Direct Marketing

Why not skip the product launch?

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A bit of anonymized industry gossip for ya:

A course creator I know approached me recently about promoting his upcoming product launch. It’s a productized Version 2 of a successful live training that sold out a few months back.

(I won’t say who this course creator is exactly, but maybe you can guess.)

The course creator in question is planning the launch of this V2 for some time in January.

Somebody else I know, Chris Dyson, who I’ve taken to calling “the wizard of auctions,” got wind of this news. And yesterday, Chris threw up an idea:

Why not skip the product launch… and run an auction instead?

Why not indeed?

This morning, I sat down and wrote up 10 reasons why auctions can legitimately beat product launches:

#1. Auctions have inbuilt social proof of demand and desire.

This is something you have to work hard to generate in a launch, and even then it’s not 1/100th as credible or powerful as in an auction.

#2. With an auction, instead of guessing what price the market is willing to pay for your offer, you find out directly.

Often, it’s much, much more than you might sell the same offer for in a launch (eg. the $31k winning bid in my auction last week).

#3. If the price the market is willing to pay for your offer is lower than you thought, an auction allows you to adjust on the fly.

On the other hand, a launch of an offer that’s priced too high is likely to be a total flop. (Trying to lower the price in an underperforming launch is likely to put a kind of stink on the offer, and make things even worse.)

#4. Auctions allow you to skip creating the funnel (sales copy, upsell pages, etc).

All you need is a post that lays out the offer, along with possibly some goofy wrapper around it to make it even more fun (eg. my “POOL PARTY” theme from the auction last week).

#5. Running an auction forces you to think about the real (and sexy) outcome your audience really wants.

Yes, it’s still possible to botch this or skip it altogether. But the very structure of an auction at least forces you to think about it, however fleetingly. A launch does nothing similar, which is why so many people launch such crap offers.

#6. An auction allows you to make much more money overall.

Not only is the price likely to be higher (point 1 above) but auctions allow customers to pay for and buy much higher offer packages, even if they are not interested in the lowest-ticket, “front end” offer you are selling, as is typical in a product launch.

#7. Auctions are fun and exciting and audience-building.

That was my main conclusion from my recent auction. Yes, launches sometimes work out like this too, but more often than not, launches are neutral or even negative, if you do them the way most do them.

#8. Auctions are hot and new.

They won’t always be, but they are right now. And there’s value in hot and new.

#9. An auction allows you to successfully sell the same core product, to the same audience, a few days or weeks later, for another boost in sales.

That’s much less likely with a launch.

#10. Auctions can, or so I hear, be repeated more frequently to get the same results.

I can’t confirm this directly. But the experts on online auctions say, you can run the same auction every quarter, and it will work just as great. On the other hand, from what I’ve experienced and seen, run the same launch every 3 months, and you will get dramatically lower results.

I talked to the course creator who was planning the January launch.

He said he’s definitely open to the idea of skipping the launch, and doing an auction instead. We’ll talk some time in the next few days in more details, and we’ll see what happens.

What about you?

Are you planning a launch?

Did any of my 10 reasons above make you get a bit jealous about the idea of running an auction… and a little wary of doing your planned launch?

If so, hit reply. Tell me a bit about what you’re planning, and I can tell you if I think you might have a winning auction on your hands.

Am I ditching daily emails in favor of communities?

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Yesterday, I sent out an email about how my bank cancelled my debit card while they ship me a new one. I also dramatically stated I’ve been living on 200 euro in cash until my new card arrives.

In reply to that email, I got an offer from long-time reader, fellow Barcelona resident, and occasional coffee buddy named Matthias (not sure he wants me to share his last name). Matthias wrote:

===

Hey John, just read your mail. Similar happened to me last month. If you need some cash, let me know, then I can meet you for a quick coffee or sth.

===

Also yesterday, at the end of my email, which was really about how my Amazon book sales have cratered after I stopped paying for ads a few days ago due to the cancelled debit card — and dropped from 19 a day (last day of advertising) to just 2 a day (a couple days ago) — I asked readers to buy my book on Amazon, either because they are curious about it or because they want to help me goose sales until can get ads running again.

I have been promoting this book since May. I have written dozens of emails driving readers to the Amazon page for it.

Most of my best and most dedicated readers and customers have already bought this book.

And yet, I still made 11 new sales yesterday, and from what I can tell, all or close to all of those came via my email.

I’m telling you this because lately I’ve been talking a lot about the Skool community I’m running, and in particular the auction I ran last week inside that community.

(Maybe you heard? The winning bid in that auction was $31k. In case you haven’t heard, don’t worry, because it’s a fact I will be repeating several hundred more times before 2025 runs to a close.)

About that community and auction:

After the auction completed last week (with a $31k winning bid, just in case you forgot), I got lots of feedback and impressions from people who witnessed what went down.

One such bit of feedback came from Howard Shaw. Howard’s a Partner at Chester Toys, a UK toy wholesaler that’s been in business for 60 years. Howard also happens to read these emails, and he wrote:

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I think what showed during the whole auction was the affinity with your group – which I guess in no small part is down to people ‘knowing you’ from being on your list.

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Howard’s absolutely right.

Communities are great, and it’s been fun to build up something new.

But the fact is, my community wouldn’t exist had it not been for this email newsletter.

Not only in terms of members who form the core of the community, and who joined via these emails… but also in terms of engagement by those folks, which is there in large part because of the relationship that these emails have built up.

Fortunately, I don’t have to choose between having a community and an email list. It’s easy and profitable and fun to have both.

But if the direct marketing gods forced me to choose only one, then for all the reasons I’ve listed above, and for many other reasons besides, I’d choose an email list, and I’d MAIL IT DAILY.

Now, if you want some help with MAILING A LIST DAILY, and sticking with it for the long term, I’ve got just the thing to help you.

It’s my Daily Email Habit service. Speaking of:

Earlier this week, I got on a call with the winner of the auction I ran last week, Nick Bandy. (Nick’s winning bid, for the third and final time, at least in this email, was $31k.)

I grilled Nick about his current job (fractional CMO with a $12k/mo retainer), his life history, his list (about 800 people, all added since this spring) the offers he’s making the people on his list via daily emails, and then some.

At the end of our call, which lasted about two hours in total, Nick said about Daily Email Habit, which he wants to promote to his own list as well:

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That’s why I said Daily Email Habit so enthusiastically. I literally wouldn’t have started any of this if I didn’t buy that. I enthusiastically endorse this. It’s one of the best things I ever spent money on.

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If you wanna find out more about Daily Email Habit, or get going with this enthusiastically endorsed service today, so you can build up your own stock of human relationships with folks who support and drive on everything else you want to do online or offline:

https://bejakovic.com/deh

Hot new “no cure, no pay” repackaging of a service offer

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Long-time reader and customer Rasmus Gullaksen writes in reply to my email yesterday:

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A bit unrelated, but I came up with a new ghostwriting offer for my audience a few weeks ago. And I’ve never experienced so much demand for a service EVER. literally had 25 ish people write to be about this offer after promoting it 2-3 times on LinkedIn.

Most LinkedIn ghostwriters sell 6-8 monthly posts for X amount. But that has all the risk on the clients side (if the posts dont perform, the client still pays) and no big upside for the ghostwriter (if 8 posts do well and make a lot of money, the ghostwriter doesnt get anything more)

So I came up with the offer (a kind of No cure, no pay ghostwriting)

1. I’ll overhaul your LinkedIn profile page for $1k (so it sells better)

2. And then I’ll ghostwrite for you for free until you get a new client from your content, and only once that happen, I get a cut off the amount you make from that deal. If it takes 10 posts to get there, the client wins (10 free posts) and then they also get a new client (win for them, win for me) + I don’t make any commitment to post X times for them, I just post as many as I think are necessary + ramp up if things go well etc. I then get paid only if my content gets them results, and that only gets easier and more lucrative as time goes.

Right now im just trying to figure out what kind of business owner has the best business model for me to do this for. Currently helping a motivational speaker, a legal advisor, and a SaaS founder.

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I think what Rasmus is doing is… absolutely GREAT.

There’s lots of clever stuff going on in Rasmus’s offer above. What I wanna focus on is a super basic thing, which I believe drives this whole thing – that this is a service offer with a guaranteed outcome.

Is that really so hard?

To come up with a specific outcome for the service you provide… and to find a way to guarantee that outcome?

At least for some clients? And to then factor out your risk, by making this offer ONLY to those right kinds of clients?

If you offer services — copywriting, media buying, dog walking — maybe it’s worth thinking about how and for who you could provide a guaranteed, bundled up outcome.

Maybe it can mean you sell more easily… have an easier time with delivery… AND make more money?

Putting the idea out there.

If you already do this, and guarantee an outcome with some of the services you offer, write in and let me know.

I wanna hear your experiences. And who knows, maybe I end up promoting you and your offer, like with Rasmus above.

I sort of won the lottery yesterday, twice

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Yesterday, I won the lottery, sort of twice.

First, my friend Sanda won the lottery to get two tickets to the once-a-year Christmas concert at Barcelona’s Sagrada Familia church.

Tickets are not sold directly, but are only made available by lottery for a few days before the concert.

Some 40,000 entered to win this year. Only 200 pairs of tickets were available. Sanda, being naturally lucky, managed to win a pair.

Sanda was supposed to go with her boyfriend, but he ended up out of town.

Then she reached out to all her close friends, but they were all unavailable.

And so, working her way down her contacts list, Sanda landed on me, and in this way I sort of won the second lottery and got to go to the concert.

I’m a nonbeliever and fairly deaf to classical music, but this Christmas concert at Sagrada was a great experience.

The orchestra came together to perform inside the soaring white church, and created something much bigger than the sum of the individual trumpets or bassoons or church organs, while we in the audience observed and listened and participated in this real-life moment, which we shared both with the orchestra and with other audience members.

I imagine today, and even more so in the future, this kind of feeling of human participation and of SOMETHING REAL will be something we value and seek out more and more and more.

Whether it’s music or theater or sports, humans want and will want to do stuff, together, or observe and enjoy as other humans do so, together.

Also yesterday, I sent an email asking if you are interested in doing an auction.

I had an auction a couple days ago in my Daily Email House community. The winning bid came in at $31k.

I’m now interested in finding other folks with an audience, who might like to do something similar, not only make money but to create something that captures the same vibe I’m talking about above, of humans participating, with other humans observing, in a shared moment.

I got a number of replies to that, such as the following from an officially hot and bothered entrepreneur and audience owner:

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Huge congrats on such a successful auction. I didn’t even attempt to bid, but it was very entertaining watching it all unfold.

I’ll be honest, after joining Travis’s group and then seeing your auction take off as well, I’m officially a little hot and bothered about the whole auction idea too.

No idea yet what would make the most sense for me, but I’m always up for exploring possibilities and seeing what could work. Definitely open to a chat.

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In the past, big sales breakthroughs have come by changing to new sales formats:

Ads => advertorials

Sales letters => magalogs

Text sales letters => video sales letters

Right now, auctions are a hot new selling format, and are promising to make sales that are multiples of existing formats like launches or webinars.

But auctions are also exciting and participatory and fun, and from what I’ve experienced, they allow you to somehow come out of them with a better bond with you audience than you had before.

My offer from yesterday still stands.

Do you have an audience, and does the idea of an auction get you hot and bothered, whether officially or not?

I’m not promising anything, but I am looking for people I can partner with on more auctions.

If you are interested, hit reply, and let’s talk.

The declaration of a $31k auction

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When, in the course of human events, it becomes possible for one man to run an auction in a Skool group of barely 400 people, and make $31k on the winning bid alone…

… and to assume that a total post-auction sales tally of $100k+, while unlikely, is not entirely forbidden the Laws of Nature and of Nature’s God…

… a decent respect to the opinions of his readers requires that he declare the causes which made such a result possible.

We hold these truths to be self-evident:

* That auctions are one hell of a way to sell.

Like I said, the winning bid was not $6k as it stood on the first night of the auction… nor yet $11k the way things stood in the middle of the next day… but $31k.

Thirty-one thousand dollars

THIRTY-ONE

Bidding went completely bananas in the last 15 or so minutes. The three main bidders who had been at it since the beginning kept incrementing and incrementing, determined to win whatever it takes.

And then, in the last two or so minutes, a mystery bidder who had only placed a joke bid earlier (the inevitable $69) swept in and managed to place several strategic last minute bids, including one that happened in the final second of the auction, nabbing the offer for himself.

(Perhaps you’re curious who this mystery bidder was? Fear not. I will be promoting and boosting and making a spectacle out of him in the coming weeks and months, until I have paid off the $31k he has wisely entrusted me with.)

* That money in the auctions is not made only in the winning bid, or even primarily in the winning bid.

I’m talking to several of the people who demonstrated interest in the outcome promised by this auction. We are discussing ways to work together to make that happen.

I am not sure which of these deals will turn into something and how much money that will be.

It’s possible it won’t lead to much more than I have now. It’s equally possible that I will double the money already made with two or three extra deals.

And while it’s unlikely, it’s not inconceivable I will even get to $100k as a result of business stemming directly from this auction.

I would never have believed this was possible only 24 hours ago. (My hopeful initial “estimate” of what this auction could bring in total was $10k.)

* That, while auctions are a great way to make sales, they are even more valuable as a means of long-term nurturing of an audience that not only buys today, but sticks around and engages tomorrow as well.

Here are some of the 755 comments from yesterday’s auction thread:

# “I am beyond hot and bothered (skinny dipping) with this fun auction.”

# “Not even gonna bid, but this whole auction idea is fun as hell. 😂“

# “This is just the beginning of the fun too eh… feels like the first episode of a reality show”

# “@John Bejakovic at this point I’ve read SO many funny + creative comments, I think it’s worth putting a prize for the funniest comment.”

# “Damn, what a show.”

# “Good lord, what happened in here”

# “Holy moly… I look away for 15 minutes”

# “This was fun and truly eye opening for me”

# “This was super fun, and when I was bidding my heart was pumping. And as John said, it shows what’s possible, though I am not sure if anyone but John could have pulled it off quite like this. Bravo and thank you all for the laughs and insights.”

I’m still recovering from the party itself.

But I do have an offer for you.

Do you have an audience? Or an offer? Or both?

Does the idea of running an auction suddenly get you hot and bothered, like my commenter says above?

I’m not promising anything, but I am looking for people I can partner with on more auctions… either selling your stuff to my audience… or your stuff to your audience… or selling somebody else’s stuff to your audience (not my stuff, I have enough deliverables to worry about for now.)

If you are interested, hit reply and let’s talk.

Final auction announcement (wind down commenced)

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Final auction and pool party-themed email:

The energy has been flagging around the pool.

And no wonder:

We’ve been at this craziness for almost 18 hours now.

This first-ever Daily Email House pool party is nearing its glorious end.

We’ll close the party in two and a half hours, at 6pm CET/12 noon EST/9am PST.

But before everyone starts packing up their flip flops and sun hats and gets ready to head home…

I want to announce a couple more bid-dependent bonuses.

We’re currently at a $11k top bid. Here’s what happens if we go up from that:

=====> BONUS POOL PARTY FAVOR #1

If we hit $15k, we will introduce a payment plan option:

Break up the winning bid in 6 or fewer payments over the course of the next 6 months.

=====> BONUS POOL PARTY FAVOR #2

If we hit $20k, we’ll partner 50-50 on an auction here inside Daily Email House, so you can get your money back even faster.

This first auction here has been bananas, and I think it’s proof of what’s possible.

If you’re already poolside, then splash a bit of cool water on your face… grab a juice… and get ready to bring this party to a close with a bang.

If you haven’t joined us yet for the pool party, there’s still time to join us. Here’s the location:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2?p=b7e15417

A new record bid greets me this morning

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I woke up this morning, slightly groggy from all the auction juice and too much time spent in the Daily Email House hot tub last night.

I rolled onto my couch to check the status of the auction.

Last night, before I went to bed, the auction had hit $6k.

This morning, my eyes, after spending a few seconds trying to get in focus, popped out like a cartoon wolf’s.

The top bid for the auction stood at $9k.

And now, as some of the earlier bidders got up out of bed and rejoined the pool party… the top bid has jumped to…

$11k.

We’ve broken the mythical 5-figure barrier.

Honest truth:

$11k is beyond all my expectations, and is in fact crazy money.

And yet, something inside of me, perhaps the mix of Bloody Mary and guacamole that’s still coursing through my body, is forcing me to goose this auction on even more.

So I want to address a question that might be lurking in some potential bidders’ minds:

“Is this ‘I endorse YOU’ offer that’s being auctioned off only relevant if you’re a beginner? If you don’t have much of a name yet on the Internet? If you don’t have your own audience or customer list, and if you don’t have your own offers yet?”

No. Absolutely the opposite.

The offer I am making is even more valuable, and will pay for itself sooner, if you are already established, have traction, and have one or more working offers, whether those be courses, services you provide, coaching you do, or pool snakes you rent to partygoers.

If you already have a working online business, what I’m offering translates into this:

I will find a way to endorse you and your offer 100%, so I can promote you congruently to my list, and drive a buncha responsive prospects your way, with the ultimate goal of selling your existing offer.

My goal is for you to make your money back with one email that I send.

If by some chance that doesn’t happen, then my guarantee, which has driven this auction to the levels it’s already at, also applies to you. Namely:

I will keep promoting you and endorsing you and your offer, via new emails sent to my audience, until you do make back 100% of your money.

If you have a working biz online, I know for a fact, without doubt, that you are busy.

What I’m offering is to take some of the work off your plate.

You bring me a successful offer you’ve already got. We’ll cook up something fun and profitable together, until you AT LEAST get your money back.

That’s not the dream scenario.

That’s the boring baseline.

The dream scenario is what happens when somebody already talented, already brilliant, already successful… gets a little push from a friendly Bejako on a pink flamingo.

Speaking off, I gotta get back to the cocktails and the chaos.

If you’d like to join me for the pool party, have a mid-morning margarita, and maybe talk a bit of biz, here’s where you can find me:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2

Auction insanity update

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It’s time for me to go to bed soon, and most likely toss and turn because my dopamine-producing neurons have been firing at 11 the whole evening.

I launched my “I endorse YOU” auction some five hours ago.

Bidding started out at $2.

We reached $1k within first 20 minutes…

$2k within the first hour…

$3k some time soon after.

We got to $4k and that held for a long time. It seemed the auction would stick there for the night…

… and then as I was ready to fluff up my pillow and put on my nightcap, a new bidder swept in with a bid of $6k.

Along with the leading bids, there have also been 423 comments so far… side bets going on… and a prize contest for the funniest or most creative comment (thanks to retention expert Thomas Lalas for suggesting that).

I’m so cranked up on auction juice that I don’t know how I will be able to sleep.

I will still give it a try.

And in order to encourage some bidding even while I’m tossing and turning in bed…

I will also extend a POOL PARTY FAVOR (aka special bonus) to the leading bidder as of the morning, when I come back to see how my auction has progressed during the night (I get up around 8am Barcelona time).

You ready to hear my new POOL PARTY FAVOR? Here goes:

===> The license to sell one of my courses, of your choice, to your list, in perpetuity, and keep 100% of the money… or to bundle it with your own offers, or offer as a bonus to an offer of equal or greater value, etc.

When I rejoin the auction in the morning, the leading bidder will get this bonus even if he or she is outbid by later bids, and doesn’t end up winning the auction.

In other words, put in your bid while I’m napping and trying to recover from this bout of partying…

… and if your bid is the top bid when I roll out of bed in the morning, you get the license to sell one of my courses and keep 100% of the money, regardless of what happens later.

This extra POOL PARTY FAVOR allows you to start monetizing your email list as of tomorrow, even if you have no offers as of tonight.

And considering I have courses that are currently selling for as high as $1k… I’m thinking this could be a nice inducement to bid on the auction?

Let’s see though.

If you’d like to participate in the auction, here’s where the party is still bumping:

https://www.skool.com/daily-email-social-club-9870/announcing-pool-party-i-endorse-you-auction-bidding-starts-in-15-hours-at-2

My auction is ALIVE

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My “I endorse YOU” auction came ALIVE today, about 2 hours and 34 minutes ago, reckoning by the time this email gently slithered its way into your inbox.

As the prize and wager for this novel auction, I am offering to take one of my readers… to give him or her a NAME on the Internet along with my full endorsement… plus to co-create a working acquisition funnel the winner can use to build up an email list via newsletter ads or list swaps… plus I’m guaranteeing, with my two hands, the winner will make back 100% of his or her money before I’m done endorsing and promoting them.

How has the world reacted so far to this audacious offer?

Has the bidding already reached into the millions of dollars, as entire families pool their finances, mortgage their homes, and reach into their children’s college funds?

Or is it still and quiet over there inside Daily Email House, with me standing around the House living room, feeling naked, a bunch of House members looking at me but not saying anything, with only the occasional…

CHIRP

CHIRP

CHIRP

… breaking the silence?

I’ll be 100% honest with you:

I don’t know.

Thanks to the wonders of the Internet, I am actually writing to you FROM THE PAST.

It’s currently 9:26am my time as I write this. The auction will come ALIVE today at 6pm my time, while this email will only go out a couple hours after that.

What I do know is that people are curious about how this will go. For example, this morning I got a message from a reader that said:

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Will you let us know the results of the auction in a future email?

I’d like to know how well it works out. I’m sure I’m not the only one.

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I am making precisely zero promises about letting anybody know anything.

Frankly, I’m a bit promised out, with the auction and the audacious promises I’m making there — “I endorse you until you get 100% of your money back,” plus all the little micro promises I’m making in order to have a shot to deliver on that core promise — being just about all I can handle.

I can tell you this:

If the auction goes as well as I hope, I am sure to crow about it, turn it into a case study, and run more auctions, both for myself and in partnership with other people.

If the auction doesn’t go as well as I hope, maybe I’ll tell you how it did go, along with my conclusions, and my plans for what I might do different another time. That would be the matoor thing to do.

But maybe I won’t do any of that, and maybe I will secretly just go and take this experiment and bury it in the experiment sematary in my back yard. After all, I’m often not very matoor. And rather than bewailing that fact, and saying that I should do what I am not doing, I’ve learned to work with what I’ve got.

One thing is for sure:

If you are curious how this auction is performing and how it will end, the only way to find out, without fail and in full detail, is to join my Daily Email House community, and to do so now.

Come for the morbid curiosity. Stay for the pool party and the little auction party snacks. Here’s the location:

https://bejakovic.com/house

Have I promised too much?

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Yesterday, I sent an email in which I privately and secretly advised you to bid as much as it takes to win my upcoming auction.

The background, in case you missed it:

I will endorse the winner of this auction to my own list. What’s more, I’m offering to keep endorsing and promoting the winner until he or she makes back the entire investment.

I got a reply to yesterday’s email about that, which just said:

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maybe i should take a loan out

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This echoes something a member of my Daily Email House community wrote, back when I ran a poll to check if there’s interest in this “I endorse YOU” offer:

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The guarantee of money back really makes this a no-brainer… I’d open a 12-month no interest credit card if I needed to, to pay for this 🙂

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This gave me a great idea.

Yesterday, I reached out to Wells Fargo.

In spite of it being Saturday and not a day that bankers normally work, they got back to me right away and agreed to sponsor this auction, with a custom line of uniquely low-interest credit cards…

No, none of that.

It’s true that in preparing for this auction, I have used what I’ve learned about the people in my list across thousands of emails sent… hundreds of hours spent in individual communication with my customers… and about 5 years of making offers, some successful, some unsuccessful, all providing some data points of learning into what people on my list want, fear, and are wary of.

I’ve used that, plus more feedback from my list, to craft the grandest, sexiest, and riskiest (for me personally) offer I’ve ever created.

It’s possible I’ve promised too much for my own good. But I’m gratified to see signs that the right people are finding it pretty irresistible.

That said, I don’t want anyone going into debt in order to win. Debt for me carries bad vibes and karma, and frankly, that’s not something I want to take on.

On the other hand, if you do have money to invest in something:

I can tell you I’ve long ago stopped investing in stocks and index funds.

For one thing, I don’t know what I’m doing with those.

For another, I figure my returns will be much, much, much better if I simply spend that money to build up my email list. I don’t know any other investment that can conceivably pay me back 100% of my money on day 0, and give me 500%-1000% returns over the next 6 months to a year.

On top of that, I’ve personally found that investing in newsletter traffic is better than other forms of traffic to grow my email list, because newsletter readers are proven to open read and respond to emails.

If on top of that top, you throw in a warm and honest endorsement from the person who is sending you his trusting and engaged readers, then…

Well, I should stop myself, because I’m again starting to hype up and promise. And while I normally don’t have a problem with either, like I said, maybe I’ve done too much of both already.

If you are interested in having me endorse you:

I’ve officially set the date for this auction.

It will happen this coming Wednesday, December 10, as the Moon moves from Leo to Virgo (auspicious for new beginnings).

The exact time the auction kicks off will be 6pm CET/12 noon EST/9am PST.

The exact place will be my Daily Email House community. If you’d like to get inside in time and get familiar and comfortable before the craziness starts:

​https://bejakovic.com/house​