Direct Marketing

10 ideas for writing better daily emails in 10 weeks

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Once upon a time, I had a habit of focusing on one aspect of writing daily emails for a week at a time. The next week, I’d pick something else, and so on, until I got really good at writing emails.

At some point, I dropped the habit. That’s a shame. Recently, I had the idea to pick it up again, and so I made a list of 10 things to focus on in my daily emails, one thing per week, in order to make your emails much more fun, sticky, and effective in terms of sales and influence.

In case you’re curious or would like to do something similar, here’s 10 ideas for writing better daily emails in 10 weeks:

1. Be narcissistic, or give undue importance to yourself or things associated with you.

(This can be done earnestly or tongue-in-cheek. For example, I once wrote an email about how I had drafted a patent application to protect my Most Valuable Email trick, because it is too valuable not to protect, and because it satisfies the three criteria required by the U.S. Patent Office, namely novelty, non-obviousness, and concrete and practical application.)

2. Push-pull, near misses, teasing.

3. Fun vibe.

4. DHV = demonstrations of higher value.

Another term for this is status building, such as for example, when I tell you that I am currently running the only private, invite-only group of email marketers and course creators in the email marketing niche, which brings together pretty much everybody you have heard of in this space.

5. Clarity.

6. Personal frame. Meaning, every email should really be about you, or should have a frame of “you,” even if the picture inside the frame is, say, a scene from a Batman movie.

7. Being black-and-white, dogmatic.

8. Teasing or building up upcoming things (push-pull on a longer scale).

9. Transparency, Skeleton Protocol.

10. Reason why.

If some of the terms above — “push pull,” “near misses,” “Skeleton Protocol” — are unfamiliar to you, that’s because you have not read my new 10 Commandments book.

It took me several years of research, thinking, and paring down my ideas to the most valuable ones to be able to write this book.

This book is not a replacement for Bob Cialdini’s bestselling Influence, but a complement to it. As Rob Marsh, founder of the Copywriter Club, wrote after he read my new 10 Commandments book:

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In addition to Cialdini’s well known 6 principles of influence (urgency, scarcity, consistency and so on), it’s time to add Bejakovic’s 10 commandments of persuasion. This book will make you a better writer and a better sales person. But more than that, you can use John’s commandments to be more persuasive, more engaging and more interesting in everything you do.

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Imagine if you had been one of the first few thousand people who had read Cialdini’s Influence, back in 1984.

Entire multi-million dollar info businesses have been built up in the ensuing years by simply repackaging and selling the ideas in this book.

And many much bigger businesses have been built up by taking the ideas in Cialdini’s book, including the many nuances in there beyond just the chapter headings, and applying those ideas to sales and influence systems.

Would I be bold or arrogant enough to claim my new 10 Commandments book offers a similar opportunity today, in 2025?

Clearly I would. So in case you haven’t read it yet, you have only one option:

https://bejakovic.com/new10commandments

The structure of a $995 course that sells itself

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Yesterday was the first day of a new course I’m taking, “Ultraspeaking Fundamentals L1.”

It’s a cohort-based course, delivered live over Zoom, which gets you better with public speaking in 15 sessions over 5 weeks, 3 to a week.

There are two parallel cohorts. I’m in cohort 34A, which has over 50 people inside. I’m guessing the other cohort has similar numbers.

The price tag for this course is $995. If you assume 100 students for the 5 weeks, that’s $100k in revenue, I’m guessing 95% of which is profit.

Sounds like a pretty nice education business. And if you ask me, it all comes down to the unique way it’s organized and run:

1. After a bit of waffling up front by a team of two coaches — really previous students who are probably getting paid something, but not much — the 50+ attendees are broken up into small “pods” of 3 participants each.

2. The pod members self-organize so one of the participants becomes a “pod leader.” The pod leader basically shares on his or her screen the day’s instructions from the Ultraspeaking course area, keeps time, and hits play on a couple of videos that walk through key concepts.

3. The pod members then take turns playing little games that build up core public speaking skills.

For example, yesterday mainly consisted of “rapid fire analogies”:

You get a sequence of randomly generated analogies — “a bicycle is like ice cream because…” — and you have a few seconds to both read out the prompt and to complete the analogy in some way before the new prompt pops up.

The point is not to come up with a clever analogy (“because they make childhood sweet?”) but to develop the core speaking skill of staying in character, and to authoritatively say whatever stupid thing you have to say (“because they both have wheels”) so that it looks like you know what you’re talking about, even if you don’t.

4. The two coaches who waffled at the start roam around the pods and offer occasional “expert” feedback.

5. But really, this entire experience is largely prerecorded, almost entirely student-run, and from what I can tell so far, fantastic.

I’m sharing this with you in case you also sell information, or rather, transformation.

The fact is, regardless of how good the information you sell is, it’s 100% useless unless your students put it into practice in some form.

If on the other hand you’re looking to sell transformation, it makes sense to think about how to bake that into your product. As Ultraspeaking shows, this doesn’t have to spend a ton of your money or time to make this happen. But it’s not just about making the course more transformative.

In my case, after I heard how Ultraspeaking was organized, it was a very easy sell, even at that $995 price tag. Also, I imagine most of the 100+ people who are going through it with me right now will be very happy with the investment, and will go on to proselytize for the company.

Compare that with a $995 pure information course, which typically takes a lot of selling, both before and after, and which even so the majority of buyers will not complete or do anything with, and will only think back on with a mixture of guilt and regret, regardless of how good the info inside is.

That’s something to think about, again, if you sell information or transformation.

In entirely related news:

My offer for you today is Most Valuable Email, about an email copywriting trick that is not stories… not personal reveals… not controversy… not conflict… not contrarian points of view.

Instead, the Most Valuable Email trick is something entirely different, something that I would do from here til doomsday, every day, if the email marketing gods forced me to use just one kind of email without ever changing.

Part of Most Valuable Email is a set of Most Valuable Email Riddles in the end of the course, in which I give you a prompt, invite you to apply the Most Valuable Email trick, and then compare your answer to an answer I provide.

That set of riddles is a bit of experience and transformation that I baked into the course. But really, the whole point with Most Valuable Email is that the value of it is when you take the MVE trick and apply it to your own emails, every day, or every week, or however often you want to charm your audience and make yourself into a more valuable marketer.

As course creator and email marketer Rafa Casas wrote after going through Most Valuable Email the first time:

“Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.”

If you’d like the full info on Most Valuable Email:

https://bejakovic.com/mve/

Email copy secrets that turned $27k in sales to $540k

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Two years ago, I got up on stage to give a talk at Rob Marsh’s “The Copywriter Club IRL” event in London.

I gave a GREAT talk.

I know, because I was there, and I was glowing with self-satisfaction afterwards.

There was just one problem. Another speaker clearly outshone me.

He was more dynamic (the guy’s a former stage mentalist and comedian).

Plus, while my talk was about my usual psychology & influence waffle, his talk was about how he changed up his email copywriting strategy and went from selling $27k of his flagship info product to selling $540k of that same product, to the same audience.

I myself was sucked in. I mean, I can imagine selling $27k of a single info product to my list because I’ve done it with multiple products. But there’s a big gap from that to $540k. How could email copy possibly make such a difference?

I took furious notes during this talk, 8 pages’ worth.

Of course, I never did anything with the notes, but that’s really on me. I don’t use autoresponder sequences with my list, and specific, archetype-targeting autoresponder sequences were the mechanism that Kennedy, for that is the name of the mentalist-turned-marketer I’m talking about, used to go from selling $27k to selling $544k.

I recently connected with Kennedy in an online mixer group.

We reminisced a bit about London.

And then, Kennedy offered to put on the same training again, online instead of from the stage, for people on my list.

I said, absolutely.

You can sign up for this training for free below, if you like.

It will be live and will happen next Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

There will not be a replay.

And yes, inevitably, there will be something for sale at the end.

You can choose to buy that offer, when it is made, if it makes sense for you… or you can just choose to come for Kennedy’s high-energy, valuable training, which others paid $450 to hear in London.

If you’d like to sign up, and if you’d like to attend when the time comes:

https://bejakovic.com/kennedy

How to stop making your job “five times more difficult”

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Yesterday, I was listening to a podcast by Joe Polish and Dean Jackson — not one of their “I Love Marketing” podcasts, but a new one that Dean recorded for his More Cheese Less Whiskers brand.

By the way, if you don’t know Joe and Dean, both are direct marketers with decades of experience, who have taught and brought up generations of other marketers, including some famous names.

For example, yesterday on the podcast, Joe and Dean reminisced about a podcast guest they’d had on a long time ago, a young man named Tim Ferriss, and how after the interview, they spent 40 minutes trying to convince Tim to start his own podcast.

Tim in the end became convinced. As a result, he now has over 1 billion podcast downloads, and 800 interviews with people like Jerry Seinfeld, Arnold Schwarzenegger, and Mark Zuckerberg.

Anyways, Joe and Dean were talking yesterday about events, as in, promotional events, but also specific physical events, with chairs and a podium and dessert:

How to make such events work… how to make them good so people get what they paid for and more… how to get people to actually buy tickets.

Joe talked about the first event he ever put on, about mindset, and the following lesson learned, which he has applied to every event since:

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What I learned is it is a lot easier to run an event where people perceive it’s gonna teach them how to make more money and build their business than it is how to fix their head. This one was about mindset. It was about psychology. And it was an amazing event! It was really transformative to everyone there. But it was five times more difficult to put people in the room than it was if you’re selling “money at a discount,” as they call it.

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The key thing here is where Joe says “where people perceive.”

Fact is, mindset matters for making more money, and making more money content often talks about mindset. The two aren’t entirely interchangeable, but there’s a lot of overlap.

But how do you present such a shifting and moving bundle of information, products, or services? What single aspect of it do you trumpet for all the world to hear… and what do you quietly deliver in addition, without any fanfare, just because you are trying to do right for your customers or clients?

Getting that right or wrong means the difference between regular work, on the one hand, and making your job “five times more difficult,” on the other.

And on that note, I would like to remind you of the offer I shared yesterday, Justin Blackman’s Different On Purpose. This is an 8-week cohort to spread into the world new and different positioning for your service- or client-based businesses, if you happen to be a copywriter, coach, or agency owner.

Justin doesn’t have big income claims on his sales page for this offer. That’s because it’s the first time he’s running Different On Purpose, and big income claims are hard to make credibly before you have had the first batch of people go through the program and report on their results.

But if you are selling something woolly like “copywriting services” or “coaching” or “consulting,” there’s no doubt that a different client perception of what you do could help you work drastically less and yet make drastically more money.

If you’re curious about Justin’s Different On Purpose, I wrote up a summary of the offer yesterday, including why you might want to join now, in this very first-ever cohort. If you’d like to read that:

https://bejakovic.com/announcing-live-personal-positioning-cohort/

Free training on client acquisition by half-cow-selling copywriter

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Even in the small world of “dudes who write daily emails about writing daily emails,” you can sometimes miss good people.

And so it was that, a few weeks ago, while putting together a group of people who have email lists and sell stuff related to email marketing and copywriting and course creation, it was for the first time ever that I heard of a guy named Alin Dragu.

I’m telling you this because in the weeks that followed, Alin and I agreed to do a “list swap.” That’s a lurid term for a clean idea. Basically, Alin and I agreed to let our respective lists know the other guy exists, and to coax our readers into joining the other’s list as well.

Alin has a long-form optin page that does a thorough job boosting his status and making the case for why you might want to hear from him daily. In a few words, Alin’s got:

– Endorsements for his daily emails from people like Daniel Throssell and Brian Kurtz

– The title of Vice President of a $2.8M Advertising Agency

– A testimonial from a copywriting client who sold a half cow (yes, it’s exactly what it sounds like) thanks to Alin’s email copy

… and if authority is not enough, Alin also has a legit and exclusive bribe bundle to entice you to sign up to his list, good for only the next 48 hours, just because you happen to be a diligent reader of my newsletter.

The core piece of this is a video training called “Warm-Ish Client Acquisition,” in which Alin lays out a (coldish) outreach strategy that led to two copywriting retainers worth $6k. Alin previously only made this training available inside a $300 product, but it’s yours free.

Also, Alin’s bribe bundle contains a copy of his book, Meaningful Marketing, and Copywriting Catalyst, a collection of copywriting tips.

And it’s all free. Did I mention that? FREE.

But only if you act before the deadline, which, tick-tock, is waiting like the crocodile in Peter Pan to bite the arm off the careless and the tardy.

To get Alin’s bribes and to sign up to the man’s list in time:

https://alindragu.com/john/

Question

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If you have an email list, do you on average get 30 or more new subscribers every week?

Once more, yesterday didn’t work out as I planned

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Early this morning, I got back to Barcelona following a 2-week trip that spanned 5 countries.

Diligent readers of this newsletter know that last weekend, as part of this trip, I missed a layover flight, which led to an almost 12-hour, cross-country, cross-corn-field bus ride.

Yesterday, I missed a second layover flight, which led to a 17-hour total trip to get back to Barcelona.

As I sat at Frankfurt airport, uncertain that I would make it back at all before the “airport curfew” struck, and faced with the prospect of spending the night at an awful airport hotel and then another day at the airport, I swore to myself I would never ever travel again, or in fact ever leave the house.

I bring this up because I got a question recently from a long-time reader and customer by the name of Jordan:

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This one might be a bit meta, but how did you start traveling and how do you travel so much? Did you start before having the income from this newsletter or after?

I’m also looking to travel more and I’ve found it intriguing how others do it. your insights are always very unique though.

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I don’t feel I travel very much these days, certainly not compared to how I did a few years ago, when I was living in Airbnbs for almost 2 years straight. I got burned out after that, and it took me a couple years to develop any interest in taking a trip further than the local grocery store.

I also don’t really have all that much to say about “how to travel.”

I personally had zero obligations or restrictions when I decided to uproot and start living like a high-class hobo. I also had good money to support this lifestyle, which was pouring in via freelance copywriting work, a year or so before I made a first dollar from this first newsletter.

Since Jordan flatters me by saying my insights are always very unique, let me share the one possibly unique thing I can say about traveling a lot.

It’s something I experienced personally, and something that I also heard confirmed when I had a quick call once upon a time with now-dead pickup coach Tom Torero, whose worldwide travels dwarfed anything I ever did or would ever want to do.

Possible insight alert:

If you travel intensely for extended periods of time, particularly to places where you don’t know anybody or have no right being, you have to have a routine, and ideally you have to have something productive to do most days, like a job.

… which is ironic, because I imagine most people want to travel so they can get away from their routine, and because they don’t want to work.

But such is the human mind.

We have a few basic needs. The rub is that among those basic needs, we have ones that are diametrically opposed to each other, such as the need for novelty and the need for stability. If you swing too far to either pole, it leads to craziness and eventual breakdown.

The thing is, you don’t need a tremendous amount of daily productive work to keep you grounded and sane.

For me, writing this daily email does it. Plus, like Jordan says, writing this daily email has had the nice knock-on effect of generating an income, and even introducing me to people online that I ended up meeting in real life on my travels.

I got a course that shows you how to write daily emails like this one to your own list. If you’d like to find out about it:

https://bejakovic.com/sme

Email marketing strategy for selling DFY services

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Reader Samu Parra writes in with a tough question:

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Hi John!

Here’s a tough one:

I’ve found email marketing to be effective for selling info products and “done-with-you” consulting services. However, I get the sense that selling “done-for-you” services is a different story. I feel the buyer has a different relationship with the solution and their emotional investment is lower.

How do you approach the email marketing strategy for selling “done-for-you” services?

[Bejako here again. My beagle ears perked up at “I get the sense…” so I followed up with Samu to ask what experiences made him get that sense. Samu updates:]

When I look at my own clients, I see a big difference between consulting clients (DWY) and service clients (DFY).

The former usually come from email: they’re subscribed to my newsletter, they read it regularly, and they respond to offers.

Service clients, on the other hand, usually come through referrals and word of mouth. I feel it would have been hard for them to sign up for my newsletter, read it, and respond to an offer.

I think this is even more apparent when you’re offering something highly operational (e.g., an ERP software consultant) or it’s only a part of their responsibilities.

Email marketing probably works in these cases too, but my hunch is the approach should be different.

I might be biased. 🙂

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On the one hand, Samu’s question makes intuitive sense.

Good prospects for DFY services are more likely to be busy and successful, and busy and successful people are likely to be swamped with emails, and therefore less likely to pay attention to any particular email, particularly if it’s an email that features a 1000-word personal story.

At the same time, I have had plenty of busy and successful people sign up to this very email list. A few I know about:

1. One of the founders of the possibly biggest brand in the digital marketing space, who has founded, scaled, or sold over 30 businesses

2. A secretive forex investor whose own clients include people who have been fictionalized in the Showtime show Billions

3. An A-list copywriter with decades of experience in the industry who I have written about dozens of times in these emails

4. An investment fund manager with a billion+ dollars under management

6. The founder of an online photography school that has had over 250,000 paying students worldwide

7. The founder of a mid-8-figure telemedicine platform

“Ok,” you might say, “maybe busy and successful people will sign up for a daily email list like this, but will they read? And maybe more important, will they reply to DFY offers?”

I’ve personally heard from all the people I’ve written about above in reply to my emails. So yes, they will read.

As for buying DFY offers, why wouldn’t they? In any case, I can think of two DFY offers I’ve made over in recent times:

1. DFY book writing and publishing

2. DFY weekly newsletter writing and publishing

For the DFY book, I got a bunch of interested prospects, many of whom were busy and successful. I ended up not working with any of them, but that’s because I had very specific requirements for what I was looking for.

For the DFY newslettter, one of the subscribers on my list above, the founder of the mid-8-figure telemedicine platform, actually took me up on that offer.

I quoted him $2k for four emails a month, and I made it clear I would not be writing these emails but would be hiring a copywriter for it. The busy and successful client said fine without batting an eye, which made me think a higher price might have passed as well.

All that’s to say, if you look for examples that it’s hard to use daily emails like this to sell DFY offers to busy or successful people, you will find plenty of supporting evidence for that. And no doubt, other methods of selling, such as referrals, might sell people who would never read daily emails.

At the same time, if you look for examples that daily emails can sell DFY offers to busy and successful clients, you will also find plenty of evidence for that. In fact, let me look for some evidence now:

Do you provide a service that can help people grow their email lists?

I’m talking about — but certainly not limiting it to — services like running FB ads… social media ghostwriting… book writing and publishing… podcast booking… custom software tools that can be used as lead magnets.

If something like this is your business, and if you have helped people grow their email lists with either qualified prospects or buyers, then hit reply. I want to know who you are and what you do.

I have lots of people with email lists on my own list.

List growth is always a “hungry crowd” topic, even with the busy and successful among them.

And if you are good at what you do and you get results — ie. quality email list subscribers — then I can get you clients for your services, without you having to do anything except accept and deliver the work.

How I conceived and delivered my first online course

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Four score and six months ago, I brought forth on the Internet a new offer, conceived in Columbia but delivered back in Europe, for what I called my “bullets course.”

I sold this new offer to a group of about 20 “beta-testers” who came via my email list. These beta-testers were willing to pay me for up front for this course, based simply on the info I shared in an email, without a sales page, sight unseen.

That’s just as well, because the course didn’t exist at that point yet. I only had the idea for it.

Since I managed to get the number of beta-testers I was looking for, I delivered the course over the next 8 or so weeks — via an email each workday, which I was writing day-for-day.

This way of creating a course turned out to be very low pressure and yet very productive for me. Meanwhile, it also provided accountability and a cohort feeling for the participants.

During those 8 weeks, I got feedback, corrections, and testimonials from that first group of students. I collected all that, integrated it into the second iteration of the course, which was largely the same, except it now had a higher price tag, and a new name, Copy Riddles.

I have been selling Copy Riddles ever since and have made — well, I won’t say exactly how much, but enough to buy several metric tons of glazed donuts.

That in a nutshell, is how you create value out of thin air.

If the way I told that story makes me sound like some kind of agile and entrepreneurial wizard, that’s not my intent.

The fact is, the only reason Copy Riddles was a success was that pretty much nothing I did was my original idea.

As I’ve written many times, the core idea for Copy Riddles content came from direct marketer Gary Halbert, and was drilled into my head via a training I had heard from A-list copywriter Parris Lampropoulos.

As for the structure of Copy Riddles — the fact I presold it and then delivered it via email, one day at a time — that came from me spying on course creator Derek Johanson, specifically, the way Derek created and delivered his CopyHour course.

I’m telling you this because Derek is currently launching a course, delivered daily by email, that gets you to launch, sell, and deliver a course that people want to pay for, in 30 days, all via email.

Derek’s course is creatively called “Email Delivered Courses” and it gets you to do what Derek did with CopyHour.

You certainly don’t need to buy Email Delivered Courses to launch your own email delivered course. Derek lays out the high-level process on his EDC sales page, which I’ve conveniently linked to below. And like I wrote already, I reverse-engineered and hacked many of the details myself, and that’s how I did Copy Riddles.

I’m still telling you about Email Delivered Courses for two reasons:

1. Maybe you don’t wanna do what I did, and spend weeks stalking Derek and reverse-engineering what he does. Instead, maybe you are happy to pay Derek to simply tell you what to do each day, so you come out 30 days from now with your own completed, desirable, and sales-validated course.

2. The real question is not whether you could figure out what Derek did, but whether you actually will do so, and whether you will then put it into practice in the next 30 days, and have an asset that you can sell ongoing, and buy yourself many metric tons of glazed donuts.

Derek’s launch for Email Delivered Courses closes at the end of this week. If you’d like more info, or to join before the doors close:

https://bejakovic.com/edc

How my work day looks when I’m not ferrying around Stockholm

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My Stockholm trip continues. (I know. A fascinating opening sentence.)

Yesterday, I went to a large park in the middle of town with “the world’s oldest outdoor museum,” which is apparently filled with bears and cows and little houses collected from different parts of Sweden.

I’m saying “apparently” because I showed up too late to make it worthwhile to go inside the outdoor museum. I had to be content to simply walk around the park in the balmy weather and gawk at handsome Swedish people strolling around and looking happy and well adjusted.

I will be in Stockholm for a few more days, ferrying around the many islands and bays that make up this city.

After that, I’m going to my home country of Croatia for a few days to visit family. Then I will finally get back to Barcelona, where I live, so I can get back into my daily routine.

And about that, a reader who goes by “Captain Jack” writes in with a question:

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Hi John.

I’m sure you have addressed this in your previous emails… but what does your day look like?

Your perspective on all things, marketing and non marketing, always seems fresh to me.

And your copywriting and marketing prowess is second to none.

So I wanted to ask.

What does a typical day look like for you apart from writing a daily email?

How much time daily do you spend on sharpening your marketing and persuasion skills and learning new things?

And what you recommend a person do, working a full time job, who wants to level up these skills?

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I actually don’t think I’ve ever explicitly addressed my daily routine in a previous email. My typical day on the routine schedule, which I repeat seven days a week, looks something like this:

1. Wake up and roll out of bed (usually around 7am-8am)

2. Daily “10 ideas” practice I got from James Altucher, if I can remember to do so, or some journaling, and then a shower (by about 8:30am)

3. Walk down to the beach and back (maybe 9:30am)

3. Write this daily email (ideally by about 10:30am)

4. My routine breakfast, which is literally the same every day, and which I have written about before (done by about 11:30am or so)

5. More work (such as new promos, bonuses, courses, communities, books, software projects, or other schemes I am excited by at the moment)

6.. Gym (get there around 2pm-3pm)

7. Lunch/dinner (around 4:30pm-5pm)

8. Unless I’m really behind on work, leisure time for the rest of the day (maybe go out into the city, or meet some people, or go for a walk, or stay at home and read)

9. Bed around 11pm-12pm

Captain Jack asked what my routine day looks like aside from writing the daily email. But the fact is, the only part of my routine that’s truly routine and non-negotiable, whether traveling or not, even if I’m sick, hungover, or dying, is this daily email I write.

A daily email like this one takes about thirty minutes to an hour a day of actual writing.

It also consumes some of my time and attention throughout the rest of the day.

For example, writing these emails forces me to read more and more broadly than I might otherwise, because my ideas for daily emails start to dry up otherwise.

The good news is, writing these daily emails isn’t just about making occasional sales or keeping readers engaged until the next promo, either. Because I write about marketing ideas and because I look to implement those ideas whenever I can, this daily email sharpens my skills each day.

And so if you are working a full-time job, or even if you’re not, my best recommendation to level up your skills and expertise is to write a daily email about a topic that interests you and that other people find valuable as well. Again, it takes just a half hour to an hour max.

The crazy thing is, if you keep at it, people will eventually want to read even those emails that are entirely have nothing to do with the core topic of your newsletter. Such as, for example, the topic of what your daily routine looks like.

If you want to get going writing daily emails like this one, and profiting from them, then I got a course for that. It’s called Simple Money Emails. Here’s what big-time course creator Kieran Drew said after he went through Simple Money Emails for the fifth (5th!) time:

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John’s strategies aren’t pushy. They won’t teach you how to squeeze every drop of revenue from your audience. But they are simple, and they’re bloody effective (they helped me hit two 6 figure launches during the summer).

I’ve taken his course 5 times in 5 months. It’s an hour read yet every time I come out noticeably better at copy.

The best email writing course I’ve ever taken.

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If you wanna write daily emails and level up your marketing and persuasion skills:

https://bejakovic.com/sme/