these negatives of mass affiliate launches.

List owners (persons Y, Z, and Q above) know that promoting an offer at the same time as a dozen other people sucks… and offer owners (Person X above) try to draw them back by promising additional prizes for the best performers, above and beyond the affiliate commissions.

Does it work?

People do affiliate contests all the time, so I’m guessing it works, at least for somebody out there.

At the same time, I can speak from personal experience that I avoid affiliate contests like I avoid the metro at rush hour on an August afternoon, both because I don’t like being in a sweaty crowd, and because I don’t like directly competing against people for one of a few available seats.

I imagine there are others who are like me, who are in fact turned off by the competitive aspect of winner-takes-most contests.

I’m telling you all this because today I announced a new campaign inside my Daily Email House.

The goal of the campaign is to grow the community.

I’m asking existing members to help me do so. Beyond the altruistic reasons of helping me out or building a more thriving community, I’ve also announced prizes:

Prize #1: For anyone who refers anyone to the group, whether this referred person ends up getting inside or not (I’m picky, and I don’t let just anyone inside)

Prize #2: for anyone who refers 10 people who end up getting inside

Prize #3: For the entire group, once we reach the magic number of new members I’ve set as the target for this campaign

It’s a different kind of incentive scheme to overcome the problem of multiple people promoting. Rather than an “affiliate contest,” this is an “affiliate challenge.”

In the affiliate challenge, people are not competing with each other (or are competing directly to a much smaller extent). They are primarily competing with themselves.

They are not falling behind each other, and not giving up because they feel it’s hopeless to win, or even refusing to engage altogether.

They are encouraged to participate and to achieve a manageable goal.

And at the end of it, the group benefits, and is hopefully stronger, rather than divided or deflated.

Maybe an “affiliate challenge” is something you can consider as an alternative to an affiliate contest, when running an offer or a promo or a launch where you’re hoping to get a bunch of referrals or affiliate sales from different people.

“Yeah but does this work?” I hear you ask.

Fair enough. I have no idea. I’m just testing out this campaign, and it’s likely that there will be hiccups or missteps along the way.

If you’d like to find out how it does, or participate to get yourself one of the prizes I’m offering, or you simply want to join a community with the shared goal of using your email list to pay for a house, here’s where to go:

https://bejakovic.com/house

Sneaky guru model for getting the most out of a pool of prospects

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If you’re the enterprising sort, here’s a direct-response recipe for getting the maximum value out of a pool of prospects:

1. Run a campaign featuring a guru who is promising an outcome, say, big stock market returns.

2. Make sales of your offer to people who respond to that campaign.

3. Take all the people who didn’t buy (or who bought once, but then canceled a subscription offer) and put in front of them another, entirely different-seeming offer, with a different guru, which actually makes the exact same promise as the offer in step 2.

4. Go back to step 2, and keep going back, with still another guru and another different-seeming offer, repeating until everyone has bought.

I once heard direct marketing expert Dan Kennedy talking about this sneaky multiple-guru model, which is actually very common among high-level direct response operators.

This strategy is obvious enough that in what behemoths like Agora are doing, but it happens in less obvious ways in many other businesses.

Some direct response businesses have low/mid/high variants of the same underlying product, all behind different brands that are impossible for prospects to see through.

Other businesses simply partner with related businesses who make the same promise but with a different feel, tone, or face to their message.

The point being, some people might not like you or your style. But if they’ve raised their hands to say they want the outcome you promise, that’s real value.

Sooner or later, somebody somewhere will sell these folks an offer to help them get that outcome. That somebody might as well be you, and that somewhere might as well be right here, right now, using the recipe above.

And with that, let me remind you one final time of the free training that email marketer Chris Orzechowski is putting on tomorrow, Monday, October 6, at 6pm CET/12 noon EST/9am PST.

Chris is gonna be sharing his “5 Steps To A Million Dollar List.”

I haven’t seen Chris’s training, but I do know his business model and his philosophy.

The fact is, it’s very similar to what I do, to what I preach in these emails, and to what I sell in my offers.

But — maybe you don’t want to hear this from me. Or maybe you have heard it from me, for a long time, and while you like hearing it, maybe it still hasn’t clicked, or hasn’t moved you to action.

In that case, Chris’s free training — and the 8-week coaching program he will be launching on the back of it in the coming weeks — might just be the fix.

If an email-based, flexible, profitable, and even fun business is an outcome you would raise your hand for, then here’s a free offer to help you get there:

https://bejakovic.com/mdl

Indecent proposal

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Last week, I wrote an email with the subject line “Operation Mincemeat.” At the end of that email, I asked readers if they have an audience to which they could promote my new 10 Commandments book.

I also said I don’t know what I can do in turn for those who promote me, but that I am happy to entertain all kinds of offers.

I got a lot of readers replying to say they would be happy to promote me to their lists. I appreciate everyone who wrote in.

Some people said they would do it without asking anything in turn, simply because I’m such a swell guy.

Others made me various decent and indecent proposals. Here’s one I got from James Carran, who writes several newsletters about the craft and business of writing:

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How about later in the year when I get a chance to polish them up, you take a gander at my course library and see if there’s one you’d like to promote as an affiliate? I just want to redesign them all and update them first…

With the proviso that you’d only promote anything if you thought it was genuinely helpful for your people and something you’d want to promote anyway. If not, I’ll take no offence.

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I’m bringing this up because James’s proposal is one that I wish more people would make me, all the time, whether or not they agree to promote my new book.

So let me explicitly make you my own proposal, which you may deem indecent, but which you probably won’t, because I’m really fishing here so I can pay off the subject line:

If you have a course, and you would love to have me promote your course to my audience, then write in and let me know.

A few points that will make it more likely for me to take you seriously:

1. Your course is amazing and previous customers love it

2. Your course is based on a new mechanism for an old promise (hat tip to Justin Goff for that idea — whatever happened to him)

3. Your course sells for at least $197, or you’d be okay raising the price to that level

If you have a course that matches these three criteria, or at least two out of three and you can compensate for the third with your own enthusiasm and force of personality, then write in and let me know.

I’m not promising anything. But I am always short of good offers to promote, and if you have an amazing course that I can get behind, then you’d be doing me a favor.

The BCG Recurring Income Matrix

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At the start of this year, I wrote about three themes I had set for myself. Theme #1 was more recurring income.

To help me (and maybe you) get there, I’ve come up with the BCG (Bejakovic Consulting Group) Recurring Income Matrix.

Maybe know the Growth-Share Matrix by that other “BCG,” Boston Consulting Group. (The imposters!)

Their matrix asks two questions about a product or company — low/high market share, fast/slow growth. The result are four quadrants:

3. ??? | 4. Star

1. Dog | 2. Cash Cow

I don’t want to even dignify those other BCG people by explaining what their stupid animal quadrants are about.

But I do like the matrix idea.

So I decided to create my own for recurring income. My questions about recurring income, the ones dear to my heart are:

1. Does it require personal authority to sell?

2. Does it require personal involvement to deliver?

I thought about the four yes/no combinations. And so I’d like to present to you the Bejakovic Consulting Group Recurring Income Matrix:

3. Hosting on QVC   | 4. Renting out

1. Flipping burgers    | 2. Pushing the sled

Let me explain the quadrants in order:

#1. The lower left is flipping burgers. It doesn’t require personal authority to sell, but it does require personal involvement to deliver.

In other words, this is a regular job, or at least most regular jobs, except those few regular jobs where you’re truly irreplaceable.

Flipping burgers is a steady paycheck, provided by somebody else, as long as you keep working. Fair enough. Unfortunately, due to a genetic disorder, I find myself highly allergic to any prolonged time spent in this quadrant.

#2. The lower right is pushing the sled. It requires personal authority to sell, and also requires personal involvement to deliver.

This is most recurring income plays for solopreneurs and small info publishers online. Think paid newsletters, paid memberships, coaching, etc.

I call it pushing the sled because it’s like the sled at the gym — you gotta put in a lot of effort to get it moving, and as soon as you stop, it stops.

That might sound like a raw deal. But because it requires personal authority to sell, it tends to pay better per unit of work compared to flipping burgers. (Plus, if you’re the type to enjoy discipline-and-punish activities like Crossfit, you can even convince yourself that pushing the sled has salutary effects.)

#3. The upper left is hosting on QVC. It requires personal authority to sell, but doesn’t require personal authority to deliver.

This is where you trade on your good name, your charisma, or your previous success to promote something that will pay you for a time to come.

My best example of this is George Foreman, who allowed his name to be put on a grill and who appeared in infomercials to promote the product. The result was $200M in royalties and licensing fees into George’s pocket over the years.

This might seem out of reach for mere mortals. But if you have an audience, it’s really what recommending a specific tool in a crowded category is about (eg. ​Convertkit, sign up for it because it’s what I use​). Also, I’d put recurring income like copywriting royalties into this quadrant.

#4. Finally, the upper right is the “renting out” quadrant. It doesn’t require personal authority to sell, and it doesn’t require personal involvement to deliver.

I thought of calling this the “cheating” quadrant because that’s how it can feel, at least if you’re coming at it with a perspective like mine, of selling info products via daily emails.

But really, this quadrant is familiar enough. If you have a lot of money already, it’s what rental income or stock dividends are all about. If you don’t have a lot of money yet, well, there’s ways around that that still make living in this quadrant possible. But that’s really a topic for a $5k course.

Final point:

You can move from quadrant to quadrant.

If you appear on QVC once to endorse a product, that appearance can be recorded and replayed over and over, which basically puts you into the renting out quadrant, as long as somebody else drives viewers to the recording.

If you’re pushing the sled now, you can eventually delegate or automate the delivery and move yourself into the QVC host position.

And if you’re in the flipping burgers quadrant, you can jump straight to renting out quadrant if you have the money or know-how… or you can build up your personal authority, so you can go to the #2 or #3 quadrants.

On that last note, if you would like to build up your personal authority, I have a recurring service to help you do that.

I am still creating this service by hand, day-by-day, instead of automating or delegating, putting me squarely into the #2 quadrant.

Maybe that will change in the future. But for now, I keep pushing the sled, because I tell myself it’s good for me.

In any case, if you’d like my help in building up your personal authority, so you can sell things that pay you over and over:

https://bejakovic.com/deh

Behind the scenes of my affiliate deal-making

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Over the past few weeks I’ve been approached to promote three affiliate offers, and uncomfortable thought it was, I turned all three down.

All three of these offers were solid. They had good info at a fair price. There’s no doubt each of them can be very valuable to the right person.

Also, all three offer owners who approached me I already had previous relationships with. I had already done some projects with them, or at least we had exchanged some non-business emails and had some sort of rapport going.

Finally, all three offer owners were paying out generous affiliate commissions. In theory, I could make some good money here.

And yet, like I said, I turned down the opportunity to promote any of the three offers.

The reason was simply I personally couldn’t get excited about them. I took a look at these offers and my personal reaction was “Hm, I see.”

I imagined writing emails to promote these offers. How? I’d have to do some jumping jacks before, in order to simulate a bit of life in my copy.

I also imagined taking myself out of the equation altogether. I imagined saying, “Hey this isn’t for me, but don’t let me get in your way, maybe it’s for you.”

That still didn’t sit right. After all, with that approach, where do I stop? Do I end up promoting $3.45 pork chops on sale at Target, because somebody somewhere might want them?

I’ve made the point many times before that I don’t look at this newsletter as a business first. I look at it as my own personal playground, an opportunity to experiment and practice, a reflection of my own interests and tastes.

I can’t blame you if you shrug off everything I’ve said above as just my perverse attitude, something that I do because I apparently don’t care enough about money to reach out and grasp it when it’s offered to me.

Still, I remembered something while thinking about this rather unpleasant issue.

Ben Settle, who I think treats his email newsletter as much more of a business than I treat mine, shared almost the same attitude in an email a couple years ago. In fact it’s possible I got my attitude from Ben.

Ben wrote that the best affiliate offer to sell, at least for him, is one that’s personally fun. And when an offer is not personally fun for him… well, here’s Ben’s report on one such campaign:

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No matter how much time I spent writing those emails, no matter how much time I spent strategizing the campaign, and no matter how much time I spent interviewing the creator of the product (and I did) it did not matter, and the sales were lackluster at best.

The reason?

Not because the offer was bad.

It was extremely valuable, especially for the price.

No, one main reason why was because it was not fun.

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I’m telling you this because over the next few days, until Tuesday to be specific, I’m promoting Tom Grundy’s Subtraction Method.

In fact, I’m promoting it as an affiliate, even though it’s a free training.

There was was the option to simply promote the paid workshops that Tom will be running in the coming weeks, on the back of the (free) Subtraction Method training.

But Tom and I both agreed that the best and happiest way to promote this was simply offer the free training first, one where Tom would reveal all the concepts underlying the Subtraction Method.

It’s Tom’s job to sell the group implementation workshops, following the free training, just to those who want help working through those concepts with Tom’s guidance.

Point being, the real reason I’m telling you to go sign up to Tom’s Subtraction Method is that I’m personally interested and even excited by what Tom has to teach. The promise of an affiliate payout alone wouldn’t do it.

But maybe you don’t even know what I mean by the Subtraction Method. If so, here are the details from my Al Pacino-themed email yesterday:

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Tom’s story is that he quit his high-powered London banking job in order to seek enlightenment. Enlightenment found, Tom ended up going back to the bank.

Curious, right?

The first time around at the bank was miserable, says Tom. The second time around has been enjoyable, stress-free, and even fulfilling.

What made the difference is what Tom calls the Subtraction Method.

The Subtraction Method is not about the kind of minimalism that involves living in a hut in the backwoods of Montana, shooting and skinning rabbits, and melting snow for drinking water.

Rather, it’s about a different kind of minimalism, one that has to do with ideas and attitudes.

The end result can be that you achieve all the external success you think you want now, and you do it on such terms that you’re not eaten out from inside like Michael Corleone or Al Pacino.

Or the end result can be you don’t achieve the external success you think you want now, and you find out that that’s perfectly fine, because what you thought you wanted is not what you actually want.

Here is where I start waving my hands and waffling and mumbling a little too much. Because the Subtraction Method is not my area of expertise. Rather it’s Tom’s area of expertise.

That’s why I’d like to invite you to sign up to his training. The training is free. It’s happening next Wednesday, Nov 6, at 8pm CET/2pm EST/11am PST. I’ll be there. If you’d like to be there as well, you can register to get in at the link below:

https://bejakovic.com/subtraction

**HUGE ANNOUNCEMENT**

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Alex Hormozi, the bearded, trucker-hatted, nasal-stripped author of the book $100MM Offers, has been aggressively running Facebook ads that open with:

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**HUGE ANNOUNCEMENT**

I’ve never publicly endorsed anything until now. And that’s because I’ve built my reputation on giving amazing value.

Anything I endorse has to live up to that. Nothing has, until now.

For many of you who want to start a business online, this is the fastest, easiest, most fun way I’ve found.

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The ad goes on, but the gist is that the fastest, easiest, most funnest way that Alex is endorsing is… Skool.

You might know Skool — it’s an online community platform, much like Facebook groups, but without all the stigma that anything connected to Facebook has today.

I don’t know the deal that Hormozi has struck with Skool. But even at the most plebeian level, Skool offers 40% to affiliates, lifetime, each month, for anybody who comes in and creates a group (creating a Skool group costs $99/month).

So maybe Alex Hormozi is wrong?

Maybe Skool is not the fastest, easiest, most fun way to start a business online?

Maybe promoting Skool is? Or if not Skool, maybe some other software-as-a-service?

This got me wondering about what other worthwhile SaaS platforms have generous lifetime affiliate programs.

I know that many email marketing and web hosting companies do. But what else?

Software for design? For sales? Practice management? Inventory management? Pet store management?

If you know of a good software product that offers recurring affiliate payouts, write in and let me know. I’m curious. And in return, I’ll reply and tell you about a super-clever way I’ve seen one affiliate promoting a SaaS company, and apparently making a killing right now.

Public appeal: What are you eyeing to buy?

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During my CopyHour promo last week, I got a message from a reader who got stung by buying too soon:

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Man you really gotta start posting an affiliate calendar, your bonuses are always amazing… same case as High Impact Writing. I already bought it on the first round of the year and I will say it was phenomenal. would’ve been great to get it from your affiliate though

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An affiliate calendar is a smart idea. But the fact is, as things stand, I have no major affiliate offers planned soon. Maybe you can help me with that.

Ask yourself:

Is there anything you’re thinking of buying?

Any course, mastermind, coaching program you have your eye on, you’ve been saving up for, you’re on the fence with?

If there is, write in and let me know.

If it’s an offer that makes sense to promote to my entire list, I will reach out the offer owner and ask about striking some kind of a deal.

And when I do, I will make sure you benefit.

Maybe I can wrangle a sizeable discount on your behalf.

Or maybe I’ll add on valuable bonuses — extra trainings or a community or secret info — that make the original price seem like a steal.

You win. I win. And maybe even that offer owner wins.

So think for a moment. And if something pops up in your mind, let me know.

Meet me in New York/Baltimore/Palm Beach?

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Last weekend, I ran the first in-real-life meetup of my readers in Barcelona, where I live. That meetup went great. It definitely made me want to do one again.

Over the next few weeks, I will be traveling to the U.S. for the first time in 5 years.

So maybe you would like to meet me somewhere along the way?

I’ll be in New York City between March 5th and 10th… in Baltimore between March 10th and 14th… in Palm Beach between March 14th and and 17th. If you will be around any of those places on those dates, write me a note and we can see about meeting up.

In other news, thank you in case you used my link to sign up to Dan Kennedy’s free “Shutdown Livestream” yesterday.

A buncha people wrote me, some asking for the free trifle with their name on it that I promised as a bonus… others just to wish me good luck in the affiliate contest, which has seized my body and mind like a low-grade fever.

There’s no public leaderboard for the affiliate contest behind this marketing campaign, so I cannot say how I am doing after yesterday’s push. But I will keep you posted when I find out.

And in case you didn’t sign up or you don’t know what’s up:

The free livestream will happen tomorrow, Fri March 1st. It will feature marketing legend Dan Kennedy, being interviewed in his basement, where he works, by Russel Brunson of ClickFunnnels. The topic will be why Dan has decided to cut off new signups to his No B.S. Letter “for the foreseeable future.”

It’s sure to be entertaining — Dan does a very good curmudgeon act.

​​More importantly, this livestream is sure to be valuable. Dan knows more about direct marketing, personal promotion, and influential writing than probably anybody else on the planet.

If would like to sign up to this free livestream before it disappears into the night:

https://bejakovic.com/no-bs-scarcity

Exciting update about my No B.S scarcity emails

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Three weeks ago, I wrote three emails making fun of Dan Kennedy’s ongoing, scarcity-mongering “Shutdown livestream” campaign.

At the end of those emails, I included an affiliate link for you to sign up to that campaign.

In part, I did this because the campaign had been effective on me (I signed up both to the livestream and to Dan’s newsletter).

In part, I also did it because I’ve learned a ton from Dan Kennedy, and I would promote his stuff for free, and I have in the past.

But let’s get back to the present.

I sent out those three emails three weeks ago. I had a good chuckle with readers who wrote me back about Dan’s scarcity tactics. And then, I forgot all about it.

Until last night.

Because last night, I got an email with the subject line, “Exciting Update: NO BS Shutdown Campaign Leaderboard Revealed!”

The inside of that exciting email said:

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Now let’s dive into the current top 5 on our Leaderboard:

1. Tim Hewitt
2. Travis Lee
3. John Bejavoic
4. Frank Buddenbrock
5. Frank Andrews

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I don’t know if there’s a French-Canadian marketer out there named John Bejavoic. I’m guessing not. Instead, I reckon this is only time #64,171 in my life that somebody’s mangled my last name.

No matter. Because it means that, for the first time in my life, and in spite of my absolute lack of effort and my three tongue-in-cheek emails, I am now in the running of an affiliate competition.

The email described the prizes for the top 3 affiliates:

* Third place is a 6 months free of Dan Kennedy’s newsletter
* Second prize is a box of Dan Kennedy faxes
* First is a ticket to the No B.S. Superconference in May

The first two prizes I don’t need. The third prize I don’t want (who wants to travel around the world from Barcelona to Dallas TX).

And yet…

As I read through this “Exciting update” email last night, I found myself paranoid, spinning around, and looking over my shoulder.

Would somebody swoop in and take my 3rd place position?

I was like a dragon, guarding my wealth, suspicious somebody will take it away from me, and slyly thinking how I could increase my gold stash — even though I don’t really want the gold.

It brought to mind the following passage by another master of direct response marketing, Claude Hopkins. Hopkins wrote a hundred years ago:

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Many send out small gifts, like memorandum books, to customers and prospects. They get very small results. One man sent out a letter to the effect that he had a leather-covered book with a man’s name on it. It was waiting for him and would be sent on request. The form of request was enclosed, and it also asked for certain information. That information indicated lines on which a man might be sold.

Nearly all men, it was found, filled out that request and supplied the information. When a man knows that something belongs to him – something with his name on it – he will make the effort to get it, even though the thing is a trifle.

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So now I’d like to invite you once again to sign up to Dan Kennedy’s free livestream campaign.

The livestream will happen March 1st, two days from now. It will feature Dan Kennedy, being interviewed in his basement, where he works, by Russell Brunson of ClickFunnnels. The topic will be why Dan has decided to cut off new signups to his No B.S. Letter “for the foreseeable future.”

I’d like to invite you to sign up for this livestream for three reasons:

First, because like I said already, I have learned a ton from Dan Kennedy. Odds are good that you too will learn something valuable, if only you sign up, and even more so if you actually watch the free livestream.

Second reason is that you would help me do better in this stupid affiliate contest, which I am participating in against my better judgment, simply out of loss aversion and blind greed.

Third, because I have a trifle with your name on it.

It really is a trifle. But it’s yours.

​​It has your name on it.

And you can claim it, if only you sign up to the Dan Kennedy free livestream campaign, forward me your confirmation email, and tell me a physical address where I can mail your trifle.

And in the spirit of this entire No B.S. scarcity campaign, I have to mention this named trifle is only for the first 15 people who take me up on this offer.

To get started, here’s the first step, where you can sign up for Dan’s free livestream:

https://bejakovic.com/no-bs-scarcity