Copywriting Archives - Page 42 of 101

The power of sitting and not taking action

January 25, 2022 by John Bejakovic

Yesterday, I found myself reading a promising article titled:

“Buy Things, Not Experiences”

“Wow!” I said, as a gust of wind shook my window. “That’s the opposite of that tired phrase everybody’s always preaching, ‘Buy experiences, not things.'”

A little smile spread across my face. I couldn’t wait to see how the writer would pay off this shocking, denialist headline.

But woof, what a disappointment.

The article sounded like a speech prepared in 15 minutes by a high school debater. Three unrelated, undeveloped, unconvincing arguments. I won’t retell them here, but I’ll tell you the upshot:

The controversial headline got my attention. But the actual content didn’t make me want to read more by the same writer.

In fact, it put me on guard. In case I ever see another link to this guy’s content, I will think twice — Oh, that’s the high school debater, it’s probably not worth wasting my time.

That’s a fate I would like to avoid for the things that I write. Perhaps you want the same for yourself, too.

In that case, I can tell you a little secret which goes against much conventional wisdom in the marketing space:

There’s a lot of value in just sitting on things. Well, at least that’s what I’ve personally found.

For example, this newsletter. I don’t “execute” these emails fast. I don’t write at breakneck speed or jump on good ideas as they come to me.

Instead, I often get an idea for a subject line, topic, angle… and then it sits there, for days, weeks, sometimes months. I have things I wrote down two years ago which have still not matured.

But on occasion, something will click. A second good idea, or illustration, or whatever, will come my way. And I’ll remember — boy, this would go great with that other thing I thought of months ago.

Of course, it doesn’t always click. But in general, by sitting on ideas, like a mother goose on her eggs, I’ve written some of my most effective, interesting, and influential emails.

And maybe, you will find the same with your own writing. By sitting, and not taking action fast. In spite of that tired phrase everybody’s always preaching, “Money loves speed!”

But really, all this has just been a buildup to the thing I really wanted to show you.

Because a few weeks ago, I found a funny clip on YouTube. It was part of a sketch show that ran on the BBC between 2006 and 2010.

All the clips I found from this show were clever and well-written, and they often had direct application to persuasion and influence.

Such as the clip I’m about to share with you.

It’s a satire of Richard Dawkins, looking for a new topic after his blockbuster book, The God Delusion.

Maybe you will enjoy the sketch. And maybe, it will give you some good ideas for controversial content that delivers… rather than disappoints. You can find it below.

But before you click to watch it, sign up for my email newsletter. Or don’t, and sit on it for a while. Here’s the video:

Knock twice before you open this email

January 24, 2022 by John Bejakovic

Welcome. First, let me share the traditional greeting:

“Email is great! Yes it is.”

And now, you and I can get started with today’s content:

A few weeks ago, I was reading a New Yorker article. In that article, I came across an interesting idea that’s stuck with me since. I’ll share it with you in today’s email and then we can wrap up this part of our lives and move on to other things.

The article I read was about how good technology is getting at reading our minds, in a very literal sense.

You can now scan people’s brains and have a good idea of how their brains are lighting up in real time.

Combine this with a lot of data of other people’s brains and a lot of fancy software… and we are nearly at a point where somebody can know exactly what you’re thinking… even if you’re just sitting there, eyes closed, doing nothing but smirking.

Anyways, the idea that stuck with me had to do with “event boundaries.” From the article:

He had the class watch a clip from “Seinfeld” in which George, Susan (an N.B.C. executive he is courting), and Kramer are hanging out with Jerry in his apartment. The phone rings, and Jerry answers: it’s a telemarketer. Jerry hangs up, to cheers from the studio audience.

“Where was the event boundary in the clip?” Norman asked. The students yelled out in chorus, “When the phone rang!” Psychologists have long known that our minds divide experiences into segments; in this case, it was the phone call that caused the division.

In other words, neuroscientists now know something that writers have known for millennia:

Our brain loves to create scenes, snapshots, and scripts as a way of making sense of the immense complexity of the world.

This is so obvious that it might not sound like much of a breakthrough. But it has some interesting consequences. Again from the article:

Walking into a room, you might forget why you came in; this happens, researchers say, because passing through the doorway brings one mental scene to a close and opens another.

But perhaps more interesting is the basic influence idea of exaggerating what people already want and respond to.

For example, is it any wonder so many religions have strict rules for entering and leaving a place of worship?

When entering the church, dip your fingers in holy water and make the sign of the cross… do not enter or leave the sanctuary while the ark is open… leave the mosque using your left foot while reciting the dua.

And the point of this sermon is:

People want scenes… clearly marked beginnings and endings… so give it to em. Create doors, entrance rituals, dramatic event boundaries.

You will be helping your audience make sense of both you and of their world. They will thank you for it, with their attention, trust, and perhaps even money.

And that all I wanted to say. Except of course the traditional farewell:

“This email is finished! You can sign up here to get more. Yes you can.”

The plagiarism trick of James the Baptist

January 23, 2022 by John Bejakovic

James Altucher is a kind of modern day John the Baptist. He rails against college, owning a house, or paying your dues in any industry.

I first heard about him from entrepreneur and copywriter Mark Ford. Mark cares about good writing and interesting ideas. I guess that’s why he’s friends with James.

James has a colorful life history. He has a talent for making and then losing millions of dollars… he’s neurotic and nerdy… at one point, he lived for a year straight in Airbnbs, and owned only 15 things.

But people follow him. Online. Huge audiences.

James also has a podcast. The world’s elite comes to him to promote their causes. He’s interviewed Tony Robbins… Richard Branson… Robert Cialdini… and hundreds of others among the rich and influential.

James interrupts his guests while they’re speaking. He asks out-of-left-field questions. He makes his guests pause. And then relax. And then answer honestly with real insights.

A while back, James published a brilliant idea. It allows you to avoid agonizing over your writing, and create content that’s guaranteed to light up your readers’ minds.

James’s post gives an example of how he got crazy spikes of online traffic using this idea. He spells out exactly how you can use it too. You can use it to write your own popular online content, winning sales copy, or even a bestselling book.

In short, James just shared a way to stop trotting along on a lame copywriting mule… and to start galloping on a copywriting thoroughbred.

I even used this technique to write this email. It’s been a revelation. And I want to share it with you now:

https://jamesaltucher.com/blog/i-plagiarized

Gary Bencivenga: The best way to create an offer that sells

January 18, 2022 by John Bejakovic

Today I found myself in a hypnotic trance, reading through an article titled,

“Charlie Munger: 20 Book Recommendations That Will Make You Smarter.”

When I got to the end of the article, I slowly started to wake up.

“What the hell am I doing?” I asked myself. “How many thousands of books do I already have on my to-read list? Why did I need to click on this article and why did I make it all the way to the end?”

It might be obvious:

It’s because it’s Charlie Munger’s recommended books. And Charlie Munger is a successful and smart guy… so his recommendations might make me smarter and more successful too. At least that’s how my brain rationalized it.

In my mind, this goes back to the advice of Gary Bencivenga, the man many have called the “best copywriter in the world.”

Gary’s entire copywriting philosophy was built around proof. And Gary believed that, while proof in your copy is great, proof embedded in your offer is even greater.

When I think a bit, I see that’s what got me to click and consume the “offer” of that article today. Because that article could just as well have been,

“Charlie Munger: 20 Negotiation Tips That Will Make You Richer.”

Or, “Charlie Munger: 20 Mental Models That Will Make You Stronger.”

Or, “Charlie Munger: 20 Indian Dishes That Will Make You Fuller.”

With any of those offer variations, but with Charlie Munger again at the core, I probably would have still wound up in a trance.

And vice versa.

Imagine that same article had been titled, “20 Really Fantastic and Valuable Book Recommendations.”

And if you go to read the article… there’s a case study right up top of Charlie Munger… and how he made a bunch of money by applying an idea from the first book on the list.

Yes, that case study would be proof. And yes, it would be valuable. But it would be nowhere as valuable as basing the entire offer around Charlie.

But perhaps I’m not making this “proof offer” idea clear. So consider something Gary Bencivenga himself did.

At some point in the 70s, Gary started working for a direct response marketing agency. Gary wrote an ad for the agency itself to hunt for new clients. He ran the ad in the Wall Street Journal — and got his agency swamped with new work.

How did he do it?

Well, there was a ton of proof throughout the entire ad. How the agency works… how they reward copywriters… case studies of past clients.

But all that was nothing compared to the actual proof-centered offer. The entire ad was built around that offer. In fact, it featured right in the headline:

“Announcing a direct response advertising agency that will guarantee to outpull your best ad.”

So there you go. Build your offer around an embedded proof element, and watch your prospects get into a buying trance. But…

Perhaps I’m still not making this “proof offer” idea clear enough.

In that case, you might like to read more about it.

And you can do so in Commandment I of my little book, The 10 Commandments of A-List Copywriters. Yes, I took Gary’s advice when titling that book. For more info:

https://bejakovic.com/10commandments

Deeply and irrevocably intimate

January 14, 2022 by John Bejakovic

Be warned:

Today’s email is long and intimate. I saw no other way to make the point I wanted to make.

But if you stick with me, I hope to make it worth your while with a deep truth about persuasion and belief.

So if you’re still here, let me tell you a personal story, which I’ve only told a few people:

One evening when I was 15 years old, I was sitting at the dinner table. And then things started to go wrong.

My mom was sitting across from me at the same table. She was speaking — I could see that and I could hear the sounds. But I could no longer understand a word she was saying.

She must have realized something was wrong with me. She stood up.

But before she could walk over to my side of the table, a buzzing built up in my ears, and then the world went black. I keeled over and fell to the floor.

Turns out, I’d had a grand mal seizure. Basically, an electrical storm built up in my brain, and all my neurons started firing at once.

My mom called 911 and I wound up at the hospital. Over the next few days, I stayed in the hospital and had a few more seizures. Eventually, they put me on some meds and sent me home.

“We’ll keep an eye on it,” the neurologist said a few days later. “But it’s nothing to worry about. These kinds of seizures are frequent in adolescents, and they usually go away on their own.”

And that’s how it was for me. I was on that anti-seizure medication for a couple years. Eventually I got off it.

And it was all fine, just like the neurologist said. During my medicated time and ever since, I never had any more seizure episodes. I was sure of that (a bit of foreshadowing there).

Fast-forward to age 20. I was attending college in beautiful Santa Cruz, California.

The campus is on top of a hill in the middle of a redwood forest. So while walking between class and dorm, you go among these monumental, swaying, 300-foot-tall coastal redwoods.

And because there are natural gullies and canyons in the Santa Cruz hills, you also get to walk across wooden Ewok bridges that make you feel like you’re flying 80 feet up in the air.

It was summertime and the campus was empty. I was walking on the path through the redwoods and there was no one else around.

I reached one of the Ewok bridges. And as soon as I stepped onto the first plank, it washed over me:

A 100% real, eyes-wide-open, religious epiphany.

I am not joking or making this up. It was hard to describe it then, and it’s even harder now, years later. But the essence of it was an absolute certainty — coupled with a vision — of the oneness and total rightness of everything in the universe.

Like I said, the epiphany came on suddenly. It faded gradually, over the course of what I guess was about a minute. The whole time, I didn’t stop walking, though I probably slowed down a bit in wonder of it all.

So what happened to me that day? Who the hell knows.

Had I been brought up in a religious environment, I might have interpreted it as a revelation from God.

But I wasn’t brought up like that. So I filed this epiphany away as a mysterious one-time experience.

I still think of it often but I almost never talk about it. In fact, until today, I only told two people about it.

And this brings us to last night.

Last night, I was reading a book about the human brain and all the unusual things that can happen to it. Such as, for example, focal seizures — seizures that don’t engulf the whole brain.

Some of these seizures happen in the temporal lobe, the part of the brain that’s in charge of emotion.

These temporal lobe seizures don’t cause fits or fainting. But they can cause “deeply moving spiritual experiences, including a feeling of divine presence and the sense of direct communion with God.”

“Hmm,” I said to myself, as a buzzing started to build in my ears. The book went on:

“The seizures — and visitations — last usually only for a few seconds each time. But these brief temporal lobe storms can sometimes permanently alter the patient’s personality so that even between seizures he is different from other people. This process, called kindling, might permanently alter — and sometimes enrich — the patient’s inner emotional life.”

“Well that sounds nice,” I said, “but it definitely doesn’t apply to me.” Still I kept reading:

“Patients see cosmic significance in trivial events. It is claimed that they tend to be humorless, full of self-importance, and to maintain elaborate diaries that record quotidian events in elaborate detail — a trait called hypergraphia.”

At this point, I almost fell out of my chair. Instead, I just laughed in my usual humorless way. “Haha! And all this time, I thought I was just writing long-winded daily emails about persuasion!”

But I shouldn’t try to joke, because I was dead serious about this. This book was describing me. It listed other common traits of this “temporal lobe personality”:

“Argumentative, pedantic, egocentric, and obsessively preoccupied with philosophical and theological issues.”

Confession time — I don’t know how well I manage to hide it in these daily emails… but these traits all fit me to a tittle. As just one example:

The reason I was reading this brain book in the first place is because it’s part of my big and so-far secret research project. That project has been mushrooming on my computer desktop for years — in a folder labeled, “RELIGION.”

But I feel I’ve forced you to read my elaborate diary for long enough. So let me bring this around to persuasion and make it useful for you.

I don’t know for sure whether I really had a seizure that day in Santa Cruz. I certainly don’t know whether I have “temporal lobe personality” or really, whether such a thing even exists (neurologists are not in agreement).

But last night, as I read the book that seemed to describe me to exactly, I felt both enlightened and depressed.

Enlightened… because these few paragraphs made a jumble of moments, behaviors, and tendencies in my life snap together into a single, easy-to-understand, unitary diagnosis.

But it also made me depressed… because who wants to be diagnosed as a self-absorbed, argumentative blowhard?

In other words, had somebody offered me a magic pill… and promised to rid me of my “temporal lobe personality” and the “rich inner emotional life” it’s supposed to bring… well, I would have paid good money for that pill.

(The fact is, such a magic pill does exist. It’s cheap and it’s usually sold in liquid form. It’s called alcohol.)

Anyways, that’s the truth about marketing I promised you at the start. If it’s not clear, let me evangelize:

You might not be able to trigger a seizure in your prospect’s brain. But you can get your prospect on the path to an epiphany.

And all it really takes is a disease name (“temporal lobe personality”)… a bagful of symptoms (hypergraphia, humorlessness, interest in religion)… and, optionally, an etiology (seizures in the limbic system).

Perhaps you get what I’m saying. But perhaps you want more explanation of how to use this to make sales.

In that case, you might like to know I’m working on a book about it. Predictably, the title of it is The Gospel of Insight Marketing.

But that’s all in the future. My plan is to get that book out in March.

For now, the only offer I have for you is the much less religious, potentially much more useful Niche Expert Cold Email training.

I’m been harping on about this for a few days. But in case you managed to ignore me until now, here’s where you can enlightened on the details of this free offer:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

Boiler rooms in Tirana

January 11, 2022 by John Bejakovic

A couple weeks ago I was in Tirana, Albania. I got to talking with one of the locals and it turned out he works in a boiler room.

“We do forex,” he explained. “We invest their money for them. Actually, we just take their money.” He shrugged. “Which country are you from?”

“Croatia,” I said.

“Ah. We don’t have any clients there. But Germany, Italy, France, Poland, Hungary — yes. I manage the sales team for the Hungarian market. It’s a very good market.”

I couldn’t believe it. “You have a team here of Hungarian forex sales people?”

“No no, all Albanians,” he said. “They learn a few phrases in Hungarian, the rest is in English. But it’s ok. These lawyers and doctors we call all speak good English.”

“Greed is universal,” I said to myself. “But how do you know who to call? How do you get their number?”

He looked at me like I’m an idiot. “They see an ad on the Internet. They click. They fill out the form with their info. Then one of our sales guys calls them. Then they give us all their money.”

Now I’m not an expert on boiler room tactics. But from what I know, it sounds like the same stuff that worked in 1972 works still in 2022. It’s just that the base of operations shifted from Chicago and Jersey City to other, less regulated locations like Tirana.

But the same system continues to work.

Of course, you don’t have to be a scammer. This basic funnel works even if you’re selling a legit, high-ticket offer, which can genuinely benefit your customers or clients. The sales system doesn’t care what you’re selling.

And equally as of course, this is not the only way to sell.

For example, the type of daily emails I write. Very hot right now. Many businesses want to do something similar. The promise is that you can build a relationship with your marketplace… without hard-selling… and instead, based on trust, influence, and personality.

Which is all true. But it ain’t new.

It goes back to Matt Furey… who probably got it from Dan Kennedy, who was sending weekly faxes, very similar in tone and content to what you’re reading now, but 20 and 30 years ago.

And if you asked Dan — if you could get him on the fax — I’m sure he would say that what he was doing then wasn’t new either. Somebody in the 70s and 50s and probably 1920s was probably doing the same long-form, personality-infused, frequent-contact marketing — just in a slightly different format.

So my point for you is that there’s a lot of value in knowing the history of your industry. Don’t be a scammer — I’m not advising that. But there’s almost nothing new under the sun, and it pays to know what came before you.

Which brings me to my offer, in case you didn’t take me up on it yesterday.

It’s to get a free copy of my Niche Expert Cold Emails training.

Because in my early days of working as a freelance copywriter, I hit upon two cold emails that got me client work.

Both of them were different from other cold email techniques out there. But I doubt they were truly new.

Had I been a better student, I probably would have found these ideas sooner, instead of having to wait to discover them on my own.

Whatever. You can do better than I did. Take advantage of my experience instead of fumbling around in the dark. Especially now that it’s free — well, free in money terms. For the full details:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

Variety is the spice of copywriting failure

January 5, 2022 by John Bejakovic

Variety is the spice of life. But don’t you believe it.

The person who first wrote this idea was William Cowper, a poet. That makes sense. Creative types like poets love variety. When they evaluate their own work, they love to see variety in it.

Trouble is, markets often say different. Marketing copy is often better if it repeats the same message, in predictable ways. It reduces mental load. It makes up for the lack of attention readers give to advertisements. It creates belief by repetition.

I went to a restaurant last year when I was in Baltimore. I hadn’t been there in a long time. “Meatless muffalleta,” I said with expectation. “Oh, we’ve changed up our menu!” the waitress chirped back. “Try something else, we don’t have the muffalletta any more.” I won’t ever go back there.

Marketers often use baseball analogies. “That promo was a home run.” But you don’t see baseball players trying to introduce variety when going up to the plate. “Put a pure swing on it.” Don’t get creative.

Won’t readers get bored? No. They will thank you. The TV show Friends has been playing non-stop for 25 years. Same episodes. And if you say that’s because Friends is entertainment, then you haven’t seen Friends.

But maybe you say I’m breaking my own rule. Why all these arguments to prove one point? Isn’t that too much variety?

You’re right. It’s a weakness on my part. I’m trying to beat it out of myself. And if you’re also a “creative type” in the business of marketing, maybe try it too.

And now for something completely different:

Every day, I write an email about marketing and copywriting. I’m trying to reduce the variety and to say the same thing over and over. But I fail often and I end up saying new and unexpected things.

If you want to come watch me fail, and maybe learn something in the process, you can sign up here.

The most unlikely Australian murder mystery

January 4, 2022 by John Bejakovic

True story:

In 1935, somewhere off the coast of Sydney, Australia, a fisherman netted a 14-foot tiger shark that, unknown to the fisherman, was hiding a nasty secret in its belly.

The fisherman brought the shark to the local aquarium. The local aquarians put the shark into a tank. Then they all stood around, watching with satisfaction as the shark swam around its new home.

But soon, the shark began acting strange.

It started ramming its head against the sides of the tank, clutching its belly, and saying, “Uff… I don’t feel so good.”

The shark ended up vomiting. Within a few minutes, the foul-smelling contents of its stomach floated to the surface.

Visitors to the aquarium took turns identifying what they could see.

Some brown goo… a bird… a rat… and yep, there it was:

A tattooed human arm, with a rope tied around it. But…

Closer inspection of the arm showed no bite marks. The arm was cleanly severed. In other words, someone had cut it off and tried to get rid of it.

So whose arm was it? What was it doing at the bottom of the ocean? And what was the tattoo on it?

If you are curious about the rest of this severed arm mystery or the copywriting moral it contained, I’m afraid that particular fishing boat has sailed. Because the above true story was the intro to an email that email copywritress Liza Schermann sent out — a few days ago.

That email was part of a challenge Liza set to herself – to write 29 days of sexy emails about unsexy topics. So far, she has written about:

* Her failed apple crumble at Christmas
* Cushions
* Her water heater
* The mating habits of lobsters (pretty sexy, but we will let it slide)
* The above shark story (again, pretty sexy, at least copywriting-wise, but ok)
* Her attitude towards clothes ironing
* Toilet paper and the way you hang it (rolling over or under)
* Multiplication (the mathematical kind)
* Household finances

I’m telling you this to point out a curious fact about the mathematics of email copywriting:

Liza has been true to her challenge. She has managed to take the above mundane and unpromising topics and write interesting, funny, and — I’m afraid to say this — even sexy emails.

And here’s the curious thing:

I’ve been on Liza’s email list for a while. She previously only sent an email a week. I liked reading those emails.

But her daily, “unsexy” emails are much better.

That’s something I’ve noticed with my own writing as well.

It’s easier to prepare and write 10 good emails (or in Liza’s case, 29) than to write just one good email. It’s not just a matter of practice. It’s also a matter of research… idea generation… and less fiddling and self-censoring.

So that’s my takeaway for you:

If you’re having trouble writing a good email, try writing 10 instead. Paradoxically, you might find it easier going.

But getting back to the shark. Like I said, that particular fishing expedition has sailed. But a new one is waiting in harbor right now, because Liza is writing these emails day-for-day.

So if you want to follow Liza on her quest to write about tablecloths… the mechanics of garbage trucks… and the history of chamomile tea (I’m just guessing at possible future topics)… then you can do that at the link below. But a warning to ye first:

I’ve known Liza personally for a long while, long before either she or I got into copywriting. I also feel a bit responsible for and invested in her copywriting career. I’ve even hired her to write some stuff for me before. Plus, if you were on my Influential Emails training, you know she was there to help me run the thing and make it a success.

So if none of that turns you off, and you still want some sexy stuff in your life, here’s where you can follow as Liza turns lead into goldfish:

https://www.thecrazyemaillady.com/

Great re-reads

January 3, 2022 by John Bejakovic

“The richer part of the promises you’ll make is the part that pulls the strings from behind the curtain. Friendship and status among your peers. Confidence and freedom from worry. Inclusion. Safety and security. Even just the feeling of association to people you admire and respect.”
– Michael Masterson and John Forde, Great Leads

I’m re-reading Great Leads right now. It’s my third time around reading and taking notes from this book. Even so, last night, I was shocked to read that passage above. It felt like I’d never seen it before. Which means…

1) This passage was secretly inserted into the book since I last read it (very unlikely) or…

2) My eyes carelessly skipped it the two times before (somewhat unlikely) or…

3) I was daydreaming both times while reading it (somewhat likely) or…

4) At those earlier times, I just didn’t grasp the deep significance of what I was reading (very likely).

In fact, my brain might have glossed over this passage even this third time.

Probably, the only reason I was finally able to see it is because I was writing about the same stuff only a few days ago. (If you’re curious, check out my emails from Dec 31 and Dec 29.)

So my point is that there is much value in re-reading books, and then re-reading them some more. And not just because you might be forgetful… dull of understanding… or careless the first few times around.

The way I think of it:

The ideas in a book, and the presentation of those ideas, are like seeds. And your mind while you’re reading, and the circumstances of your life at that time, are the soil in which those seeds can land. And for each seed, there is a different season for fruitful sowing.

In other words, if you revisit a good book, even one you’re sure you know well, the harvest can be bountiful. You can find good ideas that you couldn’t appreciate earlier. Or you can remind yourself of good ideas you had seen before, so they become a deeper core of who you are.

In this way, re-reading good books can create transformative changes in your life and business. Because many valuable ideas are simple. You just need to be reminded to apply them, and results will follow soon.

But maybe you knew all that already. And maybe by telling you this, I’m just making you feel a little guilty, instead of actually motivating you.

So let me tell you that in my experience, re-reading books is actually fun and exciting. You discover stuff, like that passage above, that couldn’t have been in the book before.

Re-reading good books also gives you confidence and satisfaction. You are following the advice of industry giants like David Deutsch, Ben Settle, and Parris Lampropoulos… so you know you are building a valuable habit.

And rereading books can even make you feel a little smug and superior — in a perfectly healthy way — compared to both your earlier self and to all those other people who aren’t willing to do this.

But do as you think is right.

Maybe you really are too smart to get value out of a second or third re-reading of a book.

But if you are not, then I’d like to talk to you. Because I feel like we might be kindred spirits.

So if you already have this habit, or if you’re planning on starting it now, write in and let me know. I’ll tell you a few of the best books, both persuasion and non-persuasion related, that I’m re-reading now and will be re-reading soon.

And by the way, if you’re puzzled by why I would tell you all this, you clearly need to re-read Great Leads. It’s right there on page 83, before the analysis of Vic Schwab’s How To Win Friends & Influence People ad.

But if by some cruel twist of fate you don’t have your own copy to reach for, here’s a very smart way to invest $11.42:

https://bejakovic.com/great-leads