Really, I already announced my done-for-you-newsletter service yesterday, at the bottom of my last email.
But nothing is truly announced until you write an email with a subject line that starts with “Announcing.”
So here goes:
The background is I’ve been writing a newsletter in the health space for the past year.
In that space, I’ve seen lots of both new and established companies, which either don’t have a newsletter or have a terrible one, for various reasons ranging from unreadable layouts to offensively infrequent sending to tear-inducing dullness.
I thought, with my email marketing and copywriting and newsletter-creating experience, I could go and help these companies.
I could come up with a new concept for a newsletter for them, and give them ideas for ongoing content that would be interesting to their readers and valuable to the company.
But “concept” and “content ideas” are not easy to sell, at least in my experience.
So I thought I could offer the entire package.
Problem:
I don’t want to write another ongoing newsletter, particularly if it’s not for myself.
Solution:
I do have this first newsletter, the one you are reading now, with hundreds or maybe thousands of writers who might be interested in a job.
I figured I could hire one or a dozen such writers from my list, coach them, monitor them, crack the whip on occasion, and guide them to make sure they provide quality work, so that everybody’s ultimately happy — the company, the writers, me.
That’s still pretty much the plan.
But I decided, as an experiment, to offer this done-for-you newsletter service to my marketing list first.
Here’s what to know:
1. This service is meant for you if you have a business already but no newsletter or, let’s be honest, a terrible newsletter.
This is for you if you have customers and an offer that’s selling, whether a product or a service.
Like I wrote yesterday, a newsletter can be an easy, profitable, prestige-building way to get more people into your world, to get more of them to buy what you sell, and to keep them around until you sell the next thing. And with my done-for-you newsletter service, you don’t have to do anything, except pay me to get it all done for you.
2. This is not for you if you have nothing to sell. There’s nothing wrong with starting a newsletter if you have nothing to sell. But that’s just not the kind of client I’m looking for for this done-for-you service.
3. This is also not for you if you already have a newsletter, and you want my help growing your newsletter. My take is that, if you think you have a newsletter growth problem, what you really have is a monetization problem.
As you might be able to tell from my tone above, I’m not desperate to find clients for this service. I have enough money and other plans and opportunities. I even debated for a good while about offering this at all.
At the same time, it would be great to find a business I could genuinely help.
I like this newsletter game, and I find I’m good at it.
It would be great to have the experience of starting new newsletters and helping them succeed, without having to 1) create the offers to make the newsletters pay off and 2) do the writing myself. That experience was the reason I did decided to offer this in the end.
If you are interested in this done-for-you newsletter service, and if you fall into group #1 above, then write me and we can start a conversation.
I’ll talk about this offer over the next few days and then I’ll shut up about it.
If the offer turns out to be successful and the delivery enjoyable, I’ll take it to that health niche I was originally planning on targeting.
And if it’s not enjoyable or not successful, then I’ll lock it up in the cellar, along with my Most Valuable Postcard (locked up since 2022, next up for parole in 2038) and my “Win Your First Copywriting Job Workshop” (locked up in 2021, life sentence, not eligible for parole).
For now, this done-for-you newsletter offer still stands. If it’s got you excited, write me, and we can talk.