Persuasion

Two main chain cutters that delink price from product

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The past few days, I’ve been reading the eye-opening “No B.S. Marketing To The Affluent” by marketing coach Dan Kennedy.

​​​​As you can imagine, one of Dan’s main points is that you should charge a lot, and that you can, because with a bit of thought and preparation, it’s easy to break the heavy chain that links product to price in most people’s minds.

Dan suggests two main ways to do it:

“The two biggest chain cutters that delink price from product are 1) who is buying and 2) the context in which the product is presented, priced, and delivered.”

There’s a lot in that one sentence. So let’s get specifical. Let me tell you just one specific way to create a high-price selling context.

It’s to assume authority.

In the olden days, this meant getting a soapbox… walking to the the northeast corner of Hyde Park… putting your soapbox down on the ground among the chestnut leaves… stepping onto the soapbox… and starting to talk.

The modern-day version of this is creating your own digital platform of any kind and using it to communicate.

Because there’s some shortcut in the human brain, so that when you speak from a platform, the rest of us listen.

Sure, some of those listening will walk away after a time. But others will continue to stand there, transfixed, nodding their heads.

And if you, the speaker, ever deign to directly address me, the transfixed audience member, I’ll get a flush of excitement. I’ll look around to make sure others saw it too. “Did you catch that? He spoke to me! He made me an offer, directly! It’s expensive, but what else would you expect? He’s an authority!”

I know I react like this. I imagine that if you are honest with yourself, you will find you react like this too.

All that’s to say, get your own soapbox if you haven’t got one yet. Or get me to create one for you. ​​

And on that note, today is the last day I’ll be talking about my done-for-you newsletter service.

​​Your own newsletter is good for business, good for authority, and great for delinking price from product.

So if you have a business, but you haven’t got a newsletter, then take a look here for more information on this service:

https://bejakovic.com/announcing-done-for-you-newsletter-service/

Shockingly illegal and stupid opportunity to make a lot of money

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A few days ago, I was at the gym, taking a break and looking at the squat rack with hate. I picked up my phone in the hope that some interesting bit of news would keep me from going back to exercise. And sure enough, I found it:

“Spain expels two US spies for infiltrating secret service”

The short and long of it is that the U.S. is spying on Spain, an ally country. Two American spies, associated with the U.S. Embassy in Madrid, convinced two Spanish counterparts — agents of the CNI, Spain’s equivalent of the CIA — to secretly hand over classified info.

The Spanish are confused. “What do Americans have to pay for if we give them everything they ask for?”
​​
I’m sure there are details I don’t know of this bizarre story. But from the outside, it looks so immensely stupid.

Let’s ignore the part about the U.S. pointlessly spying on a friendly and accommodating ally.

Let’s just look at the two Spanish CNI agents who made it possible. One was an area chief, head of one of the sections that make up the CNI. The other was his assistant.

The area chief was a veteran of the agency. He was well-known. His colleagues were shocked.

Why? How? You can probably guess.

As per the article I read at the gym, this area chief risked freedom, career, and self-respect “in exchange for a large sum of money.”

It’s hardly the first time someone has done stupid things for a large sum of money. But this case is an example of uniquely and immensely stupid.

First off, this area chief must be a person who was vetted and selected over a number of years for loyalty, intelligence, and trustworthiness.

And yet, not only did the area chief steal classified data from within the Spanish CIA, which you can imagine has all kinds of really complex and high-tech safeguards to prevent the detection of leaks…

… but apparently he was so careless that he was caught during a routine security check, when it became obvious he was accessing data that he didn’t need to perform his duties.

Now that the treason has become known, both the area chief and his assistant face 6 to 12 years in prison… the contempt of all their former colleagues and friends… and lifelong shame to carry around, which I estimate weighs as much as a baby rhinoceros.

Point being:

Greed.

​​Never underestimate how it warps people’s minds and how appealing to this motive can get people — including smart, upright, and self-possessed people — to do shockingly improbable, stupid, and even treasonous things.

Now I’ve gotta take a step back. Because I’m not telling you to tempt others to treason. Nor to engage in anything criminal.

But if you think that people in your marketplace are too this or too that to be tempted by pure greed… then remember the CNI area chief and that baby rhinoceros around his neck.

Remembering this image might just be a legal and quite smart opportunity to make a large sum of money.

All right, on to my offer:

My days of “done-for-you newsletter service” continue.

Like I’ve been saying for the past few thousand emails, a newsletter can be an easy, profitable, prestige-building way to get more people into your world, to get more of them to buy what you sell, and to keep them around until you sell the next thing.

And with my new done-for-you newsletter service, I’m offering to take all the work off your plate. In case you’re interested, you can get the full details below:

https://bejakovic.com/announcing-done-for-you-newsletter-service/

One word, out of 495, that drew a bunch of replies

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Last week I sent out an email, “Write 10 books instead of 1,” that got a good number of replies. The curious thing was the replies split neatly into two camps.

One camp was people who liked the core message in the email and felt inspired to start or finish their own book or books.

But the other camp, in fact the majority of people who replied to that email, had nothing to say about the core message.

Instead, this second group replied because of a single word of that email. A single word that was hidden, between two commas, in position 408 in an email of 495 words.

Would you like to know what that word was?

​​Good, then I’ll tell ya.

That word was inshallah.

Inshallah, as you might know, is a saying used in Muslim societies. It means “God willing.” It expresses both hope for a future event and resignation that the future is not in our control.

But why??? Why would I use this word in the tail end of my email?

Is it because I myself am Muslim?

Is it some kind of incredibly clever personalization based on the reader’s IP address?

Was it a joke or irony?

Readers wanted to know. And from my religious profiling based on these readers’ names, almost all the people who wrote me to ask about inshallah were either Muslim or came from Muslim societies.

I’ll leave the mystery of why I used inshallah hanging in the air. Instead, let me tell you a story that this reminded me of, from legendary marketer Dan Kennedy.

Dan used to travel the country on the Peter Lowe Success Tour, a modern-day speaking circus that featured former U.S. presidents and Superbowl quarterbacks as speakers.

Dan would go up on stage at the end of the night and deliver a rapid-fire comedy routine/sales pitch to sell his Magnetic Marketing program.

I highly recommend tracking down Dan Kennedy’s Magnetic Marketing speech and listening to it. ​​I’ve listened to it multiple times myself.

But one thing I never noticed, in spite of the multiple times listening, is that Dan somewhere mentions that he used to stutter as a kid.

Again, this speech is rapid-fire. It lasts maybe 50 minutes. It contains thousands of words. And among those words, there are a few — maybe a dozen, maybe a half dozen — that refer to the fact that Dan Kennedy stuttered as a kid.

It’s very easy to miss. Like I said, I’ve listened to this speech multiple times and I’ve never caught it.

But there’s a group of people who don’t miss it.

And that’s people who themselves stutter or who have kids who stutter.

Dan said somewhere, in one of his seminars, how he’d regularly finish his speech and try to get out of the room, only to be faced with an audience member, holding a brand new $197 copy of Magnetic Marketing in their hands, and ready to talk about stuttering and how Dan overcame his stutter and how he now performs on stages in front of tens of thousands of people.

That’s something to keep in mind, if you’re missing a word to put into the 408th position in your sales message… or if, like me, you suffered from epileptic seizures as a kid.

All right, moving on.

I got nothing to sell you today. But I do have something to recommend.

Well, I recommended something already, and that’s Dan Kennedy’s Magnetic Marketing speech. Dan has said that this speech is the best sales letter he’s ever written.

It’s worth listening to if you want to learn how to write an interesting, indirect, and yet effective sales message.

On the other hand, if you want to learn how to do marketing that gets you really rich — who to target, how to reach them, what offers to create — then I can recommend a book I’m reading right now. It’s also by Dan Kennedy. It’s more relevant now than ever before. You can find it here:

https://bejakovic.com/reallyrich

The third-hottest release of 2023 closes after just one night

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Last night, with crowds of paparazzi pushing outside the velvet rope, and a few stars making their way from their limos down the red carpet to the doors of the classy old theater, my Influential Emails show had its grand opening.

The show ran for exactly one night.

And then this morning, I locked and chained the theater doors, removed the “INFLUENTIAL EMAILS” letters from the marquee, and took out an ad in the local paper to announce this show is now over.

As I announced in the lead up and during the grand opening of Influential Emails, this promotion would go until Sunday at the latest, and I might close it down sooner.

Well, that sooner is today, about 12 hours after the initial grand opening. I would have closed it earlier but I was asleep.

The reason why I did this is that made up my mind, before I launched this promo, what a nice sum of money would be to make from it.

I’ve now made that money and more. And so the cart is now closed.

If you managed to squeeze in to the Influential Emails show, I hope you will get value out of it in a way pays for itself, and soon.

If you wanted to get in but didn’t manage to, then all I can say is — if you’re not too angered by this experience, then maybe you will have better luck next time.

And if you were not interested in buying Influential Emails, then I can share the following valuable truth with you:

You can choose who you sell to, and how much of something you sell. There’s no law against it. And it’s ultimately good for business, in many different ways.

Now here’s a little sneak peek behind the scenes:

This promo didn’t really run for 12 hours.

It ran for about 36 hours.

I opened it up a day earlier for a private showing, just for people who were on the waiting list and who had already bought something from me in the past.

I also gave them an inducement to buy within the first 24 hours.

Many did.

That’s how I managed to make more money with this one-and-a-half-day promo than I used to make in a whole month, the first few years of my copywriting career.

Some of the folks who were invited for this private showing had bought pretty much all of my offers in the past.

Some had bought just one of my courses.

And some only bought my little $5 Kindle book, 10 Commandments of A-List Copywriters.

It didn’t matter.

They are all valued and ongoing customers, and I wanted to say thanks with this special opportunity.

All that’s to say, if you have not yet bought my 10 Commandments book, then consider doing so.

It might teach you a thing or two about copywriting. And it might just prove to be a ticket to an exclusive future show, and a walk down the red carpet. Here’s the link:

https://bejakovic.com/10commandments

Incurable bachelor discovers a reality-bending mistake in human computational neurology

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I read today about a bride-to-be in the UK who took an eerie “spirit photograph” of herself trying on a wedding gown.

The woman was standing with her back to the camera. Facing her were two mirrors, one in front of her, one to her side.

The spirit photo, as captured by an iPhone, showed the following:

The woman in reality (ie, not reflected by a mirror) stood with one arm hanging by her side and other across her chest.

But the mirror in front of her showed a slightly different figure. In that front mirror, both the woman’s arms were clasped together in front of her chest.

And the mirror to her side showed a still different figure. In this mirror, neither of the woman’s arms was across her chest. Instead, both arms were down by her sides.

It’s like three slightly different different versions of the woman were all there in one room, looking at each other.

Maybe the iPhone captured a living human being and two spirits, who somehow looked exactly like each other?

Maybe it was the woman’s great-grandmother in the front mirror, and that great-grandmother’s grandmother in the side mirror, all coming together to convene with the bride-to-be at this crucial moment in her life?

T​​hat would be a good spectacle and a demonstration of the occult.

But the trick behind this bizarre photo is more modern and more technical.

As you might know, your phone camera, particularly if you got yerself a fancy iPhone, is not simply capturing “reality” as it exists out there in the world.

Instead, your camera is actually doing quite a bit of processing, selecting, and splicing to produce a final photo that looks good, and that makes the most satisfying visual presentation to you as the viewer.

That’s what happened with the bride-to-be.

​​Her poor iPhone got tricked into thinking it was seeing three different persons in one frame.

So the phone stitched together three slightly different visual moments to represent each of those three persons in the final shot.

​​If these were three different people, this would probably be undetectable. But since these were mirrored versions of one person, the iPhone’s mistake was glaring and unsettling.

“Haha stupid iPhone,” you might say. Except the reason why I clicked to read this article in the first place was the intriguing headline:

“A bride to be discovers a reality bending mistake in Apple’s computational photography”

This headline got my interest because I, an incurable bachelor, have learned, both by direct experience and by reading up on the matter, that what we see in our mind’s eye is not “reality” as it exists out there in the world.

The fact is, our brains work in a similar way to a modern iPhone camera.

Sure, the underlying “stuff” of our minds is different to what an iPhone is made of, as are the algorithms we use to create the final results.

But like an iPhone, our minds are also sampling from different points in the data stream… filling in the gaps… and stitching together and even inventing stuff to create a final, coherent result.

That final result is not 100% “true,” or even close to it. Instead, it’s what makes the most satisfying image, story, or interpretation to us as viewers.

You might find that hard to accept. I know I did when I first read about it.

But if you start paying attention, you can catch yourself in the act of conjuring up reality.

Anyways, if you want a storytelling tip for how to take mundane events and turn them into something more fun or interesting… then keep in mind the image of the bride-to-be in front of her imperfect doppelgangers across two mirrors.

​​Remember the three slightly different women in wedding gowns facing each other, remember the explanation for it, and then do something similar when you are writing your story.

In entirely related news:

I’ve decided once again offer my Influential Emails training. ​I only offered this once before, live, two years ago.

​​In this training, I shared several advanced email copywriting techniques I used then, and continue to use, to make my own emails stand out in people’s minds.

I’ve noticed that two years later, some of my long-time readers and customers still feed back ideas and names to me that I only shared during that training. That’s to say, maybe these folks really did find the training impactful, useful, and even insightful.

I’ll offer the recordings of this training next week, between Thursday December 6th and Sunday December 10th. But I will do something different than usual.

Rather than making this training available to everyone, I will only make it available to people who get on a waitlist first.

​​If you’re curious why, I’ll explain that in my email tomorrow.

​​Meanwhile, if you want to get on the waitlist, you’ll first have to get onto my email list. Click here to do so.

I stand accused of pulling the prat-out on a reader

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A few months ago, I wrote an email about the “prat out,” a technique used by con men to get their marks salivating and eager for larceny.

​​I sent that email out and then also put it on my bare-bones, zero-images, black-and-white website. And I forgot all about it.

Until this morning that is, when I got the following message from a new reader, who wrote:

===

Im now about six years into designing and developing websites.

Your website just fucked my mind.

I was reading a book by Iceberg Slim, he talked about the prat out.

I had no idea wtf that was and found your article.

After reading, i realized that you just pulled the prat-out on me and I’m now much more ready to give you my money. You sneaky fucker.

But i forgive you because you just taught me how much can be done with just words.

I haven’t left your website for an hour. I’m fascinated by what you do with just words. Nothing else is needed. The words create the colors, images and shapes in my head.

As a designer, its blowing my mind how much can be done with words alone and it has opened my mind to all kinds of new possibilities.

Thank you man.

===

No, thank you, kind anonymous reader who wrote in with a testimonial.

I bring this up 1) to feature a flattering testimonial and to encourage more of the same from other readers, and 2) to explain why I have not really been selling much of anything over the past couple weeks.

There are multiple reasons actually.

One is that I made enough money for my modest standards very early this month, thanks to the affiliate promo that Kieran Drew did of my Simple Money Emails course, and the new readers who came in the wake of that promo.

Another reason is that I have found that most of my sales do come via promotion events, whether that be a new launch, or me promoting an affiliate offer for a limited time, or somebody else promoting my offers for a limited time.

So one lesson I’ve learned is to regularly have such events if I hope to keep paying for rent and my daily supply of lentils and canned sardines.

At the same time, I’ve learned to cut myself some slack, and not force myself to shoehorn every daily email into a promotion of one of my existing offers.

​​Linking to something like an Amazon book (yesterday) or simply inviting a response (Sunday) keeps more of my readers reading to the end, and makes it more interesting for me since I can write about a broader set of stuff.

So in case you were curious why I’m linking to random stuff recently, now you know.

That said, it is important to remind readers of my offers from time to time so they can’t use the excuse, “Oh I didn’t even know!” to not buy.

And today, following a testimonial in which a reader says I pulled the prat-out on him, is a particularly good time to remind you of my best selling course, in terms of copies sold at least.

In case you’re curious, you can find out all about it here:

https://bejakovic.com/mve

Magic trick vs. miracle in email copywriting

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I’m reading a book about magic and showmanship. One part explains the difference between a magic trick and a miracle:

A ham-and-cheese sandwich, appearing in your shirt pocket, where there was nothing before, is a magic trick.

A ham-and-cheese sandwich, appearing in your shirt pocket, where there was nothing before, when you are starving, is a miracle.

This isn’t just for magicians, of course.

It’s also a key idea for email copywriting. It’s super important to hold on to. That’s why I put the above idea, in my own words, as the core tenet of my Simple Money Emails course, and why I repeat it from page 2 of the course until the end.

So if:

* You have an email list but you are not writing emails and therefore are not making any money from your list, while your subscribers forget who you are and why they signed up in the first place

* You are writing emails but nobody is buying from you, meaning that your newsletter is really just a hobby and not a marketing channel

* You futz and fiddle for hours just to write one stupid email, instead of producing something interesting and effective in just 20 minutes…

… then my Simple Money Emails course could appear in your life like a hand-and-cheese sandwich in a time of great famine.

​​For more information about this miraculous course:

https://bejakovic.com/sme

Take your likes to the bank

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A couple days ago, I sent an email about an email trick to get more engagement. To which, I got a response — an engagement!

The response came from Jakub Červenka, who runs an info publishing business in the men’s sexual health niche.

First, Jakub just replied to tell me he liked that email about engagement. Then we got into a bit of an email conversation. Then he told me about the trouble he was having with his Facebook ad agency.

And then he wrote:

===

So I learnt I am decent marketer and cannot let go of this part in my company.

Also, started writing daily emails again recently and looking at the mails I am writing now and I did year ago… it is as if 2 different people wrote them and that makes me happy.

And this is the main reason I am writing this to you, John, I think me improving so much is lot thanks to you. Yours is the only newsletter that I read almost daily and is amongst the 3 that survived my brutal opt-out-from everything. I don’t mean this to sound bad, I bought your Copy Riddles, Most Valuable email, your 2 pump-postcard newsletter and your latest Sales emails training.

I like all your courses, a lot, probably best spend money in copywriting courses, but still I think I learn most from your daily emails – probably due to the fact that it does not seem like I am working, I enjoy reading your stuff and it is small bites daily.

Keep up the good work,

Your grateful student and zealous reader,

Jakub

===

I once had a reader write in to tell me he always skips the quoted parts of my emails, the parts in italics that start with ===.

In case you also skipped what Jakub wrote, I can tell you it was a testimonial, with good things to say about my courses and in particularly about these emails.

And here’s something I’ve noticed about getting nice testimonials like this:

It rarely happens that somebody writes in just because they want to tell me how great they think one of my courses is, or how great I am.

Yes, it does happen from time to time. But it’s kind of like finding a Black Lotus in hundreds and hundreds of packs of Magic The Gathering cards — valuable yes, but also rare.

A little more common is when I explicitly ask for feedback on a course or training, and offer an incentive to reply.

People then reply in a pack. But even then, it’s not an overwhelming number of responses, and not everything I get is a great testimonial I can feature.

Really, the bulk of the good testimonials I’ve gotten, and that I’ve featured in emails and on sales pages, came like Jakub’s message above.

They came as an “oh by the way” that people tacked on when replying to one of my emails that had to do with an entirely unrelated matter. It’s been a steady drip-drip over the years that’s eventually filled up several buckets.

It’s popular to say in the direct response world that only sales mean anything, and that you can’t take your likes to the bank.

Except you kind of can.

True, a great testimonial like Jakub’s above is not cash. I can’t go and buy cans of beans and bags of rice with it today.

But a good testimonial is like a check, and eventually it will clear. Somebody somewhere will eventually be converted into a new and loyal customer because of testimonials like Jakub’s above. We all look to others when making our own decisions.

So my point is, if you work to increase engagement with your emails, you will get more testimonials, and you will be able to take those to the bank, in time.

Of course, for that to happen you do have to feature your testimonials so people can see them.

Sales pages are one place.

But really, emails are the main place, because emails are kind of the headlines for your sales pages.

Which brings me to the my latest Sales emails training, as Jakub put it, aka my Simple Money Emails course.

I’m probably giving away too much in these emails and I’m probably killing some sales for my courses like Simple Money Emails.

Maybe I will fix that in time.

For now, if you want to see how I’ve used emails to make (up to) tens of thousands of dollars in sales per day, and still kept readers coming back tomorrow, then Simple Money Emails will show you, and will show you how you can do it too. For more info:

https://bejakovic.com/sme

The most famous copywriter, real or fictional

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On Dan Heath’s new podcast, “What It’s Like To Be,” I heard Dan asking a TV meteorologist, a criminal defense lawyer, a forensic accountant, all the same question:

“Who’s the most famous meteorologist/criminal defense lawyer/forensic accountant, real or fictional?”

This got me wondering who the most famous copywriter might be, real or fictional.

I had a gut feeling. I double-checked via simple Google search, by looking at the total number of results.

As far as real copywriters go, there’s really only one possible option for a copywriter that a rando off the street might know.

​​That’s David Ogilvy.

There’s something about the pipe, the smart suits, the English disdain, the French castle.

Sure enough, Ogilvy was the only real copywriter who has more than 1M indexed Google results about him.

As for fictional copywriters, it depends on who you consider a copywriter.

Don Draper, the creative art director from the TV show Mad Men, clocks in at over 2M Google results.

But was he really a copywriter or more of an idea man? I’ll let you decide.

Meanwhile, the most famous, fictional, 100% copywriter that I’ve been able to find is Peggy Olson, also a character on Mad Men, who only gets around 220k Google results.

Should we stop there? Oh no.

It turns out several celebs out there have a copywriting background… but are not today known as copywriters.

One of these is novelist James Patterson. Before Patterson set out to write 200 books (and counting), he was a copywriter and later the CEO of J. Walter Thompson, one of the biggest and oldest ad agencies in the world.

Patterson has 6M+ Google results to attest to his fame.

And if we’re already going with celebrities who have copywriting in their history, and maybe their blood, then we get to the most famous copywriter of all time, real or fictional, live or dead, even though nobody nowhere would identify him as a copywriter.

I’m talking about F. Scott Fitzgerald. Fitzgerald worked for a time as a copywriter before becoming the author of the quintessential great American novel, The Great Gatsby, and later a topic of almost 13M Google results.

So there. Now you know. And now you might ask yourself, “What did I just read? Did I really need this in my life? How did I wind up at the bottom of this email?”

If any of those questions is flitting through your head, let me point out that interest in famous people seems to be hardwired into our brains.

Tabloid writers and sales copywriters know this fact well, and they use it over and over and over. Because it works to draw attention and get people reading, day after day.

That’s a free lesson in copywriting.

For more such lessons, including ones that you might not be able to shrug off by saying, “I guess I knew that,” you will have to buy my Copy Riddles course.

The whole big idea behind Copy Riddles is the appeal of famous people — at least famous in the small niche of direct response copywriting.

I mean, on the sales page, in place of a subheadline, what I have is a picture featuring Gary Halbert, Gary Bencivenga, Stefan Georgi, and Ben Settle, all of them celebrities in the micro world of direct response, all of them paid off on that page as being integral to the course.

If you’d like to buy Copy Riddles, or if you simply want to read some gossip about famous copywriters, then head here and get ready to be amazed and shocked:

https://bejakovic.com/cr

Flip the script or your life

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Time for flip-the-script Friday:

Today I have an ancient story for you. I know, you’re thrilled.

In an attempt to bring your eyes back from their trip to the back of your skull just now, let me preframe this ancient story by saying it could 1) save your life and 2) make you lots of money.

More modestly, maybe this story can simply teach you an important thing about influence.

The hero of our ancient story is a man named Eumenes, a Greek, who started out as a secretary in Alexander’s army.

Eumenes had secretarial ability but he also had strategic ability. He became a successful general in his own right, and invented lots of clever strategems to win battles against much bigger and more experienced armies.

Following Alexander’s death, Eumenes was brought in to keep order in a region of Alexander’s vast empire. The satraps of that region — the Macedonian and Persian governors — all hated each other, constantly bickered, and fought regularly.

The only thing they could agree on was that they hated their new Greek chaperone even more, and wanted him dead.

Now perk up your ears, because here’s an example of Eumenes’s strategic brilliance:

Eumenes knew that he would soon be dead by poison or dagger, unless he somehow dealt with the hatred of the satraps he was brought in to control. So he did the opposite to protect his life from what most people might do.

Instead of trying to win the favor of the satraps who hated him, he pretended to be in need of money. And he borrowed large sums of money from the satraps whom he suspected of being most ready to have him assassinated.

In this way, says the Greek historian Plutarch, Eumenes “secured the safety of his person by taking other men’s money, an object which most people are glad to attain by giving their own.”

Result:

Some time later, an assassination plot indeed formed against Eumenes’s person. But the plot was independently betrayed to Eumenes by two satraps, both of whom were afraid of losing the large sums of money they had lent to him.

So the next time your life is in danger or you are about to be brought down by political intrigue, think of Eumenes. Flip the script, and you might not only survive but thrive.

The end. Except…

As you might know, flipping the script is one of the chapters I am planning in my new 10 Commandments book, tentatively titled, “10 Commandments of Hypnotists, Pick Up Artists, Comedians, Copywriters, Con Men, Door-To-Door Salesmen, Professional Negotiators, Storytellers, Spirit Mediums, and Stage Magicians.”

But since I’m currently doubling down on my health newsletter, that book is on hold.

The only thing I can therefore offer you today is my first 10 Commandments book, 10 Commandments of A-list Copywriters.

Here’s one Amazon review to get you curious:

“A quick, easy read with great quotes, a bunch of other books it guides you to read, and evergreen information based on psychology and proven results. It’s got a soft but classy pitch for the author’s newsletter leveraging a bunch of the commandments right there in your face. He practices what he preaches.”

If you’d like to get this quick and rather affordable book now:

https://bejakovic.com/10commandments