My new chore-of-the-month arrived yesterday and is looking at me accusingly

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Yesterday I pushed my way into the lobby of my building — too many grocery bags in my hands — and I peeked into my mailbox.

My ex-girlfriend (still living together) was already by the elevators, holding her own batch of grocery bags. “There’s nothing,” she said. “I checked already.”

But I don’t trust anyone. So I peeked into the mailbox. And I saw it:

A narrow cardboard package that somehow telegraphed class and high-value.

I opened up the mailbox. The ex came over wide-eyed. “What is it? What did you order?”

Frankly, I had no idea.

The package was postmarked UK. I thought for a minute. And then I remembered.

I’d signed up to a magazine-of-the-month club a while back. Each month, they send you a new magazine, so you can get exposed to new stuff, be entertained, have new email fodder.

This was my first issue.

I couldn’t wait to see what I got. I tore open the cardboard package right there in the lobby.

Inside was more beautiful paper packaging. I felt bad ripping it apart. In the elevator up to the apartment, I tried to peel it open carefully. But impatience to see my cool new magazine bubbled over.

I ripped up the paper packaging as well.

As I entered my apartment, I could finally get at the fascinating and intriguing contents inside. And what I found was:

A squat, black cover, showing a hand holding a spoon, and taking a bit of some kind of unidentified mass from a platter, which was held by another hand.

A vague, arty photo. There was nothing else on the cover except the magazine title. Not a good start.

I flipped to the back.

​​”FEATURING,” the back cover said, “Fiction:” and then a long list of contributors. “Poetry:” and then another long list of contributors. “Art and photography:” and then more contributors.

“Ugh,” I sighed. “This feels like it’s gonna be work.”

I tossed my new chore-of-the-month onto the little stand next to the couch, where it’s still sitting, in its shrink-wrap. I’ll have to schedule a time during my work hours to sit down and face this obligation.

In case you’re wondering how this could possibly be relevant to you:

Between 2017 and 2021, I subscribed to Ben Settle’s Email Players print newsletter.

After I decided to unsubscribe, I asked myself why. What did it?

There were several logical reasons.

But I realized that the real, emotional reason was simply that reading Email Players had become a chore.

I’m sure there were still some valuable ideas in each issue. But it was no longer fun to read.

I kept looking at it sitting there by my couch, and thinking, “Ugh. There’s that to do.” And since Email Players is hardly the only source of valuable ideas in the universe, I decided to unsubscribe.

I myself am now planning a subscription offer, a community around newsletters, which I’m planning to call Publishers Club.

But I realize that — and here’s the takeaway of today’s email — value notwithstanding, my subscription offer will have to be enjoyable and even fun if people will have any chance of getting value out of it.

So I am appealing to you for help and input.

Write in and tell me one subscription offer that you pay for, and that you actually enjoy or even look forward to.

It could be a newsletter, a community, a magazine, a magazine-of-the-month club, a streaming service, whatever.

For bonus points, tell me what makes this subscription offer enjoyable or even fun.

In return, I will 1) telepathically send you good vibes along with my gratitude and 2) reply via email and tell you the only subscription offer I am currently enjoying, and why I suspect I am enjoying it.

I’ve mentioned this subscription offer in passing a few times in the past. But I’d say chances are about 99.9% you do not know what I have in mind.

​​If you’d like to know, write me with your fun or enjoyable subscriptions, and we can do a tit-for-tat trade.

Everything I have to offer you

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I was gazing out the window of a small, out-of-the-way bookshop in Barcelona’s Gothic district. Time had stopped.

In my hands was a leather-bound 1948 edition of Hemingway’s a Farewell To Arms. But I had long left off reading, lost in reveries of distant moments and faces long gone.

A notification on my iPhone 12 mini brought me back to reality — a handcrafted question from a reader, full of enigma and intrigue:

===

Hi John,

I recently saw an email for your MVE course. I didn’t realize you had so many.

Do you have a list of all of your courses floating around somewhere? I can’t seem to find them on your website.

===

The fact is, I have been thinking for a while about creating a page on my site where I list all my offers.

A kind of catalog page.

​​That’s why I started off writing this email in a J. Peterman catalog style — lots of adjectives, some Old-World glamour, a touchy-feely snapshot to start.

​​I even got ChatGPT just now to condense the sales pages for my various courses into J. Peterman language. Here’s what it gave me for my Copy Riddles course:

Copy Riddles unveils itself as a transformative journey into the art of copywriting. It’s a tool, a guide, a companion on a path less traveled, designed to implant the wisdom of A-list copywriters into the eager mind. Each “round” of this game-like experience is a step closer to…

Kind of funny in its self-importance… but also annoying.

​​I realized this is exactly the kind of writing I’ve always hated. And it’s the kind of copy I never want to be associated with.

So instead of J. Peterman fluff, here’s my own, bare-bones description of everything I offer at the moment:

Copy Riddles: A new way for marketers and copywriters to own A-list copywriting skills more quickly than you would ever believe.

​​Big course, expensive, but also the best thing I sell, at least if you want to learn the lucrative skill of sales copywriting.

Most Valuable Email: The most valuable “trick” I have found to produce engaging, influential, and audience-building emails about copywriting and marketing.

​​This is the secret sauce of what makes my emails to this list work. People love this course, and many have even used the Most Valuable Email trick profitably in their own marketing.

Simple Money Emails: A simple, “hypnotic,” 1-2 process to make more money from your email list today, and keep your readers coming back tomorrow.

​​In a nut, how to write effective, no-frills sales emails in any market. Distilled from my experience writing close to 2,000 such emails.

10 Commandments Of A-List Copywriters: Control-Beating Breakthroughs From Gary Bencivenga, Gene Schwartz, Jim Rutz & More.

​​Kindle book. ​Quick. Short. $5.

Over the past couple years, I’ve also had other courses, and I will make some of them available again soon.

I will also create a catalog page on my site where add all these offers.

Meanwhile, we’ve reached the bottom of this email. I don’t know what to do now, because I don’t have a link to end with.

So let me simply invite your eyes to caress the exotic and luxurious copy describing the four offers above — the four pillars of my house of wisdom. Choose whichever of these jewels strikes your fancy, and follow the link to peruse the rich and distinctive sales page waiting for you, like a cozy home, on the other side.

10% success vs. 100% success

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Once upon a time, I found myself in a frightening environment — a night club. ​​I was there with a friend. Let’s call him Dave.

​​Dave is not a remarkably beautiful man. If anything, he’s rather physically unattractive.

Now, as you might guess by my opening sentence, a nightclub is not my kind of place.

But from what I understand, the one I was in with Dave was typical. There was a stage, people dancing, music, lights.

Dave started dancing in place next to me.

He then danced his way over to a girl in the crowd.

​​He continued to dance, all the way around her, like some kind of bird of paradise.

When the girl showed no interest, Dave danced his way back to me at the edge of the dance floor.

He shrugged his shoulders and explained his philosophy. “If I go out, and only one out of ten girls likes me, that’s not a 10% success rate. That’s a 100% success rate.”

This message has stuck with me ever since.

Incidentally, today Dave is a highly paid lawyer, working when he wants and from wherever he might feel like. He also happens to be married to and have a kid with a beautiful girl who initially wouldn’t give him the time of day.

I thought of this story today after I got a message from long-time reader Logan Hobson.

Logan is an email copywriter. He writes emails for big-time real estate investing gurus who have audiences of 80k+ people. He repeatedly does 5-figure email-based launches for these guys.

Logan was writing in response to my email yesterday, in which I explained my simple, 5-minute way to come up with 2-3 good email ideas each day — no writer’s block required. To which Logan wrote:

===

I like the idea that writer’s block doesn’t really exist – it’s more just idea block.

Once you have a good idea, the words just write themselves. If one of your 10 ideas stands out a good one, then the words just flow.

===

In other words, if you sit down to write… and only one out of ten ideas flows well and turns out to be something that makes you money… then that’s not a 10% success rate. That’s a 100% success rate.

Seamless transition alert:​​

If you want more help coming up with email ideas, specifically ones that flow well and make you money, then check out my Most Valuable Email course.

Logan got that course a year ago. And after he went through it, here’s what he wrote me to say:

===

After going through MVE, it feels like the veil has been lifted off some of your writing in the most enjoyable way.

Like a magician who is about to do a trick, but winks at those who know and revealing exactly what he’s about to do, leaving those who aren’t in the know none the wiser.

However in this case, it doesn’t ruin the magic, it just makes it even more enjoyable.

===

For more info on Most Valuable Email, and how it can help you grow an audience and make money:

https://bejakovic.com/mve

How to come up with 2-3 good email ideas each day

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Last night, I was sitting on the couch when my ex-girlfriend came over from the kitchen.

It’s an odd situation. We’re broken up. But we still live together. And we’re on good terms.

“Are you writing your email?” she asked.

I looked at her like she’s crazy. “No, I did it this morning. I’m done for today.”

She nodded. “What’s tomorrow’s email going to be about?”

“Who knows,” I said.

“So how will you write it then?”

“It will be very, very hard,” I said with mock sadness.

​​But like I explained to my ex last night, it’s never really very, very hard, because I have a large and growing list of email ideas in my BEJ journal.

If I ever don’t have something fresh to write about, I can always reach into my journal. I find this resource so valuable that I even created a course once, Insight Exposed, all about my obsessive note-taking and journaling system.

But that’s not what I want to share with you today.

Because today, I didn’t reach into my journal for this email’s topic.

Instead, I did what I often do when I don’t have a clear idea of what to write.

I opened a new text file and started a list. I titled it daily10. Under that title, I came up with 10 possible ideas for today’s email, without discarding even ones that are not really good.

It took me all of 5 minutes.

Not all the ideas were ones that I will turn into an email. But of the ten, one was promising and three were good.

A couple of these possible email ideas I liked better than telling you about my ex and my daily10 process.

​​But since the reason I came up with those ideas in the first place was that daily10 process… I thought I would put those better ideas on hold and tell you about this valuable way to quickly come up with 2-3 good ideas for your daily emails.

So now you know.

And if you ever thought you suffered from “writer’s block”… well, now you also know that it’s really just an excuse not to sit down and write down 10 possible ideas, even if all of them are bad.

But enough inspiration. On to sales:​​

In a convoluted way, my email today is an example of my Most Valuable Email trick in action.

I hope I haven’t given too much away. Maybe I have.

​​But if there is still something that you think you can learn about the Most Valuable Email trick, then you can get educated via the link below:

https://bejakovic.com/mve

Fish finder business Cinderella story

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Here’s a Cinderella story you might like and even profit from:

A guy named Yank Dean (yes, real name) started a new company called Hummingbird.

Hummingbird sold an innovative product — a sonar-based fish finder for recreational fisherman. Previously, such fish finders were only available to commercial fishermen.

Quickly, sales shot up to $6 million a year.

Dean estimated the market for his product was $50 million a year. But Hummingbird couldn’t get past that $6 mil limit.

They interviewed and observed customers. They came up with nine new, better variations of the fish finder. The spent time and money on marketing.

And sales still wouldn’t budge. This drove the company close to bankruptcy.

And then one day, a woman working for Hummingbird, Sue Symon, was hanging out at a Bass Pro Shop. She saw another woman reaching for Hummingbird’s fish finder.

“Excuse me,” Symon asked, “what are you buying?”

The other woman replied:

“I don’t care. My husband takes me and the kids out on the boat on the weekends and it’s boring as hell. The kids go crazy. I thought maybe one of these would at least keep them entertained.”

Symon went back to her fish finder overlords and suggested that maybe they are in the wrong business. They thought they were in the fish-finding business. Maybe they are in the entertaining-kids-and-wives business.

The fish finder execs were convinced to give it a go. After all, the company was all but bankrupt.

So they stripped out lots of features from their product. They made it easier and more fun to use. They started selling where kids and wives might see it.

Result:

The first year after the change, Hummingbird went from selling $6 million of its sonar fish finder to selling $75 million of its wife and kid entertainment stations. At the peak, they sold $120 million in a year.

​​The end.

Nice story, right?

​​One of those inspirational and yet useless business case studies.

The conclusion to such case studies is usually one of:

​​Think outside the box…

​​You might not be in the business you think you’re in…

​​Give a man a fish, you feed yourself for a day… teach him how to keep his kids from screaming and his wife from nagging, and you feed yourself for a lifetime.

But how do you possibly recreate something like the Hummingbird story in your own business?

I don’t know. But I know somebody who might know.

His name is Merrick Furst. Once upon a time, he was the dean of the computer science school at Carnegie Mellon. Now he is the Director of the Center for Deliberate Innovation at Georgia Tech.

Basically, using his large brain and his mathematical and CS skills, Furst tries to answer such questions as, “Is this a good idea? And if not, could it be a good idea somewhere else? And if not, what might be a better idea? And how can we systematize this?”

Here’s why I’m telling you this:

Along with a few other smart, oversuccessful people, Furst has written a new book. That’s where I got the story above.

I haven’t read more of this book yet except this story (the book was published 3 days ago).

But if you’re in business… if you create innovative offers… if you want to maximize your chances of making something like $120 million with a change of approach that might be systematizeable… then the following book might be worth a read:

https://bejakovic.com/furst

About the only times I’ve ever felt okay

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Last night, I was reading a book about money and I came upon a quirky passage about John D. Rockefeller.

At one point, Rockefeller’s unimaginable wealth was worth 1.5% of the entire U.S. GDP, equivalent to about $349 billion today.

From the book I was reading:

===

John D. Rockefeller was one of the most successful businessmen of all time. He was also a recluse, spending most of his time by himself. He rarely spoke, deliberately making himself inaccessible and staying quiet when you caught his attention.

A refinery worker who occasionally had Rockefeller’s ear once remarked: “He lets everybody else talk, while he sits back and says nothing.”

When asked about his silence during meetings, Rockefeller often recited a poem:

A wise old owl lived in an oak,
The more he saw the less he spoke,
The less he spoke, the more he heard,
Why aren’t we all like that wise old bird?

===

Speaking of wise old birds:

Legendary copywriter Robert Collier wrote that the most powerful appeal in copy is vanity, “that unconscious vanity which makes a man want to feel important in his own eyes and makes him strut mentally.”

Legendary negotiation coach Jim Camp said that from the moment we are all born, we struggle to feel comfortable and safe, or as Camp put it, “okay.” Not behind others in the race of life. Not inferior.

I don’t know about you. I know it’s true in my case. I like to feel smart. Or at least not inferior. I’ll struggle and strive to prove it. Except it never really works.

The point of today’s email is to be like that wise old owl.

Like Jim Camp and Robert Collier and John D. say, there’s real power in shutting up and letting your adversary feel okay, smart, in letting him mentally strut.

It’s the kind of thing you want to do if you’re selling or negotiating.

I’ll only add a little bit, which has nothing to do with selling or negotiation.

​​And that’s that the only times I’ve really felt okay is when I stopped trying to do anything to feel okay.

Something for you to consider, or to entirely ignore.

As for the business end of this email:

You won’t hear vanity discussed often in copywriting courses. But you will find it analyzed in several different ways in Round 19 of my Copy Riddles program, which deals with a sexy technique for writing bullets that leave other copywriters green with envy.

If you’d like to find out more about Copy Riddles:

https://bejakovic.com/cr

Take a look at this

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Maybe you’ve heard that last month, marketer Todd Brown assembled a gathering called Copy Legends:

A bunch of top copywriters, in a mansion in Palm Beach. Sitting around a big table. Talking openly for a day, while cameras and microphones record it all.

What did these legendary copywriters have to say?
​​
Well, for example, during a discussion of headlines, Copy Legend Kyle Milligan, who used to be a copy chief at financial publisher Agora and who made a name for himself by analyzing sales letters on YouTube, said the following:

===

I believe everyone way overcomplicates what needs to be done at the start of a promotion. They’re looking for this whiz-bang tactic to grab attention.

Yet, there are these tried-and-true openers which continue to work like crazy. Like, a visual pattern interrupt that just says ‘look at this’ and gets the prospect to sort of adjust and focus for a second is like one of the most timeless, time-tested methods there is.

If you don’t know what else to do for an opener, go with ‘Take a look at this.’ It’s like old faithful.

===

Kyle’s comment got a lot of people nodding their legendary heads around the Copy Legends table.

I found this amusing.

Because it’s a kind of anti-proof element for the whole concept of Copy Legends. As Todd says himself in the headline for the Copy Legends sales page, that concept is:

​“NEW Copy Techniques Working Like Crazy Today”

As in, they didn’t exist yesterday, and they will probably change by tomorrow.

It makes good sense to position an offer like this.

Like Kyle said around the Copy Legends table, people want that promise. They want whiz-bang tactics. And they will pay good money for such whiz-bangery, even though the really effective methods, as Kyle said at the actual Copy Legends event, are things that keep working year after year, decade after decade.

Todd Brown will soon release upon the world his Copy Legends recordings.

I won’t be buying it. But I certainly won’t tell you not to buy if you are after “new copy techniques.”

On the other hand, perhaps you are looking for timeless, time-tested copywriting techniques.

​​Technique that worked 50 years ago, 5 years ago, 5 months ago… and that will continue to work into the future, because they are based on fundamental human psychology and the competitive research of history’s greatest copywriters.

If that’s what you’re looking for, then… take a look at this:

https://bejakovic.com/cr

Hotel Octavia Campo: New room available

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This morning, I rolled out of the creaky hotel bed and stumbled across the dusty, cavernous old hotel room, past the sink, to the small table in the corner, which barely held my typewriter.

Suddenly, somebody started rapping on the door.

“Open up! Open up right now!”

I opened the door to find Octavia Campo, the wife of the hotel owner.

“If I told you once,” she said as she pushed her way past me, “I told you a thousand times!”

I rubbed my face and took a deep breath. “Good morning, Octavia.”

“Don’t good morning me,” she barked. “All night long, clack-clack-clack from your room. All my other guests are complaining! I told you a thousand times! This is a residential hotel! No typewriters! No work allowed here!”

I reached for my Tommy Bahama shirt. And then I walked over to my typewriter, and started to fit it in its carrying case.

Octavia Campo kept railing. “While you’re staying in my hotel” — here she pointed at her chest — “you will not be making any money! This isn’t some brothel, some butcher shop! I only want respectable guests here, who come to sleep and that’s it!”

“I understand completely,” I said. “I’ll take my typewriter now. And I’ll send a boy later for my clothes.”

Octavia’s face got tomato-red. “Good!” she said. “And don’t come back! I don’t want your kind in my hotel! You don’t care how you ruin the reputations of others!”

And that’s pretty much how I checked out of Hotel Octavia Campo… and checked into the shiny and new Bedazzling Happiness Towers, down by the beach, where the guests are free to do what they like in their rooms, and the air is fresh.

Maybe you’re wondering what I’m on about. Well, about that:

Starting a week ago, I’ve been writing and sending my new, daily health newsletter. I’ve been writing and sending it from Hotel Octavia Campo — aka ActiveCampaign.

But then this morning, I got a note from ActiveCampaign telling me that my email from yesterday was not sent. Why? Because it contained an affiliate link.

The note I got from ActiveCampaign wasn’t as shrill as I tried to make Octavia Campo sound. It even offered suggestions for some workarounds.

But still, it was more than I was willing to tolerate.

So I spent about a half hour this morning to move my daily health newsletter to shiny and new Beehiiv, the platform I already use for my weekly health newsletter. I’m not really sure why I didn’t do this in the first place.

In time, I might even move this marketing newsletter over to Beehiiv, because I’m so fed up with ActiveCampaign, and so satisfied with Beehiiv — Bedazzling Happiness.

You might think I will promote Beehiiv at this point, using — gasp — an affiliate link.

But no, and not just because ActiveCampaign might throttle me for doing so.

Today I have a special, one-day, newsletter-related offer to celebrate my move to Bedazzling Happiness Towers.

As you might know, I’m planning to launch a newsletter-related community soon, all about how to publish, grow, and monetize a newsletter.

I haven’t decided exactly how that will look, what it will cost, and what it will include.

But I know it won’t be nearly as one-on-one and as generous as the following offer:

Today only, I’m offering a 1-hour consult at a price I would never offer it otherwise, $100.

This consult is for you if you already publish a newsletter, and want to grow it or monetize it better… or you do not yet publish a newsletter, and you want help in picking a niche, a concept, or a content strategy.

I am willing to sit with you, listen to you, answer your questions, offer my feedback and experience and advice, based on what I’ve learned writing this daily marketing newsletter over the past five years, my weekly health newsletter over the past year, and my daily health newsletter over the past week.

I want to help you succeed with your newsletter, or succeed more. I will share whatever information you can squeeze out of me in an hour, I won’t hold anything back, and I will give you my best ideas.

The only reason I am offering to do this, and at such a low price, is because 1) I’m in a good mood thanks to (at least partly) moving out of Hotel Octavia Campo, and 2) as research and prep for that newsletter community I’m planning.

Speaking of:

If you take me up on this 1-hour consult, I will also apply it to that future community, so you get one month of it for free.

Today’s offer won’t make me rich, and it will require me to work. So I’m limiting it to the first three people who take me up on it.

The cart link is below. If you send me the $100, we can then figure out a time to get on the call that works for both of us.

And if the link below isn’t working, that means three people already signed up, and I’ve turned this offer off.

So in case you’d like in, best move now and move fast:

https://desertkite.thrivecart.com/goodbye-octavia/

What it’s like to be… faced with AI eating your job

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Question:

What’s the worst thing you can ever say to a TV weather woman?

Answer:

“That’s not what my app says…”

I’ll tell you in a second how I found out that riveting bit of information. But first:

At a recent gathering of copywriters in London, I saw several attendees hang their heads and say, “As we all know, it’s been a rough year for many copywriters.”

I kept quiet because I didn’t want to expose my ignorance and absence of rough year.

​​I don’t work with clients any more. And my year has been fine.

What exactly has been rough on copywriters who do work with clients?

Is it the economic climate? AI taking copywriting jobs? Too much competition from the glut of would-be copywriters who entered the field over the past few years?

I felt it would be tactless to ask. So I kept quiet.

But back to the weather woman. I found out that the best way to piss off such a one is to say, “That’s not what my app says.”

I found that out because I’m dipping my toes into a new podcast, called What It’s Like To Be.

The podcast features interviews with people in different professions, so you can find out what it’s like to do their job. The last episode was TV weather woman Lacey Swope, who works for News 9 in Oklahoma City, the world epicenter of extreme weather.

I had no particular interest in hearing what it’s like to be a TV weather woman. But I’m glad I listened.

Because in many ways, weather womaning turns out to be a profession very similar to copywriting.

For example:​​

The job of being a TV meteorologist requires two separate skills — the technical skill of divining the weather, and the presentation skill, you might even say sales skill, of being friendly and cute on TV.

But wait, there’s more.

Weather meteorologists have for years been under threat by apps and websites that give the masses by-the-minute weather info. And the TV weather people who are surviving and thriving in spite of it are all—

… well for that, I will point you to the podcast itself.

You can find the podcast episode at the link below.

It’s worthwhile listening if you’re working as copywriter, and wondering what the future might bring, and how you can best prepare for it.

TV weather men and weather women been there, maybe a decade earlier. You can lean surprisingly practical stuff by listening to Lacey Swope and thinking how to apply her experiences and attitudes to your career.

And if that’s not enough to get you to click through and listen, then I will tell you the reason I started listening to What It’s Like To Be in the first place.

It’s because it’s the new podcast of Dan Heath, who is one half of the Heath brothers team that wrote the book Made to Stick.

​​So if you want to hear how somebody who literally wrote the book on effective, viral, long-lasting communication organizes and structures his content, then here ya go:

https://www.whatitsliketobe.com/2246914/13858315-a-tv-meteorologist

PS. Thanks to everyone who joined me and Kieran for the the storytelling presentation earlier today. I feel it went well. But I honestly never know when I’m presenting. If you were there live, I’d love to know what you thought of it. Write in and let me know.

It’s not funny if they’re laughing

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I got a testimonial. I’m very excited. I want to share it with you.

I know, I know. You can’t wait.

But there’s a point to the testimonial, beyond just the self-promotion. Trust me.

New reader Kameron Bryant, who just got my Simple Money Emails course yesterday, asked me for the link to Monday’s storytelling presentation, which is a disappearing bonus if you get Simple Money Emails right now.

After I sent the link over, Kameron wrote:

===

Thanks for sending over and I’m loving the course.

In my eyes it’s more than a course. I see it as a money making email road map.

I’ll be re-reading for the foreseeable future.

Thanks

P.S

I’m a newbie in the email copy space and the testimonial from the guy who said he finally felt comfortable getting client work is what pushed me over… and he was right.

===

Now, there is no doubt I am telling you this in a kind of blindingly obvious way to promote Simple Money Emails. But if you want or need a marketing lesson as well, consider the following bit of science:

There was a study in Australia once upon a time. They made university students listen to a recording of a comedian, along with the laugh track provided by an audience.

In one scenario, the students believed the audience on the recording is students from the same university.

In another scenario, the students believed the audience are members of the far-right One Nation party.

In a third scenario, the students just got the recording of the comedian, without the audience laughter.

Result?

The laugh track made the comedian 400% funnier in the “just like us” case… 0% funnier in the “despicable them” case.

As the authors of the study put it, “It’s not funny if they’re laughing.”

Same goes with sales:

People who are just like your prospect is the strongest form of social proof, stronger even than getting a thumbs-up from a Tony Robbins or a Bill Clinton or whoever is the star in your industry.

That’s the lesson you can draw from the last line of Kameron’s testimonial above, beyond the fact that you should buy Simple Money Emails.

But back to self-promotion:

Tomorrow at 4pm CET/10am EST/7am PST, Kieran Drew and I will host a free presentation on storytelling.

The presentation is free as in, you gotta have Simple Money Emails to get in for free. If you have SME before the presentation starts, you get the presentation link and the subsequent recording. Otherwise no.

This is the last email I will send before tomorrow’s presentation. So if you’d like to get in, the time to move is now.

The sales page is at the link below, where you can find testimonials from a book editor… a career coach… a freelance copywriter… an in-house copywriter.

I haven’t yet added the testimonial by an online entrepreneur, Kieran Drew himself, who wrote recently that Simple Money Emails is the the best email writing course he’s ever taken.

If you’d like to join us tomorrow:

https://bejakovic.com/sme