Copywriting

A budding email copywriter makes me an offer I can refuse, and in 10 different ways

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A couple months ago, I got the following unattractive proposition in my inbox (edited down for length):

I’m into email Copywriting(been studying it for a good year now) and would love to get my foot in the door as soon as possible.

I want to make you an offer that would

1. Benefit you(hopefully)

2. Benefit me(most definitely)

So here it is

Would you be open to me writting you a bunch of subject lines daily and also writing copy for you whenever you want?

This would make great practice for me and save you a lot of time coming up with subject lines

I should mention I studied the infotainment aspect of email Copywriting so my subject lines and copy are all entertaining and educational mixed in one awesome bundle

Would really love to hear your feedback on this

My feedback, the short version, was no.

My longer, more detailed feedback is no, repeated over and over, in many different languages, with many different supporting reasons.

In fact, for my own benefit, I sat down and wrote down 10 impregnable reasons why I would never accept this offer.

Some of the reasons you can probably guess:

Like the total impracticality of it. How would this guy possibly write my subject lines? It’s an integral part of the email copy. Would we get on a Zoom call each day where we would hash it out? Would we get on another Zoom call on the rare (but certainly possible) days when I found that all his subject lines were trash?

So that’s one easy reason. Another, more complex reason, is:

The fact that most of the value in an email is the personal voice. Even in newsletters like mine, where I make almost zero effort at having a unique voice, and where I instead work hard to dig up something new to say to you each day. Even so, the personal element is still the most important part. And like Dan Kennedy says, why would you outsource the most important part of your business?

So that’s reason two. But here’s a third and really most important reason:

There is value to me in writing these daily email besides just getting them out. I learn stuff. I become a more valuable marketer and copywriter. I get exposed to interesting new ideas and approaches and techniques, because I write about them for you. Writing these emails is an investment in the future.

Which is why I called my recent course the Most Valuable Email. What makes it so valuable is not the nice external things it brings. It’s not the list growth, the endorsements, the perceived authority, the free stuff, or the cool job offers I’ve gotten as a result of using the trick I describe inside this course.

Instead, it’s that that each time that I write any of my daily emails, and specifically, each time I use this MVE trick, it makes me more valuable.

So to any budding email copywriter out there, looking to practice or to get their foot in the door, my advice is:

Start your own email newsletter. Keep it up for a few months. And there you go. An opportunity to practice. And your foot will be jammed tightly in between the door and the wall.

And if by some strange magic you want to find out more about my Most Valuable Email trick, you can do that at the sales page below.

The sales page is still criminally short. And yet many people bought through it. That’s because I write my own daily emails, and people read those, and so they trust me.

If you want to do something similar:

https://bejakovic.com/mve/

The ring of truth

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Here’s a quiz question for the criminal mastermind in you:

How might you sneak into Buckingham Palace?

How might you make your way over the castle-like walls and fences, past the hundreds of armed guards, the thousands of staff, the sensors, the alarms, and the vicious and bloodthirsty packs of attack corgis?

​​How might you get make your way to the heart of the labyrinth-like structure, all the way to the queen’s bedroom, so you can breathe on her, while she’s asleep in her own bed?

Think about that for a moment, but only for a moment. Because really, it’s quite easy to do. Here’s how, in just five steps:

1. First, climb up the 14-foot wall and over the barbed wire and rotating spikes.

2. Then, shimmy up the side of the palace. If you need help shimmying, use a drain pipe or something.

3. Then, find an open window. There’s sure to be one.

4. When you get into the palace, then walk around aimlessly. Don’t worry about the staff and the guards, because they will arrange themselves in just such a way that not one of them will notice you.

5. Finally, stumble upon the queen’s bedroom. The door will be unlocked. Open it, enter, approach the bed, pull back the curtain, and start your heavy breathing.

Does that sound like it would work? Does that sound like a credible plan?

Well, credible-sounding or not, it actually happened. At around 7am on July 9 1982, a certain Michael Fagan did just what I told you.

Fagan, an unemployed and not very mentally stable English man, climbed over the walls of Buckingham Palace and into palace itself, then rambled around, unnoticed by all the guards, staff, and corgis, making it all the way to the sleeping queen’s bed.

This is a true story, a slice of real history.

And if you found it interesting or surprising, then that’s kind of my point.

In order for the above story to have any worth at all, you have to believe that it’s real, that it’s documented history. You have to believe that it really happened, and you have to believe that you can go and check the details yourself if you want to.

On the other hand, imagine if instead of being a historical incident, this unlikely “story” were part of a Disney cartoon or an Ocean’s 11-type heist film.

“So stupid,” would be the only reaction that the audience would have as they walked out of the movie theater. “The corgis would have smelled him a mile away. Couldn’t the writers have thought up something a little more life-like? A little more believable? Something with at least the ring of truth to it?”

So that’s actually my point for today.

Truth isn’t where it’s at. But having the ring of truth — now that’s a different story.

And as in cartoons and heist films, so in sales letters.

A couple days ago, I did a copy critique for a business owner of an ecommerce brand.

He had written an advertorial telling his own true story.

Only problem was, his story, dramatic and true though it was, sounded unbelievable. The tears… the sleepless nights… the worried looks from his wife…

I mean, this guy’s business is selling dog food. Literally.

So it didn’t matter much if his dramatic story was true, which it was. It didn’t ring true. And so my advice to him was to tamp down his true story, or to swap it out altogether, and find some other stories, which, true or not, at least have the ring of truth to them.

And now, you might think I will transition into an offer for consulting or copy critiques, where I point out obvious but damaging flaws in your advertising.

That won’t happen.

I had those offers, consulting and critiques, during this past summer. But I closed them down as of today.

Because I now have a regular offer to promote at the end of each of my daily emails. It’s my Most Valuable Email course. And I’ll tell you the following curious fact:

While the core MVE training is about a clever email copywriting trick, the course also comes with a Most Valuable Email swipe file. This file collects some of the most effective Most Valuable Emails I have personally written.

Each of those emails contains a valuable marketing or copywriting idea.

And MVE swipe emails #17, #18, #19, #20, and #22 contain five valuable ideas about how to write formulaic stories. Stories that sound like other stories that people have heard a million times before. Stories that, because of their familiarity, ring true to your audience.

So if you are trying to figure out how to shape your own personal history into something that your prospects won’t reject as A) boring or B) a manipulative lie, then these specific Most Valuable Emails might be worth a look.
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They are available inside the complete MVE training. ​​

In case you want to get your mastermind paws on them, here’s where to go:

https://bejakovic.com/mve/

I’ve done my best to hide a valuable lesson inside today’s email

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“I was in hell. I knew all the salesman’s tricks. Why wasn’t I rich? Why wasn’t I successful? I opened the Bible, and I read the 18th Psalm. ‘The Lord is my rock and my fortress.’”

That’s from the “Christ in Commerce” sermon in Elmer Gantry, a 1960 film that I believe should be required viewing for anybody interested in copywriting, marketing, and influence.

Elmer Gantry should be required because fun should be required. And Elmer Gantry is a fun, loud, and entertaining film starring Burt Lancaster, possibly the most manly man of all time.

But Elmer Gantry should also be required because it’s about a huckster, a scammer, a traveling salesman turned revivalist preacher, once he figures out that preaching pays better than selling electric toasters.

Elmer Gantry tells of a time in US history that also gave birth to direct response advertising.

In fact, the Elmer Gantry type of big-tent sermonizing was a cousin discipline to direct response marketing.

​​It continues to be so to this day. Just think of people like Dan Kennedy and Tony Robbins — and the thousands of marketers who have learned from them — speaking in front of an audience of ten thousand, while a hungry sales team waits near the exits.

All right, that’s it for my email today. In case you’d like to learn how to write emails like this, you can find that inside my Most Valuable Email training. The link to that is below.

“Whoa there,” I hear you saying. “Why in the Elmer Gantry would I want to learn to write emails like this? Just something from an old movie? Where’s the cleverness or the conceit in that? Where’s the valuable marketing idea? What exactly did I learn here?”

I promise there’s a valuable idea in this email, and it’s not just that Elmer Gantry is a fun film.

Perhaps you can figure out this idea on your own.

In any case, you can find it explicitly explained in MVE #14 in the Most Valuable Email Swipes, which is something you get with core MVE training. In case you’re curious:

https://bejakovic.com/mve/

High-quality content is a bad investment for most businesses

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In a recent newsletter, media watcher Simon Owens wrote that high-end, narrative podcasts are a bad investment for most businesses. Cheap, conversational podcasts are a much smarter bet. This made my long and I believe quite attractive ears perk up.

Why is producing high-production-value, valuable content such a bad idea? Simon shares his own experience:

But here we are just two years later, and most of the narrative shows are gone from my own podcast feed. The transition occurred gradually. I’d find myself looking forward to new episodes of the conversational podcasts, whereas listening to the scripted ones just felt like homework. My mind would drift during crucial plot points, which meant skipping back several minutes so I could regain my narrative foothold. In many cases, the narrative series I listened to died off after a single season, and I just didn’t have the energy to try out new ones. Today, only four out of the 23 shows I regularly listen to hinge on a storytelling structure.

Simon says, of course there is still some space for fancy narrative podcasts like Serial, and there will always be some audience. But for most businesses, investing in this kind of content is a losing game.

Like I said, my ears were very perky after reading this.

“What if it’s not just podcasts?” I said to myself. The question is not about complex storytelling versus unscripted conversations. The question is whether your content feels like homework or not.

Or maybe the question is really this:

Is the high production value you put into your content helping your case — or actually hurting it? This might be something to think about if you have a podcast, or a YouTube channel, or — an email newsletter.

But here’s something else to think about:

People don’t just sign up to conversational podcasts. Not just like that. Nobody sets out looking for a random and unknown person to listen to.

No, people initially start listening to conversational podcast because the podcast is recommended by somebody… or because a snippet of it is surprising or fun… or, most likely, because the podcaster has some kind of standing, authority, or status.

Which brings me to my Most Valuable Email training.

It’s about an email copywriting trick. This trick produces surprising content. Content which gets recommended and shared by readers to other potential readers. And which builds up your perceived standing, authority, and status, by you doing nothing more than writing valuable emails regularly… which don’t feel like homework to read.

In case you have an email newsletter around marketing or copywriting, or want to start one, this Most Valuable Email training might be a good investment. To find out more about it:

https://bejakovic.com/mve/

This email is fresh and I can prove it, but if it weren’t…

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Today is October 4, which marks the 139th anniversary of the first trip of the Orient Express, on October 4, 1883. I’m telling you this for two reasons:

Reason one is that there is something magical about the name Orient Express. It captured the dreams and imagination of the world for the better part of a century.

The mystery train from Paris to Istanbul, stopping at exotic locations like Vienna, Budapest, and the Black Sea port of Varna, featured in Bram Stoker’s Dracula… the James Bond book and film From Russia, With Love… and most famously, in Agatha Christie’s Murder On The Orient Express.

So it might be worth thinking a bit about what it was about that name, and the train that bore it, that made it so impactful and sticky.

Reason two is that I want to prove to you, as well as I can, that I’m actually writing this email today, October 4 2022. It’s valuable for readers to feel your content is fresh. But I will make you a little confession:

I don’t always write fresh content. Sometimes, when I am too rushed, uninspired, or simply hung over, I will go and reuse an old email. It’s one of the benefits of having written 1,300+ of them for this newsletter alone.

Whenever I do that, I will select an old email that I still like reading a year or two later. And then I’ll update it. Rewrite it slightly to take out the no longer relevant, and to add in the now relevant.

Whenever I do this, I find I get lots of engagement and positive reactions from readers. And I’ve never once had anybody point out that I’m rewarming last year’s supper.

It turns out I’m not the first to hit upon this idea. Back in 2015, the people at Vox did an experiment. As Matt Yglesias, then editor at Vox, wrote:

“For one week, we asked our writers and editors to update and republish a number of articles — one each day — that were first posted more than two months ago. This is hardly a brand-new idea in digital journalism. But we did it a little differently. Rather than putting the old article back up again unchanged, or adding a little apologetic introductory text to explain why it was coming back and was possibly outdated in parts, we just told people to make the copy as good as it could be.”

Result?

Over 500,000 readers for those rewarmed articles… engagement and exposure to good content that had previously gone unnoticed… and not a single reader writing in to say that Vox was reusing content.

That’s something else to think about, at least if you have a stockpile of old content. Don’t apologize for reusing it. Instead, make the old content as good as you can, today, on October 4, 2022, and then serve that up to your audience.

All right, my mystery train is about to leave the station, so let me say:

This email you just read does not use my Most Valuable Email trick. If you know the trick already, you will see why the content you just read would be 100% incompatible with trick teach in the Most Valuable Email. And if you don’t know the trick yet, and you’re curious to find out more about it, you can do that on the following exotic and mysterious page:

https://bejakovic.com/mve/

My storytelling advice to a “storytelling coach”

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Yesterday, I got an email from a well-known copywriter. The subject line read, “It’s story time for your business.”

This email was obviously a solo ad – somebody paid to send an advertisement to the copywriter’s list. The advertised offer was a free training held by a “story coach” who happens to be “one of the world’s top storytelling experts.”

I was intrigued. What might I learn from a top storytelling expert?

The suspicious thing was, the story coach’s email was itself not written as a story.

“Maybe she’s trying to tease me,” I thought. “I must see what kind of wondrous Harry Potter-like yarn a story coach can weave.”

So I went to the website of the story coach herself.

There were no stories anywhere on the front page. But there was a promo video. I watched a few minutes of it. No stories in there either.

The teasing was starting to get a little annoying.

So I went to the about page. Still nothing! All I found was how important stories are, and how life is too short not to share your true story, and how storytelling can help you make more money.

But then finally, at the bottom of the about page, I found it. The story coach’s story. It was there, under the heading, “The Story.” It went like this:

ONCE UPON A TIME, the story coach was born in a country far, far away
She then moved to another country for university
She then worked at some NGOs and got married
She then realized her “passion for adult learning”
She then started working as a corporate trainer
She then specialized as a story coach
She then became, and today still remains, “honored and delighted to empower people and businesses world-wide”
THE END

Maybe, maybe, this story coach has some valuable advice to give to her students.

If so, then she clearly forgets to apply her advice to her own business. Because the above “story” is so un-riveting that it immediately sabotages the claim she is a storytelling expert.

The way I see it:

if you want to sell with a personal story today, you better make sure your personal story is remarkable. Barring that, you better make sure you are a remarkable storyteller.

The trouble is the vast majority of people — most copywriters and “story coaches” included — do not have any remarkable personal stories and are not all that remarkable as storytellers.

So does that mean most people in business should stay away from telling stories?

Well, if I were coaching the story coach, I would advise her, for two good reasons, to pony up $75 and get my Most Valuable Email training before the price goes up on Sunday at midnight PST.

Reason one is that Most Valuable Emails are perfect for anybody who sells services or info products about topics like marketing, copywriting, or writing. If you write about those topics, then the Most Valuable Email trick is immediate and instant to use.

Reason two is that each time you write a Most Valuable Email, it makes you a tiny but significant bit better at whatever it is you are writing about.

So ​​If you are a marketer writing about marketing topics, it makes you a better marketer.

​​If you are a copywriter writing about sales copy, it makes you a better copywriter.

​​And if you are a so-called storytelling expert, then writing Most Valuable Emails at first make you decent and then maybe even good at telling stories.

So that’s my advice. In case you want to find out more about the Most Valuable Email training, take a look at the following, non-storified, sales page:

https://bejakovic.com/mve/

FREE REPORT BY RENO AD WIZARD REVEALS 20 AMAZING SECRETS THAT CAN MAKE YOUR BUSINESS GROW LIKE CRAZY ALMOST OVERNIGHT!

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A couple days ago, I sent out an email about the “Man on Wire” sales technique. Even though I saw that technique in a movie, I remembered reading about it in one of Gary Bencivenga’s Marketing Bullets. I searched online, and found that bullet.

But I also remembered reading about this sales technique in a drug- and sex-filled tabloid, or tabloid-like publication, which formed my first shock exposure to direct marketing about 10 years ago.

I searched online, but I couldn’t find the relevant issue.

No matter. Because as part of this search, I did find something else. It’s potentially the most valuable thing I will ever share in this newsletter.

Here’s a fact you might or might not know:

“The REAL money in most projects comes from the strategy… and not just from clever copy.”

That comes from a Reno, NV ad wizard who is best know as a high-octane, A-list copywriter. But as he will be the first to admit, “The best copywriters remain in demand and at the top of the ‘A List’ because they are also savvy marketers.”

So today I want to share with you a 15-page free report by this Reno ad wizard. This free report can make your business – or your client’s business — grow like crazy almost overnight.

Ignore this report and suffer.

On the other hand, read it and apply it and — well, here’s the deal:

If you want this free report, then sign up to my daily email newsletter. And when my welcome email gets to you, hit reply and tell me you want the report. I will then send you the link. Here’s where to get started.

Feelings of entitlement may signal copywriting potential

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Today I read a viral pop-science article that made my head spin. The article reported research from Stanford University. The research consisted of two parts.

In the first part, the scientists tested a bunch of people to see whether those people were prone to feelings of guilt.

In the second part, the scientists had those same people interact in group settings, like planning a marketing campaign.

And get this:

The scientists found that the people who tested the most guilt-prone… were also voted as being the most leader-like. That’s according to the other participants in the study.

The underlying message of this research was clear:

If you yourself get burdened with deep guilt from time to time, there might be hope for you yet. In fact, it might be a sign that you secret talents – maybe even a purpose, a mission — that you just aren’t aware of yet.

Inspiring, right? No wonder this article went viral, with billions of upvotes and trillions of comments.

Aye, but here’s the rubbety rub:

The Stanford scientists didn’t just test whether subjects were guilt-prone or not. Instead, they actually tested whether subjects were more prone to either guilt… or to shame.

Guilt? Shame?

Maybe you’re not sure what distinction there is between those two. I wasn’t sure. But the Stanford scientists have their own definitions of the two terms.

Guilt is proactive: You feel bad about something you did, and you want to make amends.

Shame is passive: You feel bad about something you did, and you want to hide and not be seen.

Aaahhh…

So it turns out this inspiring Stanford study was really a bit of clever categorization and reframing. The article I read was titled, “Feelings of Guilt May Signal Leadership Potential.” But really, it could have been more honestly titled, “Proactive Behaviors May Signal Leadership Potential.”

But whatever. This article cannot in any way help us with persuasion and influence. So let’s just drop it.

And in entirely unrelated news, let me pay off today’s subject line:

Perhaps you sometimes catch a sneaking sense of entitlement coming over you.

​​Perhaps you get angry when you cannot get what you want… or you feel you are special and should not have to accept normal constraints… or you cannot discipline yourself to complete boring or routine tasks… or you become easily frustrated… or you have trouble giving up immediate gratification to reach a long-term goal.

All those might sound like very negative behaviors and thought patterns, ones that are destined to keep you from success.

But what if I told you that feelings of entitlement might actually signal copywriting potential?

The missing thing you might not have realized is that there are two related but actually distinct states.

One is entitlement. Entitlement is thinking you are better than others, and is rooted in a sensitivity to outside stimula, to social cues and responses, as well as to your own internal states and your place in the world.

The other is arrogance. Arrogance is thinking you are better than others, but is based in dullness and a lack of sensitivity, both to outside and inner sensations.

And that’s why arrogant people cannot make for good copywriters. They are not interested enough in observing the world, in how others behave and react, in what it all means.

On the other hand, entitled people, well, their sensitivity actually predisposes them to become immensely successful as copywriters.

I won’t name names here, but when I look at some of the most successful people in the direct response industry, both now and in the past, I suspect they felt a strong, even dominant sense of entitlement. Even if they appeared to be modest, self-effacing, humble people.

All right, let’s wrap up this pop science article.

Final words:​​

In case you are trying to make it as a copywriter, and you’re wondering where to start, then here’s a resource that may help you make the most of your latent copywriting potential:

​​https://bejakovic.com/10commandments

The sales secret of Man on Wire

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Last night, in a desperate hunt for a movie to watch, I turned to the Rotten Tomatoes 100% Club. That’s a list of some 370 movies that have had uniformly positive reviews — a perfect 100% Rotten Tomatoes score.

This led me to Man On Wire, a 2008 documentary about a man named Philippe Petit. In case you haven’t seen this movie, the gist is:

Petit was a tightrope walker. And obsessive.

Back in 1968, when he was just 18 years old, Petit hit upon the idea of walking on a wire between the two towers of the World Trade Center.

Problem:

The towers hadn’t been built yet. So Petit spent the next six years scheming, practicing, and waiting in preparation for his audacious August 7, 1974 walk between The South and North Towers, which lasted 45 minutes.

But here’s a question that maybe immediately pops into your head, as it did into mine when I heard about this stunt:

How exactly do you stretch a wire across the two towers? The wire weighed 200 kilograms, or about 450 lbs. Petit was doing his setup clandestinely, in the middle of the night, while hiding from security guards, so helicopters and cranes were out of the question.

So what the hell do you do?
​​
​​You can’t just hoist the wire up from the ground — it’s a 400 meter drop (over 1,300 feet). You can’t just toss the heavy wire across the 40 meters (130 feet) that separate the corners of the two towers.

A hint comes early in the movie.

You see a silhouette of a man packing things into a bag. It’s supposed to represent Petit.

Along with other unrecognizable equipment, the silhouette gives away something familiar — an arrow.

The fact is, one of Petit’s henchmen shot an arrow with a bow from one tower to the another. And that arrow had a fishing line attached to the end of it.

They used that first fishing line to pull across a slightly sturdier string.

Then they used that string to pull across a strong rope.

And finally, they used the rope to pull across the actual wire, which like I said, weighed as much as an adult melon-headed whale.

Maybe see where I’m going with this.

Because when I saw this in the movie, a lightbulb went off in my head.

“I know this technique!” I shouted in the darkness.

But not from tightrope walking. I know this technique from sales. I first read about it in one of Gary Bencivenga’s Marketing Bullets. Gary called it one of the “the most powerful master strategies I ever learned.”

You can find the explanation of this sales technique below. But not just that.

You can also find lots of inspiring personal stuff about Gary at the page below. Such as for example, that for a long time, Gary was such a bad copywriter that he considered giving up and becoming a mailman. He even went to the post office to pick up a job application.

The only reason Gary stuck with copywriting, the only reason he persevered and eventually became so successful, the only reason we know of him today, was that he was told at the post office that they are not hiring at the moment, and when they do start hiring again, thousands of prior applicants will be ahead of Gary in line.

So Gary stuck with copywriting and marketing.
​​
And one of the biggest things that Gary learned in the years that followed, and used in all his copy and marketing, from his sales letters to his olive oil business, was this “Man On Wire” sales technique. In case you are interested:

http://marketingbullets.com/bullet-15/

My best advice for beginner copywriters

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If you are a diligent reader of this newsletter, you will know I have been studying Spanish for the past few months.

So far, one of the best resources I’ve discovered is a YouTube channel, Español con Juan.

The Juan of “Español con Juan” is a Spanish teacher at University College London. He’s very likeable and funny. In his videos, he mostly makes stuff up and jokes around, but then he also sneaks in some actual Spanish language lessons when you’re not looking.

Juan usually only makes videos directed at language learners.

But once, he made a video of advice for Spanish teachers. It had five pieces of advice, including:

* Carry around a ruler (it’s a symbol of authority)

* Laugh at students (they will never make the same mistake twice)

* Line up the chairs correctly (students should not be facing each other but should be facing you — you are the star of the class)

Inspired by this video, I decided to do something equally helpful for beginner copywriters. Here goes:

1. Once you know “features vs. benefits” and AIDA, you’ve learned 99% of that’s worth learning from others. The rest is just practice. Copywriting is common sense, and inspiration comes from within.

2. If you really do want to learn something more, make sure you only look at courses and books that came out in the last ~2 years. Recent trainings like this have will have the newest secrets that haven’t been widely published yet. Everything older than ~2 years is too old hat, and the market has adapted to it.

3. The best thing you can do to attract new copywriting clients is to sharpen your copywriting skills.

4. The r/copywriting subreddit is a great place to learn copywriting and mingle with real, successful copywriters.

5. “Date around” as much as possible with different copywriting clients. A new client is always more exciting and potentially much more profitable than a past or present client.

6. The second-best way to attract copywriting clients is to go around asking, “How do you get copywriting clients?” And to keep asking it. Never stop asking.

7. Likewise, never stop studying. There’s always more to learn, and until you have learned it all, it’s best not to try anything in practice.

8. Do not start an email newsletter before you are ready! You could be inadvertently showing off your lack of skill and experience to clients who might hire you otherwise.

9. You are a copywriter. Industry rates start at $300/sales email, $10k/sales letter. Also, you are entitled to get paid royalties, because you’re the one bringing in the sales.

10. If you are unknown, particularly if you have no skills or experience, then make business owners a risk-free offer. For example, tell them you will charge them nothing upfront if they they test out your copy with paid traffic, or in place of a piece of copy which is currently making them money. The offer is, you only get paid if your copy converts, and if it doesn’t, it’s still a learning experience for you both. Win-win!

So that’s my advice. Follow it at your own risk.

But if you’re feeling a little suspicious, if you have some doubts I’m being genuine, if you wonder if this is really the best advice I can give you, then let me point you to a second set of 10 recommendations for copywriters. They apply equally whether you are a beginner or intermediate or advanced. You can find them here:

​​https://bejakovic.com/10commandments