Offers

Announcing: Red-Hot Copywriting Secrets

by

I’m excited to announce my new offer, Red-Hot Copywriting Secrets.

​​I’ll tell you about this new offer in a moment, but first I want to share a valuable marketing tip with you. Here goes:

Back in the 1990s, Gary Bencivenga, widely believed by marketing experts to be the greatest living copywriter, sold a little offer of his own.

Gary’s offer was a book of tips for winning jobs. He sold it via ads in USA Today, like this:

Headline — “Do you make these mistakes in job interviews?”

Offer — The core book, “Interviews that Win Jobs,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “How to Answer the 64 Toughest Interview Questions.”

So far, so standard.

Except, I am a bit of an amateur advertising sleuth.

And so I happen to know that Gary also ran a second ad for a second book about job and interview tips.

He sold this second offer via ads USA Today, like this:

Headline — “Job hunting? How well can YOU answer these 64 toughest interview questions?”

Offer — The core book, “How to Answer the 64 Toughest Interview Questions,” for $49.95. There was also a free bonus, which Gary said was “selling nationally for $49.95,” called “Interviews that Win Jobs.”

So that’s my little tip for you today:

Do what Gary did, and double your front-end offers by selling both your bonus and your core offer.

This will force you to make both offer and bonus sexy and appealing.

​​And it will add legitimacy and authority when you say that the bonus sells for $49.95, as opposed to the mealy-mouthed alternative of so many marketers, valued at $49.95.

I don’t bring up this Gary Bencivenga tip by accident.

I bring it up because I discovered this tip back in the decade of the 2010s, when I spent 100+ hours copying old and successful ads by hand, including both of Gary’s jobs ads.

I doubt that I would have spotted Gary’s doubled-up offer had I simply “read” Gary’s first ad, skimmed past that “selling nationally for $49.95” at the very end, and tossed the ad aside.

That to me is the value of hand-copying ads and sales letters.

Other people ascribe magic to the actual neurology of copying stuff out by hand.

I’ve personally never experienced that. But I have found the process of copying ads immensely valuable because it forced me to sit and really examine ads carefully, and spot many of the valuable details that make them work, which I would have missed otherwise.

Which brings me to my new offer. It’s a special, one-time bundle called Red-Hot Copywriting Secrets. Inside this unique bundle, you can find the following:

#1. Copy Zone (selling nationally for $100). My 175-page, A-Z guide on the business side of copywriting, from getting started with no experience or portfolio, all the way to becoming an A-list copywriter.

#2. Most Valuable Postcard #2: Ferrari Monster (selling nationally for $100). A deep dive into a single fascinating topic — code named Ferrari Monster — which I claim is the essence of all copywriting and marketing. Get the Ferrari Monster right, and almost everything else falls into place.

#3. Copy Riddles Lite (selling nationally for $99). A slice of my Copy Riddles program, proportionately priced. Try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace — and in the process, implant new copywriting skills into your brain.

#4. Horror Advertorial Swipe File (selling nationally for $100). A zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials. These advertorials pulled in millions of dollars on cold Facebook and YouTube traffic, and sold everything from fake diamonds and dog seat belts, to stick-on bras and kids’ vitamins.

#5. 9 Deadly Email Sins (selling nationally for $100). 9 lessons distilled from my expensive and exclusive one-on-one coaching sessions with successful business owners and marketers.

The trainings inside Red-Hot Copywriting Secrets sell nationally for a total of $499.

But you can get this bundle at a discounted price of just $497 — if you act by this Thursday at 8:31pm CET, using the link below.

Plus, if you get Red-Hot Copywriting Secrets before the deadline, I’ll also add in a free bonus, membership in Derek Johanson’s CopyHour program.

​​CopyHour sells nationally, and internationally, for $497. But it’s yours free when you get Red-Hot Copywriting Secrets.

​​To get both before the doors close:

https://bejakovic.com/copyhour

P.S. If you do get Red-Hot Copywriting Secrets, write me and say so. Due to the quirks of the above sales cart, I can only see the first name of who’s bought, and not the email. So write me and say you bought, and I’ll make sure you get both Red-Hot Copywriting Secrets and access to CopyHour.

The heart and soul of great copywriting

by

Last night, I announced the new “Secret Demand” training I’ll hold on Friday.

This live training will be all about unlocking secret demand in your list. Once you can do that, you can pull an extra $5k, or $15k, or $50k from your list, in just 3-5 days, whenever you so decide.

A good number of people raised their hand to express interest in Secret Demand. I sent them the full details. And this morning, I woke up to the first notifications from ThriveCart that sales had come in.

That’s nice.

Still…

Based on the number of people who had raised their hand, I expected more sales to come in by now.

Maybe that’s greed. Maybe it’s impatience. Maybe it’s simply that I know how valuable what I will teach can be to the right person.

What to do in a situation like that? When some sales are coming in… but you suspect you can do better?

I’ll just share the following quote with you, from marketing legend Gary Halbert, who once wrote:

===

Hark unto me, Buckwheat: Writing “copy” is less than 1/10 as important as learning to think about new offers and getting them down on paper as I just did. I can’t say it often enough or strongly enough…

It Is The Deal… The Offer… The Proposition
You Are Making That Is The Heart And Soul
Of Great Copywriting!

===

This is why the largest of the Secret Demand training will be devoted to the offer. Writing copy is fairly straightforward once you have the right offer in place.

Anyways, signups for the Secret Demand training are now open. If you’re interested, you’ll have to raise your hand by tomorrow, Wednesday night at 12 midnight PST.

That’s because I’m not sending people straight to a sales page. I first want to find out if you’re in a situation where this training can possibly help you. And that will take a couple of emails back and forth.

So ask yourself:

Do you have a business?

Do you have an email list?

Does the promise of unlocking secret demand in your list sound appealing?

If so, then reply to this email.

I’ll have a couple questions for you. And if it sounds like a fit, I’ll send you the full details about this training. You can then decide if you’d like to join me on Friday.

Test the offer or just launch the damn thing?

by

During yesterday’s Write and Profit call, which I host every Thursday night, I got a question from one of the members, Tom Grundy.

During the day, Tom works as a high-powered banker in London.

But ​once night falls and the moon comes out, Tom howls as a sign that his transformation is beginning. He sits down at his computer. And he starts to write one of his very good daily emails, to promote his personal brand as a self-development and career coach.

Right now, Tom is considering taking a mindset workshop he is currently giving live to his colleagues at Lloyds Bank, and turning that into something he could offer to his list as well.

He’s considering it… but he’s not decided yet. As he asked me:

“How should I think about testing the idea first by asking my list if they’re interested in a training like this in the first place. When would you test first rather than just launch the offer?”

It’s a good question. My thoughts are these:

It makes sense to simply launch an offer if 1) it won’t cost you anything to do so or 2) you want to create the offer for its own sake.

For example, my upcoming promo training — still don’t have a better name than that — fits both of these criteria.

​​This training will be delivered live, and won’t cost me anything to launch. If nobody signs up, I don’t have to spend any time, money, or effort preparing it or delivering it.

But the fact is, I will prepare it and deliver it even if I’m only doing so for myself.

That’s because this training has value to me long term — as a template for my own work, as a potential future product to sell, as a way of getting consulting or even DFY clients, if I can find that needle in a haystack.

On the other hand, it makes sense to test out an offer idea if 1) it will cost you to launch it and 2) you don’t want to just create it for its own sake. This is also the case if you have multiple good options for a new offer to create.

For example, I’m considering creating a little ebook or lead magnet to talk about the FREE Formula I describe in part 3 of my Age of Insight training.

The content is largely already there. Still, it would take me some more time to pull it all together, polish it up, and provide extra examples. Also, this FREE Formula idea is hardly the only thing I could create to work as a lead magnet.

So over the next couple of days, I’ll run some ads to see if the thing has any legs, or if it doesn’t, like a viper waiting in the grass to spring on me.

So there you go:

I’ll have more info on the promo training for sure, and maybe a better name, soon.

I might also have more info on FREE Formula soon. Or I might not.

​​And now you know why, and maybe that can help you if you too are considering launching a new offer.

Meanwhile, I can only point you to the one lead magnet I currently have.

This lead magnet has worked very well for me for years now. It’s brought and continues to bring in a small but steady and valuable stream of new leads, many of whom have become great customers.

​​If you’d like to get it yourself:

https://bejakovic.com/10commandments

Announcing: Copy Riddles Lite

by

Starting today, and ending this Thursday, I am offering something I’m calling Copy Riddles Lite.

Before I tell you the what of Copy Riddles Lite, let me tell you the why:

I realize that $997 — the price of Copy Riddles — is a big investment. Even if you have the money, it can be an obstacle. And if you don’t have the money, then it’s a real obstacle.

So my goal is twofold. First, to show you the Copy Riddles way, so you can experience it yourself, and see for yourself that Copy Riddles is a worthwhile investment, if you have any ambition of owning high-level copywriting skills.

Goal two is that Copy Riddles Lite is supremely valuable as a standalone training. If you cannot afford the full Copy Riddles course, or you can afford it but you decide for some unfathomable reason that you do not want it, then Copy Riddles Lite has value on its own, and much more than what I am charging.

Now we get to the what:

Copy Riddles Lite includes one of the 20 rounds included in the full Copy Riddles program.

I specifically chose a round that comes early in the full Copy Riddles program, on a copywriting topic that most people know of… but very few do well.

The round is composed of two parts, in which you practice writing sales bullets, and compare what you wrote to what an A-list copywriter wrote starting with the same prompt.

In the first part of the round, I also give you my analysis of the fine points of how A-list copywriters do their magic.

In the second part, I show you this aspect of copywriting in real practice, in real live ads, headlines, body copy, emails, content.

Two more things inside Copy Riddles live:

The full Copy Riddles program also includes 3 bonus lessons. I included one of those bonus lessons in Copy Riddles Lite as well.

The full Copy Riddles program also includes references to some of the best places I’ve found for the A-list sales letters and the source material they were selling. I’ve included that in Copy Riddles Lite as well.

So if after going through Copy Riddles Lite, you don’t wanna pay me for the full Copy Riddles program, and you want to cobble it together yourself, you can.

I only want to sell you the full Copy Riddles if 1) you experience the value in Copy Riddles Lite and you want more and 2) you value your time and my expertise enough to pay me the remainder, rather than attempt to replicate it yourself.

And now for the price:

Copy Riddles Lite contains a little less than 10% of the total content of the full Copy Riddles program, so I’ve priced it at a little less than 10% of the total price.

You can get Copy Riddles Lite for $97 today, tomorrow, or on Thursday.

If you go through and decide you want the full Copy Riddles program, I also include a coupon code, good for a limited time, for the full value of Copy Riddles Live to apply to the full Copy Riddles program.

I’m launching this offer today on a whim. I will close it this Thursday, Feb 1, at 8:31pm CET.

​​I have no idea if I will ever open it again. I may or I may not. That’s not just a bluff. If you’ve been on my list a while, you’ll know I have had plenty of one-off offers, never to be repeated, for reasons of my own.

All that’s to say, if you’re interested, you can buy Copy Riddles Lite below. The link will take you to a bare order form, and no sales page. If that don’t deter you:

https://bejakovic.com/crl

Learning from hecklers and refunders

by

Comedian Norm MacDonald once started a standup show when a heckler in the audience yelled out:

“Hey, you’re not very funny!”

The crowd, all of whom where there to see Norm, started booing the heckler. One guy yelled, “Toss the asshole out!”

Norm calmed the crowd down. “Now hold on,” he said. He wanted to understand what exactly happened. And he started talking to the heckler.

“So you go, ‘I’m gonna pay money to go see this dude…’ I want to understand what exactly happened. At some point in your life, you thought I was funny.”

The past couple days, I promoted Andrew Kap’s book, 3 Words I Used To Sell 100,000 Books. I even gave away a couple free bonuses to people who bought that book.

A lot of people took me up on the offer. They wrote in to say thanks for turning them on to Andrew’s book, and to ask for the bonuses I had promised.

Among all these people was one guy who first wrote me with proof of buying the book and then, before I could reply with the bonuses, wrote me a second message to say:

===

I gave back the title, I’m sorry. Didn’t really apply to me. Don’t want to scam you for the bonuses.

Sorry, really like your stuff though.

===

It’s standard daily email operating procedure to shame people who refund stuff or who say they can’t get value out of a valuable offer. It’s even common to toss them off your list.

But I thought, good on this guy for realizing eventually this doesn’t apply to him… and even more so for having the decency to write me and say so.

Still, just like Norm, I told myself, I want to understand what exactly happened here.

My email went out at 8:34pm.

My reader read my email and got excited. He bought the book immediately. By 9:00pm, he got the confirmation email from Amazon, forwarded it to me, and asked for the bonuses. Even though, as he realized over the next few minutes, this book or the bonuses or the promises didn’t really apply to him.

How exactly does this happen?

Clearly, the promo nature of my email had something to do with it. The deadline… the disappearing bonuses… the exciting, opportunity-like promises of it all.

But here’s the point, the message from this email:

Those things — deadlines, bonuses, exciting promises — are rooms in the house of persuasion. The house itself is built on a foundation. And that foundation is either stable and strong, or shifting and weak.

The foundation is trust. In my case, trust built up by daily emailing.

That’s how people find out in the first place about offers I create and deadlines I set. That’s how they get excited about the disappearing bonuses I announce and exciting promises I make.

Getting people to trust you like this is nothing mysterious or difficult.

It’s just a matter of consistency.

Like I said, in my case, that’s via daily emails. For years now. And though my offers change, and daily email topics change, and even my own attitudes change, there’s still some consistent core that people can rely on and trust.

You can do the same.

The longer you do it, the better. But it doesn’t have to take years to build up trust. It can be done in months, weeks, days, or sometimes even hours, if you say the right things.

But it all starts with saying something, and then doing so again, in some regular, consistent way.

My introductory offer — the least expensive course I offer — is an introduction to writing daily emails, called Simple Money Emails.

I’ve used the techniques in this course to write quick emails for clients that made lots of money.

But more importantly, I’ve used them for myself to create long-running relationships that lead to trust, engagement, and urgent sales like the above.

If you’d like to find out how you can do something similar, then take a look here:

https://bejakovic.com/sme

Fish finder business Cinderella story

by

Here’s a Cinderella story you might like and even profit from:

A guy named Yank Dean (yes, real name) started a new company called Hummingbird.

Hummingbird sold an innovative product — a sonar-based fish finder for recreational fisherman. Previously, such fish finders were only available to commercial fishermen.

Quickly, sales shot up to $6 million a year.

Dean estimated the market for his product was $50 million a year. But Hummingbird couldn’t get past that $6 mil limit.

They interviewed and observed customers. They came up with nine new, better variations of the fish finder. The spent time and money on marketing.

And sales still wouldn’t budge. This drove the company close to bankruptcy.

And then one day, a woman working for Hummingbird, Sue Symon, was hanging out at a Bass Pro Shop. She saw another woman reaching for Hummingbird’s fish finder.

“Excuse me,” Symon asked, “what are you buying?”

The other woman replied:

“I don’t care. My husband takes me and the kids out on the boat on the weekends and it’s boring as hell. The kids go crazy. I thought maybe one of these would at least keep them entertained.”

Symon went back to her fish finder overlords and suggested that maybe they are in the wrong business. They thought they were in the fish-finding business. Maybe they are in the entertaining-kids-and-wives business.

The fish finder execs were convinced to give it a go. After all, the company was all but bankrupt.

So they stripped out lots of features from their product. They made it easier and more fun to use. They started selling where kids and wives might see it.

Result:

The first year after the change, Hummingbird went from selling $6 million of its sonar fish finder to selling $75 million of its wife and kid entertainment stations. At the peak, they sold $120 million in a year.

​​The end.

Nice story, right?

​​One of those inspirational and yet useless business case studies.

The conclusion to such case studies is usually one of:

​​Think outside the box…

​​You might not be in the business you think you’re in…

​​Give a man a fish, you feed yourself for a day… teach him how to keep his kids from screaming and his wife from nagging, and you feed yourself for a lifetime.

But how do you possibly recreate something like the Hummingbird story in your own business?

I don’t know. But I know somebody who might know.

His name is Merrick Furst. Once upon a time, he was the dean of the computer science school at Carnegie Mellon. Now he is the Director of the Center for Deliberate Innovation at Georgia Tech.

Basically, using his large brain and his mathematical and CS skills, Furst tries to answer such questions as, “Is this a good idea? And if not, could it be a good idea somewhere else? And if not, what might be a better idea? And how can we systematize this?”

Here’s why I’m telling you this:

Along with a few other smart, oversuccessful people, Furst has written a new book. That’s where I got the story above.

I haven’t read more of this book yet except this story (the book was published 3 days ago).

But if you’re in business… if you create innovative offers… if you want to maximize your chances of making something like $120 million with a change of approach that might be systematizeable… then the following book might be worth a read:

https://bejakovic.com/furst

Announcing: pre-Black Friday Copy Riddles stable price

by

Day 2 of The Copywriter Club live event in London.

​​I’m trying to finish all my work — this newsletter, plus my health newsletter which goes out each Thursday — before 9am so I don’t have to lug my laptop to the conference venue.

​​Fortunately, a reader writes in:

===

Hi John,

Greetings!

Are you planning to make a Black Friday/Cyber Monday offer, especially of your Copy Riddles course?

The reason I ask is so that I can start saving for it and blissfully ignore other offers.

===

The grand answer is no, I’m not planning any kind of Black Friday offer on Copy Riddles or any of my other courses. In case you’re curious, here are two reasons why:

For one thing, I don’t know when Black Friday falls. Maybe there are ways around this significant obstacle. But even if there are, the following obstacle remains…

Black Friday typically means discounts. And several years ago, I copied and adopted, without shame or remorse, Daniel Throssell’s policy of not running sales or discounting offers down from an established price.

My reasoning is simple:

I sell expensive offers to a small batch of dedicated buyers. I never want one of these buyers to open a new email from me and be faced with a cheerful message, informing them that a course they bought from me now costs hundreds of dollars less — “Haha, sucks for you, shoulda waited for Black Friday!”

I’ve consulted clients who run regular discounts to large lists. They say they’ve never ever gotten a complaint from earlier buyers about a new sale.

I can believe it. But I still won’t do it. I can imagine that if I found myself on the other end of such a deal, I wouldn’t complain either, but I would still feel soured. And I would think twice when buying the next time.

One of the greatest copywriters of all time, Robert Collier, once said that the most effective appeal he knew to get people to buy is to say, “The price is going up.”

Well, the price of Copy Riddles is not going up, at least today. (It’s also not going down, today, tomorrow, or ever.)

So the only urgency I can appeal to today is if you actually plan to go through this course and profit from it.

The sooner you buy it, the sooner you can go through it, and the sooner you will take your copywriting skills to a new level. If you do this honestly, it will be worth much more to you than any discount on this course that I could offer. In case you would like to get started now:

https://bejakovic.com/cr

You don’t want to sell to a hobbit like me

by

Last week, I, Bejako Baggins, was minding my own business, tanning my large and hairy hobbit feet by the fireside, when a wizard burst through the doors of my hobbit-hole and announced in his deep voice:

“Bejako Baggins — You are experiencing a huge deliverability problem my friend!”

Now we hobbits are peace-loving creatures. We shy away from noise and adventure.

Besides, only a week earlier I had sent another such wizard away from my doorstep.
​
​I’d even written a little circular letter, which I sent to my readers all over Middle Earth, explaining how I take no thought for deliverability beyond writing interesting stuff that other hobbits and elves and men want to read.

But this wizard would not be denied. He towered over me, his peak hat reaching to the ceiling, his arms above his head. And he thundered:

===

Listen mate, I love your copywriting style!

I subscribed because of that, but this problem is stopping you from more envelope opens & a higher number of return letters

Therefore, wiping out thousands of silver coins to be made from your work

I discovered this deliverability problems out of curiosity as your intro circular letter got delayed

Now, I’m 100% confident I can fix this problem for you… and I will NOT be charging you! (FREE)

Instead, Once I fixed this issue for you, and you’re satisfied with my service. I would hope if you can refer me (at any time) to someone else who’s facing a deliverability problem

===

I have to admit that my little hobbit heart started pounding. Not because of the threat that my letters were not getting delivered or opened — I have reason to believe I’m doing well.

But I was intrigued by the wizard’s offer — free, fixed for me, no risk or effort required by my peace-loving hobbit body.

I thought for a moment. Then I smiled and I said, “Ok wizard, you are on. If you can improve my letter deliverability, I will happily promote you to anyone who comes asking for such services.”

The wizard immediately suggested we schedule a council meeting, tomorrow morning, down by the large oak tree, to discuss what our adventure will entail.

I frowned at this. It sounded like it would eat into second breakfast. “Just tell me what you have to tell me now,” I asked him.

So he tried. “First,” he said, “you will have to get a new address from which to send your circular letters. You can still live and write in this hobbit-house, but your letters will be sent as though they are coming from somewhere else.”

“That’s more trouble than I need,” I told him.

The wizard nodded and then stroked his beard. “Well, you can keep your address, but you can go and find a new letter-delivery fellowship.”

“Yeah that’s not gonna happen either,” I said.

The wizard was starting to get concerned. “Well, there’s one last thing you could do. You could pay for a dedicated letter-delivery satchel, to make sure your letters aren’t getting stuck to any other letters, or maybe getting thrown out with them.”

I got up from the fireside, and escorted the wizard to the door.

I appreciated the effort he had put in. But all of this sounded like work. It also sounded risky, and like it might create a problem where I really didn’t have one, or at least where I didn’t worry about one.

I could hear the wizard muttering into his beard as he stepped outside into the night. “Fool of a hobbit…”

But what to do? That’s how my race is.

That’s why I say you don’t want to sell to a hobbit like me. Even if you have a solid sales message (“HUGE deliverability issue, costing you many silver coins!”) and a great offer (“free and fixed for you”), you will most probably just end up wasting your time.

In the Shire we like to sing an old hobbit tune:

“First is the list, then comes the offer,
Last good copy, and then a full coffer”

So if you don’t yet have a good list and offer handled, then my advice is to focus on those first, in that order.

But if you have both a good list and a good offer… then you know what else we hobbits like, besides peace and comfort?

The only kind of excitement and challenge we are ever really after?​​

​​Maybe you guessed it. And if not, well, you can get the answer at the following page:

https://bejakovic.com/cr

Challenge offers vs. set-up offers

by

Yesterday, I sent out an email, “Maybe I can help you publish a book fast.”

At the end of 600-odd words where I talked about Spider-Man, my old IT job, and a recent podcast appearance I made, my offer was that if you have a business, or better yet a business plus a bunch of good content sitting around, then maybe I can help you shape that content into a book that can go on Amazon and turn you into the David Copperfield of your niche.

I had no idea whether anybody would reply.

​​I certainly had no idea whether anybody qualified would reply.

But I did get a number of qualified replies, more than I even hoped for, much less expected.

There’s clearly interest and demand there. That should have been obvious up front, when you think of the fact that ghostwriting has been a thing since Confucius, and that plenty of successful businesses, offering various done-for-you book services for bizowners, have sprung up over the past decade or two.

Still, the unexpected number of qualified replies reminded me of an ancient fairy tale.

Maybe you’ve heard this fairy tale before. But maybe not, at least not the full details:

Once upon a time, a young prince named Gary lost his Social Security card.

Gary went into the Social Security office. He was shocked to discover that the office was packed with elderly villagers, waiting in huge lines, treated like cattle, bossed around, or sent away to come back and plead their case another day.

A few days later, young prince Gary shared this experience with someone at the local newspaper.

The newspaper guy told Gary how, as a public service, the newspaper used to run a Social Security info form, hidden at the bottom of page 74.

Readers could clip out that form and send it back to newspaper to find out what level of Social Security they are entitled to. The newspaper would then forward that form to the Social Security Administration.

But the newspaper stopped offering this public service — it became too much of a pain in the ass. Because even though the ad was buried deep in the newspaper, it got replies from 17% of the circulation.

Young prince Gary’s ears perked up. He thought for a moment. The outcome was his magical “How To Collect From Social Security At Any Age” ad.

The ad coupon offered the same Social Security form, which Gary would forward to the SSA. Plus it sold a $3 booklet, with the same title as the headline of the ad.

Result? $800,000 in 1970s profit, or about $5 million in 2023 money.

The point, in Gary Halbert’s own words:

“Think About Looking For ‘Set-Ups’ Instead Of Challenges!”

Yes, it’s possible to take a poor offer, tweak it, add to it, rename it, reposition it, and hype it up with A-list copy. It can sometimes turn a loser into a winner.

But it’s a challenge. And as Gary says, you don’t want any challenges.

You want to make an offer that sells itself in spite of bad marketing, or with no marketing at all.

You might scoff and throw your arms up in frustration at that. But Gary’s fairy tale above, and my email from yesterday, show that such set-up offers are out there, if you only keep your antennae up.

And now here’s my offer:

If you have a business, or better yet a business plus a bunch of good content sitting around, then maybe I can help you turn that content into a book that can go on Amazon and turn you into the David Copperfield of your niche.

​​In case you’re interested, hit reply and we can start a conversation about where you’re at and how I might be able to help you.

Deadline to get 4 copywriting bonuses that made the Infostack promo

by

Today is the deadline, in just 3 ominous hours from now, to get the Infostack copywriter’s bundle along with my special bonuses.

​​I won’t send any more emails about this offer before the deadline hits.

In case you missed my emails over the past few days:

The core Infostack offer is a bundle of 14 different copywriting courses, trainings, and ebooks, my 10 Commandments Of A-List Copywriters among them.

​​All these products sell on their own for a total of $555, but get the Infostack bundle and you can get them all for a grand total of $49.

I’m also offering some free bonuses to entice you to sign up. Speaking of which, I’ve gotten a bunch of replies during this promotion along the following lines:

“I purchased the Infostack package for your bonuses.”

“… this fine offer from infostack which I leaped on and mostly to get your bonus packages.”

“Grabbed it. And to be completely honest, after reading through Copy Riddles a bit, I swiped this offer specifically for your bonuses.”

“I wanted the Dan Ferrari gems [bonus #4 below], so here we are.”

​​[From an email sent to Infostack support, forwarded to me:] “I’ve sent you TWO requests, yesterday and today, to cancel and refund this transaction. I sent the requests through the Contact link on your website. I did this because I wanted John’s bonuses.”

I also got one person writing me to say about the Infostack bundle, “I don’t think this one will sell. They have again left out the values under each item.”

I won’t share specific sales numbers for this promo — what good are they to you — but I will say that by my standards, the promo did fine. And I’m writing this before the final batch of sales that always come in the last few hours.

That just goes to prove the old direct response adage that people will often buy the bonus rather than the core offer.

So if you ever find yourself stuck selling something bland (rather than SUPER or ideally SUPER Ultimate), then you can always help yourself out by taking a sheet of parchment, reaching for your goose quill and ink stand, and carefully writing down the following heading:

“10 ideas for cool bonuses to make this offer sell better”

That’s how I came up with my own bonuses for the Infostack Bundle. In case you’re curious, here they are:

1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free if you take me up on my Infostack offer, which also includes my…

2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally, my bonus stack also includes…

4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value and inspiration, yours for just $49…

… or if you want my add-on bonuses for their $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

The deadline to get both the Infostack bundle and my bonuses is tonight at 8:31pm CET. After that, my bonuses go back to Barbieland. So if you want them, I suggest you get them now.