Persuasion

Maybe this email will finally melt away your resistance

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I was talking to a girl a few days ago, and she was complaining about an annoying guy who had hounded her at a club.

The guy stopped her on the way out of the bathroom. Then he came up to her at the bar. Later he sidled up to her on the dance floor.

“Why are some guys annoying like that?” she asked me.

I shrugged. “Because it works.”

My ex-girlfriend once told me her perspective on why she decided to go out with me. I’d gotten her phone number once, during a brief interaction. And then, for about 6 weeks, I texted her every few days. Each time, she had some reason not to meet. She never said no flat out, so I kept texting her. “You were very persistent,” she mused later.

“Yeah sure,” you might say, “but there’s a big difference between being persistent and hounding somebody in an annoying way.”

Maybe so. But based on what I’ve seen, that’s a line that’s often drawn after the fact — after somebody decides either to give you a hard “no” or to take you up on your offer.

In the second case, the person who took you up on your offer will often say that it was your persistence that really won them over, that they found most attractive.

I took a break just now to check Google Analytics. Right now, as I write this, somebody’s on the third and final page of my Copy Riddles sales letter, and two more people are on the first page.

I don’t know if any of these people will decide to buy in the next few minutes. But I have noticed a trend.

I usually promote my existing offers in one-week stretches. For example, last week it was my Most Valuable Email, this week Copy Riddles.

Early in those week-long stretches, I get some sales. But I’ve noticed it takes a few days to get the wheel rolling, to get momentum built up, to get sales coming in unexpectedly and at odd hours and in bunches.

Today is day six of my Copy Riddles promo period. I’ll see if my theory about sales bunching up will be borne out.

In any case, the basic idea stands. As copywriter Gary Bencivenga said once, persistence melts away resistance.

Incidentally, this is something that ties into the very first big a-ha moment I got while following the road that eventually led me to creating Copy Riddles. In case you’d like to read more about that a-ha moment, you can find it on the sales page bwlo, which I’ve shared previously many times, and which I will continue to share:

https://bejakovic.com/cr

One thing Bencivenga got right

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If you go on YouTube right now, you can see how magic is done at the very highest level — I mean really see it, the trick behind the trick.

Frankly, it will seem preposterous.

A few weeks ago, a friend (hi Marci) clued me into an old but mind-opening video. The video shows one of the greatest magicians of all time, Tony Slydini, performing his “paper balls over head” trick on the Dick Cavett Show.

The unique thing is that this trick is done so it’s completely transparent to the audience. The audience can see all parts of Slydini’s trick in action. And it doesn’t seem like any trick at all.

But there’s a volunteer on stage, who Slydini focuses on.

The volunteer is determined to spot how Slydini makes a bunch of paper balls disappear. And yet, as the crowd laughs louder and louder with each new disappearing paper ball — it’s so obvious to be stupid — the poor guy on stage can’t ever spot the trick.

The volunteer goes from smiling and confident and sure of his own eyes at the start of the trick, to walking off the stage just a few minutes later, staring at the ground and shaking his head a little. “WTF just happened?”

What happened is misdirection.

I’m reading a book about misdirection right now. It’s called Leading With Your Head. The book gives specifics about movement and position and cues for actual stage magicians. But at the heart of it all, the book tells you, misdirection is not distraction. It is focused attention.

Copywriters do misdirection, too. Well, not all copywriters. Copywriters at the very highest level.

For example, I’ve spotted misdirection multiple times in Gary Bencivenga’s “Job Interviews” ad. That ad came pretty late in Gary’s career, after he had been writing sales copy for several decades. I didn’t find any examples of misdirection in Gary’s earlier sales letters, even if they were successful. It seems it took a while for him to get it right.

And in case you’re wondering:

You won’t spot the misdirection by looking at Gary’s ad. That’s like being the guy on stage during the “paper balls over head” trick. The Great Bencivenga will focus your attention where he wants you to look, and you will miss his sleight of hand.

But you can see how Gary’s magic works if you can find the book Gary was selling through that interviews ad. This brings up an important point.

I enjoy watching magic, and I enjoy being fooled by magicians. I enjoy it so much that I don’t want to find out how the trick is done, not really. I won’t ever perform magic, so why ruin the show for myself?

Maybe you feel something similar about sales letters. That might sound preposterous, but it’s very possible.

When you read a sales letter like Gary’s interviews ad — you’re likely to be amazed, astounded, to wonder at the impossible promises he is making you, which somehow still seem credible.

How is he doing it? Could Gary’s promises really be real? It’s possible to enjoy racking your brain over this in a bit of pleasurable uncertainty, as you try to resolve the mysteries Gary is setting out before you.

But once you see the actual “secrets” behind Gary’s copywriting tricks, the illusion vanishes like a cloud of smoke. And gone along with it is that enjoyable sense of wonder, of possible impossibility.

The only reason you might want to ruin the show for yourself is that you yourself want to perform sales magic — writing actual copy, which focuses people’s attention where you want it to go, all the way down to the order form where they put in their credit card information, and the big red button that says, “Buy NOW.”

It’s your decision. Amazed spectator shaking his head in wonder… or sly and knowing performer, controlling attention and doing magic.

If you decide you want the second, you can find Gary’s copy misdirection revealed inside Copy Riddles, specifically rounds 2, 6, and 17. For that show, step right up:

https://bejakovic.com/cr/

How to become in-demand in your niche even if you have no contacts, portfolio, or good sense

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A long while ago, in the days when elephants still roamed the Earth, I came across the following question:

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Say I wanted my copywriting niche to be SaaS, but have no contacts or portfolio, what are the steps I’ll need to take to become in-demand for my niche?

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Here are the exact steps I would suggest:

Step 1: Go to Silicon Valley.

Step 2: Get in front of somebody famous in the startup space, like Elon Musk or Marc Andreessen or Peter Thiel. ​​Get creative if you have to — stalk them at a coffee shop they are known to go to, pay to go to a conference where they will appear, or maybe just write them an email and ask if they will meet you because you’re such a big fan.

Step 3: Take a selfie of yourself next to the famous nerd in Step 2.

Step 4: Put that selfie up on your site, on LinkedIn, on Facebook, on TikTok, on Tinder, along with an article like, “10 surprising copywriting lessons from my meeting with Marc Andreessen.”

Step 5: In your article, mention several times that you are a SaaS copywriter, and link to a “Free Consultation” page.

Step 6: Repeat Steps 1-5 with additional famous nerds, as needed.

Result: Almost instant status and authority, and very probably, serious demand for your services.

You might think I’m being flippant. But I’m being 100% serious.

Yesterday, I promised to tell you the big secret of peak status.

The thing is, you might not want to hear it. Or you might not want to believe it.

Because the secret is that status can be manufactured, and very quickly.

In the same way that quality is only a minor part of the influence that your content is likely to have, your resume is only a minor part of the the status you are likely to achieve. And all the other, more important stuff, can be accomplished in two weeks’ time, if you are willing to really hustle.

Maybe you get what I’m saying.

But maybe you feel exasperated. Maybe you are sure I am either 100% wrong. Or maybe you suspect I am right, but you just find it impossible to really hustle to create status for yourself.

In that case, my advice is not to hustle. Take it slowly. Better slowly than never.

My added advice is that, if you are a marketer or copywriter in search of status, then take a look at my Most Valuable Email.

Sure, MVE will show you a new way to create quality content, but that’s not why I recommend it. Instead, the real status-building value of MVE is that it can get you gradually more comfortable with all those content-adjacent status-building practices which really make the difference.

I imagine that sounds very vague and abstract. I can’t make it more specific without giving away the Most Valuable Email trick. If you’d like to find out what that trick is, and even start practicing it today, head on over here:

https://bejakovic.com/mve/

This offer is improper — unless you’re a grown-up

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I checked the fridge this morning and I found I was fresh out of emails ideas. So I ran down to the corner shop and grabbed the latest glossy issue of “On Today’s Date.” I brought it back home, jumped on the couch, and greedily opened it to the first page. That’s how I discovered that the most significant historical event ever to happen on March 9th was:

The first appearance of the Barbie doll. It happened on March 9, 1959, at the American International Toy Fair, in New York City.

I put my head in my hands. “Who cares about Barbie dolls?” I said. “I need email ideas!”

But after a few moments of quiet despair, I happened to glance back at that Barbie article.

And in that brief moment, in the very first paragraph, I spotted something new to me — why we’re still talking about Barbie dolls today, and why you and I and probably all the other 8 billion people on the planet have heard of Barbie.

Ruth Handler, co-founder of Mattel, created Barbie after watching her own daughter. Handler’s little girl kept ignoring her closetful of baby dolls. Instead, she played make-believe with paper dolls of adult women.

Handler put 2 and 3 together, and realized there was an open niche here, a unique position to be filled:

A toy doll with adult features, adult outfits, and enormous adult breasts.

Barbie was an instant hit. Mattel sold around 350,000 Barbies in the very first year of production. They sold almost $1.5 billion worth of Barbie plastic last year.

So what’s my point?

Simple. People want to be grown up, or at least play make-believe at it. If ya don’t believe me, here’s a second example:

Tobacco company Lorillard once put out a covert ad campaign targeted at kids. The ad was supposedly designed to keep kids from smoking. But the devious message in that Lorillard campaign was:

“Tobacco is whacko — if you’re a teen.”

A later statistical study found that each exposure to this ad increased the intention of middleschoolers to try cigarettes by 3%. In other words, if your kid sees this ad 30 times, his or her odds of trying a cigarette double.

You might say this only applies to kids and middle schoolers, but I don’t think so. I think it applies to all of us, just in more subtle ways.

​​In any case, enough history.

Instead, I have an offer for you, which is entirely improper — unless you’re a grown-up copywriter or marketer.

​​The offer is my Most Valuable Email course. That course will only work for you if you already have an email list, or are willing to create one, and write to it regularly. Like I said, grown-ups.

But on second thought, maybe it’s better if you don’t get Most Valuable Email even if you’re a grown up. As one marketer, Kyle Weston, wrote me after going through this course:

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I love how the course is short and to the point, yet still packs in all the powerful info we need. And then the tools you give us at the end are brilliant. The MVE Swipes pdf alone is worth way more than a measly $100. Anyone involved in marketing or copywriting at any level will want to check this out. Then again, maybe its better for me if less people know about this tactic — makes it easier for me to beat out the competition muhuhahaha!

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If that doesn’t deter you, you can get Most Valuable Email here:

https://bejakovic.com/mve/

I’m either a cold-traffic wizard, or a warm-traffic chucklehead

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It was the best of responses, it was the worst of responses. I’ll share the numbers with you below. But if numbers aren’t your thing, then I just want you to spot the puzzling contrast between these two sales events:

Earlier this week, I made 21 sales of my Copy Zone offer during 24 hours, to a coldish audience of about 460 people.

That’s roughly a 4.6% conversion rate, at $100 per sale.

So you can either argue that I’m a wizard at cold sales, since the standard conversion rate on cold traffic is 2%, or you can argue that this was not entirely cold traffic, since these folks came from my ad in Daniel Throssell’s newsletter, which ran with Daniel’s endorsement.

Still, most people who bought from me had never even heard of me minutes before they decided to send me money, and had never before heard of Copy Zone. And yet, 4.6% take rate among these people, at $100.

On the other hand, take a less inspiring example:

At the end of Influential Emails, a training I put on in late 2021, I made a 24-hour-only offer for people to pre-order Copy Zone for $50.

Result:

I had one taker out of around 50 people.

These were highly engaged, current customers who had paid $237 for this Influential Emails training. They had spent hours on the training with me, listening to me talk, and interacting with me. Most of them had also bought other other products from me.

So… that’s a 2% conversion rate, at $50, to a warm or even hot audience.

You can say this is an apples to pineapples comparison. Different sizes of audience… pre-selling versus actually selling… and maybe other intangible, untouchable, and impalpable factors.

But I believe I know exactly what the difference comes down to. And unlike in many situations, I don’t believe it’s a matter of offer, of list, of price point, of selling environment, of prestige.

Instead, it’s a rare instance where it’s really about sales copy, about copywriting technique.

I spent a couple weeks in February going for my morning walk while listening, for the third time, to a course by the “21.7 Billion Dollar Man,” Jay Abraham.

This course sums up Jay’s entire marketing and business approach, from getting more customers and clients, to getting more out of your current customers and clients, to enjoying the process more.

Jay talks about salesmanship throughout, and towards the end, he also talks about copywriting.

There’s one commandment Jay keeps repeating over and over. He then illustrates it with a fanciful example of trying to sell a $100,000 Ferrari with a custom paint job.

Jay’s commandment is not new, and it’s really not a secret. But it was ringing in my ears while I was writing the copy to sell Copy Zone a few days ago.

And it made all the difference, at least if you ask me, between a 4.6% conversion rate to coldish traffic and a 2% conversion rate to warm or even hot traffic. The commandment is simply this:

“Layers upon layers of comparable value, of contrast, of measurable ways you could see the benefit, the intrinsic value, and the worth it had to you.”

Jay uses his characteristic “tripled-up” way of making his point above. For me, the first six words are what really matter and what kept ringing in my head:

“Layers upon layers of comparable value.”

Like I say, that’s not new. It’s not a secret. And everybody should really know it, at least if they pretend to call themselves a marketer or a copywriter.

And yet, you have the fact I didn’t “know” it, not so long ago. Even after I had made millions in sales for my clients, even after I had spent tens of thousands on copywriting trainings and courses, and even after I was billed by others, who should have known better, as an A-list copywriter.

It comes down to the difference between having heard something and really knowing it. You can hear a thing once, twice, 10 times. But it doesn’t mean you really know it.

So now I have a recommendation for you. My Most Valuable Email training.

This training is valuable because of what it can do for you — endorsements and authority and even sales. In fact, by applying the Most Valuable Email trick just once at the end of January, I got a completely unnecessary and unexpected windfall of about $2,900 in sales, with zero work. But that’s a story for another time.

For now, I just want to say that the Most Valuable Email is most valuable because of what it does to you. And that’s to inch you closer to mastery, to really knowing, with each email you write using the Most Valuable email trick.

In case you’re interested:

https://bejakovic.com/mve/

Ben Settle’s strange interest in selling to distracted and damaged addicts

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Marketer Ben Settle wrote a strange email on Friday to promote his mobile-first, app-based, course-delivery platform Learnistic. One of the arguments Ben gave for why mobile apps like Learnistic are the future is this:

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Everyone’s basically Gollum now.

Stroking their Precious phone in the dark.

Looking at it, checking in on it, making sure it’s safe and pulling it out just to make sure… not able to rest or bear to be too far away from it — all while scrolling, consuming content, and wrapping their very existence around it.

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By that same logic, I’m surprised Ben is still writing and sending emails.

I mean, if he’s interested in selling to distracted and damaged addicts, which is what he seems to be saying above, then it would make more sense to get himself on TikTok, or at least back on Facebook, rather than to keep writing and sending emails, a relatively low-addiction technology.

My experience, like I wrote a few days ago, is different. I’ve found that if you treat people how you’d like them to behave, then more often than not, they actually meet your expectations. Treat your customers like capable human beings, instead of like Gollum, and you will often find them to be that way.

But really, all the ways of a man are clean in his own eyes. That applies to Ben, and it applies to me also.

The fact is, I dislike my phone, and I hate apps. So maybe everything I wrote above is just justification for that.

I held out for years before I got a cell phone, even as everybody else around me got one. I held out much longer before I got a smart phone — basically until girls I was talking to started getting suspicious, and thinking my old-school Nokia must be a burner, and that I must really be married and hiding it.

Even now, with a smart phone in my pocket, I still refuse to use or download all but the most essential apps. And as much as I’ve learned from Ben himself, and as curious as I’ve gotten several times when he teased free content through his Learnistic app only, I’ve never once been tempted by him to download Learnistic.

That’s also why I host my courses inside the members-only area of my website, using technology from caveman days. It’s also why for my own personal work — journals, notes, research — I mainly use text files on my hard drive, a pre-caveman technology.

Anyways, tonight was the end of the launch for my Insight Exposed program. I only made that program available to people who are signed up to my email list. If you’d like to get on my email list, you can sign up for free by clicking here.

Why I’ve just sent you the only Times New Roman newsletter you are likely to read today

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This past Wednesday, I found myself mystified by an article titled The Reaction Economy. It was written by a William Davies — “a sociologist and political economist” — in the London Review of Books.

Davies was complaining about Twitter, and how he is trying to wean himself off it, and how his brain screams to set the record straight whenever it sees idiotic conservative tweets. But Davies is a disciplined person, so he didn’t give in to the urge and get back on Twitter. Instead, he went and wrote a 6,276-word article in the LRB about it.

As I read this, I found myself mystified why I was reading it at all. I mean, what was fresh here? Some guy saying he wants to use social media less? Or a liberal airing his lungs about conservative trolls? Or an online pundit shaking his finger and warning me, as I nod along in silence, that social media is designed to provoke outrage?

And yet, there I was, reading, paragraph after long paragraph. I asked myself why. One small part was the good headline, The Reaction Economy. That sucked me in initially. But what kept me going had nothing to do with the actual content, which was neither new nor insightful.

I realized that the real reason I was reading was that the article was hosted on the LRB website. Beyond that, it was the formatting — 10-line paragraphs, drop capitals, Times New Roman font.

Copywriter Gary Bencivenga once told a story of how his ad agency rushed an ad into the New York Times. In the rush, the NYT typesetters set the ad with a sans-serif font. Gary’s agency complained, and the Times offered to run the ad the next week, for free, with the correct serif font. This was not a proper A/B split test. Still, the serif ad ended up pulling 80% more sales than the sans-serif ad the week earlier.

Is there really sales magic to serif font? Probably not. But we use cues all the time to decide on value, and to guide our decisions. I’ve written before how I find myself unable to spend more than 20 seconds reading a 700-word blog entry or email newsletter, but that I’m happy to read a four-volume book of 1,900 pages for more than a year.

Quality of content is a part of it, but only a part. The fact is, I use cues all the time to evaluate that quality, and I rely on past habits to determine what deserves my attention or not.

So my point for you is is, why stack the odds against yourself? Why give your reader subtle cues that your writing is skimmable, disposable, low-value fluff? The bigger principle, which I’ve seen proven in different areas of life, is: Assume people are already acting how you want them to act. Very often, they will end up doing just that.

Since you’ve read this far, I assume you must be a reader. So I will remind you that, for the next three days, until February 27th, I am opening the doors to my Insights & More Book Club. After that, I will close off the club to new members. We will start reading the next book on March 1st, and it makes no sense to have people join mid-way. The only way to join is to be signed up to my email newsletter first. If you like, you can do that here.

The most radical division it is possible to make in the marketing world today

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There is one fact which, whether for good or ill, is of utmost importance in the lives of all marketers in the present moment.

There is no doubt this fact forms the most radical division it is possible to make in the marketing world today. It splits marketers into two classes of creatures: winners and losers.

I will tell you this fact. Or rather, I will illustrate it.

Yesterday, YouTube served me up a video. The video was blurry and showed a three-piece rock band. They were at some sort of daytime festival. They stood on a tiny stage with flower pots in the front and an American flag pinned to the back wall.

The band members were middle-aged. They all wore matching outfits — black dress pants and shimmering gold sport coats. They started to play a ZZ Top cover and—

The drummer. Something was clearly wrong with him.

He was grimacing. He was flailing his head. He was wrapping his arms around his head before striking the drums. He was doing the robot. He was drumming with one hand. He was doing a kind of imbecile tiny drumming.

If Chris Farley had learned to play the drums before he died of a speedball overdose, this is what it would have looked like.

This video has 51 million views on YouTube right now.

​​​A tiny stage with flowerpots in the front. Shimmering gold sport coats. A ZZ Top cover.

51 million views.

So here’s the fact of utmost importance:

If you prefer not to exaggerate, you must remain silent.

Such is the formidable fact of our times, described without any concealment of the brutality of its features.

It is, furthermore, entirely new in the history of our modern civilization. Never, in the course of its development, has anything similar happened. Never have there been other periods of history in which exaggeration has come to govern more directly than in our own.

I know well that many of my readers do not think as I do. This is most natural.

Many of those dissentient readers have never given five minutes’ thought to this complex matter. And yet they believe that they have a right to an opinion on the issue. It merely confirms the theorem.

These readers feel themselves complete and intellectually perfect. They have hermetically closed off their minds to new ideas and decided to settle down definitely amid old mental furniture.

​​How to reach such people — except through exaggeration?

The only question that remains is how to best adapt to the present moment. How to exaggerate in the most effective way possible.

I may be mistaken, but the present writer, when he puts is fingers to the keyboard to treat a subject which he has studied deeply, believes this most effective way is called Copy Riddles.

Copy Riddles brings together the greatest collection of copywriting talent ever assembled inside one program. These master persuaders are ready to reveal their secrets to you, to prepare you for the present reality, and to take you outside of yourself for a moment.

​​To start your transmigration:

https://bejakovic.com/cr/

My infotaining emails totally flopped for my first big DR client

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My first big direct response copywriting customer was Dr. Audri Lanford, back in 2017.

​​Dr. Audri and her husband Jim were direct response veterans — they ran a big Internet Marketing event with the legendary Jay Abraham back in the year 2000.

Audri and Jim died in 2019 in a freak gas leak explosion. I found out about that through Brian Kurtz’s newsletter because Brian was apparently good friends with Dr. Audri and her husband.

Back in 2017, Dr. Audri had an innovative offer called Australian Digestive Excellence.

​​ADE was a drink of some sort that fixed every chronic digestive problem you could ever have. According to the hundreds of testimonials Dr. Audri had accumulated over just a year or two, it seemed the stuff was really magic.

Now it was time to scale.

Dr. Audri had her source of cold traffic, I believe banner ads on a radio talk show website.

​​These banner ads drove leads to a quiz. And after the quiz, that’s where some patented Bejako emails kicked in.

Well, really, my patented emails were a 12-email sequence in the infotaining style of marketer Ben Settle. I just softened Ben’s somewhat dismissive and harsh tone to make it more suited to these tummy-sensitive leads.

Result?

What were the total sales, made ​across I don’t know how many hundreds or thousands of expensive cold leads?

Two. ​​Two sales total.

Why? Why???

The email copy was solid. Sure, I would do it better today, but even back then, I had a “George Costanza school of digestive health” email and one about “How to survive 5-star restaurant food.”

I don’t know the reason why my infotaining email copy flopped. But it brings to mind this old but gold point raised by master copywriter Robert Collier:

“It’s not the copy so much as the scheme back of it.”

Tweaking words is rarely your biggest lever. Even less so if your copy is halfway decent.

Instead, figure out the right scheme. The scheme to get in front of the right prospect. The scheme to get their attention. The scheme to appeal to hidden closets and cupboards of their psychology. The scheme to get them eager and greedy.

Do that,​​ and the specific copywriting tricks you use won’t matter all that much.

And now, let me tell you about my Most Valuable Email trick. It’s an email copywriting trick.

It might seem self-defeating to tell you about it. ​​

Except, through some magic, this email copywriting trick turns you into a 21st-century scheme man or scheme woman. Maybe one to parallel Robert Collier himself one day.

I won’t explain in more detail how the Most Valuable Email trick makes that happen.

For anybody who has bought and gone through my Most Valuable Email training, it will be obvious.

For you, if you haven’t yet gone through Most Valuable Email, and if you’re curious:

https://bejakovic.com/mve/

Spewing inappropriate things at Kim Krause Schwalm

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A while back, I asked my readers which of my emails first came to mind. One reader (not sure he wants me to share his name) had this to say:

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The first one that jumped out of my memory was “How Copywriters can avoid ham-handed segues that get them eaten alive.”

The first time I read this email, I printed it out.

And to this day, I read it frequently.

Sometimes even multiple times.

It pretty much shaped the way I write now.

The other day I was reading an email from Kim Krause Schwalm that started with a fascinating story.

It sucked me in and kept me scrolling down, begging for more.

And as you might expect now, she jumped into a straight pitch with no transition whatsoever.

Man, I was spewing…

“No, Kim. No, not you. Why?”

I found myself saying some inappropriate things to a person whom I highly respect.

And gues what? I went to reread your email and laugh like a maniac.

The way I see it… It’s like conducting an instant hypnotic induction, then smacking the sh!t out of the person and forcing him to snap out of it.

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That “ham-handed segues” email is archived on my website. You can find it and read it if you like.

It talks about how copywriters often perform a clumsy bait-and-switch from their fascinating story to their self-interested sales pitch.

Even the best fall into this trap sometimes.

In my ham-handed email, I told a story of an unnamed A-list copywriter who did this bait-and-switch on me, and had me yelling at my laptop. And my reader above had the same frustrating experience with Kim Krause Schwalm.

So how to avoid ham-handed segues?

Get ready. Because the sales pitch is coming. Let me build it up for you. Here it is:

You can find out about that in my Most Valuable Email training.

Because the “ham-handed segues” email uses my Most Valuable Email trick. (And I’m not using that trick in today’s email, in case you’re wondering.)

If you want an explanation of how and where the “ham-handed segues” email uses the Most Valuable Email trick, you can find that in the Most Valuable Email Swipes. That’s a collection of 50 of my best MVEs, which I give you along with the core training of the course.

Look up #10 in that swipe file, and you get an explanation of the trick in action.

Plus as an added benefit, you will learn how to avoid ham-handed segues that get you eaten alive, or worse, spewed upon.

To get Most Valuable Email now:

https://bejakovic.com/mve/