Copywriting

Story of coaching with Dan Ferrari continued

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Yesterday, I promised to share with you how I paid off 6 months of very expensive coaching in less than 60 days.

The story is this:

Back in 2019, I’d been working with an ecommerce company for about a year, writing their entire sales funnels, including advertorials and Facebook and YouTube ads.

At the height of it, we were making 2,000 sales every day to entirely cold traffic.

And then the next day, it was time to make 2,000 new sales to entirely cold traffic.

Meanwhile, the previous buyers’ data went off to some cold storage facility in a bunker at the bottom of the Pacific ocean.

Over and over, I proposed to the ecomm guys to start sending emails to these previous buyers. “It’s free money,” I kept saying. “Let me do it. I’ll do all the work. Just pay me a part of the money I’ll make for you.”

I did this maybe five times over the course of the year we had been working together. Each time, the ecomm guys had some excuse, and they said no. The reality was they were simply making way too much money on the front end, and they didn’t feel like bothering with the setup.

In the meantime, I joined Dan Ferrari’s coaching group.

I also realized that, even though I was getting paid $150/hr to write “horror advertorials” for dog toothbrushes and strapless bras, there was not any opportunity here to reach the next level as a copywriter. And frankly, I was bored with writing advertorials day in and day out.

I decided it was time to cut off the relationship with the ecommerce company, and in that way, to force myself to look for better clients.

“What about writing emails for them on a rev-share basis?” Dan asked me.

“I tried selling them that,” I said. “Each time, they dragged their feet and eventually said no. They obviously don’t want to do it. I’m done with them.”

“Sure,” said Dan. “But try it one last time.”

So I did.

Because one pact I made with myself during this very expensive coaching with Dan was to do whatever he said — even if it seemed futile, even if it felt repulsive, even if I knew better.

So one last time, I made the rev-share email pitch to the ecomm guys. And whaddya know. They finally agreed, for whatever reason.

A few days later, I started writing and sending emails to one of their buyer lists, made up of 40k+ people.

It wasn’t an immediate win. But within a month, I figured out what worked.

And then, the ecomm guys opened up a second 40k+ buyer list for me to mail. And that’s when the money really started rolling in, both for the ecomm guys, and also for me.

Like I said yesterday, this new source of income paid off 6 months of Dan Ferrari’s coaching in under 60 days.

That was not the only bump in income and opportunity that I got from Dan’s coaching. There were others, where he had a much more direct and involved role. But though valuable, those other opportunities don’t compare to the money I made as a result of this simple piece of advice. “Sure. But try it one last time.”

I wanna highlight two things:

You might say that Dan’s contribution was trivial in this case. Maybe so.

But without his trivial piece of advice, I’m 100% sure I would have ended that ecomm relationship early, and I would today be out a large sum of money, and a large amount of experience with email marketing at a very high level.

You might also say the stars had to align for Dan’s comment to have the impact it did.

I mean, how many businesses making 2,000 sales a day are dumb enough to never try to sell another thing to previous customers? It’s easy to make money in that situation.

Again, maybe so. But many businesses, even successful businesses, have marketing cracks like this. But often they can’t see or can’t fill those cracks themselves, and it takes somebody from the outside to force a change.

The same is true of people.

If you’re smart, like Dan is, then you set yourself up to coach people who have a lot of the pieces in place already. People who just need an outside perspective on plugging up cracks, or a push at the right time in the right direction for those existing pieces to click and fuse together.

Because getting somebody from 0 to 1 can be impossibly hard work.

Getting somebody from 1 to 10 might be less hard but isn’t much more rewarding.

But if somebody already has a half-dozen 17’s in hand… then you don’t need to show them how to go from 17 to 30. You don’t even have to show them how to add up their half-dozen 17’s to make 102.

You just have to show them something like the “multiplication trick”, and suddenly, their half-dozen 17’s click and fuse and are suddenly worth over 2 million.

I hope I didn’t lose you with that mathematical analogy. Because it’s time for my pitch, and I’d like your full attention.

As I wrote two days ago, I’m starting my own coaching program. The focus is entirely on email marketing. How to send more emails. How to make those emails more interesting. How to sell more, and at higher prices, using email.

If this is something that interests you, and if you suspect you have a lot of the pieces in place already, then I’d like to talk to you. As the first step, you will have to be on my email list. Click here to sign up.

The price took my breath away

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Back in 2019, I had been talking to Dan Ferrari about joining his coaching program. Dan and I exchanged some emails. We got on the phone to talk — I asked him a dozen questions I had prepared in advance, and he patiently answered.

At the end of the call, I told Dan I’m in. Even though we still hadn’t talked price.

Dan then sent me an email with a PayPal link, and the actual per-month cost of his coaching.

I still remember exactly where I was in the city when I took out my phone and saw Dan’s email. Like I said, the price took my breath away.

I expected the coaching to be expensive. But not this expensive. I won’t say exactly how expensive it turned out to be. I’ll just say it was as high as my total income on many months at the time.

Still, I had some savings. I figured as long as I had some money in the bank, I was willing to give it a go. So I took a deep breath, PayPaled Dan the money, and the coaching started.

Months passed. Dan delivered on his end. He gave me feedback on my copy. He made introductions to potential high-level clients. He showed me some A-list secrets.

And yet, it wasn’t paying off. I was burning through my savings. And I still wasn’t making that filthy lucre that I was hoping for.

Six months into the coaching, I told Dan that I didn’t want to keep going. I felt I didn’t have enough high-level copy projects for him to critique. I didn’t have any promising new leads who might change that. And I was getting very nervous because my savings had all but evaporated.

So I quit.

And then, the very next month, I had my biggest-ever month as a copywriter. I made about double what I had made on my best month to that point.

The month after that even bigger.

The month after that, bigger still.

And it kept going.

In just the first two months after I quit Dan’s coaching, the extra money I made paid for all the coaching I had gotten from Dan.

Over the next year or so, I made more money than I had made in the previous five years total.

My work and and skill and dedication where an undeniable part of that jump in income. But so were a few things I can directly trace to Dan and his coaching program.

I’d like to tell you the biggest one of those. It was a throwaway piece of advice I got from Dan around month four in the coaching program. But today’s email is getting long, so I will tell you that tomorrow, in case you are interested.

For now, let me restate my offer from yesterday:

I’m starting up a coaching program, focused specifically on email marketing.

You might think I told you the above story to encourage you to jump in, price be damned, because it will end up paying for itself somehow.

That’s not it at all.

Yes, my goal is for this coaching program to pay for itself for the right person.

But I am not nearly as willing to gamble with other people’s money as I am with my own. And since this is the first time I am offering coaching like this, I want to kick it off on a positive note, with people who have the best chance to make this coaching pay for itself, and soon, rather than in seven or eight months.

If you think that might be you, then my first requirement is that you join my email newsletter. Click here and sign up. That done, we can talk.

AI wants you to take its job

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Yesterday, the waning gibbous moon in Leo opposed Saturn in Aquarius. That’s the only way I can explain the fact that a half dozen marketers all independently and yet simultaneously decided to send emails with their thoughts about AI and what it means for copywriters.

But in spite of the AI barrage yesterday, the most interesting thing I’ve read about AI for copywriters came not from a marketer, but a guy named Sam Kriss.

​​Last week, Kriss published a long article, putting ChatGPT into a surprising historical context, and making the claim that AI writing is getting worse rather than better.

Worse, because earlier versions of GPT were weird, sometimes useless, but sometimes new and wonderful.

Meanwhile, the most recent version of GPT has simply gotten very good at approximating the current state of writing on the Internet, which is bad and getting worse — clickbait and fluff, optimized for skimming, for nodding along, for other AI like search engines and front-page algorithms. Kriss makes a prediction:

If you write the keyword-laden babble for Emily’s Scrummy Kitchen, or monetised blog posts angling for answerboxes, or bludgeon-headed political takes that go viral every weekday, or flatly competent student essays, or little inspirational poems in lowercase, or absolutely anything to do with cryptocurrency — if your writing can be done by a machine because it is already machinelike — then ChatGPT will take your job. If you do screenplays for Netflix, it may have already done so.

At this point, the standard email marketing formula calls for saying something hopeful, about how there’s still time to up your skills and build the right relationship with your audience, so you can insulate yourself from the coming AI purges.

But I won’t follow the standard formula. In part, because I’d just be helping the AI obsolete me sooner.

In part, because rather than hopeful, I feel mostly curious. I feel we’re on the verge of a big moment, not just for copywriters, but as a society. I’m curious what what that moment will look like, and what’s waiting on the other end of it.

And now, even though I probably haven’t done a good job preparing you for it emotionally, I’m still going to tempt you with an offer. That’s one part of the standard email marketing formula I’m not willing to forgo.

So here goes:​​

Maybe you yourself are curious why exactly I found the Sam Kriss article so interesting, and why I decided to share a quote from it with you.

Really, I told you above. But maybe you want it spelled out a little more clearly, or maybe you want some more examples.

If you do, or if you want to write things that get shared on your behalf, by actual humans, then the secret is here, in Chapter 8:

https://bejakovic.com/10commandments

Business advice I wish somebody had given me seven years ago

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Last year, while writing the sales page for my Copy Riddles program, there came a time in the copy when I had to talk about myself.

I shifted in my seat, coughed a little, and shrugged my shoulders.

“What exactly would you like to know?” I said to the blinking cursor. “I’ve been working as a copywriter for several years now. Each year, it’s been getting better and better. And that’s pretty much it.”

If I ever had a copywriting client tell me something like this, I would get angry. ​​​”Tell me some specific accomplishments,” I would say. “Something soundbite-worthy. You don’t have to have saved the sea cows. It just has to sound good.”

In the end, on that Copy Riddles sales page, I managed to weasel my way out without saying anything about myself — the course is not really about my authority, after all.

I’m not trying to sell you Copy Riddles right here. I’m just trying to share a bit of advice that I wish somebody had shared with me seven years ago, or really, any time before this year. The advice is this:

1. Start a new Google Doc right now

2. Name it “[your last name] – status”

3. Whenever anything even remotely impressive happens to you business-wise, add it to this document right away

And that’s it. But maybe an example will help.

This entire week, I’ve been promoting my 10 Commandments of A-List Copywriters.

And it’s been working. The book has sold a few extra copies each day.

As a result, it’s been climbing from its usual place on the Amazon best seller lists. It peaked at one point yesterday, while being ranked higher than both Gary Halbert’s Boron Letters and Dan Kennedy’s Magnetic Marketing.

So this is what I added yesterday to my “BEJ status” document:

“My 10 commandments book has been ranked higher among Amazon bestsellers than Gary Halbert’s Boron Letters and Dan Kennedy’s Magnetic Marketing.”

You might think this is cheap. You might think it’s transparent. You might think it’s shady.

To which, all I can do is shift in my seat, cough a little, and shrug my shoulders.

The fact is, you might not think you have any accomplishments. But if you make sure you write down every even marginally status-building thing that happens to you, pretty soon you will have a whole encyclopedia of little soundbites that you can feed to clients and customers and prospects.

And who knows, when you look over your growing collection of marginal accomplishments, maybe you will even start to impress yourself.

As for me, I’m gonna keep promoting my 10 Commandments book for a couple more days. Because yesterday, a long-time reader and customer named Gregory wrote me to say:

Okay. I finally bought it. This email got through to me. Not sure why since you’ve mentioned it so many times but there you have it…
Thanks John!

Looking forward to digging into it this week.

Maybe there is still some untapped demand in my list.

And who knows. With your help, maybe I can reach new heights on the Amazon bestseller list — for example, selling better than that clown Malcolm Gladwell, with his stupid Tipping Point. At least for an hour.

In case you wanna help me get there:

https://bejakovic.com/10commandments

How to get access to the most elite opportunities and most exclusive clubs

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In case you’re the type who wants access to the most elite opportunities and most exclusive clubs, here’s an instructive story:

Carter Burwell is an American film composer. He has scored dozens of big-budget Hollywood movies, including The Big Lebowski, Being John Malkovich, No Country For Old Men, and Twilight.

But Burwell is not just a film composer. He has has a very colorful history.

Even before the age of 20, Burwell was already a trained animator, a would-be rock star, a factory worker, a would-be architect, and a self-taught computer programmer.

And then one day, after seeing a help-wanted ad in the New York Times, Burwell got hired as chief computer scientist at Cold Spring Harbor Lab, working for Nobel prize winner James Watson, codiscoverer of the structure of DNA.

How did Burwell get inside this elite and exclusive club? From an article about Burwell I just read:

“Burwell wrote a jokey letter in which he said that, although he had none of the required skills, he would cost less to employ than someone with a Ph.D. would. Surprisingly, the letter got him the job, and he spent two years as the chief computer scientist on a protein-cataloguing project funded by a grant from the Muscular Dystrophy Association.”

My point is not to write jokey application letters or cold emails.

It’s certainly not to compete on being cheaper than other options.

My point is simply to be immensely lucky, the way Burwell obviously is.

And in case you’re shocked and possibly outraged by that point, then let me rephrase it in a more how-to way:

Figure out how to weigh the odds so heavily in your favor… that you can be sure you’ve won, long before the coin has been tossed in the air.

That’s an idea from A-list copywriter Parris Lampropoulos.

It’s a bit of personal philosophy that Parris practices. It’s how he keeps getting access to the most elite copywriting opportunities, and working with the most exclusive clients.

Maybe you want some examples of what this means in practice.

You can find those in my 10 Commandments of A-List Copywriters, specifically chapter two, which is all about Parris’s “stack the odds” idea above. That chapter also ties in nicely to the Carter Burwell story above. Si te interesa:

https://bejakovic.com/10commandments

Don’t write emails like this

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Do you start your emails with a question?

Do you try to identify with your reader, or get him to identify with you, by waffling on about his life, or worse, about the type of person you think he is?

Do you guess at your reader’s problems, but because you’re not really sure what those are, do you frame your guesses as questions to buy yourself some wiggle room?

If you’re anything like the several people I know who write vague and fluffy email copy that fails to draw readers in, it may be because you’re not saying anything hard and clear at the start of your email, and instead you engage in watery attempts at empathy.

Ok enough of that. Everything I’ve just done in the four sentences above — don’t do it. Especially at the start of your email.

Last night, I sat down and finally finished a batch of email copy critiques that had been lingering on my todo list.

There were lots of good ideas in each email.

But there was one recurring problem I saw. Maybe it was my fault, because I’ve been encouraging people to write about “symptoms” their audience is experiencing.

What I got instead was a cloud of throat clearing at the start, disguised as empathy copy.

The fact is, writing is not talking.

People will forgive a lot of when they look you in the face and hear your voice.

They will not forgive nearly as much when they are sitting alone on their couch with their phone in hand, with the TV on in front of them, with the next-door neighbor’s dog barking, with their own stomach growling. They won’t forgive:

– Abstraction that really doesn’t say much
– Aimless repetition
– A 2-3 min period to “warm up”
– Groping in the dark in the hope of finding something to say
– “Vibing”

Don’t do any of that. Especially at the start of your email.

Instead, say something hard and clear.

If you want examples of what hard and clear looks like, look inside my 10 Commandments book. Not among any of the actual A-list commandments. But in the way I start each chapter, which is really just an expanded email. As a reader named Tom wrote me:

I’ve been reading a lot of books around copywriting; but as a jumping off point, 10 Commandments was the best I’ve read so far.. So many good pointers on techniques to use and people to pay attention to.

But on a deeper level, your writing is exceptional. The first two books I started on were by Olgivy and Makepeace, but I was looking for something to bridge the gap in to the current era, as I couldn’t imagine myself ever actually engaging with their copy as a prospect.

I really appreciated how up-front, engaging, but still subtly very technical your style is. I’m planning to try to reverse engineer exactly what do, because I couldn’t put 10 Commandments down, and by the time your dropped the first CTA, there was no choice.

So…

Would you like to stop fluffing around? Are you sometimes stumped for a non-vague way to start your emails? Do you—

Ok, enough, once again.

For examples of hard and clear ways to start your message:

https://bejakovic.com/10commandments

Bat-John: The Killing Joke

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Last night, Bat-John sat on his couch in shorts and a t-shirt, officially watching the penalty shootouts at the World Cup, but really, keeping an eye on the Bat-Fax for news of criminal activity in Gotham City.

Another slow night.

​​No Scarecrows or Penguins running amuck anywhere.

Instead, all that came through the Bat-Fax were letters from grateful citizens of Gotham:

“Subscribe For ‘LIFE’ please”

“You had me in stitches with this part”

“I was so tempted to reply to this with an off the wall rant — just for fun. But I’d rather remain subscribed…”

“Love your emails. But I must admit I have to read the ones you mentioned about the trolls.”

The background, in case you missed it, is that I wrote an email yesterday, modestly comparing myself to Batman.

​​My point was that it’s good for business if your readers see you scrapping each night with wacky costumed villains who lurk beneath the surface of your email list.

Unfortunately, that email didn’t provoke any of these wacky villains to pipe up.

But based on the replies I did get, my point stands. Create enemies, and people rally around you.

And since the Bat-Fax has been so quiet today, here’s some truly wacky news from outside Gotham City:

Have you heard of the violent coup d’etat attempt in Germany this past Wednesday?

The German police arrested some two dozen far-right terrorists, including a Russian national, who were planning to overthrow the German government and install 71-year-old Prince Heinrich XIII, a member of the royal House of Reuss, on the restored throne.

For months, these 25 terrorists had been making plans about the colors on their future flag… recruiting new members at RPG nights at the local comic-book store… gathering equipment, including thermal socks and cans of corn.

A press release from German’s federal public prosecutor explains what was going on in the heads of these terrorists:

“The accused are united by a deep rejection of the state institutions.”

Hm.

Could it be that the German government is trying to create its own villains out of thin air… as a way to get its citizens rallying around its state institutions?

Maybe you don’t think there’s anything there.

But maybe you are intrigued or at least entertained by the idea, now that I bring it up.

If so, you might want to know what just happened inside your head. It’s one of my 10 Commandments of A-list copywriters, Commandment V:

“Honor thy reader’s skepticism, and structure your ad accordingly.”

This particular commandment is by Gene Schwartz. It’s not about sophistication or awareness, two concepts that Gene is best known for.

Instead, this commandment is real A-list stuff. Few copywriters know it and even fewer follow it.

Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold.

In case you’re curious:

https://bejakovic.com/10commandments

Buy my 10 Commandments book

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This past November, copywriter Dan Ferrari sent out an email with 38 lessons to mark his 38th birthday. Lesson number 9 read:

9. People love commandments. A little copy “trick” I don’t see used often enough is to create a commandment and then repeat it over and over again, like the chorus to a song. Here’s an example… “remember: commandments always equal higher conversions.” If this were a sales letter, that would be the chorus line.

I haven’t promoted my 10 Commandments book for a while. So let me do it now.

Buy my 10 Commandments book.

​​Why? Because it’s great. Here’s a testimonial — or more specifically, a four-star review, which is as negative of a review as I’ve gotten so far:

“Short and very pertinent. Loaded with the names of hugely successful giants of the copywriting world and the titles of their successful books. I read the book on Kindle and highlighted many great bits of advice and the names of the great writers sharing advice. If you write ad copy for a living or hope to do so, buy this book.”

As the reviewer above says at the end of his 4-star review:

Buy my 10 Commandments book. At least if you write ad copy for a living or hope to do so.

Maybe you’re still not convinced.

​​So let me tell you that the book contains a commandment by Dan Ferrari. Dan is one of the smartest and most successful people in the copywriting world right now.

Over the past decade, Dan has made himself a lot of money by writing copy for some of the biggest direct response publishers. He has a long string of controls, even when going up against other top pros. As a result, he was voted the no. 1 direct response copywriter in a recent ranking some dude put together.

So that’s another reason why you should buy my 10 Commandments book.

Maybe, maybe you’re still not convinced.

In that case, I can tell you my 10 Commandments book costs only $5. It’s by far the cheapest of my offers, and outside of any future Kindle books I may one day write, it’s also the only thing I will ever sell for under $100, at least outside special launch prices.

Are you starting to feel the refrain coming on? I’m feeling it. And it goes like this…

Buy my 10 Commandments book.

​​You can do it at the link below:

https://bejakovic.com/10commandments

My trivial mistake and maybe a profound human insight

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I went for a walk this morning and I passed by a small public park. The gate was closed. On the gate, hand-written in white paint, was a quote in Spanish. It said something about a man sitting in the shade, and it was attributed to actor Warren Beatty.

I’m a big Warren Beatty fan, going back to the movie Shampoo. As soon as I saw this quote, I imagined this handsome, confident, and yet accommodating Hollywood star smiling at me as he said whatever the quote said.

But what did the quote say?

My Spanish is still not so good. I googled “warren beatty tree quote” on my phone, hoping to find the original. Amazingly, the quote popped right up:

“‘Someone’s sitting in the shade today because someone planted a tree a long time ago.’ With this quote, Buffett was speaking to long-term investing…”

That was the original quote all right. But Warren Buffett? Giving a metaphor for investing? I did a double take.

I checked what I had googled. Sure enough, I had searched for “warren buffett tree quote.”

I looked at the handwritten quote on the gate. It too was attributed to Warren Buffett.

And yet, in spite of processing “Warren Buffett” on some level, the conscious part of my brain had confidently seen actor Warren Beatty’s face and heard Warren Beatty’s voice — not Warren Buffett’s.

That might seem like a trivial mistake. But to me it’s not. Consider another anecdote:

A couple years ago, I was driving a car on a mountain road. Turn after turn, all I saw was forest around me.

It got a little monotonous but I kept my eyes on the road and kept focused — the way was windy and narrow.

And then, as I was staring ahead at the next turn, straight into some bushes, in a flash, the bushes metamorphosed and became a deer that was standing in the road.

Of course, I realize the bushes probably didn’t jump into the road and turn into a deer.

What I guess happened is that my brain kept predicting “bushes, trees, turn, trees, bushes, turn…”

But then that monotonous picture became unsustainable, and a more useful picture — there’s a deer in the road — popped into my consciousness.

I’d like to suggest to you this is what the human brain does all the time. It makes up guesses, predictions, images, stories, in line with what we expect and what we hope. But it does something else also.

The brain also gives us an incredibly powerful feeling of certainty that whatever we are seeing right now, right in front of our eyes, is real and right — even when it’s far from what the “reality” is. We just don’t usually see the counter-evidence as clearly as I did today or on that mountain road.

Anyways, these are things I like to think about.

I also like to think about how to play with that feeling of “certainty of rightness” that we all experience at the core of who we are.

And that’s connected in some subtle way to my Most Valuable Email.

Today is the last day I will be promoting that program for a while. That’s not any kind of real deadline, except for the benefits you could be getting if you went through this course today.

Maybe you’ve been interested in Most Valuable Email. Maybe you’ve been telling yourself you want to go through it and apply it. But maybe you’ve been postponing it because you think there’s time and I will keep reminding you day after day.

If so, then your brain might be fooling you with certainty that isn’t very useful.

In case you want to get a jump on your brain while the image of MVE is still in your consciousness, here’s where you can get the Most Voluble Email:

https://bejakovic.com/mve

Fear v. glory

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This past weekend I finally broke down and listened to an interview with Dr. Andrew Huberman.

Even though I’ve never listened to Dr. Andrew speak before, I’ve written about him in this newsletter.

That’s because the man is a phenomenon.

He’s been the fastest-rising podcaster of the past year or so. An international celebrity. I’ve heard talk of him from a half dozen entirely unrelated people, living in as many separate countries.

Anyways, among the many novel recommendations Dr. Andrew has for your health, one is:

Several times a day, practice panoramic vision.

Find a place that allows you to look off into the distance, so the immediate details around you melt away.

It’s a physical equivalent of mentally seeing the bigger picture. And like with so many other things, the physical and mental equivalents are linked, or so Dr. Andrew says. According to the research in his lab at Stanford University, “panoramic vision practice” lowers stress hormones yadda yadda.

All right, and now for marketing:

Yesterday, the “Wizard of Ads,” Roy H. Williams (not a doctor), wrote a very interesting email.

Even though I’ve never listened to Roy H. speak before, I’ve written about him in this newsletter.

That’s because the man is a phenomenon.

He’s written several books about advertising that have sold well. He appears to head an international advertising agency. Plus he has a weekly email newsletter.

Anyways, among the many novel recommendations Roy H. has for your marketing, one is:

Reframe pain v. gain as fear v. glory.

People are very reluctant to experience pain, says Roy. But they are only modestly motivated by gain. Pleasure is not much more motivating.

Instead, what you want is for your prospect to look off into the distance, so the immediate details around him melt away.

It’s a mental equivalent of panoramic vision practice. And like so many other things, the physical and mental equivalents are linked, or so Roy H. says. According to the research in his kitchen somewhere in Texas, reframing pain as fear and gain as glory lowers your prospect’s buying resistance yadda yadda.

All right, and now for sales, our last topic for today:

Ever since I started selling my Most Valuable Email training, one of the claims I’ve made is that you can get through this course in an hour and start applying the MVE trick right after.

And it’s true, but it’s also marketing hype. As Spanish A-list copywriter Rafa Casas wrote me:

“Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.”

You know, and I know, that if you do go through this training, quick and brief though it is, that’s when the real work starts.

In order to get any real-world benefit out of my Most Valuable Email, you will need to apply the MVE trick yourself dozens or maybe hundreds of times, over the course of months or maybe years.

Maybe that amount of work scares you. Maybe you’re afraid of the commitment, or maybe you’re simply afraid to set your mind to it and then fail.

Those are serious things to worry about. I won’t lie to you and say that they’re not.

On the other hand, imagine the acclaim, praise, and yes, even pride you can win if you do manage to get the full potential out of this course. Imagine:

Readers writing to you regularly to say you’ve blown their minds…

Industry heavy-hitters sending you endorsements and treating you like an equal…

And most important of all, the knowledge inside that you’ve accomplished something in spite of your own fears, that you’ve got a valuable skill that nobody can take away from you, that you can feel good about yourself for doing something that few other people were willing to do.

The choice is yours. If you’re willing to act:

http://bejakovic.com/mve/