How to write a really great hook

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A hook, as you prolly know, is how you pull people into your marketing message. It’s the core sexy idea in the headline of your ad, or the lead of your sales letter, or the top half of your email.

A few famous hooks:

* “The lazy man’s way” (to riches, to comb your hair)

* “Do you make these mistakes” (in English, in your underpants)

* A picture of a dapper man with an eyepatch [to sell dress shirts, or a parrot]

So how do you write a really great hook?

I don’t know. I wish I did. Consider the following:

For the past few weeks, I’ve been talking, on and off, about creating a $1k+ offer that sells 3-5 times a month.

At some point, I created a 1-page overview of how I have already guided a few people to that outcome, and I started offering that to people on my list, if they reply to say they want it.

Here are the email hooks I’ve used, and the number of people who responded to ask for the 1-pager:

Jan 10. Hook: “Where to buy crack.” Responses: 26.

Jan 11. Hook: “Taking credit for your rock star clients’ results.” Responses: 14.

I then spent some time talking about the promise of a $1k+ offer, without directly offering the 1-pager. I eventually offered the 1-pager again and…

Jan 22. Hook: “You’re probably creating too many products.” Responses: 7.

7 replies for a free and short and valuable PDF? At this point, I figure I’ve pretty much tapped out demand. I still try one more time and…

Jan 23, yesterday. Hook: “Really great price on coaching.” Responses 39, including my own father, an economist, who wrote, “Dear John i really need this paper for the subject I teach on the prices. Kind regards”

In case you’re as bad with numbers as I am, my point is that the responses I got, while making the same offer to my list, day after day, with different hooks, went like this:

Big, small, tiny, BIGGEST.

That’s contrary to all intuition, but that’s the power of a really great hook.

And if I knew how to write one regularly, I would write one regularly.

But my best advice for how to write a really great hook is to write a bunch of hooks, to serve them up to your market, and to let the market surprise you by which ones they love and which ones they treat like blood pudding.

If you want my help coming up with hooks for your daily emails — some good, some meh, some AMAZING — I’ve got a service just for that. For more info:

https://bejakovic.com/deh

Really great price on coaching

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I talked to a dude recently who has made a new coaching offer to his list, with 1-1 access to him, in various formats, for a full year, at a really great price.

Nobody bought.

Now here’s a marketing and psychology truth that took me embarrassingly long to learn:

If you offer people a really great price on something they don’t want to buy, the really great price won’t make them want to buy it either.

That’s why discounting fails to drive sales in so many situations. Discounting only works when people want the thing being sold, and they value it at the full price you claim for it.

But back to coaching.

As I’ve been croaking about for a few weeks now, nobody really wants “coaching.”

Yes, some people manage to sell “coaching” because they have so much status, authority, and relationship with their audience. In those situations, their coaching clients are effectively buying the coach, and the relationship with that coach, rather than the coaching itself.

That’s definitely a nice position to be in.

But what if you don’t have that level of status, authority, and relationship with your audience yet?

The fix is simple, and can be executed quickly. It’s to sell people something they actually want to buy, and which they value at the price you ask for it.

This is how you go from trying and failing to sell “coaching,” which people don’t want even at a really great price… to having a $1k+ offer, which you can make 3-5 sales of each month, and which is both easier to sell and deliver than “coaching.”

Maybe you’re interested in how to implement this fix, which I claim is “simple, and can be executed quickly.”

I’ve prepared a 1-page overview of how to do it, a process I’ve guided a few people through already.

I’m begrudgingly willing to share this 1-page overview with you.

If you like what you read, you’ll have the opportunity to work with me directly in February, to implement this for yourself and your own list.

Or of course, you can just run with it yourself.

In case you’re interested in the 1-page overview, hit reply, tell me you want it, and I’ll get it to you.

You’re probably creating too many products

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I’m reading a book by a successful direct marketer. A few nights ago ago, I came across the following provocative statement:

“Creating too many products is one of the biggest mistakes marketers make. Customers become overwhelmed too easily.”

The fix, according to this guy, is to have a few products — three is enough — and to do a thorough job selling them, by changing the hook, the segment you’re targeting, your method of selling. The guy gives an example:

===

I ran two campaigns, back-to-back.

The first was a seven-day webinar that talked about a hot new niche that’s taking the Internet marketing community by storm. The day after that promo ended, I launched another promotion, similar to the one I’ll reveal in the next chapter.

In both cases, I was selling the exact same product. Same exact offer and price point. But I used two different hooks and two different strategies (webinar vs. mini group).

The first promotion generated $180k in up-front sales… and… the follow-up promotion generated over $200k.

If I had just promoted the webinar and concluded that I had pulled all the sales out of my list, I would have lost out on $200k.

===

Over the past few weeks, I’ve been getting people to raise their hand if they’ve tried offering coaching to their list, and if they only heard crickets as a result.

My solution to this cricket cacophony is to repackage and reposition “coaching” into a $1k+ offer to solve a specific problem. Doing this makes both selling and delivery easier.

But here’s the crucial thing, and how this ties into the “too many products” idea above:

If you figure out a solid way to solve a problem for one segment of your audience… chances are excellent that have you just “created” a half dozen successful new offers, which you can sell in the future, with minimal tweaking of the underlying product, just by changing the hook, the segment you’re targeting, or your method of selling.

As one example, the product I have created as the solution to the “coaching crickets” problem is something I will pitch in the future to:

– People who hear crickets when they pitch “consulting”

– People who have a small list and want to monetize it quickly

– List owners (including those with big lists) who are only selling low- and mid-ticket offers, and are frustrated by it

– People who have a cold traffic funnel that is working but which they cannot scale (hello Nick)

– Freelancers who cannot get their audience to take them up on their services

– Freelancers who want income stability

– Community owners who want to monetize their group

– etc.

But… forget I said any of that. At least for now.

Because for now, I am only focused on list owners who pitched “coaching” to their list… and heard crickets as a result.

If that’s you, I have a solution, which I’m happy to share with you in the form of a 1-page overview.

If you like what you read, you’ll also have the opportunity to work with me directly in February, to implement this for yourself and your own list.

In case you’re interested in the 1-page overview, hit reply, tell me you want it, and I’ll get it to you.

Daily email thinking, fast and slow

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In response to my email yesterday, a reader writes in with doubts about daily emailing:

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I think daily might burn out my audience since I speak of very human and heavy topics. I’ve been playing around with a weekly educational email and light launches otherwise.

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Here are some highly personal numbers:

During my sales promo last week, for the 1-Person Advertorial Agency, I made over $11k. By the time the payment plan payments roll in, I will make over $13k. For sending 7 emails.

Big whoop, good for me, right? Here’s the number that’s relevant to you:

Exactly 1.01% of my list took me up on this offer.

98.99% of my list said NO to this offer, either indirectly, by ignoring it, or directly, by going to the sales page, looking it over, and deciding against it, or even more muscularly, by unsubscribing from my list.

And yet, somehow, the math, 1.01% conversion rate and all, worked out in my favor.

Economist Daniel Kahnemann had this book. Maybe you’ve heard of it. Thinking, Fast and Slow.

Fast thinking is intuitive, automatic, and feels really certain. It’s how you know the answer to 2+2 = ?

Slow thinking is plodding, might require pen and paper, and doesn’t feel nearly as sure, even when it’s 100% right. Slow thinking is how you work out what 222*222 is.

My point is that our fast-thinking brains are not designed to deal with the realities of direct response marketing.

Our intuition — our fast thinking — says that nobody wants to read those 40-page sales letters. Nobody will pay thousands of dollars for a course, or tens of thousands of dollars for coaching. Nobody wants to get a sales pitch in their inbox every day — “not in my niche!”

And you know what?

Our intuition is right!

98.99% of the time, or thereabouts.

But it’s in that 1.01% of time where our intuition is wrong, where the slow thinking kicks in, that a successful or even very successful direct marketing business can be built.

This slow thinking stuff applies to daily emailing.

Most people in the world do not want to hear from you daily. Even most people who sign up to your list don’t want to hear from you daily.

My open rate is a little over 30%. Two out of three people who are on my list don’t want to hear from me every day!

And yet, I’ve been living off my very modest-sized email list, for years now, comfortably.

This slow thinking stuff applies to offers too.

Our intuition — our fast thinking — says to try to accommodate as broad an audience as possible with an offer.

But slow thinking eventually figures out the truth. The narrower, the more niche, the more restrictive and specific an offer, the more likely it is to attract the attention of the right people, to sell, and to sell for good money.

This is something I’ve baked into the process I’ll be taking a few people through next month, which I’ve taken to calling the “Road trip to a $1k+ offer that sells 3-5 times each month.”

Meanwhile, if you’re emailing weekly, that’s certainly way better than not emailing or emailing only sporadically.

But if you want to monetize a small but dedicated list, for years, without fail, you will find the path easier and richer by emailing daily. If you want my help with that:

https://bejakovic.com/deh

The next step

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A couple days ago, I heard a very smart marketer share a story from the trenches:

Back in the day, during the ClickBank wars, this marketer used to do webinars to promote offers from other offer owners.

The owner of one such offer told this marketer, “My upsells are sucking. Don’t be mad if you promote and nobody buys the upsells.”

The very smart marketer said, “We’ll fix that.”

He spent most of the webinar talking, not about the offer on sale, but about why folks need the upsells that will be available if they buy the front-end offer.

In a way, he flipped the script, or reversed the normal order of selling. He talked past the actual thing on sale, and focused entirely on the step after.

Result:

60% upsell take, and though it wasn’t mentioned when I heard the story, I imagine higher front-end conversions also.

In case you’re tempted to file this away in your mental folder of “interesting but useless factoids about webinar selling”:

This isn’t about just upsells, and it’s certainly not just about webinars.

As the very smart marketer put it:

“Any step that you know is coming, you want to presell or preframe that first.”

In entirely unrelated news, let me tell you about my own plans for the rest of this month.

This February, starting February 3, I will be going for a ride. I will also be taking a few folks along with me. You have the opportunity to come with.

The destination is a $1k+ offer, which you can sell 3-5 copies of per month, and which you can deliver in 5-6 hours total to start and then faster and faster each time you sell it.

You don’t need a lot in case you want to go for this ride with me.

I’ll provide the car (well, minivan), the route planning, the music, and maybe some snacks and drinks along the way.

What you will need:

A pair of sunglasses (to look cool), a small but dedicated audience, and knowledge or experience you can pass on to people.

(If you’ve previously thought of or tried selling “coaching” or “mentoring” to your audience, you are most likely ready to go, even if nobody took you up on your offer. We’ll fix that.)

For the rest of this month, I’ll be talking about this ride, and seeing who would like to come with me. I already have people who have expressed interest in various ways, and I will be starting with them.

Meanwhile, you might be interested in my Daily Email Habit service.

It makes it easier to email daily, which is key to being able to sell 3-5 copies of a $1k+ offer even with a small audience. For more info:

https://bejakovic.com/deh

How to sell a $1k+ coaching program without testimonials

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I’ll tell you in a a sec how to sell a $1k+ coaching offer without testimonials. But first lemme tell you a related and intriguing list-building tactic.

It comes courtesy of marketer Kevin Hood, who shared it inside my Daily Email House community a couple days ago. It goes like this:

1. Come up with a list of “mutually exclusive, collectively exhaustive buyer personas” who could potentially be interested in what you offer (Kevin used AI, but you can use… other methods also)

2. Come up with a list of “pain points, desires, beliefs, thoughts, and feelings” those people might have

3. Go on social media and write 100s of tweets or threads or stories or whatever and combine one item from list 1 and one item from list 2 in a statement that looks like:

“If you spent your 20s or 30s digging yourself into debt but deep down you desperately want to become financially free, I hope you find my page.”

Says Kevin:

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Where most posts get 500-1000 views.

These get thousands.

No matter your follower count.

This is a real post from one of my clients who teaches Financial Independence and investing, and it got 189,000 views while generating 1,600 new followers for his account. And while we can’t be 100% precise on measuring email subscribers according to individual posts, the estimate is around 100 new email subscribers from this post alone.

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I don’t know what Kevin client’s “my page” looks like. Maybe it has some testimonials. Maybe it has a unique mechanism for how he financially frees 20- and 30-somethings from debt. Maybe it features risk-reversal copy such as, “Sign up to my newsletter and if you don’t like my emails, you get to come to my house and kick me in the shin.”

Whatever. All those things are nice addons.

But the fact remains, specificity, and in particular double-specificity like Kevin is using, is a powerful way of drawing attention… creating interest and desire… and providing proof. Even if you have nothing else going on.

Now back to coaching programs.

Q: How do you sell a $1k+ coaching program without testimonials?

A: You rely on other forms of proof.

There’s many, beyond testimonials. In particular, there’s specificity. I’ll leave you with a riddle related to that:

If you’re looking to monetize your list with a $1k+ offer… if you tried offering “coaching” or “mentoring” to your list before but got zero takers… then how do you figure out what specific or double-specific segment of your audience to appeal to in order to actually make some sales?

I’ll give you a hint about my thinking.

My recommendation is not to do what Kevin did, and use AI to come up with a bunch of stuff that you throw at the wall to see if it sticks.

My recommendation is also not to use your own creativity and brainpower, to sit and introspect what specific segment you could appeal to.

If you eliminate both of those options… then what’s left as a means of determining which specific people you could help with your $1k+ coaching offer?

If you like, guess what I have in mind, write in and tell me so, and I’ll tell you quick whether you got it or no.

3 lessons from my just concluded promo

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After promos, I have this habit to sit down and write up a list of conclusions.

After promos that go well, I have this habit to publicly share some of those conclusion in an email.

I just concluded my promo for for the 1-Person Advertorial Agency.

It went well.

I promoted from last Monday until last night. I sent 7 emails. I made a nice pile of money, enough to buy an F1 Savannah cat.

Here are three things I concluded/learned/want to remember from the current promo:

#1. Keep mailing as long as you’re making sales

I was 93% sure this promo would be a 98% flop for me.

I had already promoted 1PAA to my list, less than 6 months ago, when v1 became available.

I figured I had tapped out demand. I figured the mystique and excitement had gone. I figured the updated version — a nice and polished video course as opposed to a live all-evening training — actually lowered the perceived value rather than increased it.

“Should I promote this at all?” I said to myself.

I decided I would send one email on Monday and most likely be done with it. I had planned out bonuses but I purposefully didn’t even list them in the initial email, because I didn’t want to make more work for myself.

I sent that one email on Monday… and I made a couple sales.

So I decided to mail on Tuesday also.

I made more sales.

So I kept mailing, day after day after day.

Every night, I would look at my 1PAA promo like the Dread Pirate Roberts looked at Westley, and I would say to it:

“Good night, 1PAA promo. Good work. Sleep well. I’ll most likely kill you in the morning.”

Well, I ended up promoting all week long, and making sales with each email I sent out. When I decided to close the promo last night, so I could move on to other things, I wrote one final farewell email, after which half a dozen more sales came in.

Lesson being, I don’t know anything, the market decides, and so I should keep mailing as long as I’m making sales.

#2. Roll your own affiliate offers

In some ways, I’ve been intimately tied to this 1PAA offer.

Last summer, Thom Benny announced this offer without making it available for affiliates.

I pushed him to open it up to affiliates because I wanted to promote it.

When Thom said he might do so in the future but cannot now, because he doesn’t have a shopping cart that accepts affiliates, I offered to run the entire offer through my ThriveCart.

Thom agreed.

The result was that we ended up selling the 30 spots of v1 of 1PAA in a matter of hours after I promoted it to my list.

When this v2 rolled around, Thom sent out a draft of his sales page.

I pushed back on what I thought was an injustice being done to the amazing case studies this offer has, which were buried deep in the body copy.

As a result, Thom pulled these case studies into the lead, and turned the dutiful v1 of the sales page into a sexy v2 of the sales page, at least to my opportunity-seeker eyes.

There’s a bigger point here:

I’ve realized I love being in a position of helping put together an affiliate offer, and promoting offers that haven’t yet become sclerotic because the offer owner really wants nothing to do with the offer any more, except to trot it out from time to time to some new affiliates, and maybe make a few more sales if those will come.

I first influenced and helped shape an affiliate offer a couple years ago, with Steve Raju’s ClientRaker.

I did it again here with 1PAA.

I will be seeking out more opportunities to partner with people and help them put together a great offer that I can then promote as an affiliate.

#3. Old promise + new plan

Marketer Justin Goff, who used to write these kinds of post-promo lessons-learned emails, which I loved and am copying now, said something profound once:

“Making money with an email list is really about selling the same benefits over and over again with a new mechanism.”

I’ve summarized this to myself as, “Old Promise + New Plan.”

I’ve realized that, when I stick to this super simple formula, offers I create or promote perform well (again, with a 98% certainty). When I stray from this formula, offers flop (with a 93% certainty).

And on that note, I can tell you that for the rest of this month, I will be talking about how you can monetize your email list, so you can buy your own F1 Savannah cat, by creating 1k+ offers that your list actually wants to buy, and that you feel good about delivering. But more about that… tomorrow.

Last call for 1-Person Advertorial Agency & my bonuses

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It’s 10:32 pm on Saturday night as I write this. I’m having my chamomile tea. I’m eyeing my Kindle longingly. Frankly I had been hoping to skip writing this final email BUT—

Every time I’ve sent an email this week about the 1-Person Advertorial Agency, I’ve made multiple sales.

People want this offer.

And so, in respect to the spirit of Gary Halbert, who said you keep mailing an offer for as long as it keeps making money…

… in due deference to my own pocket book, which is always hungry for a little more cash…

… and also with your best interest in mind, in case this offer could be useful to you, but you haven’t given it proper consideration until now…

… let me say this is your last call.

The deadline to get 1-Person Advertorial Agency + my bonuses is tonight at 12 midnight PST, a short 5 hours from the time this email, scheduled as it soon will be, will go out.

This is the last email I will send about it. (Even if it ends up driving in multiple sales. Sorry Gary!)

All week long, I’ve been saying 1-Person Advertorial Agency is the hottest opportunity for copywriters in 2026.

You can get the full details about this offer at the sales page below.

If you act before the deadline, I am also offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you want to get in in the little time that remains, before the church bells toll, the wolves start howling, and the gates shut you out:

https://bejakovic.com/advertorial-agency

Free 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales

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Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:

STEP 1. Sell an offer.

STEP 2. Offer people a bonus if they buy the offer now.

STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:

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Thanks for taking me up on [the name of your offer].

I’m curious, what made you do it?

===

Yes, that’s it.

Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.

All I can say is, don’t knock it till you try it.

I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.

As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.

You want examples?

I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:

A. The opportunity of the beast

This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:

#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”

#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”

B. A point of differentiation

I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:

#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”

#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”

C. Because of me

1-Person Advertorial Agency is a great offer, I think its value is self-contained.

And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:

#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”

#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”

So there you go. Sell something. Then ask people why they bought, and you shall receive.

And now, an important announcement:

The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.

Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

How to sell innovative products that eliminate a common gripe and are completely different from other solutions the market has tried

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I have a little treasure chest I call the “Horror Advertorial Swipe File.”

This swipe file collects 25 horror advertorials I’ve written in the past, which were responsible for millions of dollars in sales to cold Facebook and YouTube traffic of random ecom products, from dog seat belts to kids vitamins to shoe insoles.

I also have outlines of 6 common “horror advertorial” structures found in this swipe file, which I realized and formalized only after writing dozens of these advertorials.

These structures are broken up by the kind of product that’s being promoted and the kind of market problem, for example:

* Everyday need – innovative product that eliminates a common gripe – completely different solution to what they’re currently using

* Acute, annoying problem – science breakthrough packaged into technology

* Unaware of ongoing problem – no good solution – finally a good solution

I even followed one of my own advertorial structures recently when writing up the case study of the $31k auction I ran last month. (I followed the first structure above, of the everyday need and the innovative product that eliminates common gripes with previous solutions like launches, webinars, and sales calls.)

Yes, ecom advertorial structures can be a a great fix for writing boring and literal (version 1 of my case study) and turning the same into exciting and mysterious (version 2), even if you’re writing an entirely different-seeming format (case study/lead magnet versus cold-traffic advertorial).

I’m telling you this because I’m currently promoting the 1-Person Advertorial Agency, which I claim is the hottest opportunity for copywriters in 2026.

Yesterday, I wrote about the “quality” or lack thereof of the copy that this system produces.

I’m putting “quality” in quotes because the real quality is not whether the copy sounds like AI or not (AI does the heavy lifting, and you then polish), but whether it sells or not – and it sells.

In any case, I got a reply to yesterday’s email from Sam Bradbury-Butler, who is both a reader of this newsletter and the creator of the 1-Person Advertorial Agency system. Said Sam:

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I would say a John Bejakovic level writer is likely to get John Bejakovic level advertorials out of the system. The better you know a market, your skill as a writer and the better the examples you feed it, the better an advertorial you’ll get. There’s also no reason why you couldn’t use a John Bejakovic advertorial as the base structure and rhythm of your advertorial if you have his swipe file (!!)

Since there’s a final layer of editing we do, the final product comes down to the writers judgement and skill. AI lays out the proven pieces, and we come through and polish by hand (which I show in the program).

That said, the biggest benefit of the system isn’t that you can make an AI write better than JB but that you can pump out advertorials of a very high quality fast that have the highest possible chance of making an ecom brand (and YOU) a large amount of dosh on each one.

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I was unclear on the bit where Sam says folks could benefit from having my Horror Advertorial Swipe File, and how that fits into his AI workflow. I asked Sam to elaborate. He did:

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After we’ve done our research and designed our ‘argument’ based on the avatar’s beliefs, we use a proven advertorial swipe to become the ‘blueprint’ for the structure and rhythm of the piece. So if someone was to use one of your swipes as the model for their advertorial, it would follow the same structure but written with the stories and language of the researched market and specifically about the product of focus.

For anyone who loves your Horror advertorial style (me included) it’s a great way to create this style of page and then make it your own.

===

When I initially promoted the 1-Person Advertorial Agency last summer, I didn’t include any bonuses, because I figured nothing I had could materially contribute to the already overflowing cup of value included in this offer.

This second time, I have come up with a few bonuses that make it even easier or more likely that you will see success, and quick, if you decide to go the 1-Person Advertorial Agency route.

I am now throwing in the Horror Advertorial Swipe File into the mix. The total list of bonuses, if you invest in 1-Person Advertorial Agency, before 12 midnight tomorrow, Saturday is this:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

Btw, did you catch the deadline above?

It’s tomorrow, Saturday, at 12 midnight PST.

I have other stuff to get to, and so I’m ending my promo early, even before Sam and company completely close down their order page.

If you want the bonuses above, you will have to act before 12 midnight PST tomorrow, Saturday. Or why not act now, why it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency